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VOLUME V. 



DETROIT, MICHIGAN, JULY 3. 1915. 



NUM&ER 1 



Keeping up the Hudson Wonder-Record 



PROBABLY no new car ever showed such a tremendous initial 
success as did the Hudson last month. The story of those first 
days' sales almost paralyzes belief. Even the most optimistic 
Hudson enthusiast had not dreamed of such a tidal wave of orders. 

Now the first quick outburst of buying is about over. Now we 
approach the second month's sales. Now comes the real tug. 

Are we going to keep up the wonder-record? Are we to increase 
the buying enthusiasm? Or are we to drop back to the common-place 
record of other cars? 

What Will You Do Mr. Distributor? 

You ought to be fully organized by this time. Many distributors 
already have sent in a record number of new-season dealer contracts. 
In some cases many more than their entire dealer-selling force of last 
season. 

Yet some others are sadly behind. They seem to have been asleep. 
Instead of having their territory all closed, and everything ready for 
going after orders with snap and effectiveness they still are dawdling 
along '^burning daylight" and accomplishing only a fraction of what 
they should be doing. 

If any distributor who reads this feels that he has been negligent 
in closing up dealer contracts this will serve to remind him of the fact. 
It is highly important to the success of a distributor's season that 
every selling point should be closed and at work. Every day's delay 
means lost orders. Every hour his territory goes uncovered means 
that other cars get the sales the Hudson should have had. 

What Are You Doing, Mr. Dealer? 

What about those Resident Dealers you were going to get? Why 
is it that some trading centers in your district are selling many other 
cars and few Hudsons? 

You say the roads are bad. Yet a hundred cars were driven from 
New York to San Francisco last month through floods of rain and 
seas of mud. One man was five days crossing a state where "gumbo" 
mud was hub deep. But he crossed! 

If you are very anxious to get out to see your lieutenants you'll find 
a way. If you can't drive a car you can go by rail. If you can't go 
at all you can at least write, or wire. Have you done that? 

You must realize that unless you get your local dealers at work 
right away you are going to lose the cream ef the summer's business. 

And You, Mr. Resident Dealer? 

How many of your prospects have bought Hudsons? 

Do you know that a very large number of cars have been sold to 
people whose names were sent in last season by Resident Dealers like 
yourself? Some dealers made commission enough to almost pay for 
their own car. Numerous others received fat checks for their share of 
the profits. 

A splendid record was made by the Hudson on its early sales last 
month. With this wonderful start it is the easiest thing in the world 
to magnetize your prospect list to the buying point. People like the 
things that others like. Popularity induces more popularity. 



You have a great chance before you this summer. Rarely if ever 
has so wonderful a selling record been achieved by a quality car like 
the Hudson. Seize the opportunity while it is with you. 

Get busy with another prospect list. Canvas your territory 
afresh. There are many names you missed last season. Go after 
them now. Send to your territorial dealer every possible name. The 
dealer and the factory will work on them. And YO U will share in the 
profits when a sale is made. 

How's Your Work Getting On, Mr. Wholesale Salesman? 

Of course you have made a plan for covering your territory to best 
advantage. And with the greatest speed. 

It is vital that you get demonstrators into the hands of every 
dealer. And the quicker the better. Sometimes this isn't easy. But 
if only easy things were to be done a boy could do your work as well as 
you. It's the hard spots that make your job. 

Bear ever in mind that "what we want is orders." Excuses and 
reasons why a dealer doesn't take a demonstrator or order cars for 
stock don't go. If he is shown the real condition of things in its 
true light he'll be eager to take more cars than we can give him. 

It's the mental attitude that counts. Whatever a man sets his 
mind to do HE WILL DO. It's up to you to show him how and why 
he can make money if he has cars and why he can't make money 
otherwise. 

The next ninety days will tell your story. In the next three months 
you make or mar your record as a business-getter. It all rests on 
your own mental attitude. What are you going to do? Clean up the 
territory as it never has been done before? Or fall down? 

(By the way have you sent in your photo yet to the Triangle? We 
want to write a series of stories about wholesale men. Send in your photo 
and tell us something about yourself and your work. — Editor). 

How About Orders, Mr. Retail Salesman? 

You are the rifleman in the first line of trenches. On you rests the 
onus of getting the definite results. All the organization of factory, 
distributor, dealer, wholesaler and resident dealer is kept going simply 
so that you can get a "bead" on the prospect. 

Like the rifleman day and night should be pretty much alike to 
you during the selling season. This does not necessarily mean that 
you should "never sleep." But it does mean that everlasting vigilance 
and alertness is the price of profit. 

Prospects come when least expected. No man can tell a buyer in 
advance. Often you may "entertain angels unawares." 

The secret of successful salesmanship may be expressed in just 
one word — "WORK." The salesman who works passes easily the 
so-called genius. 

The new-model Hudson is the easiest-to-sell Hudson ever known. 
From everywhere come reports telling that it is a "cinch" to sell the 
"yacht-line." And the new price has swept the buying public off its 
feet. 

The salesman who does not show a BIG GAIN during the next 
ninety days is not living up to his opportunities. 



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SOME NEW THINGS ABOUT THE 1916 SIX-40 



IN the Triangle for June 5 last, are given some of the prominent 
selling points for the 1916 Model Six-40. In addition to these 
there are a number of other features, some of which were not 
mentioned in that article, to which we would like to direct the atten- 
tion of salesmen especially. 

A number of these new things come under the heading of ' 'me- 
chanical details," and in accordance with the well-known Hudson 
principle of suppressing details as much as possible, these should not 
be used unless it is absolutely necessary. There are some, however, 
that can be introduced occasionally that will assist in impressing the 
prospect with the completeness of the Hudson Six-40. 

The Rubber Mat 

One of the questions brought up by customers is the rubber mat 
in the driver's compartment of the new car. Some salesmen have 
written saying, "How are we going to defend this rubber mat?" etc. 

The answer is that just as soon as a salesman thinks he has to 
defend anything about the car his usefulness as a Hudson salesman has 
about come to an end. There is no such thing needed as a defence 
of the car. The Hudson so far as the Hudson salesman is concerned 
is perfect. It makes not the slightest difference what may be his 
personal ideas on some feature. The customer should get one im- 
pression and only one, and that is that the Hudson is just as near 
perfection as anything in the way of a motor-car can possibly be at 
the present stage of motor-car knowledge. 

On this point it would be well for the salesman to suggest that 
the rubber mat is a big improvement on any other way of finishing 
the driver's compartment. It is an idea that is not new. It has 
been used in the Fiat and other European cars, and from them has 
been copied by the highest-priced American cars. The fact that it 
is now being used in the Hudson is merely another indication of the 
high-grade of the Hudson car. 

There are many reasons why the rubber mat is popular and 
efficient. It is softer on the feet, it makes a complete floor covering 
allowing no dust or drafts to come up through tne floor, it is very 
easily washed, presents a neater appearance, it does not make the 
feet tired and in many ways shows superiority over the old-style 
finish. 

Someone asks why do we not use carpet in the driver's compart- 
ment, but a moment's reflection will show that no carpet can be as 
efficient or as cleanly as this rubber covering. 

Emphasize the fact that this is the style on leading foreign cars 
and hign-priced American cars and this in addition to the very practi- 
cal points enumerated will give the prospect the conviction that the 
rubber mat is used because it is the very best thing of the kind that 
can be had irrespective of price. 

Improved Electrical System 

Considerable improvement has been made in the electrical system. 
Of course the principle is the same as before. The most important 
improvement is the ntting of separate ignition units and of a separate 
resistance or charging rate governor. The 1916 generator clutch 
has no notches and does not give the warning signal as before. 



An ammeter is mounted on the dash switch so that the functioning 
of the electrical system is at all times apparent. 

The horn circuit is now open when the switch is locked and the 
annoyance of having the horn sounded when the car is left standing 
has been avoided. 

A new device insures that the resistance spool cannot be damaged 
by switching off when coasting down hill. 

The storage battery now has new style clips especially devised for 
the use of inexperienced owners without fear of damage. The entire 
right-hand half of the toe plate is removable, thus making the starter 
gears very accessible. The clutch throw-out collar is lubricated from 
a grease cup located on the gear shift control housing. Call par- 
ticular attention to this and especially in the case of new owners 
impress upon them the absolute necessity of seeing that this cup is 
kept filled with grease and that it is turned down regularly and 
strongly so that the grease is forced to the point where it is required. 

Springs Show New Designs 

All springs are of new design, flatter, more flexible and with larger 
spring bolt bearings. Spring eyes are specially finished with hard 
steel washers to avoid wear. 

The external service brake is the same but the internal brake has 
been equipped with an outside adjustment. It is now a very simple 
matter for an owner to maintain correct brake adjustment. 

The carburetor is considerably improved over the 1915 type. It 
is now almost impossible for dust to enter and obstruct the idling jet 
intake. The strangler control and shutter has been improved. 

The water pump is of bronze and the bushings are separate and 
interchangeable, a distinct improvement over previous construction. 

The New Gasoline Tank and Gauge 

The gasoline tank is of just two pieces with one central seam. It 
holds approximately two gallons more than the 1915 model. The 
gasoline gauge is of simpler construction, is of the magnetic type, and 
has no connection with the indicator mounted on the dash. Leakage 
at the point where the gauge attaches to the tank is thus avoided. It 
will be at once apparent that owing to the changed shape of the dash 
apron the switch and other controls are more readily accessible. 

Note that the sliding auxiliary seat backs are held in the upright 

Eosition by two springs located at the two lower corners of the up- 
olstered back. The two small buttons on the springs may be felt 
underneath the upholstery and it is necessary to press these buttons 
before the back can be slid down into its place ready for folding under* 
the front seat. 

The new style curtain-fasteners are operated by pulling the plate 
sideways and upward at the same time. The "dot" on the fasteners 
indicates the side to be pulled. It is essential that this be understood 
in order to prevent the fasteners being torn in the unfastening. 

Salesmen should thoroughly investigate and remember all these 
points so that there will be no hesitation in going over them when 
talking with customers. Such points as the little buttons on the back 
of the auxiliary seat and items of this sort are very necessary to know 
in order to avoid embarrassment by being able to operate the seats 
properly when exhibiting the car to a customer. 



JOIN THE "WE SHOULD WORRY" CLUB 

FROM the "Triumphs and Tragedies of Business," by E. E. Vree- 
land, may be had some optimistic ideas calculated to transfer all 

people from gloomy grouches into the "We Should Worry Club." 
. We trust every Hudson dealer and Hudson salesman will read the 
following extract from Mr. Vreeland's book with considerable care. 
This is the sort of information that will convince any man that for 
ten years at least we are to enjoy unexampled opportunities for 
industry and energy. 

In the motor-car business particularly, the record of the next ten 
years promises to eclipse in enormous degree the marvelous record of 
the last ten. That the market for automobiles and other articles is 
practically unlimited is very evident by the conclusions reached in 
this interesting book. 

Says Mr. Vreeland: 

"On the fourth of July, 1776, the Continental Congress adopted 
the Declaration of Independence. This means that as an independent 
nation we are only 139 years old. Think of it! Not many years 
older than some men who are living today. 

"In 1776 the total population of this country was 3,000,000. 
New York City had a population of 24,000; Boston, 15,000 and Phila- 
delphia 23,000. The census shows that in the year 1900 the United 
States had a population of 76,000,000 and in 1910 it was 92,000,000. 
Therefore, in this ten-year period, the population has increased 
fourteen millions, or at the rate of four thousand a day! This is 
equivalent to creating a new town every day, or 365 new towns a 
year, each having a population of four thousand people! The trend 
of conditions indicates that expansion during the next ten years will 
be even more miraculous. But irrespective of how rapidly our country 
expands, to most of us, the growth is likely to seem slow and undra- 
matic. It is growing just the same, very substantially, very rapidly. 



"In natural resources we are fortified more strongly than any two 
nations of the earth. The extent of our national wealth is beyond 
computation! The Department of Commerce at Washington has 
recently advised me that according to their most accurate figures, 
the wealth of the nation is increasing at the rate of thirteen million 
dollars a day. 

"At the present rate of consumption, there is enough coal in sight 
to supply our needs for nearly a thousand years; and practically the 
same is true of iron ore. When the thousand years are up there will 
be enough in sight to last a thousand more! There is an inexhaustible 
supply of timber and thousands of acres of new forests are being 
planted. 

"It has been estimated that the resources of the State of Texas 
alone, are ample to supply a fine home for every family in this country. 
In this one State, there is enough land to produce abundant food, 
including luxuries, for the entire population of the country. It is also 
estimated that Texas is capable of producing sufficient wool and cotton 
to answer all our needs. 

"Think of it! W T e could desert the rest of the country, locate in 
one State and every family could have plenty! The surface of our 
resources has not been scratched, our wealth has never been accurately 
estimated, and the increase in population never accurately prophesied. 

"W T ith each new day, new needs are born. There is an increasing 
demand for more of everything and an increasing demand for better 
qualities of everything. Today, the refinements of life are enjoyed 
by a larger percentage of the population, than was true of twenty, or 
even ten years ago. 

"Within the next ten years, big industries will grow bigger, new 
industries will spring up and prosper. There will be more people and 
more wealth." 



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EDITOR'S NOTE— This aerie* of letters is based on the advice and suggestions <tfa successful automobile, dealer. His son has selected a territory, secured 
financial backing, and seeks advice from his father on how to make his project a success. The collection of the dealer's hints into this form may be of benefit to 
ambitious person's who are looking for "more world's to conquer." (This series began in the April xtth issue of the Triangle.) 



% July 3rd, 1915. 

My Dear Son: 

I want to congratulate you on your good judgment — or was it pure 
luck — that started you into the automobile-selling business this year. 
For of all the rich years motor-car retailers ever saw this is to be the 
richest. It's a regular fleet of prize galleons, laden with plate, doub- 
loons, pieces of eight, and all the other treasure trove we read of. 

All you need is ordinary horse-sense and industry and you'll clean 
up big. With decent management you can't help making money. 

It beats all how the people are buying cars. Not only the car you 
handle but all cars. It's a mighty good sign when all feel the effects 
of a good season. I'd rather see all cars selling well than to have 
one car doing a big business and others doing little or nothing. 

This is calculated to put ginger and snap and vim into your 
selling force. There shouldn't be a pessimist in the lot. Any man who 
can't see the bag of gold on the end of the rainbow this year is blind 
as a mole. 

Keep this feeling coming. Don't let a man wear anything but 
the smile that won't come off. Show him that there isn't any blue in 
the motor-car universe. If he sees indigo it's all in his own eye. 
And it's up to himself to get that out of his system quick. 

Insist that every man can sell a record number of Hudsons. It's 
all in his own mentality. If he refuses to see anything but success 
nothing but success will attend him. If he looks for gloom he'll find 
it. When a man comes to you with a long face and a sob story tell 
him to buy a copy of Jack London's " Burning Daylight" and read 
that through before he goes to bed. That's a story that has grit and 
nerve and bull-dog tenacity spilled over every page. Any man who 
can read that and then work the tear-racket is hopeless. 

A wholesale man came to me the other day excusing his lack of 
sales. He had all the usual stereotyped "reasons" why he hadn't 
made good. I let him run to the end of his string then asked him 
what other district he thought was better. He told me. I called in 
the man detailed to this supposedly favorable section and told him 

SUBMERGED LONGINGS 

PRACTICALLY every man carries in the back of his head some 
quite unnoticed hopes or desires. If the salesman can find them 
out it assists him very materially in getting close to his prospect. 

Automobile salesmanship does not consist in rattling off the 
specifications of a car glibly and fluently, nor does it consist in trying 
to rush the prospect off his feet, as is advocated by many writers 
who ought to know better. 

The day of merely cyclonic enthusiasm as a sales force has prac- 
tically passed. It is all very well to have enthusiasm, but enthusiasm 
and force alone do not constitute salesmanship. 

The hopes and longings in the back of a man's head, that are "sub- 
merged" so to speak, are the things nearest and dearest to him. 

A prosaic business man may have worlds of romance bound up in 
a rather commonplace exterior. 

A man who never takes a vacation and is never far from the sight 
of brick walls and asphalt may be the one influenced by an appeal to 
his love of the trees, the brook, the sun and sky. 

A sedate, prosy, commonplace individual who treads a narrow 
path, may be the one to whom a vision of a fast-flying roadster on a 
splendid piece of road would appeal vividly. 

This merely emphasizes in another direction the injunction to 
analyze a prospect. 

It is of even more importance to find out the "submerged longings" 
of your would-to-be customer, than it is to be punctilious in calling 
upon him every day or so for months. 

If you spend half of your time in finding out something about your 
man, your other half will be much more productive of orders. Mere 
energy is exemplified in the case of the fine carriage horse that jumps 



to change places with the first man. The result was that the "rotten" 
section yielded a rich crop of sales, while the "gilt-edged" district 
picked by the man-with-the-yellow-streak returned just as poor 
returns as he had showed in his first effort. Which conclusively 
proved what I knew was the case that success or failure is all in the 
man behind the gun" every time. 

Don't listen to your salesmen when they try to excuse their lack 
of orders because of bad weather, hard times, unfair competition, or 
any one of the scores of other "reasons" that they will present. 
Believe me, son, there's nothing to it. Someone is buying motor-cars 
and someone is selling them. And if your men don't get their share 
of orders it's in the men and not in the car or in the times. 

You'll find plenty of men who will sneer at this. They'll tell you 
this sort of idea is all "slush." But don't you let them infect you 
with their yellow-backed microbe of failure. For every smashing, 
whirlwind success there are dozens and hundreds of mediocre mutts 
who never will be anything else than whiners and quitters. It's up 
to you to say whether you and your organization shall be top-notchers 
or whether you will crawl on the ground at the bottom of the ladder 
all your days. 

You remember the fellow who "tackled the thing that couldn't be 
done, and he DID IT.' 1 You and your men are to be the chaps to 
DO the thing that others say "can't be done." 

Tell your boys to take their dictionaries and go through them with 
a red pencil crossing out in that color of hope all the words that mean 
"can't." Forget that such a word as "can't" ever existed. Educate 
them to be positives, not negatives. A man can accustom himself to 
look only on the bright side. Before long he will find that this is the 
only side he can see. There is then no such things as failure in his 
experience. 

That's the sort of stuff that will make this year for you and for 
your organization a glowing, glittering, golden success. 

Try a full dose of this next week and let me know how you come 
out. 

Dad. 

up and down on one spot without getting anywhere. The horse 
makes a fine appearance, he has what is known as fine action, but he 
does not "arrive." 

The same is true of many salesmen. They are early at work, 
hustle hard all day, put in overtime and holidays, but they do not 
move from the same spot. Their energy is misdirected and simply 
resolves itself into unproductive action. 

The story is told of the mailing list of a large concern consisting 
of various filing cards where under the head of "Remarks" were such 
notations as "Talk to this man about his son," "His hobby is trap- 
shooting," "This man is interested in bees," "This man hates 
Democrats," "This man is a lover of the country and likes a quiet life." 

These were indications of the prospect's "submerged longings." 
Along these lines a salesman could get a hearing. 

A student of human nature, or a keen observer, may pick up from 
a man's surroundings, in his home or his office, indications of his 
"submerged longing." If you find fishing or shooting pictures 
on the wall, a gun case standing in the corner of the room, 
or a paper weight made up in the form of a hunting dog, you may rest 
assured that this man's "submerged longings" are for the game fields 
or the fishing grounds. There may be indications of a liking for music, 
even in a prosaic business office. On the desk of a man who appears 
to have very little of romance in his composition may be a photograph 
of his wife and his children. 

Other little Sherlock Holmes ideas of this kind may lead the keen- 
eyed salesman to the track which leads to the dotted line. 

If, therefore, you find a difficulty in getting to your prospect, give 
him a rest for a day or two and in the meantime go on a still hunt to 
find out what is his "submerged longing." 



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SUCCESSFUL STUNTS REQUIRE SPECIAL STAGING 



HERE is an object lesson in staging a stunt in order to make it 
successful. 

It is easy to drive a Hudson Six-40 car on high gear at low 
speed, but it is not so easy to show that achievement, particularly in 
a newspaper illustration. 

One of the bright minds of the Pacific Car Company of Tacoma 
conceived the idea of having a boy walking backwards before a car, 

'prhinh wojb frovolinor of o sruuvl of 1 \j&. rrtilaa ruxr hrtnr rm V»itrV» trcm* 



a space of about 675 feet to 40 miles an hour. 

It was then put through other stunts such as climbing steep 
grades, pulling through difficult road conditions, and other perform- 
ances of this character. 

The point is, however, that the placing of the boy before the car 
on the slow speed test was the touch that got this picture into hun- 
dreds of newspapers all over the United States, and that will be of 
lootir.tr aj»llm<r honAfit. to the ingenious dealers who conceived the idea, 
are worked by dealers in various parts of the 
country at various times to show up the cap- 
abilities of their cars. 

This is an object lesson in "staging" these 
performances in such a way that they will be 
sensationally striking and will be available 
for newspaper publicity purposes. Merely to 
show the picture of a car with people in it is 
of absolutely no value. The first impulse of 
every man when he buys a car is to have his 
photograph taken seated at the wheel. This 
may be of importance and interest to the man 
himself and to his family, but it has no appeal 
to the general public. And to the Hudson 
dealer and to the Hudson Company it is 
worthless as advertising. 

We urge upon all dealers, therefore, when 
staging a stunt of this sort, to get into it some 
novel element if possible that will make it 
stand out from the ordinary motor-car illus- 
tration and demonstration. 



WICHITA'S NEW SALESROOM 

FURNISHES EXCELLENT 

MODEL 

THE Hudson Sales Company of Wichita, 
Kansas, is to be congratulated on its 
new salesroom, two views of which are 
shown herewith. 

Rarely has there come to our attention a 
more attractive salesroom constructed on a 
moderate size lot and at comparatively little 
expense. 

The lot on which the building is located is 
35 x 140 feet. The one-story garage and 
salesroom is of concrete, brick and steel. The 
front of the building presents a very attractive 
appearance. It has wide, large windows, per- 
mitting of an unobstructed view of the sales- 
room. 

Here, as is illustrated, can be shown several 
cars in attractive surroundings and with 
liberal space. 

The office lies imediately back of the show 
room and is compact, accessible, and con- 
venient to both the show room and to the 
garage, repair shop and stock room. In the 
rear, reached by double doors and passage- 
way, is the repair shop, wash rack, stock 
rooms and other features. 

This furnishes an excellent model for show- 
rooms and repair shop for dealers in towns 
corresponding to Wichita in size and selling 
possibilities. 



The sales department has always been 
against excessive expenditure in the way of 
show rooms and repair shop, although it also 
has stood strongly for good appearance and 
good location. 



There are places where a $250,000 building 
is cjuite in keeping with the amount of 
business done by the dealer and with the 
importance of the city. There are other 
places where show rooms smaller than these 



in\Wichita may be of advantage. But for 
a moderate sized location in a moderate sized 
city and at moderate expense, this Wichita 
establishment offers many excellent sugges- 
tions. 

Mr. Karl J. Mosbacher, of the Hudson 
Sales Company, of Wichita, says his is the 
best looking salesroom and service depart- 
ment in the State of Kansas. 



A good Hudson in good shape is capable of all sorts 
of good results. This is evidenced by a trip recently 
made by Mr. S. H. Burton, of Elsinore, Calif., who 
drove from Elsinore to Cincinnati, Ohio, in his Hudson 
Six-40. He had not a minute's trouble and he arrived 
in the Ohio City with the original California air in his 
tires. The Ranchers Manufacturing Company, Hudson 
distributors at Pomona, Calif., from whom we had this 
information, states that Mr. Burton encountered some 
very bad road conditions but His Hudson pulled 
through in first-class shape in every instance. 




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VOLUME V. 



DETROIT. MICHIGAN. JULY 10. 1915. 



NUMBER 2 



THE HIGHER MATHEMATICS OF 
MOTOR-CAR MERCHANDISING 



"I "\AD" has something to say this week about getting 
1 3 beyond the primary class in selling automobiles. 
This might be called the "higher mathematics" of 
the business. 

There are many Hudson dealers — both big and little — 
who are apparently content to stay in the "A, B, C" 
grades. 

"$100 selling price less $90 cost, equals $10 profit," is 
about as far as they go. 

There are more worlds to conquer in this business than 
any of us, perhaps, have dreamed of. 

Room For Big Men 

It holds possibilities that are only now beginning to be 
understood. And this still imperfectly. 

What a distributor or dealer may do compared with what 
he now does is about like the comparison between Carnegie, 
the Napoleon of steel, and a village blacksmith. 

The restricted round of the average dealer's daily duties 
unfits him for seeing the vastly greater field — as yet almost 
untouched. 

Thinking In Thousands 

The man who thinks in cents is bounded by a one-cent 
environment. 

The dollar man is only a trifle bigger. 

This is a day of thinking in large figures. Yet few 
motor-car distributors or dealers appear in this class. 

Automobile builders are obliged to think big and act 
big. The small thinker, planner and doer cannot hold the 
pace. 

It is their constant endeavor to get their distributors 
and dealers to think as they do — in terms of thousands 
rather than in hundreds. 

Volume Of Sales Essential To All 

It is a curious fact that so few dealers appreciate the 
necessity of volume. They listen, unaffected, to the factory 
sales manager's plea for wider and bigger sales. They fail 
to appreciate the vital effect volume has on their personal 
and individual fortunes. 

Just as so many inland farmers were — until recently — 
unmoved by pleas for the Panama Canal and for an Ameri- 
can merchant marine. They were too sluggish-brained, or 
too indifferent to realize the connection between these 
cargo-carriers and the price of wheat in the Middle West. 

If the Hudson company sells 10,000 cars in Siberia it is 
of dollars-and-cents importance to the American dealers 
from Maine to California. The principle works the same 
every where. 

To work toward Total Volume — National sales — as a 



means of increasing his personal business is looked on by 
the average dealer as simply absurd. Think it over. 

The Strategy Of Business 

The general who insisted on carrying a rifle and using 
it in the front line of trenches would not long remain a 
general. 

Uncounted millions of pairs of shoes were shined before 
a general of organization formed a shoe-polishing company 
that made him wealthy without his touching his fingers to 
the brush. 

There is a strategy of business as there is of war. Some, 
to be sure, must carry the rifle. But some will wear the 
shoulder-straps. 

To plan a campaign is of more importance than to 
march in the ranks. 

It's easy to find bullet-stoppers. Easy to find average 
salesmen. But to find the man with the brain to direct, 
and the mind to conceive, is difficult. 

Here and there are such men. Men with ample capacity, 
unbounded energy. Men who can be — if they will it — 
Kitcheners and Hindenburgs and Joffres of motor-car mer- 
chandising. 

Near-Sight Versus Far-Sight 

The near-sighted dealer sees only his own town and 
possibly a small circle about it. His entire thought and 
attention is given to merely local sales. 

Sometimes he sells quite a number of cars before his 
market is exhausted. 

But sooner or later his volume is cramped and progress 
ceases. 

The man of wider vision plans a campaign occupying 
large territory, and many opportunities. 

He sows seed for harvesting in future years. With him 
the immediate seasonal sale is not so all-important. 

His organization is built for steady growth of business. 
He has ore enough blocked out to keep his dollar mill 
running indefinitely. 

Building To A Plan 

Small, one-story frame shanties may be built by rule of 
thumb. 

The bigger and more pretentious the building the more 
necessity for a thorough plan. 

You may build a small "one-horse" motor-car business 
by rule of thumb. You may do all the selling and service 
yourself. 

But you never will realize your possibilities, never make 

{Continued on pagt 2) 



THINK BIG AND YOU'LL GROW BIG 



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JULY ADVERTISING TO REACH 70,000,000 PEOPLE 



TOTAL circulation of publications in which July advertising 
appears will total 22,853,377. This is shown by detailed list of 
papers and space herewith. Figuring three readers to each copy, 
which is less than is usually estimated, makes the total number of 
readers ABOUT 70 MILLION. 

It is safe to say that in the entire United States and Canada 
every person who is in any way interested in a motor-car will see the 
Hudson advertising during July. 

To make this advertising resultful it must be folio wed up. Dealers 
and salesmen must be alert, keenly observant, ready to utilize the 
effect of the advertising to the fullest possible degree. 



AGRICULTURAL PUBLICATIONS 



MAGAZINES AND NATIONAL WEEKLIES 



Date 

7- 

7- 

7- 

7-1 

7-3 

7-3 

7-5 

7-8 

7-8 

7-10 

7-10 

7-14 

7-15 

7-17 

7-17 

7-17 

7-19 

7-21 

7-22 

7-24 

7-26 

7-28 

7-29 

7-31 



Date 

7- 
7- 
7- 
7- 
7- 
7- 



Publication 
National Geographic Magazine. 

Harper's Magazine 

Sunset Magazine 

Life 

Literary Digest 

Collier's Weekly 

Independent. 



Space 
1 Page 
1 Page 
1 Page 
1 Page 
1 Page 
1 Page 
1 Page 

Youth's Companion H Page 

Life 1 Page 

Saturday Evening Post 1 Page 

Collier's Weekly 1 Page 

Christian Herald 1 Page 

Life 1 Pago 

Saturday Evening Post I Page 

Literary Digest 1 Page 

Collier's Weekly 1 Page 

Independent 1 Page 

Christian Herald 1 Page 

Youth's Companion }4 Page 

Literary Digest 1 Page 

Independent 1 Page 

Christian Herald 1 Page 

Life 1 Page 

Saturday Evening Post 1 Page 



Circulation 
400,()i)0 
100,000 
135,000 
225,000 
305,000 
861,000 
70,000 
448,147 
225,000 

1,987.486 
861,000 
300,000 
225,000 

1,987.486 
365,000 
861,000 
70,000 
300,000 
448,147 
365,000 
70,000 
300.000 
225,000 

1,987,486 



Total 13,181.752 

AGRICULTURAL PUBLICATIONS 

Publication Space Circulation 

American Farming 2 Pages 80,000 

Better Farming 1 Page 312,91 1 

Farm Life 1 Page 400,000 

Farm Home 1 Page 75,000 

Successful Farming 2 Pages 704,500 

Missouri Valley Farmer 1 Page 500,000 



Date 

7- 

7- 

7- 

7-1 

7-1 

7-1 

7-1 

7-1 

7-1 

7-1 

7-1 

7-3 

7-3 

7-3 

7-3 

7-3 

7-3 

7-3 

7-7 

7-8 

7-8 

7-8 

7-8 

7-9 

7-10 

7-15 

7-15 

7-15 

7-15 

7-15 

7-15 

7-15 

7-15 

7-15 

7-16 

7-17 

7-17 

7-17 

7-17 

7-21 

7-24 

7-24 

7-24 

7-25 

7-28 

7-31 

7-31 

7-31 



Space Circulation 

1 Page 35,000 

1 Page 130,000 

2 Pages 400,000 
1 Page 845,924 
1 Page 51,350 
1 Page 200.521 
1 Page 64,843 
1 Page 102,897 
1 Page 91.285 
1 Page 67,000 
1 Page 125,000 
1 Page 60.215 
1 Page 553,755 
1 Page 96,000 
1 Page 129,200 
1 Page 167.930 
1 Page 102,561 
1 Page 80,555 
1 Page 80,685 
1 Page 1 10,000 
1 Page 72.880 
1 Page 93,478 
1 Page 135.662 
1 Page 99,659 
1 Page 66.554 
1 Page 104,272 
1 Page 262,467 
1 Page 102,897 
1 Page 59,000 
1 Page 67,000 
1 Page 100,000 
1 Page 605,393 
1 Page 112,834 
1 Page 140,490 
1 Page 64.048 
1 Page 80,932 
1 Page 131,724 
1 Page 140,000 
1 Page 128.162 
1 Page 105,000 
1 Page 326,901 
1 Page 100.000 
1 Page 104,568 
1 Page 155,000 
1 Page 95,978 
1 Page 50,000 
1 Page 62,500 
1 Page 118,094 
1 Page 419,000 

Total 9.671,625 



Publication 

Thresherman's Review 

National Farmer and Stock CI rower. 

Farm News 

Farm Journal 

Western Farm Life 

l'p-to-date Farming 

Farmer and Breeder 

Home and Farm 

Gleaner 

Iowa Farmer 

Fruit Grower and Farmer 

Dakota Farmer 

Farm and Fireside (E. & W. Ed.) . . . 

Farm and Ranch 

Ohio Farmer 

Progressive Farmer 

Prairie Farmer 

Farmer's Guide 

Michigan Farmer 

Twentieth Century Farmer 

Wisconsin Farmer 

Farmer and Stockman 

Iowa Homestead , 

Breeder's Gazette 

Hoard's Dairyman 

Northwestern Farmstead 

Southern Ruralist 

Home and Farm 

Illinois Farmer 

Iowa Farmer 

Kimball's Dairy Farmer 

Farm and Home (E. & W. Ed.) 

Farm, Stock and Home 

Farm Progress 

Wisconsin Agriculturist 

Wallace's Farmer 

National Stockman and Farmer. 

Farmer 

American Agriculturist 

Farmer's Review 

Star 

Farming Business 

Farmer's Mail and Breeze 

Rural New Yorker 

Oklahoma Farmer and Stockman 

Nebraska Farmer 

Kansas Farmer 

Orange Judd Farmer 

Country Gentleman 



Grand Total July Circulation 22,853.377 



CALL IT SIMPLY THE "HUDSON" 

FROM now on it is to be simply the "Hudson" ear. There is to 
be no more "Six-40" or "Six-54." The Hudson Company was 

the first manufacturer to bring out this type of light six and it 
devised and first used the name "Six-40" in the form with which all 
Hudson dealers and salesmen are familiar. So tremendously popular 
was the Hudson model and so anxious were others to profit by its 
popularity that quite a number of cars are now on the market with 
a name very similar to the Hudson "Six-40." Some of them are 
called "Six-40," some "Six-36," some "Six-4(5'' and various combina- 
tions, all, however, patterning after the Hudson style. 

In order, therefore to give our friends something more to think 
about and to again make the Hudson distinctive, it has been decided 
from now on to drop the use of "Six-40" and to call the car simply the 
"Hudson." 

In all the literature sent out from the factory dealers and salesmen 
will notice this new form, and it is requested that gradually the change 
be made so that all, including owners, become accustomed to know 
the car simply as the "Hudson." 



ORGANIZATION PROMISES PROFITABLE 
HANDLING OF COTTON CROP 

SENATOR John L. McLaurin, State Warehouse Commissioner of 
South Carolina — who by the way is an enthusiastic Hudson 
owner — advocates a state system for handling and marketing 
cotton which has led to the passage of bills for that purpose in the 
States of South Carolina, Texas and Louisiana. Probably Georgia 
and Alabama also, will fall in line. 

Cotton is rapidly approaching the marketing period, hence the 
activity of Senator McLaurin and his associates. 

The basis of the plan is to warehouse cotton in designated ware- 
houses, and against this cotton to issue official warehouse receipts 
to be used as a reserve or deposit to guarantee the issuance of current 
notes or certificates. These are to amount in value to not more than 
85% of the market price of the cotton at the time the certificate is 



issued. These certificates are to be used in a local way and also may, 
to a large extent, perform the functions of real money. 

Southern bankers are taking an active interest in the plan proposed 
by Senator McLaurin. There is every indication that it will be 
enthusiastically inaugurated, at least in the five states mentioned, and 
that it will safeguard the prosperity of the South during and after 
the harvesting of the present cotton crop. 



THE HIGHER MATHEMATICS OF 
MOTOR-CAR MERCHANDISING 

(Continued from page /) 

a big success unless you devote time to thorough planning 
and campaigning. 

To make a plan and build to it tends to make big men 
of small, and great fortunes out of small beginnings. 

Getting "Over In The Book 1 ' 

To get further over in the book of motor-car mer- 
chandising calls for breadth of vision, wideness of thought, 
ampleness of aim. 

Think in hundreds where you now think in units. Yet 
let each unit of detail be given scrupulous care by those in 
charge of that department. 

Instead of spending time fussing over the sale of one car 
devote your thought to how you can sell ten. It requires 
no more time to sell ten cars than it does to sell one — when 
you have set your mind on it. 

There is no limit to the territory a good distributor can 
contract for. But no man ever gets more scope who fails 
to live up to present opportunities. Mere size of territory 
is no insurance of profits. 

Yet where a distributor or dealer needs room for ex- 
pansion, and has worked every corner of what he has there 
never has been any difficulty about a wider opportunity. 



— 2— 



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BIG AUTOMOBILE BUILDERS 1 
STICK TO SIX- CYLINDER MOTOR 



THE makers of the Pierce- Arrow and of the Winton cars announce 
that they are convinced of the superiority of the six-cylinder 
motor. 

They propose to stick to its use instead of following will-o'-the- 
wisps of novelty merely for the purpose of securing what appears to 
some to be a spectacular selling argument. 

Note the advertisement of the Pierce-Arrow Motor Car Company 
reproduced herewith. This advertisement appeared in all .the impor- 
tant national publications. 

The striking sentences are: "No radical change in the present six- 
cylinder power plant will be made during the next eighteen months." 
. . . "After that date such minor improvements as experience may 
dictate will be incorporated in a new series of six-cylinder models." 

Note particularly the following: "Pierce-Arrow engineers are con- 
vinced that complete satisfaction to the owner, from the point of view 
of service and investment is reached in the Pierce-Arrow six-cylinder 
motor. No further step is warranted by the present development of 
engineering thought, ingenuity and invention, and the policy of this 
company is averse to the introduction of novelties for the purpose of secur- 
ing a more spectacular selling argument." 

The Winton company advertised in all the big daily newspapers 
that: "From its exhaustive experience with motors of various types 
the Winton Company is convinced that the world has not produced a 
motor superior to the rightly-built six-cylinder; hence we shall continue 
to make sixes exclusively." 

These statements and announcements on the part of these impor- 
tant companies indicate in no uncertain tone their belief in the supre- 
macy of the six. 

They speak from wide experience. It is well known that experi- 
mental models of various types of motors have been built and tested 
by these efficient manufacturers. And after exhaustive tests of other 
types they are decided in their assertion of the superiority of the 
properly built six-cylinder motor. 

This is corroborated by the tests and experience of the Hudson 
Motor Car Company. 

There has not yet been produced by any maker a motor which is 
the equal of the Hudson six-cylinder power plant in design, efficiency 
and continuous reliability. It is extremely doubtful if any of the 
present types of multiple-cylinder motors now being offered will by 
any process of refinement reach a point where it will offer any reason 



for a change from the use of the properly designed and properly built 
six-cylinder. 

The six-cylinder now is, and promises to long continue, the domi- 
nant type. 



TJVf S0TtlKDAr tVSSIMO FO»T 



Pierce-Arrow 

Announcement of Policy 

TI1K Pierce-Arrow Motor Car Gmipain an- 
nounces t ti.it no radical change in its present 
si\-c\hnder power pl.mt will be made during the 
next eighteen months. 

"Scries Three" models will he continued without 
change during the halance of 1°|s, after which 
sneli minor refinements as experience m.i> dictate 
will Ik: incorpor.itcil in .1 new series of si\-c\lnider 
models. • 

1'ierce -.Arrow engineers .ire com i need th.it com- 
plete satisfaction to the owner, from the point of 
view of service- and investment, is reached in the 
Pierce-Arrow M\-c>linder motor. No further step 
is warranted b\ the present development of engi- 
neering thought, ingenuit) and invention, and the 
policy of this com pans is averse 10 the intn>duc- 
tion of novelnc* for the purpose of securing a more- 
spectacular selling argument. 

I HK I'll K< K M<K<»\\ MlilliK CAR e l» . Ill I Ml «•. X ^ 



HUDSON SETS RECORD FOR LONG DISTANCE DEMONSTRATION 

"/^IVE me a good demonstration and I'll buy a Hudson," said Dr. 
Vj H. B. Smith of Sonora, California, to A. H. Patterson, Hudson 



distributor at Stockton. Now Patterson is what they call on 
the Pacific Coast a "bear" on cross-country driving. Moreover, he 
wanted a vacation from the strenuous job of trying to get cars enough 
to fill orders. So he offered the sporting doctor to travel with him 



Tht HuJftn on the Great Destrt 

to the factory at Detroit, and from there to drive, across continent, 
2400 miles, to San Francisco. The doctor agreed and the two took 
a train for Detroit. Before leaving San Francisco Patterson made 
a wager of $100 that he would drive from Detroit to San Francisco 
in twelve days or less. 



This much of the story already has been told in the Triangle. 
But it is repeated for the benefit of those who may not have seen the 
first account. 

The start was made from Detroit on June 16th. On June 27th, 
the following telegram was received at the Hudson factory: 

"San Francisco, June 26th. 
"Arrived here midnight. Ten days, twenty hours 
elapsed time. Nothing but rain first seven days. 
Nine hundred miles in two davs, Salt Lake City to 
Stockton, of this six hundred and ftftv-one miles 
are over the Great American Desert. This is record 
time for one driver. The Hudson Road Cruiser 
will do everything the name signifies except float. 
The motor is a camel. Went seven days without 
replenishing with water. 

A. H. Patterson." 

Just a few days before Patterson started from Detroit in his 
Hudson, a high-class and much-advertised multiple-cylindered car 
also essayed the trip. 

Neither car had any advantage in drivers. Patterson is a noted 
California driver, but the pilot of the other car is a veteran trans- 
continental operator and has few equals on cross-country touring. 

The weather was about the same. It rained and the roads were 
indescribable. 

Yet the Hudson went through in 10 days and 20 hours, while the 
big, multiple-cylinder consumed 21 days in getting to the Golden Gate. 

Remember that this Hudson was right out of the factory, had not 
had more than a few miles of "running in," and that it was driven at 
top speed during perhaps the worst part of its trip. 

When prospects ask about the stamina of the Hudson tell them 
this story of Patterson and his "900 miles in two days" road cruiser. 




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LETTERS 9?o m Q\ SUCCESSFUL 
MOTOR-CAT* DISTRIBUTOR^. 
-U HIS SON *> 



EDITOR'S NOTE — This series of letters is based on the adricc and suggestions of a 
successful automobile dealer. His son has selected a territory, secured financial back- 
ing, and seeks advice from his father on how to make his project a success. The 
collection of the dealer's hints into this form may be of benefit to ambitious persons 
who are looking for "more worlds to conquer." (This series began in the April 24th 
issue of the Triangle.) 




My Dear Son: July 10th, 1915. 

Primary lessons axe important ones. But the child kept on milk 
all its days would not develop properly. Neither will a motor-car 
dealer grow who looks only at the primary elements of his occupation. 

To many men the difference between their buying price and their 
selling price is all they know or attempt to know of the automobile 
business. They can see no heights beyond that they might scale. 
Their ambition rises no higher than a little business in a little town, 
run as skimpily as possible so as to squeeze out the last cent of profit. 

Perhaps these dealers have their reward. But it is a small and 
pitiful accomplishment compared with what they might achieve. The 
door of success stands wide open today. The world is the market 
for the motor-car. Not even the confines of the continent bound 
the ambition of the man who seeks to be a really BIG distributor. 

The Napoleon of automobile merchandising has not yet made his 
appearance. Giants there are among the builders. But as yet only 
stars of lesser magnitude have appeared among the distributors and 
retailers. There is a wonderful opportunity for many to create name 
and fame and wealth in this field. 

To become big and broad one must contemplate things in a big 
and broad way. The man who spends his days in petty details never 
will reach the summit of success in his line. Had Carnegie, or Field 
or Harriman or Morgan or other chieftains of commerce spent their 
days on small things they never would have risen to their dominant 
heights. 

Big men always are men who know the secret of getting subor- 
dinates to do their work. They do the thinking and planning. But 
they leave the carrying out of details to others. It would be childish 
for a dealer to hire a man to sweep the sales-room floor and then insist 
on taking the broom and doing the work himself. Yet there are 
scores and hundreds of dealers, and others, in the motor-car business 
who cannot seem to learn that simple fact. 

How often a dealer will try to be proprietor, sales-manager, shop 
foreman, bookkeeper, cashier, service manager, salesman, and even 
telephone operator and messenger boy. There are thousands whom 
this description fits like a blister. It seems to be impossible for them 
to let go of anything no matter how small or inconsequential. 

The BIG way to run an organization is to pick the right man for 
the right place, make it worth while for the best man to be had to 
take that place, show him how you want things to be done, and then 
LET HIM DO THEM. If he can't measure up to his requirements 
the remedy is to get another man who can. But when you have the 
right man in the right place FORGET HIM and FORGET THE 
DETAILS OF HIS DEPARTMENT and devote your attention to 
being an executive and manager and planner. That's where YOU 
belong. That's where YOUR ability is worth most. 

If you're not big enough to do this you'll never get out of the 
primary class. 

Yet looking at things in a big and broad way does not by any 



means include the slighting of small things. It merely means that 
the small things are even better looked after than where a man tries 
to do it all himself. It means that each department of the business 
is at all times under the closest care and supervision of men whose 
life training has been along that special line of work. 

This is an age of specialists. There are specialists in the various 
departments of an automobile business just as there are specialists 
in the several departments of other lines of business. The man who 
is a top-notch service man may be of little or no use as a salesman. 
The man whose accounting ability insures accurate books and finances 
is probably absolutely useless as a judge of markets and demand. 

Permanency in business is another of the foundation stones of 
successful motor-car distribution. Many attempt the business with 
the intention of "making a stake" and then getting out of it. The 
getting out of it is quite certain, under such circumstances, but the 
"stake" is apt to be a most painful one. 

Nor does the idea of a big, broad business mean that a man must 
tie up a lot of money in buildings, elaborate or otherwise. One 
should have a good, substantial place of business, but judgment 
should be exercised in its location and construction. The most 
expensive and elaborate structures .are not always the best from the 
dollars-and-cents standpoint. Many a big Hudson business is being 
conducted from a building comparatively inexpensive but so designed 
and built as to furnish the needful facilities for quick and satisfactory 
handling of all its departments. It is usually the "frills" that cost. 
Solid substantial can be had at moderate expense. 

Good banking connections, well nursed and cultivated, are essen- 
tial to a big and successful business. To be able to get $20,000, 
$40,000 or $100,000 when you want it is a necessity if you are to be 
a real distributor. The motor-car business demands the use of 
money in large lots at certain times. That is simply one of the 
peculiar features of the business. 

Any man can get money when he wants it if he properly cultivates 
and educates his banker. J. Pierpont Morgan said that character 
was the best asset a business man could have. This form of collateral 
is available for any dealer. Accurate knowledge of his business, careful 
attention to the maturity dates of his paper, frank and friendly rela- 
tions, and window-glass honesty, will get for any dealer the confidence 
and friendship of his banker. Many a dealer owes no small part of 
his success to the counsel and advice of his banker. It is true that- 
some bankers have not always taken a broad view of the motor-car 
industry. But this misunderstanding can be avoided by the action 
of the dealer himself in showing his banker the opposite side of the 
picture. 

I find this subject is too big for one letter. So I'll save further 
remarks until next week. 

I hear that the new Hudson has swept the country like a prairie 
fire from ocean to ocean. Some car, boy, that you've got! I con- 
gratulate you. Dad. 



;i ! mi i:r,'i' ill 1 n ,i 



; P^!& 



%'>", 



{TT 



~55>1 (^WSl^^'-fe- v.; m v| 



SUNBEAM SIX COVERS 500 MILES ON CHICAGO SPEEDWAY WITHOUT A STOP 



IT may be news to some Triangle readers 
that the only Six in the Chicago Speedway 
race was a Sunbeam. Further that it 
went the entire 500 miles without a stop for 
tires, gasoline, oil, repairs or difficulty of any 
kind. 

True, it did not win the race, but its speed 
was tremendous and so little short of a win- 
ning gait, that it may be said practically to 



be as fast as the winner. 

The noteworthy selling point is that thern 
was only one six-cylinder car in the race, and 
of all the cars it was the only one to make the 
entire 500 miles without stop of any descrip- 
tion. 

This is excellent selling material for dealers 
and salesmen. It should be made note of and 
used unstintedly, especially while the Chicago 



Speedway race is 
motoring public. 



fresh in the minds of the 



8. D. Bausher, a prominent manufacturer of Ham- 
burg, Penna., unci the owner of a Hudson Roadster 
writes that he crossed the Broad Mountain, and very 
hilly country, making an average of 19 hi miles to the 
gallon of gasoline. The original tires are on the front 
wheels and have gone 4100 miles, and he says look good 
for another 1000. This is an excellent record for 
mountainous country. 



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VOLUME V. 



DETROIT. MICHIGAN. JULY 17. 1915. 



NUMSER 3 



THE BIGGEST THING IN SELLING 



THIS, then, is the very biggest thing in all salesmanship. 
THE IDEA. 

Successful salesmen, who have analyzed, dissected, and 
protoplasmed their experiences are a unit in their decision 
that sales are due mainly to IDEAS. 

It isn't the volume of talk handed to a prospect that 
brings his eager fountain pen to the dotted line. 

It isn't only the amount you allow on his used car. Nor 
merely the testimony of friends who are Hudson users. 

All of these help. 

But the thing that strikes fire, that convinces, that makes 
him want the Hudson so strongly that he cannot be satisfied 
with any other car — 

Is— 

Something peculiar to each individual prospect. Some 
one thing that he has in the back of his head. An idea, a 
belief, an obsession, that must be located and vivified. 

Mental Microscopes 

The good salesman is a natural mental microscope. Or 
he has by study and training fitted himself to perform that 
function. 

He puts his mind on each prospect much as an ento- 
mologist focuses his microscope over the object he desires 
to study. 

By question, observation, and alertness he discovers 
just what there is in the prospect's mind that will swing his 
decision toward a Hudson. 

He tests his first impression until he is satisfied that he 
has the right lead. Then he follows that lead doggedly, 
tenaciously, determinedly, until he lands his sale. 

One Man's Meat 

One man wants a Hudson because it is the most con- 
sistent and continuously satisfactory performer on the road. 

Another wants it because the women of his family have 
convinced him that it is the only car that will make them 
feel as good as "Mrs. Brown, Mrs. Jones or Mrs. Robinson" 
who flaunt their new Hudsons in the faces of their social 
circle. 

A third wants it because he has heard that it is a "bear 
cat" on the hills. 

Still another firmly believes that the six is the only motor 
a gentleman should drive. 

Each one of these — and hundreds of other prospects — 
requires to be approached along a different line. 

Each is susceptible to a selling campaign based on THE 
IDEA in the back of his head. 



Dealer Ideas 

This is one of those valuable rules that works both ways. 

The dealer can build his business on ideas. 

They are the root and branch, the beginning and the 
end of prosperity, the "Open Sesame" to success. 

The whole immense fabric of Hudson-dealer service 
started with an idea. 

The tremendous power of advertising is nothing but 
the result of selling ideas presented individually. The 
message is absolutely personal to each man who reads it 

An advertisement is a success if it leaves with the reader 
just one impression about the Hudson. The aim of the 
advertising writer is simply to reach the mentality of the 
reader with an idea. 

The idea of a sales-room is a very elementary idea. Yet 
a Hudson dealer told the writer only last week that he 
credited his remarkable success during the past month's 
selling merely to the fact that he now had a sales-room. 
He had been selling cars for 5 years without one. 

Ideas New to YOU 

Ideas may be old to others and new to you. 

Conversely, things that are as a twice-told tale to you 
may be entirely novel to your neighbor. 

You may laugh at the idea of a dealer without a sales- 
room. But this dealer is a wonder on covering his territory. 
Do you do that? 

One dealer ridicules advertising — and has splendid show- 
windows. His neighbor has no windows — but fills the 
papers, daily, with publicity. Each lacks. 

I just saw a letter from a dealer asking what he should 
say to a prospect who complained about the rubber mat. 
Yet I wrote a plain article about the rubber mat two weeks 
ago. My regards to that dealer, and will he please wake up 
— and read the Triangle. 

(That's a good idea — by the way.) 

Study Ideas 

Mental suggestion is a most fascinating study. 

To control men through their mentalities is much more 
interesting — and profitable — than to hit them over the 
head with a half-brick in a handkerchief. 

But it cannot be done haphazard. It must be studied. 

Not every one can do it. Doubtless there are those to 
whom this first page article will be as "caviare to the 
general." 

"All sorts and conditions of men" are found in many 
places other than in the church's book of prayer. 



WE suggest the putting of this to practical proof. Take your next three hard prospects. 
Study them. In your talks with them endeavor to develop an expression of the ideas 
they have in the back of their heads. When you have done so, and made your sale— write 
and tell the TRIANGLE all about it. It may help others. 



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5 1 



HUDSON WINS VALVOLINE CUP society column 



PERHAPS the most coveted motor-car 
speed trophy on the Pacific Coast is the 
magnificent silver cup offered by the Val- 
voline Company to the car making the best 
record between Sacramento and Tallac, Cal. 
A Hudson "Forty", driven by Harry 
Arnold, Sacramento dealer, went after the cup 
the other day and won the trophy in the 
record time of 3 hours and 31 minutes. 



body. Notwithstanding this accident it never 
has been necessary to open up either the trans- 
mission or the rear axle. The valves have not 
been ground since the car left the Hudson 
factory. The original factory spark plugs are 
still in use in the car. 

The car carried three men and a 200 pound 
bag of sand. It was absolutely a stock car 
just as used on the road, except that the wind- 



HERE are just few a drops from the 
Society Showers of the recent week. 
Evidently Hudson dealers are taking 
kindly to the Triangle's suggestion of 
putting some style into their announcements 
and their opening days for new cars. 



The distance is about 125 miles and lies 
over one of the steepest and most difficult of 
California mountain grades. 

The car used already had run 14,000 miles. 
It was wrecked a few months ago by turning 
over three times, smashing two wheels and the 



DEALHRS' SALES AND SERVICE 
STATION SIGNS 

DON'T forget that the factory can furnish 
well-made, durable and beautiful sales 
and service station signs at the nominal 
price of $1.00 each, delivered. 

These will be sent to individual dealers, or 
sold in lots to distributors for distribution in 
their territory. 

The Hudson Motor Car Company of New 
York has furnished these signs to every dealer 
in its territory. The Louis Geyler Company 
of Chicago has done the same. The Bemb- 
Robinson Company of Detroit recently or- 
dered signs for all its dealers. 

No Hudson dealer's place of business is 
complete without one of these attractive and 
useful additions. They do not take the place 
of the regular sign, but they add greatly to its 
effectiveness. 

Dealers who have not yet put up one of 
these signs should do so before the summer is 
any older. 

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SALESMEN'S PORTFOLIOS 

WE have left just a very few of the hand- 
some and useful leather portfolios for the 
use of salesmen. When this supply is 
exhausted we doubt if we can get any further 
supply. Leather has gone up in price and we 
cannot re-order. Salesmen or dealers who want 
these at the old price of $1.55 should send in 



shield and top were allowed to be removed. 
The Valvoline trophy race is an event on 
the western coast. That it was won by a 
Hudson in this remarkable manner is one 
more selling point to be noted and used by 
Hudson salesmen. 



order sat once. Hundreds of these have been 
sent out since mention of the portfolio in the 
Triangle. 



CHICAGO WINNING 

CARS EQUIPPED WITH ZENITH 

CARBURETOR 

HERE is an item that is well worth while 
being noted by dealers and salesmen. 
The cars that won first, second and third 
place at the big Chicago Speedway Race, were 
all equipped with Zenith Carburetors. 

These cars also made the fastest time ever 
known. Every detail of their equipment was 
put to a more strenuous test than ever before 
lias been experienced. 

Particularly is this true of carburet ion. It 
was difficult to know just what carburetors 
would do at speeds of 100 miles and upwards, 
long sustained, as was the case of the Chicago 
board-surface Speedway. 

This is excellent selling material to use for 
the Hudson. The fact that the Hudson is 
equipped with the Zenith Carburetor is a 
good point for salesmen to make a note of and 
to tell this story in connection with it. 

The Zenith Company recently carried a 
page advertisement in a number of the motor 
publications. Salesmen should secure this 
page display advertisement and carry it with 
them in their portfolios to be exhibited to 
prospects. 



The Black-Frasier Company of Columbia, 
S. C, had an extremely successful opening. 
Their invitation card was handsomely en- 
graved and was sent out to the leading people 
of the city. The hostesses for the company 
were led by Mrs. James M. Black. 

Visitors were shown the good points of the 
car and its many conveniences. The company 
having made this a ladies' affair, special im- 
portance was attached to exhibiting the car to 
the lady visitors, demonstrating to them the 
ease with which the Hudson can be driven by 
a woman. 

Everything was moved out of the show- 
rooms and offices. The place was as clean as 
the freshest summer gown could ask, and was 
charmingly decorated with palms and pink 
roses. In one corner with a background of 
palms, was a table done in blue and white 
Japanese, upon which was punch bowl and 
glasses, with plates of dainty refreshments. 

Corpus Christi Also Pats On Style 

C. Chaddick & Co., of Corpus Christi, Tex., 
showed the new model Hudson at the 
Merchants' and Manufacturers' Exposition 
held in that city. 





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Attractive invitations were sent out, as 
shown by the photographic reproduction here- 
with. The Hudson was on display during the 
entire week of the exposition and attracted a 
tremendous amount of interest and attention. 
Numerous prospects were picked up and 
several definite sales were made during the 
exhibition. 



The Harmon Auto Company, of Attica, Ind., have 
ordered through J. B. Hulett, President of the Hulett- 
Law Motor Car Company, Hudson distributors in 
Indianapolis and surrounding territoryt fifty of the 
Hudson Triangle watch fobs, which they will distribute 
to enthusiastic Hudson owners. 



1,000 CARLOADS OF HUDSONS SHIPPED LAST MONTH 

A car that some consider the nearest Hudson competitor was shipped to 
the extent of 176 carloads. Reminds us of the story of the man who said: 
"Get out of the way and let some one run as can run." 



— 2— 



Digitized by VjUUVIC 



HE OWNS HIS SEVENTH HUDSON 

THIS is Walter H. Barry of Schenectady, N. Y., in his Hudson — 
the seventh he has owned. 

The story of Mr. Barry's various cars was told in the Triangle 
of January 30. 

No recommendation for the car is quite so potent as satisfied 
owners. 

Service is becoming more and more important and necessary. 
Cars are much more alike than ever before, both in general appearance 
and in mechanical detail. 

One of the most striking points of superiority of the Hudson car 
is the renowned Hudson Service which is available from coast to 
coast and in very many foreign countries. Service makes satisfied 
owners and satisfied owners make the best salesmen. 

We would like to see more pictures of Hudson repeaters. Will 
not dealers who have these available send them in? 



FIVE ANIMATED HUDSON 
ADVERTISEMENTS 

HERE now we have the human advertisements from Wichita, 
Kansas — these advertisements being a product of the ingenuity 
and energy of Karl J. Mosbacher of the Hudson Sales Company, 
who is at the wheel of the exhibit car. Sitting beside Mr. Mosbacher 
is the mayor of Wichita, and on the other seats are four of the city 
commissioners. The banner on the back of the car reads, "The city 
bought a Hudson, why don't you?" 

Mr. Mosbacher drove the smiling city officials up and down the 
streets of his city, thereby achieving excellent publicity and adver- 
tising. Not only this but each one of the gentlemen has become an 
enthusiastic booster for the Hudson, and undoubtedly all will be 
owners ere long. This sort of local advertising is hard to beat. 



A GAMBLE THAT IS A SURE THING 

THIS is a picture of the Thirteenth street side of the establishment 
of the Gamble Motor Car Company, distributors in Toledo, 
Ohio, and vicinity. The new $2,000,000 Toledo post office is 
right across the street. 

No one takes a chance who steps into this attractive garage and 
salesroom. The only "gamble" about the Toledo distributor is in 
his name. Everything else is a certainty. 

From this salesroom Hudsons have gone out to Toledo buyers 
until the Hudson is becoming as well known in Toledo as in other 
Hudson strongholds. This healthy condition is to be credited largely 
to the efforts of the Gamble Motor Car Company organization. 



BOOSTING FOR GOOD 
ROADS TO FLORIDA 

AN enthusiastic Dixie Highway Meeting was held in Chattanooga, 
Tenn., on May 20, last. W. O. Jones, Hudson Distributor for 
Chattanooga and vicinity, was prominent, as he always is in 
affairs of this kind. Good roads will help motor-car dealers, who 
should be among the most active in working for them. 

Jones' decorated Hudson deserved more, we think, than the 
honorable mention it received from the judges. However, that alone 
was a unique distinction. 

The Dixie Highway is entitled to the enthusiastic support of every 
Hudson dealer. Particularly, of course, of those along or near to its 
route. It is to be a trunk line among National highways. It leads 
the South directly to the Lincoln Highway, and conversely the Lincoln 
Highway will supply a stream of tourists for the South as soon as the 
Dixie road is completed. 

A boost for the Dixie is a boost for good roads everywhere. 



ECHOES FROM THE OUTPOSTS 



A. H. Paterson, Hudson dealer in Stockton, Cal., and 
transcontinental tripper par excellence, says the Hudson 
motor is a camel — he went for seven days, two of these 
across the great American desert, without replenishing 
the radiator with water. George W. Schneider, of St. 
Joseph, Mich., who holds the triple title of Hudson 
dealer, city treasurer and member of the State prison 
pardon board says he can beat that — his Hudson has 
gone for two months without requiring any water in 
the radiator. Next? 

Martial Lebon has been appointed wholesale repre- 
sentative in Massachusetts by the Henley- Kimball 
Company, the big Boston distributors. Lebon is 



thoroughly familiar with motor car distribution, and 
the result undoubtedly will be most satisfactory both 
to himself and to the Henley-Kimball Company. 



M. L. Sarsfield, proprietor of the Tioga Garage in 
San Diego, Cal., report the sale of a Hudson by tele- 
phone. A few minutes after he had unloaded his first 
1916 car, expecting to sell it that afternoon, a telephone 
call came from a prominent society lady of the city 
instructing him to hold the car for her. She had not 
even seen it, but bought the car on the reputation of 
the Hudson and on the reputation of dealer Sarsfield 
for the service and care he gives his owners. 



The Salesman's Loose-Leaf Pocket Memorandum 
Books which are fitted with fly-leaves, special celluloid 
calendar and blank inserts, together with a pocket in 
the back cover, are sold through the Parts Order De- 
partment at 85 cents each. This is just about one-half 
their cost price at book stores. One hundred and fifty- 
five Hudson salesmen are carrying these books, and 
orders come in for them every day. The pocket in the 
back cover is said by Chicago salesmen to be the most 
convenient thing they ever struck. 



The Hudson Motor Car Co. of New York, although 
it has already sold and delivered 160 of the new Hud- 
sons, is steadily wiring for more cars. 



Digitized by 



Google 



July 17th, 1915. 
My Dear Son: 

Have you been at the Hudson factory recently? If not you should 
by all means take the opportunity of making that trip at the earliest 
possible date. 

I was out there last week. To say that I was amazed at the 
changes that have taken place is putting it mildly. Not the less was 
my astonishment at what they told me of the business being done. 

This fits in beautifully with my letter of last week. It seems to 
me that for rosy-hued optimism and rainbow prospects the Hudson 
dealer for 1915 and 1916 has the longest of long ends. 

They told me that about A MILLION DOLLARS was being 
spent at the present time for new extensions and additions to the 
buildings. And I can well believe it. I walked through the new 
machine shop, the addition where the bodies are finished and up- 
holstered, the large extensions to the shipping section, saw the new 
part of the engine-rooms and power-plant, poked my nose into the 
enlarged heat-treating building and got covered with dust by the 
gang tearing out old buildings to make room for a new three-story 
west wing. 

When these new portions are completed the Hudson plant will be 
a wonder. To be sure it isn't the biggest in the world. But as far as 
I can see it leads any I have seen for scientific designing and manage- 
ment. There doesn't seem to be any "lost motion" about it. It runs 
as smoothly and as certainly as one of the spiral bevels in a Hudson 
chassis. It impressed me as being EFFICIENCY all through. 

It was news to me, too, to learn that the Hudson was leading all 
high-grade cars IN THE WORLD in volume of business. In cars at 
$1,000 and up nothing touches it. In view of the many claims one 
sees about "big business" being done by others this record of the 
Hudson is refreshing. They don't talk much, these Hudson men, but 
they certainly do "deliver the goods." 

Now, son, these are the things that work right along the line I 
wrote you about last week. This sort of thing is what makes BIG 
DEALERS. It should be worth a lot of cold, hard, real dollars to 
you to have this kind of a concern back of you. Fancy your situation 
if you were selling a little-known car, of small output, produced in 
some dinky little rented factory, instead of this splendid Hudson that 
is perhaps the most remarkable car in all the world. 

You have competitors that you sometimes think are doing better 
than you. Some of them get ahead of you on one or two deals now 



and then. I have heard you "sobbing" over some trifling sale where 
the "other fellow" got the better of you by a big trade allowance or 
something of this kind. Yet what is one sale compared with the 
volume of business that you will do in the next ten years? 

Look at the BIG things. Forget the little ones. You know the 
saying that every time you lose your temper or allow yourself to become 
worried over non-essentials you drop 20 minutes oft your life. At that 
rate I know a lot of motor-car dealers who are shortening their earthly 
career at an alarming rate. 

I talked with a Hudson dealer at the factory. He said he didn't 
know what this Hudson business was coming to. In the last 30 days 
he had sold 40 Hudsons and all but three of these sales were spot 
cash and no trades! He had expected to sell about 25 cars in that 
period. 

He said people didn't have to be sold Hudsons. They just walked 
in and demanded to be allowed to sign an order. 

All of which indicates to me that I had rather be a Hudson dealer 
than be president. 

Really I think everything is right for you to establish a business 
that will last you as long as you want to remain an active fighter in 
the ranks of commerce. But bear in mind that to do this you must 
make up your mind, now, that you are going to fight shoulder to 
shoulder with the factory. That their problems are your problems. 
Their triumphs yours. 

Look around you and see how dealers flit here and there, constantly 
changing from one car to another. Never satisfied, never making 
more than a little over expenses. These men never will amount to 
anything. In the language of the street they are "dead ones" as far 
as cutting any figure in the industry is concerned. 

The man who expands, who makes a big success, who really 
amounts to something, invariably is the man who ties up to a good 
car, and a good factory, and grows as they grow. 

There need be no fear about the progress or position of the Hudson. 
At the rate they are going now nothing can stop them. They are 
destined to be among the very top-notchers in a limited field. For it 
is inevitable that there is to come a sweeping weeding-out of a lot of 
the weak ones in the industry. 

Stick to the Hudson band-wagon and you'll always be sure to ride 
near the head of the procession. 

More later. Dad. 



CHICAGO MAKES SALES 
CENTURY BY JULY FIRST 

CHICAGO celebrated the first of July by 
reaching its 100th retail sale mark on 
that day. Between June 10 and July 1, 
the Louis Geyler Company, Chicago distribu- 
tors, sold and delivered 100 1916 Hudsons in 
the city of Chicago. This is entirely exclu- 
sive of wholesale sales or deliveries to dealers. 
The 1916 car has captured the Chicago organ- 
ization from the president to the porter. 
Everybody is enthusiastic over it. The sales- 
man who takes out a demonstrator comes 
back overflowing with good things to say 
about the "Yacht-Line" Hudson. The ver- 
dict is unanimous that it is the greatest car 
the Hudson ever built. 

THE HUDSON PAYS 
NOTHING FOR TOWS 

BETWEEN Stockton, Cal., and Sonora, a 
few Sundays ago numerous motor cars had 
to be towed out of a swollen irrigation 
creek by an enterprising farmer who picked 



up considerable change, pulling the machines 
out with his team at SI. 50 per car. "I guess 
we were about the only autoists to get 
through without assistance," said ex-Senator 
John T. Lewis of California. "The water was 
about three feet deep. It came into the back 



of our tonneau and our engine went dead. I 
suggested to my son that he try to pull out 
on the self-starter. He went into low and 
spun the starter several times, pulling our 
Hudson out into shallow water, then the 
engine drained and we started the motor and 
pulled out on our own power." 



SUPERIOR TRIMMING OF 
BODY OF NEW MODEL 

THE leather being used in the trimming of 
Hudson Six-40 cars is of the best quality. 
It is better than ever has been used before. 
The trade description of it is No. 1 hand- 
buffed French enamel finish, pebble grain 
leather. The horse-hair stuffing is far superior 
to that used in the past. As a matter of fact, 
all trimming details including such items as 
leather, burlap, buckram and finishing of all 
kinds are of a better quality than have ever 
before been used in the 40 model. 

The cushion spring construction has been 
given particular attention. It is built along 
much more scientific lines than previously. 

Dealers and salesmen may have absolute 
confidence in offering a statement to the 
effect that the trimmings and appointments 
of the present Six-40 body are superior to any- 
thing previously used on this car. 



The Hudson Phillips Motor Car Company of St. 
Louis report that by June 25 they had sold and delivered 
33 of the new Hudsons. In addition to this the Com- 
pany had on its books 24 unfilled orders. 



_4_ 



Digitized by V^jOOQIC 



VOLUME V. 



DETROIT, MICHIGAN. JULY 24. 1915. 



NUMBER 4 



DEALERS MAKING MONEY SELLING CABRIOLETS 



N^ANY Hudson dealers are at the present time cleaning 
up excellent profit on cabriolet sales. 

North, south, east and west — no matter to what part of 
the country you look, Hudson Cabriolets, wherever properly 
introduced are finding continually increasing sales. 

Chas. Mayhew, a salesman for the Jesse A. Smith Auto 
Company, Hudson distributors at Milwaukee, sold six 
Hudson Cabriolets to prominent people during one week 
last month. 

Distributor Smith further advises under date of July 14, 
that he is confident he can sell 30 to 35 more Cabriolets this 
faJl and winter. 

In Demand Everywhere 

Within the last few weeks there have been shipped to 
Milwaukee, Wis., 9 of these cars; to Minneapolis 5, to 
Toronto 5, to Washington, D. C, 5, Cleveland 10, Boston 
19, Savannah 1, Portland, Me., 6, Brattleboro, Vt., 2, 
Kansas City 3, Los Angeles 2, St. Louis 12, Fall River, 
Mass., 9 and Detroit 13. 

Yet there are many Hudson distributors who have not 
up to date had even one of these very popular, and easily 
sold cars. 

It seems to us that these dealers are overlooking a big 
opportunity by not concentrating some of their force on 
the introduction of this very popular type of car. 

Sometime ago the Cabriolet was introduced here in 
Detroit, and the salesmen of the Detroit distributors are 
thorough believers in the car. 

So popular has it become that it is not necessary to 
even talk the car to sell it. There are over. 70 Hudson 
Cabriolets in use today in the city of Detroit. 

If we had complete statistics of other cities, we doubt 
not we could show equally excellent sales there. 

No Sales- No Profits 

Profits are made when sales are made. 

Personal prejudice existing in the mind of a dealer or 
salesman often stands in the way of the accomplishment of 
a sale, therefore keeping them out of just that much profit. 

Some distributors and dealers have lost considerable 
money because they made up their minds beforehand — 
without making the slightest attempt to sell a Cabriolet — 
that they could not be sold in their town. 

The result is that the car is dead as far as that terri- 
tory is concerned. 

The Cabriolet is a delightful type of car. 

It is suitable not only for wet or wintry weather, but is 
just as good a car with the top down for the warmest 
summer weather. 

Some salesmen and dealers overlook this point. They 
seem to think that they can sell Cabriolets only in cold or 
stormy weather. Yet others who have no such prejudices, 
sell them in the hottest and brightest days of summer. 

Hudson Popularized This Type 

To the Hudson Motor Car Company belongs the credit 
for the introduction of this very popular style of car. 



Until the Hudson Cabriolet was brought out two years 
ago, the type was practically unknown. 

In common with other Hudson successes, the Cabriolet 
type of car is to be credited to this company. This is a point 
that can be made in presenting the car to a prospect, and it 
always attracts attention and excites interest. 

It is a delightfully easy riding car, and stylish in appear- 
ance. It appeals very strongly to people who desire dis- 
tinctiveness, luxury and convenience. 

For two or three passengers it is ideal. It is the shopping 
car, par excellence, for the afternoon trip down town. 

It is a convenient car for the lady of the house to drive 
to matinee or the afternoon reception. 

Taking Place of Many Electrics 

It is taking the place of the electric in many cities. Its 
radius of travel is much wider, its power is greater, it is 
higher speed, and a snappier car with more dash and style 
to it in every way than the average electric. 

Nowadays the fad is for women to drive " their own gas 
cars. This idea should be encouraged. 

The Cabriolet is a perfectly safe car for a woman to 
drive. It is as easy to control as an electric and is a safer 
car in many ways, because it has not so much dead weight 
and momentum, and it has better brakes. 

After being properly instructed, a woman can drive a 
Hudson Cabriolet with much greater confidence and ease 
than she can the ordinary electric. 

Concentrate Attention on Cabriolet 

The Triangle suggests that distributors and dealers 
should hold a session on the Cabriolets. 

They should bring up points of this sort to their salesmen 
and make a campaign for the introduction of the car in their 
towns. 

Whatever a dealer does in this connection should be 
done at once. It is going to be a matter of no difficulty at all 
for the Hudson Motor Car Company to sell all the Cabriolets 
that it will produce this year, in cities where people are now 
buying this type of car. pti 

But in order to get as wide a national distribution as 
possible, we are anxious that dealers everywhere should 
interest themselves in the Cabriolet. 

We want it represented in every city of any size in the 
United States. 

Order Early or Lose Chance 

Dealers who are with us in this campaign and who are 
impressed with the convictions above exprssed, should wire 
us in their order for a demonstrating Cabriolet immediately. 
There is going to be a rush for these and the first orders will 
be the first ones filled. 

Just now we can promise immediate deliveries, but un- 
questionably this condition will not last long. If therefore 
you are anxious for your Cabriolet demonstrator, wire 
immediately with instructions for the shipment of the same, 
and start this interesting car on its career in your territory 
at once. 



HOW THE HUDSON HELPS ITS DEALERS 



THERE has just been received by the advertising department a 
statement of automobile advertising in the United States during 
the period between June 1st, 1914, and June 1st, 1915. 

Statements of this character of course are necessarily slow in being 
published, because it takes a long while to collect and make up these 
figures. This statement, however, is important more because of the 
indication it gives of Hudson position among motor-car advertisers, 
than for the absolute details of time or space. 

The point made is that the Hudson reputation has been founded 
and continued largely by its publicity campaigns in national mediums. 

There is no question whatever but that the nationally advertised 
motor-car, is the car that shows the greatest selling strength. A strong 
company in one community is strong in another community. This 
indicates unmistakably that it is national, widespread advertising that 
fills national markets. 

Of course the individual market feels the benefit of advertising in 
its own locality. It also feels the benefit of the big, national demand 
created for the product. 

The largest automobile advertiser in the United States used 73,828 
lines of advertising during the year. The Hudson was second with 



63,975. The third-place advertiser was away below these two, 43,482 
lines being its total, or almost 50% less than the Hudson. 

A car that claims to be a competitor of the Hudson was advertised 
to the extent of only 31,000 lines. Another car, popularly supposed to 
be in the front rank, used only 25,000 lines. 

Cars that are what might be called "in the bunch," with no particu- 
lar standing, show advertising campaigns varying from 800 or 900 
lines up to 10,000 or 12,000. 

It is rather interesting to note that the position of cars in the line 
of selling strength, corresponds almost exactly to their position on 
this advertising report. 

Which shows unmistakably that the" well-advertised car is the car 
that it pays dealers to handle. 

The relation between cause and effect is very strongly marked. 
Hudson success last year was phenomenal, and during that year the 
Hudson, with one exception, advertised to an extent almost double 
that of any other motor-car. Cars that show small advertising 
show small sales. Evidently much of the success of the Hudson 
and much of the success of its dealers is to be credited to its wide- 
spread and persistent advertising campaigns. 



MEMPHIS HOLDS SUCCESSFUL SALES CONVENTION 



THE sales convention of territorial repre- 
sentatives of the Memphis Motor Car 
Company was held July 5th, with 35 men 
present. 

The morning was spent in a thorough in- 
spection of the 1916 models and a banquet was 
served at the Business Men's Club, where C. 



for perfecting the organization were fully 
discussed. 

A fleet of Hudson cars was placed at the 
disposal of the dealers for a trip around the 
city and through the parks and the whole 
afternoon was given over to recreation. 

The Memphis Motor Car Company reports 
the successful closing of their territorial con- 



AN EXAMPLE FOR RESIDENT 
DEALERS 

AT Union Point and Stephens, Ga., both 
places being small towns, Resident 
Dealer Sibley has sold fwe of the 1915 
Six-40 models and has on hand prospects for 
five or six more. 

We commend this record of Mr. Sibley's to 
dealers and resident dealers everywhere as a 
sample of the success that will attend their 
efforts if properly directed. Mr. Sibley's 
territory is by no means unusual, unless it 
may be that is not as good as other territories. 
His success has been achieved simply by hard 
work and following our factory suggestions. 

He credits a large part of his ability in filling 
the dotted line to ideas that he has secured 
through the Triangle. We would like to hear 
more reports of this sort. There must be 
many other resident dealers who are making 
history as Mr. Sibley has done, and we would 
like to know of it and would ask dealers to 
kindly let us know about any cases of this 
kind in their territory. 



E. Faulhaber, sales manager of the wholesale 
department, presided. 

Several speeches were made and toasts were 
responded to by F. N. Fisher, president of the 
Memphis Motor Car Company, and S. H. 
Adler of the Hudson Company. 

Prospects for the coming year, with plans 



tracts and also the sale of several cars at the 
convention. 

Enthusiasm was reflected in everyone's talk 
and prospects for the 1916 season were re- 
ported to be most excellent. 

Particular emphasis was placed on the resi- 
dent dealer plan which from past experience 
has been proved an excellent sales, getter. 



BUY AN OLD MOTORCYCLE 

A DEALER told us the other day that he 
had had splendid success in his service 
department from the purchase of a 
used motorcycle. 

He got this at a nominal figure. He put it 
in his shop, overhauled it, repainted it and 
made a first-class machine mechanically and 
also in appearance. This machine he equipped 
with a carrier, and he says a little later he 
thinks he will put on a side-car with a larger 
attachment for carrying material. 

When he $ets a service call, his men are in- 
structed to find out as nearly as possible over 
the phone, what the difficulty is. Then with 
a kit of tools and an extra battery, the motor- 
cycle rider starts out at high speed. He can 
go places and get through traffic in crowded 
streets much more rapidly than can a big 
service wagon. 

Ordinarily not even the tools are required 
because on nearly every car if any difficulty is 
encountered that requires tools, the car kit is 



sufficient to enable the mechanic to take care 
of all difficulty. If a battery is needed it is an 
easy matter to carry an extra one on the 
motorcycle. 

In this connection it might not be out of the 
way to suggest that a good man should be put 
on the service phone so that difficulties can be 
diagnosed in advance and hence mistakes and 
delays will not occur on this account. 



Jesse A. Smith Company, the enterprising Milwaukee 
distributors, have a unique way of getting cars to their 
destination, and at the same time trying them out in 
advance of delivery to owners. Last week the company 
sent a bunch of five young men over to the factory who 
took delivery on five of the late model Hudsons and 
drove them across Michigan to the steamship dock on 
the eastern shore of the lake. There they were taken 
by steamer across the lake to Milwaukee. 



Distributor Kleyn, of Duluth, seems to be making 
the head of the lakes a Hudson stronghold. Duluth is 
becoming well sprinkled with Hudson cars and dealers 
are now established at various points in this distributor's 
territory. 



PRESIDENT R. D. CHAPIN IS 
AGAIN HONORED 

FOR the third time President R. D. Chapin, 
of the Hudson, is honored by being elected 

to the important position of Secretary 
of the National Automobile Chamber of Com- 
merce. 

At the National meeting of the Chamber 
inJNew York recently President Chapin was 
re-elected for his third term as Secretary. 
There was a record breaking attendance of 
members. 

Mr. Chapin's unanimous selection evi- 
dences his great popularity in the industry and 
the efficient manner in which the duties of 
the secretary's office have been carried on 
during the last two years. 

In addition to his duties as secretary 
Mr. Chapin is Chairman of the Good Roads 
Committee. 

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= The double-glassed wind-shield furnishes an = 
E excellent Cabriolet sales argument. = 

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-2— 



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LETTERS -Grorm A SUCCESSFUL 

TWOTOIVCAIV DIS- 
TRIBUTOR -to HIS SON 



Editor's Note — This series of letters is based on the advice and sugges- 
tions of a successful automobile dealer. His son has selected a territory, se- 
cured financial backing, and seeks advice from his father on how to ma'ke 
his project a success. The collection of the dealer's hints into this form 
may be of benefit to ambitious persons who arc looking for "more worlds 
to conquer." 

(This series began in the April 24th issue of the Triangle.) 



July 24th, 1915. 
My Dear Son: 

I am more or less ashamed of you this morning. 

Or else I am at a point where I have lost faith in my ability to 
longer instruct you. 

I thought I had inspired you with some of the principles of REAL 
SALESMANSHIP, but I seem to have failed in one respect. 

Your last letter said "We can't sell that style of car in ." 

And yet I know for a fact that you haven't one to show prospects, 
that you haven't honestly tried to sell the car, that you have failed to 
apply any real salesmanship to the problem. How you expect to sell 
a car of this type, or any type, under these circumstances rather 
amuses me. 

You aren't selling cars at all, son. You're merely an order laker. 
The cars are selling themselves. If it wasn't for the advertising of the 
Hudson Companv, their tremendous reputation, and the general desire 
of the public to Buy, you'd be out of business in 30 days. That's as 
much as I think this A. M. of what you call your "selling organization." 
It looks to me more like a bunch of kids of 16 sitting around waiting 
for a man to come in and insist on leaving his order. 

Now I hope you are not going to disappoint me by dropping back 
into this big class of imitation motor-car dealers. I think better things 
of you than that. You've got too smart a dad for a boy like you to 
turn out that way. 

Suppose you try it this way — just for a change — and see whether 
or not you can sell a closed car of that type in your otwn. 

First — get a demonstrator. You can't do anything with this type 
of car unless you have it to show. Photographs are well enough but 
they aren't good enough. 

You take not the slightest risk in ordering a demonstrator in this 
model. Even supposing the very remote chance that you did not sell 
one you could always get your money out of your demonstrator. 

This car is one of the most popular the Hudson ever built. It has 
been copied by scores of makers. It is a type introduced and estab- 
lished by the Hudson. They practically made a place for it. 

I know for a positive fact that dealers have sold these cars in every 
type and class of city and town in the country. They sell well in big 
cities and they sell very satisfactorily indeed in smaller places. There 
isn't any reason under the sun why you can't sell a dozen of them at 
least. Certainly you can sell four or five. 

Second thing to do is to let people know that you have the car. 
They won't buy it unless they know about it. Use your local news- 
papers. You aon't need a page ad every day. Use the smaller ads 
sent you from the factory. Keep them running two or three times a 
week. It's wonderful to a man who doesn't use advertising properly 
to see what it will do when well handled in a local paper. You prac- 
tically dictate the motor-car sentiment of your territory if you work 
it right. 

Get a selected list of people who ought to be owners of this type of 



car. Send them a letter twice a week telling them in short, chatty, 
pleasant language about the car. As soon as you sell one or two 
mention the names of the buyers. And see to it that you sell to 
prominent people first. 

Make an "opening" for the car when your demonstrator reaches 
you. Drive it about the streets with a handsome banner on it. Send 
postal card photos of it everywhere. Have a sign in your window and 
vary it from time to time. Do something different every day or two to 
attract attention. If some prominent person comes to town see to it 
that they have a drive in the car and comment on it. 

Hunt up people who own open cars that should be driving a closed 
model like this. Make them a proposition. Do anything and every- 
thing to get a few cars into the hands of the right people. You haven't 
half realized the possibilities that lie in this kind of selling. 

Lose money on a couple of cars if necessary in order to get them 
introduced. Give a man a big allowance on his old car if you have to. 
There's nothing criminal in this. I believe in getting a fair profit on 
my goods but I also believe in using horse sense and being a merchant. 

Some motor-car dealers will hold on to a car forever because they 
can't sell it at an advance over cost. Yet if they sold one or two at 
cost or at a loss they'd pave the way for selling a dozen at a profit. 
Which shows the better merchandising head I ask you. 

If I couldn't do anything else I'd give away a car to the prettiest 
girl in town, or the most popular physician, or the leading club member, 
or some other prominent person, making sure of course that I got 
adequate publicity out of the affair. I often think a motor-car dealer 



could very well follow the motto of the successful newspaper publisher: 
"Raise h — 1 and sell papers." 

If you give people a chance they'll forget you. The remedy is to 
keep doing something all the time. Make them know you're on earth 
and selling Hudsons. 

Now I expect to hear next week that you have one of these cars 
on your floor as a demonstrator. I want you to send me copies of the 
newspapers in which you have advertised it. I want a sample of the 
engraved — you'll notice I said engraved — invitation to the opening. 
Also samples of the letters you are sending to your selected prospect 
list. And a postal photo card such as you mail to prospects showing 
the car before your show-rooms. And a statement of the number of 
letters you are mailing twice a week, and the number of people who 
called at your show-rooms on the opening day. 

After having done this if you can write me again and tell me that 
"That type of car won't sell in this town" I'll come down there when 
I'm not busy and show you a sample of a real salesman in action. 

But I know what will happen. You'll sell a dozen of the cars so 
quickly that your head will swim and I'll gamble right now that you'll 
wire the factory for shipments by express before the end of a month 
after you get your demonstrator. 

If you think you're a salesman yet, kiddo, you're mistaken. 

Dad. 



GOLDSMITH ALWAYS ON THE JOB 



HERE is another evidence that J. W. Gold- 
smith, of Atlanta, Ga., is ever on the job 
and looking for the long end of the 
advertising and publicity end of his business. 

Recently his salesmen became so energetic 
that they got ahead of deliveries. It was 
necessary therefore for Mr. Goldsmith to 
order his shipment of cars sent forward by 
express. 

The five cars shown in the photograph were 
delivered to him by the Southern Express 
Company and at the time the photo was 
taken had just been unloaded from the train. 

Mr. Goldsmith at once got the photographer 
and the cars into position and secured some 
excellent publicity because of his quick ship- 
ment of cars, and on account of the demand 



there was in his territory for the Hudson. 
All of which goes to show that if you are 
continually on the lookout for occasions of 
this kind they surely will come to you. 



Distributor Jesse A. Smith, of Milwaukee, reports a 
wonderful demand in Wisconsin for the latest model 
Hudson. A large part of Mr. Smith's success is due to 
the fact that he has his territory lined up in fine shape 
with associate dealers. He believes in traveling his 
wholesale men with a car and has hod excellent results 
from this method. Every dealer in Wisconsin is enthu- 
siastic with the prospects for the future. 



NORTH CAROLINA DISTRIBUTORS ARE RESOURCEFUL 



IT does not make much difference whether The Motor Company 
of Winston-Salem got the idea from the Triangle or whether 

it originated it. In any case it was eminently successful. The 
aforesaid idea being merely that of making a social function and a 
notable event of the first showing of the new Hudson in their city. 
The trainload of 28 new Hudsons shipped for the event arrived in 
record time and were duly unloaded and placed in the show rooms. 
In the afternoon they were taken out on the street and a photograph 
was made which is here reproduced. On each car was a banner 
showing the town to which it was assigned as demonstrator and the 
dealer at that town is shown behind the wheel. 

The cars were driven in procession to the Country Club where a 
lecture was given to the dealers and citizens of Winston-Salem. 



Mayor Eaton made an impressive speech. He urged all public- 
spirited Winston-Salem citizens to support The Motor Company in 
its undertaking to distribute Hudson cars in the State of North 
Carolina. He appealed to the prospective purchasers of cars to show 
their good faith in local institutions oy placing their order for Hudsons. 

The result of this timely and well staged speech was that four 
Hudsons were almost immediately sold to prominent citizens. 

In the evening the cars that were left were plaeed in the show 
room and the distributors held an evening show with full orchestra. 
Punch and other attractive refreshments were served. Thousands 
of people visited the show room and inspected the cars. All the local 
newspapers gave considerable space to this occasion, some featuring 
it in most excellent shape on their Society Page. 

This is the sort of thing that sells cars. 



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HUDSON DEALERS IN 
FOREIGN LANDS 

THE Export Department announces the 
closing of contracts between their New 
York representatives, Markt & Ham- 
macher, and new sub-dealers as follows : 

Bombay Cycle & Motor Agency, New 
Queens Road, Bombay, India. 

Russa Engineering Works, Ltd., No. 4 
Fairlie Place, Calcutta, India. 

Messrs. Stapleton & Co., 94 Ripon Street, 
Calcutta, India. 

Messrs. D. R. Herman & Co., Karachi, 
India. 

Messrs. Oakes & Co., Ltd., Motor Dept., 
Madras, India. 

Messrs. Brown & Co., Ltd., Colombo, 
Ceylon. 

Messrs. Wearne Bros., Ltd., Singapore, 
St. Settlements. 

D. D. Rens, Booheen Fuchs, Batavia, Java. 

D. D. Rens, Booheen Fuchs, Samarang, 
Java. 

D. D. Rens, Booheen Fuchs, Soerabaya, 
Java. 

Markt Garage, 89 Rue Montauban, 
Shanghai, China. 

Mr. C. Lauritsen, Desvoux Road, Hong 
Kong, China. 

D. D. Rens, Bocheen P'uchs, Medan-Deli, 
Sumatra, Dutch East Indies. 



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ST. LOUIS HAS CLEVER PLAN THE HUDSON AT THE BIG SAN FRANCISCO SHOW 



THE Hudson-Phillips Motor Car Com- 
pany, distributors of Hudsons in St. 
Louis and surrounding territories, report 
at least once a month to their local papers all 
the sales they have made since the previous 
report. They give the name of the purchaser, 
his address, and the name of the model pur- 
chased. At the end of a month of ordinary 
business they have quite an imposing list. 
Frequently it occupies a half-column of the 
motor section of the papers, and the reader is 
bound to be impressed by the popularity of 
the Hudson. It is a clever scheme which other 
Hudson dealers may use with success. 



THIS is what visitors to the Panama Pacific 
Exposition at San Francisco see when 
they wander through the motor-car ex- 
hibit. Here is the Hudson in familiar guise. 
The car stands on the scales made famous by 
the New York and Chicago shows of last 
winter. Rarely does anyone pass who fails 
to stop and examine this evidence of Hudson 
light weight. Mr. H. J. Fulton, the gentle- 



man in the foreground, fixing a contemplative 
eye on the car, is the Hudson factory repre- 
sentative in charge of the exhibit. He says 
the Hudson has no critics, everybody respects 
it. Everybody marvels at its rapid growth 
and wonderful success. The slogan of the 
triangular sign suspended above the exhibit 
has been found to work out literally in prac- 
tice — "Men who know buy Hudsons." te- 



DFLCO BOOK ALL SHOULD HAVE 

THE Auto Electric Systems Publishing Company of 
Dayton, Ohio, whose book of "Information" was 
mentioned in the Triangle recently has met with 
such a demand that they are able to reduce 
the price. They have asked us to state that they will 
make a price of ten cents each on quantities of 25 or 
more, if cash is forwarded with order. This, of course, 
applies only to Hudson dealers, and not to consumers. 
The retail price remains at forty cents. 

In addition to the original book, which treated of 
elementary electricity, they have now published a book 
on Delco systems, which, in conjunction with the 
numerous Hand Book Inserts and other data issued by 
the Factory Service Department, gives complete 
information. 

Mr. Phillips, the editor of this book, assures us he is 
going to hit the hundred thousand mark, and for that 
reason he has been able to reduce the price. 

It is gratifying to us to see our dealers and their 
mechanics take such a wide interest in electrical matters. 
There is no such thing as trouble with the Delco 
system, if it is thoroughly understood. 

Theodore L. Herroder has joined the selling force of 
the Gamble Motor Car Company, distributors of the 
Hudson in Toledo, Ohio. 



Digitized byVjUUVlC 



VOLUME V. 



DETROIT. MICHIGAN. JULY 31. 1915. 



NUMSER 5 



THE SPIRIT OF THE TOURING SEDAN 



WITHIN a short time shipments will begin of the new Hudson 
Touring Sedan. 

This is a distinctively Hudson type. It is certain to become 
tremendously popular. It will be recognized as a purely Hudson 
achievement. 

It will be copied immediately and extensively. By this time next 
year most of the prominent makers will be featuring a car of this type. 



A Closed Car Development 



The Touring Sedan is a refinement both of the open and closed 
car types. 

It combines the breeziness and airiness of the touring model with 
the comfort and convenience of an entirely closed body. 



This spirit of the Sedan all dealers and salesmen should catch. 
Until they get this firmly into their appreciation they will not see 
the car as it really is. 

Users Like Top Up 

Everyone has noticed the increasing habit of users to drive their 
cars with the top raised. Thousands of Hudsons go the year 'round 
without the top ever being lowered. 

It is being realized that the raised top is a protection from sun, 
wind, dust and other annoyances. That the occupants of the car 
prefer to ride with top up. That there is less strain on the eye from 
sun and dust. And that for cross-country touring it usually is pre- 
ferable to driving with an open car. 



But to sell it as a closed car, for town use mainly, is to lose the 
benefit of the peculiar selling value of the car. 

Buyers of open cars now demand comfort and convenience. One- 
man tops and minute-curtains were designed to give this added 
luxury. 

The Hudson Touring Sedan is a wonderful advance step. It gives 
the buyer all the attractions of an open model, combined with the 
comfort-feature he insists upon. 



Abs 



of the Sedan 



A large part of the selling appeal of the Touring Sedan is in the 
atmosphere, or spirit, which surrounds the car. 

Perhaps more than any other type of the car the Touring Sedan 
possesses an individuality. It stands for something that reaches the 
imagination of most buyers. It inspires the thought of all the pleasures 
of travel, good company, freedom from business cares, luxury and 
satisfaction. 



Under these circumstances — which all have noticed — it is evident 
that a permanently fixed top will appeal to a great many buyers. 

This is particularly so when with this can be combined the big 
advantage of the rigid side standard and the perfect-fitting windows 
that are possible with the new-type Hudsons. 

A parallel case is to be seen in the Hudson Cabriolet. This car 
has largely taken the place of the roadster. And it promises in time 
perhaps to displace it entirely. 

And with many users of the "cab" the top is never lowered. So 
well is the car liked with the top up that very many users never fold 
their Cabriolet tops. 

Windows Afford Perfect Protection 

Even with all the latest devices for making the ordinary touring-car 
top quick-acting a little time and trouble is required to raise the top 
and drop the side curtains in an emergency. 

( Continued on page J) 



Digitized by VjUU5IC 



THE SPIRIT OF THE TOURING SEDAN 

{Continued from page /) 

But with the Touring Sedan the car is easily and perfectly 
enclosed against rain, wind, dust or storm. 

In the Dlustery and changeable weather of winter and the rainy 
season this feature of the Touring Sedan is most appealing. 

For winter driving the car with sides closed is as perfect as a 
Limousine. No crevice is found for snow or rain to enter. The car 
is always warm and comfortable. It looks and feels like the Limousine. 

No need now for removable tops or for the purchase of two entirely 
different types of substitute bodies with all their accompanying annoy- 
ance and expense. 

Who Should Buy the Touring Sedan 

Your prospects for the Touring Sedan will come from people who 
use their cars largely for touring. Who are suburban residents, driving 
to and from business or town in all kinds of weather. From ' 'out-of- 
door" folks who love the "open road," the lakeside or seashore, the 
golf links, the country clubs. 

Also from city buyers who prefer the open car for fine weather, 
yet appreciate the comfort of a Limousine for evening use, for social 
demands, and for inclement days on business bent. 

Primarily the first appeal of the car is to people whose cars travel 
their largest mileage on the country road. Small-town buyers are 
always interested. Well-to-do farmers like the "year-round" feature. 

Sell the Car as a Refinement of the Phaeton 

Here, then, is the cue. Sell the car as "glorified" touring car- 
Don't try to make it take the place of a Limousine where the buyer 



is amply able to buy two cars. Sell such a buyer the Phaeton for the 
uses to which it is adapted. And a Limousine or other standard 
closed car for winter town use. 

But to the man who wants a touring car, yet likes to have his top 
up, and also likes the quickness of adjustment and protection of the 
more perfectly enclosed sides, sell the Touring Sedan. 

Numerous buyers of the Touring Sedan will select the car because 
of its novelty and exclusiveness. And it is worth while to make that 
appeal at least for the first season or two. 

The output is limited. Not everyone will have this new type. 
People who like to be a little "different," to have things that are not 
in common use, will like the new-model touring car. Urge this. 

Some Details 

The Touring Sedan is upholstered in a variety of carriage cloths. 
Leather is not used. 

Samples of materials are being sent all dealers. 

The car is seven-seated. It has divided front seat. Auxiliary seats 
fold into back of front seats. Occupants may change seats even to 
seat beside driver without leaving the car. 

The top is permanently in place. It does not fold. It is hand- 
somely cloth lined. There are no bows as in ordinary top. The frame 
is of truss construction avoiding any tendency to sag. 

Plate glass windows slide easily. 

Windshield is of double glass with the outer storm-shield. 

Interior lighting is luxuriously and artistically complete. 

The price is $1,875, f. o. b. Detroit. 

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GOOD CAMERA A NECESSITY 
FOR ANY DEALER 

EVERY Hudson dealer should have a first- 
class camera. It will pay for itself in 
three months. 

To have to telephone a photographer every 
time a photograph is wanted, or to depend on 
a friend is not good judgment. 

For large distributors nothing is so good as 
a 5 x 7 Graflex. 

The first cost of the camera really should 
not be considered. When distributed over a 
period of years, and when it is taken into 
consideration that there is always an invest- 
ment value in the instrument, it will be seen 
that the expense is very low. 

A Graflex takes pictures on dull days and 
in situations where other cameras fail. It also 
insures a perfect photograph because of the 
way in which the instrument is manufactured. 

The 5x7 size gives opportunity for taking 
pictures that can be reproduced as newspaper 
publicity and also makes excellent material for 
use in the Triangle. 

Where a dealer feels that he cannot afford 
as elaborate or as large an outfit as a 5 x 7 
Graflex, he certainly could at least have a 
post card size kodak, preferably of the extra- 
quality lens variety. But even the ordinary 
kodak which can be had for a small sum will 
take good photographs and can be used for 
reproduction purposes in newspapers and in 
the Triangle. 

Wherever a dealer has a~good camera it is 
freely used and wherever a good photograph 
can be given to the local newspaper men they 
are always delighted to put it into the paper. 

Everything of this sort that can be had is 
good advertising. 

We recommend to all our friends the pur- 
chase of a first-class camera and after it has 
been purchased we suggest that it be kept 
actively in use. 

BWEl Jfflfe a.^: -nsEBa'feiinigS hssiibct -mntm* HSMSSSL iaaRSl ^BHsn i&gWE- : M<M 

S. C. Hanna, Hudson dealer in Torre Haute, Ind., 
says that a man doesn't need to be a salesman to sell 
Hudson cars. 

One afternoon four prospects walked into his sales- 
room and after the briefest kind of demonstration — 
merely around the block or something of that sort, 
they all signed orders for the new model Hudson. 

On two other occasions he secured orders without 
even showing the car, the orders bring signed at the 
offices of the prospects, after a telephonic request for 
him to call. 

During the first week after receiving his demonstrator 
he took fifteen orders. 



A DIXIE HIGHWAY BOOSTER 

THIS is a Dixie Highway Booster, "Bill" 
Jones, of Chattanooga. He is vice-presi- 
dent of the Chattanooga Automobile Club 
which claims most of the credit for the famous 
Dixie Highway Plan. Just who was originally 
responsible for the idea is not positively 
known, but certain it is that the Chattanooga 
Automobile Club was active in working up 
the southern governors' conference which re- 
sulted in the formation of a permanent Dixie 
Highway Association. 

Distributor Jones keeps Chattanooga and 
vicinity very well informed at all times of the 
beauties and excellencies of the Hudson car. 



MANLEY BROTHERS CLAIM 
RECORD 

MANLEY Brothers, Hudson distributors 
at Brattleboro, Vt., and territory, claim 
a tire record for a Hudson that looks 
difficult to beat. 

One of their customers, E. S. Werts, of 
Hartford, Conn., bought a Hudson in 1914 — 
it was a roadster type. Since then he has 
driven the car over 20,000 miles and still is 
using the original set of tires that came with 
the car. It looks today just about as well as 
it did when it came from the factory. 

They are great people for mileage down in 
Vermont. Barney Mead, a Hudson sales 
booster for Manley Brothers, a short time 
ago drove a Hudson model, from Brattleboro, 
Vt., to Burlington, Vt.. the entire length of 
the State, 150 miles, making the entire trip 
on high gear and using just 9 gallons of 
gasoline. And this Mr. Mead says was over 
some reaZ hills such as they have in the (irecn 
Mountain State. 



SHOWING HOW ENERGY 
WINS 

HW. MILLER, Hudson dealer at Salina, 
# Ohio, is a living and moving object 
lesson of the principle that energy wins. 

Mr. Miller has been one of the Hudson's 
Big Family since September, 1910. The first 
day he became connected with the Hudson 
organization he sold three Hudson cars in one 
afternoon. Just the other dav he got up in 
the morning with the determination that he 
would beat that old record, and by 12 o'clock 
noon, he had sold three 1916 Hudsons, thus 
going his 1910 record 100% better. Three 
Hudsons in one-half day is something to be 
proud of. 

Not long ago Mr. Miller sold a Hudson-54 
to Senator J. S. Johnson of Salina, a stock- 
holder of the Salina Auto Company which 

handles the , and . 

Undoubtedly the Senator could have obtained 
any one of these three cars at a considerable 
discount. Nevertheless, Miller was not dis- 
couraged but sold him a Hudson "54" at full 
list price. 

Another of Miller's little selling stunts was 
the getting of an order from J. W. Brockie, a 
manufacturer of New Bremen, Ohio. Mr. 
Brockie had previously owned a Wayne, 
Jackson, two Cadillacs and a Studebaker. He 
was pretty well sold on another make of car 
when Mr. Miller ran across him. 

Miller offered to drive Mr. Brockie to the 
other dealer's salesroom, and "quite acci- 
dently" arranged to let him spend a little 
time in the shop of the rival dealer. There 
was nothing unusual about the shop, except- 
ing that service men are apt to talk about, the 
car on which they are at work. The impres- 
sion made on Mr. Brockie was such that he 
left the establishment of the rival dealer and 
got on the dotted line for a Hudson. 

All of which goes to show that energy wins 
even under depressing circumstances. 



The Export Department calls attention to a letter 
just received from J. J. Mortimer, of Gawler. South 
Australia. 

Mr. Mortimer says: "Kindly send by parcel post 
four only piston rings for Hudson car for which please 
find enclosed money order to the value of 15 shillings. 

"This car has done 40,000 miles and these piston 
rings arc all the repairs it needs. It is the best car 
around here out of a good many Hudsons." 

The sun never sets on Hudson cars and wherever, 
you find them they are leaders. 



m 



Digitized by VJiJLJ VIC 



My Dear Son: 



July 31st, 1915. 



It is worth while to keep ever in your mind that old English 
proverb: "One swallow maketh not the summer." 

You may not at first glance quite see the point I am driving at. 

Yet there is a real, practical idea in my head. 

You are starting on a career as a business man. You have selected 
the motor-car business. And in that I commend your judgment. 

Because there is no business I know of today that offers to a young 
energetic man with a fair amount of backing such a flattering vista 
as does motor-car retailing. 

The automobile is here to stay. It has become a part of the warp 
and woof of human life. It is as permanent as the railway and the 
steamship. Certainly for the lifetime of your son and your son's 
son it will suffice as a business. 

It is an individual and independent occupation in itself. It merits 
and demands study and experience if it is to be successful. And it will 
abundantly reward men who go into it in the right way. 

In the early days of the industry many gambled on motor-cars. 
They had no idea of the permanency of the business. They took a 
"flyer" on automobile retailing as they took a "flyer" on wheat. 
Most of these one-year plungers have dropped out. 

Today the successful dealers are not one-year men. They are men 
who go into this business as they go into any other legitimate enter- 
prise. It is to be their life work. They never expect to engage in 
any other business. 

One season to these sensible, sane, business men is merely a 
milestone. It by no means covers the whole road. 

Their profit and loss statement is an average affair. They make 
big dividends in prosperous times. But may receive smaller returns 
during other seasons. 

They do not rate January as a lost month merely because it does 
not show the profits that are had in July. Nor do they expect every 
month, every quarter, or every year to be uniform. 

They recognize the vicissitudes of human endeavor and human 
judgment. One year there are too many cars at the factory we will 
say. Another year there may be too few. The man does not live 
who can accurately forecast the future of anything. 

One year the dealer finds sales easy and profits big. The next 
he may be sadly mistaken if he bases his expectations on the previous 
experience. Crops vary, times change, waves of action of varied 
kinds affect national and local conditions. 

All of these are reflected instantly in the mirror of business. You 
feel them in your sales and in your profits. 

The only logical and safe way therefore is to remember the old 
English proverb: "One swallow maketh not the summer." 

One year or one season is but one spoke in the wheel of your total 



business. When you have a dozen or more spokes you then can strike an 
average and say what you have done. 

But to consider each individual season as the sum total of all your 
endeavor, your hopes, and your success, is to show yourself illogical, 
inconsistent, a poor business man. 

To unduly rejoice because you have had a prosperous year is as 
ill-judged as to whimper and whine because you strike problems now 
and then. You don't expect sunshine every day. Nor do you antici- 
pate that storms and fogs will prove eternal. 

You must face this business as all men do their line of work. 
The shoe retailer who stocks summer oxfords and has a cold season 
does not for that reason curse the manufacturer and declare that the 
shoe business is "rotten." 

He rates that as one of the vicissitudes of the business. He uses 
his ability and business acumen in getting rid of his over-stock of 
slow selling shoes. And hopes for better weather next season. 

A clothing dealer anticipates a cool season, fails to stock light goods, 
and finds a sweltering summer dropped down on him. He wires his 
jobber for light-weight goods and the jobber replies that he should 
have placed his order before. Now everything is sold out. Does he 
blame the jobber? 

It is a rule of business that high per cent, profit or interest invari- 
ably indicates a certain amount of chance and risk. Entire absence 
of any element of risk means what is often called a "safe, conservative 
business." Or in other words inconsequential profits and practical 
stagnation. 

Now if you want to make a success of the motor-car business you 
must be prepared to venture out of wading depth sometimes. Always 
knowing that if you do get into deep water you probably can swim 
out. You don't necessarily drown merely because at times you venture 
beyond your depth. 

You will encounter occasions when you haven't bought enough 
stock. And when customers throng your showrooms you won't have 
cars to deliver. 

You will meet other conditions when you have ordered more than 
you can sell — easily — and you'll have to hustle to get clear. 
. ! But that is only part and parcel of the business. It isn't a parlor 
game for children you know. It's a fight for full-grown men. 

When you strike difficulties — orders and no cars, or cars and no 
orders — bear in mind that "one swallow maketh not the summer." 

Your success doesn't depend only on this week, or this month, or 
this year. You must work it out on the law of averages. 

There's many a rainy day when the farmer can't make hay. But 
during the sunny days he gets in his crop, and year in and year out 
he shows a profit in spite of the weather. 

Be a farmer of the sunny days. Make hay as hard as you can 
when the sun shines. But don't whine because now and then you strike 
a rainy day. Dad. 



GRAIN CROP OF SOUTH IS BILLION AND ONE-HALF BUSHELS 



THE Bureau of Statistics reveals an extraordinary change in 
agriculture characterizing the southern states. 

If the increase in diversified crops is maintained it is not 
improbable that the southern states may match and perhaps excel 
any other section of the Union in amount and variety of products. 

The falling off in volume and value of the cotton crop in the south 
has been more than made up by the increase in the harvest of Indian 
corn and other grain. The department figures this year's grain har- 
vest at a billion and one-half bushels. 

The grain crop of the south in the year 1915 will exceed in money 
value by hundreds of millions of dollars the money value of the best 
crop ever produced in the south. 

There is no doubt of the accuracy of these statements. They 
point to extraordinary and highly beneficial changes so far as the 
relation of the agriculture of the entire United States and general 
prosperity is C3nccrned. 



Farmers in the south will receive for their grain this year at least 
250 million dollars more than the cotton and other harvests brought 
them last year. In other words, diversified farming is to benefit the 
south as it has already benefited the north. 

Where North Dakota and the northwest of the United States 
and Canada used to depend entirely upon wheat, making a gamble 
of it, they now diversify crops to the very great benefit of prosperity, 
both general and individual. 

Somewhat the same is true of the south. In cotton sections where 
cotton was almost a gamble and the entire prosperity was dependent 
upon cotton, there is now to be the stability that comes from diversi- 
fied crops. Never again will war or other industrial disturbance 
ruinously affect the wealth of the southern states. When cotton is 
low corn may be high and when corn is low it can be fed and turned 
into pork and other products. The condition as reflected in Govern- 
ment statistics is highly gratifying and encouraging to all business 
interests. 




Digitized by 



HUDSON SERVICE STATIONS ALONG LINCOLN HIGHWAY 




THOUSANDS af people are driving across America this year. Very 
many of them take the route via the Lincoln Highway. Manv go 

from the extreme Atlantic Coast clear through to San Francisco, 
following the route of the Highway all the way. Others take the 
nearest side route to this trunk line and follow the Highway as far as 
possible. 

Hudson dealers everywhere should make a note of the fact that 
along the entire length of the Highway from New York to San Fran- 
cisco Hudson service stations may be found at frequent intervals. 
We have prepared a large map of which the above is a very much 
reduced copy, showing Hudson service stations all the way across 
the Continent. 

There are more than 40 service stations scattered along the line 
from New York to San Francisco, making about an average of one 



IN REGARD TO THE HOTCHKISS DRIVE 

EVERY now and then we get a letter from some dealer or salesmen 
saying that he has a prospect who wants more information about 
the Hotchkiss Drive. 

We thought we had supplied everything necessary in this connec- 
tion, but apparently there still are points that do not seem to be 
generally known. 

Among these it may be mentioned' that it is just as necessary to 
spring the driving mechanism as it is to spring the chassis. The 
mere introduction of a torsion member does not in any way affect the 
stability of the car or the axle holding the road. At best a torque is 
used to relieve the springs and axle housing from the starting effort 
of the driving gears and the strain of the driving mechanism. 

The front end of this torque member is cushioned to a spring, 
otherwise it would impose a severe strain on the chassis at the point 
where it is secured, or it would possibly twist off the torque member 
itself. By making the rear springs of full vanadium steel, and with a 
very heavy master leaf, and securing these springs in a suitable 
manner at the front end, the torque member is supplemented by a 
much lighter and stronger construction, and the strain on the chassis 
itself is eliminated. 

Many of our competitors state that the breakage of a spring would 
result in a very serious accident. The best way to demonstrate the 
incorrectness of such a claim is to take the driving bolt out of one of 
the springs or to disconnect the rear shackle. It will be found that it 
is just as easy to drive the car under these conditions as it would be 
if this were equipped with any torque member or radius rod. In any 
case it would be necessary to let out the brake rod to compensate 
for the drop on the side of the car, and this is all that would be required 
in order to proceed on your journey after such an unusual and rarely 
met accident. 

Please note that our rear springs are designed to absorb the driving 
effort, and are therefore made of vanadium steel and of overstrength. 
Breakage is practically unknown except through a serious accident. 

You will no doubt recall the argument advanced by manuf act urers 
of the chain-driven cars during the last years of their production. 
They always claimed that the chain-driven car had such a light rear 
axle that it would always hold the road and many a famous contest 
was won apparently on this point alone. Of recent years, through 
the improvement of rear axle design and greatly increased strength 
through the application of correct material, it has been possible to 
make a live rear axle that will hold the road as well as the old chain- 
driven type. 

The best example of this workmanship and design was seen in the 
1914 races at Indianapolis in which four French cars broke all records 
for speed and endurance. These cars were all equipped with the 
Hotcnkiss Drive and weighed less than 3,000 pounds each, despite 
the fact that they had enormous motors. 

The addition of the torque member, whether it be a torque tube, 
or torque arm and radius rod, means additional weight, and this 
weight is bound to react when passing over rough roads. In other 
words a spring cannot be designed to carry the weight of the car and 
at the same time prevent rebound to the weight of the axle. 

On a light car it is perfectly feasible to design a spring which will 
hold a light axle in the road all the time, but this would not be possible 
if the weight of the axle were increased to any extent. 



Hudson service station to every 75 miles or less of road. In other 
words, the trans-continental tourist, via the Lincoln Highway is 
never out of easy reach of Hudson service to any point on the route. 

The longest gap is between Salt Lake City and Sacramento, Cal. 
On practically every other section of the route several Hudson service 
stations will be passed every day of travel. 

Probably every Hudson owner who makes the trip to the coast 
will, before doing so, call upon his home-town dealer or distributor 
to have his car looked over and to get extras in the way of tires and 
accessories of various kinds. Dealers and distributors should make it 
a point to inform such owners that we will be glad to furnish them with 
a complete list of Hudson service stations and a map of the Highway 
showing the location of each, so that they will feel perfect confidence in 
their ability to reach Hudson service at any point on their trip. 



ii'fflHnsfimiau* 



WASSON'S SIXTY-ONE CHILDREN STORY 

FROM W. L. Wasson, of Lincoln, 111., purveyor of Hudsons to the 
elite of that section, we get a really first-class story. 

On July 5 there was an Independence Day celebration in 
Lincoln, 111., and of course they had an automobile parade. Mr. 
Wasson had a happy thought and without any preparation or expense, 
he made the greatest showing of any car that joined in the parade. 

This is the way he did it: He asked Superintendent J. A. Lucas 
of the I. O. O. F. Orphans' Home to loan him 50 children with whom 
to decorate the car. The superintendent doubted that there would be 
enough room on the car to put them on, but he was willing to do what 
he could, so he called on the governesses to furnish 50 children. 

Mr. Wasson says they put on all that were brought out and did 
not count them and there was applause all along the line of parade 
and many guesses as to the number. 

The superintendent saw the necessity of making a count which 
was done, and it was discovered that there were 61 children, the . 
governess and the driver, making 63 people in all who had been carried 
by the Hudson in the parade. 

In the evening Mr. Wasson pulled off another stunt that was 
almost equally notable. He took a Hudson and another car and 
hitched them tandem to two hay racks loaded with children and with 
teachers, and again joined the parade, all in a string. There were 
many doubts as to the ability of the Hudson to make the corners but 
it was done without a hitch. The Hudson and another smaller car 
pulled this load of 16,000 pounds with practically no effort. 



"£<OOD LUCK" 
^ LORD they 
call him over in 
Nebraska. The 23 
has no hoodoo for a 
man like him. He 
is cleaning up Neb- 
raska for the Hud- 
son in one-two- 
three style. 




Digitized byVjUUVlC 



VOLUME V. 



DETROIT. MICHIGAN. AUGUST 7. 1915. 



NUMBER 6 



AUTOM OBILE GREAT PUBLIC UTILITY 

I I SAYS NEW YORK BANKER 



^^OT so very many years ago every man who owned 
an automobile was presumed for that reason to be 
almost, if not quite, a millionaire. 

That opinion has been modified somewhat, but it still 
is the popular impression that to own an automobile is an 
evidence of wealth. 

The public is slow to learn that the automobile of today 
is more the carriage of the man of moderate circumstances 
than it is a vehicle used exclusively by the rich. 

There are now in use in the United States about 1,400,- 
000 automobiles. From reports obtained from State auto- 
mobile departments it appears that 800,000 of these cars 
range in list price from $400 to $900. 

In other words, 60% of the automobiles in use were 
bought bv men who could afford to pay not more than 
$800 to $1000 for a car. 

As it is an invariable rule that a man buys just as good 
a car as he can afford, it is evident that these 800,000 
men bought to their limit of investing power. It also is 
evident that not a single one could be rated as really a 
rich man, else the value of his car would have been at least 
twice the sum he paid for it. 

Automobile Now a Public Utility 

The Harriman National Bank of New York, one of the 
big, broad banks of the United States, is a keen observer 
of mercantile conditions. 

We reproduce a photograph of the Harriman National 
Bank's advertisement of July 28, last, in the New York 
Sun. 

The wise business men who conduct this great institu- 
tion realize that the motor car is now an economic necessity 
in every business. It can no longer be rated as an expensive 
luxury. 

They realize also that money in circulation is much 
more valuable than money buried under a brick in the 
hearthstone, or tucked away in the toe of the family 
stocking. 

The attitude of those who look upon the automobile 
as almost a criminal extravagance is entirely wrong. 

Similar misunderstanding has existed in the history of 
the world on the occasion of all great inventions and 
utilities. 

Men tried to smash the printing press, the cotton gin, 
the steam engine. They put people in prison for printing 
books, just as today some antagonize the automobile, the 
automobile factories and every man who buys and uses a 
motor car. 

An Old Story 

To recite the benefit that the motor car has brought 
to every community is unnecessary. Everybody knows of 
its influence on road building, on farm values, on suburban 
communities, on the health of the general public, its econ- 



omies as a business utility and the numberless other avenues 
of value in which it has proved itself almost indispensable 
to modern life. 

In may instances the purchase of a motor car is merely 
the diversion of money rather than the expenditure of more. 

If a man and his family economize on pianos, jewelry, 
clothing, theatres and things of this kind, and instead put 
the money into a moderate priced motor car, who shall be 
the judge as to their common sense or lack of it? 



If a farmer discards one or two driving horses and in 
their place buys a motor car which costs less and gives him 
better service — is not this a wise business proceeding? 

If thousands of horses are banished from the cities, and 
with them are banished many of the avenues of disease, 
who shall say that the city has not benefited by the ex- 
change? 

If, for a sum of money ranging from $500 to $1500 can 
be had a vehicle that will carry an entire family of seven, 

( Continued on page J) 




Digitized by 



AUTOMOBILE GREAT PUBLIC UTILITY SAYS NEW YORK BANKER 



{Continued from page /) 



200 miles a day, as compared with the expenditure of the 
same amount of money for a vehicle that would carry per- 
haps as many as four people fifty miles or less a day, does 
it not seem that the exchange is a good one? 

These parallels might be continued almost indefinitely. 

A New Industry Created 

The creation of an industry that, although in its infancy, 
now ranks third in importance in the United States, is an 
event of no small moment. 

It is impossible to enumerate the number of men to 
whom new avenues of effort and income have been opened 
by the motor car industry. 

It used to be said that the man who made two blades 
of grass grow where but one grew before was a benefactor 
to the human race. What then shall be said of the man 
who offers two jobs where but one was before, and thereby 
makes it possible for two families to be sustained in comfort 
and value to the commonwealth, where but one family 
could be sustained before? 

Every man who is now laboring in the production and 
distribution of automobiles came from some other occupa- 
tion. His place in that other occupation must be filled by 
a third person. 



As an employer of labor and a philanthropist of the 
highest order, the motor car industry is in a class by itself. 

A Broad Minded Banker 

The gentlemen in charge of the Harriman National 
Bank show evidence of breadth of mind and keenness of 
judgment. 

Note the last paragraph of the advertisement. 

They recognize that the conditions that surround labor 
are of paramount importance to the community at large. 
If automobiles can be so cheapened and popularized that 
farmers, merchants and wage-earners are able to own and 
operate them, the effect upon every community will be all 
for the best. 

Travel even within a day's time and a day's range of 
a motor car is a broadening factor to any human being. 

To get out of the cities into the cleanness and health 
of the country is a vitalizing force to the whole family. 
It sweeps away the cares, the cobwebs and the worries, and 
makes people better individually and collectively. 

We commend the attitude of the New York banker to 
the careful consideration of Hudson dealers everywhere, 
and we suggest that there is much in this advertisement 
that may profitably be noted and made use of in dealings 
with local bankers. 



NORFOLK OWNERS NEVER TRADE 
THEIR HUDSON CARS 

DISTRIBUTORS C. E. Wright & Co., of Norfolk, Va., believe the 
Hudson record in Norfolk to be unique. 

It is stated that no purchaser of a Hudson car in Norfolk 
has ever traded his car in for a car of another make with but one 
exception. That was a Mr. David Pender, of Norfolk, who traded 
his 1913 "37" which he had driven about 40,000 miles for a six of 
another make. But within the last three weeks Mr. Pender repented 
of his misdoings, brought the other car in and is now driving a 1916 
Hudson Six-40. 



INVESTORS HAVE MONEY IN AUGUST 

AUGUST to some extent is considered as being between seasons, 
but it should be remembered, particularly by dealers and sales- 
men in certain sections, that a vast numoer of people, men and 
women, participate in the disbursement of July dividends. 

According to a reliable New York authority, the total interest 

payment of dividend disbursements in August amounts to $94,000,000. 

Investors with comfortably full purses from this distribution of 

income, may be looked to for liberal expenditures. They can be 

attracted and influenced by the announcement of Hudson cars. 

A portion of this $94,000,000 would look pretty good coming your 
way. Are you taking any steps to get your part of it? 



OIL RAN OUT ON STEEP GRADE 

THE Tom Botterill Automobile Company recently sold a Hudson 
to a man who had been taken out for a demonstration in practically 
every six-cylinder car represented in Salt Lake City. 
These demonstrations were made on Ensign Peak, a fair-sized 
mountain near Salt Lake. 

Mr. Botterill says it is impossible to climb to the top of the peak 
in an automobile, and the prospect, therefore, merely noted how far 
each car was able to get up. The Hudson went farther and outcUmbed 



On the old car the Wright Company has built a delivery body 
and it is being used by Mr. Pender in his commercial work. 

If the Wright Company cannot sell a car one way they sell it 
another. Herewith is shown photograph of the police patrol wagon 
in use by the police department of Norfolk. This is built on a 54 
chassis. The chief of police says this patrol has been in daily and 
nightly use since October, 1913. It averages 398 runs a month, and 
although quite large and heavy, there has never been a repair bill 
to the Hudson chassis. 

The chief says that the department Is more than pleased with the 
service rendered and if they should need another car it decidedly will 
be a Hudson. 

Wc also show photograph of W. J. Newton's florist wagon built 
on a 40 chassis. This wagon has been in use since December, 1914, 
and has given absolutely perfect satisfaction. 

The gentleman at the wheel of the 1916 40 is W. C. Cross, of Ports- 
mouth. The photograph was taken just as the party was leaving for 
Grand Rapids, Mich., where Mr. Cross was a delegate to the furniture 
convention. The trip was made via Baltimore, Pittsburgh, Chicago, 
Grand Rapids, Detroit, and return via New York. 



any other car that the prospect had been in, and he thereupon gave 
his order to the Botterill Automobile Company for the Hudson. 

The grade in the picture is not in the least exaggerated. It was 
so steep that the oil ran out of the front of the motor on coming down 
the hill. Very many western prospects are familiar with Ensign Peak 
and will appreciate the performance of the Hudson. 



E^ 



-2— 



Digitized byVjUUVlC 



My Dear Sox: August 7th, 1915. 

No min is taking full advantage of his opportunities — / don* I care 
who he is. 

That may seem a bold statement. I believe it to be absolutely true. 

We all grow weary. Effort tires us. We lack 100% concentration. 

I doubt very much if many of us rise to the point of even 60% men. 
If we ever achieve that moderate peak of effort. 

Always we plan to do things that we never get to. Always it is 
"tomorrow" that we are going to begin, or to act, or to work, or to do. 

Our ease, our pleasure, our disinclination to exertion hold us back. 
Rarely do we work under full steam. 

If you had followed out, in action, the plans made three months 
ago you would have bigger sales to your credit today. I am not saying 
you have failed — for you have not. But I do say that you haven't 
lived up to your full opportunities. 

You fell down on retail sales because you didn't properly organize 
your various departments. 

Your own time is far too valuable to be frittered away on some 
of the things I saw you doing when I visited you last. I held the 
watch on you one morning and you spent over half-an-hour on a man 
who wanted a small repair part. He would have been perfectly 
well satisfied to have been waited on by some clerk whose time 
was not quite so important. 

You haven't a good method of recording and following up pros- 
pects. Your salesmen own your prospect list. When a salesman leaves 
he takes a part of your capital with him. This isn't right. 

Your service isn't what you know it should be. ft isn't what I 
call Hudson standard. Yet you know better. 

In these and other ways your retail is below your opportunities. 
You know what you should do, but you fritter away time, you put off 
making proper organization, you neglect reforms and new plans that 
you are perfectly convinced should be installed. 

Your wholesale is good but not as good as it could be and should be. 

I glanced over the map of your territory. I asked your wholesale 
man about some points. He admitted you were weak in many places. 
1 asked him why and he could only sav that you * 'hadn't got around 
to it yet." 

He admitted that in districts where you had made little or no 
effort to get dealers other cars were selling reasonably well. Yet 
apparently there had been but little concentrated effort made to get 
Hudsons in. This looked to me like failure to live up to your full 
opportunities. 



I must compliment you on the way in which you have analyzed 
your territory. I have rarely seen anything approaching your file of 
maps and records. You are on the right track here. You'd be amazed 
how few distributors there are who know their district as you know it- 
Many make no attempt at systematizing this varied information. 

Some people consider this as a waste of time. They cannot realize 
the need of knowledge of conditions. Y'et it seems to me that to 
know is always a preliminary of to do. I cannot understand how any 
man can expect to hit the bull's-eye unless he knows exactly what and 
where the target is. 

I shot a number of questions at your wholesale manager about the 
dealers you have and he answered them all on the spot. He knew 
whether the dealer was the best, second or third in the town. 

He knew the dealer's banker. He had called on him and talked 
over conditions. This helps the dealer to a better relationship with 
the banker. In this you have done well. 

You have done pretty well on standard touring car sales these 
past few months, but you have fallen down on closed car business. 
Now you have big opportunities to sell closed cars. You say they 
won't sell in your town. But how do you know? You haven't made 
an honest effort to sell them. You speak merely from snap judgment. 
You are guessing. 

Sell a Limousine to some prominent family and you'll sell more. 
Get the leading physician driving a Cabriolet and you'll have dozens 
of other buyers after that car. 

You're going to have a big opportunity in the new Touring Sedan. 
I saw one in Detroit this summer. It was one of the test cars. It 
surely is a most attractive car. You can sell lots of them. I hope 
you'll make up your mind to this opportunity and let me see you 
make the most of it. 

You are a bit behind on your advertising. You should have more 
in local newspapers. The Hudson Company is one of the biggest 
automobile advertisers in the world. It has made the car nationally 
known. It has done its part. You must do yours. Your part of the 
work is the local advertising. 

You aren't making the most of your opportunities for newspaper 
publicity. Where's that speed kodak you used to work with? Why 
can't you get that into action again? Newspaper men are keen for 
snappy pictures. You can get lots of them into the paper if you try. 
Some motor-car dealers are gluttons for this kind of thing. They are 
like Roosevelt — you simply can't keep them out of the paper. 

Maybe you'll find some inspiration here, somewhere. Dad. 



HUDSON POPULAR 

IN COUNTRY CLUBS 

MEMBERS of the Century Boat Club of 
St. Louis prefer Hudson cars. It is the 
custom of the club to hold an annual 
automobile run. On this occasion silver 
trophies are offered for pre-eminence in skill, 
superior excellence of the cars entered and 
decorations. 

In the recent annual run 44 machines were 
entered. Every car carried its full quota of 
passengers. Of the 44 cars entered nine were 
Hudsons. The nearest well known car had 
but four entries. Most of the others showed 
three and two and a large number had only 
one representative. 

From reports received at the factory we 
believe this club record is maintained prac- 
tically throughout the country. 



UCCESSFUL DEALERS 

I KEEP STEP WITH THE 

FACTORY. DO YOU ? 



SELLING THE GOVERNORS 

A KING MAX MOORE, Hudson distri- 
# butor at Macon, Ga., has just added 
Governor Nathaniel E. Harris of 
Georgia to the list of State executives who 
own Hudson cars. 



Governor Harris was inaugurated only on 
June 26. He is the sixth state executive to 
purchase a Hudson. Unfortunately three of 
the governors who are Hudson owners have 
now retired from office. 

In order, therefore, to keep up our record 
as the favorite car of United States governors 
it will be necessary for dealers and salesmen 
in other states to become very energetic along 
the lines of the effort shown by Mr. Moore. 

It is of interest to note that two of these 
governors own 40s while four own the larger 
car, the 54. 



FARMERS HAVE MORE MONEY 

EXPERTS say this year's wheat crop will 
bring farmers 25 cents per bushel more 
on the average than last year. On the 
basis of the expected 690,000,000 bushel crop 
this increase will mean that the farmers will 
have nearly $200,000,000 more money to 
spend this year than they had last. A goodlv 
portion of this $200,000,000 will be used in 
buying motor-cars. Here is a hint for Hudson 
dealers and salesmen. 



MR. O. HARRIS AND FRIENDS LOOKING THE CAR OVER. 



MR. ROBIE OF CRAWFORD, NEBRASKA, STANDING BESIDE CAR 



Nebraska Ranch King Selects Hudson After Strenuous Tests 



O Harris of Scott sbluff, Nebr., is a western 
# ranch owner of the typical sort. He has 
3,(XX) acres of land, about 80() cattle, a 
ranch barn that cost over $5,000, plenty of 
money out on interest, and has lived for .'35 
years on this ranch. 

The house shown in the photograph on the 
upper left hand was built 15 years ago. The 
bricks for this house were hauled 55 miles over 
the hills. 

Mr. Harris said when he built a house he 
Wanted it large enough and strong enough to 
last forever. Anything he builds or buys he 
insists shall be lasting. He is carrying the 
same watch he bought over thirty years ago. 

He selected the Hudson after a strenuous 



test and the most exhaustive examination of 
it and a number of other cars. 

He says if the Hudson is a failure it is the 
first "poor buy" he has ever made. 

One of Mr. Harris' demands was that the 
car should pull and be a hill-climber. The 
car shown in the photograph on the lower 
right hand was taken out to demonstrate the 
Hudson's ability to Mr. Harris. The incline 
is not in the least exaggerated, as will be noted 
from the horizon line in the distance, which 
is perfectly level except for the slight contour 
of the hill. 

The car is standing one and one-half miles 
from the bottom of the hill. The only reason 
it stopped going up the hill was because there 
was no more hill to go up, otherwise it might 



still have been on its way toward the Neb- 
raska sky. 

Mr. Hobie of Crawford, the gentleman 
shown in the upper right hand picture, has 
driven a 2-cylinder car of a well known make 
for eight years. This is indicative of his can* 
of a car and of his demands upon it. 

Desiring to get something more modern and 
up-to-date, he looked over everything in the 
market and finally selected the Hudson. The 
uses to which he puts a car are practically the 
same as those called for by Mr. Harris. 

Both Harris and Robie say a car that will 
deliver the goods under the strenuous de- 
mands of western Nebraska, is good enough 
for anybody, anywhere, anytime. 



READY TO "RIDE FENCE" ON HARRIS RANCH 



THIS CAR IS ONE AND ONE-HALF MILES FROM THE BOTTOM OF THE 
HILL. THE INCLINE IS NOT EXAGGERATED 



-THE BEST OF ALL HUDSONS" 

NUMEROUS buyers of the latest model 
Hudson say that it is the best car the 
Hudson ever built. Letters to this 
effect also are being received daily at the 
factory. Here is one that just came in from 
a man in a very hilly part of New England : 

"I am irresistibly compelled to give expres- 
sion to my feelings regarding the new 'Yacht- 
Line' Hudson. 

It is a delight and blessing from every point 
of view. 

It seems to have at least 25% more power 
than my last car, though I cannot see where 
it comes from. 

You know we are in a hilly country and yet 
we have struck no hill that the car can't climb, 
and it hangs on like a steam engine. 

To tell the truth when 1 saw your announce- 
ment I was looking for something, if not a 
little lower in quality than your last year's 
car, certainly not anything better. 1 did not 
see how you could make even as good a car at 
the $200 lower price, but this one is better in 
every way that I know of. 

Although this is a new car, we have found 



no rattles, squeaks, groans or knocks, and of 
course it never fails to start as it should. 

Both mechanically and bodily, I don't think 
this Hudson has been equalled by any of your 
previous products. I just wanted to tell you 
this so that you might see that I appreciated 
a good car." 

RESIDENT DEALERS 
SHOULD BE OWNERS 

A SUCCESSFUL Hudson distributor was 
at one time manager of a large bicycle 
selling company. He testifies that the 
best ad the company ever ran was one 
asking for "Rider Agents." 

This idea can be applied in the case of 
resident dealers. The resident dealer himself 
will find it most valuable, and it also will be 
found very helpful for dealers and distributors 
in securing sales. 

The resident dealer should be a ' 'Rider 
Agent." In other words, he should own and 
drive a Hudson. 

His profits are made by personal effort 
among a limited number of people. The 
mere fact that he is the driver of a car, that 



when he is talking with prospects he probably 
is seated in the car, and that the prospect is 
able to secure numerous and effective demon- 
strations, makes the "Rider Agent" all the 
more valuable. 

Of course, not every resident dealer will 
own a car on his first appointment . But many 
of them during the last few months have 
earned the price of their car in commissions. 
These men are the first to endorse the idea. 
A resident dealer who is a "Rider Agent" has 
a big advantage in making sales. 



HUDSON ROAD SIGNS 

NEARLY 7,000 Hudson road signs adorn 
the principal highways around the 
United States, but this is not anything 
like as many as there should be. 

Every road leading out of a s|x>t where 
there is a Hudson dealer should be liberally 
sprinkled with these guiding triangles. 

This is the season of the year when they 
can be used to good ml vantage. We would 
like to hear from dealers icith more orders for 
Hudson road signs. 




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VOLUME V. 



DETROIT. MICHIGAN. AUGUST 14. 1915. 



NUM2ER 7 



iney are uengin,eu wnen saies are numerous, cnecKs 
come to them in a stream, and the books show large net 
profits. 

But they grumble and grouch when they are called upon 
to spend money to get prospects, to produce sales, or to 
give care and service to owners of cars already sold. 

Their idea of business being "good" is when everything 
comes their way without it being necessary for them to 
exert themselves or to spend money to establish this result. 

Business is "bad" when their books show expenses, when 
they must figure closely, when thought and brains and 
energy are demanded to make a margin of profit on capital 
invested. 

The peanut always is a peanut. It begins small and it 
remains small. It has within it no capacity for being any- 
thing better. It never develops breadth, or height, or 
strength. 

There are many men who are peanuts. 

The Man With the Acorn Mind 

The man with the acorn habit of mind may begin in a 
condition quite as small as his neighbor who clings to the 
peanut vine. 

But he is not petty or small-minded. He realizes that 
harvests come from sowing seed. And that on his intelli- 
gence and activity depends the final result of his efforts. 

He takes pains to accurately inform himself of the possi- 
bilities and probabilities of his market. He does not under- 
estimate, nor does he seek to inflate actual prospects. 

He calls service an investment, not an expense, wisely 
realizing that satisfied owners are an insurance of future 
sales. 

He establishes a sure and certain financial backing 
sufficient to insure prompt settlement of legitimate demands. 
He is careful to provide for the unexpected and unforeseen. 
He figures always with a safe margin or leeway yet he knows 
that no sales mean no profits and that he can't sell goods 
unless he has them. 

Also he appreciates that large profits must of necessity 
demand some courageous adventuring into more or less 



unknown waters. And here he safeguards himself by follow- 
ing the chart, and using the compass, of more experienced 
navigators. 

He works on the principle that where one dealer has 
sailed with safety and success he — too — may venture with- 
out fear. 

Acorns Develop Into Oaks 

The small dealer may be a peanut man or an acorn man. 
The peanut is always and ever a peanut. It has — like the 
mule — neither pride of ancestry nor hope for posterity. 

But the acorn — though equally small — has within it the 
promise of the mighty oak. Under proper care and con- 
ditions it may develop into a towering pyramid of strength 
and success. 

The motor-car dealer who is small need not necessarily 
remain small. He can elect whether he is to remain a 
peanut, or grow into an oak. He has it within himself to 
be what his aims and his industry merit. 

Possibilities for Growth 

The resident dealer who sells but five cars this year may 
enjoy a full dealer's contract, and a wider field, next year. 
The dealer whose territory is one county and 25 cars may 
next season have five counties and show the profits of 50 
or 100 cars on his books. The distributor who wisely handles 
a 300 or 400 car contract this year is himself the one to 
decide whether he will double that for 1916. 

"I wonder why it is," said the distributor who talked in 
this way, "that it seems difficult for some dealers to under- 
stand that the factory is always eager and anxious to see 
them grow bigger and stronger. After all it rests with the 
man himself. If he successfully cultivates his small 
opportunities he never finds any difficulty in getting bigger 
ones. 

"But he must show growth and progression instead of 
stagnation or he can expect nothing but that he always will 
remain in the peanut class." 

(/ give you this distributor's ideas almost word for word as 
he told them to me. Where do YOU belong, friend reader ? Are 
you a peanut ? Or can you grow ? — THE EDITOR. ) 



¥ 



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CHILEAN AMBASSADOR 



SELECTS HUDSON 

THE Hon. Henry B. Fletcher, United 
States ambassador to Chile, has just pur- 
chased a Hudson Cabriolet. This will be 
the first car of this type in the republic of 
Chile. This accentuates the reciprocity exist- 
ing between the North and South American 
continents. 

In Washington several ambassadors from 
South America own and drive Hudson cars 
of various types, the Cabriolet being a prime 
favorite. 

The fact that the United States Ambassador 
to Chile also favors the Hudson will be an 
additional object lesson to this wide-awake 
South American republic that the popular car 
in America, both North and South, is the 
Hudson. 




SIXTEEN HUDSON "PEAK CARS" 



PRESTON A. BERRY, sales manager of 
the Pacific Car Co., Tacoma, Wash., is 
again on the job. 
This photo was taken at the meeting of the 
Washington State Medical Association. 



The names of the owners are Dr. Wheeler, 
Dr. Gammon, Dr. Nace, Dr. Cone, Dr. Fore- 
man, Dr. Keller, Dr. Thyng, Dr. Rich, Dr. 
Mowers, Dr. Reed, C. C. Mellinger, Dr. 
Argue and A. G. Pr it chard. 



CRAWFORD SHOWS SOME SPEED 

AT. CRAWFORD of the Central Garage, 
# Scottsbluff, Nebr., who distributes 
Hudsons in that prosperous and fertile 
western district writes us of two instances 
where the Hudson showed exceptional speed. 
Because of the illness of the wife of a 
Hudson owner a special train was chartered 
to bring a doctor from Omaha, Nebr., to 



The scene is in Paradise Valley, in the Rainier 
National Park, with Mt. Tacoma, height 
14,529 feet, in the background. This is one of 
the grandest spots on the American continent. 

The photograph shows the popularity of 
the Hudson car with the physicians and sur- 
geons of the state. 

There were forty-two cars in the party. 
Sixteen were Hudsons. 



There are thirteen cars shown in the photo. 
The other three were unable to get into the 
picture on account of lack of room. 

There are more Hudson cars driven by 
Tacoma physicians than any other make. 

The other cars were divided as follows: 
Reo, five; Overland, four; Studebaker, four; 
Ford, 8; Maxwell, 2; Packard, 2; Buick, 1. 



The McClelland -Gentry Motor Car Company of 
Oklahoma City, Okla., has splendid facilities in its new 
sales and service building. This is 50 feet wide by 150 
feet long, divided into two sections, the front being the 
salesroom and offices, the rear the service department 
and shop. 

The feature of the establishment is the splendid 
equipment for the comfort of employees. In the show 
room and offices are large electric fans and ten large 
chandeliers with a total of two hundred incandescent 
lights. Located in one end of the stock room is a huge 



ventilating fan which keeps the air always clear and 
sweet. 

Selling rugs for ten years yielded a good profit to 
John L. Toner, but as soon as he viewed the Hudson 
Yacht-line model he decided to quit the rug business. 

Now he sells Hudsons for the Hudson-Phillips Motor 
Car Company, St. Louis, Mo. He has followed the auto 
industry since its beginning, but was never tempted to 
change his methods for earning a livelihood until he saw 
the Hudson. 



F. A. PANZARDI HAS PORTO-RICOED THE HUDSON 



A. T. Crawford, who hustles Hudsons at 
Scottsbluff, Nebraska 

Alliance, Nebr. To continue the trip from 
Alliance to Scottsbluff would have cost 
$167.00 and would have taken one hour and 
forty-five minutes. Mr. Crawford volun- 
teered to take the owner's car and make the 
54 miles in better time than the special train. 
It may need to be explained that in that 
western country there are a large number of 
gates in the wire fences that cross the roads, 
and it is necessary to stop the car at each one 
of these gates in order to open them and to 
close them after the car has passed through. 
Mr. Crawford took a boy with him to open 
and close gates, of which there were 17 on 
the route. 

The trip was made in one hour and fifty- 
five minutes, which is remarkable time con- 
sidering the circumstances and the country. 

A day later it was again necessary to make 
a special trip with the same physician to take 
him back to meet the Overland Limited train 
at Sidney, Nebr. This was a distance of 89 
miles over extremely hilly country. Crawford 
made the trip in three hours and fifteen 
minutes and had twelve minutes to spare. 

The Hudson is not supposed to be a racing 
car, but it is of value to Hudson dealers and to 
Hudson owners to know that the speed is 
there when it is wanted. 



FA. PANZARDI is the Hudson distributor 
# for the island of Porto Rico, U.S.A. His 
main store is located in San Juan, with 
branches in Mayaguez and Ponce. 

He started in the bicycle business, and by 
hard work and honest business methods has 



succeeded in reaching the position of leading 
automobile man on the island. 

Mr. Panzardi has represented the Hudson 
in Porto Rico for about five years. He has 
made the Hudson car the best known quality 
car on the island. 



He was the first of the Hudson foreign 
dealers to receive one of the 1916 series of 
cars. So delighted was he with the new car, 
and so confident of its being a succpss in 
Porto Rico, that he immediately increased 
his orders for the season. 



The factory had the pleasure of entertain- 
ing Mr. Panzardi in Detroit in June last. 

Porto Rico is buying all her motor cars 
from the United States and also is learning 
the American language very fast. 

The white + indicates Mr. Panzardi. 



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4r<rai A S^cceSCrtxL 

—IdTotoir-Car 1^9tt^6xxtor 

-to Hi? Son. >. /•••' ; # 




.• 



Editor's Note — This scries of letters is based on the advice and 
suggestions of a successful automobile dealer. His son has selected a 
territory, secured financial backing, and seeks advice from his father 
on hozc to make the project a success. The collection of the dealer's 
hints into this form may be of benefit to ambitious persons who are 
looking for "more world's to conquer." 

( This series began in the April 24th issue of the Triangle J 



••. 



August 14th, 1915. 
My Dear Son: 

When you were a little chap about ten years old you were very 
much interested in astronomy. 

You did not call it astronomy, you called it "the stars," but it 
meant the same thing. 

I remember one day you asked me what space was. I could not 
answer you then in a way that you could understand but I can today. 

Space — from a Hudson dealer's standpoint — is a vacuum where 
there are no Hudson cars. 

One clear winter's night you noticed the great nebula in the 
constellation Orion and asked me what it was. I tried to explain it to 
you by saying that it was the nucleus or kernel of a number of stars. 

This was a pretty rough explanation, but one that I thought might 
be suited to the intelligence of a child. 

It occurs to me that something of this kind applies very well to 
motor-car sales. 

I heard Louis Geyler of Chicago explain it very thoroughly one 
day. 

He said that he had made a map of retail sales in Chicago and it 
was most interesting to observe that they were located in groups. 
That is there would be a bunch of six or eight Hudson owners in one 
section, then at a little distance there would be another group of three 
or four or eight or ten, as the case might be. 

He said he could almost state the age of the ownership of the 
original car from the number of sales in that particular group. 

He spots his territory with colored tacks indicating sales; and on 
looking at his map these certainly do arrange themselves in little 
groups that to me recalls vividly my explanation of the nebula in 
Orion. 

Louis offers to bet that where only a single tack appears, inside of 
a year there will be two or three grouped around it. 

I think this furnishes a very valuable idea for a motor-car distribu- 
tor or dealer — that is that multiplication of sales comes from the 
individual cars located in virgin territory. 

I think it might be a good idea to work this thing out thoroughly. 

Take a map of your retail sales district for instance, and spot 
on it with tacks all the sales that you have made. Where you find a 
community where no tack appears, find out why it is there is no tack 
there. In other words, why no Hudsons are owned in that particular 
section of the territory. 

It may be that it is a part of the city where individual wealth is not 



• •" 



sufficiently large to admit of the purchase of a car of the quality of 
the Hudson, or it may be that the territory has not been worked. 

Of course where the buying power is not eaual to absorbing a car 
of Hudson quality and price, it might be difficult — perhaps impossible 
— to get a car into that particular spot. 

But undoubtedly you will find many places where this is not the 
case, where the buying power is ample, where the individual wealth 
is sufficiently large, and yet where there are no Hudsons. 

I would concentrate on spots like that until I had made at least 
one sale there. You might send a crew of junior and senior salesmen 
into such a place to fine comb it thoroughly until you made one good 
sale to some prominent man. Then you might let that particular 
spot rest for a while and go after some other section. 

You can only do this by spotting it out on a map by colored tacks 
so as to have vividly before you in a form that appeals to the eye, the 
evidence of sales made and sales' not made. 

This same idea might be illustrated by comparing it with the 
growth of a cell or organism. 

The simplest form of life is a one-cell creature which propagates 
itself by this cell dividing into two. Each of these two cells then 
again divides, and so on indefinitely. 

Suppose you make one Hudson sale. This owner is a booster — 
necessarily so because he owns a Hudson. Every Hudson owner is a 
booster. Sooner or later he is going to sell one other Hudson, thus 
you have two cells where you had but one. 

Each of these two is going to influence his friends — double them 
again makes four. 

Doubling them in this way for a short time quickly and remarkably 
increases your retail sales. 

Of course, unfortunately things do not work out always in so 
mathematical a way, but this illustrates very clearly the principle 
that your best advertisements and your best salesmen are satisfied 
owners. Where you plant a satisfied owner in a fertile community 
it is inevitable that in short time his enthusiastic boosting of his car 
will induce other Hudson sales. 

Mr. Geyler's experience in Chicago is borne out by that of every 
other prominent motor-car distributor with whom I have talked. 

Keep well in mind, therefore, that every sale made is a nucleus 
of other sales. And that to put a sale into a territory where there have 
been no sales is really more important than to put a sale into already 
crowded districts. 

Dad. 



NICKEL PLATED TRIANGLE 
RADIATOR CAP 

THE famous Hudson triangle on the radi- 
ator is known the world over. The radi- 
ator cap emblem in the form of a nickel 
plated triangle is rapidly becoming equally 
•well known. Nearly 10,000 of these are now 
to be seen on the roads of the United States 
and Canada. 

Very many of them adorn foreign cars also. 

Nearly every Hudson dealer keeps these 
triangles in stock and attaches one to every 
new Hudson car sold. Only in very rare 
instances does an owner have any objections 
to it. The majority of them are delighted to 
have the radiator cap emblem. 

These triangle ornaments are excellently 
well made from yellow brass, which is nickel 
plated, buffed and polished. 

The photograph gives a very good idea of 
their appearance, although they are so well 
known to practically every dealer that it is 
almost unnecessary to show a photograph of 
them. The triangles measure 2*% on each 



side with a total of 2%" above the radiator 
cap. They are equipped with the proper size 
screw bolt and lock washer and are easily 
attached to the radiator cap by simply drill- 



ing a hole in the cap and fastening the screw 
from the under side. 

We have these in stock for distribution to 
Hudson dealers at actual cost, 20 cents each, 
ready for attachment. They can be had in 
a stout mailing box at 25 cents each, where 
dealers may wish to mail them out as sou- 
venirs, or to send them to owners by mail. 



CLOSTER, N. J., IS NOT 
BACKWARD 

THE Closter Garage, R. W. Costner and 
W. R. Brown, proprietors, which distri- 
butes Hudsons in that prosperous part 
of New Jersey, is right up-to-date with pub- 
licity and advertising. 

Recently the owners got out some very 
attractive announcements on high-grade, 
deckle edge stock, with envelopes to match, 
informing their patrons of the purchase of 
new grounds, building and equipment. 

Hudson owners were advised also that the 
new establishment was to be a permanent 
Hudson headquarters in the broadest meaning 
of the name. 

The Closter Garage is never closed; it gives 
day and night service. Conspicuous evidence 
of efficiency lies in the number of satisfied 
patrons and Hudson owners in this com- 
munity. 



— 3 — 



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HUDSON ADVERTISING IN INDIA 



AMONG the good Hudson advertisers in a 
little-known territory is the Bombay 
Cycle and Motor Agency of Bombay, 
India. 



people are very expert in adapting material 
for their ad. 

This piece it will be recognized, was picked 
out of a catalog and put together in such 



Ol. LUUii ^ALCO UN JULI 

THE delivery of the forty-three new Hud- 
son cars, thirty-four of them 1916 Hud- 
son phaetons, during July, is reported 
bv the Hudson- Phillips Motor Car Company. 
The deliveries so reported include no whole- 
sale business, but only the retail sales made 
through the St. Louis office. Manager John 
H. Phillips of the Hudson-Phillips Company 
reports that many orders for 1916 Hudson 
cars are still unfilled on the books and that 
the sales during July approximated 100 in 
number. 

In addition, twenty-seven used cars, most 
of them taken in exchange on new Hudsons, 
were sold during the period covered. 



Herewith is reproduced a half-page news- 

faper advertisement taken from the Times of 
ndia : dated Monday, June 21, 1915. 

This is excellent advertising for the territory 
and considering the differences between ad- 
vertising in India and advertising in the 
United States. 

The Bombay Cycle and Motor Agency 



shape that it makes a first-class advertise- 
ment. 

It may be of interest to Hudson distributors 
and dealers in the United States to know that 
on the other side of the world Hudsons are 
pushed and distributed just as energetically 
and successfully as they are here, nearer 
home. 




THIS WILL INTRODUCE 



Stgrntlmrt *j Omm r t 



ANY COURTESY THAT MAY BE 
EXTENDED WILL BE SINCERELY 
APPRECIATED 

E. V STRATTON COMPANY 

ALBANY, N. Y. 



L 



gTRATTON of Albany, said: 
*\M* too ! " when he saw the 
Geyler tourist introduction card 
in the Triangle. So here we show 
the Stratton method. All this helps. 



It aeema only proper that J. L. Nelson, Jr., of the 
Hudson Cotton Manufacturing Company of Hudson, 
N. C, should be the delighted owner of a Hudson car. 
He writes that he and the family are .more than delighted 
with the car and the more it is used the better it pleases. 
This of course is an old story, but the name of the town 
and the company combined with the car is somewhat 
of a novelty. 



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VOLUME V. 



DETROIT. MICHIGAN. AUGUST 21. 1915. 



NUMSER 8 



HERE IS A PICTURE OF THE WONDER CAR 
-THE CAR THAT SELLS ITSELF 



THE Hudson sells itself perhaps more nearly than any 
other quality car. 

Its name and fame are known the world around. 

Advertising in immense volume is done by the Hudson 
Motor Car Company. This advertising is local as well as 
national. For every publication in which the advertising 
appears is read in the best homes in every community. No 
small local newspaper is as good a local medium as are the 
widely circulated papers in which Hudson factory advertis- 
ing is placed. 

It is perhaps safe to say that every Hudson prospect 
who enters a dealer's sales-room is 90% sold on the Hudson 
before he passes the front door. 

LAST TEN PER CENT NEEDS WORK 

RUT — the last 10% of push is needed before the customer 
signs the order. Until that last 10% is added — by the 

dealer or his salesman — the 90% that exists is wasted. 
Hence it may be said — in this respect — that even the 

Hudson cannot "sell itself" absolutely and completely. 
Fortunately the preliminary work usually is so well done 

that the last push that puts the prospect over the dotted line 

is comparatively easy. Not so easy that it can be slighted. 

But easier far than if the first effort were wanting. 

PUSHING CLOSED CARS 
WflDE interest exists at the present time among all 

Hudson distributors and dealers relative to the closed 
car models now being shipped. 

From these cars naturally must come a considerable pro- 
portion of the orders and the business for the next three 
months. As the unsettled fall weather approaches men begin 
to think of the comforts and conveniences of the enclosed 
car. 

It perhaps is true that except in certain favored localities 
closed cars are less self-selling than are the open models. 
The closed car in the average town is apt to be an acquired 
taste — like pickled green olives or caviare. 

The closed car needs to be pushed. It cannot be let 
alone to make its own way. The degree of success that 
attends a dealer in his closed car sales depends almost 
entirely upon his own efforts. 

HUDSON WILL FEATURE CLOSED CARS 
TT is designed to make a strong feature of the Hudson 
closed car models. It is our desire and ambition to 



specialize on closed cars. The Hudson is to be made a 
recognized leader in this class. 

Hudson closed car models this year provide the finest 
selection ever offered. The line is complete. Any closed 
car buyer can be suited. They comprise undoubtedly the 
best values ever offered by the Hudson Company. 

The Touring Sedan gives every evidence of duplicating, 
or even exceeding, the popularity of the Hudson Cabriolet. 

The Hudson Company made the Cabriolet type. It put 
it on the map as a standard model. 

The same thing is to be done with the Touring Sedan. 
There are many reasons why this type is to be an exceptional 
winner. It is to be strongly featured, and made very 
prominent in future production and selling effort. 

CLOSED CAR BUYERS IN EVERY TERRITORY 

THERE are closed car buyers everywhere. They are 
more numerous in some places than in others. But 
energy and ingenuity will make it possible to sell closed car 
models where some dealers are inclined to think it almost 
impossible of accomplishment. 

The great pivot points of closed car selling are to have 
the car to show and demonstrate, and to get the first one or 
two sales. 

Once a dealer succeeds in putting a typical closed car 
into the hands of some prominent and influential user it then 
becomes a much easier job to extend the circle of users. 

Care should be taken that the first buyers are the right 
ones. Much better to delay a sale rather than to get the 
closed car idea started wrong. 

Touring Sedans can be sold in considerable numbers to 
every community that uses motor cars. It is simply a 
"glorified" phaeton. A car that has everything that is 
good in an open touring car. And that possesses in addition 
the great attraction of comfort in cold and stormy weather. 

Cabriolets should be sold much more widely even than 
at present. There are thousands of prospects for the 
"Cab" who yet do not know the real fascination of the car. 
It is the dealer's duty to show them. 

Limousines are susceptible of being sold in thousands of 
towns where none at present are in use. If half the Hudson 
dealers in the Big Family put in 50% of real effort on this 
car we should have to treble our output of Limousines. Lack 
of effort is all that holds down the production. 

( Continued on page j) 



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DEALER'S PUBLICITY DEPARTMENT 
IDEA CONSTANTLY GROWING 

A NUMBER of Hudson distributors and some of the larger dealers 
have advertising or publicity departments. 

The idea is an excellent one, and one also that should be much 
further used than it is. 

Nothing elaborate is required in order to establish an advertising 
and publicity department. 

Advertising is merely salesmanship on paper. Any man who is a 
salesman by word-of-mouth, may also be a salesman on paper if he 
only realizes that simple fact. 

It is not at all necessary to use big words and involved sentences in 
writing a publicity story. 

The man who can divest himself of complexity, and write the 
story just as he would tell it, is usually the best newspaper writer. 

A few simple rules and some experience, of course, are required 
where items are written for the big city dailies, but in the average- 
sized town the editor is only too glad to get little items, written up in 
a chatty style by some member of an automobile dealer's corps. 

In line with this every dealer should make it a part of the duty 
of some one in his organization to keep a record of this advertising 
and publicity that is secured, also to send samples of it to the factory. 
The factory is interested because it wants to know what advertising 
is being done throughout the country and it also gives an indication 
of the dealer's energy and alertness in distributing Hudson cars. 

All this is very much to the dealer's advantage. 

Herewith we reproduce clipping just received from the publicity 
bureau of the Munroe Motor Company, Hudson distributors in 
Pasadena, Cal. As will be noted, this is very simply done, without 
any expense except a small amount of time of the stenographer in 
making up the heading. 



NEW EDITION SALESMAN'S POCKET MANUAL 

THE well-known Digest is this year being published in a different 
form. 

It was found that the bulkiness and weight of the Digest was an 
objection to it, and that on this account many salesmen did not carry 
it with them, and hence could not at the critical time take advantage 
of the information contained therein. 

For this reason it has been decided to publish the information sub- 
stantially as given in the Digest, in a light, compact pocket form that 
easily can be carried by salesmen. 

The name has been changed to the Salesman's Pocket Manual. 

Copies of the latest edition are now being sent out. 

It will be noted that each of these copies is individually numbered 
and that it is merely loaned to the salesman to whom it is delivered. 
It is not necessary to return these manuals at the end of the year as 
was the case with the Digest, but it is intended that the salesmen 
should consider the manual as the property of the Hudson Motor Car 
Company and should not allow it to be used in an improper manner. 
The dealer should as far as possible, require all these manuals to be 
returned to him in case a salesman should leave his employ. 

The matter in the manual has been entirely rewritten. A great 
deal of new material is incorporated in it. It is believed that the 
suggestions will be found very valuable, particularly for new salesmen. 

The most successful salesmen in the Hudson Big Family follow 
the plans suggested in the pocket manual. 

Technical information is given so that it may be used in replying 
to questions when necessary, although it will be noted that the Hudson 
system of salesmanship does not contemplate very much use of this 
technical information. 

Full measurements of the cars are given, a list of weights as far as 
we now have them, and a lot of miscellaneous information that will 
be of value for salesmen to have on hand at all times. 

It is for this reason that the book is made light and easily carried. 

The stubs in the center of the book are designed for the attach- 
ment of any extra material that may be sent out in the form of loose 
leaves. These single leaves will have a gummed edge so that they can 
be readily attached where desired. 

We would like very much indeed to hear suggestions as to the 
improvement of this book from dealers and salesmen. 




When a dealer says: "You can't sell closed cars in this town/ 
it isn't the fault of the toWn. Whose fault is it? One guess! 



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My Dear Son: August 21st, 1915 

Don't be a bear. Lots of motor-car dealers are. 

They think that the only time motor-cars can be sold is during the 
finest of summer weather. They are relics of the olden times when 
every man put his automobile away for the winter when the first snow 
began to fall. 

Curious how persistent are these delusions that come to men. 

Nowadays more and more motor-car owners use their cars the 
year 'round. Particularly is this true of owners of closed cars. In fact 
the closed car perhaps is responsible to some extent for the wide-spread 
winter use of cars. 

A closed car is so comfortable, so luxurious, so delightful, that 
once a man has owned one for a winter he never after cares to be 
without one. 

People's ideas about cars are changing. Today many users prefer 
a closea, or semi-enclosed car, for regular touring. Very many others 
never lower the tops of their cars. I know owners who have driven 
their touring cars 10,000 miles and the top has never once been folded. 

Why, then, should selling stop when cold weather arrives? Why 
should dealers hibernate all winter? Why is it the habit of so many 
to just naturally close up shop after the summer wanes? 

Mainly because they haven't learned to sell closed cars. They are 
merely order-takers for easy-selling summer cars. Just as soon as 
the business demands some thought and energy they crawl into a 
hole or a hollow log, and — like a fat lazy bear — go to sleep for the 
winter. 

Now, I know very well that all motor-car dealers don't do this. 
I know scores that hustle harder than ever during the winter. And 
I know, also, that every one of these men is a closed car specialist. 

From every view-point there is profit for the dealer who specializes 
in closed cars. 

Prices are higher, hence profits per car are larger. Prospects for 
closed cars are found among the best classes of buyers. A closed car 
sale is a far more productive advertisement than is a phaeton sale. 
You please more women with one closed car sale than you do with a 
dozen open car deals. 

To sell enclosed cars demands careful and particular work. 
"Rough-neck" salesmen don't go. Crude methods are useless. 
"Coarse work" means few results. 

I would suggest something about as follows— I am sure you will 
find it resultful. This works best of course —in the small town. 

When you get your demonstrator cars hold an "opening." Make 
it an afternnon and evening affair. It may well run over two or 
three days. In small towns one afternoon and the evening are enough. 
Decorate your rooms in drawing-room or reception style. Remove the 
atmosphere of "trade." Give it as much as possible the air of a con- 
ventional social function. 

Get some leading ladies to lend their patronage to the occasion. 



This will need some tact and diplomacy. But it can be done. Deco- 
rate with flowers, rugs and refined furnishings, but DON'T put the 
"commercial" style of decoration into it. 

Send out engraved invitations with names of "patronesses." 
Engage a good orchestra. Get a singer, a dancer, or other entertainer. 
But no "rough stuff." In the evening clear the floor and let the visitors 
dance. Get up souvenirs — Hudson souvenirs. 

Have your refreshments Hudsonesque. Let the tea table and the 
punch-bowl have about them some "Hudson" atmosphere. 

Get the affair into the papers. Take photographs. Endeavor to 
so interest the newspaper men that you will get all the publicity 
possible. 

Many other methods will occur to you. 

The point is to work your closed car business even harder than 
you do your summer business. In this way you will find the season 
usually rated as "dead" to be really wonderfully rich in selling 
possibilities. 

I have seen some remarkable evidences of the selling power of 
one good owner of a closed car. In places where there never had been 
seen such a thing as a Limousine, and where the dealer simply hooted 
at the idea of such a sale being possible. 

By dint of pleading, pounding, scolding and threatening, a dealer 
in a town of 50,000 was urged to the point of stocking one Limousine. 
Having it on hand he naturally was keen to sell it. And he hustled 
until he placed it with a prominent man the members of whose 
family were social leaders. In less than three months he was astonished 
to find that he sold four other Limousines and three closed cars of 
other types. Yet he was dead sure (?) "no man living could sell a 
closed car in that town." 

Your dealers will hand you this excuse right along. Don't let 
them get away with it. Positively insist that if they go after sales 
right they can get them. 

Make them buy a demonstrator. They never will sell cars if 
they haven't one to show, and haven't the stimulus of a car on hand 
to be gotten rid of. 

The very men who kick the hardest when you insist on them taking 
a closed-car demonstrator will be the first to thank you for it when 
they realize that by so doing you have been their best friend. 

If you can offer any reasonable offset to what I have said I'd like 
to know what it is. And if you agree with me that it isn't necessary 
to do the bear-hibernation act simply because you must sell closed 
cars I will be interested to see how many you sell by Christmas. 

But, remember, son, you've got to play the game the way I have 
told you or you'll FAIL. I don't want you trying to improve on my 
methods for you can't do it. There is a great deal MORE you can 
do that I haven't space or time to write. But the principle is tight 
and has been proven so by many others besides myself. 

Let me hear how your first closed car sale comes out. Dad. 



HERE IS A PICTURE OF THE WONDER CAR— THE CAR THAT. SELLS ITSELF 

{Continued from first pave) 



CLOSED CAR CATALOGS AND SAMPLES 

£*LOSED cars catalogs are going out. They are handsome 

books, the handsomest, we think, we ever have 
published. 

Complete illustrations are given of all closed car types. 

No technical, or chassis talk is included. Because these 
cars are sold on their looks, their luxury, their beauty. 
They are sold to women, who care little for mechanical 
details. They rely on the Hudson reputation to provide a 
chassis that is right. 

Samples of upholstery, on individual casd,are being sent. 
These are put on individual cards so that dealers can show 
just the selected sample desired. The customer is not 
confused by a number of materials. And, more important 



still, the dealer is permitted to feature the trimming of 
certain cars and does not need to call on the factory for 
different trims, or cars other than we can supply. 

It is important that salesmen should keep the full line 
of samples out of sight of the customer, producing and show- 
ing only the sample of the car that is desired to be sold. 

The factory production of certain patterns is limited. 
When these are gone buyers must be sold a car that 
can be supplied by the factory. Dealers will be kept 
advised of patterns in stock and that are available for 
shipment. 

Portfolios showing all cars are being sent out to all 
dealers. Pages may be removed if desired to show any 
special model without permitting the prospect to have his 
attention diverted by looking over all the photographs. 



-3— 



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le 



PAPER WEIGHT 

BY using the nickel triangle that is made up 
for a radiator cap emblem, attached to a 
radiator cap, the latter being filled with 
lead, brass or babbitt metal, there is produced 
a very attractive paper weight. 

It lends a ' 'Hudson atmosphere" to the 
dealer's desk, and it makes an excellent 
souvenir for the gilt-edged owner list. 



ocin/\i^i^ j^niN l. ivi^L/\L^i^iiN /\lsu ni^ jtilji^owin 



The photograph gives an excellent idea of 
the completed paper weight. 

Simply mount the nickel triangle on the 
radiator cap in the ordinary way, pour the 
cap full of lead, brass or babbitt metal, and 
when cool cover the bottom with felt or 
leather. 

Any intelligent mechanic can make these 
up at slight cost. 

The triangles and the caps can be ordered 
from the factory in the usual way. 



HUDSON'S IN CANAL ZONE 

On June 12, 1915. there were 190 automobiles in the 
Panama Canal Zone, 62 of these being owned by resi- 
dents of the zone and 128 by residents of the cities of 
Panama or Colon. Included in the total number of 
automobiles there are 15 Hudsons, which were shipped 
direct either to Panama or Colon by the factory Not 
counting other cars possibly taken there by residents 
from other parts of the United States, of which the 
factory has no record, the number of Hudsons in the 
Canal Zone is nearly 8 per cent, of the total. 



A WEEK or so ago we told in the Triangle 
of the cotton committee organized in 
some of the southern states along the 
lines designated by the Hon. John L. Mc- 
Laurin, State Warehouse Commissioner of 
South Carolina. 

Senator McLaurin is a prominent figure in 
both state and national politics. His record 
runs back to the year 1890. He was a lieu- 
tenant of Tillman's in the memorable state 
campaign of that year and was elected 
attorney-general when he was only 29 years 
of age. Soon thereafter he was sent to the 
Fifty-second Congress where in three years 
he was made a member of the Ways and 
Means Committee. 

He was one of the conspicuous members 
of the lower House until 1897 when he was 
elected to the United State Senate. Differ- 
ences arose between Senator McLaurin and 
Senator Tillman, which led to the famous 
personal encounter on the floor of the Senate. 
At the next election Senator McLaurin did not 



offer for re-election. 

He came to the front again prominently in 
1908, when the great Cotton Convention was 
held in New Orleans and it was at this time 
he advocated his now famous state system for 
handling and marketing cotton. 

He is now in charge of his system in South 
Carolina and is meeting with practical success 
in securing co-operation among the farmers 
through legislation. 

He is conducting a campaign through South 
Carolina and other southern states, using his 
Hudson car for this purpose, and in all of his 
speeches makes prominent mention of the 
Hudson. 

He is particularly proud of the car and if it 
is presented at the beginning of any trip in 
anything else than an absolutely immaculate 
condition, the colored chauffeur, who is shown 
in the picture, gets into instant difficulties 
with the Senator. 

The selection of the Hudson by so promi- 
nent a man carries its own argument. 



The Dominion Automobile Company, Hudson dis- 
tributors for Ontario with headquarters at Toronto, 
are energetic users of circular letters. Just now they 
are sending about 6,500 letters to a list of owners of 
1911 and 1912 motor-cars of other makes. This is an 
annual occasion with the Toronto distributors. It is 
just at the time of the Canadian National Exhibition, 
where the Dominion Automobile Company have a 
booth and an exhibit. They find that this circularising 



previous to the exhibit brings numerous prospects to 
their booth. It is an idea that is well worthy of being 
imitated by other distributors. 

From the Motor Company of Winston-Salem. N. C, 
we are getting excellent reports of the Hudson in their 
territory. The Abcrnathy Hardware Company, dealer 
at Hickory, N. C writes the Motor Company recently 
enclosing a letter from one of their owners, a prominent 



banker, who made a trip through Virginia and North 
Carolina with his new car — a total distance of 574 miles, 
over some unimproved dirt roads, steep hills and 
difficult driving. Nevertheless, a record of 12 miles 
per gallon of gasoline was made, no extra water was 
used and the motor never was warmer than could be 
borne to the touch. There were no punctures, no tire 
trouble, no motor troubles, no troubles of any kind 
during the trip. 



SOME TRIANGLE PHILOSOPHY 

Here is the Triaxule guide-book to success. 
In these five words are bound up all the philos- 
ophy of life. Learn them, remember them, 
practice (hem, and the world will be at your 



DISTRIBUTOR RITTER ENTERTAINS HIS DEALERS 



THE Ritter Automobile Company of 
Madison, Wis., Hudson distributors in 
that section of the Badger State, recently 
entertained all dealers who were able to be 
with them. 

The entertainment consisted of a drive to 
an attractive lake about twenty miles distant, 
where all enjoyed a stag party at a cottage. 
The return was made in time for the theatre 
in the evening. Seating was arranged at the 
theatre in the form of a triangle, each repre- 



sentative wearing a white carnation. Quite 
a number of Hudson owners were included 
in the invitation and in the triangle formation. 

The dealers were furnished with Hudson 
demonstrators during the course of the visit. 

The photograph shows the party just leav- 
ing for Lake Kegonska, although several of 
the cars were not included in the picture. 

We commend this to all distributors and 
dealers as an excellent method of getting 
acquainted with a territorial organization. 



feet. To make the memorizing of the words 
easy remember the hippopotamus — "HIPPO." 
This gives you the first letter of each of the 
words — 

HEALTH 
INDUSTRY 
POISE 
PATIENCE 
O PTIMISM 



■HP^^ 



Digitized by VjOOQ IC 



VOLUME V. 



DETROIT, MICHIGAN. AUGUST 28, 1915. 



NUMBER 9 



PROVING HUDSON PROPHECIES AND POLICIES 

A YEAR ago the Great War had just begun. Business conditions 
were disturbed. Men doubted the future. 
„ ^Jy* At that time an advertisement — of which a copy here is repro- 

duced — was published in prominent local and national papers over 
the signature of President Chapin of the Hudson Motor Car Company. 
It stated a definite belief, advanced a prophecy, proposed a policy. 

Today — looking back at that announcement at the distance of a 

year — it is perhaps worth while to note how clearly Mr. Chapin 

scanned the future. How accurately he foretold conditions that since 

have come to pass. 

-' The balance of trade has swung enormously in favor of the United 

v; y ^ States. The purchasing power of the pubhc — especially the rural 

\ ^P public — has tremendously increased. Buyers of motor-cars, in 

~ common with other articles, are seeking a better grade of goods. 

Quality — Hudson quality — now universally appeals where formerly 
price was powerful. 

The present great demand for the Hudson was clearly foreshadowed 
in Mr. Chapin's forecast. Few dared to dream that such a season's 
business could be possible in view of disturbed commercial conditions. 
But events have proved the keen vision of the prophecy. 

This backward glance at what has been lends weight to the present 
belief of the Hudson Motor Car Company as to the coming season's 
business and the need of preparation therefore, as partially expressed 
in this issue of the Triangle. 

We face the future with absolute confidence. 
Nothing can shake the solidity of America's prosperity. 
In war or peace the natural demand for raw and manufactured 
material is sufficient to insure almost unlimited public buying power. 

Hudson policies— proven stable in the past — will stand unshaken 
through any conditions. 

Confidence in the future and confidence in the company pervades 
the entire Hudson organization of factory, dealers and salesmen. 



THE TRIANGLE— WHAT IT IS AND WHAT IT IS FOR 



JUST a word about the Triangle — for the benefit of new mem- 
bers of the Big Hudson Family, and also for the benefit of those 
old members who do not regularly read their "Hudson Home 
Journal." 

The object of the Triangle is not so much education as it is 
introduction and cooperation. Yet it does educate to the extent that 
it holds up to others the example of those who have succeeded. 

A Reporter 

It tells what successful dealers are doing, how they are doing it 
and why they are doing it. 

It records unusual happenings and novel occurences. Aiming 
always that in each of these stories there shall be a sub-strata of selling 
value that may be used by others to their individual advantage. 

Items and stories that interest only the individual are rarely if 
ever available. "John Smith in his new Hudson" may be of intense 
interest to John himself. But such an item possesses no value for 
others. 

A Mirror of Successes 

The Triangle is also the mirror and mouthpiece of the Big 
Hudson Family. It helps to keep the members acquainted with each 
other. 

It aids all to think the same thoughts, to speak the same language, 
to do things in the same way — the "Hudson" way. 

Thus it establishes a comradeship, a unity of thought and feeling 
among all Hudson men. 

A Counsellor 

"In the multitude of counsellors there is safety" said the Hebrew 
prophet. And never has his wisdom been disputed. The judgment 
of a thousand Hudson dealers is better than that of but one. 

To know what many dealers are doing, and doing successfully, is 
to insure success to those who will learn from this multiplied experi- 
ence. 



If a plan or method has been used with profit by a majority of the 
Big Family it is safe to assume that it is of practical value. 

These plans and methods are a feature of almost every issue of 
the Triangle. A year of the Triangle — 52 issues — is a whole 
text-book in itself on automobile distribution. 

Is Not a Preacher 

The Triangle does not assume the attitude of a preacher or even 
a teacher. Rather is it a collector and reporter. 

It arrogates to itself no superior or supreme knowledge. 

It seeks only to select from all available sources the best and most 
useful motor-car-selling knowledge and to pass this on, in condensed — 
sometime pre-digested — form to its readers. 

A Messenger 

Frequently the Triangle is used by the factory as a means of 
carrying to Hudson dealers and salesmen such information as can be 
thus quickly and widely given. 

As an example there will be found in this present issue the story — 
largely in picture form — of the immense enlargement being made to 
the factory. 

This tremendous expansion presages an equally great expansion 
in output and greater snipping ability. Thus this message is of wide 
and vital importance to all members of the Big Hudson Family. 

It can most quickly and vividly, be disseminated through the 
Triangle. 

A Welcome Visitor 

In these respects the Triangle performs some of the functions of 
the newspaper. 

Old Hudson dealers say they would as soon try to get on without 
their daily paper as without the Triangle. 

Its visit to them each week is like a friendly caller direct from 
headquarters. 

Those who know it best and read it most regularly value it the 
most highly. 



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The spacious yard is choked with material, railroad cars and teams. 



Third floor goes on building No. 7, while a saw-tooth glass roof over the court makes 
building "No. 6." 



PREPARING TO MEET DEMAND FOR HUDSONS 



r 1 IS perfectly evident to observant Hudson dealers that the 
demand for Hudson cars has hardly commenced. 
The history of the past two seasons is to be outdone by those to 
come. 

During the past three months the sale of Hudson cars has broken 
all records. Buyers have greatly outnumbered production. All esti- 
mates and calculations have proved far below the reality. Even the 
most optimistic have been amazed at the way in which the factory 
output has simply melted away. 



There was a one-story frame shed here a month ago. 



The Hudson Goal 

The public has verified the belief of the Hudson Motor Car 
Company that at last we have achieved our aim. We have reached 
the goal toward which we have been working. We have produced a 
car that conforms in every detail to the universal demand of the better 
class of motor-car buyers. 

All that now remains to be done is to manufacture this standard, 
high-quality, moderate-priced car in sufficient quantities to meet the 
needs of the market. 

That we are getting ready to do. 

But — after manufacture comes distribution. To make 20,000 or 
30,000 cars is unwise unless the distributive machinery keeps pace with 
the producing. Just as it needs more room, more machines, and more 
men to manufacture a large number of cars, so it needs more scope, 
more men, and larger methods to sell the output. 

Now Dealers' Turn 

It is absolutely necessary that each Hudson distributor and dealer 
duplicate in his own organization what is being done at the factory. 

Doubling production involves doubling distribution. It is some- 
thing that comes right home to even the smallest Hudson dealer. 

The big distributor who last season handled 1,000 cars must next 
season provide for 2,000. And the small dealer who sold 25 cars 
must make his plans to enlarge his business to 50. 

Increasing Efficiency 

Capital, and storage room, and show room, and salesmen, and 
selling letters, sales promotion of every kind must be increased in 
scope to take care of new conditions. 

We urge upon every Hudson representative the extreme import- 
ance of this condition and this requirement. It is something that 
demands IMMEDIATE ATTENTION. It is not for future and 
distant consideration. It is right at our doors, facing us today for 
today's decision. 



Putting a third story on while work goes on as usual beneath. 



Giving a hint of what the future holds. Almost completed. 



Digitized byVjUUVLC 



How the vacant spaces are being converted to usefulness by steel and glass roofs 
and concrete floors. 



Where is now but a tangle of steel, steam and stone presently will arise a big new 

section. 



A PICTURIZATION OF FACTORY EXPANSION 



TTERE — in vivid, quickly appreciated form, is the evidence that 
il the factory is getting ready to meet new conditions — to take 
care of new demands. 

A million dollars is going into new buildings, and additions and 
expansions of old ones. 

Departments that have been adequate to care for past production 
are being doubled in size to insure a doubled output. 

Factory Now All Three Story or Over 

The entire main factory is being raised to three stories. 
Missing wings are being supplied, and wings that were shorter in 
length than the others are being extended to conform to the new plans. 

Between the wings the courts are being roofed in glass and floored 
with concrete. Immense floor area is gained by this utilization of 
unused ground. 

Across the entire rear of the factory is being built a gigantic six- 
story structure which will tower high above all existing buildings. 
This addition is not yet in such form that a photograph can be made 
of it. Its progress will be shown in the Triangle m later issues. 

Astounding Changes 

A walk through the factory today is simply astounding to one who 
has not seen it for six months. Great buildings now stand where 
before was vacancy. Old departments have marvellously increased 
in size. The eye ranges down long vistas of iron and concrete. Un- 
ending lines of motors, frames, springs, axles, wheels, and other 
material are on every side. 

Miles of windows surround these huge spaces. And everywhere 
are men, men, and more men. Workmen swarm in every nook and 
corner. A whole section of one of the biggest buildings is devoted to 
workmen's individual lockers. 

Great Days Ahead 

Immediately the conviction is reached that tremendous achieve- 
ments are ahead. All of this enormous preparation means huge pro- 
duction, thousands of cars, immense increase in output. 



It is safe to say that the factory capacity has quadrupled. Four 
times as many cars can be built in 1916 as were turned out in 1915. 

Next in order comes the building of a distributing organization 
adequate to handle the unending stream of cars that shortly will 
begin to pour out of the new factory. 

For this we look to Hudson distributors and Hudson dealers. 

Let us begin — now — to provide a doubled selling power all along 
the line. 

The business life and profits of every Hudson dealer are in the 
balance. YOU and your salesmen are as much interested in this great 
new factory as is the Hudson Motor Car company. 



Here stood the one-story frame and corrugated-iron factory garage, 
three-story wing now occupies its place. 



A huge 



Concrete flows in a steady stream from numerous tall towers. 



Two floors finished and busily occupied while work still continues on the third. 



3 — 



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HUDSON-THE PARADE LEADER 



Mayor Charles Crawford and Officials of Liberty, N. Y., 
in Hundredth Anniversary Parade. Car driven by its 
owner F. G. Abrcw. 



Nine loaded farm wagons, about 9H tons, being drawn 
through the streets of Corsica na, Texas, by the Hudson. 
"Texas" Richey stood in Hudson and pulled wagons by 
rope about his neck. 



Gov. Elliott W. Major and Staff in leading Hudson car en 
fc route to the laying of cornerstone of Missouri's new 
capitol at Jefferson City, Mo. 



NE of the world's standard amusements is the street parade. It is of universal interest. 
In every country and in every age, street parades have occupied important positions. 
The American people are particularly fond of parades. On any street, through the 
busiest centers, everywhere, the right-of-way always is given to parades. Young and 
old alike show intense enthusiasm for this national spectacle. 
Of special interest to Hudson dealers is the idea that 

The Hudson Should Lead The Parade 

The public calls for motor-cars to lead in street processions. Hudson dealers 
should call for Hudsons to lead. 

In many instances dealers have the opportunity to see that the Hudson is the 
leading car. 

Sometimes a little diplomacy and tact is required in order to secure this prominent 
position. Committees usually have in charge the solicitation of motor-cars to be used in 
the parade. Dealers should make it a point to find out the members of committees on 
important parades, and do a little wire pulling in advance so that the Hudson will be the 
car selected as the leader. 

When called upon to furnish a car for a parade, dealers should insist on the positive 
condition that the Hudson should be the leader. 

Hudson Entitled to First Place 

It is easy to show why a Hudson is the logical first-car. 

Point out the beauty of the car, its well known character, its seven-passenger 
capacity, its slow speed ability. 

Explain how it throttles down to one and one-half miles per hour on high gear, 
smoothly and noiselessly. 

The leading car in the parade furnishes a current topic for conversation. It also is 
the point toward which are directed the cameras of the newspaper reporters. 

Get Photographs Into Newspapers 

If the parade is of sufficient importance, almost certainly the head of the parade will 
be photographed and the photograph reproduced in the newspapers that evening or the 
next day. 

Photographs are invariably taken in such a position that the Hudson triangle would 
stand out prominently on the leading car. 

This gives dealers a chance to bring to prospects' attention the universal appeal o 
the Hudson. Best of all, it gives them publicity that costs practically nothing. 

Thousands, tens of thousands, sometimes hundreds of thousands see the parade, 
and every eye is focused on the leading car. It is safe to say that out of the crowds that 
throng the streets, not one single person fails to note that the Hudson is the leader. 

Send Parade Photos to TRIANGLE 

Some Hudson dealers are particularly alert in securing publicity of this descrip- 
tion. Constantly the Triangle is receiving photographs of parades of various character. 

It is impossible to reproduce all photographs that come to hand. On the editor's 
desk today are found the photographs herewith reproduced. There are many others 
doubtless that might have occupied the position of honorable mention, but for various 
reasons could not oe utilized. 

It is very important from the standpoint of reproduction purposes, that photo- 
graphs should be sufficiently large, should be printed on unmounted gloss paper and 
should be clear and distinct. 

It always is worth while to employ a good photographer. The Hudson Motor Car 
Company advertising department always is willing to bear the expense of good photographs 
of a notable occasion. 

But the slight cost of the photograph to the dealer is more than made up by the 
splendid publicity achieved through the newspaper reproduction of the photograph. In 
many instances the papers in smaller towns are very glad to have photographs furnished 
them and if this is done will reproduce them in their columns. 

This is the season for street parades. During the next month there will be numer- 
ous opportunities of putting the Hudson to the front in this way. We commend this 
cheap and effective publicity and advertising method to the attention of all Hudson 
dealers. 



Druid's parade through the Zone at the San Francisco Exposition, 
leading car carrying Noble Grand Arch M. H. Herman and Grand 
Druidess, Ida Volpe of the United Ancient Order of Druids. 



Hudson 



Parade of Grand Lodge Knights of Pythias at Tacoma. Wash. 
Hudson were the Grand Officers of the Order. 



In the leading 



Digitized byVjUUVlC 



VOLUME V. 



DETROIT, MICHIGAN. SEPTEMBER 4, 1915. 



NUM3ER 10 



WINNING THE LEAD IN CLOSED CARS 



*""pHE five closed car models of the Hudson are to win for 
•*" us the lead in this type of car as we already have won 
it on our light-weight car, high-speed motor, commodious 
tonneau, and moderate price for superior quality. 

The Hudson closed car standard is also to set the pace 
for others to try to follow. 

We do not claim that the Hudson has the only fine 
closed car. Nor do we expect everyone to accept at once 
— unchallenged — our contention of Hudson leadership. 

But we do hope, and expect, to make Hudson closed 
cars as highly respected and as widely copied as now is 
our standard phaeton model. 

In any company, in any part of the world, the Hudson 
holds the respect of all. Price does not enter into con- 
sideration. Side by side with cars costing three or four 
times as much the Hudson sustains its position, unques- 
tioned. 

Hudson Closed Cars Unrivaled 

Finer bodies, more luxury, and lower prices characterize 
Hudson closed cars. 

No other car approaches the Hudson in these respects. 

There are other fine cars, but at prices prohibitive to 
the majority of buyers. There are thousands more who 
would own closed cars could they feel that they were getting 
value received for their investment. 

The Hudson again has met the popular need by produc- 
ing a line of closed cars exactly fitted to the desires of the 
best-buying and most appreciative motorists in the world. 

Rare Opportunity for Hudson Dealers 

To Hudson distributors and dealers falls the honor — 
and the profit — of introducing the new gospel of the closed 
car to their already interested prospects. 

Scorces of dealers in comparatively small towns now 
realize the truth of the Hudson contention that closed car 
sales can be made in every city regardless of the dealer's 
possible unbelief on the subject. 

Those who persist in saying: "You can't sell closed cars 
in my town," merely prove that they still are asleep to their 
own opportunities. 



Preparedness Essential to Success 

To be ready is to have won half the battle. 

Closed cars will be sold during the fall and early winter. 
In all probability sales will drop off some after Christmas. 
This is because people have not yet learned that the closed 
car really is an all-the-year-round model. 

Therefore, wise dealers will concentrate energetically on 
closed car sales during the next three months. 

Their closed car record for the year will rest on their sales 
between September 1st and December 1st. If they sell 
closed cars at all this is their harvest time. 

To be ready for and expecting sales almost insures their 
arrival. What we hope (and work) for we usually get. 

Get Your Orders in at Once 

It is essential that dealers who expect to sell and deliver 
closed cars this fall and early winter should AT ONCE 
ADVISE THE FACTORY OF THEIR NEEDS. 

The demand for closed cars is quite proportionate to the 
tremendous call for open styles. 

We planned a large production of models of which large 
sales may be expected. But from present indications even 
these will simply melt away as fast as built. 

So if you want closed cars during the next three months 
write, wire, or telephone the factory IMMEDIATELY. 
There is not a day to lose! 

Orders Filled in Rotation 

As far as possible orders for closed models will be filled 
in the order of receipt at the factory. The exigencies of pro- 
duction make it impossible to guarantee the date of ship- 
ment of certain models. Because these come through in 
varying numbers and on uncertain dates. 

But as far as it can be done dealers will receive their cars 
strictly in proportion to their forethought in getting prepared 
by early orders. 

Contract specifications are NOT considered as definite 
orders. The cars you want you must ASK FOR, definitely, 
NOW. 

Every endeavor has been made to provide sufficient cars 
for every order. But as material necessarily had to be 
ordered nearly a year ago it is apparent that absolutely 
perfect foreknowledge of conditions cannot be expected. 

To be on the safe side order what you want AT ONCE. 



The Day of Closed Car Opportunity Is Here 



1 



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SALES MANAGER HEARNE OF KANSAS CITY SPRINGS NEW ONE 

THE Junior Salesmen idea is growing In summing up his decision all these quali- In what year were you born? 
rapidly. Distributors in Kansas City, fications were taken into consideration before What is your father's occupation? . . 
Chicago, St. Louis and other large centers he notified the selected five to report. Within What is your religion? . . . . 

are using a squad of Junior Salesmen to sup- two weeks Mr. Hearne states he was able to What is the origin of gasoline? 

plement the work of the regular selling staff choose from the five the two that he really What particular event precipitated 

and to save the time of the more expensive wanted to keep. Needlesss to say the two the present European War? 

men. high men in the test got the jobs that were Who was Confucius? 

The story of the Chicago salesmen was told permanent. What club is leading the American 

in the Triangle some time ago. Baseball League? 

at type of automobile motor do 

ou prefer? 

at automobiles can you drive? . . 

v old are you? 

at railroad company destroyed a 
ridge during the recent high 

r ater in the Kaw River? 

at advantages did you gain from 

lie study of Algebra? 

at is the meaning of the word 

3LCt? 

o is Howard E. Coffin? 

at is the Golden Rule? 

o is the Vice-President of the 

LS.?.... 

o said "Give Me Liberty or Give 

le Death"? 

at prominent financier was rec- 
ently shot at his summer home 

y a crank? 

y did you apply for this position? 
o are your references? 

[earne marked the papers on percent- 
hey ranged from 95 down to 75. 
emarkable thing about them and the 
at really is lamentable is the showing 
bsolute lack of general knowledge on 
of a group of young men of 20 to 22 
age in a city like Kansas City, 
phasiaes once more the oft-repeated 
it that brains are the scarcest thing 
orld, and that if you can find a man 
some gray matter the training of him 
ponsible position is much easier and 
ory than to take one who appears 
ally clever but has no basis or foun- 
or growth. 

of the young men knew what club was 
the American Baseball League but 
7 of them knew who was Howard E. 
indicating that they did not keep 
on current advertising or current 
Practically none of them knew who 
is was, and their lack of knowledge 
olden Rule was laughable, 
il of the answers stated that Howard 
i was a prominent dry goods man and 
er of a line of dry good stores. Evi- 
confusing the name of Coffin with 
Claflin. 

One of the young men said the 
Golden Rule was "Honor Thy 
Father and Thy Mother." 

Another one stated that Mr. 
Coffin was a prominent journalist. 
A third thought he was a success- 
ful statesman. 

One young philosopher felt sure 
that the Golden Rule was taken 
from the Bible. This same gentle- 
man said that Confucius was an 
old Roman. 

A 20-year-old Baptist said that 
Confucius was a Roman educator 
during Caesar's time, but he knew 
that gasoline was made from oil 
and he knew what tact was so 
possibly his lack of knowledge of 
Confucius might be pardoned. 

A young man who found that 

the study of Algebra helped him to 

"think harder" didn't know who 

the Vice-President of the United 

States was but he was anxious 

As the answers were turned in to better himself. 

Mr. Hearne mentally graded the young men the list here but do not give any of the A young gentleman of 21 liked the valve- 

who presented themselves as to their address answers. The questions were as follows: in-the-head motor but had never heard of 

and appearance in order one, two and three What is your name? Confucius, didn't know what precipitated the 

and so^marked the papers. Where do you live? (Continued on page 4) 



— 2 — 



Digitized by VjiJOy LC 




letters £rom A Successful 
^Motor- Ca.tr Distributor 




Editor's Note — This series of letters is based on the advice and sugges- 
tions of a successful automobile dealer. His son has selected a territory, se- 
cured financial backing, and seeks advice from his father on how to ma!ke 
his project a success. The collection of the dealer's hints into this form 
may be of benefit to ambitious persons who are looking for "more worlds 
to conquer" 

(This series began in the April 24th issue of the Triangle.) 



September 4th, 1915. 
My Dear Son: 

I heard a man discussing golf the other day. And another man 
talking of shooting ducks. 

Both of them brought to my mind the methods used by those who 
achieve success with their aim in either golf or shooting. 

The successful golfer is the man who keeps his eye on the ball. 
He does not look at the end of his club, his feet, or the spot on the 
ground where he has just torn up the grass. Those are the habits of 
the inexpert. The man who makes long, accurate drives follows 
implicitly two rules — he aims for the hole, not merely the green. 
Games are won by putting, and the shorter and fewer his putts the 
better his score. And he follows his ball, both with his club and his 
eyes. 

The duck shooter who brings down the swift-flying canvas-back 
or teal fixes his eyes — both eyes wide open — on the bird, not on the 
sight of his gun. There never was a highly successful gunner who 
shot any other way. 

You may think I am wasting time by talking golf and duck- 
shooting, instead of telling you how to sell motor-cars. But did you 
never hear how the greatest Teacher in the history of the world 
taught almost entirely in parables. These interest-attracting inci- 
dents and similies are intended merely to attract attention, excite 
interest, and add a point that makes the suggestion clearer. 

You succeed in motor-car merchandising by devoting your thought 
and attention to a definite aim or object. You achieve this object 
by keeping your eyes open, by strict attention to business, and by 
never losing sight of your goal. 

Many dealers are so eternally puttering about with minor details 
that they shoot far wide of their mark. They work with tremendous 
energy. They rip up the turf in ferocious style. But they land 
miles away from effective results. Their eyes are so close to the 
ground, they are so anxious to see themselves all the time, that their 
aim is bad and their delivery worse. 

Fussing with minor details is not the job for the head of the 
business. The stories one sees about the old merchant who picked 
pins from the floor, utilized the backs of envelopes for memo paper, 
saved all the odd bits of string, and so on, were possibly true of a 
bygone age — possibly. But they never would go in the world of busi- 
ness as constituted today. 

Today the man at the head of the institution must do the thinking 
for most of his subordinates. In fact the better a thinker he is the 
more effective will be the doings of his lieutenants. It is all right for 
his assistants and employees to do some thinking on their own account, 
but their thinking should be along the lines of the policy laid down by 
the head of the organization. 

His eyes must be constantly on the big things — on the goal — on 
the mark he has set for his achievement. His time is occupied with 
planning, developing, devising new methods of attack and conquest. 

And having developed a system and a plan he keeps his ooject 
ever in full view and at the same time follows as closely as a golfer 



the effectiveness of his "shots." If one stroke fails he seeks to learn 
wherein lay the fault, the reason for lack of success. Then he betters 
his next effort. 

If certain methods of salesmanship do not produce orders he knows 
that something is lacking. If certain types of cars do not sell, while 
the same type is selling in other, similar, communities he knows that 
the fault lies with his aim or his stroke. He tries another style, shifts 
his aim, handles his clubs in a different manner. 

When circular letters mailed at regular intervals sell cars in some 
other dealer's territory it is evident that the same system applied in 
his territory will produce proportional results. People are much alike 
the world over, in city or country, north or south. 

The methods that win with one will win with another. The things 
that attract attention in the city will do so in the small town or in the 
country. A slightly different club may be needed for a different 
approach but in the main the swing is pretty much the same. 

The social leader in the small town likes the luxury of the Limousine 
just as well as does the member of the "400" in the big city. The 
methods that sell a closed car to one will sell it to the other. 

Sure it is that nothing attempted means nothing done. 

The ability to teach is rare. Plenty of men can do things them- 
selves who cannot impart this skill to others. I heard a golfer — a 
cup-winner himself — say that the best lesson he ever had in the 
game was from a friend who gave him this same injunction — aim 
for the hole, not for the green, and keep your eye on your ball! 

If you can get a beginner to follow the ball with his eye you have 
given him — this man says — a long start toward effective driving. 
And if you can once induce a shooter to keep both eyes open, and 
look at the bird and not at the gun-sight there is hope for his hitting 
something sooner or later. 

In the information of a selling organization nothing is more 
effective than to get salesmen into the habit of noting the result of 
their efforts. Only thus can they improve. If a stroke — a sales 
solicitation — fails they should know why. And in succeeding efforts 
avoid what seem to be the defects. 

A certain sales-system is used on definite prospects. It fails. Or 
it remarkably succeeds. How important to know, in either event, 
what was the method used, so that it can be duplicated or altered. 

If, like the golfer and the hunter, you can filter into the members 
of your selling organization the idea of keeping ever before their eyes 
the sale as the aim and object of their effort, and then have them 
follow their stroke to learn its faults or its merits, you will have gone 
a long way toward making trophy-winners and order-getters. 

I suppose if I get into this sports habit I will be writing you a 
letter about football before the end of November. But any man who 
can't get lessons by the score out of a football game is quite hopeless. 

In fact observation shows us — "tongues in trees, books in the 
running brooks, and sermons in stones." I even dare to hope that 
this golf and duck -hunting story may contain a nugget or two 
of thought that may make it worth while. 

Dad. 



INTERESTING REPORT 
FROM INDIA 

FROM Hudson dealers Oakes & Co. of 
Madras, India, comes a report of cars 
sold to several important residents of 
that popular city and vicinity. Among the 
buyers of Hudsons are the following: 

C. P. Ramaswamy Iyer, Mylapore, Madras, 
High Court Vakil. 

T. A. Ramachandra Rao, Messrs. Vest & 
Co., Madras, Merchant. 
** H. H. The Rajah of Ramnad, Ramnad, 
Rajah. 

Khan Bahadur, A. R. M. Karri Mahomed 



Mareakayar, Manadapam, Merchant. 

These names and addresses read strangely 
to American eyes, yet they will be evidence 
to Hudson dealers of the world-wide nature 
of Hudson popularity. 



AN EXCELLENT HABIT 

RJ. TON of The Roseland Auto Sales 
# Company, Riverdale, 111., has orga- 
nized an automobile tour during the 
second week of September via Indianapolis, 
Cincinnati and Lexington to the Mammoth 
Cave. 

The party will stop at the Lincoln Farm, 



and also at the house where originated the 
famous song, "My Old Kentucky Home." 

The majority of the motorists who will be 
in the party are Hudson owners. 

This is an excellent idea and Mr. Ton is to 
be congratulated upon his enterprise. The 
Triangle extends to him a cordial invitation 
to send to it for publication, and also for 
publicity purposes, any photographs of un- 
usual incidents that he may secure during the 
tour. We would particularly like to have 

Ehotographs showing the Hudsons at the 
incoln Home. 

Occasions of this sort are readily adapted for 
advertising and publicity and should be en- 
couraged by all Hudson dealers. 



E 



Google 



— 3 — 



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A NICKEL FOR A PROSPECT 



DIRECT PUBLICITY BRINGS MORE SALES 



FROM Barney M. Mead, of Brattleborc, 
Vermont, who calls himself just a "common 
Hudson sales booster," we get two pictures 
of an experiment which he and Distributor 
J. B. Manlev of Brattleboro, made the other 
day for the benefit of a prospect. 

Mr. Mead thinks there is here an oppor- 
tunity that may commend itself to other 
Hudson boosters and salesmen. He says if 
there is any man in the Big Hudson Family 
who does not always carry a nickel in his 
pocket, he should start tomorrow to carry one. 

"The other day," he explains, "I was almost exhausted with 
words when I happened to place my hand in my pocket and was 
startled to find I had a nickel. At the same time I had the hood up 
over the motor showing the man the smoothness of running. 

"I was thinking two thinks at the same time, the nickel between 
my fingers and the lack of vibration in the motor. The two thoughts 
collided, and I placed the nickel, edge down, on the top of the motor. 
It balanced there as it would on a glass show case. 

"Then I dug around and discovered another nickel and placed 
it also on the motor. There was not enough vibration in the engine 
to cause either nickel to lose its balance. 
"Needless to sav I 'eot' 



JW. OHLMAN of Sioux City, Iowa, is "on the job." He had this 
# picture taken and reproduced in the local papers with a story 
accompanying it. 

The picture shows a row of 1916 Hudsons leaving the sales room 
of the J. W. Ohlman Auto Company for Wayne, Nebr. 



Mr. Ohlman states: "From a publicity view point this material 
has been one of the most effective measures we have employed. We 
have traced sales that were directly attributable to this publicity 
feature." 

How many events like this have you overlooked? If Ohlman gets 
publicity in Sioux City papers there is no reason why you should 
not get the same in your local papers. 

This is one of the many ways to boost your sales. Have you 
tried it? 



not bring out the figures 
of the mckels as clearly as might otherwise have been done. How- 
ever, the nickels are there to be seen quite clearly and even in the 
photograph the blur of the fan shows that the motor was running. 
This nickel argument is very well worth while and we thank Mr! 
Mead for his kindness in furnishing it for the Triangle. 



A CERTAIN salesman who had been awarded the 
banner prize for three years in succession was asked 
to tell the secret of his success. He answered: "I defy any 
man to ask me a question about my business that I cannot 
correctly and truthfully answer." 

QREATER sales efficiency is a process of development — 
a process of elimination and adding to. Elimination of 
negatives and the putting in their places of positives. 



SALES MNG'R HEARNE OF KAN- 
SAS CITY SPRINGS A NEW ONE 

(Continued from page 2) 

present European War, never studied Algebra 
or heard of Howard E. Coffin, but he was 
anxious to be a salesman because he thought 
he could make more money that way. 

It is probably safe to say that if a set of 
papers of this sort were submitted to every 
young man between the ages of 19 and 23 in 
the United States that the resulting answers 
might be used by some leading educators to 
good advantage in remodeling the course of 
study in the public schools of the United 
States. 



FOR SALESMEN'S NOTE BOOK 

T TERE is an item for use when Carburetor 
Xi. and Cooling are in question. 

D. B. Barnes and O. G. Griffin, young 
business men of Los Angles, Cal., have just 
completed a trip of over 2,000 miles in their 
Hudson through the highest mountains of the 
west. Carburetor and radiator action was 
perfect throughout the entire trip. 

The route lay through Sequoia and General 
Grant National Parks, the Yosemite Valley, 
to Lake Tahoe, and return along the Owens 
Valley aqueduct. 

Perhaps no other trip in the western 
mountains involves so much work among high 
altitudes. Nine mountain summits were 
crossed ranging in elevation from 6,000 to 
8,000 feet. 



The successful manner in which the Hudson 
behaves speaks volumes for its carburetor and 
radiator efficiency. 

Paste this in your note-book for use when 
needed. 



CLOSED CAR CORRECTION 

IT is stated in the new Closed Car Catalogue 
that all Limousines are furnished with the 
two-way telephone. This should be modi- 
fied to the extent that only a portion of the 
output of Limousines are equipped with the 
two-way instruments. It was found by the 
Engineering Department that a one-way 
'phone was better adapted to conditions and 
requirements and was more satisfactory than 
was the other instrument, and therefore, only 
a portion of the Limousines are equipped with 
two-way 'phones. Dealers will kindly note 
this in demonstrating these cars. 



The E. V. Stratton Company, Albany distributors 
of Hudsons, have added to their sales department, 
Roland Stowe, for some time treasurer of Harm an us 
Bleecker hall, later with the Ly tell - Vaughan Stock 
Company in Troy, and who during the past winter has 
been connected with a Pennsylvania theatre- 
Mr. Stratton says that he is constantly on the 
lookout for men of good habits and character to educate 
as automobile salesmen. It is not easy to find just the 
right men for this work. All Hudson distributors take 
pride in the high type of men connected with their sales 
organisations. 



WHO CAN BEAT THIS RECORD? 

FROM Sales Manager F. M. Busby of the 
Louis Geyler Company of Chicago comes 
information about owner Fred Wolf of the 
Dommerle Refrigerator Company of that city. 
Mr. Wolf, it will be observed from the list of 
cars given herewith, is now driving his 39th 
car, which is a Hudson Roadster. He had 
owned and driven 35 cars before he became 
interested in the Hudson in 1914. He has 
driven his Hudson Roadster purchased in 
1915, 7,000 miles without incurring any repair 
expense whatever. 

Mr. Wolf's list of cars is as follows: 
One 1902 Toboggan front OldsmobiJe. 
One 1903 French type Oldsmobile. 
One 1-cylinder Monarch. 
Two R-C-H cars. 
One Ford Model-4 
One 1905 Winton. 
One 1906 Renault. 

Fourteen cars specially built fronTMr. 

Wolf's own specifications (Mr. Wolf 

is a mechanical engineer). 
One 1908 Chalmers. 
One 1909 Chalmers. 
One 1910 Chalmers. 
One 1911 Chalmers. 
One 1913 Chalmers 6-cyl. roadster. 
Eight Autocars. 

One 1914 Hudson Six-54 phaeton. 
One 1914 Hudson Six-54 sedan. 
One 1915 Hudson Six-40 coupe. 
One 1915 Hudson Six-40 roadster. 



4 — 



Digitized by VjiJOy LC 



VOLUME V. 



DETROIT, MICHIGAN. SEPTEMBER 11, 1915. 



NUM&ER 11 



Hudson Motor Cat Co. 

DCntOfT, MICH. 
AWARDED FOR 

HUDSON 
Motor Cars 



HUDSON WINS HIGH HONORS 
AT PANAMA-PACIFIC EXPOSITION 

T^HE ILLUSTRATION shows the Official Award Ribbon of the Panama-Pacific Exposi- 
■■■ tion certifying that to the Hudson Motor Car Company has been given the Exposi- 
tion's Gold Medal in recognition of the excellence of its product. 

The Jury on Awards after most searching investigation and test set its official seal on 
the Hudson product. Quality of material is 100 per cent. Design is unexcelled. Adapt- 
ability to public use and demand is beyond criticism. 

And in addition to the intrinsic merit of the car, the Exposition officials testify that the 
Hudson company's record, history and standing entitle it to the highest honors that can 
be bestowed upon it. 



Coincides With Public's Verdict 

The judgment of the great Panama-Pacific 
Exposition confirms what already has been 
said of the Hudson by the buying public. 

Motor-car users long ago emphatically 
demonstrated that the Hudson was the choice 
of critical buyers. 

Their decision was made from a keener 
knowledge even than that of the Exposition 
Jury on Awards. 

They judged not by scientific tests and 
examination, but by the more strenuous and 
more accurate test of the open road. 

The public's "jury of award" was com- 
posed of many thousands of alert, critical, 
every-day business men. No smallest fault 
could escape their keen eyes and ears. 

The User's Proof of Merit 

The motor-car buyer's certificate of merit 
consists of his order for a Hudson, accom- 
panied by a check for the advertised price, 
with freight to his home-town. 

In fact so many "awards" of this character 
have been bestowed upon the Hudson since 
June, 1915, that fears are being entertained 
of the ability of the dealers and of the factory 
to build and to deliver cars enough to fill all 
demands. 

Where orders had been anticipated by the 
distributor and provided for by the factory 
for 1,000 cars twice that number have been 
called for by the public. Where, in smaller 
distributive points, 25 was considered by the 
dealer his outside requirement, 50 have failed 
to satisfy. 

For this reason a shortage seems imminent. 
Scores of dealers already have expressed 
their regret that they had not urged the 
factory to provide double the allotment for 
their territory. They see, now, that their 
own estimates of what their territory would 
absorb were far short of the real Hudson 
demand. 



Catching Up With The Buyer 

Determined that no man who wants a 
Hudson shall be disappointed the company 
already has under way an enormous expan- 
sion of its producing power. 

Where but 10,000 cars could be built last 
season nearly THREE TIMES THAT 
NUMBER may be expected for 1916. 

Dealers who thought 10, or 100, or 1,000 
cars ample last year may call for 30, 300, or 
3,000 for next season. 

Nearly a million dollars' worth of new 
buildings will be completed in the near 
future. The early winter months will see 
all this added space in full working order. 

Startling producing ability at an early date 
is guaranteed by this unequalled expenditure 
for new buildings and machinery. 

All Previous Records to be Outdone 

The history and record of the Hudson in 
the past, impressive though it has been, is to 
be far outdone by the developments now 
rapidly approaching. 

While no intention is expressed of manu- 
facturing cars in enormous quantities as 
some builders aim at the company feels that 
its high-grade, six-cylinder car of moderate 
price must be produced in sufficient numbers 
to meet the tremendous demand for such a 
car. 

There is no other car on the market that 
suits the class of buyers who call for a car of 
Hudson style and grade. 

On the Hudson company and on Hudson 
dealers therefore rests the duty of building 
and distributing, next season, an estimated 
number of 30,000 open cars, and a corre- 
spondingly large number of the popular 
Touring Sedan and other closed types. 

The factory is practically ready to do its 
share. 



Digitized by V^OOvtC 



-4o Ai& So? 



<v- 



I-* n i top'* Notf — Tins series of letters is bas< 
,uui sut)<jsstwns of a successful automobile deal 
selected a territory, secured financial backing, 
from his father on how to make his project a s 
lection of the dealer's hints into this form may 
ambitious persons who are looking for "more wo 

(This scries began in the April 24th issue of 



i 



My Dear Son: Sept. 11, 1915. 

To create and retain a permanently paying and successful business 
it is absolutely necessary that a distributor or dealer should have a 
loyal and efficient organization. 

The dealer who is forever "firing" men and hiring new ones never 
gets anywhere. Constant changing of employees indicates, unfail- 
inglv, that there is something lacking in the management. 

The most useful and the most delicate tools in your shop are your 
human tools. They are capable of taking the keenest edge, and they 
also are the easiest of all tools to ruin by improper handling. 

To plunge a finely tempered tool into the white-hot fire of unjust 
criticism, or to dash it into the ice-cold water of selfish indifference 
may ruin its cutting edge beyond repair. 

To neglect a tool, to let it become dull, to permit it to lose its edge, 
to accumulate rust, — from inattention or from lack of appreciation — 
is a "penny wise and pound foolish" policy. 

It is worth while at times to stop long enough to think — for what 
are my men working? What are their aims, their ambitions, their 
hopes, their incentives? 

With every man in the business harness self comes first. This is 
but natural and right. Men work for money, for a future saving, for 
a home, for a farm, or for some other object quite as important and 
dear to them as is YOUR goal to you. 

Their daily enthusiasm and energy is colored by the personal 
"star of hope" — whatever it may be — that lights their path. To you 
their goal may seem small, pitiful, narrow, but it is life and happiness 
to them. 

The capable, clean, honest, efficient man who is helping you to 
build your business and your fortune should receive enough of the 
crumbs that fall from the profit table to achieve some of his small 
ambitions as well as you. He gives to you 90% of his time, his brain 
and his energy. It will pay you well in cold, hard dollars to make it 
worth his while to do it enthusiastically, permanently, whole-heartedly. 

Some dealers speak glibly of the "labor market." Meaning any 
and all kinds of paid service in shop, salesroom and office. They 
seem to think that human brains and loyalty can be weighed by the 
pound and measured by the foot like steel and lumber. 

But you arc not dealing with insensate machines. Your men are 
flesh and blood beings like yourself. You cannot buy them as you 
buy steel and coal. You must win their respect, their faith, their 
belief in your justice and in your consideration. 

The first step toward securing loyal and efficient service is to 
realize that more than half of the success of your business depends on 
the mental altitude of your employees. 

Looked at entirely from a selfish angle it will pay you to know 
something more of your men than as mere figures at a desk or at a 
bench. A little thought and inquiry may lift a cloud from some man's 
horizon that will fill him with such hope and zeal as will multiply 
many times his producing value. A few extra dollars a month or a 
year to another, whose long service and faithful efforts have been 
thoughtlessly overlooked, may win you a thousand-fold return. 

Contented, satisfied and happy employees who feel themselves 
to be a permanent part of your organization will accomplish more and 
better work, at less dollar-cost, than perhaps double the number of 
uneasy, apprehensive, dissatisfied ones whose nerves are constantly 
on edge, not knowing what a day may bring forth. 

As a practical method of securing maximum effort and energy 
numerous dealers use and recommend the civil service system and the 
"good-profit, good-pay" plan. Which, in other language, means that 
the men inside the organization have the first chance at promotion 
to higher places, and if the year shows a good profit ALL those who 
helped to attain it are given a reasonably proportionate share of the 
harvest. 

Often it is the case that a poor year or lowered profits results in a 
quick cut in employees' wages and salaries, but when times are good 
the men on the firing-line gain nothing by it. This is poor policy 
looked at purely from a business standpoint. 

Carnegie made scores of millionaires of men who helped him to 
his colossal fortune. Marshall Field's co-workers attained wealth or 



comfortable incomes proportionate to the importance of their con- 
nection with his enterprise. "Jim" Hill made his "boys" presidents 
of half-a-dozen big railways. Every man in the employ of the Crane 
Company of Chicago gets a Christmas bonus of a size determined by 
the year's business. The Sears-Roebuck Company pays employees a 
bonus when profits run over a certain percentage. Some form of a 
bonus or "extra service" plan is in use in thousands of the most suc- 
cessful business enterprises. 

This is not socialism. It is business horse sense. It is concreting 
organized effort to the point of invincibility. 

I would not have you get the idea, however, that the dollar is the 
sole measure of interest. It is, to be sure, a principal object. Hence 
I have given it some space. 

Many a man will gladly work for less monev where permanency, 
fair treatment and consideration are shown. The settled character 
of his "job" is as good as cash to some. A man who will build a 
home where he has settled employment will drift and become ineffici- 
ent under disturbed conditions. 

I know a dealer who annually is widening his business and his 
profits. His organization hasn't changed in years. His premises are 
the most attractive, his shop the most efficient, his men the happiest, 
most contented lot you ever saw. 

He is the least busy man I know. He always has time for golf and 
fishing. His place runs like well-oiled machinery. It spells efficiency 
in every atom, and his human machines are loyal to the point of 
affection. 

He pays his men well and they all share in the year's profits. 

But that isn't the whole story. He is fair, just, considerate to the 
point of liberality. Every man's merit is known and recognized. He 
does not arrogate to himself supreme ability and omnipotent knowl- 
edge. His men feel free to suggest, criticise, originate. It is their 
business and they all are vitally and intensely interested in making 
it a success. 

I know another dealer. He had a fine territory and a splendid 
opportunity but he is going backward year by year. He works him- 
self half to death. He never lets a thing be done by anyone but him- 
self. He trusts no one. Says no one else knows anything and they 
all are stupid, lazy and indifferent. 

He pays as small wages as possible on the plea that he "must 
reduce overhead." He rarely keeps any man on his sales force or 
shop force more than a few months. He says profit-sharing is a myth. 
That the only way to make men work is to drive them. 

There is no initiative, no suggesting, no co-operation in his organi- 
zation. No man has any incentive to give more than lip service for 
well he knows he will get nothing for it. 

This dealer puts a premium on trickery and bluff, for honest 
effort, loyalty and conscientious work go unnoticed, unrewarded and 
unrecognized. 

There is, of course, a duty of the employee to the head of the busi- 
ness. This thing is by no means a one-sided affair. 

There are some men constituted on the skunk or rattlesnake order. 
They are beyond reach of decent treatment or liberal thoughtfulness. 

But of this class I am not writing. They can be dismissed as 
easily as would the snake— an axe applied just at the junction of the 
head and the body is the only remedy. 

There are enough of the honest, intelligent, efficient kind tQ make 
the plan — as a whole — well worth while. 

The European war has demonstrated that organization, training, 
and scientific system make a wonderfully efficient machine. 

This is as true in business competition as on the battlefield. 

Over and over again it is proved that the dealer who possesses 
system, method, and a loyal and efficient organization will win every 
time. 

To gain this unity of effort one must have unity of purpose and 
harmony of action. 

These few, brief suggestions may be of value to you, son, in in- 
dicating a line of thought that will work toward a desirable result. 

Dad. 



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EXCELLENT METHOD OF HANDLING RETAIL PROSPECTS 



THE Triangle has no desire to hand all 
its bouquets in a bunch to one individual. 
Mr. Wayne Hearne of the Hudson- 
Brace Motor Company of Kansas City re- 
ceived a merited compliment in the Triangle 
a week or so ago, but he submits an idea for 
handling retail prospects that possesses so 
many points of excellence that again we are 
constrained to give him space. 

The idea is not new. It merely is a modifi- 
cation and combination of several good ideas. 

The illustration shows quite 
clearly the general construction 
of a folder which is 5* x 8* in size 
and fits into a regular filing case. 
The stock is of fairly heavy- 
weight linen paper, folded at 
the bottom, printed across the 
top with 31 divisions to repre- 
sent the 31 days of the month. 
On the folder appears the infor- 
mation practically as is given on 
every other card file or folder of 
this description. 

The point of interest and vari- 
ance in Mr. Hearnc's plan is the 
way in which prospects are dis- 
tributed to salesmen. 

The sales manager or his assist- 
ant has the file of prospects before 
him. He goes through it, picking 
out the folders on the dates as 
indicated by the signals, which 
slip over the upper e:lge and indi- 
cate certain dates. The white 
signals on a prospect folder indi- 
cate that it may be a straight sale 
without the necessity of any trade; 
the red signals indicate that it is 
necessary to handle the pros- 
pect's car on the deal. Therefore a glance at 
the file shows instantly how many straight 
sales aie in prospect and how many sales 
are in prospect where there is a used car to 
be traded in. This it is felt is a valuable point. 
On the dates as indicated the folder is 
removed from the file and the sales manager 
makes out a form, keeping a carbon copy of 
the same, on which is stated the name of the 



prospect, his business address and his residence 
address with a blank spac? for salesman's 
report. 

These slips are distributed to the salesmen 
whom the sides manager thinks can handle the 
prospect to the best advantage. Ordinarily 
the same man is given the same prospect 
until possibly it is evident that he is not the 
right one t:> handle it when it is switched to 
another salesman. 

It is the salesman's business to return all the 



Sales Folders Used by Hudson-Brace Motor Co., Kansas City, Mo. 



that he does not feel that it is necessary to 
slight any call merely in order to complete 
the mechanical report called for. A system of 
mutual confidence exists between the sales 
manager and his salesmen so that there is 
considerable flexibility on this point. 

The report as turned in by the salesman is 
filed in the folder. 

It will be noted from the illustration that 
there is held in the hand of the exhibitor a 
folder with the various slips projecting above 
the top of it in a fan shape. These 
slips in the case in question are 
dated from the 8th of July to the 
26th of July and gave reports of 
each day's call on the six days 
when salesman called upon the 
prospect. The exhibit is an actual 
sale and the folder after having 
been photographed at the factory 
was returned to Kansas City to 
be replaced in the regular sales 
department file. 

Mr. Hearne who originated the 
system says that it is nothing but 
the combining of a lot of other 
plans that he has used from time 
to time and that if it is kept up 
religiously its results and benefits 
will be very apparent. Its chief 
value lies in the fact that all the 
information is quickly available, 
not only for the heads of depart- 
ments or for the proprietors of 
the business, but also for a follow- 
up salesman should a change be 
made or be required. A complete 
history of every prospect is given 
on the folder and on the enclosed 



slips that are given him at the end of the day, 
noting on them a full report of the interview, 
outlining all information obtainable regarding 
the prospect and giving date for the next visit. 

Even if it has been impossible to see the 
prospect the salesman is required to return 
the slip with notation to that effect, at the 
close of the day. 

Sufficient latitude is given the salesman so 



We feel very confident that we can promise 
on behalf of Mr. Hearne that any distributor 
or dealer who would like to have further 
details of this system or samples of the sta- 
tionery and forms used can get it by appli- 
cation to Mr. Wayne Hearne, sales manager 
for the Hudson-Brace Motor Company, 
Kansas City, Mo. 



GOOD PICK-UP STORY 

HERE is a good story for salesmen to paste in their note-books. 
In speaking of the quickness of pick-up of the Hudson, call 
attention to the recent road race at Effingham, Illinois. This 
was a race for regular stock cars, a distance of seven-eighths of a 
mile. Cars were sent out from a standing start. There is a grade 
from the starting point to about half-way up the course so that cars 
have to run up hill before gaining speed. 

The race was won by Dr. J. R. Wettstein, driving a Hudson Roadster. 
His time was forty seconds flat, or a little better than 63 miles an hour. 
Remember that this was from a standing start on a course only seven- 
eighths of a mile long, and that the first half was up hill. Dr. Wett- 
stein is driving his car daily in exactly the same condition as he drove 
it in race. This speaks volumes for the quick pick-up of the 
Hudson. 



WOMEN AS CLOSERS 

ELLIOTT B. CRAWFORD, president of the Washington State 
Bank of Vancouver, Wash., studied over automobiles for two years. 
Automobile salesmen worked on him in vain. He could be in- 
terested, but he could not be sold. 

Finally, a brainy Hudson salesman got on his trail. He reached 
about the same point that other salesmen did, and it then occured to 
him that the thing to do was to enlist the services of Mrs. Crawford 
and the rest of the family to close the contract. 

He immediately took steps to interest Mrs. Crawford. She pro- 
nounced the Hudson the easiest riding, and the smoothest running 
car she ever had known. 

Instigated by the salesman, she convinced Mr. Crawford that the 
Hudson was the most consistent performer, and the most economical 
of any car regardless of price. 

This settled the question. The Crawford family now have driven 
five thousand miles in their new Hudson and have enjoyed every mile. 

This is a sample case where the woman of the house can be used by 
the salesman as a final closing medium. 



NEARLY THREE ACRES ADDED TO FACTORY SITE 



AGAIN the factory expands! 
President Chapin and his associates are determined that there 
shall be no cramping of Hudson output. 
The president personally interested himself, and practically took 
charge in negotiating the purchase from the Anderson Forge and 
Machinery Company of a tract of land to be added to the factory site. 

New Land High-Priced Investment 

This property is directly across the street from the Hudson 
factory. It fronts 500 feet on Connor's Road — the street that bounds 
the present factory site on the west — and 380 feet on Kercheval 
Avenue. In area it totals about three acres. 

The price paid was almost a record figure for factory property in 
the locality. But the officers of the company realize that room is 
needed for growth. And though the added ground runs into much 
money it would cost even more at a later date. Economy counseled 
the acquisition at this time. 



Larger Power Plant to Be Built 

This additional space will be utilized in part for the erection of a 
new and much larger power plant. This is absolutely needed to drive 
the vastly greater number 01 machines now being installed in the new 
factory buildings. 

Other buildings and departments will, later, be housed in extensive 
buildings also to be erected on the newly added property. 

Development Straws Show Hudson Growth 

The big additions to the factory, this new acquisition of larger 
ground space, the new power plant, and the million and a half cash 
investment in these things and in new machinery, speak volumes. 

Big things are ahead for the Hudson. 

And in these big days coming Hudson dealers in good standing 
will participate. 

Good though this season, and other seasons past, have been, it is 
to be far outdone by Hudson business and Hudson profits for the 
season just ahead. 



ANOTHER SPLENDID SERVICE WAGON STUYVESANT HAS FAITH IN HUDSON 



FROM the Lambert Automobile Company, Hudson distributors at 
Baltimore, Md., there comes a photograph of their splendid new 

service truck. 

It is built on the chassis of the 1913 "37" Phaeton. The motor 
is still in splendid shape and ex- 
cellently adapted for this pur- 
pose. 

The body of the truck is 
painted a very pretty maroon 
and lettered in gold with a blue 
triangle in the center. The hood 
and running gear are dark blue. 
Altogether according to the Lam- 
bert people they have a very 
attractive truck and they have 
been in receipt of very many 
compliments on its appearance. 

In addition to this truck the 
company operate two service 
motorcycles for emergency calls. 
These are rushed out on instant 
notice to any Hudson users who 
need service. 

The Lambert Automobile 
Company's service department 
for Hudson owners is second to 
none in the city. They make a 
special point of advertising this 

and state that they get splendid Excellent Example of 

results from it. 

This is merely one more additional argument for giving the very 
best possible attention to the service department. 

These Hudson trucks are becoming famous the country over. 

We urge upon all dealers who have not yet installed one to follow 
the example of Lambert and other distributors in putting into service 
a first-class up-to-date truck of this description. 



FRANK E. STUYVESANT of the Hudson-Stuyvesant Motor Com- 
pany believes in the Hudson and in the future demand for the 
car. 

He evidences this in very decided fashion by the arrangements 

made for his new building. 

This is to be one of the big 
structures of automobile row on 
upper Euclid Avenue in Cleve- 
land. It will be located at 2002 
Euclid, and is to be a three- 
story trick and steel, fire-proof 
structure. It will cover the 
entire ground space of a frontage 
of 54 feet and a depth of 189 feet. 

The three-story section will 
run back about 100 feet. It will 
be one story in the rear. The 
foundations will be adequate to 
carry additonal stories as they 
are demanded. 

The first, second, and third 
floors of the building are to be 
occupied by the sales, service 
and repair departments. The 
basement will be given over to 
the used-car department. 

As Mr. Stuyvesant said: 

rofitable Service Wagon "When we OCCUpy these new 

quarters, the Hudson will have 
the finest salesroom and most efficient service station in Cleve- 
land. And I will see that everybody in the building does justice 
to every Hudson prospect and to every Hudson owner." 

This is the spirit that wins, and this is the kind of representation 
and the kind of building that should represent the Hudson in every 
corner of the world. 



HAS OWNED ELEVEN CARS- 
LIKES HUDSON BEST 



DISTRIBUTOR STEINHARDT of 
Company of San Antonio, Texas, 
tograph herewith repro- 
duced. 

At the wheel is Mr. G. W. 
Cowles, the auto livery man of 
San Antonio. He has owned cars 
of eleven different makes during 
the last ten years, and now owns 
two Hudsons. 

H essays he never knew what 
real motor car satisfaction was 
until he sat behind the wheel of 
the Hudson. 

In breezy western style, Mr. 
Cowles has decorated his car by 
painting the designation * 'Hud- 
son Cruiser" on the cover of his 
spare tire. 



the Crockett Automobile 
furnishes us with the pho- 



G. W. Cowles in his* "Cruiser" 



GOING VISITING 
IN A HUDSON 

EW. SCHODER, with his mother and others in the party, has 
# just completed a trip from Ithaca, N. Y. t to Portland, Ore., 

5,640 miles. One of the main 
purposes of the trip was that 
Mrs. Schoder might pay a visit 
to her son in Portland. She had 
not seen him for several years. 

The Hudson party left New 
York on June 18 and followed the 
Lincoln Highway to Cheyenne, 
then turned south to the Santa 
Fe trail through southern Cali- 
fornia and up the coast via San 
Francisco to Portland. 

The running time averaged 
better than 100 miles per day 
and no difficulty whatever was 
experienced on the entire trip. 



— 4 — 



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VOLUME V. 



DETROIT. MICHIGAN. SEPTEMBER 18. 1915. 



NUMBER 12 



HOWARD E. COFFIN HONORED 
BY NATIONAL GOVERNMENT 



NOTABLE honor has been conferred on Howard E. 
Coffin, vice-president and consulting engineer of the 
Hudson Motor Car Co. 
Mr. Coffin and one other prominent automobile 
engineer have been selected by 
Secretary of the Navy Daniels to 
serve on the Civilian Advisory 
Board which will be organized by 
the United States Naval Depart- 
ment next month. 

The Society of Automobile 
Engineers was asked to select 
from their number two members 
to serve on this board. 

The members of the society 
named Howard E. Coffin and 
Andrew L. Riker, both of whom 
have been prominently identified 
with automobiling since the 
birth of the industry. 

For the benefit of new mem- 
bers of the Big Hudson Family it 
may be of interest to state a few 
of the main facts relative to Mr. 
Coffin's career. 

His technical education was 
obtained in the engineering de- 
partment of the University of 
Michigan. In 1898 he built a 
single -cylinder, two-cycle, gas 
engine, machining the castings 
and doing the other work himself 
in the shops of the mechanical 
engineering department of the 
University of Michigan. The 
engine was placed in a motor-boat or launch also built 
by Mr. Coffin. As far as is known this boat is still running 
on the Detroit river. 

Late in 1898 or early in 1899 Mr. Coffin built a steam 
automobile which performed according to reports, better 
than any machine of a similar type then known. 

He drove this car himself for about three years. After 
drifting around the country in various hands, it finally 
came into the possession of the Hudson Motor Car 
Company and is now in Mr. Coffin's garage in Detroit. 

From 1902 to 1905 he was chief of the experimental 
department and chief engineer of the Olds Motor 
Works. He then assisted in organizing the E. R. Thomas- 
Detroit Company of which he was vice-president and chief 
engineer. He also became consulting engineer of the E. R. 
Thomas Motor Company. The Thomas-Detroit companies 
subsequently were known as the Chalmers-Detroit Company 
and of this company Mr. Coffin was vice-president and chief 



Howard E. Coffin, 

Vice-President and Consulting Engineer 

Hudson Motor Car Company. 



engineer Since 1910 his interests have been identified 
solely with the Hudson Motor Car Company of which he 
is vice-president and consulting engineer. 

Mr. Coffin's connection with the Society of Auto- 
mobile Engineers has resulted 
in some of the greatest advances 
known in the history of that 
institution. 

He has occupied many posi- 
tions of importance and honor 
and has always been one of the 
most prominent members of this 
and other American automobile 
associations. 

There have been others who 
have shared with Howard E. 
Coffin the difficulties and honors 
of the designing and production 
of the motor car itself. 

There have been others promi- 
nent in the organization and guid- 
ance of the commercial organiza- 
tions vitally necessary to the suc- 
cessful development of any form 
of public mechanical discovery. 

But there have been few or 
none who have occupied so 
prominent and distinguished a 
place in both avenues of effort 
as has Mr. Coffin. 

The automobile industry, and 
the world generally, owes to 
Howard E. Coffin perhaps the 
largest share in the improvement, 
mechanically and artistically, that has characterized 
the motor car during the last ten years. 

It owes to him also the more intangible and less widely 
appreciated benefits that he has brought to the organiza- 
tions technical and commercial, that have made possible 
the marvelous perfection of the motor car of today. 

These are qualities that have been brought to the motor 
car industry by Howard E. Coffin. And it is for these 
things that he is recognized in the innermost councils of 
the industry itself as being entitled to the highest honors 
that can be bestowed upon him for his years of labor in 
the field of automobile development. 

Whatever may be the duties that are contemplated or 
that may develop through Mr. Coffin's appointment to the 
Naval Advisory Board it is certain that as far as he 
is personally concerned his connection with the board 
will be productive of the highest benefits in any line 
along which his efforts are directed. 



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NEWSPAPERS FEATURE HOWARD E. COFFIN 
IN FRONT PAGE PICTURE AND STORY 



Every important newspaper in the world gives front page space this week to Howard E. Coffin, Vice-President and Con- 
sulting Engineer of the Hudson Motor Car Company. The clipping reproduced below shows how 
Mr. Coffin is honored as one of the most distinguished citizens of the United States. 



Digitized by VjOOQIC 



My Dear Son: — September 18th, 1915. 

Have been home now for a couple of days and have been thinking 
over what you said about your next three months' work. Nobody 
can solve your problems for you but yourself. Yet I may be able to 
suggest a few things. 

In the first place you have allowed your used-car stock to accumu- 
late. That is bad. You have — if I remember rightly — about $10,000 
to $12,000 tied up in old cars. I wish you had told me of this sooner. 
The time to handle used car stock accumulations is BEFORE they 
accumulate. 

Yet I am well aware that it is hard to let a sale slip to a competitor 
when a little easing off on the used-car allowance will get you an order. 
And where there are so many used cars offered in trade one cannot 
always avoid handling these deals. 

Where you make a mistake is in letting the used-cars go without 
attention. You stick them away where they gather rust and dust. 
They inevitably deteriorate. They get more and more out of style. 
Every day they lie there they lose in value. 

You forget them. You hate to think about them. You avoid the 
subject. You play the ostrich trick of sticking your head in the sand 
thinking thus to escape danger. 

The only safe and sane way to conquer a difficulty or a danger 
is to FACE it boldly and promptly. You'll HAVE TO meet this 
used-car problem some day. The sooner you attack it earnestly and 
determinedly the better. 

Get at those cars at once. Make a careful examination of them all. 
Figure up their individual and total cost. Sec how they can be sold 
to realize cost, or as near it as possible. Some may sell for a small 
profit over trading figure, cost of repairs, handling and selling com- 
mission. Others will sell at a book loss. Disregard that if you can 
come out with anything like a safe figure. If you must take a loss on 
the whole lot get it over with as soon as you can. You are losing more 
money by keeping these cars than you will by selling them. 

Put your salesmen on them and tell them they've GOT TO BE 
SOLD. I saw some of your men sitting around reading motor papers 
and waiting for ball game reports and floor callers. Get those men 
out in the streets, into the alleys, up and down the elevators, into the 
houses, on the hunt for sales of used cars. 

Work every possible scheme and plan your mind can devise. 
You'll self some cars by one method, some by another. But sell them 
in some way. 

Some dealers have done well by an auction. Clean up the cars, 
make them run, advertise them in an attractive way. Get the thing 
sensationally talked about. You can use "splash" methods in this 
that you couldn't use on your new cars. Get the town and country 
talking about it. 

Get a crowd. Work up the enthusiasm. Have a good auctioneer. 
You'll be amazed to see how you'll clean out. One energetic and 
resourceful distributor sold $16,000 worth of used cars before 2 P. M. 
on an "auction day". And got good prices, too. 

Clean out that used car mess. YOU MUST. Don't stop your 
efforts until every car is gone and you have cash in the bank instead 
of rusty, dusty cars in your back storage room. 

The next three months is an ideal time for you to perfect your 
organization before the show and spring selling season comes along. 

You need at least 50 per cent more sub-dealers than you have. 
Put out some of your retail men on the wholesale. See every one of 
your present dealers and get them into line for the season ahead. It 
isn't a day too soon to begin this. 

Visit all the places where cars should be sold. Keep after them 
until in each one you get a man, or such an arrangement that you can 
close a man quickly when necessary. 

Some will not sign up now because you cannot give them a demon- 
strator. Yet this is not an insuperable obstacle. There is a way of 



putting things to prospective local dealers that will show them the 
value of getting decided now on their future line. Your men must 
make the Hudson line so attractive that dealers will want it and will 
agree to at least a conditional agreement so as to prevent your letting 
the representation go to a competitor. 

You'll find some "weak sisters". Get them into line or drop 
them without compunction. Never hesitate to do what you know 
and feel to be right and in the. best interests of your business. Don't 
let personal bias, or sentiment, influence you to keep a dealer in the 
organization when you know his place could be better filled by some 
other. This is no injustice to a dealer who sometimes thinks because 
he has had the Hudson line for a long time he should continue to have 
it. If a man is energetic, resourceful, honest, and enthusiastic he 
will make such a success of his Hudson contract that he will himself 
insure its renewal and continuance. 

He digs his own grave if he isn't worthy to stay in your organiza- 
tion. 

Go after repair work, and repainting and refinishing. Many of 
your owners lay their cars up for the winter. Know who it is that 
does this — call on them and get their cars for storage and care during 
the winter. Get them to give you an order to overhaul, repair, refit, 
repaint or whatever may be necessary, during that time. If you 
have room a paint shop will prove a fine winter accessory, even if 
you don't run it through the summer. I know dealers who rent a 
place especially for this winter paint shop. And make it pay, too. 

Encourage your owners, however, to run their cars through the 
winter. Explain to them that to keep their tires in use is much better 
than to lay them away to depreciate and become weak. Cars run 
the year around are much better for the dealer than cars laid up during 
the cold weather. 

Where owners do thus use their cars, get around to see them all in 
ample time before the spring driving season opens so that you can 
secure the overhauling of their cars, or make them propositions for a 
trade for the new Hudsons then due. If you can tie up your owners on 
options or something of this sort it greatly facilitates the placing of 
early orders. 

Get agreements in as many cases as possible for early trade and 
delivery. In this way you get the used cars in time to permit of dis- 
posing of them during the spring and early summer demand. Then 
is when used cars are least troublesome. 

You should know every individual Hudson owner in your territory, 
and so well that you know just when best to see him about a trade, 
or an overhauling, or a new car. Encourage your dealers to do this 
also. It results in many a sale that otherwise would be lost. It also 
creates a source of very welcome income during the winter season. 

Winter, too, is the time to go over your entire establishment. 
Check over all your repair and replacement stock. Investigate every 
corner and every department. Lay new plans. Create better system. 
Consolidate work, increase efficiency, reduce running expenses. 

I think it a wise plan to do something every season to the outside 
of your place of business. Unless, of course, it is right new, or of such 
construction that change and remodeling is inadvisable or unnecessary. 
But the average place can have a new coat of paint, or a new doorway, 
or a canopy, or a driveway, or new show windows, or something of 
this sort to create talk, make a fresh appearance, give you an opening 
for a splurge and advertising of some kind. 

All these things are ready to your hand during the next three 
months. If you give them proper attention you'll be getting spring 
deliveries of cars before you realize it. 

I want to see you start with a clean slate, money in the bank, cars 
on the floor and ready for delivery, owners all lined up, seasonable 
repair work out of the way, and most important of all A COMPLETE 
AND WELL CHOSEN ORGANIZATION OF DEALERS ALL 
OVER YOUR TERRITORY. 

Write me of anything that you want to know that I have forgotten. 

DAD. 



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ceeded the most optimistic forecast. 

After searching investigation and scrutiny the Hudson Motor Car 
Company believes, however, that the demand in 1916 will be even 
greater. 

A large part of this big call for Hudsons and some other cars 
comes from the farmer. 

Farmers Have Cash 

The farmer perhaps more than any other one class has profited by 
European war conditions. Wheat that before the war brought 75c 
to 80c has practically doubled in price. Last fall beans sold in Michi- 
gan at $1.40 to $1.60 per bushel. This year they are worth $3.00 and 
over. All raw food materials are correspondingly high in price. 

The country has been raked from side to side for army horses 
and mules. Millions of dollars have gone into the hands of stock 
raisers and others who had surplus horses of quality to sell. 

In some sections, to be sure, war conditions have not benefitted 
so greatly the rural population. This, however, is largely because 
almost entire dependence is placed in some sections upon a single crop. 
It has not yet been learned by all that single crop farming is gambling. 
When it pays it pays big, and when it loses it loses big. 

The northwest at one time was settled with wheat gamblers. Now 
these wheat raisers have discovered that diversified crops pay them 
better in the long run, and pay them steadier incomes than big prices 
at infrequent intervals. When other sections learn this same lesson 
of diversified crops, and hog and cattle raising, they too will profit 
immeasurably. 

This is not intended as a criticism, it merely is a statement of 
conditions. 

Farmers Buying Heavily 

A large part of next season's Hudson demand is going to be from 
the farmer. 

Some dealers apparently are not yet convinced that farmers will 
buy a car of the size, quality and price of the Hudson. 

But their unbelief does not alter the fact, it merely causes them 
to lose the advantage of an existing demand. 

Other dealeis are selling Hudson cars to the farmers. Every dealer 
could do so it he took the proper steps to fill the demand that exists. 

Some Farmer Sales 

Distributor Gamble of Toledo recently sold Hudsons to four far- 
mers in his territory. A very significant fact about the sale was that 
in each case it was the first car that the prospect had owned. 

Gamble tells of another instance where the local banker had in- 
terested a farmer and his wife in buying a Hudson. They had worked 
hard all their lives, had accumulated considerable property, a good 
house and a good farm, but because of their frugal habits the spending 



plored him to cancel the contract. The w T ife 
even wept. 

They stayed there all day begging to be released. 

Mr. Gamble called up the banker, who told Mr. Gamble to hold 
them to their contract and make them lake the car, that they were able 
to buy it, and that it would be the best thing that ever happened to 
them. 

Now that the farmer has his car and has discovered what it means, 
he could not be induced to part with it and says himself it is the best 
purchase he ever made. 

Autos Displace Farm Horses 

In a small town in Michigan a few days ago they were having 
their "Farmers' Day." The main street in the town is about three- 
quarters of a mile long. It was lined on both sides from end to end, 
as closely as they could be parked, with automobiles. 

A quick count ran well up into the hundreds. A similar count of 
horse vehicles made at the same time showed less than 25 in the town, 
and these were put off on side streets in inconspicuous places as though 
their owners were ashamed of them. 

The automobiles ranged in price from moderate sized, cheap 
machines up to Hudsons. 

There were half-a-dozen 1916 Hudson phaetons, Hudson roadsters 
and a couple of Hudson closed cars. 

Very few of these machines were owned by town people, the big 
bulk of them coming from the surrounding farms. 

What is true of this town is true of practically every typical small 
town in every farming community in the United States. 

Increased Sales to Come From Farms 

A considerable portion of the increased sales for next season is 
going to come from the farmers. 

It is up to Hudson dealers to inaugurate a system of selling that 
will reach out and supply well-to-do farmers with Hudson cars instead 
of permitting them to buy lower priced cars, and cars of other makes 

The farmer who can afford a car at $1,000 can afford to buy a 
Hudson. There are easily 500,000 farmers, on a rough computation, 
in the United States who can afford to buy a Hudson car, yet the 
percentage of this class who do buy a Hudson next year inevitably 
will be comparatively small. 

This is due largely to the lack of faith and lack of energy in Hudson 
dealers and salesmen themselves. If they believed thoroughly and 
firmly that they could sell the Hudson to this class of rural buyers, 
there would be three times as many sales as there are now- 

A definite campaign, developed and directed toward farmer pros- 
pects in every territory in the United States, would increase the sales 
of Hudson cars next year to the rural community by at least 60 per 
cent. 



SPOKANE DISTRIBUTOR 
MAKES RECORD SALE 

THE Hawkins-Twit chell Company, dis- 
tributors in Spokane and the Inland 
Empire for the Hudson, report what is 
probably the record sale of high-grade motor 
cars in that locality. 

A carload of four Hudsons was unloaded on 
the afternoon of September 10. None of these 
cars had previously been sold. By noon of 
the 11th all four cars were sold and delivered 
to residents of Spokane and vincinity. In one 
instance a used car was taken in trade and 
this car also was sold before noon of Septem- 
ber 11th. 

It will be observed by readers of the 
Triangle that the Hawkins-Twit chell Com- 
pany and members of their organization are 
certainly "on the job" in the Inland Empire. 



"THE CAT CAME BACK" 

A MAN in Moscow, Ida., bought a Hudson 
roadster from F. J McDonald, Hudson 
dealer at that point. Contract specified 
"delivery as soon as possible," but McDon- 
ald couldn't get the roadster. In fact we were 
selling roadsters so fast that they were gobbled 
up almost before the paint was dry. 

McDonald had to wait his turn, but the 
buyer wouldn't wait. He became very much 
peeved. He had his lawyer write a letter, 
which he registered, canceling his order for 
the car. He took back another car that he 
had delivered which was to be in trade on the 
Hudson roadster. 

Afterwards this old car, — which he had 
fortunately gotten out of a moment sooner, — 
went over a cliff 500 feet high, was picked up 



in a basket and a barrel and carried to the 
scrap heap. 

Owing to the courtesy of F. J. McDonald 
and the Hawkins-Twitchell Company of Spo- 
kane in accepting the cancellation of the order 
in a pleasant and courteous way, the Moscow 
man became very much repentent. When he 
found his old car was smashed un-repairably, 
he bethought himself of the many good quali- 
ties of the Hudson and of the consideration 
with which he had been treated by the Haw- 
kins-Twitchell-McDonald combination. 

Whereupon he trotted back to Mr. McDon- 
ald and inquired if it were then possible to 
get a car. One was immediately available, so 
he placed another order and is now a delighted 
Hudson owner. 

Moral — as suggested by president H. G. 
Hawkins of the Hawkins-Twitchell Com- 
pany; "A soft answer turneth away wrath." 



4 — 



Digitized by VjiJOy LC 



VOLUME V. 



DETROIT, MICHIGAN. SEPTEMBER 25. 1915. 



NUMBER 13 



KEEPING UP SELLING STEAM 



A CONDITION sometimes arises where a dealer has 
sold all the cars he can get. 

Unusual popularity of a car — greater than either 
factory or dealers had dreamed of — may exhaust the factory 
supply. 

Several months may elapse before a new series car can 
be built and shipped. 

Distributors and dealers 
face a period when overhead 
continues, but when receipts 
are at a low ebb. There is 
perhaps only on hand for sale 
a limited number of closed 
car models, and possibly a 
few used cars. 

The sale of accessories, 
and repair jobs, furnish about 
the only source of revenue. 

1 11- Advised Economy 

Under these circumstances 
some distributors and dealers 
have expressed a false idea of 
economy. 

They propose to discharge 
a large percentage of their 
selling force, cancel all their 
advertising, cut down service 
to a minimum, and get rid of 
most of their shop help. 

They call this "taking in 
sail" until the business 
weather improves. It might 
more properly be called "busi- 
ness insanity/ ' Ready for Action 

It is laying the foundation 
for reduced selling effectiveness for the season just ahead. 

It is creating the serious obstacle of an inferior selling 
force just at the time when selling steam should be at its 
highest pressure. 

Pruning That Kills 

To prune off the useless branches, and cut back unpro- 
ductive members puts stronger fruiting into a tree. 

But to slash away fruit spurs and strong, vigorous limbs 
may kill the next harvest, or at least materially cripple it. 

To drop excellent, Hudson-trained salesmen who will 
be imperatively needed in three months or less is almost a 
business crime. Good men are scarce. They cannot be 
picked up in a day, or in a week. And they cannot be 
trained in six months, or in a year. 

Remember, too, that YOU will be only one of many 
dealers who will be "bidding" for these salesmen as soon as 
the busy season arrives. 

Every motor-car dealer wants salesmen from April to 
August. You may have to pay a premium to get back the 
very men you drop today. 



And the premium you then pay may easily be larger 
than the sum it w r ould cost to retain these men on your pay- 
roll for a few weeks. 

Cashing In on Surplus Help 

There are not enough retail sales to keep all salesmen 
fully employed during the inevitable slack season in any 

line of business. The motor- 
car is no exception. 

One remedy available to 
a motor-car dealer is to divert 
the surplus of selling machin- 
ery into other channels for a 
time. 

Send the retail men out 
into the territory to improve 
its organization. 

Turn their energies loose 
on used cars — if you have any 
left in stock. One dealer puts 
his used cars in shape, and 
sends them with salesmen 
out into the country with in- 
structions to the man to come 
back without the car. Then 
he is given another to sell in 
the same way. 

Utilize the slack season 
for the "honing and strop- 
ping" of the human tools, to 
give them a keener and sharp- 
er edge. 

Hold meetings frequently. 

Start a winter class in sales- 

manship,tact, smiles,resource- 

fulness, method, pertinacity, 

and the other qualities that go to make up the star salesman. 

Using the Triangle, the Hand Book, the Pocket 

Manual, and the Owner's Bulletin as text books see to 

it that every salesman knows the Hudson gospel clear 

through from end to end. 

Get your staff into such shape that when the more active 
selling season opens they will go out with such "pep" and 
enthusiasm that they will be far more efficient than when 
they closed the fall work. 

"In Time of Peace Prepare for War" 

Said Horace, 65 B. C, "In peace, as a wise man, he 
should make suitable preparation for war." We of today 
have shortened the maxim, but the meaning is the same. 

To wait for war before arming and drilling is to invite 
defeat. 

To wait for the busy season in motor-car selling before 
getting ready to sell cars is to reduce sales, and restrict profits. 

The dealer who delays until the spring season is upon 
him before he completes his selling organization and before 
he secures and trains his salesmen invites disaster. 



CLEVER PLAN FOR COUNTRY FAIRS 

HERE is a picture of the tent and exhibit staged by the Hudson- 
Phillips Motor Car Company of St. Louis, Mo., at the various 
country fairs that take place in their territory. 

The distributors work very closely with their dealers. 

The car is furnished by the distributor, as is also the tent, the 
signs, the furnishings and other details. A representative of the 
distributor accompanies the outfit. 

The tent, poles, flags and other paraphernalia are all packed in 
the exhibit car which is then driven to the next point where a fair 
is being held. 

On arrival the tent is unpacked and set up, the car is washed and 
polished, the tables are put in place and everything is ready for sales 
or demonstrations. 

Where opportunity offers the car is entered in competitive contests. 
Occasionally it takes a spin around the race track. Once or twice it 

Vina wnn nnfaKIn trnnhios at. tViASP fnirs 



BANDIT HUNTING IN A HUDSON 

IN Texas, down by the Rio Grande," they are having an interesting 
time with irresponsible Mexican bandits. 

Recently a number of these desperados attempted to intimidate 
Uncle Sam by burning a bridge at Berrado, 12 miles above Browns- 
ville, Texas. 

Sheriff W. T. Vann of Cameron County, Texas, concluded to go 
after them. 

Quick transportation was needed if the posse was to save the 
bridge, and a trestle connected with it. In looking for the swiftest 
automobile he could get, the sheriff went at once to Wm. Steinhardt 
of the Crockett Automobile Company of San Antonio, Hudson dis- 
tributor for that district. 

B. H. Posey, Steinhardt's territory man, offered to drive a Hudson 
with the sheriff and a posse of Texas Rangers and deputies to the 
Berrado bridge. This was done, and they arrived at the bridge in 
time to save it from complete destruction. They also secured the 
dynamite which the bandits were preparing to use. 



MAYOR BRYAN OF LINCOLN IS 
ENTHUSIASTIC HUDSON OWNER 

MAYOR CHARLES W. BRYAN, of Lincoln, Nebraska is an 
ardent admirer of the Hudson. 

He is here shown at the wheel of his latest purchase. Beside 
him is his brother, ex-Secretary W. J. Bryan. Others in the car are 
Mrs. W. J. and Charles W. Bryan, Miss Louise Bryan and Miss Mar- 
shall, a relative of the family. 

Lincoln, Nebraska, like many 
other American cities has suffered 
from a lack of public spirit and 
leadership, and the general apathy 
of many of its citizens toward muni- 
cipal affairs. 

The city is under the commis- 
sion form of government. Last 
spring it became necessary to elect 
a new commissioner. No one had 
a definite program for the future 
welfare and advancement of the 
city. 

tinder these conditions Chas. 
W. Bryan announced a definite 
program and failing to secure the 
enlistment of a proper leader to 
carry out the plan he took up the task himself and entered the primary. 

He was elected to the City Commission by a large majority and 
was immediately chosen mayor of Lincoln. 

Immediately following his election he started the work of securing 
the reforms outlined in his platform. 

These are in brief: Dollar Gas, a Free Employment Bureau, a 
City Attorney whom laboring people can consult without pay; Work 
of Building Better Roads and Streets; Consolidation of several City 
Offices; Paving Bonds to be sold in Small Denominations to Lincoln 
people; City Market; Cheaper Water; Garbage Disposal Plant; 
Parks; Comfort Stations and other Meritorious Ideas. 

Mayor Bryan has invited the co-operation of Lincoln citizens in 
his plan and has asked those interested in the matter to write him at 
the City Hall giving their views in the matter. 



HOW SERVICE SELLS CARS 

MASON AMBLER of the Law Department of the Baltimore 
& Ohio Railroad Company of Parkersburg, W. Va., is an en- 
thusiastic Hudson owner. 
Recently it was found necessary to install some small repairs on 
his car, and this was promptly and efficiently done by the nearest 
Hudson Service Station. Mr. Ambler thereupon writes us as follows: 



"I highly appreciate your attention and service in this particular 
which is in keeping with my experience with the Hudson during the 
past five years. It has always given me pleasure to recommend your 
cars, and / have assisted in placing fifteen of them." 

Evidently prompt, cheerful, and satisfactory service is a pretty 
good advertising proposition. Here is an owner who has practically 
been a salesman for fifteen Hudsons. Nothing pays so well as good 
service and satisfied customers. 



r 



DID YOU BUY A 
CALCULAGRAPH? 

[N the May 15 issue of the 
Triangle "Dad" in one of 
his letters suggested that a 
Calculagraph would be an instru- 
ment of very much service in a 
dealer's shop and repair de- 
partment. 

Several dealers acting on the 
hint installed one of these 
machines. 

One of these dealers was at 
the factory recently. He told the 
editor of the Triangle that he 
did not know what the instru- 
ment was but he telegraphed to System, a Chicago technical 
magazine, and found out what it was and where he could get it. 
He then wired an order for one of the machines. 
He installed it in his repair shop and it saved 42} i hours' time 
that otherwise would have been lost on the very first day it was 
installed. Now he has applied it to a dozen departments in his 
business and says it is one of the biggest money-makers and time- 
savers that he ever came across. 

The Triangle would be exceedingly glad to know of any case 
where a dealer has installed this machine and would like to know 
his experience with it. Will those who have done so be kind enough 
to write a little note to the editor and tell him their experiences 
with the Calculagraph. 



A. L. Nelson, Hudson distributor at Erie, Pa., sold fifteen Hud- 
sons in the past two weeks. Mr. Nelson reports a great -demand for 
the Hudson and predicts it will be even greater next season. 



No business man in Atlanta, Ga., is more optimistic over the 
business outlook than is J. W. Goldsmith, Jr., who distributes Hud- 
sons to the people of Atlanta and the state of Georgia. 

"Our business in Hudsons has been so great that it has been hard 
to supply the demand," said Mr. Goldsmith. "This is true not only 
in Atlanta, but throughout the State. 



B 



•2 — 



Digitized by VjULJ V IC 



My Dear Son: — 



September 25, 1915. 



To lay down for you — as you ask — a plan and schedule for the 
handling of service in the big and little towns of your territory is a 
job of some magnitude. I don't know that I can put it into words in 
a way that will perfectly meet the situation. But I will try to define 
it helpfully. 

Perhaps it would be well to state what service is as understood by 
the Hudson Motor Car Company, and its important distributors and 
dealers. 

Service is the maintaining of a Hudson car in good operative 
condition, and so perfectly satisfactory to its owner that he con- 
stantly will recommend the Hudson to other people. 

The company and the dealer are under certain service obligations 
to every owner of a Hudson car. They have so stated in advertise- 
ments, in catalogs, in letters, and by word of mouth. 

It makes no difference how the car was acquired by its owner, 
what price he paid for it, whether it was sold into the territory by 
another dealer, whether it is a late model or one of the earliest cars 
built by the company. The fact that it is a Hudson car and in the 
dealer's territory makes him responsible to the owner for certain 
duties to be performed for him and for his car. 

Some of these duties should be performed gratis, without charge, 
while for others the owner should pay a fair and reasonable price. 

Where to draw the dividing line between gratis service and pay 
service causes much discussion. 

In the larger cities and towns service is in some respects a simpler 
problem than in the smaller places, and in the strictly rural districts. 
The city man has less area to cover, distances are shorter, streets are 
usually smoothly paved, the character of service called for is different. 
The greasing and oiling of cars, the elimination of squeaks, the chang- 
ing of tires, the general tuning of the car comprise the greater part 
of the dealer's duties. City people demand that their cars run sweetly, 
noiselessly, and without care or trouble on their part. Owners who 
do not employ a driver want their cars greased, oiled, and tuned by 
the dealer. They have neither time nor inclination to do it them- 
selves. They do not want to know anything about the car, mechani- 
cally. All they ask is that it always shall be ready to run at its best. 

The city dealer does a large business. lie sells a goodly number 
of new cars. He makes a profit on accessories and on his parts and 
repairs. He has a shop force of a considerable number of men. These 
are specialists, experienced mechanics, able to do good work rapidly. 
He is in a position to give excellent service systematically, economi- 
cally, promptly. 

I have not space here to go into the question of a general guar- 
antee, replacements, repair of parts claimed to be defective, and 
matters of this kind. 

This is a whole subject in itself. As a rule there is less difficulty 
in this respect than there is as to the item of daily care and oversight 
of an owner's car. 

I will take the opportunity at some later date of discussing re- 
pairs and replacements. 

Today I want merely to suggest how an owner's car should be 
looked after in order to avoid the necessity for his personal attention 
to its greasing, oiling, tuning, and details of this kind. 

This properly conducted practically assures the buyer's satisfac- 
tion. It starts him out on the right track. It avoids dissatisfaction 
arising from early injury to a car from lack of knowledge on the 
owner's part. 

The inspection plan in general use is that owner's cars are regularly 
inspected either at their own garages, or at the dealer's service de- 
partment. The car is gone over, greased, oiled, adjusted, and tested. 
There is no charge for this except for the oil and grease used. 

Some dealers do this once a month for a year. Others make the 
free service period six months. Some have it ninety days. Some 
inspect every two weeks. Some every three weeks. A standard time 
and method is desirable. 



Owners should be notified by mail — a postal card is good — of the 
date of their service reservation. If their car is not brought in for 
inspection on the date set it is the owner's fault and he loses his 
inspection. His car must go over until the next date. Unless he 
cares to pay regular charges for the time spent in making a special 
inspection and lubrication. 

The dealer should know accurately just how much time is spent 
on each car, how long it takes to lubricate, to grind valves, to burn 
out carbon, to adjust tappets and other details. The free service 
should be separated from the pay service. He should be able to tell 
just how many hours of free service were given and at what cost. He 
also should know the same for the pay service. Many dealers use the 
calculagraph or other form of time stamp for recording and computing 
shop time. (This was mentioned once before in a previous letter.) 
Only in this way can a dealer know what his inspection service costs 
him, and how much time is needed by the average car and the average 
workman. 

A service wagon is quite necessary. Some dealers also have one 
or more motor cycles. Others claim that the small, light car is better 
than the two-wheeler. It is possible on a car to carry batteries, tools 
and other things that cannot be put on the motor cycle. I have 
seen some extremely handsome Hudson service wagons. It pays well 
to install one. As an advertisement alone the expense is justified. 
All vehicles should be snappy, distinctive, clean and neat. Drivers 
and operators should be in " Hudson" uniform. 

City service develops many calls of an almost trivial character. 
A car will not start. A puncture must be attended to. A lady driver 
cannot handle the top. Gasoline is exhausted. The battery has 
been run down through ignorance or inattention. The generator 
clutch sticks. A wire comes off its terminal. These little things, 
however, stop the car. They cause inconvenience and embarrassment. 
The owner demands that he have instant response to his telephone 
call. 

Sometimes a clever man on the telephone can develop the cause 
of the trouble and by a hint or two enable the owner to extricate him- 
self from the difficulty. But whatever the trouble the dealer must be 
prepared to give it immediate attention. This is really his great 
opportunity to prove that his car is the best one to buy. The owner 
who gets instant and courteous response to his S. O. S. signal will 
talk to all his friends about it. Shrewd dealers like to hear from 
owners in trouble. It is their golden opportunity to advertise. 

Every motor-car owner talks about his little annoyances and mis- 
haps. It is his constant theme of conversation. How he got stuck 
in the mud here, how he had a blow-out there, how T a puzzling knock 
developed in his car. If he can add to his story that the Hudson 
service fixed him up quickly and inexpensively he starts a word-of- 
mouth advertisement for the Hudson that, like the ripples from a 
stone thrown in a pool, never ceases widening. 

At the expiration of the free service period many dealers carry 
on the system on payment of a nominal sum per month by the car- 
owner. One dealer finds $4.00 a fair charge. His owners are glad to 
pay this small fee for the continuation of the plan. This dealer has 
over 100 owners now paying $4.00 a month each. It constitutes a 
nice little income each month. Of course when an owner buys a new 
Hudson he then begins again, for the stated period, on his free service. 
The service dates with the car not with the owner. 

In the next two succeeding letters I will go into the question of 
service in small towns and in rural districts. And also discuss the 
question of educating owners with a view to enabling them to care 
for their own cars and thus lessen dealer's work and expense. Dad. 



QPTIMISM is the knowing that all endeavor that has 
good for its ultimate will be realized. It is the sunshine 
of positive assurance. 



On the Plains. Water, Water, Everywhere 



The Peak Car Among the Peaks 



— 4 



Digitized by VjOOQIC 



VOLUME V. 



DETROIT, MICHIGAN. OCTOBER 2. 1915. 



NUMBER 14 



COURAGE : THE SOLVER OF PROBLEMS 



TO dare is to win. 
Courage conquers almost all conditions. 
The will to go ahead, to face difficulties, to meet 
obstacles, to fight opposition — is a guarantee of victory. 
The easiest and simplest way out of a problem is 
straight through it. 

Every man can recall experiences when his way seemed 
dark and difficult. Yet when merely the courage to face 
the obstacle solved the problem. 

Practical 

This is by no means a "high-brow" essay. 

It is as intensely practical as is daylight. 

The application of the principle will prove its truth. 

You are where you are today because you had nerve, 
decision, assurance, 
i nit iat i ve . 

You can be what 
you wish to be to- 
morrow by continu- 
ing to exercise the 
same qualities. 

Many a well-off 
and well -satisfied 
Hudson dealer of 
today stood at the 
fork of the roads a 
few years ago. He is 
what he is because 
he had courage. 

The kind of prac- 
tical courage that 
enables a man to 
sink all other aims 
in his determina- 
tion to win along a 
certain line. 

The Davy Croc- 
kett kind of courage 
that goes ahead 
when the right road 
is found. 

Self-Renewing 

One need not 
have on hand at the start a supply of courage sufficient 
to last throughout the entire undertaking. 

Courage to take one step guarantees that the supply 
will renew itself in time to provide nerve for the second. 
And for the third. And the fourth. And the thousandth. 

Plan by all means. Don't step out blindly into dark- 
ness. Know what you want to do. Scrutinize the difficul- 
ties. Use a spy-glass in looking ahead. 

Application 

You — every-day, hard-headed, practical business man — 
who says he is "from Missouri," and has no psychology in 
him. Here is the "brass tacks" you ask for. 



You want to enlarge your business. You seek to do 
more than you did last year. You have the wish but fear 
the uncertainty and dread the undertaking. 

Survey your field. Determine how many cars you wish 
to sell next year. Analyze the possibilities of your territory 
from the Hudson standpoint. 

Select logical points for local dealers. Apportion the 
number of cars each should sell. 

Sum up your total. On the basis of past experience, and 
aided by the factory (ask for suggestions) compute your 
gross and net receipts, your overhead, your shop and 
service cost, your advertising. 

Lay out a plan for wholesale and retail handling. Deter- 
mine to sell a certain number of cars in each department. 
Decide on your plan for a sufficient selling force. 

Limit your ex- 
penditures for rent, 
power, light — gen- 
eral overhead. Be 
progressive, but 
prudent. Sanguine, 
but safe. 

See your banker. 
Your architect or 
landlord. 

Prepare a "bud- 
get" for the year 
ahead. Be liberal 
yet conservative in 
estimating expenses 
sufficiently high, 
but scan each item 
closely for un- 
necessary outlay. 

Act 

When your map 
and route is pre- 
pared— ACT. 

Don't become 
ossified through 
fear and doubt. 

Stefansson — the 

Artie explorer — has 

started, on foot, on 

a year's trip due north. He knows only a day or two ahead. 

He has courage. He has achieved success. 

You'll meet difficulties. There are obstacles. Certainly! 
But COURAGE to do, to begin, to act, to progress, will 
solve the problems. Will provide the nerve, the ability, the 
steam, to carry you over and past them. 

To ask is to get nine times in ten. Try it on your banker. 

You'll never get ahead unless you intelligently and 

courageously set about it. "Who asks timidly courts denial." 

You'll not double your last season's sales unless you 

decide to do it, plan to do it, prepare to do it. 

Your sales force cannot improve of itself. If you want 
good men you must seek them, and having found them must 

(Continued on next page) 




Stefansson travel** on foot. 

He expects to be Rone at least a year. 

— Daily Paper. 



Digitized by 



Googf 



MAKING A CAMERA PAY 

THE Hulett-Law Motor Car Company, the Indianapolis Hudson 
distributor, has inaugurated a novel custom of keeping a photo- 
graphic record of all visiting Hudson owners. 

"We found," stated Mr. Hulett, "that the idea created a lot of 
interest on the part of the newspapers. Several photographs have been 
reproduced by the automobile publicity department in our local 
papers. This always makes a hit with the tourists and especially 
when we mail them a photograph at their next stop." 

"Usually a tourist's car is decorated with some sort of paraphernalia 
which gives the picture the 'touch of interest' needed to produce 
useful comment. 

"Besides obtaining free advertising by this method, says Mr. 
Hulett, "we establish ourselves and the Hudson firmly in the mind of 
prospects and Hudson owners. They never forget us." 

This photographic record system can be adopted to advantage by 
many other dealers. 

It becomes a profitable habit and eventually a decided increase in 
prospects and sales will be noticed. 

Mr. Hulett has made many friends in this manner and most of 
these friends make good prospects. Often there are those in the car 
who are on the verge of 
buying. This gives an 
opportunity to talk 
sales, sometimes close a 
sale on the spot. 

Get out your kodak 
and snap the next Hud- 
son tourists. This will 
8 tart your record and 
then it is up to you to 
develop this channel for 
increased sales. 

Another way of util- 
izing the camera is to 
prepare and mail souve- 
nir postal cards, made 
from "snaps". A deal- 
er may profitably use 
at least two cards each 
month for mailing to 
prospects. 



HUDSON SEALED RADIATOR TEST 

A REMARKABLE story of radiator and carburetor efficiency is 
told by A. H. Patterson, Hudson distributor at Stockton, 
California. 
Using the same Hudson with which he made the record run of 
10 days and 10 hours from Detroit to San Francisco, Mr. Patterson 
conducted a sealed radiator test. 

The radiator was filled and sealed at Stockton. 
There were four occupants in the car and all of them carried a 
fair amount of hand baggage. There also was camping and fishing 
paraphernalia. 

The route was from Stockton to Yosemite Valley via Tioga Ford 
to Summit. The altitude at this point was 10,000 feet. 

From there the way led to Mono Lake, Bridgeport, Antelope 
Valley, Carson Valley, Nevada, over Kingsbury Canyon graae, 
which is 7,500 feet high. 

From there the party drove to Lake Tahoe, then to Lake Valley 
and the summit of the Sierra Nevada Mountains, 76,00 feet in 
altitude. 

From thence they went to Placerville, Plymouth, Amado County, 
and home to Stockton. 

The entire distance 
was over 500 miles. 

The radiator seal was 
not disturbed. Not one 
drop of water was placed 
in tne car. 

No adjustment of 
any kind was made to 
the carburetor. 

This is only one of 
numerous instances 
demonstrating the abso- 
lute cooling efficiency of 
the Hudson radiator and 
the lack of necessity for 
adjustment of the Hud- 
son carburetor. 

File this in your 
note-book under data on 
cooling and carburet ion. 



Our stock of Triangle cuff 
links has been sold out. This 
novelty will be discontinued. 
It did not prove to be as val- 
uable or as profitable as some 
other articles in stock and we 
therefore have decided to con- 
fine our attention to the more 
effective and better-liked 
articles. Dealers will note, 
therefore, that there are no 
more of these in stock. 



L. E. Colgrove, Hudson 
distributor for Grand Rapids, 
Mich., has been chosen to head 
the committee for the seventh 
automobile show to be held 
in Grand Rapids. 



A. W. Nelke, Hudson dis- 
tributor at Lewistown, Me., 
writes the factory that he will 
exhibit the latest Hudson 
models at the Maine State 
Fair. 

It may be interesting to 
dealer and other stations to 
know that Michigan Licenses 
for the year of 1915 are now 
in excess of 107.000. Last 
year the total was about 67,- 
000, an increase of about 
40,000. The notable fact is 
that the proportionate in- 
crease of Hudson 8 is greater 
than the total increase, show- 
ing that in. its home state, the 
Hudson is a highly favored 
car. 



COURAGE: THE SOLVER OF PROBLEMS 

(Continued from page 1) 

intelligently educate and improve them. The principle 
works in every phase of your business. 

Think 

Use your gray matter. Think. 

There is a solution to every problem A way out of every 
difficulty. 

Nothing confronts you that has not been met by others. 



Says Guv L. Smith, Hud- 
son Distributor at Omaha. 
"If the Hudson wasn't a per- 
fect piece of machinery and 
t rec from flaws and never gave 
trouble, I would have a world 
of worry in my Service De- 

Sirtment. I have sold more 
udsons in Omaha than has 
a dealer in any other cars. 
My plan of service is so com- 
plete that unless the Hudson 
was a first class proposition 
in every respect, I would 
have my garage full of ailing 
machines all the time, but 
you never see one. The rea- 
son must be that the car is 
U. K. and stays O. K." 



iiT.!ii!i':iii;r:i:iril:ri:i ' 



Every dealer who succeeded — and there are thousands 
of them — has faced the same difficulties that you see ahead. 

The things that terrify in the dark excite your laughter 
when daylight discloses them. 

Most of the things you worry over never happen. 

Realize that you can conquer everything if you face it. 

Work less and think more. Plan, and let others perform. 
Look high above the daily fogs and fussing. 

Above all HA VE COURAGE. 

He can who thinks he can. 



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Distributor is Responsible 

In the first place the distributor absolutely must realize his re- 
sponsibility for the service over his entire territory. A dealer whose 
retail place of business and head office, as it might be called, is in a 
city is too apt to think that his service obligation pertains only to his 
city and to city customers. The truth of it is that he is under just as 
many obligations to the owner in the most distant part of his territory 
as he is to the man who lives next door to him on the city street. 

True it is not necessary and it is not expected that he will use his 
city service organization to take care of his country buyers. He must, 
however, organize his dealers to whom he delegates the distribution 
of cars, so that they will furnish Hudson service to owners living in 
their territory. 

In practically every large distributing district there are local dealers 
under the distributor who are situated in towns of considerable size. 

Here, of course, practically the same system of service applies as 
is in use by the distributor in his home city. These large, local dealers 
have their organization for service, their shop outfit, their service 
wagons, their emergency motorcycles or smaller motor-cars, and in 
fact they have a duplicate on a smaller scale of the organization that 
the distributor has in his own city. 

Country Service Different 

However, in most of these towns owners will do more country 
driving, and it is therefore necessary that telephone calls from a 
distance of perhaps 50 miles, should have prompt attention. This 
requires the extension of service to cover road wagons or emergency 
vehicles that are prepared to go to a considerable distance. 

Some difference will be required in the equipment of these wagons. 
The city service man does not often have to haul a car out of a ditch. 
His service is largely along different lines. But the dealer who lives 
in a town of moderate size, where his owners do a good deal of country 
driving will find that every now and then he will have greater diffi- 
culties to contend with. His equipment must be of a kind that will 
render prompt and efficient service to cars that have been ditched, that 
have encountered serious obstacles on country roads, and occasions 
of this sort. 

This, however, is a matter of detail and every motor-car dealer 
knows what is required for emergency service of this kind. 

Rural Requirements 

Getting down now to the smaller places, little hamlets of three or 
four hundred people, where the sales of Hudson cars perhaps is made 
only through a resident dealer. He has no shop, no service equip- 
ment, and is not in a position to furnish the kind of service that is 
rendered even by the dealer in a town of a few thousand. Yet owners 
who live along the road, farmer owners and others, must be taken 
care of. 

The distributor is responsible to these owners just as he is respon- 
sible to other owners. It must be the distributor's care that they 
depend upon. It must be the distributor's authority over the territory 
and his power to properly organize it that insures that their cars are 
going to be kept in good operative condition. 

Bear in mind that my definition of service, while it undertakes 
the maintenance of the car, does not mean that the distributor or the 
dealer should have the obligation of the entire care of the car. 

His obligation rests along the line of education as well as it does 
physical maintenance. 

It is manifest that if an owner lives fifty or sixty miles from his 
nearest service station, as many of them do, that he must be prepared 
to give his own car more efficient attention than if he was living close 
to the service department of the distributor in the large city. There- 
fore, the first thing that the distributor and dealer should undertake 
is to see that every owner is thoroughly educated in respect of the care 
that is required to keep his car in good, operative condition. 

Particularly is this the case where the sale is made to a man who 



is living at some distance from the service station. 

Unusual pains should be taken to see that he thoroughly under- 
stands the importance of lubrication. Not only should he be provided 
with every instruction book that is published by the factory, but he 
should be shown how to use this information. 

Naturally this education will be given by the organization of the 
dealer who makes the sales, but he should get his system and his 
methods from the distributor. 

Distributor Must be Teacher 

In other words, the distributor must teach his entire dealer 
organization how to go about the education of the owner. 

This can best be done by the distributor holding regular meetings 
at frequent intervals of all his dealers, salesmen and service men. This 
in fact is a territorial convention. It usually is an easy matter as 
far as travel is concerned to gather together dealers, salesmen and 
service men at the distributor's headquarters. The distances in any 
territory are not large, and a few hours' travel is usually all that is 
required. It should be impressed upon his territorial representatives 
by every distributor that these meetings are important. Trivial excuses 
should not prevent attendance. 

These meetings should be conducted along the lines of the annual 
meetings of the Society of Automobile Engineers. Certain portions 
of the time should be devoted to salesmanship, others to shop work, 
others to service, others to the education of buyers. A competent 
man should conduct each subject. There then should be discussion 
and practical application. 

In this way every dealer in a distributor's territory, and every 
member of the organization of that dealer will become thoroughly 
familiar with the distributor's service system and the method of 
the education of an owner to look after his own car. There is nothing 
difficult about it, it only requires attention and application. 

The lubrication charts put out by the service department are 
perfectly clear, easily understood, and simple to follow. The instruc- 
tions as to the lubrication of the various portions of the car at intervals 
of a certain number of miles, are all set down so clearly that a child 
can follow them. 

This mileage system is a wonderful idea. It does away entirely 
with trying to remember the dates on which certain lubrications were 
made and it puts everything up to the speedometer as a measurer of 
the time and place at which lubrication should be given. 

Duty of Traveling Service Man 

The owner who has been thoroughly educated to the proper greas- 
ing and oiling of his car will have gone a long way towards keeping 
that car in first-class operative condition. Of course other difficulties 
will come up from time to time. These should be taken care of by 
the nearest dealer who is equipped to handle such demands. 

The distributor should exercise supervision over the entire system, 
having traveling service men whose duty it should be to travel through- 
out the territory constantly, keeping in touch with all dealers, instruct- 
ing them in their shop and service work and impressing upon them the 
necessity of being prepared to take care of all calls made upon them 
by owners living in their territory. 

It is the simplest thing in the world to divide a territory into dis- 
tricts. This is already done in the case of dealers who are selling cars 
under the distributor. In each of these instances the territory is 
finally subdivided into a section which is in the care of a dealer 
who should be equipped to look after all cars in that section. 

It has been urged that there are a number of small dealers selling 
only a few cars a year, who cannot afford to put in a shop, or a mechanic 
competent to handle Hudson service on the high grade which it is 
insisted upon shall be maintained. 

Where a distributor establishes a dealer of this character, it is 
evidently up to the distributor to see that the territory is handled from 
a service standpoint by a traveling service man. 

(Continued on page 4) 



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ILLUSTRATING THE MEANING OF SERVICE 
O 



NE Friday night a week or so ago there was a terrific wind and 
electrical storm in Detroit. All the poles on Kercheval avenue 
in the vicinity of the Hudson factory were blown down. 
These poles carried not only telephone and electric light wires, 



Hudson dealers are to be complimented on having, in numerous 
sections, equal efficiency for Hudson service. The Triangle knows 
of several dealers to whom an accident means a call for every available 
man. Something unusual is really welcomed by the service operators 

of these dealers. Thev delicht in 



LETTERS FROM A SUCCESSFUL MOTOR CAR DISTRIBUTOR TO HIS SON 

(Continued 

Everyone is familiar with t he method in vogue in the small-t own and 
country districts by which dentists, oculists and others make acertain 
route, stopping on certain dates at certain towns. Something of the same 
nature should be done by the traveling service man of the distributor. 

The town of Smithville, for instance, where there is a dealer who 
sells only ten cars a year and who has no well equipped shop should be 
visited by the traveling service man of the distributor, say once in 
two weeks, or oftener if the size of the town and the; number of cars 
sold demand it. 

On this occasion it should be his business to see and look after 
any owner who wants to call upon him for anything with reference 
to his car. This service man preferably should travel in a car, or at 
least he should have with him such a kit of tools and parts as would 
make it possible for him to take care of any ordinary adjustment. 



Instruction of Rural Owners 

This service man particularly should be an educator. 

Where for instance he finds that an owner comes to him say with 
battery trouble, he should so instruct that owner that a recurrence 
of the difficulty will not be possible. 

It may be that the owner has not properly understood or paid 
attention to the necessity of keeping his battery tested and filled with 
distilled water. A practical instruction on this point by the traveling 
service man will keep that owner's car in good condition thereafter. 

It may be that he has not properly attended to the lubrication of 
his rear axle, or the gauge on the oil reservoir in the base of the engine 
may not be in good working condition. In each of these instances 
it is an obligation on the distributor's traveling service man to see 
that the owner is properly instructed on these points. The car should, 
of course, be put in good condition and the owner should be shown 
how to keep it that way. 

Constant education along these lines will eliminate very much of 
the cost of service that is oftentimes complained of by distributors. 
The difficulty is lack of education more than anything else. 

Where an accident has occurred and important parts are wanted 
for the repair of the car, the owner should be thoroughly instructed 
and educated to the necessity of wiring to his dealer or distributor, 
telling them the exact nature of the difficulty and giving them such 
information as will enable the traveling service man to provide himself 
with the necessary repair parts on his next trip. 



from page 3) 

These trips of the traveling service man must not be at long in- 
tervals. They must be so close together that no owner in the entire 
territory should go more than a few days without his car being put 
in good shape. 

In extreme cases provision should be made for a special trip of a 
service man. Some distributors have a service man "at large" who is 
available for special trips and unusual occasions. 

Distributor to Have List of Owners 

The service department of every distributor should be so organized 
that in it he has a card file on which appears the name and geographical 
location of every Hudson car in his territory. 

On this card should be kept a notation of visits that are made to 
the owner by a traveling service man. 

There also should be kept on this card information relative to the 
local dealer in whose territory the owner is located, and the provision 
made by the local dealer for taking care of that particular owner. 

This may seem to some distributors to be an onerous task but it is 
very easily attended if it is properly installed and properly looked 
after. 

Where an owner has had no service calls of any sort for some time, 
a letter should be written to that owner asking for information as to 
the circumstances. 

It may be that he is irritated or annoyed at some occurrence that 
he criticises. Or it may be that his car is kept in such good condition 
by himself, that service by the distributor or dealer is not required. 

In any case he should be visited or written to so that the dis- 
tributor and the dealer will know positively that the owner is satisfied 
with the car and that it is in good running order. 

Only Skeleton of Service 

Of cours? I have not attempted to go into it in any detail, but 
you will understand how to buila on this skeleton a service organization 
and system that will unfailingly and continuously take care of every 
Hudson owner in your entire distributive territory. 

In my next letter I will have something more to say about the 
education of the owner and the value it has in reducing the service 
cost per car to the distributor and dealer. I think this is something 
that has not been given sufficient attention by many distributors and 
dealers. Dad. 



4 — 



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"VOLUME V. 



DETROIT. MICHIGAN. OCTOBER 9. 1915. 



NUMHER 15 



THERE are times when success comes from simply 
"hanging on." 

If Aesop's dog had been wise enough merely to hang on 
to the good thing he had, until he got to the other side of the 
stream, he would have been a much better satisfied animal. 

Changing horses, or chunks of meat, or other things of 
value, while crossing a bridge is poor policy. 

When one gets a bull-dog- jaw hold on a good thing it is 
well worth while to hang on even under adverse conditions 
and in the face of glittering prospects offered by imitation 
lines. 

The dog might have been doing nothing while crossing 
the bad spot — except hanging on to a good thing. 

Yet his inaction, his using up of muscle force, his ap- 
parent loss of time, really was not loss at all. 

Every minute added to his hanging on ability was clear 
gain. 

If he had had sense enough to think more of what he had 



and less of what he thought he might have had he would 
have been a wiser and wealthier dog. 

He might profitably have employed his time by mental 
reflection on the juiciness of the meat he already possessed. 

He might have been working up a good appetite for the 
feast ahead. 

He might have been gritting his teeth, sharpening them, 
getting them into good cutting shape for enjoying his future 
meal. 

Instead of this he was looking outward, not inward. He 
was thinking of other chunks of meat that looked very 
juicy. 

He was figuring on a meal bigger than his mouth would 
hold. While at the same time — compared with other dogs — 
he was getting a good deal more than the average share. 

Aesop's fable is old, but it can be applied today in many 
directions. 

Ways of application may occur to you who read this. 



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Please Answer This Question 

Have you been reading the "Dad" letters? If so, what is your opinion of them? 
(If you don't think there is any value in them please say so. We want to know your real 
opinion. You can't hurt our feelings.) Would you like us to publish them all in a little 
book to be sent you FREE OF CHARGE, for distribution where they would do the 
most good ? Is there any question you would like discussed that has been overlooked? 

— Editor 
Use Post Card Enclosed 



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That may sound impossible to you. Most motor-car dealers con- 
sider service a very expensive thing. It is all pay out and nothing 
comes in. Yet, properly looked at service is not an expense, it is an 
investment. Many dealers find their receipts greater than their dis- 
bursements. 

You are a photographer. You know the advertisement that says 
"It's all in the lens." In service "It's all in the system." 

In other words, you can profitably spend some time figuring out 
the right system. It will pay you, or it will not pay you, according 
to how well, or how poorly you have planned it. 

I don't mean that every operation you do on the car will pay 
you a profit. Far from it. But I do mean that on the average, new 
cars and old cars, January to December, your "free service" depart- 
ment will pay you a profit. 

And I don't mean that you should consider part of it as advertising 
either. I mean that you can figure it on your books in dollars and 
cents. Lots of Hudson dealers do this. What one dealer has done 
another can do. 

Service is too important to be left entirely to a subordinate, how- 
ever excellent he may be. The "boss" must give it personal and 
constant attention. 

He should have on his desk every morning a detailed statement 
of every service operation of the previous day. This should include 
unfinished work and new work. This obviates the danger of an 
owner having a job in the house and of becoming dissatisfied without 
it becoming known to the head of the business. 

It also gives him instant warning of "kicks" and misunderstand- 
ings. It is easy to settle a difficulty while it is a few hours old. 
Difficult to do so when several weeks or months have passed. 

You are handling a car, the Hudson, that does not call for much 
expensive service. It is a car that is well-designed and well-built. 
If it is given half a chance it will almost take care of itself. 

If the car is properly lubricated and given halfway decent treat- 
ment, it will improve from day to day. A Hudson a year old is a 
better car than when it came from the factory. 

Lots of harm has been done by motor-car dealers and motor-car 
manufacturers who try to convince the buyer that their car needs no 
attention, that it will take care of itself. The sooner a dealer or dis- 
tributor unlearns this heresy the better off he will be. 

To sell a car properly means that the buyer must understand 
some of the commoner things about the car. He must realize that 
no machinery ever made will run without oil. He already knows 
that he must put gasoline in the tank and water in the radiator. 
Not so many know that they must keep the base of their engine 
properly supplied with oil and their grease cups full. Fewer still 
know that a storage battery needs water from time to time, and about 
one in a thousand knows that this water must be pure distilled water, 
and not water from the wayside ditch. 

There is a line of education for you to start on. 

See that every buyer gets a copy of the Hudson Hand Book, 
Owner's Bulletin, and Lubrication Chart. Have a man in your establish- 
ment, if the salesman cannot do it, who will take the new buyer and show 
him a few things about his car before he starts to run it. Tell him that 
you are going to look after the oiling and greasing of his car free of 
charge for a definite period. Impress upon him the fact, however, 
that you do not guarantee to do this, but you do guarantee to inspect 
the car and to tell him what is needed. He can attend to the actual 
oiling and greasing himself if he wishes to do so. 

An owner living in the country at a distance from the service 
station is apt to have more time than the city man. Most men in 
such positions are glad to look after their cars themselves. Many of 
them consider it fun to "putter" around with their car. To these 
men education is more vitally necessary than inspection periods. 

I know a dealer who has a series of letters, post cards and printed 
matter which he sends to new owners at frequent intervals for a 
certain stated period. These letters ask about the car, how they are 

Setting on with it, whether they have greased and oiled it lately, 
ow often they have lubricated the clutch, how often they put dope 



into their rear axle. Other questions of this sort are taken up. The 
idea is to keep the man's mind on the fact that he must give his car 
regular attention at regular points at stated intervals. 

The better a man knows his car and the more carefully he attends 
to such matters as have been mentioned, the less necessity there is 
for service and the less repair cost and difficulty there will be. 

Instructions also should be given in driving as a means of avoiding 
expense and trouble. The owner should not only be taught how to 
drive the car safely, but he should be given information as to the 
effect of wrong driving on cost of upkeep. 

The results of wrong handling of the car are not as apparent as 
lack of lubrication of course, but if, for instance, a clutch is periodic- 
ally misused, its life is much shortened and inevitably cost will occur 
in adjustment and possibly replacement at an early date. The owner 
will blame this on the car or on the dealer unless he has been properly 
educated in this respect. 

Regularity in the care of a car is of the utmost importance. This 
regularity should be guided by the speedometer rather than by the 
clock and the calendar. One car runs 100 miles in ten days and 
another car runs 1000 miles. It is evident that the two cars require 
different handling and different treatment. Therefore, show your 
dealers how they can show their owners that the speedometer is the 
clock for the automobile owner. 

Every distributor and dealer should make it a point to keep as 
close as possible to his owners. They should be encouraged to come 
into the dealer's place of business frequently His establishment 
should be in the nature of a club room or a club house for every owner 
in the locality. If he can have a place where they can sit around and 
chat with each other so much the better. All this encourages the 
spirit of fraternity, it forms a local "Hudson Club." It perpetuates 
Hudson ideas. Owners get a great deal of good by talking with each 
other and with the representatives of the dealer. 

In this way the dealer can be very sure that his owners are going 
to come to him should they experience any difficulty with their cars. 
They will not wait until it becomes serious, they will let him know 
at once. 

This of course can be worked very much better in a town or city 
than it can in the country. But even in a country place the owners 
should be encouraged to drop in at the dealer's place whenever they 
are in his vicinity. 

Where dealers have accessories to sell they find it profitable to 
encourage these frequent visits. Not every dealer sells accessories, 
yet in some instances it is a good plan. 

One dealer sells oil with the agreement that he will grind valves 
and burn out carbon free of charge for every owner who buys his oil 
from him. This encourages his owners to use a good grade of oil, 
and the profit on the oil more than pays the cost of burning carbon 
and grinding valves. 

Another dealer carries out the plan of making tire changes free 
of charge provided owners buy their tires and tubes from him. He 
also runs a small repair establishment. 

This all fits in with service and this is one of the ways a dealer 
can make his service department pay. 

I wish I had space to cover this more fully. This, however, will 
give you some ideas. 

The main point is to educate your owners to be self-supporting, 
to furnish their own service by avoiding service. In other words, the 
car properly cared for will not develop difficulty. 

Hudson service is famous the country over. I can, therefore, 
close by saying that if you get into any difficulty by not understanding 
just how service should be conducted refer it immediately to the 
factory service department. 

All these things I have told you are an old story to a good service 
man. They may be new, however, in their application. 

Lots of people know things that they do not apply. Merely'to 
remind them of it is a good thing. This may be true in your case. 

Dad. 



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PATTERSON OF COLLIERS' MAKES RECORD WITH HUDSON 



EC. PATTERSON, the millionaire amateur automobile owner 
# and driver, personally drove a Hudson with four passengers 
from Chicago to Minneapolis, via the Northern route, a distance 
of 502 miles, in 20 hours and 20 minutes. He returned via Cedar 
Rapids and Clinton, a distance of 565 miles, and made 
the return trip in 20 hours 
and 40 minutes. This is at an 
average speed of considerably 
over 27 miles per hour for the 
entire distance. Mr. Patter- 
son says the roads were as 
bad as can be imagined and 
that the Hudson performed 
as well as any car he has ever 
owned and that it went 



OMETIMES 

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§ men who are of 
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through without a skip of the motor or an adjustment of any kind. 

"This," says Patterson, "is surely a remarkable performance. " 
Patterson is well known for his enthusiastic participation in all 

kinds of amateur motor-car sports. He is the backer of Ralph De 

Palma, a record winner on many of the world's most famous tracks. 

It was Mr. Patterson who re- 
cently made the record non- 
stop drive from Chicago to 
New York. He is an au- 
thority on motor-cars and 
motor-car performance, and 
his praise of the Hudson and 
the remarkable record that 
he made with it is therefore 
all the more interesting. 

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STICKING un~ n 
til the thing is ft 
accomplished ^ 
is a habit that 11 
wins success. A 
tap today and an- 
other tomorrow li 
don't count. Pound 
until the spike is 
driven to hold. 



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BIG FAMILY GOSSIP 




A. W. Welke, Hudson distributor at Lewistown, 
Maine, will exhibit the latest Hudson models at the 
Maine State Fair. 

F. M. Busby, sales manager of the Louis Geyler 
Company, Hudson distributors in Chicago, reports the 
largest business week the company ever has had. 

Orrie Holland, leading man with the Forsberg 
Company now playing at the Park Place Theatre in 
Newark, N. J., purchased a Hudson Cabriolet from the 
Foley Motor Car Company, Hudson distributors for 
that territory. 

A Hudson driven by Lynn Sams, of Clarion, won the 
one-mile stock car race at the Clarion Motor Races, 
September 9th. There were seven contestants. The 
race was run on a one-half mile track. Hudson's time 
for the mile was 1.36^ from a standing start. 

Robert W. Powers, distributor of Hudson motor cars 
in Providence, R. I., will erect a building 110 feet long 
adjacent to the quarters now occupied by the Hudson 
on Broad Street. 

H. D. Fuller, of Oakland, has the agency for the 
Hudson Motor Cars in Eureka, California. His sales- 
room will open immediately upon the arrival of his first 
shipment of Hudsons. He has arranged for a display 
of the latest models at the coming Ferndale fair. 



A Hudson owned by. Horace L. Stevenson, Wash- 
ington, D. C, was the first automobile to enter Yellow- 
stone National Park from the eastern entrance. The 
gateB to the great national park were opened to the 
motoring public for the first time by the Government 
on August 1. 

Indiana has bought 24,000 more automobiles in the 
first nine months of 19 15 than during the entire year of 
1914. There will be 100,000 automobiles in Indiana 
by January 1, 1910; the state license registration shows 
90,809 automobiles to September 1, 1915. 



Louis Geyler, of the company bearing his name, 
Chicago distributor for Hudsons, and Mrs. Geyler, 
have returned from a six weeks' western trip. Sales 
Manager F. M. Busby showed him the sales sheets for 
the period Mr. Geyler had been away and the record 
was so big that the veteran dealer said he might try 
going away again. 

Not a foot of space for exposition purposes remains 
to be sold in the automobile building at the Wichita, 
Kansas, fair and exposition. The Hudson Sales Com- 
pany, Hudson distributors for Wichita, has contracted 
for 480 feet of space to display the latest Hudson cars. 



H. A. Gabel, distributor of Hudson cars at Rockford, 
Illinois, has placed competent salesmen at the Hudson 
booth, at the Rockford Motor Car Fair, to sell the cars 
and explain the mechanical structure to the inquisitive. 
An orchestra plays an accompaniment to the low per- 
suasive tones the salesmen employ to induce a live 
prospect to sign an order blank. The exhibit is under 
a huge canvas tent covering the new shiny Hudson 
models. 

Miss Mary Lou Hinton, aged 21, daughter of R. R. 
Hinton, a wealthy stockman of Shanike, is the first 
woman to make a trip from Hood River to Cloud Cap 
Inn in an auto. Miss Hinton drove a Hudson. 

? IS 

The Hudson-Phillips Motor Car Company, distrib- 
utors at St. Louis, Mo., have appointed Lyman T. 
Yancey as manager of the service department of the 
Columbia, Mo., branch. Mr. Yancey is well known 
in the mechanical end of the automobile business, is 
thoroughly posted on the quality and necessities of 
Hudson service, and should be a valuable acquisition 
to Hudson owners in and around Columbia. 

? * 

W. A. McKennon, of the Harold L. Arnold territory, 
completed a trip through the National Parks of Cali- 
fornia. McKennon states that he used in his several 
hundred miles of mountain driving less than one quart 
of water and this he attributed to the perfect cooling 
system of the Hudson. 



Shipments of automobiles during the last month of 
August were almost double that of the same month in 
1914, according to the report presented by the Traffic 
Committee of the directors' meeting of the National 
Automobile Chamber of Commerce. The figures were 
15,141 carloads for last month as compared with 8.352 
in August of last year. Of course, this included a good 
percentage of Hudsons. 

"Jack" Phillips, of the Hudson-Phillips Motor Car 
Company, 2315 Locust Street, Hudson distributors in 
St. Louis, Mo., has just received a record of the auto- 
mobile department of the secretary of the state of 
Missouri showing that during August 329 motor 
vehicles were licensed to run in St. Louis. Forty-eight 
different makes of cars are in present use in St. Louis. 
Out of 329 automobiles the Hudson occupies a good 
percentage. 

"In the matter of conducting auto business in the 
various cities," states Mr. Geyler, "I studied conditions 
and do not see that they have anything on our plan 
here. If I could wish to leave Chicago, I would like to 
take a whirl at the merchandising of Hudson cars in 
the West. All our dealers appeared to be prosperous 
and satisfied. 

The Standard Motor Car Company, Hudson distrib- 
utors at Canton, Ohio, has purchased the Stark Auto 
Garage, 1203 Tuscarawas Street, and will operate it as 
a branch of its present salesroom and service station. 
This additional building will be utilised as a sales room 
and for the overhauling, repairing and storing of auto- 
mobiles, with improved service to Hudson owners and 
all patrons. 



Thomas H. Phillips, general manager of the El Paso 
& Southwestern Railroad, was presented with a Hudson 
Touring Sedan at Los Angeles, California. Mr. 
Phillips stepped from his private car upon arriving at 
the Southern Pacific station, in Los Angeles, supposing 
he would take the motor bus to his hotel. Friends led 
him to a car nearby and after seating him comfortably 
in the tonneau, told Mr. Phillips that this car was a gift 
to him from the employes of his office at El Paso, a 
letter of presentation then following. Harold L. 
Arnold, Hudson distributor for Southern California, 
who closed the sale by wire, states that he received the 
assurance from Mr. Phillips that the Hudson Touring 
Sedan was an ideal car and just what he wanted. 



— 4 — 



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VOLUME V. 



DETROIT. MICHIGAN. OCTOBER 16. 1915. 



NUM&ER 16 



"Trained -for SxicceSS^ 



NAPOLEON said, "God is on the side of the heaviest 
battalions.' ' 

The trained man wins every time over the un- 
trained man. 

A* football team that has been put through the proper 
course of discipline and preparation, runs through the 
opposing crowd like a prairie fire through the dry grass. 

In the European war the Allies have had an uphill fight 
because they are opposed to a better trained and better 
prepared enemy. 

Until they get their men and munitions into as good 
condition as their opponents, they will continue to have a 
stiff problem to face. 

Trained Men Win 

This by way of introduction to the statement that the 
motor-car dealer who trains and prepares for the season's 
business inevitably wins more than the untrained and un- 
prepared man. 

This proposition is so self-evident that it should hardly 
require to be stated. Yet strange though it may seem there 
are scores and hundreds of Hudson dealers who fail to 
grasp its significance or its importance. They drift along 
from day to day in an aimless sort of fashion, depending 
on the day to bring forth its tasks and its rewards. 

Big Men Are Well Prepared 

The biggest men of course are well prepared, well trained 
and amply able to take care of everything that comes up. 

This little essay is not intended for them. No criticism 
can be made on their methods or their merchandising. They 
are big because of this fact. Their appreciation of training, 
education and system is what has made them big. 

There are big things ahead for Hudson dealers. 

There are better days and better profits than ever yet 
have been enjoyed. 



Dealer Has Obligation 
But this very fact carries with it an obligation. 



That 



obligation is that the dealer must live up to his opportunity. 



He can only do it by preparing for it and by training 
for it. 

Not only must he train his salesmen, his shop force, but 
he must train himself. 

He must train himself to be an executive. He must 
train himself to be a general. He must plan, he must 
systematize, he must organize. 

It is perhaps unnecessary to go over again the many 
details connected with this systematizing and organizing. 
We have preached this gospel in the Triangle persistently. 

Lack of Application 

Every dealer knows what he should do. The difficulty 
is not ignorance, it is lack of application. 

If every Hudson dealer were to apply in his daily 
practice the information that he already has, and do the 
things that he knows should be done, miracles would be 
worked in the organization. 

Training counts for more perhaps than natural ability. 

It is a case of the hare and the tortoise in everyday life. 
The hare is the genius, the man of talent, the man of 
opportunity, but who fails to apply his ability. 

Why the Tortoise Won 

The tortoise who won the race was the plodder, the 
trained athlete, the persistent worker. 

The tortoise won because he had one idea in his head, 
one plan, one method, and he applied it persistently, steadily 
and successfully. 

Every dealer has sufficient ability, has abundant oppor- 
tunity, has ample breadth of goal. It is up to him and him 
alone whether he realizes on those opportunities. 

Factory Glad to Help 

We will undertake to make suggestions as to the hand- 
ling of retail or wholesale business, as to buildings, as to 
garages, as to service requirements and equipment. 

We will not undertake to solve every problem, but we 
are only too happy and willing to put our facilities and our 
knowledge at the call of any dealer. 



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THE FIELD OF ACTION 




"TO ALL MEMBERS OF THE HUDSON BIG FAMILY" 



THE "Big Family Gossip" section of the Triangle is with us 
again. Every Hudsonian can be mentioned in this section of 
the Triangle. Items for the "Gossip" column will be many, 
short, and to the point. Little remarks, chats at random, bits of 
conversation — you know what makes "good stuff in print." 

To make these items authentic, timely, snappy and personal, the 
"Big Family" has decided to appoint you a "Gossip" Reporter. You 
know your territory and what happens, because you are there. The 
rest of us are interested in your organization, your men and your 



doings. The "Gossip" columns are to be your medium for repre- 
sentation. It is up to you to see that you are represented. 

Read the "Gossip." Study the contents. This will familiarize 
you with the style of material we expect you to send us. 

Give us your co-operation. Get your territory into this section as 
much as possible. The advantage is mutual. Jot down the items 
that you feel are worth inserting in the "Gossip" section. Mail them 
"Attention Gossip Editor" and start today. 

We will mail you a postal card noting every time you are mentioned 
in the "Gossip" column. 



Wichita, Kans., now boasts of a new police patrol, 
"Black Sara," and it is a Hudson. The new police 
car has a maximum of 05 miles an hour. The design 
is similar to the patrols of most large cities. It carries 
twelve persons. The big Hudson patrol was given the 
odd name of "Black Sara" according to an old police 
custom ot naming the patrol after the first woman to 
ride in the car. Sara Walden, a colored woman about 
82 years of age, is an old Kentucky plantation worker. 
On the afternoon of the official try-out of the new 
Hudson patrol a call was received at the station that 
the old colored woman had fainted on a public thorough- 
fare. The chief suggested sending the new patrol in 
response to this call, this being a good chance to obtain 
a name for the car, hence the name, "Black Sara." 



Mrs. J. F. Lilley, Oakland, Cal., who bears the dis- 
tinction of being the first woman to drive an automobile 
in the United States, is now the happy possessor of a 
Hudson Cabriolet. Knowing motors more thoroughly 
than the average woman, the task of selecting a car 
was a difficult one, because of the high character of 
many of the present made cars. Mrs. Lilley's choice 
of a Hudson carries its own argument. The H- O. 
Harrison Company, distributors in Okaland, Cal., closed 
the sale. 

"In speaking about the automobile business in 
general,' states Mr. Knox, Hudson distributor in 
Hartford, Conn., "it wearies me to hear auto salesmen 
forever talk about the 'business man.' While the busi- 
ness men, and men of professional pursuits, are known 
as owners of automobiles there are many cars sold to 
the farming class. The farmer, perhaps more than 
anybody else, has greatly profited by the European 
war conditions and, with doubled receipts for produce, 
etc., will be found buying automobiles in quantity and 
quality, hardly equalled by any other defined class." 

Major .1. A. Shipton, of the Highlands Apartment, 
purchased a Hudson from the Semmes Motor Com- 
pany, Hudson distributors in the Capital. This is a 
good addition to their list of officials owning Hudsons. 



"You can't make the water in the radiator of a 
Hudson boil," says F. J. McDonald, of the Durand- 
Twitchell Company, Hudson distributors in Spokane, 
Wash., after a trip through the Palouse and I^ewiston 
territory. "I made the run to Pullman, a distance of 
85 miles, in two hours and 50 minutes and pulled into 
Lewiston, 120 miles from Spokane, in 4 hours and 5 
minutes. My average was almost 30 miles an hour, 
and two hours faster than the train makes the run." 
On his trip McDonald closed a 10-car contract with 
Baegent & Morrill, of Colfax. Sort of a record both 
ways for McDonald. 

William H. Seymour, of the Hudson agency, St. 
Joseph, Mo., in a Hudson completed his trip over the 
Platte Purchase Route. The road was in fair condition 
as far as Parkville, Seymour said, but from Parkvillc to 
Kansas City it was very bad, and on the return trip 
he went around by Smithville and back to the Platte 
Purchase at Platte City. 

J. B. Hulett gives information that the Hulett-Law 
Motor Car Company, Hudson distributors in the 
"Hoosier" territory, will erect a large service building 
adjacent to their present salesroom. Their present 
force of travelers will be retained during the entire 
winter, and about January 1st will be doubled. 

? ? 

The International Wheat Show will be held October 
4 to 14, in Wichita, Kansas. The Hudson Sales Com- 

fmny, distributors in Wichita, will display a complete 
ine of 1916 Hudson open and enclosed cars. The man- 
agement of the fair association predicts the coming 
event to be the best yet in the history of fairs in 
Wichita. 

To all those who have in their possession a folder 
entitled, "Hudson Dealers' Advertising Aids," please 
note that the Triangle Cuff Links listed at 45 cents per 
pair, the Scarf Pins listed at 25 cents each, and the 
Fraternity Pin listed at 25 cents each, are discontinued. 
The new Lapel Chain is gold filled instead of gold plated 
as listed. The price is increased from 50 cents to 60 
cents each. 



Twelve Detroit manufacturers in the automobile, 
motor truck and accessory and parts field, are making 
additions to their plants which, when completed, will 
provide a total of nearly 1,000,000 square feet of 
additional floor space. Over $5,000,000 is being spent 
in these additions. The Hudson Motor Car Company 
is more than doing its share for Greater Detroit with 
an estimated expenditure of nearly $1,500,000 — over 
one-fifth of the total amount. 

? ? 

Senator Fred M. Hudson, who is a candidate for 
Governor for the State of Florida, has bought an elegant 
new Hudson from the Tallahassee agency, Florida. 
Senator Hudson, accompanied by Mrs. Hudson and 
son, James, will prosecute his campaign throughout 
the State of Florida in his Hudson. 

Driving a Hudson, W. J. Byrne, of Portland. Ore., 
smashed all records for the Portland-Tillamook run. 
when he hung up four hours and forty minutes as his 
time for the 115 miles. Not only did he demolish 
existing auto records, but he clipped 18 minutes from 
the regular train schedule. 

L. A. Woodland, of the sales staff of the Lambert 
Automobile Company, Hudson distributors in Balti- 
more, Md., has just returned home from a pleasant 
motor trip to Atlantic City. 

The H. & S. Auto Company, distributors in Spring- 
field, Ohio, report a sale of a Hudson Cabriolet to Dr. 
J. H. Poulton. This is the only Cabriolet of its kind 
in the citv. 



Hudson Announcement of Policjr 



THE Hudson car will use a six-cylinder motor 
exclusively in all future models planned by 
this Company. 
Our refinement and development of the six- 
cylinder type of motor leads us to believe it sur- 
passes in simplicity, low cost of upkeep, perform- 
ance and general adaptability any other type 
so far developed for use in pleasure vehicles. 

We have built every type of motor — from one 
to twelve cylinders. The recognized ability of our 
Engineering Department insured that these motors 



would be the best of their kind in the present state 
of motor development. 

The result of this research convinced us more 
firmly than ever before of the absolute supremacy 
of the Hudson six-cylinder motor. 

It is, therefore, more than pleasing to us to an- 
nounce the continuation of the consistent policy 
which has marked our progress and advise Hudson 
buyers, both past and future, that they are securing 
the best engineering development that the industry 
offers. 




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I/etter $ < 
Motor- 



Editor's Note — This series of It 
and suggestions of a successful auti 
selected a territory, secured financi 
from his father on how to make his 
lection of the dealer's hints into tlv 
ambitious persons who are looking ft 

(This scries began in the April ; 



October 10, 1915. 
My Dear Son: 

Bigness is not the result of accident. A motor-car dealer cannot 
drift along in a happy-go-lucky kind of a style from day to day and 
ever amount to much. Taking things as they come to you will never 
make you big. 

Little men and limited dealers are little and limited because they 
think small. There is more in mental attitude than most people dream 
of. "As a man thinketh that is he," is absolutely and practically true. 

You often have heard it said that there are few people who can 
think in more than three figures. Just as soon as a man begins to get 
into four figures and higher, he is beyond his thinking step. 

It is quite true that there must be the capacity for growth. The 
man who aims high must have the necessary ability and qualifications 
to climb high. But in most instances there is plenty of brains and 
plenty of ability. The difficulty seems to be that the man lacks the 
mental stimulus needed to drive the idle machinery. 

You may fill a mill or factory as full of machinery as it will hold, 
but if an electric current is not turned on to start it, it is worse than 
useless — power unused is no power at all. Ability unused might just 
as well have no existence. 

This idea can be practically applied by a distributor or by his 
smallest dealer. Of course the dealer in a village of four or five hundred 
can never have as big a business as the man who is in a town of four 
or five thousand. Nor can the man in the small town ever hope to 
have as big a business as the big distributor in a metropolis. 

Nevertheless, the man in the small town may grow into the bigger 
town, and from there he may enlarge just as far as his mental capacity 
and ability will take him. 

The road is wide for every man who wants to travel. But if one 
of your dealers in a town of four or five thousand is satisfied to sell, 
say forty or fifty cars in a year and has no ambition to grow beyond 
that, then he will stay right at that spot. 

I figured out the other day just for my own interest what your 
distributing territory should absorb. It looks to me as though you 
should do a thousand car business next year. Probably you will think 
that I have set this about 50% too high. This is iust exactly what I 
have in mind. If you think 500 you will probably sell somewhere 
near 500. If you only think 500 you will never reach 1,000. 

But if you think 1,000 the 500-mark will be easy and there will be 
every incentive to push it far beyond until you approximate, if not 
actually reach, your full 1,000 allotment. 

Nor is it necessary to build a machine to handle 1,000 cars and 
have half of its power wasted. There is always surplus ability in 
every organization. The thing to do is to so plan and systematize 
vour organization both in your own town and in your territory, that 
it can be automatically expanded as necessity requires. 

A good many people think this is a difficult thing to do. In reality 
it is quite simple. 

It must always be borne in mind by the distributor that he is a 
partner of the factory. The fact that he has accepted a business 
connection with them carries with it certain obligations. A partner 
is not permitted to do just exactly as he pleases. He should have 
some consideration for the aims and ideas of his partner. 

A motor-car manufacturer, in order to maintain his position and 
develop his business, necessarily wants to see an increase from year 
to year. To stand still is to retrograde. It is almost as bad as to 
actually go backwards in volume of business. 

As the motor-car business is constituted today, a car such as the 
Hudson must maintain its position amongst the big sellers. It must 
constantly increase its range of business and its output. 

A partner of the Hudson factory must work along the same lines. 



His endeavor must be always to increase his business, to extend his 
range of deliveries. 

The man who sits down and says, "I am satisfied with a 500-car 
business," when his territory is capable of producing a 1,000-car 
business, is robbing the manufacturer of the sale of 500 cars a year. 

This aspect of the situation does not always appeal to a dealer. 
He looks upon himself more as a retailer. He says "I buy my cars from 
the factory and I can sell as many or as few as I please/' 

This is an absolutely incorrect view of the situation. The biggest 
thing that a dealer buys from the factory is not the cars, it is the 
right to sell the Hudson in a certain specified territory. That right is 
bigger by far then the volume of cars he sells there. 

The franchise is the valuable thing. 

It is not the same as though a dealer could go into a wholesale 
store and buy a certain number of articles or a certain quantity of 
goods and then sell them when, where and how he pleased. That is 
an entirely different affair. 

There have been used on occasions illustrations of various kinds 
of business when speaking of the motor-car business. But these illus- 
trations do not always work out in practice. The motor-car business 
is a business by itself. It is unique, distinctive. There never has been 
anything like it before. Rules and principles that apply to other 
businesses will not work at all in connection with the motor-car business. 

Bear this in mind, therefore, very strongly and impress it upon 
your dealers that the franchise, or the right to sell the Hudson car is 
the biggest thing the dealer has. 

Therefore, as he is a partner with the factory he must work along 
factory lines. 

If his territory is a 1,000-car territory, he robs the factory of every 
car he sells less than his full 1,000 quota. 

Nor can he complain if, when he wishes to sit down with ease 
and contentment to sell only 500 cars, the factory sales department 
says to him, "We are not satisfied with the way you handle this 
territory, therefore we will take it from you and give it to someone 
else." 

The man may say, "I am making all the money I care for." But 
that is not the point. He is to make money for the factory as well as 
for himself. 

In fact, he does not make money only for himself, he must make 
money for his partner as well. 

The dealer who does not live up to the possibilities of his territory, 
and the obligation that the Hudson franchise carries with it, cannot 
complain if the factory forms a partnership with some more progressive 
man who mill sell more cars. 

I want you to look at this from this standpoint, both because it 
is for your own good, and because it is the right and the proper stand- 
point to look at it from. 

The bigger you grow the more money you will make. It is useless 
for any man to say that he is satisfied with a $10,000 or $15,000 or 
$20,000 profit when he might just as easily have double that amount. 
It is human nature to want all the profit that can be had. 

If a dealer who has the possibility of 1 ,000 cars says that he wants 
to handle only a 500-car business, he merely states that he is lazy and 
does not care to exercise sufficient energy to measure up to his possi- 
bilities. 

The message of this letter in brief — is to think in big figures, to 
realize that you are a partner with a growing and progressive concern, 
to understand that your contract carries with it certain obligations 
that you cannot abrogate of your own volition, and to bear in mind 
that the veto power lies with your partner. If you do not make 
money for him, he may look for someone else who can. This may be 
putting it rudely but it is a fact that is just as well for you to keep 
prominently before you. 

Dad. 




HUDSON CARRIES AWAY HONORS 
AT LINCOLN COUNTY FAIR 

LT. HUDSON, of the Hudson-Phillips Motor Car Company, 
# Hudson distributors in St. Louis, returned from the Lincoln 
County Fair at Troy, Mo., with a blue ribbon, the first-prize 
emblem awarded to the Hudson as the result of exceptional work in 
automobile contests on the track at the Fair. These contests in- 
cluded, besides the usual obstacle race, in which the driver had to 
steer his way through a forest of barrels without overturning any, one 
in which the driver was required to hold his car, moving at forty miles 
an hour, for 100 yards to a track made up of two boards each 10 
inches wide. In one unusual race the cars were required to run 
forward 30 yards and then without turning back to the starting and 
finish line. 

"It is seldom," states L. T. Hudson, "that the Hudson is required 
to compete in 'freak' contests, but due to the easy control and quick 
accessibility to operating levers, no difficulty was encountered in 
capturing the 'blue ribbon' against other contestants, which were 
cars of the best manufacturers." 



NEW JERSEY OWNERS BOOST FOR 
UNIVERSAL ROAD LAWS 

THE Lincoln Highway traverses the entire United States, yet 
owing to state laws and local regulations of the 400 towns 
through which the highway passes, no one driving a motor-car 
can go 25 miles in any one direction under the same legal requirements. 
This is a hardship on motorists who are touring. New Jersey has 
undertaken to rectify this condition. A committee appointed by the 
Governor has drafted a traffic act abolishing local ordinances and pro- 
viding rules for country and city driving. Other States are becoming 
interested. There is nothing untried or revolutionary in the proposed 
act. It will serve as a model to other States. Those interested in 
automobiles, both dealers and owners, should do all they can to carry 
forward this movement for a unification of road laws and touring 
requirements. 

If you aell a car on Monday follow up your hunch and tee if you can 't 
•ell one on Tueeday. If you do, that'* your week. Follow your hunch. 



YOUR TERRITORY IS YOUR FARM 

A SUCCESSFUL Hudson dealer is fond of talking about his terri- 
tory as his farm. And he sees that it gets attention every month 
of the year. He looks up every prospect, nurses him along, 
makes a friend of him and then usually sees his work bring results in 
the sale of a car. He does all the plowing, sows the seeds and reaps 
the harvest of dollars. 

"You can't sit in your office nowadays and sell cars," writes this 
dealer. "You've got to go out and get them. The farmer who takes 
things easy has the poorest crops." 



CALL IT THE "ALL-SEASONS" CAR 

IT is advisable that in speaking of the Touring Sedan dealers and 
salesmen should refer to it as the "All Seasons Car" rather than 
to call it the "Summer and Winter" car, "All the Year Around 
Car" or other names of this kind. To standardize the selling talk 
on this and other cars is a strong point. We find that the expression 
"All Seasons Car" is more valuable in many ways than others that 
are mentioned and it is therefore suggested and requested that 
dealers and salesmen should adhere to this descriptive term in speak- 
ing of the Touring Sedan. 



OUT OF KIND 
THOUGHTS, 
CRYSTALIZED 
INTO COURTEOUS 
ACTS, ARE DOL- 
LARS FORMED. 



A Hudson driven by Lynn 
Sams, of Clarion, Iowa, won the 
one-mile stock car race at the 
Clarion motor races September 9. 
There were 7 contestants. The 
race was run on a one-half mile 
track. Hudson's time for the 
mile was 1.365 minutes from a 
standing start. 



£IIIIIIIIIMIIIIIIIItlllllllnilllllllll>llll['lllllllllllllllllllllllllllllillllllUIII>llllll|illllllllllllllllllllllllllllllU 

I WHO WAS THE BETTER I 
| SALESMAN ? 

| " VX7ANT to look at the motor?" | 

1 * * said a salesman. "No," re- f 

| plied the prospect, "the Hudson I 

I Company knows more about 1 

1 making motors than I do." I 

I The car was sold without raising the hood. 1 

^IIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllin 



BUSINESS IS HU- 
MAN SERVICE. 
THE GREATEST 
MERCHANT IS THE 
MAN WHO SERVES 
BEST. 



The Hudson Automobile 
Company, Hudson distributors 
at Enid, Oklahoma, have become 
installed in new quarters in the 
Gannon Building on North Inde- 
pendence Avenue. The show 
rooms are the finest automobile 
headquarters in the city. Expert 
service men keep all Hudson cars 
it perfect condition. 



THE READY SMILE 

THE position of Mr. Arthur Turner ex- 
presses the utmost confidence. 

He is known as "the man with a 
smile." 

He distributes Hudson cars in the state of 
Victoria in Australia. 

At one time he was champion bicycle rider 
of Australia. Now his friends 
say he is champion salesman. 

Not many prospects get away 
when Arthur Turner comes in sight . 

Personality is a strong asset. 
It should be cultivated by every 
salesman. All perhaps cannot be 
so imposing or so highly favored 
by nature as is Mr. Turner. Yet 
Napoleon was a small man. 

The ready smile, the absolute 
familiarity with the car, the power 
that comes from study and thought, 
these are the things that make 
salesmen invincible. 



Bert Leslie, of the H. L. Arnold organi- 
zation, distributors in the "Golden West," 
drove his Hudson over 1.000 miles of 
Arizona mountain and desert roads on 
his recent pleasure trip. The Hudson 
negotiated the steep climbs and rough 
roads with little effort and without 
stopping for additional water in the 
radiator. Arthur Turner 



DONT START SOMETHING 
AND TRUST TO LUCK TO 
KEEP IT GOING. THE 
THING SPECIALLY PROMISED 
NEEDS WATCHING.. 



EVERYBODY 

WANTS ONE 

Everybody wants an 
automobile. In these 
prosperous days the 
man who hasn't a cent 
one day may make 
$5,000 the next in sell- 
ing a piece of real es- 
tate. 

The wise dealer is 
the one who makes it a 
point to have a wide 
acquaintance so that 
when some one does 
have a windfall like 
this he's right on hand 
to hint Hudson to him. 



r 



RADIATES OPTIMISM 

rT requires no second glance at the photo- 
graph at the left to know that F. S. Albert- 
son, General Manager for distributor H. L. 
Arnold at Los Angeles, California is an op- 
timist of the worst type. 

Hopefulness and good cheer stick out all 
over him. 

It is just about as iimoossible to 
discourage Albert son as it is to roll 
back the Pacific Ocean that washes 
along one side of his territory. 

Albert son is a big man, physic- 
ally and mentally, but the part he 
uses most in getting business for 
the Hudson is his head. He is a 
quick thinker and quick actor. 

His record at Long Beach, 
(which is another story, and which 
we hope to tell some day soon), 
shows that he can rise to an emer- 
gency with startling suddenness. 
Having risen he proceeds to domi- 
nate the situation. 

He is loved by his friends and 
hated by his enemies; which is 
about as good a tribute as a man 
can have. 

We commend to downhearted 
dealers and salesmen a study of 
Mr. Albertson's sunny features. 
s. Albertson It may do them good. 



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VOLUME V. 



DETROIT. MICHIGAN. OCTOBER 23. 1915. 



NUMBER 17 



He sells Hudsons on Hudson prestige, optimistic talk, 
warm smiles and real handclasps. He has the confidence 
of his community. Everybody looks on him as a big man. 

Ceres Hid Her Smile 

For the past four or five years his section experienced 
poor crops. Everything there depends on the generosity 
of the soil. Poor crops, poor times. The farmers began 
to believe that Ceres never would smile on them again. 
Every one was down-hearted. 

That is every one except this Hudson distributor. 
He delved into a book of quotations. He recalled the 
cheerful sayings he had heard when a boy. To every one 
who talked pessimistically he replied with one of his sun- 
shine sayings. He shot a smile along with it. 

He Talked "Good Times" 

He not only talked good times, he acted good times. 
His personality radiated cheerfulness. He wore his hat 
at a jaunty angle. Prosperity was written all over his 
clothing. 

And in this ocean of gloom he sold Hudsons. He sold 
enough to make a handsome profit. He watched the 
newspapers. He clipped out all the little items indicating 
improvement. If none appeared locally, he sent for New- 
York and financial papers. He had himself interviewed on 
business conditions. 

Always Saw Silver Lining 

He always could see 
a silver lining behind the 
blackest cloud. And the 
clouds certainly were 
black. They w r ere as 
black as poplar leaves at 
midnight. 

He made speeches to 
the local board of com- 
merce. He did not al- 
ways make the same 
speech, either. But every 
one wound up with the 
prediction that better 
things were coming. He 
was sure of that. He 
knew he was right. 
Every period of depres- 
sion is followed by ex- 
pansion. 




He got out on the road. His dealers at first could not 
quite fathom his cheerfulness. He talked cheerfulness 
to them intensely. They were sold on cheerfulness. 

Talked About Each Sale 

They were simply forced to sell Hudsons. There 
was big talk every time a Hudson was sold. The news 
was spread far and wide. The distributor took care 
that an item appeared in the press. John Jones had 
bought a Hudson. Why, John Jones must be pros- 
perous! 

It was a hard job. All the people were down in the 
financial bomb-proofs. Whenever they came up for air, 
a Hudson man was after them. They couldn't stay down 
all the time. Every time John Jones drove by in his new 
car up popped the heads. 

Four or five years of that kind of effort. 

Good Crops At Last 
But this year — something happened. The crops are 
simply gorgeous. Sides of barns and elevators are bulging 
out. Floors are sagging. Roofs are going up. Never 
had they had such crops before. 

Who gets all the glory? One guess. The Hudson 

distributor, the man who 
was always an optimist. 
He is the man who 
smiled. He is the man 
who had that cheering 
handshake. 

His harvest is coming. 
He knows it. He is get- 
ting ready now! He is 
the man "who told them 
so." Those that don't 
tell him that, think so. 

W T hen the wheat is 
sold and the debts clear- 
ed up, what then? The 
surplus is going into 
many a Hudson. 

The man who sows 
the seeds of optimism 
gathers the harvest of 
dollars. 



<G6ogl< 



Digitized by 



— 2 — 



Digitized byVjUUVLC 



George D. Knox, Hudson distributor in Hartford. 
Conn., has contracted for more Hud sons next year than 
he has ever handled before. He plans to make Hart- 
ford, more than ever, a defined Hudson territory and 
to that end is going to build up a solidified sales organi- 
zation this winter which will dash into the spring selling 
campaign with determined effort to establish a greater 
sales record. 

The "big family" wishes Knox the best of luck. 



A wine to Louis Geyler, Chicago Hudson distributor, 
describes the Hudson's good work. "Just returned 
from a trip to New York. Thought you might be 
interested in the performance of the Hudson. From 
Chicago to Ashtabula. Ohio, was 461 miles, including 
detours — sor.e good roads, some rough stone roads and 
about 35 miles of deep mud. Made the distance with 
24 gallons of gasoline, or a fraction over 19.2 miles 
per gallon. The whole trip, 1.998.6 miles, including 
the Ashtabula mileage, also 12 miles of the worst road 
I ever saw, was made with 113 gallons of gasoline. 
No effort was made on my part to get an economy 
mark." Returning from Columbus, Ohio, Mr. Bent 
was joined by his brother and family, driving a high- 
priced car and twice this bigger car was stalled in the 
mud and had to be pulled out by teams. The Hudson 
had no trouble getting through on its own power. It 
also had no tire trouble. 



* * 



F. J. McDonald, out- 
aide salesman for the 
Doran-Twitchell Com- 
pany, Hudson distributors 
in Spokane, Wash., is the 



proud possessor of a Blue 
Ribbon trophy awarded 
him at the Palouse Har- 
vest Fair and Live Stock 
Show for the quietest 
running, easiest riding, 
best looking car, exhibit- 
ed at the fair. The car 
Mr. McDonald exhibited 
was thje Hudson. All 
makes of cars were ex- 
hibited, some of which 
ran into a great deal 
more money than the 
Hudson. 

The Tom Botterill 
Automobile Company, 
distributors in Salt Lake 
City, Utah, has had an 
extremely busy six days 
explaining to thousands 
of out-of-town visitors the 

operation and good points of the Hudson models at 

the recent Utah State Fair. 



F. J. McDonald holding 

Blue Ribbon awarded 

the Hudson 



Charles Bertram, of Baker, Ore., visited C. L. Boss & 
Company, Hudson distributors in Porland, Ore., last 
week on his return trip from Southern California. On 
August 10 he left Baker for a vacation on a tour through 
California in the Hudson. The trip from Baker to 
•Sun Diego, over 2,200 miles, was made without a 
puncture. Mr. Bertram and his family traveled about 
4,000 miles on the trip without an expense mechanically 
on the car. They believe that this is the best way to 
see the country from the standpoint of pleasure, sport 
and economy. 

The Atlas Motor Car Company has the agency for 
Hudsons in Dayton, Ohio. The Atlas Company is pre- 
pared to give all Hudson owners real Hudson service. 
The models are now on exhibition at their show rooms, 
Second and Ludlow streets. 



The Memphis Motor Car Company, Hudson dis- 
tributors in Memphis, report a sale of a Hudson to 
Governor Thomas C. Rye, of Tennessee. Governor 
Rve was elected in November, 1914. Remember the 
Hudson was the GOVERNOR'S choice. 

"Judging by the manner in which our new closed 
cars are selling, we will be all sold out of our Town 
Cars before the winter season has begun," states Harry 
S. Houpt, of the Hudson Motor Car Company of New 
York. 

Mr. and Mrs. Geo. A. Briggs, of Waltham, completed 
a round trip from Boston to San Francisco over the 
road in a Hudson. The car in which they made this 
remarkable journey is now on exhibition at the sales- 
rooms of the Henley-Kimball Company on Beacon 
Street, Boston, Mass. During the entire trip, the 
engine consumed 735 gallons of gasoline, a normal 
amount of oil and performed its full duty from begin- 
ning to end. The engine might as well have been 
sealed, for not a single repair or adjustment was made 
on it from start to finish. The distance covered on 
this journey was 4,427 miles. 



"Motor," the national magazine of motoring, has so 
far awarded three Tiffany silver medals to Hudson 
owners. C. A. Day, Streator, 111, James F. Weales, 707 
E. 3rd Street, Brooklyn, N. Y., and Arthur Benficld, 
Brooklyn, N. Y., are the Hudson possessors of the 
three medals. There are sixty-three medals offered by 
"Motor" for transcontinental touring during the . 
exposition period. 

One in every 44 persons in New York State owns an 
automobile, according to statistics made public by 
Secretary of State Francis M. Hugo. The census 
enumeration shows the State's population to be approxi- 
mately 9,700,000 and 222.025 owners and dealers of 
automobiles had registered their cars on October 1. 
"Hudsons are popular in New York," states Harry S. 
Houpt, State distributor in New York City. "Every- 
where you see Hudsons and surely they are responsible 
for a part of this favorable report." 

A Hudson has been offered as the first city prize of 
the grand automobile contest inaugurated by the Journal 
and Tribune, of Knoxville, Tenn. 



Driving a Hudson, W. J. Byrne, of Portland, Ore. 
smashed all records for the Portland-Tillamook run, 
when he hung up four hours and forty minutes as his 
time for the 115 miles. Not only did he demolish 
existing auto records, but he clipped 18 minutes from 
the regular train schedule. 



George Kimball, of the Henley-Kimball Company, 
Hudson distributors in Portland, Me., states that Secre- 
tary of State John E. Bunker, of Maine, estimates that 
the people of the Pine Tree State have in the last year 
spent $6,516,000 for automobiles. Automobile taxes 
have yielded to the State Treasury $258,665, and 24,326 
operator licenses have been granted. Hudson popu- 
larity in Maine has helped to establish this good record. 

? 9 

Pau R. McKenney, formerly president and general 
manager of the McKenney-Devlin Company, Frank R. 
Mitchell, formerly with the Burroughs Adding Machine 
Company, and Buckley H. Gallagher, who graduated 
to the metropolis of the State from Grand Rapids, 
Mich., where he was associated with L. E. Colgrove, 
Hudson dealer in that city and territory, are now selling 
Hudsons for the Bemb-Robinson Company, Michigan 
state distribuors. 

"Hudson Service — Day and Night" is the slogan of 
the Bemb-Robinson Company, Michigan distributors 
of Hudsons, who have earned a reputation of giving the 
best service in Detroit. Service in the State is assisted 
by the use of a traveling service man. C. A. Engdahl 
is the Bemb-Robinson trouble expert. 




This Hudson owned by Francis Evans won first 

prize in the Disease Prevention Day Parade 

recently held in Columbus, Ind. 



One of the rigid business rules of Harry S. Houpt, 
president of the Hudson Motor Car Company of New 
York, is to keep his demonstrating cars in perfect 
condition, both mechanically and in appearance. In 
order to do this Mr. Houpt finds it is necessary every 
little while to put new demonstrators into service. It 
is his custom to offer those which have been in use at 
reduced prices, after they have been thoroughly over- 
hauled. His next regular sale of demonstrating cars 
comprising machines which have been used by the 
New York, Brooklyn, and wholesale branches, will take 
place in a few days. 

Over one-third of the exhibitors of automobiles who 
have secured space for the National Automobile Shows 
at New York and Chicago are from Michigan. Up to 
the present time 32 exhibitors have secured space. Of 
course, the Hudson will be there. 

The Odgen Motor Car Company, Hudson distribu- 
tors in Ogden, Utah, announces the opening of their 
new garage and sales room in the Kiesel building at 
2331-33 Hudson Avenue. Mr. L. L. Hains, manager 
of the Ogden Motor Car Company, states that they 
will enter the repair business just as soon as the 
necessary machinery is installed, also that all equip- 
ment required for a first-class garage will be found there. 




PtQsper/ty^dOpt 

A* TO «i,. CENT (01T0X ,. WITH TH 



i JSp-Hia! i-on-^lnu, " ^ S ° M<h - ISp.ol.1 < orr**pondemo of Tbe Booing ro.i. i 

Xrw OrLP^roT""' n '° ' :r "" ir,if Pofl, • , J Memphik. October 2«.-Ncedless to say, , 
hovering ft l»;, ' > °'7 ^ W, »' -«o J the Southern planter has received the 
market. «ome ^J,..'!,!!'* * P ° wr,rl in this '| Government's low crop estimate with « 
[a rise to i;, 
Tne price 



•^•"••ulatn,-* are p n . (I „. 4i _ 
v price of Southern Railway com- 
iroon Vat present just a* grood a ba- 
rometer of the South', business condi- 
tions as is the price of cotton. 



i enthusiasm 
price. 5 



the Country 

| WHERE 3IIJJ..S ARE SPEEDING W. j 

Situation l„ ,„ e foM«n-Good« Trade 
Which J. Dl.curbln* Bel«f«i Ba Wttl 

"" !; r -'--«- •"■'•■' Jf Ti.f Kv.rLlU« l'«O.J 



s low crop estimate with 
in view of the rapid rise of , 
which accompanied It. Indulgence 
in ^peculation h-ia somewhat increased. , 
but not to dangerous extent. The effects P 
of last season's low prices and the year 
df forced economy were too far-reaching. 
Thcr* Is. rather, a changed attitude 
amonc the cotton producers, because they 
have .ruined their lesson, and are now 



nirned their lesson, ana art? nu» 
ihan ever before to mar- 



Ojip result, of .i.„ „. 
-"•try ,. Bhowil i 7 n 7 h r e ° c n ^r., anJ -, iav . . ... . 

locomotives. under Ine con ^nutio n m lielter yhnpe 

^'upment shop s ft"* Jt ol,f »ail<va llv et their crop 

^rk is K oin K f)n ;;; £ ^'"J «> Hi.*,!, thin., they *, 

strucion of 4 3o c , .. ' fnr « on ..'ice*, -ven compared 

a "d already a nund?*"T f ° P rtl,s *'» l ' cfo,c ,hc WI " 

*ard. The commit. . !, ^ * Rrm «* ^' • 'Hk- « top haviur been 



gradually, seeinjr, as thav 
a prospect for very high 



f OCTOBER'S CROP REPORT 

1»11 . " ,,e ** Hfir«e«# for 

**rtarn of o W f* v Mm ,» 

d-„,. Boonu Prt-re- 



Th 

cheapl> 



ith those ruling 
•ed more 



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us. and there be 



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/* As to the future iv,"7, 
••*«*: "The South e„ J : rif Hi "rW / 
«tb a much l!"^ rh " «"* voar' 



./ A » to the future 3 TV. , * 
/ added- "Th « r '^ Wit 

-aaoed The South en|, rs rN , 
*»h a much , nore ,',. 
w *>«ch, ir 1, fp|rl . * n - ( ' nl ""Hook. 
„ fleeted in fre£h '\ ^'^ w,n ' ' "- ' 

l-;i 'act that th« „,.,_ \ a " he fo »»'i In 'h<. 



than any in years, ana mere ue- i — »«.« noperuJn*»ns ,.»„ v , 
pendi-H ^act that the p 4 - iC e of Z* °' 
try for , to the levei prevniim . , °? ^ ba " k 



necessity for the usual ex. . , .... vmiw of oo 



lilt; usuai v*ij>:iiui- 

tares to othe! sectiens of the country for , *« me leveJ prevniJ 1MK h{ 
,;iaiu and food products, the prospect is j 9rtak of the Kuropean war 

tor profits from the crop to be propor- \ ^ 

lijnately -riatei "han in years. This 
is now a stimulant to trade in «Pi;eral. 
Alreaily, however, there ii; discussion of 
the probaMe effects on acreage for the 
' next season. 



the 






out- 1 - r 



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American f^n. evcr ^rown bv 

Near ;^/:;r h r :; f r/ o,unK<i in « h - 



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sTta w^f. ,L 409,000 ^ s r:.-,:..-:;:r;"^'!; I 



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er ., ^"c/i d , in epjjp, ' " "»•/,-, "— * OE September 



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- ^.364.000. ^r';:"° h 00 - '"wort.: 
^ beyond any: 
abo./f "' fth 0,,,;, "■"""•r, ,;.,' J ''"'«- V K * port ' fcr,ta V Z or s 'Ptemb«r. 

""-•r^" 1 ' 'he «»,," '*•••'», T ' he W««i »•!.„■, ' re a " ttIe *•- 

■ ««i. lar te8 , , , X h 7 8 e « «iH>rt. n, the 



• v <«« r^„ '"'•'■"a^n n ""-«i-v '• "mounted to *s- -1^, 

v '!"'"" oo,,V.: a '^ PU,,^' -«est on 1' '" 9 _ w * »•« 



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Digitized by VjOOQlC 



WL.UJVI& V. 



U&1MK.KJLL, Jni%*jJr2AUS\J\>, VSKJ 1 VSD&LK. W, JLJJLV. 



;\ KJ J*±±J*-tM^ 



,J 



SELLING POWER OF LETTERS 

VALUE OF THE "FOLLOW-UP" LETTER AS A BUSINESS GETTER. 
DEALERS WHO NEGLECT TO USE THEM ARE LOSING BUSINESS. 



SOME Hudson dealers are not using the letters sent them 
weekly with the Triangle. 

They are making no effort to "follow up" prospects, 
except in a limited way by personal and telephone calls. 

Dealers have told us that "they did not believe in 
letters/' that the only way they could sell cars was by seeing 
the prospects personally. 

Yet a little thought will prove that the man who is 
neglecting to use the mails to keep his prospects "warm" 
is missing many sales that he otherwise might have. 

Every Dealer Should Have a List of Prospects. 

Every dealer should collect a large and carefully cor- 
rected list of prospects. From these regular prospects will 
come the bulk of his business. 

A certain dealer is making 90 per cent of his sales to 
persons whom he had on his prospect mailing list, and to 
whom he has been REGULARLY sending Triangle and 
other letters. 

Now and then a chance buyer will "drop out of the 
clouds;" but the bulk of the business must be "dug up." 

A dealer who aims to sell 50 cars in the year should 
have a list of certainly not less than 500 prospects. The 
percentage of sales to number of prospects varies greatly. 
Some dealers, with a select list of prospects, will sell 1 man 
in 3 or 1 in 5. Others, who do not check their lists so closely, 
will sell not more than 1 in 12 or even 1 in 15. Then, too, 
other conditions affect sales. A prospect list of 10 to 1 is 
reasonably safe. 

Now, a dealer who sells 50 cars in a year does not usually 
have very many salesmen. And to make personal calls 
on 500 people takes time. The result is that many of the 
prospects are overlooked, or are not seen as often, or when 
they should be. And in the meantime the Hudson dealer 
is forgotten, a competitor slips in, and the sale is lost. 

Just here lies the value of the well-written and persistent 
follow-up letter. 

But the letters must be good and they must keep going. 



The Factory Furnishes the Proper Letters. 

Very few men can write really good follow-up letters. 
Nor do we expect dealers to write their own letters. In 
the advertising department at the factory we have a man 
who is a letter "expert." It is part of his work to write 
letters that will sell Hudson cars. He probably would not 
do as well as you in selling cars by a personal appeal; but 
he can and does help dealers to sell cars by laying the 
foundation for the dealer's personal work. 

One of these letters you will find each week enclosed 
with your copy of the Triangle. And you can have 
others written for you SPECIALLY if you want them. 

You can't possibly call regularly on 500 people. But 
you can reach them all, with strong selling talks on the 
Hudson, once a week or oftcner. 

These letters are not supposed to close sales. Their 
object is simply to keep up the interest of the prospect, and 
to bring him into the show-room. Having done that they 
have accomplished their purpose. It is then up to you to 
close the sale. 

Now, the man who has been influenced by our adver- 
tising, and by these letters, is 80 per cent sold when he 
walks into your salesroom. You will find it easy to do the 
remaining 20 per cent of the selling work. You ought to 
sell the majority of these prospects who have been so 
attracted. 

We Want All Dealers to Use Many Letters. 

We want every Hudson dealer to use these circular 
letters. We know so well what they will accomplish that 
if we can get every one of the dealers making good use of 
them it will add very much to the sales of Hudson cars. 

You can send follow-up letters out promptly and regu- 
larly, at very slight expense. The letters must be right. 
They must be clear and clean; name and address must 
match perfectly with the body of the letter. They pull 
best when signed in ink with a personal signature. 

Any dealer who wants special suggestions or help in 
this connection can get it at once by writing the Triangle. 



Digitized by VjOOQIC 



HUDSON MAKES 74 MILES CONTINUOUS CLIMB UP MOUNTAINS 

CAPTAIN J. C.MITCHELL, manager of the Ei Camino 
Car Co., distributor of the Hudson for Santa Barbara 
County, Calif., has just received fromW. A. McKennon 
of Shreveport, La., a long letter describing his trip through 
the beautiful Yosemite Valley. There 
the car, as it has everywhere else, 
showed its mountain climbing abilities. 
The letter, in part, follows: 

"It almost seemed as though our 
Hudson should appreciate as much 
as we did the grandeur of this view, 
because it never had in ail of our long 
trip from Shreveport, La., to California, 
negotiated anything like the tremen- 
dous heights which one attains in 
driving to Glacier Point, at an elevation 
of one and one-half miles above the sea. 

"To be sure we had put the Hudson 
through experiences on our trip across 
Texas, New Mexico and Arizona which 
were about as strenuous as any car ever 
had, and had negotiated days of driving 
in the Texas bottom lands where we 



were in mud up to our hubs, and later had fought the sands 
of New Mexico and had climbed the transcontinental divide 
to more than 8,000 feet elevation in Arizona, but with all 
that strenuous going we had not subjected the car to such 
a severe test as when we pulled up 
the SEVENTY-FOUR MILE CON- 
TINUOUS CLIMB which the trip to 
Glacier Point involves. 

"The most essential feature of a 
successful trip to any of the national 
parks in California is a POWERFUL, 
COMFORTABLE CAR which will 
not overheat on the long grades which 
must be climbed in accomplishing 
the elevations in each park." 

Capt. Mitchell had the complete 
letter published in local papers. He 
personally informed many California 
prospects by letter and by word of what 
the Hudson had done as a hill 
climber in their own State. A power- 
ful car is a necessity for automobile 
touring there. 



HE 



IE 

I 
I 
I 

J 

I 
I 
I 



1. 



3QQSQQQBSQBB8a 



L* 



r A LWAYS think, al- 
^"^ways talk, always act 
"good times." In the end 
you will be right. Then 
all will say : "He told us 
so." The optimist always 
cashes in. 



m 

i 
i 
i 

i 
i 
i 



FIRM NOW A TRIANGLE 

THE Henley-Kimball Co., distributors of 
Hudson motor cars in the Boston terri- 
tory, is now a triangular firm as far as the 
number of its members are concerned. Fred 
A. Ordway has recently joined the organi- 
zation in the capacity of vice-president. 
A. B. Henley is president and G. B. Kimball, 
treasurer and general manager. 



G. B. Kimball A. B. Henley 

F. A. Ordway 

In the acquistion of Mr. Ordway, the 
Henley-Kimball Co., widely known through- 
out the New England territory as its most 
progressive dealers, gets a real salesman. 
He has made a scientific study of his subject. 
He puts his theories into productive practices. 

Mr. Ordway will have an active hand in 
the intensive sales plans of the company 
during the coming year. This includes letters, 
circulars, newspaper advertising and the 



other 101 ways of reaching the prospect. No 
way of getting his name on the dotted line 
will be overlooked. 

Mr. Ordway is more than enthusiastic 
about his new connections. All three mem- 
bers of the firm declare that 1916 is going to 
be the greatest Hudson year ever in their 
particular territory. 



9 ;i3«»'nHF«!\ "* 



K'mmnmmr vsm ■• 



TWO HUSTLERS IN SPRINGFIELD 

MERWIX MORRIS heads the Hudson 
Sales Company, a new firm distributing 
Hudsonsin Springfield. 111., and vicinity. 

The Hudson Sales Company is located at 
428 South Fourth Street, in the heart of the 
city. 

The personnel of this new Hudson Sales 
Company is composed of members of the well- 
known merchants, Poflenberger & Morris. 
They have for many years been leading men 
of Edinburg and rawnee. Both are well 
versed in the art of motor-car service to the 
customer. 

Merwin Morris is in active charge of the 
Hudson Sales Company. He has a host of 
friends in and around Springfield. All are 
welcoming him to a career in this city. It is 
safe to say that in his hands the policy estab- 
lished some twenty-five years ago by h-s firm, 
that of keeping their customers satisfied, will 
be maintained here. 



3QQQQQQQQQQQI 



THE man who sells 
something that adds to 
the happiness o£ our lives 
never need fear to look 
his customers in the eye. 
And he is honored by 
his fellow men. 



■ti 



3583 



NEW SPOKANE HUDSON FIRM 

JOHN DORAN and Harry Twitehell, two 
Pacific coast hustlers, have joined forces 
in Spokane. They are already to ride the 
crest of the Hudson wave. This strong, ener- 
getic combination promises to put a Hudson 
on the top of every hill in and around Spokane. 
Mr. Twitehell will be in personal charge of 
Hudson sales. He will be assisted in the city 



Harry Twiichell 

by Clarence 8. Brown. Frank McDonald will 
take care of the outside territory. There is a 
lot of it in Washington. 

R. G. Wilson, formerly with the Hawkins- 
Twitchell Company, will look after Hudson 
service, joining the force already employed 
by Mr. Doran. Hereafter an all-night service 
will be given. Under the new plan every 
Hudson will be inspected twice a month and 
adjustments made and defective parts re- 
placed free of charge. 

Mr. Twitehell firmly declares that he will 
hang up a record for Hudson sales that will 
make all distributors put on their glasses and 
look twice. His reputation as a salesman 
backs up this assertion. 



— 2- 



Digitized by VjiJOy LC 



My Dear Son: 



October 30, 1915. 



Undoubtedly you thoroughly appreciate the fact that as a Hudson 
dealer you enjoy a wonderful opportunity, an opportunity that I 
believe is greater than that enjoyed by a dealer handling any other 
make of car. In saying this I am not overlooking the fact that other 
cars have been good sellers and that other dealers have made money. 
But knowing as I do something of the policies of the owners and 
managers of the Hudson Motor Car Company, I feel quite safe in 
making the statement that no other dealers enjoy similar advantages. 

The heads of the company are young men. They are able and 
ambitious men. They have demonstrated their ability by what they 
have done during the past few years. They are just beginning to 
show something of the ambition that they have. They are, it seems 
to me, determined to make the Hudson Company not only a leader 
among successful companies, but perhaps the biggest of them all. 

There is no reason whatever why this condition should not be 
attained. Certainly they are leaders in engineering. Their policy 
has been both capable and consistent. They have not been led away 
by novelties or experiments, yet neither have they been ultra-con- 
servative. 

Quite a considerable number of motor-car manufacturers, who 
have dashed recklessly into the adoption of novelties and experiments, 
have been badlv stung. They have found this habit expensive in 
money and costly in reputation. 

The Hudson has not been, as some people seem to think, merely 
"lucky" in avoiding such things. It has avoided these things because 
of discernment, because of clear vision, and of exhaustive tests. That 
is why the features brought out in the Hudson are invariably a success. 
Other companies that have obstinately clung to outworn methods 
have eventually been forced to swallow their chagrin and acknowledge 
the Hudson the master engineer. It is not necessary for me to mention 
these features. You will recall a dozen of them merely by my calling 
attention to it. 

This engineering leadership is one of the reasons why a Hudson 
dealer has a tremendous advantage over any other. After all the 
chassis is the car, just as they say of a camera that it is all in the lens. 

It is easy enough to build bodies, either conservative in design or 
novel in outline. But these are merely excrescences in a way. They 
are the super-structure. It is the foundation of motor, transmission, 
frame and other component parts of the chassis that really makes or 
mars the car. 

Then too with this splendid product to build upon, the Hudson 
has been logically merchandised. By that I mean that its sales plan 
is built on solid ground. 



It is not a car that is known only in one section or that depends 
only upon the personality and energy of its dealers to push it. 

Wherever automobiles are sold, the Hudson is known and re- 
spected. Men who own higher-priced cars and cars that are some- 
times alluded to as "high grade" are a unit in their admiration of the 
Hudson. It never seems to occur to them that a Hudson can be 
bought for perhaps one-third of the cost of their cars. They recognize 
it as a worthy equal. 

Every man who buys a lower priced car has his ideas and his eyes 
fixed on the Hudson. He envies the Hudson. It is the car he would 
buy if he could. 

The Hudson, therefore, if any car can be said to be a self-seller, is 
that car. People come into the Hudson dealer's salesroom already 
99 per cent convinced that this is the car they want. True, the 
Hudson dealer may not always make the sale, but if he does not it is 
due to some outside reason and not to the car itself. 

The Hudson sales machine is perfectly organized. The factory 
is keenly observant of conditions all over the world. Particularly is 
it conversant with American motor-car demands and markets. 

The company always is ready and willing to assist dealers in every 
possible way. Its great aim and object is to see that its dealers 
'make good." The dealers with whom it is best pleased are the men 
who are the most successful and who are making the biggest profit. 

It has been my observation that many dealers do not $et as 
much help from their factory as the factory is ready and willing to 
give them. You should feel always the idea of partnership with the 
company. If you help them they will help you. No responsible 
manufacturer will hesitate to go the limit in aiding his distributor 
and dealer organization. 

Stand in, therefore, with your factory. Consult with it. Ask 
its advice. Take your problems to it. Gain its confidence. Give 
it yours. 

Your success or your failure will hinge in large measure on the suc- 
cess of the company back of you. You have engaged passage on the 
Hudson ship. You have entrusted your business future to an im- 
portant degree to the Hudson company. It would be foolish and 
futile to mutiny or embarass the navigating officers while in mid- 



I commend this to you as a parting thought. 



DAD. 



This Closes This Series of 



'Dad" Letters. 

— Editor. 



CONFIDENCE U tKe W- 
dation on which business 
rests. The man in whom 
confidence is lacking cannot produce 
results. It is only when the public 
has confidence in you and your 
goods that you can sell them. It is 
well to gain the confidence of every 
person in your community. A 
man or woman may not he a pros- 
p ct today, hut tomorrow may tell 
another story. Win their confi- 
dence and the sale is twice as easy. 



HUDSON MAKES 
HISTORIC TOUR 

RICHARD J. TON, who distributes Hud- 
sons in Roseland,Ill., has just completed 
a long auto tour through Indiana, Ohio 
and Kentucky. Stops were made at historic 
places only throughout these states. The 
Hudson rested for a while near the cabin at 
Beechland. Here Thomas Lincoln, father of 
Abraham Lincoln, was married to Nancy 
Hanks, June 12, 1806. 

The cabin is now owned by the Mercer 
County Historical Society and stands in 
Harrodsburg, Ky. Harrodsburg is two years 
older than our nation. The Hudson party was 
greeted at the Ashland Stock Farm, the home 
of Henry Clay. 

Mr.Ton states that the tour was splendid all 
the way. The Hudson did its part with a 
perfect score. No mechanical attention to 
the car was needed along the entire trip. 



ASEA captain could not navi- 
gate his ship without charts 
showing harhor soundings. 
The captain of a sales campaign 
will find figures of previous years' 
sales and complete data of his terri- 
tory just as useful. Don't waste 
your selling powder. Make every 
shot count. Select the prospects 
that offer the most prominent tar- 
gets. But always keep the distant 
ones in mind. One never can tell 
when they will get in range. 




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The T. C. Power Company, Hudson distributors in 
Helena, Montana, have established a branch in Boze- 
man, at 16 South Black avenue. The new Hudson 
station occupies the most desirable location for auto- 
mobile distnbution in the city. South Black avenue 
is the main thoroughfare and No. 16 is in the midst 
of the business district. The Hudson display room 
is 25x60, well finished and up to the Hudson standard. 
R. L. Diggs is manager of the Bozeman branch and 
promises to establish a Hudson sales record for this 
size city. 



R. L. Diggs in his Hudson 

Secretary of the Treasury William Gibbs McAdoo 
and Mrs. McAdoo, formerly Miss Eleanor Wilson, 
daughter of the President, rode in a Hudson from 
the Union Station, St. Louis, to the Goltra mansion 
The Hudson was driven by a representative of the 
Hudson-Phillips Motor Car Company, Hudson dis- 
tributors in St. Louis. During the MeAdoos' visit 
with Mrs. Goltra the Hudson was used exclusively. 
They were delighted with the easy-riding qualities 
of the Hudson. 

The Hudson-Brace Motor Company, distributors 
of Hudsons in Kansas City, Missouri, report that 
twenty-five automobiles bearing one hundred and 
twenty-five men started on the annual trade tour of 
the Kansas City Motor Car Dealers' Association. 
The tour lasted six days, included eighteen towns of 
fair size in Kansas and Missouri and covered about 
600 miles. The tour was in the interest of good 
roads, as well as the automobile business. The 
line-up naturally included Hudsons. 

•f * 

Harry Scott, of the Harry A. Scott & Companyt 
Hudson distributors in Kalamazoo, Michigan, has 
recently added to his garage service a large service 
car, which he keeps for the use of his customers. The 
car has a motor of 150 horse power, and is one of the 
best service machines in this city. "We contem- 
plate giving our customers garage efficiency," says 
Mr. Scott. As evidence he displays his new service 
car. 

E. II. Vincent, a Dctroitcr, back from his trans- 
continental trip in a Hudson, reports that trans- 
continental touring is still very popular. The traffic 
over the National Old Trails is as heavy as at any 
time during the past few months. 



Globe Trotter, Cone, is now an enthusiastic 
possessor of a Hudson. Cone is a resident of Hart- 
ford, Conn., and has reached the H3rd year of his life. 
The present European war was responsible for his 
discontinuation of continental travelling. George 
D. Knox, who distributes Hudsons in this territory, 
reports a sale of si Hudson to Mr. Cone's nephew, 
W. R. C. Corson, a consulting engineer in Hartford. 
This is a case where one Hudson sold another. 

Ex-United States Senator E. J. Burkett, Lincoln, 
Nebraska, has presented his daughters with a Hudson 
Cabriolet. Ex-Senator Burkett is known as a shrewd 
buyer and undoubtedly used his skill in this purchase. 

The latest report shows 2,070,903 automobiles regis- 
tered in the United States. 



The Henley-Kimball Company, 

Boston, Mass. 
Gentlemen: 

Just a line to say that the Hudson which I purchased 
from you on the 24th, proved thoroughly satisfactory 
in every respect. We are touring the continent en 
route to San Francisco. We experienced no disap- 
pointments whether the Hudson was swimming wash- 
outs, climbing perpendicular mountains, or dusting 
many high-power cars. With the greatest of pleasure 
I sign this letter. 

Very sincerely yours, 

W. W. Dubyshire, Jr. 

"This is just a sample of the correspondence we 
receive daily from Hudson owners," states Mr. Henley. 
"We feel proud to know that the Hudson pleases 
owners after they put them through the 'test'." 

Six hundred motor cars containing 2,400 boosters 
for the Wolverine paved way between Grand Rapids 
and Detroit, were greeted by 800 Detroit-owned 
motor cars containing members of the Board of Com- 
merce and other motor enthusiasts. Detroit was the 
termination of the scheduled run from Grand Rapids. 
Great preparations for entertainment were made in 
Detroit for the caravan. The good roads event was 
a real success. 

Jack C. Filler, well known in Springfield automobile 
circles has joined the sales force of the Hudson Sales 
Company, Hudson distributors in Springfield, Illinois 
and vicinity. 



The Lord Auto Company, Hudson distributors in 
Lincoln, Neb., report a sale to Dr. R. L. Smith who is 
a prominent physician in Lincoln. This sale makes a 
good addition to their list of doctors owning Cabriolets. 



Constable George W. Lyons, Los Angeles, Cali- 
fornia, has completed a long trip through the north. 
Lyons is known in police circles as the "Gunless 
Constable." He earned this title during his twenty 
years of service in Los Angeles county by making 
more than 1,000 arrests and never in one instance has 
he "packed" a gun. Lyons has a tremendously strong 
personality and this characteristic has carried him 
through many close calls with the most desperate 
criminals. On his trip to the north Mr. Lyons drove 
a Hudson which already had been driven more than 
35,000 miles. He reports a trouble-free trip, not even 
having had a puncture on the entire journey of 
1,600 miles. 

The participants in the eighth annual reliability 
tour of the Automobile Club of St. Louis, were ban- 
queted by Governor Elliott W. Major in his mansion 
in Jefferson City, Missouri. C. P. Van Graafeiland, 
of the Central National Bank, of St. Louis, piloted a 
Hudson in the run. The new Central Hotel was the 
official hotel for the tourists while at Jefferson City. 
The Hudson is well known to the Missouri Governor 
and his staff. They rode a Hudson en route to the 
recent laying of the cornerstone of Missouri's new 
capitol at Jefferson City. 

W. D. Sweet and F. W. Van Antwerp were appointed 
committee men by President Titchener, for the Thanks- 
giving week automobile show to be held in the State 
Armory at Binghamton, N. V., November 22-27. 
Both men are from the New York Sales Company, 
Inc., Hudson distributors in Binghamton. The 
latest Hudson models will be exhibited there. 

"The great State Fair held at Nashville was a fine 
example of an automobile show," states J. S. Fraser, of 
the Imperial Motor Car Company, Hudson distribu- 
tors in Nashville, Tennessee. The Hudson stood out 
like diamonds in the glare of the big arcs. The big 
automobile building was filled to its capacity through- 
out the entire week of the show. 



At a celebration called The Cattlemen's Carnival, 
a riding and roping contest, a Hudson was used for 
"Bulldogging" a steer. Steer "Bulldogging" is 
regularly performed by a man leaping from a running 
horse and grabbing the steer by the horns, then the 
task of throwing him and holding the steer by the 
teeth is up to the "Bulldoggcr." The Hudson was 
used because of the greater variety of speeds attain- 
able, thus allowing a more exciting mount for the 
"Bulldoggcr." John L. Burnside, cattle ranger of 
Garden City, Kansas, states that this is the second 
time this stunt was successfully executed before 
officials of the annual celebration. Usually the 
Hudson is driven at 35 miles per hour before the leap 
to the maddened steer is made. 

"I have run my 1916 Hudson over 4,000 miles with- 
out having the car touched. The Hudson cannot be 
beat." This is John W. Cronk's opinion of his Hudson. 
Cronk with his brother manage to gather a good pro- 
portion of the "Gold Specie" in Montour, Iowa, by 
selling lumber, coal, livestock and grain. 

A complete line of Hudsons was exhibited at the 
Pittsburgh Eleventh Monster Automobile Show at 
Motor Square Garden. Fifty other American motor car 
manufacturers were represented. "The show was a 
success from every standpoint and much favorable 
comment was given the Hudson," states Eddie Bald, 
who delivers Hudsons in Pittsburgh and vicinity. 

Detroit manufactures more than one-half of the 
automobiles made in the world, according to the Michi- 
gan Manufacturing and Financial Record. Approxi- 
mately 67% of automobiles are made in Detroit. 
Hudson is one of the great team of automobiles that 
makes such a record possible. 

The Henley-Kimball Company, Hudson distributors 
for the state of Maine, report delivery of one hundred 
and fifty -two Hudsons since June 10 of this year. 
C. G. Abbott is now state manager. 



Dr. J. Wilson Shiels in his Hudson Cabriolet 

Dr. J. Wilson Shiels. one of San Francisco's most 
prominent surgeons is now a firm convert to the 
Hudson Cabriolet. Dr. Shiels bears the distinction 
of being the first owner and driver of an automobile 
in San Francisco. The Doctor's choice of a Hudson 
Cabriolet assures others of the same profession the 
correctness of this model for such service. 



4 — 



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VOLUME V 



DETROIT, MICHIGAN. NOVEMBER 6. 1915. 



NUMBER 19 



PERHAPS the greatest reason why Hudson dealers suc- 
ceed is because the car itself has been such a signal and 
remarkable success. 

"Nothing succeeds like success." Success is magnetic. 
It is hypnotic, it is psychological. It is so positive, so 
powerful, that it irresistibly attracts to itself the same 
qualities. 

The world worships success, 
anything is the beginning, 
has been made, the rest is 

With the placing of his 
on a Hudson contract, the 
car dealer at once becomes 
possessed of a tremendous in- 
crease to his capital. Most of 
them thoroughly realize this. 
There are, however, occasion- 
ally, new dealers who do not 
seem to quite appreciate this 
fact in all its importance. 

The mere fact that a dealer 
has become connected with 
the dynamic and successful 
Hudson car, practically in- 
sures his success. 

Known Everywher 

Another big reason why Hudson 
because they are handling a car that 
Motor-car dealers as a whole perhaps 
importance of this condition. It use 
dealer could make a car a good seller 
section, even though it was but little 
however, has been found to be a wron 

The car that is^easy to sell, the o 
one that makes the most profit for its uioiuuuiw, *o mc v,<m mav ^ 
nationally and universally known. People now-a-days are 
great travelers. Constantly they are moving backwards The Sign 
and forwards, to and fro. A thousand miles today 
is of less importance than was ten miles a hundred years ago. 

Hence the knowledge of a motor-car is widely disseminated. 
Everybody knows what his friends and his friend's friends are buying 
and using. 

When a man from Montana, from California or from Texas 
walks down the streets of New York and sees the Hudson standing 
before popular hotels and imposing residences, it gives him an added 
feeling of respect for the car. He goes back to his home town and 
reports what he has seen. 

Hudson owners in that particular locality acquire added distinct- 
iveness because of this condition. This helps the sale of the car and 
makes its ownership more desirable to people who are aware of the 
fact. 

Newspaper and magazine reading is a universal habit, and the 
newspapers are ubiquitous. Big city papers are spread over the en- 
tire country. Motor-car publications are read everywhere. 

All these agencies spread a knowledge of the Hudson, which 
tends to make the car better known, better appreciated, and more 
highly desired. 



Successfully Advertised 

The Hudson, while perhaps not the biggest advertiser 
in point of mere dollar measure, is still the most impressive 
advertiser of ail the world's motor-cars. Its advertising 
for years has been unique, distinctive, and absolutely 
original. Hence it has been strongly suggestive and un- 
~™„n^i ;« Uc ,oi ftn producing power. 

j radiator is of household knowledge. 

l the United States recognizes the 

ons and a kind of copy is used that 
and distinctiveness to the Hudson, 

3 with strong persuasive arguments. 

pretty picture advertising, or adver- 

sake of abstract ideas. The first de- 

the Hudson advertising department 

is that the advertising shall be 

actively sales- producing. This, 

after all, is the true test of the 

alue of an advertisement. 

r the coming year the advertising appropri- 

n of the Hudson is bigger than its biggest pre- 
campaign. It is stronger in tone than it ever 

n. It is more striking in design and in appeal. 

ne division of agricultural advertising, ap- 
the farmer buyer, the Hudson Company is 

erhaps twice as much money as is expended 

3r companies for their entire appropriation, 
tional mediums gives a circulation of over 

irchase appeals monthly. Its message will 

Ty man, woman and child in the United 

ut the entire year of 1916. 

Liberal Contract 

5 money. 

y does not want to have in its organiza- 
iot successful and prosperous. 
xuu ^v^» F «,* v v^.v^^ily realizes that the more money its dealers 
make for themselves, the more money they will make for 
of Success the factory. 

The Hudson dealer who is most welcome at the factory 
is the man who is making the largest annual profit. 

The dealer who is unwelcome, who is uncertain of his future, is 
the one who is not making liberal annual profit. 

This for the reason that the Company thoroughly well realizes 
that any up-to-date, energetic and alert dealer, who represents the 
Hudson line and yet fails to make a good profit cannot for that very 
reason be giving to the line the attention that it merits. 

Fortunately for the Company and for the dealer, there are but 
few Hudson representatives who are not thus successful. In districts 
where this condition prevails, the Company is rapidly and ener- 
getically bringing up the grade of its dealers to the High Hudson 
standard. 

The Company expects big things of its dealers, but it also makes 
it possible for them to achieve big things. 

If a dealer who has been fortunate enough to secure a contract 
with the Hudson Company cannot make a success of his contract and 
of the car in any locality of the United States, it unquestionably is 
due to the fault of the individual dealer and not of the car, of the 
contract or of the Company. 



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vBuildiig to increase output of Cars 



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VOLUME V. 



DETROIT, MICHIGAN, NOVEMBER 13. 1915. 



NUM&ER 20 



AC 



TO HOLD the cards often means to win the game. 
To bid for a high count without having the ace may 
invite disaster. Bluff rarely succeeds in the game 
of business. 

Hudson dealers who stand "ace-high" must possess 
the three qualities — Assets, Character and Energy. 

Cash or Its Equivalent 

The first need of the motor-car dealer is cash or its 
equivalent. 

Bank credit is the same as cash. And bank credit — 
fortunately — is available on the basis of several vari- 
eties of collateral. 

The late J. Pierpont Morgan stated before a Com- 
mittee of Congress that Character was an excellent foun- 
dation for bank credit. He would rather, he stated, 
lend money on this than on some more commonly ac- 
cepted security. 

Many a Hudson dealer who now possesses a consid- 
erable bank account began with only good character 
as an Asset. No young man need hesitate to undertake 
a Hudson contract of reasonable size because of the lack of 
cash if he have Character as an endorser on his bank paper. 

There are thousands of op- 
portunities for sub -dealers in 
ail parts of the country. The 
field is limited only by the in- 
telligence and determination 
of the individual. 

The Hudson Motor Car 
Company is constantly in 
search of more small-contract 
dealers. Organization is the 
Open Sesame to success in 
modern business. With an or- 
ganization covering every 
country cross-roads in Ameri- 
ca, distribution to take care ( 
becomes assured. 

This is a success-hint to sale 
aspire to become dealers. Whe 
young men of Character who 
this field? 

Training is entirely an acquire 

Given the will and the he — 



many possess it in a more or less dormant condition — 
success as an executive or organizer is comparatively easy. 

The Hudson Sales Department stands ready to act 
as guide and mentor to all who seek its aid. It admits 
that it does not know ail there is to know about selling 
motor-cars. But it knows enough, acquired through 
experience and observation, to justify it in offering to pilot 
would-be dealers to the port of success. 

A readiness to learn, a willingness to be guided, is the 
most of the battle. 

There are many Hudson dealers who started a few 
years ago on a "shoe string" who now are strong finan- 
cially and in every other way. They dared and they 
won. And they credit their success very largely to hav- 
ing stuck close to the company's ideas. Not always 
have they agreed with the men at the head of the sales 
department. But where there was a difference of opinion 
they were big enough to take the company's advice. And 
nine times in ten this was found correct. 



Enei 



■gy 



Back of bankable assets, character and training, stands 
the Energy that triumphs over every obstacle. 

"Early to bed and early to 
rise" is today more honored 
in the breach than in the 
observance. Some dealers and 
salesmen who like to "take 
things easy" might learn a 
lesson by droping in at the 
factory at Detroit any morning 
at 6:30 a. m. They would find 
men at their desks whose 
salary runs into five figures. 

These men make everything 

subservient to WINNING 

THE GAME. Nothing 

daunts them. Nothing stops 

them. They are out to conquer 

under any and all conditions. 

Successful dealers, now on 

"Easy Street," have trodden 

some have reached the goal with 

others have found the pathway 

one and all HAVE ARRIVED. 

v v. urttinued on Page J) 



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THE HUDSON FEATURES COUNTY FAIRS 
AND HARVEST FESTIVALS 



when 1 was a seedling, 1 heard 

my grandfather talk about the 

good old days at the county 

Fairs. Prize pumpkins were in their glory then. Folks used to come 

for miles and miles around to gaze at them. And I remember, 

too, that he often spoke of your grandfather, Mr. Squash. Even the 

corn, apples, cabbages and cucumbers had their sincere admirers. 

"Up to about fifteen years ago your kindred and my kindred 
reigned supreme. But one day," said the pumpkin with a catch in 
his voice, as he wiped a tear from his eye, "some one brought to a 
county fair a new-fangled device called an 'horseless carriage.' The 
news flew around like wildfire. Never had there been such crowds at 
the county fair before. Everyone came to see the horseless carriage. 
They gazed at it in awe. They could hardly believe their senses when 
they saw it move. But move it did, and here we are, deserted and 
alone, while the crowd that once used to admire our forefathers now 
gathers about the Hudson motor car exhibit." 

Yes ; it is true. Folks don't go to county fairs any more to look at 
pumpkins. Anyone can own a pumpkin. There are only two uses to 
which a pumpkin can be put. One is to make pies of it, the other is 
this: If one raises enough pumpkins he can buy an automobile. 

Watch the crowds at any county fair or any festival parade. They 
are looking at the Hudson exhibit or for the Hudson float. 

Guy Smith, Hudson distributor at Omaha, made thousands look 



The yacht and the triangle In the Ak-Sar-Ben parade at Omaha 



laminar with motor cars. The 
boat conveyed the well-known 
idea of the yacht line body. The 
picture of this float has appeared on the films all over the country. 

Harry Petty of the Petty Auto Company, Red Oak, Iowa, knows 
the tastes of its inhabitants. In the county fair parade, he filled his 
Hudson with pretty girls. 

Boys make noise. This is not an attempt at a rhyme. "Home 
Coming Week" parade at Missouri Valley, Iowa, was a success from 
every standpoint. A Hudson owned by Foote & Sahn was the cynosure 
of all eyes. It was loaded to the guards with good, healthy, leather- 
lunged American boys. They made the welkin and ear-drums ring. 

The Ritter Automobile Company of Madison, Wis., exhibited a 
line of Hudsons at the Dane County fair, held in the company's home 
city. The array of Hudsons was the one big attraction. 

County fair time also was taken advantage of by the Auto Service 
Company at the Menominee festival. A big sign on the outside of 
the Hudson tent announced its location. No one could miss that sign. 

On these occasions, the several dealers used the regular prospect 
blanks on which were recorded the names of those to whom the Hudson 
catalogues could afterwards be sent. Interest in the Hudson exhibi- 
tions was heightened by their beautiful appearance. The cars were 
kept in that spick and span condition that is always sure to make a 
good impression. 



w 






MODERN VERSIONS OF OLD SAYINGS 

Learning is ever in the freshness of its youth, even for the 

old. — Aeschylus. 
Nearly every day brings forth a new wrinkle in selling 

Hudson cars even for the most experienced dealer. 

Nothing is so difficult that it may be found out by seeking. — 

Terence. 
A prospect may hide his light under a bushel but the 

tireless Hudson dealer is sure to find him. 



m 



w- 



•j£ Si; 



^ 



DO NOT STICK TO THE TRENCHES. 

MARCH ON ! 

* I 'HE army that never leaves its trenches to give 

battle to the foe never achieves an offensive 

victory. The business that is always marking time 

gets lost in the rut of its own making. March on ! 



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HUDSON LEADS WAY FOR EAST MICHIGAN PIKE 



01 ine party uecame mireu, me nuason was canea on 
to pull it out. It did so with ease. It made the entire trip of 700 
miles with a perfect score. Not an adjustment was made. One car 
had to abandon the trip. 

From the standpoint of good roads, the tour was a pronounced 
success. The keenest interest was shown every where, not only by 
officials of cities, towns and villages along the way, but by farmers. 
Some of them drove 10 to 15 miles to be on hand at the meeting 
nights. And many of these miles were mud and water. In many of 
the counties traversed, improvements had already been made to the 
highways. Other good roads were in process of construction and others 
were in contemplation for the civilizing touch of the big steam roller. 

The start was made in Detroit, 60 miles from the southern 
boundary of the State, and the turn-back was not made until Macki- 

SELF-STARTING HUDSON COUPE 
ESSENTIALLY A WOMAN'S CAR 

IT is said of American men by European critics that they pamper 
their wives, that they shower them with too many comforts and 

even luxuries. But the viewpoint of the foreigner is inspired 
mostly by envy. Far from being "mollycoddlesses," American 
women have minds of their own. American women are charmingly 
forceful, delightfully assertive and independent. 

Nothing is more indicative of the self-reliant spirit in the American 
woman than the demand for the Hudson coupe. Two or three years 
ago, women who wanted a distinctive car, gratified their desire with 
an electric. But the perfection of the self-starter for gasoline cars 
turned the demand into another channel and today the Hudson coupe 
is the closed car preferred by women who seek charm, elegance and 
tasteful distinctiveness in automobiles. 

The snail-like electric never was expressive of the characteristic 
American women. It had just two appeals, ease of operation and 
elegance of finish. The woman who once has driven, or even seen, 
a Hudson coupe never again will drive an electric and feel satisfied. 
The self -starting Hudson coupe is EASIER to operate. Its appearance 
and finish, interior and exterior, is far more elegant than that of any 
electric. It comfortably seats four persons. And last, but by no 
means least, its speed — so easily regulated — appeals to the spirit of 
adventure in the modern American woman. 

It is essentially a woman's car. For the afternoon tea, reception 
or matinee, or the evening's function, it provides a highly refined, 
swift, sure and absolutely reliable means of conveyance. The demand 
for it is livelier than ever. 



ine west Aiicnigau riKe, running mrougn me great iruic Den oi 
the State, extends from Mackinaw City on the north to St. Joseph in 
the southwestern part of the State. Thus Mackinaw City is at the 
apex of an inverted "V" with reference to the East and West Michigan 
pikes. These two are joined at the base by a more or less improved 
system of highways extending from Detroit to Kalamazoo and thence 
to St. Joseph. The two sides of the inverted "V" also will be connected 
farther up the State by the Wolverine Paved Way. 



ACE-HIGH HUDSON DEALERS 

{Continued from page r) 

Well-thought-out and well-directed energy is the lubri- 
cant that makes the whole motor hum. 

The energy that jumps up and down on the same spot 
counts for little. To get each step WELL AHEAD 
of the one that went before is what wins races. 

To recognize errors and not to make the same one 
twice is calculated to produce efficiency. 

Old-fashioned WORK is hard to beat. To keep plug- 
ging away day in and day out, always heading straight 
for the goal, will sooner or later count heavily. 



The Aristocratic Hudson Coupe aod Views Showing Luxury of Interior 



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L. T. Hudson, vice-president of the Hudson-Phillips 
Motor Car Company, Hudson distributors in St. Louis, 
completed the most extraordinary trip he ever experi- 
enced when he piloted his Hudson to Washington, 
Mo., and return. He made the entire distance, 57.8 
miles in one hour and 31 minutes on high gear. This 
feat caused much astonishment in the town and was 
instrumental in placing two new orders for Hudson, 
before Mr. Hudson left on the return trip. 



Peverill Motor Sales Company, Hudson distributors 
in Waterloo, Iowa, have news that W. J. Peverill and 
J. A. Brown have reached their destination, Los 
Angeles, which finishes an overland trip from Waterloo 
to that point in their Hudsons. No trouble was ex- 
perienced. Not a drop of water was added to the 
radiators of either Hudson for the entire trip. The 
water that was in the radiators was drained into the 
Pacific Ocean. The southern route, known as the 
Santa Fe trail, was taken. The total of 2,507 miles 
was covered with a gasoline consumption of 165 
gallons per Hudson. The expense of the tour was less 
than one-third of the railroad fare. One Hudson was 
brand new, the other had been driven 3,000 miles. 

* 4 

Oscar Pollock, Hudson distributor in Fremont, Neb- 
raska, has leased the new building recently erected in 
East Fourth Street by W. C. Mercer, for a garage and 
show room. 

The Hudson-Phillips Motor Car Company, Hudson 
distributors in St. Louis, Mo., and vicinity, have 
ordered the building of a distributing station and show 
room in Alton, Illinois. The new station will be 
known as the Hudson Automobile Company, Alton 
headquarters. The building is to be completed before 
next spring. A. C. Brown, Alton distributor for the 
Hudson-Phillips Motor Car Company, will have charge 
of this new station. 

A Hudson was selected for the demonstration of the 
new safety pick-up fender, recently held on a public 
thoroughfare in New York. The easy control of the 
Hudson was responsible for its choice over many other 
makes of automobiles. 



"We are making extensive preparations to push 
Hudsons. Our traveling force will be increased. 
Every man we employ to sell Hudsons is a high-class 
man in this field. Hudson is our leader and the 
Southern Motor Company will do all that is in their 
power to keep it supreme." This good news comes 
from Louisville, Ky., where the Southern Motors 
Company distributes Hudsons. 



The Hudson-Phillips Motor Company, distributors 
of Hudsons in St. Louis, state that the automobile de- 
partment of the office of the secretary of state of 
Missouri reports that during the month of September 
324 cars were licensed to operate in St. Louis. This 
report includes 46 makes of automobiles. 

The Rotary Club, of Albany, N. Y., held its annual 
picnic at the Waldorf Farm, Albany. Twenty-nine 
automobiles were present, of which nine were Hudsons. 
This is a pretty good indication of the value of member- 
ship in the Rotary Club for such benefit as it may be 
to Hudson distributors and dealers. 

The Hudson-Jones Automobile Company, Hudson 
distributors in Des Moines, Iowa, announce the com- 
pletion of their new garage in the Des Moines auto- 
mobile section, 1214 Locust Street.The building is 
50 x 168 and two stories. The show room occupies a 
space 50 x 50 feet, with a tiled floor. It is finished in 
soft, harmonious colors. The architectural effect is 

E leasing. The service department is in the rear of the 
uilding and is perfectly equipped. 

* II 

Early drawings for space at the National Shows, to be 
held in the Grand Central Palace, New York, December 
31-January 8, and in the Coliseum and First Regiment 
Armory, Chicago, January 22-29, indicate that the 
number of exhibitors at the sixteenth annual events 
will be as large, if not larger, than any of the previous 
displays. More than 92 manufacturers were repre- 
sented at the first allotment of spaces for the two shows 
at the headquarters of the National Automobile 
Chamber of Commerce, New York City. The Hudson 
will be exhibited at both shows. 



The Rose-Fosdick Company, Hudson distributors in 
Dallas, Tex., is out for the first prize at the coming 
Texas State Fair. "Our Hudson exhibits at previous 
fairs have proved the value of the exposition," says 
W. F. Rose. 



Construction Expert in His Hudson 

Mr. I. B. Colley, Zanesville, Ohio, purchased a 
Hudson from C. A. Fritz, Hudson distributor for that 
territory. Mr. Frits is proud of this sale because Mr. 
Colley is an authority on automobile construction. The 
Hudson was chosen after having thoroughly tried out, 
over the same road, the several six and eight cylinder 
cars on the market. 

4 * 

Pasadena automobile dealers are making great prepa- 
rations for the annual Hotel Maryland automobile 
show to be held in Pasadena November 17. The 
Monroe Motor Car Company, Hudson distributors in 
this territory, will place on exhibition a complete line 
of Hudsons. 

Donald G. Small has joined the Hudson-Stuyvesant 
Company, Hudson distributors in Cleveland, Ohio, as 
branch manager. Mr. Small, for the past two years, 
has been in active service with the Hudson Motor Car 
Company at the factory in Detroit. 

Mr. T. J. Butler, demonstrator for the Robinson 
Motor Car Company, Hudson distributors in Columbus, 
Miss., has recovered sufficiently to resume a part of his 
duties with the company. Mr. Butler's Hudson was 
wrecked while crossing a bridge which gave way. He 
sustained a broken collar bone and other injuries which 
confined him to his home for several weeks. 

"Hudson tourists on their way to the San Francisco 
Exposition continue to pass through Lincoln," states 
C. A. Lord, of the Lord Auto Company, Hudson dis- 
tributors in Lincoln, Neb. "They pause long enough 
to say 'Hello' and a lot of nice things about the 
Hudson." 



Turbutt L. Wright. Jr.. at the Wheel of His 
HUDSON in Park An tardea in 
Sao Paulo, Brazil. 

Turbutt L. Wright, son of Manager Wright of the 
"Cia. Industrial e de Automoveis Bon Retiro," Hudson 
distributors in Sao Paulo, Brazil, is soon to join the 
selling ranks of the "Hudson Big Family." Mr. 
Wright, Jr., an enthusiastic Hudsonite, is now in the 
United States completing his studies at Philadelphia. 
When he returns to Sao Paulo, he will be connected 
with the sales department of the "Cia. Bom Retiro." 
When not at work, Turbutt is usually seen enjoying his 
Hudson on the boulevards in the Sao Paulo Parks. 

* 4 

A. L. Paine, of the National Lumber & Manufactur- 
ing Company, of Hoquiam, Wash., now owns a Hudson 
Cabriolet. Mr. Paine is Hoquiam's biggest lumber 
magnate. Until he purchased a Hudson, Paine piloted 
the highest price American automobiles. The North- 
west Motor Company, Seattle, who closed the sale, 
consider this a blue ribbon transaction because Paine 
already had tried out the best cars in the market. In 
part Mr. Paine writes: "The Hudson fills a long-felt 
want, and you can count on the Paine family to be a 
good booster for the Hudson. I am thoroughly satisfied 
with the purchase." 

Four regulations for greater motor-car safety were 
adopted by the first annual convention of the Safety 
First Federation recently held in Detroit. These regu- 
lations covered: Standard license plates and methods 
of attaching them, standard gear shift gates or pro- 
gression, standard location for engine and car numbers 
and anti-glaring provision for head lights. 

The Doran-Twitehell Company, Hudson distributors 
in Spokane, Wash., closed a contract with Kiehn & 
& Koch, of Ritzville, for the Ritzville territory. Kiehn 
A Koch ordered 10 cars, Mr. Koch taking a delivery of a 
demonstrator. He drove the Hudson to Ritzville in 
3 hours and 40 minutes, using five gallons of gasoline 
and one quart of lubricant. The Hudson made the 
run via Deep Creek, Waukon and Sprague. 



"A Hudson Limousine passed through Chipley today. 
This is the first car of this kind I ever saw. I can't help 
but write to express my opinion. It is a wonder. Cars 
that cost far more have nothing on this. I want to say 
I am proud to be on the Hudson list and to enjoy 
Hudson reputation. I know that I am on the safe 
side." — A. L. Miller, Hudson distributor in Chipley, 
Florida. 



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VOLUME V 



DETROIT. MICHIGAN. NOVEMBER 20. 1915. 



NUMBER 21 



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THANKSGIVING LETTERS 
FROM THE BIG FAMILY 

-QflRST of all I am thankful that I am 
J \ alive and well these progressive times. 
I am thankful that each Hudson we sell 
stays sold. I am thankful that each Hud- 
son owner is a booster. That helps some, 
seeing I had the first car in the county of 
Nobles. Everyone who sells Hudson cars, 
has, I am sure, something to be thankful 
for in this eventful year. — J. A. Saxon, The 
Motor Inn, Worthington, Minn. 

\\\& are thankful that we took on the 
VU Hudson line two years ago. We have 
sold cars of different makes for twelve 
years and we find the Hudson by far the 
best proposition we ever had. The results 
of the season just closing certainly justify 
us in being more than ordinarily thank- 
ful. And from what I hear aoout the 
prospects for next year we will have more 
reason. — J. C Stoughton, The Sloughton 
Co., Whitefield, N. H. 

^E take pleasure in advising that one 
of the best assets of our business 
is the possession of the Hudson agency for 
this territory and we are very thankful 
for that. We are thankful for the better 
times in store when we will receive our 
next Hudson. Strengthened with such a 
feeling, we are well able to resist the alluring 
offers of other factories. — Normandin Cam- 
pen Co. , San Jose, Calif. 

J^^HE time is at hand when we feel we 
V J should send greetings to show our 
thankfulness for our success in the last 
four years. We are thankful that we 
started with the Hudson at that time with 
a capital of $£,000 and to-day we are in- 
corporated for $50,000. It is pleasing to 
know that you are leaders, not followers, 
and we feel assured you will continue to 
lead. — Green & Sibley, Lynn, Mass. 

S the Thanksgiving season draws near 
we are more thankful than ever be- 
Tore that we live in the United States. We 
also are thankful that we are in the busi- 
ness of selling Hudson automobiles, a busi- 
ness that to our minds gives assurance 
of a greater future than ever. Never has 
the immediate future for business looked so 
bright in our country. — Collins Plow Co., 
Quincy, III. 

gT the approach of Thanksgiving, a 
time designated by the chief executive 
of our great country, calling on all to give 
thanks for such favors as Divine Providence 
has bestowed on us, we join with our fellow 
men in offering our thanks for such blessings 
as good health and great prosperity. Our 
special thanks go to our friends directing 
the Hudson Motor Car Company. — Semmes 
Motor Co., Inc., Washington, D. C. 

/T^E are thankful that we are living in 
VL/ a land of Freedom, Peace, Pros- 
perity and Plenty. We are thankful that 
we are a part of the great Hudson organiza- 
tion and are contributing to the health 
and happiness of proud, contented owners 
of Hudson cars. We are thankful because we 
believe that the year 1916 will offer greater 
opportunity to Hudson dealers. — R. J. Ton, 
Roseland Auto Sales Co., Chicago. 

IT is especially fitting at the close of 
the busy summer season and at this 
Thanksgiving time to write you what I per- 
sonally and my customers collectively think 
of your efforts in the production of a motor 
car. We arc all of us very thankful to 
your engineering and production departments 
for the masterpiece which you produced 
in the Hudson. — L. E. Colgrove, Grand 
Rajrids, Mich. 



Frank M. Foote, county agent, United States 
department of agriculture for the co-operative ex- 
tension work in agricultural home economics for the 
state of West Virginia awarded C. C. Rose $5.00 as a 
prize for the best decorated automobile in the parade. 
Mr. Rose drove a Hudson which was decorated with 
yellow chrysanthemums. 



H. C. Weiole 



Lee Weber 



At a recent fair held in Wilson, Kansas, Lee Weber 
and H. C. Weinle, salesmen for the Salina Auto- 
mobile Company, who distribute Hudsons in Salina, 
Kansas, demonstrated to thousands the Hudson 
models. "We have been attending the county fairs 
this fall and are doing some real good work towards 
advancing Hudson sales," states Manager A. J. 
Cleveland. 

* * 

Edward Higgins, purchased a Hudson 17 weeks ago 
from R.W. Powers, who distributes the Hudson in Provi- 
dence, R. I. Higgins has run his car 16,422 miles in 
that time. The up-keep expense to date is 60 cts. for 
two bolts and a grease cup. "This is a remarkable 
showing for the Hudson construction, "writes R. W. 
Powers. 

J. E. Hamblin, Portland, Maine, has just completed 
a 1,300- mile tour in his Hudson Cabriolet. During the 
entire trip Mr. Hamblin did not shift gears in any 
place. Considering that the tour was made through 
the Adirondacks, the Hudson accomplished "some 
stunt." 

W. M. Dilsaver, in a Hudson completed his trip over 
the mountains and sands from Chicago, 111., to Jack- 
sonville, Florida. This route is known as the Dixie 
Highway. 

The Hudson carried six people and averaged 10 
miles per gallon of gasoline and eighty miles per quart 
of oil. 

* * 

Detroit, Michigan, the home of the motor car, now 
has a population of 740,000. This report is according 
to figures compiled by the R. L. Polk & Company, 
publishers of the Detroit City Directory. 



United States Brigadier General H. A. Reed and 
family, snapped by E. H. Nichols, during their "ser- 
vice stay" at Nichol's Garage, Liberty, New York. 
General Reed is a resident of Porto Rico. He is a 
man of wide experience, having toured many foreign 
countries with cars of foreign manufacture. General 
Reed selected the Hudson without question. 



A clipping from the Ogdensburg, New York paper, 
states that a Hudson, as the pilot car, broke all exist- 
ing records by covering the sixty miles from Ottawa, 
Ontario, to Prescott in two hours. This is pro- 
nounced fast traveling considering the condition of the 
highways. All the other cars, fifteen in number, 
took from three to four hours to cover the same dis- 
tance. 

C. M. Arms, a real estate dealer, in Roanoke, Va , 
now pilots a Hudson. Arms has owned thirty-six 
automobiles previous to his Hudson purchase. "After 
my experience with all these automobiles, I decided 
the Hudson was the best buy," states Mr. Arms. 
The Virginia Motor Car Company, Hudson dis- 
tributors in Roanoke, Va., closed the sale. 

Secretary of State Vaughan estimates that the 
total value of automobiles in Michigan is $91,000,000. 
He figures that the average value of each of the 113,800 
automobiles is approximately $800. Secretary 
Vaughan estimates that there will be more than 
150,000 automobiles in the State of Michigan by 1916. 



Mayor William Hale Thompson (x) ready to enter 
Hudson Touring Sedan 

Mayor William Hale Thompson, of Chicago, likes 
the Hudson. Mr. Thompson and his official staff 
were carried by the Hudson during their stay in 
Billings, Mont., where they were entertained by the 
Chamber of Commerce. "We never have shown a 
car in Billings, which has attracted as much attention 
as does the Hudson," writes R. E. Stoner, of the 
Billings Public Motor Sales Company. 

4 * 

A. A. Lcderman, who distributes the Hudson in Utica, 
New York, reports the sale of a Hudson to H. P. 
Snyder, Little Falls, New York. Mr. Snyder is a 
New York manufacturer and representative in Con- 
gress. 

* * 

The Hudson-Jones Automobile Company, Hudson 
distributors in Des Moines, Iowa, received a post 
card from W. B. Starkey as follows: 

"Four hundred miles on our trip and not the slight- 
est trouble. Encountered lots of hills, but they were 
all easy for the Hudson. We certainly are delighted 
with our purchase." W. B. Starkey. 

* II 

G. H. Scott, who has been at the head of the largest 
company handling used cars in Philadelphia, Pa., 
now is connected with the Hudson-Phillips Company, 
Hudson distributors in St. Louis, Mo., as assistant in 
the used car department. 



iiiiiiioiiniiiiiiiiiiiiiiMiiiii'iiirii ! 1 1 ii I i.'iiii'iiii.'ii iMiiiiniH rum: ii iiii.rni i n n 'i " mi piuimmi imi i r 1 1 i mini i i in 



I AM very thankful to say that I am 
selling the Hudson. I think it is, 
without a doubt, the best buy on the market 
at the price for the consumer. I have 
sold Hudsons for six years and they have 
given A No. 1 service. And during that 
time the factory has shown in every way 
its willingness to help sell cars. This is 
worth a great deal to us. — G. T. Reeves, 
Reeves Automobile Co., Oltumwa, la. 



/T^ E approach the Thanksgiving with 
vjy all the feeling characteristic of the 
time. We represent one of the notable 
companies of the automobile industry. Let 
us all have the vision to see a splendid or- 
ganization working the territory to its 
fullest capacity that in another year at this 
time we may have a greater feeling of satis- 
faction. — H. E. Stowell, Stowell Motor Car 
Co., Syracuse, N. Y. 



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VOLUME V. 



DETROIT, MICHIGAN, NOVEMBER 27, 1915. 



NUMBER 22 






iOMEONE has said that the difference between 
an optimist and a pessimist is that one believes 
in horse shoes and the other in black cats. 

This is looking at it from the "Old Mother 
Witch" angle. 

To get right down to a practical, brass-tack 
basis, the difference between an optimist and a 
pessimist is this: 
An optimist is a worker, a pessimist is a shirker. An 
optimist likes work, a pessimist hates work. 

Triumph and toil are twins. There is no triumph for 
the man who does not toil. 

The Worker Wins 

The man who wins is the man who works — the man 
who toils while the next man shirks. Which takes us right 
back to where we started talking about the optimist and 
the pessimist. 

Because the optimist likes work, likes toil, he wins. 
The triumph is his. 

The one cardinal element of success is work. 

Many a man w r ith no personality, or talking ability, 
has made a success of life just by plain, hard work. He is 
the sticker. He is the man who plugs along day after 
day. He is the get-there man. He has his mind made up 
that nothing is going to stop him. 

Work is effort, physical or mental. The man who is 
seeking triumph always is looking for the best means of 
concentrating his efforts. He wishes to make every 
blow count. 

Neatness A Good Investment 

If he realizes he is without a distinctive personality, 
he remedies that. Personality can be created as well as 
anything else. It requires less effort to be well clothed 
and to keep a salesroom in neat order than it does to be 
untidy in dress and allow dirt and papers to collect in the 
show room. Hundreds of energetic merchants who 
lacked an appealing personality have learned the "dollar's" 
value of this lesson. Personality along with effort, in- 
telligent'y directed is a combination that cannot be beaten. 

There are men in your town who are looked upon as 
natural leaders. These men are leaders for just one 
reason. They have a personality. They are self-ad- 
vertisers. They talk intelligently. The mind of each is 



a store-house of knowledge and they do not let it stay 
there until their brains are moss-grown. They let the 
town know that they know something more than the 
average man. 

Measure Yourself 

Measure yourself with these men. It will not take a 
minute to discover whether or not you have a personality. 
If you have not, it will not take long to create one. 

You will do this because you are a worker. You like 
toil. You desire triumph. Triumph is the desire of 
every Hudson dealer. And there is no reason why the 
goal should not be achieved. 

Make up your mind that you are going to get there 
and you will get there. Do not forget that triumph and 
toil are twins. 

To make your triumph certain it is necessary that 
you surround yourself with men who are just as deter- 
mined as you are. If there is a pessimist in your ranks 
you may be sure he is a shirker. If you can not make an 
optimist of him, turn him loose. Let him join the black 
army of croakers. 

Hold War Conference 

There will remain then in your organization all live 
wires. They will be men with a punch. Each will have a 
distinctive and appealing personality. It will be suf- 
ficiently distinctive to harmonize with the distinctive 
Hudson. 

Get your army around a big table and lay out your 
plans of war. Place a big map of your territory before 
them. Give to your sales force all the information that 
you have, and make them give what they have. 

When they leave the conference of war, they must 
have a definite idea in mind as to where they are going to 
look for prospects. They must have fixed ideas as to 
how they are going to turn these prospects into buyers. 
And they must realize that each buyer must be kept sold 
on the Hudson. 

It is up to you, Mr. Distributor, to do this. You 
are the teacher. You are the general in command. You 
must see that your army works intelligently. It is to 
your interest to guide its efforts. 

This is Preparedness. Preparedness means toil, means 
work, means effort. Each means Triumph. 

You must Triumph. 



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"COLD WEATHER ADVICE" VIA MAIL A FEATURE 
OF HUDSON DISTRIBUTOR'S SERVICE 



minium 



The Imposing and Efficient Hudson-Phillips Service Corps. 



THIS is the time of the year when the inexperienced motorist, 
and many who have owned a car for a number of years, begins 
to ponder over the question of what to do to make the car run 
right during the winter. 

Of course this information is to be found in the Hudson Owners' 
Bulletin. Often the busy owner of a car has not the time or inclina- 
tion to look it up even though he knows he can save money by doing 
so. Procrastination not only is the thief of time, but it is a luxurious 
habit that many motor car owners have. They put off reading the 
"cold weather dope" until trouble comes. Then they hurry to the 
dealer to find out what to do. Often they lose the use of the car. 

All dealers know the Hudson will endure anything in the frigid 
line that any other car will stand and much that many will not. 
But they realize it has to be given the ordinary care given any mechan- 
ism to insure efficiency. 

The Hudson-Phillips Motor Car Company, of St. Louis, Mo., is 
going to beat the procrastinating owner to it this fall. In fact they 
are going to beat the wise owners, too. They are sending out the 
following letter to all those who have bought Hudsons, equipped with 
electric starters, from them: 

"As the cold weather comes on, the most important 
item in connection with the operation of your automobile 
will be the battery. 

"The self-starter is nothing but a mechanical device 
operated by electricity which cranks your motor, and the 
storage battery contains only a definite, fixed amount of 
power. 

"You would not needlessly and aimlessly spin a 
motor if you were cranking it by hand and when you do 
this with your self-starter you are exhausting your 
current and the result will be that the starter won't work. 



"A great deal of battery energy is wasted in cool 
weather by trying to operate your car before the motor 
is warm enough to develop its power and consequently 
the motor is killed several times using energy making 
several starts instead of one. 

"From now on always close your strangler before 
attempting to start your motor at all, and when it is 
started, speed the motor up running idle, until the motor 
is warm enough for the throttle to be opened wide and 
the motor speeded at a rapid rate without popping for 
the lack of gasoline. When your motor is warmed up 
to this point, which means that the intake is sufficiently 
warm to vaporize the gasoline and give you gas instead 
of raw gasoline, then the motor will have sufficient 
power to pull the car without killing the motor. In 
severe weather it sometimes takes as much as from 5 to 
10 minutes to get the motor warm and you are in reality 
saving time in warming your motor thoroughly before 
operating your car, instead of limping along with a cold 
motor. 

"It is our desire and intention to give our customers 
battery service that will keep them running regardless 
of their own mistakes, but it will require co-operation on 
the part of the owners to avoid congestion and delays 
when severe cold snaps occur. 

"Yours very truly, 

"Hudson-Phillips Motor Car Co., 
"JHP-G "Service Department." 

The Hudson-Phillips Company believes this letter will please all 
its owners, whether they are looking for the information or not. 
Many other Hudson dealers are sending out letters along similar lines. 



THIRTEEN HUDSONS IN 
USE BY RUSSIANOFFICIALS 

MORE than 100 Hudson cars are employ- 
ed on the various battle fronts in 
Europe. They are being used in civil 
and relief service. Thirty are in Red Cross 
service on the English lines at the front. 

The picture shows three of thirteen Hudsons 
recently sent to Petrograd. Because of its 
easy-riding qualities, the Hudson is well 
adapted for ambulance work. These speedy, 
powerful cars have been the means of saving 
the lives of many soldiers. 

Hudsons are performing errands of mercy 
on the Austrian battle fronts, on the Russian 
battle fronts, from Servia all along the line to 
the North Sea. 



— 2— 



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COURTESY COUNTS BEFORE 
AND AFTER SALE 

COURTESY counts just as much after a 
sale as it does before. 

This is the belief of W. G. Welbon of 
the Welbon Motor Car Company of Cin- 
cinnati. He distributes the Hudson car in 
that important territory. 

Mr. Welbon not only preaches courtesy, 
but practices it as well. 

Just before the recent automobile show held 
by all the dealers in Cincinnati, he sent to 
each of 300 Hudson owners two tickets. The 
show was held in Music Hall. 

Along with the tickets he sent a letter. It 
closed as follows: 

"We shall be pleased to have you see our 
exhibit which consists of closed cars only, as 
the entire line of Hudson open cars is sold out 
all over the country." 

Besides extending an unlooked-for courtesy 
to Hudson car owners, Mr. Welbon brought 
them to the one place where he could show 
to the best advantage the Hudson line of 
closed cars. They could compare the Hudson 
with all other closed cars. Several sales were 
made as the result of these invitations. The 
closed car exhibit brought forcibly to the 
minds of owners the fact that winter is 
near. They took the hint. 

A week previous to the show, sixteen dis- 
tributors combined in taking a page adver- 
tisement in a newspaper. Sixteen cars were 
shown with their trade slogan only. There 
was no other means of identification. A prize 
of $10 in gold was offered to the one naming 
the automobiles pictured. It was won by 
Julia Grace of Covington, Ky. The com- 
pleted advertisement revealing the names of 
the cars appeared on the opening day of the 
show. The contest created a great deal of 
interest, and brought many persons to the 
hall. 

The Hudson, as usual, was the center of an 
admiring throng each evening of the Exposi- 
tion. Mr. Weloon, who is treasurer of the 
Exposition organization, received many com- 
pliments on the fine appearance of the 
Hudson line. 

Mr. Welbon sent out 600 tickets in all, at 
a cost of 50 cents each. He considered the 
money well spent from an advertising stand- 
point. 



HUDSON EXPERT 
COMPLIMENTED 

OLLIE SAVIN of the Hudson-Phillips 
Motor Company has just been made 
the recipient of a fine compliment by 
the Automobile Club of St. Louis. Recently 
the club had its eighth annual Automobile 
Reliability Tour. At its conclusion, each car 
was inspected to determine what harm 
physically z if any, the tour had worked on it. 

S. S. Pingree, chairman of the Technical 
Committee, selected Mr. Savin to inspect all 
cars for carburetion and ignition. The ap- 
pointment was made only after a careful con- 
sideration of all experts available in these 
branches of motor-car mechanics. The ap- 
pointment met with the cordial approvement 
of all the tourists. 

The Hudson-Phillips Company is making 
the most of the fact that Mr. Savin was 
chosen for this post. The appointment 
proved that Hudson owners in and around 
St. Louis get the best service available. 



ttzerMioarmfKn 



WHEN skill, tact and diplomacy 
are employed, the most effective, 
the most decisive results are at- 
tained in every phase of selling. They 
are the ingredients of subtlety that 
conserve energy and effort in selling. 
They are the factors that differentiate 
mere selling from real salesmanship. 



No hill too high, no mud too deep 
for the Hudson; no country so big 
the Hudson can not cross it. 



TO SELL HUDSONS ONLY 

" ^T"*HE Hudson line has been so attractive 
X to us that we are going to sell the 
Hudson exclusively ? and we figure that 
we can get a better business by doing this, 
and feel that we can make enough profit from 
the Hudson without having another line." 

This is an excerpt from a letter written to 
the Hudson Motor Car Company recently by 
the Rose-Fosdick Company, Hudson distrib- 
utors in Dallas, Texas. They believe in plan- 
ning ahead. Everything is being done to 
make 1916 a season crowned with a glowing 
success. The salesroom has been repainted 
and new furniture added. They have put on 
two extra salesmen. One will work on closed 
jobs exclusively. An increase also has been 
made in the service department. 



ESTABLISHES NEW DEPART- 
MENT TO INCREASE SALES 

WJ. BRACE, of the Hudson -Brace 
• Motor Car Company, Kansas City, 
Mo., is planning the establishment of 
a correspondence department which he be- 
lieves will add greatly to the effectiveness of 
his organization. 

An experienced correspondent will have 
charge of this department and it will be his 
duty to release the 42-centimeter- word guns 
in the form of circulars, letters, publicity and 
advertising. He also will look after the cor- 
respondence that does not pertain to any 
particular department. 

Mr. Brace's idea of using this system is, 
that if he finds, for instance, that "Brown 
county" in his territory is not producing, he 
will tell his man at the head of the corre- 
spondence department to get busy and con- 
centrate on Brown county until business in it 
has been put in the proper condition. Mr. 
Brace is a staunch believer in circular letters 
and other printed matter and believes that 
the man at the head of this department will 
more than pay for himself. 



HUDSONS AT HIGHEST CAR 
POINT IN CALIFORNIA 

ON a recent trip of two Hudson owners, 
A. C. Johnson, cashier of the Whittier 
National Bank, and George L. Hazzard, 
a capitalist and real estate operator of Whit- 
tier, California, drove their Hudsons to 
the summit of the Lee Vining creek grade, 
crossing the Sierra mountains at an elevation 
of 9,996 feet. 

This is the highest point in the state of 
California to be reached by an automobile. 
The trip of these Hudson owners comprised 
2,000 miles through the wildest part of 
northern California. 

In a letter to Walter J. Bemb, Detroit 
distributor, Mr. Johnson writes that he has 
been driving Hudson cars for many years. 
In company with Mr. Hazzard he has taken 
many long and strenuous trips. This trip, 
particularly that portion along the crest and 
crossing back and forth from one side of the 
Sierras to the other, a distance of 2,000 miles, 
is perhaps the most interesting as well as the 
most strenuous motor car trip that could be 
selected in California. 



MANAGER BUSBY CRIES— 
"MORE ROOM!" 

THERE seems to be no end to the growth 
of the Louis Geyler Company, Chicago 
distributors for the Hudson. After out- 
growing its local headquarters and moving 
into the big building at 25th Street and 
Michigan Avenue, the concern again was 
compelled to take additional space at 26th 
Street and Wabash Avenue. Now Sales Man- 
ager F. M. Busby is crying for more room. 

" Peoria is in the heart of a great, rich belt 
and our business there has grown to such an 
extent," said President Geyler, "that we have 
established a branch there. In order to give 
the best service, the kind that has made our 
concern popular here and the kind that every 
city should have, we have decided to have our 
own building in Peoria, modelled after the best 
in Chicago. The building is pretentious and 
efficient and occupies a site 70 feet wide and 
100 feet deep." 



A SALES force should be organized 
so that its routine report will give 
one a detailed analysis of the 
entire market at frequent intervals. 
Lose touch with your territory and you 
lose sales. 



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M. L. Carter and Mr. and Mrs. Livingston, of New 
York City, in their Hudson have just finished a cross- 
country journey to San Diego. "I have driven many 
makes of cars, but never found one that performed so 
well in a cross-continental trip as the Hudson," 
states Mr. Livingston. "The only time that the 
hood of the car was raised was to put in lubricat- 
ing oil in the motor. We averaged better than 150 
miles per quart and better than fifteen miles per 
gallon of gasoline. There is nothing that I can say 
that would do the Hudson full justice, and I stand 
ready at all times to boost the Hudson car." 

The eight-day Broadway Automobile Show held re- 
cently in Los Angeles, California, eclipsed anything of 
its kind ever before attempted on the Pacific slope, 
writes Harry L. Arnold, distributor in Los Angeles. 
There were 78,000 paid admissions. It is claimed that 
a quarter of these were prospects, as only those inter- 
ested in motor cars attended the show. Pleasure cars 
only were exhibited. A complete line of Hudsons 
was on show. 

I. E. Cray, who distributes Hudsons in Concord. 
Mass., has opened a new garage in North Main street. 



This Hudson carried away first honors at a recent 
parade in Twin Falls, Idaho. The Hudson was 
trimmed by the Johnson Auto Sales Company, who 
distribute the Hudson in Twin Falls. "Without 
exception the Hudson was the best looking car in the 
parade," writes Manager E. S. Johnson. 



J. F. Gomery, of the Gomery-Schwartz Motor Car 
Company, Inc., Hudson distributors in Philadelphia, 
was appointed on the show committee as secretary 
and treasurer for the annual automobile show to be 
held during the week of January 8-15. "Philadelphia 
will have an automobile exhibit this winter far more 
worthy of the size of the city and the importance of 
the industries in its midst than has been the ease in 
the past years," states J. F. Gomery. 

A Hudson piloted by Bill Jones, who distributes the 
Hudson in Chattanooga, Tennessee, lead the parade 
"Automobile Dav" during the annual Chattanooga 
District Fair. The automobile section at the fair 
consisted of four huge canvas tents which covered 100 
different makes of automobiles. The Hudson not only 
lead the parade, states Jones, but lead in popularity at 
the fair as well. The Chattanooga Automobile Asso- 
ciation was responsible for the success of the fair. 

* * 

Asheville, N. C, held its first automobile show 
November 4. The opening of the fair in the old 
Dreamland Theatre found a crowd of motor en- 
thusiasts ready and anxious to inspect the offerings 
of the several auto manufacturers. The show was 
officially opened by Mayor J. E. Rankin. The Ashe- 
ville Automobile Company exhibited a complete line 
of Hudsons. 

Frederick W. Clark, president of the Clark Paper 
& Mfg. Company, Rochester, N. Y., has just com- 
pleted a sixteen-hundred-mile trip through the 
states of New York, Pennsylvania and New Jersey. 
"The Hudson is an ideal car for touring," states Mr. 
Clark, "and as far as being economical in fuel con- 
sumption, is second to none." 

The Semmes Motor Company, Washington distrib- 
utors of the Hudson, reports a sale of a Hudson Cabriolet 
to Dr. H. H. Hazen, and a Hudson Touring Sedan to 
Dr. G. G. Patton. "We find the doctors good pros- 
pects to work on," states Mr. Semmes, "it does not 
take long to convince them that the Hudson closed 
car models are correctly fashioned for use in their 
profession. 



Full page reproduction from the Sacramento Union 
issue of Oct. 14th. The entire lower half of the 

Sage was advertising space purchased bv Arnold 
iros., Hudson distributors in Sacramento, Cal. The 
portion outlined in red is the "Free Publicity" ob- 
tained. The capturing of the famous $1,000 Valvoline 
Trophy by the HUDSON, offered a good chance for 
such publicity and in the case of the Arnold Bros . it 
seemed important enough to occupy an entire half 
page in the form of an advertisement. This is a good 
example showing how and when to grasp the chance 
to get free publicity in connection with your paid 
advertising. Always manage to get publicity when 
you place advertising and in this way. you will secure 
the best results and boost HUDSON sales. 

W. D. Brookover, who sells Hudsons in Wheeling, 
W. Va., and owner of the Standard Garage in the 
Morgan building on Main street, has leased the build 
ing now occupied by Curtis Leap. 

L. H. Briggs, of Lewiston, Idaho, signed a 10-car 
contract and will handle the Hudson exclusively in 
Nez Perce and Asotin counties. 

An analysis of the registrations of automobiles and 
motor trucks in the state of Rhode Island up to Octo- 
ber first shows a total of 14,017 vehicles in use. This 
report includes 254 Hudsons. 



HUDSON CLIMBS TO DEVIL'S TOWER 



ONE of the freaks of Nature fashioned ages ago by some terrific 
force is Devil's Tower in Wyoming. It is 83 miles from Dead- 
wood, S. D. 
C. R. Wagner, of the Hudson Motor Sales Company, Deadwood, 
made this trip in a Hudson carrying ten passengers. Four were 
children. The Hudson negotiated the many hills in the 165 miles 
of travel, without difficulty. On the way the party was caught in a 
severe snow storm. The picture was taken at the base of the ridge 
from which Devil's Tower rises. 



HE NEVER MAKES PROMISES 

APROMINENT Hudson dealer who always has in progress an 
intelligent study of motor car salesmanship, has discovered the 
wisdom of not making service promises. He gained it from an 
experience common to almost every household. His wife had ordered 
a gown for a special occasion. The saleswoman promised "faithfully" 
to have the alterations made in ample time. It was impossible for 
the women in the workshop to do the work by the hour fixed. Not 
only was Mrs. Dealer disappointed, but she never traded at that 
particular store again. 

The dealer sat down and thought it over. He remembered making 
promises to many owners regarding service. Often, he was unable 
to make good his word because it was a physical impossibility to do so. So 
he had a sign lettered and conspicuously placed in his show rooms. It read : 

WE NEVER PROMISE 

Promises usually are forced out of us and at best are 
only temporary expediencies. 

Frequently they are made to cover the impossible. 

Nearly all disputes and misunderstandings grow out of 
promises made under such conditions. 

Your anxiety to have your car repaired by a certain 
hour, and our desire to accommodate you, often leads to 
promises that we cannot fulfill. 

So we do not promise. 

W r c are sincerely interested in getting your work out as 
quickly as possible. We consider your needs as we consider 
our own. We have but one thing to sell — Service. Let us 
do the best we can. We will not overlook you — and then 
you will not feel we have deceived you or made you feel that 
we are unreliable. 

If we say your work will be out on Tuesday and you, by 
insistence, persuade us to promise it on Saturday when we 
know it an impossible thing to do, it has made liars of us 
and we lose your respect — that we value most of all. 
Its fairness was manifest to each Hudson owner who required 
service. It convinced them the dealer was honestly trying to do his 
best and it made friends for him. 



m 



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VOLUME V. DETROIT. MICHIGAN. DECEMBER 4. 1915. NUMBER 23 



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Google 



SELLING HUDSON CARS IS A MATTER OF PRIDE 



EVERYBODY in Sioux Falls, S. D., knows John P. Bleeg. He is 
head of the company of the same name. It distributes Hudson 
cars in that vast territory. Mr. Bleeg is the man towards the 
front of the picture. The other gentleman is M. O. Thompson, 
manager of the company. 

"There is one thing above all that I like about the Hudson," 



says Mr. Bleeg. "That is its quality. I sell only Hudson cars. I am 

fomg to stick to them. I know that when I sell a man a Hudson, 
am bringing a new joy into his life and the members of his family. 
I am proud to meet him on the street. I know he has received more 
than full value for his money. He is pleased with his purchase. I 
am pleased also. Selling Hudsons is a square deal all around." 



HOW MUCH GREATER NEXT YEAR? 

(Continued from page 1) 

They got the Hudson — and Success t 

It has everything behind it from Advertising, right down to the 
end of the alphabet. 

Selling Hudson cars is a great deal like selling fire insurance. 
The aggressive insurance agent requires only a short time to build 
up a business, providing he sells a policy in which the public has 
confidence. 

After he gets his business built up he lives on his renewals plus the 
new business he gets yearly. 

The Hudson is the car of SELF^ELLING QUALITIES. Sell- 
ing Hudsons is a great deal like selling insurance. The man who 



buys a Hudson buys it on its reputation. In due course of time 
he BUYS his SECOND Hudson just as a man renews his fire insur- 
ance policy— WITHOUT QUESTION. 

In Akron, Ohio, 92 Hudson owners have bought their second or 
more cars! 

CERTAINTY of future business SUCCESS, an ORGANIZA- 
TION that not only offers its counsel to, but is ready and willing 
to FIGHT for its dealers, the purchase of its product a SAFE ana 
PROFITABLE investment, a company that enjoys the confidence 
of and commands the respect of the WORLD, an automobile that 
almost SELLS itself— 

Any wonder that the Hudson distributor and dealer is the most 
contented business man in the land today? NONE! 



NOTHING CAN STOP A FACTORY THAT GROWS LIKE THIS 



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N£W CONSTRUCr/OAt 



tNDiCATES 
ADO/T/ONAL STORY 




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"WE WILL SELL THE HUDSON EXCLUSIVELY!" 



«*-r"*HE Hudson line has been so attractive to us that we are going 
X to sell the Hudson exclusively, and we figure that we can get a 
better business by doing this, and feel that we can make enough 
profit from the Hudson without having another line." 

This is an excerpt from a letter written to the Hudson Motor Car 
Company recently by the Rose-Fosdick Company, Hudson dis- 



tributors in Dallas, Texas. They believe in planning ahead. Every- 
thing is being done to make 1916 a season crowned by a glowing 
success. The salesroom has been repainted and new furniture added. 
They have put on two extra salesmen. One will work on closed jobs 
exclusively. An increase also has been made in the service de- 
partment. 




HUDSON SUCCESS 



THE Hudson is and always has been 
a huge success. So tremendous is its 
appeal and prestige that it carries its 
dealers with it. The most valuable franchise 
a motor-car dealer can have is the Hudson 
contract. Men who secured the Hudson 
representation a few years ago, and were 
successful in holding it, have become 
wealthy. Motor-car owners are a unit in 
their respect and admiration for the Hud- 
son. All men rate it a top-notch, high- 
grade car. The future promises to disclose 
even greater Hudson triumphs. All America 
is waiting to see what is to be the Hudson's 
next move. 



HUDSON WINS 



THE Hudson is a maker of history. It 
is the one car feared, envied, admired 
and copied by competitors. It always 
is ahead. Thousands of buyers wait to 
see what the Hudson shows before they 
decide. The Hudson ranks side by side 
with the costliest cars. It is the only car 
whose distinctiveness is unaffected by 
price. Men buy the Hudson because the 
name guarantees the qualities they seek in 
a motor-car. They don't ask whether it is 
a four, a six, an eight or a twelve. If it's 
a Hudson it's right. 



ha* 



36^ 



THERE IS FRUIT ON THE TREE ONLY FOR LIVE ONES 

KJEVER has the Tree of Opportunity 
L^l been so heavily laden for Hudson 
dealers as it is today. Men of broad- 
minded vision predict a wonderful era of 
prosperity. The rapid revival in business 
bears out their prophecies. The best is yet 
to come. 

The keen, the vigorous, the energetic, the 
wide-awake are getting ready now to garner 
the golden fruit of intelligent effort. They 
know that to win they must be prepared. 

The sleepers are those who lack the fore- 
sight to see what is coming. They think that 
enough of the fruits will come their way with- 
out effort. True, they may be awakened 
now and then from their comatose condition 
by the falling of an overlooked plum. But 
the dealers with the ladders and the axes of 
business are the ones who will get 99 per cent 
of the fruit. 



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To "automobile row" on upper Euclid avenue. 
Cleveland, Ohio, is to be added immediately another 
big structure to be used exclusively for motor car pur- 
poses. According to the terms of the transaction, 
handled by James H. McCall, real estate department 
Garfield Savings Bank Company, the Hudson-Stuy- 
vesant Motor Company, Hudson distributors in 
Cleveland and vicinity, took over a 99-year lease 
held by the Euclid Leasehold & Investment Company 
on a plot 50x189 feet at 2012 Euclid avenue. F. E. 
Stuyvesant, president and manager of the Hudson- 
Stuyvesant Motor Company, states that plans are 
now being prepared for the immediate erection of a 
four-story fireproof structure costing in the neighbor- 
hood of $75,000, covering the entire property. Com- 
pletion is scheduled for March 1, 1916. 

The show room of the Foley Motor Car Company, 
who distribute Hudsons in Newark, N. J., is still 
located at 37 William street, but anyone familiar 
with the place would hardly think so from the trans- 
formation that has been wrought by a force of work- 
men engaged in beautifying the Newark home of the 
Hudson car. The show room has been thoroughly 
renovated and decorated and a new lighting system 
installed. The color scheme of the decorations is 
white and pale blue with accompanying gold orna- 
mentations. Pale blue curtains of light materials 
are used to drape the windows and doors. The Foley 
Motor Car Company is the first of the Newark auto- 
mobile concerns to introduce this drapery effect. 



William M. Roddy, Press Representative "Peg 
O'My Heart." 

"My duties as press agent for the Peg O'My Heart 
Company," writes William M. Roddy, "takes me to 
many cities in a season. Since last August, I have 
made all my towns in a Hudson, and let me remark 
in passing that it is "some nifty little car." 



W. W. Walker, cashier of the Iowa Savings Bank, 
Esterville, Iowa, is pleased with his Hudson. "After 
driving the Hudson for several months." writes Mr. 
Walker, "wish to say that I am more pleased with it 
than any other automobile I have ever driven and really 
think that you have reached the limit in power, easy 
riding, completeness of equipment and beauty. I 
am a real Hudson Booster." 



The Camera's Catch in Gainesville, Fla. 

J. R. Fowler, who distributes Hudsons in Gaines- 
ville, Fla., keeps the photographer busy. Whenever 
he gets a suitable subject for a picture he wastes no 
time in calling the photographer. In this particular 
instance, Mr. Fowler lined up four Hudsons in front 
of his show room and secured a "corking" good pic- 
ture. "Besides obtaining a little publicity during 
the actual photographic period," writes Mr. Fowler, 
"I managed to get it in our local paper with a write-up." 
In this way he keeps the Hudson constantly in the 
minds of his prospects. 

N. B. Roper, a mechanical engineer from Peru, 
with his wife and Miss Carrie Hervey, passed through 
Los Angeles last week in their Hudson. They came 
from San Diego en route to San Francisco via the 
Coast road. They took delivery of their car at San 
Diego about two months ago and had already driven 
it 2,500 miles before leaving that city for San Francisco. 
After a visit at the exposition, they will drive up the 
north shore road and cross the Coast Range at Grant's 
Pass, visiting Crater Lake and returning to Cali- 
fornia by way of the Shasta route to Sacramento 
valley, then over the Sierras to Lake Tahoe and down 
on the east slope of the Sierras to Bridgeport and 
Mono Lake. From that point they will again cross 
the Sierras over the Tioga Pass and visit Yosemite 
Valley, then back to Los Angeles and San Diego. 
Mr. Roper has a year's leave of absence from his 
work in Peru and is enjoying his stay in the United 
States with his Hudson. 

The Collins Plow Company, who distribute Hud- 
sons in Quincy, Illinois, announce they have secured 
the services of A. N. Staats to look after service on 
Hudsons. Mr. Staats has had years of experience in 
automobile factories and is highly competent to render 
service for the Hudson. 



Among the most notable Hudson owners in the field 
of sport are Fielding H. Yost, famous foot ball coach 
of the University of Michigan, and the equally well 
known Percy Haughton, for several years the guiding 
genius of the Harvard foot ball squad. Haughton is a 
little ahead of Yost, due to the fact that he now is 
driving his third Hudson while Yost still drives his 
first. 

* * 

Ben F. Glines, Detroit, Mich., is a Hudson owner 
carrying license plate No. 3. Ben evidently was 
anxious to drive his Hudson and undoubtedly was 
"right on the job" to secure his license. There are 
113,800 automobiles registered in Michigan. 

"The annual motor show held in the State armory, 
Providence, by the Rhode Island Automobile Dealers* 
Association, was a success," writes R. W. Powers, 
distributor of Hudsons in that territory- Powers 
exhibited a complete line of Hudsons. The attendance 
on the opening evening ran above 10,000. A large 
number of attendants directed visitors about explain- 
ing the show in general. The auditorium was dec- 
orated to represent a palm garden. The effect was 
heightened by singing birds. The passenger cars 
were exhibited on the main floor and the commercial 
vehicles in the basement. 



E. O. Allyne, is wholesale salesman and road repre- 
sentative for the Harold L. Arnold organisation, 
southern California. He visits associate dealers and 
assists them in their Hudson sales. Through Mr. 
Allyne's efforts 24 Hudsons have been sold since June 
twelfth of this year and during the year previous 
this hustler placed about 50 Hudson cars in tne same 
territory. He has been the means of advancing 
Hudson sales in southern California to the high point 
they now hold in the Hudson records for the Golden 
State. 



HUDSON PROSPECTS OUR GUESTS AT THE NEW YORK AUTO SHOW 



THE automobile shows, which have much to do with firing the 
spark of desire in the breasts of prospects, are with us again. 
The great New York show will be held in Grand Central Palace 
from December 31 to January 8, inclusive. The New York show 
draws thousands of visitors from the eastern section of the country. 
No doubt among them will be many PROSPECTIVE PUR- 
CHASERS of Hudsons. 

The factory will be pleased to have them as its guests at the 
New York show. Let us know WHO they are and WHERE they 
will stop. The factory will send each one of YOUR prospects a 
beautifully engraved invitation to attend the Hudson exhibit. Once 
there every effort will be made to bring them to a closing point. 

Enclosed in this number of the Triangle is a blank sheet. 
On this please give the names of your prospects who will attend the 
show — or whether they will be in New York during the show — and 
their New York hotel address. If you do not know the New York 



address send in the home address, but only in case you do not know 
the former. 

Imagine the favorable impression it will excite in their minds 
when they receive the handsomely engraved invitation to visit the 
HUDSON exhibit. 

The factory will take them in hand there. 

In order that you may be prepared to entertain your prospects, 
be sure and let us have their names by return mail. 

Please do not allow a moment's delay to interfere with our co- 
operation with you in this. 

Send the name by return mail. 

NOTE: Believing that there will be few if any prospects west 
of the Mississippi River, dealers in that section are not receiving 
these blanks in the Triangle. But should there be any of your 
prospects west of the Mississippi who will be in New York during 
the show, or who will attend the show there, write the factory today 
for blanks. 



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VOLUME V. 



DETROIT. MICHIGAN. DECEMBER 11. 1915. 



NUMBER 24 



NEW HUDSON SUPER- 

A WONDERFUL MOTOR CAR FOR WHICH ALL THE WORLD HAS BEEN WATTING 



The Hudson Super-Six Phaeton, Seven Passenger. 




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The Hudson Super-Six 

T will the Hudson do? This is the question that the motor-car 

>rld has been asking for the past two or three months. Hudson dis- 

butors, dealers and salesmen whose confidence in the company is 

impregnable because it has been justified in the past by one success after 

another, have been satisfied to let time answer the question. 

They have seen one maker bring out an eight, another a twelve and 
still others, motors acclaimed far and wide as the last word in engineering 
perfection. Inventive genius, it was said, in them, had surpassed itself. 

All Familiar Figures Now 

All those types are familar figures now*. Unless the Hudson brought out 
something so distinctive, so radical, the impression became general, no more 
worlds w r ere left to conquer. But the Hudson felt that the field of achievement 
had not yet yielded alL Quietly it w r as working on the development of a new 
idea. As it progressed from one stage of accomplishment to a higher stage, 
rumors that something startling w*as to come from the Hudson factory became 
current. 

The veil of mystery that surrounded the development and perfection of its 
idea remained impenetrable. But at last the veil is lifted and there stands 
revealed to the world — 

THE HUDSON SUPER-SIX. 

Super-Six ! 

Rightly named! 

A motor car FAR ABOVE and BEYOND all other sixes or ANY OTHER 
type of motor design. 

In every detail, the Super-Six is all that the name implies. 

The wildest rumor that you have heard about it is TAME compared with 
the TRUTH. The Super-Six begins a revolution. 

No engineering staff has contributed MORE to the industry than the 
Hudson. None commands more respect. It has to its credit more than one 
history-making car. But the Super-Six is its supreme achievement. 

Our famous Six -40 of last year w r as a new' type Light Six that FORCED 
OUT all other types. It quadrupled production and gave us FIRST PLACE 
among fine cars. It heralded a new era in motor-car building. 

Eights and Twelves Rejected 

The Super-Six not only transcends our last year's Light Six, but ALL 
other makes of MOTORS. A chasm of advancement separates the Super-Six 
from all other engine design. 

It is the reason why the Hudson company REJECTED the EIGHT and 
TWELVE after building, buying and TESTING both. 






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Above All Other Cars 



XT IS the reason why last fall, the Hudson company STOPPED PRO- 
DUCTION at the crest of its success, why thousands of Hudson 
sales were SACRIFICED at the height of an over-demand. 
The Super-Six is the reason why in the past few months the factory has been 
DOUBLED. For enlargement and equipment, $1,500,000 have been expended. 

"Super" means OVER, ABOVE, BEYOND. 

In the first shop tests, the Super-Six motor by its amazing demonstration 
of power suggested its over and "above-ness." 

FIFTY per cent increase in SPEED and EIGHTY per cent increase in 
POWER over the Hudson 6-40, itself a monument of perfection among sixes. 

Seventy-Six Horse Power 

SEVENTY-SIX HORSE POWER without adding to the size of, or adding 
to the number of cylinders. 

It develops the highest power per cubic inch displacement obtained in 
ANY motor built. 

The story of what it did in a road test, reads more like a romance than a 
plain statement of FACT. 

In a track test, under the supervision of American Automobile Association 
officials, it broke EVERY RECORD for STOCK CARS with engines of ANY 
type. You can imagine what a sensation THIS STORY will create when it 
comes out — soon, too. 

The Super-Six — a wealth of power, flexibility, ease of control, quick accel- 
eration and reserve capacity for difficult roads or hills. 

Creeps on high gear, picks up quickly, mounts hills on high gear, avoids 
changing gears on rough roads. 

EVERY present REASON for the eight or twelve has VANISHED. 

Super-Six Stands First 

This means that the Hudson Super-Six as an engineering accomplishment 
stands FIRST today among the motor cars of the WORLD. It excels them 
ALL and that means supremacy in every sort of performance. 

And the car ITSELF soon will prove all that we have said here — and 
MORE! 

In beauty, luxury and finish, the apex has been reached in the Hudson 
Super-Six. The car LOOKS the supremacy that the motor GIVES it. In 
both open and closed bodies, it is a masterpiece in harmony and distinctiveness. 

The complete story of the Super-Six will amaze and startle YOU. It will 
amaze and startle the WORLD. 

Because this car is above and beyond ALL other cars, it will bring TENS 
OF THOUSANDS from lesser cars to— 

THE HUDSON SUPER-SIX. 



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HUDSON SERVICE INSPECTION 

'T^HE new Hudson Service Inspec- 

tion Plan will be announced in 

a short time. Watch for it! 



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OFF FOR BIRD-OF-PARADISE LAND ! 



JOHN H. Ganzel, manager of the Brooklyn Team in the Federal 
League, who started on a trip from Rochester, N. Y., to Honolulu 
some time ago, arrived at San Francisco this week. The "Big 
Chief" of the Brook-Feds is making the continental part of the 
journey in a Hudson that he purchased from Ailing & Miles in the 
Kodak city. 

Ailing & Miles saw that Mr. Ganzel got a great send off from 
in front of their salesroom. The Brooklyn manager is accompanied 
on the trip by Mrs. Ganzel, a Miss Bruce, and his mechanician, 
Travis. From San Francisco, the party will motor to Seattle where 
they board a ship for the Hawaiian Islands. 

Because of the prominence of Ganzel in the baseball world, the 
factory sent out for national publication a story about the trip and 
GanzePs views on the baseball situation. It was published all over 
the United States. Not only did Ailing & Miles get considerable 
publicity in their own city, but they were instrumental, through in- 
forming the factory about the trip, in getting widespread publicity 
for the Hudson. 

In a letter to E. V. Rippingille, service manager, Mr. Ganzel 
writes in part about the fine performance of the car as follows : 

"We arrived in San Francisco after a most wonderful trip. The 
Hudson car made every point of interest, no matter how high they 
were along the road, without any trouble. 

"We weighed 5,810 pounds trie way we were loaded and it seems a 
remarkable thing to think we came through without any engine trouble 
whatever. In fact my mechanic, Travis, never put a wrench on the 
engine from the time we left Rochester until we arrived in San Fran- 
cisco. 

"I called on all the Hudson dealers from Detroit to San Francisco 
and in most cases received a royal reception. On arriving here I 
called on Mr. Ramsay who was looking for us and I want to say that 
I am more than pleased with the reception he gave us.'' 



How Ailing & Miles Advertised the Hudson in Which John Ganzel 
and Party Made Their Trip. 



THEY MEET SENATORS AND 
CONGRESSMEN EVERY DAY! 



THE Semmes Motor Company. Incorporated, has been formed by 
amalgamating the three well-known Washington firms, Con- 
gressional Garage Company, Semmes-Kneessi Company and 
Semmes Motor Line. 

The new company has been incorporated under the laws of 
Delaware with a capital stock of $150,000. The officers are C. W. 
Semmes, president; Howard G. Kneessi, first vice-president and 
treasurer; Raphael Semmes, second vice-president and secretary. 

The Congressional Garage Company was formed five years ago. 
The Semmes Motor Line has been operating passenger motor omni- 
busses over the roads of southern Maryland since 1912. Three 
routes are covered, with Brandywine, Leonardtown and La Plata 
as the respective termini. 

The Semmes-Kneessi Company was organized two years ago, 
taking the Hudson for Washington. 

The officers of the new company were the organizers of the three 
separate concerns which have been operated between them on a part- 
nership basis. 

The Hudson will be pushed harder than ever, and the motor /bus 
line continued in operation with some improvements and extensions. 

Plans for a large salesroom at 1132 and 1134 Connecticut avenue 
are in the hands of an architect. 

The service station for Hudsons will remain at 1214 V street, 
northwest, with Congressional Garage, at 626 Pennsylvania south- 
east, continuing for the care and operation of the trucks and the 
depot for the motor line. 



THE going may not be good on rainy days, but do not 
forget that the weather never stops Uncle Sam's mails. 
Rainy days, snowy days and muddy days are fine days 
for letter writing. Those are the days on which you ought 
to get busy with your circular letters. 



SELF-INTEREST always comes first. But did you ever 
stop to think just what self-interest means? If you put 
the interests of your customers first, you will find that 
you are best serving your own interests. Think this over. 



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VOLUME V. 



DETROIT, MICHIGAN, DECEMBER 18, 1915. 



NUMBER 25 



^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiimiiimm 



THE NEW YORK AUTOMOBILE SHOW 

GRAND CENTRAL PALACE, DECEMBER 31 TO JANUARY 8, INCLUSIVE 

Suggestions to All Hudson Distributors and Dealers East of the Mississippi and All Others Who Will Attend the Show 

'"THE Hudson Super-Six will get its baptism of admiration at the New York Auto- 
mobile Show, which is to be held in Grand Central Palace, New York City, beginning 

Friday, December 31, at 2 p. m. and continuing until Saturday, January 8, closing at 

10.30 p. m. The new Super-Six will usher in the New Year. 

The Hudson Motor Car Company, as usual, will be represented at the exhibition by 

a number of its officers, traveling factory representatives and attaches of the sales, 

advertising and service departments. 



Offices have been engaged at the Hotel 
Belmont, Forty-second street and Park 
avenue. The location is an ideal one. 
The Belmont is only a few minutes' walk 
from Grand Central Palace and is located 
across the street from the Grand Central 
Station. Also it is quite convenient to the 
Grand Central Subway Station. 

THE OFFICE HOURS 

The Hudson offices in the Belmont will 
be open from 10 a.m. until 12.30 p. m. and 
from 2 p. m. until 5 p. m. every day dur- 
ing the show. 

Mr. Winningham and Mr. Morse will 
be at the office in the Belmont most of the 
time during office hours. Members of the 
advertising and sales staff also will be 
found here during the day. 

The traveling factory representative for 
your district will divide his time between 
the Hudson booth in Grand Central 
Palace and the offices in the Belmont. 

E. V. Rippingille, service manager, also 
will be present at the show and will 
divide his time between the exhibit and 
the offices. He will be prepared to take 
up any phase of the new service inspection 
plan or any other matter that you may 
wish to discuss with him. 

TO VISITING DEALERS 

Make your presence known as soon as 
possible after your arrival in New York. 
We can make your visit to the Show 



much more enjoyable and satisfactory to 
you if we can have a few minutes' con- 
versation with you. 

Please feel that you will be more than 
welcome both at the Hudson booth in 
Grand Central Palace and also at the 
offices in the Belmont. If you do not see 
a familiar face just step up to the first 
Hudson man you meet and he will be glad 
to direct you to the man you wish to see. 

SEND US ADVANCE NOTICE 

It would make matters easier all around 
if you would fill out and mail, as soon as 
possible, the card enclosed with this issue 
of the Triangle. 

Knowing in advance when to expect 
yourself or the representative of your 
organization will enable us to arrange our 
time to suit your convenience and con- 
clude any matters of business with as little 
delay as possible. 

THE HUDSON POST OFFICE 

Mail may be addressed in your name 
care of the Hudson Motor Car Company 
at the Belmont Hotel. Telegrams the 
same. We urge you to make full use of our 
offices and equipment. A stenographer 
will be at your service during office hours. 
Complete files of the New York papers 
will be on hand daily. Local and long 
distance telephone messages may be sent 
from and received at the Hudson offices. 



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| THE SUPER-SIX AND YOUR HOME SHOW j 

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THE season of the automobile show is now at hand. In every 
citv or town that holds an automobile show, the Hudson dis- 
tributor or dealer should see that the new Super-Six, seven- 
passenger car, plays the star part. For obvious reasons, it is up to 
you to make the Hudson Super-Six the talk of the exhibition. And 
not only should it be the center of each day's show activities, but 
all the city or all the town should be made to read or talk about it. 

Practically the sole purpose of the shows is to get publicity of 
one kind or another. Newspapers give a large amount of space to 
motor car shows. The social element in a city takes them up and 
makes of them, at least on one night, an occasion on which the promi- 
nent persons of the city meet and discuss motor cars. The sale of a 
new Hudson Super-Six to one of the leading men or women in your 
city or town means that many others will follow his or her example. 

It may be that the Hudson distributor or dealer will have to fill 
the position of manager or secretary of a show. Usually this is a 
thankless task and is avoided. But if you are selected for one of 
these offices, do your work enthusiastically. Work as though it 
were a real pleasure and make yourself just as prominent as you can. 
If you fill an official position with a show you naturally will attract 
attention to the new Hudson Super-Six. 

Courtesy First 

The new Hudson Super-Six is certain to create a tremendous 
sensation everywhere. Hundreds, and in some instances thousands 
of persons, will visit the Hudson exhibit. Each one should be taken 
care of courteously and quickly. Questions should be answered 
cheerfully and smilingly. Do not overlook the fact that orders are 
to be taken and that is one of the great reasons these shows are con- 
ducted. Give the prospect or inquirer from another city just as 
much and as courteous attention as you would give to a resident 
of your own. While shows primarily are to create local interest, do 
not forget that they exert influence outside of your own city. Each 
show in some measure is for the good of all. 

Keep close tab on the persons who pay repeated visits to the 
Hudson booth. This usually is evidence that they are more than 
ordinarily interested. Particular pains should therefore be put forth 
to see that they receive proper attention. No courteous means 
should be overlooked to obtain their names and addresses. 

Do not argue. Many visitors will wish to start an argument. 
Salesmen should strictly avoid any appearance of this kind. Argu- 
ments always attract crowds and tend to make the situation ridiculous. 

Seven-Passenger Car 

Talk the Hudson Super-Six seven-passen- 
ger car. Don't talk about any other car. 
Evade the question in some way if an opinion 
should be asked on another car. Neither 
commend nor condemn it. Let the visitors 
investigate other cars for themselves. 

Every salesman should be thoroughly in- 
formed on prices so he can answer at once any 
questions that may be asked him in this con- 
nection. The salesman should have this in- 
formation in his pocket so that he may re- 
fresh his memory at a moment's notice, if 
necessary. 

Seat the prospect in the Super-Six. Sales- 
men should not sit in the cars, but it is much 
better to stand at the side. This will have a 
tendency to shorten the length of the time 
the visitor sits in the car thus enabling others 
who may wish to do so to test the seating 
comforts and qualities. 

The Show Catalog 

The factory soon will distribute an advance 
edition of a catalog to be known as "The 
Show Catalog." This is a book of about 32 
pages, 6x8 inches in size, attractively gotten 
up and containing illustrations of the full 
line of cars with prices and other information. 



Coming Automobile Shows 


Deo. 31-Jan. 8 


.New York, N. Y. 


Jan. 7 


.Milwaukee, Wis. 


Jan. 6-15 


.Philadelphia, Pa. 


Jan. 8-15 


.Cleveland, Ohio. 


Jan, 17-24 


.Wilmington, Del. 


Jan. 17-22 


.Rochester, N. Y. 


Jan. 18-22 


. Lancaster, Pa. 


Jan. 18-22 


.Baltimore, Md. 


Jan. 22-30 


.Montreal, Can. 


Jan. 22-29 


.Chicago, 111. 


Jan. 23-30 


.Portland, Ore. 


Jan. 24-29 


.Buffalo, N. Y. 


Jan. 29-Feb. 5 


.Columbus, Ohio. 


Jan. 29-Feb. 5 


.Minneapolis, Minn. 


Feb. 7-12 


.Kansas City, Mo. 


Feb. 9-12 


.Peoria, 111. 


Feb. 14-19 


.Des Moines, la. 


Feb. 19-26 


.Newark, N. J. 


Feb. 20-27 


.Grand Rapids, Mich. 


Feb. 21-26 


.Louisville, Ky. 


Feb. 21-26 


.Omaha, Nebr. 


Feb. 21-26 


.Syracuse, N. Y. 


Feb. 21-26 


.South Bethlehem, Pa. 


Feb. 29-March 4 


.Fort Dodge, la. 


March 4-1 1 


.Boston, Mass. 


March 28-April 3 


.Manchester, N. H. 


\X7HAT methods did you use at your show 
VY to sell the Hudson Super-Six? Write the 


Editor of the Triangle. 



In each copy of the book is a postal card designed to be used by 
the person receiving the catalog. It is to be mailed to his nearest 
dealer and is to state the car in which he is interested. These catalogs 
will be enclosed in envelopes. A supply will be sent each dealer for 
mailing to prospects. 

The large catalog will be ready for distribution about the middle 
of January. It will contain a great deal of valuable information 
about the new Hudson Super-Six. This is a very expensive book 
and should not be distributed generally at shows. Use the small 
catalog for show distribution. 

Full details concerning advertising are now in course of prepara- 
tion and will be sent you shortly. The national advertising begins 
with an announcement in the Saturday Evening Post, January 1, 
1916. Until that time it is essential that the present mystery sur- 
rounding the new Hudson Super-Six be continued. 

Newspaper Publicity 

Every available opportunity should be taken advantage of at 
show time to get newspaper publicity. A great deal of this is now 
in course of preparation, but in some instances will have to be changed 
slightly to meet local conditions. 

There are so many extraordinary features about the new Hudson 
Super-Six seven-passenger car that it offers an almost unlimited field 
for newspaper publicity. This is being taken advantage of by the 
advertising department at the factory. A wealth of stories will be 
sent you on request. In many cases this publicity will carry photo- 
graphs. You should make every effort to get before the public 
pictorial reproductions of the new Super-Six. Please bear in mind 
that this publicity will be sent to each distributor or dealer and that 
it will be up to him to see that the newspapers get it. As all shows 
of any consequence are thoroughly covered by the newspapers, this 
will be an easy matter. 

Amongst other show material we are preparing a small booklet 
in the form of a Triangle. This is punched and provided with a 
string, looped through the edge of the Triangle. This is for show 
distribution and can be tied to the coats of passers-by. As it is 
striking in color and appearance, it will strongly advertise the Hudson. 
Also it contains illustrations of all the Super-Six models with com- 
plete description and prices, so that in effect it is a small catalog. 
Another booklet for show distribution is called, "Six Little Cylinders." 
It emphasizes the point that from "Six Little Cylinders" is obtained 
the wonderful 76 H. P. 

Souvenir Postal Cards 

A supply of souvenir postal cards is being 
prepared for show distribution and for use 
in dealers' show rooms. These are an inex- 
pensive and effective way of advertising. 

Distributors and dealers should write the 
advertising department in plenty of time 
previous to their respective shows for a 
complete outfit of printed matter. It is very 
important that you do this. We will see 
that a full supply of material is sent you. 

The new Hudson Super-Six and the in- 
formation you get about it in the catalog and 
other printed matter will furnish many talk- 
ing points. It is necessary for each salesman 
to acquaint himself as quickly as possible 
with the vital new features of the latest 
Hudson creation. 

Do not talk about the Super-Six as a speed 
marvel. It has such tremendous power, 
not for speed purposes, but for reserve power 
to overcome the conditions that it may meet 
on the worst roads or in mounting the high- 
est hills. An automobile no longer is solely 
a pleasure vehicle, a toy for the amusement 
of the family. It is a necessity. The man 
who owns a motorcar uses it largely for busi- 
ness purposes and it gives him a higher 
standmg among his friends. 



83 



E3 JUST WHISPER THIS TO SANTA CLAUS 



83 



E3 



m 



83 



NO matter how long one may sit down and think it over nothing 
will fit the Christmas stocking quite as well as — no, not a 
Super-Six — but a receipt from the Hudson distributor or dealer 
showing that a substantial payment down has been made on one of 
the new beauties. Now that mother and the boys and girls are all 



so solicitous of your welfare, Mr. Distributor or Mr. Dealer, you 
can wager that similar little pre-Christmas dramas are being enacted 
in every household in your city. So just whisper to Santa — that is the 
prospect with a roll of Christmas fruit, "long green," that now is 
the time to put in an order for a Super-Six. 



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PROVING THAT THE RIGHT MEN 
CAN ALWAYS SELL THE HUDSON 



"DOC" CRAWFORD BUILDING LARGEST 
AUTOMOBILE ESTABLISHMENT IN U. S. 

t, 

e 



A Few Hudson* That Were in the Parade 

CHEERING news that A. E. Kirk of the Hutchinson Motor Car 
Company, of Hutchinson, Kansas, sends in from his territory! 
Fine work that J. E. Frazier, who distributes Hudsons, and 
Elmer J. Negy, salesman for the Hutchinson Motor Car Company, 
have done in rratt County! . 

A year or so ago Hudsons were few and far between in Pratt 
County. Today there are fifteen driven by as many satisfied owners. 
This shows what can be done in a short time by the right sort of men. 

The Hudsons in the picture were gotten together by Mr. Negy 
following a recent automobile parade in Pratt. He was unable to 
corral the others. 

Mr. Frazier and Mr. Negy never overlook an opportunity to 
advertise the Hudson and they have many good friends in the owners 
in Pratt County. All are boosters for the Hudson because they have 
the right car and are getting the right kind of service. 



THERE IS A REASON FOR THE CHICKEN 
IN THIS PICTURE 



lie 



B- 

i a 

ad 
It. 

art 



November 23, 1915. 



Very truly, 



A. T. Crawford. 



A Novel Fall Effecft for a Salesroom Carried Out by the 
Ritter Automobile Company 

THIS picture is not an illustration of that famous question, "Why 
does a chicken cross the road?" 

Quite to the contrary, as the following letter from the Ritter 
Automobile Company, distributors of the Hudson in Madison, Wis., 
indicates: 

"We are herewith enclosing you a photograph of our show room 
with fall decorations, which has caused a great deal of comment in 
this city. 

"The car as you will note is elevated 10 inches above the floor, 
and the gravel road built the entire length of the show room, showing 
as nearly as possible an actual road, the room being decorated with 
autumn leaves, oak and sumac. To make the scene true to life, we 
have an ordinary barn yard fowl mounted and set in a position just 
across the road, and in the act of crossing to the other side in front of 
the machine, which adds greatly to the attraction of the show room. 

"There you have it — the chicken adds greatly to the attraction 
of the show room." 



THE SUPER-SIX REFERENCE BOOK 

ALL distributors and dealers will receive a copy of the Super-Six 
Reference Book just ahead of the first shipment of new cars. A 
complete description of the new car, with numerous illustrations, 
will be compiled in this book, which will serve to acquaint you with 
the many Super-Six features. Watch for its coming. It will be of 
immense value to every man in your organization. 



SPREAD THE GOSPEL OF PROSPERITY 

ALONG with this issue of the Triangle goes a little booklet on 
prosperity and a circular letter explaining it. This story is 
merely another blow with the old-reminder hammer — don't 
forget it and don't forget to send it out. It takes a brave man to 
preach prosperity when there is so little of it that one can just about 
recognize it with a microscope. Now that it is actually here and the 
future promises so mucty, every Hudson distributor, dealer and sales- 
man should regard himself as the original "I-Told-You-So" prosperity 
man and do all he can to keep the ball a-rolling. 



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PIONEER WOMAN MOTORIST PURCHASES 



HUDSON CABRIOLET 






At the right, Mrs. Lilley's firsl car. a steam runabout, purchased in 1901 and decorated for a flower parade; in the oval a likeness of Mrs. Lilley. 
and below Mrs. Lilley standing beside her new Hudson about to start out for a ride 



X TRS-. J- F. Lilley, of Oakland, California, who has the honor of 

XV 1 being one of the first women motorists in this country, has just 

purchased for her own use a Hudson Cabriolet. 

Mrs. Lilley selected the Hudson after a careful examination of 

several makes of motor cars. She chose the Hudson because of its 



it she owned two gasoline cars, and then bought an electric. 

"Although I was urged to buy another electric," writes Mrs. 
Lilley, "one experience with that type of car was enough. The 
electric car was designed because men thought women were helpless 
creatures. Today, when in my Hudson I dash by some of my women 



AN entire page 
to the sale of 
one car, but not 
-without a good 
reason. It is this — 
the Hudson with its 
easily operated self- 
starter, is The Car 
for The American 
Woman. One dem- 
onstration of a 
Hudson to a woman 
now driving an 
electric, and she 
never -will be satis- 
fied until she owns 
a Hudson. 



Jurft another picture for good measure. 

j of operation, its speed, its comfort and its luxurious appointments. 

The Hudson Cabriolet, because it is a combination open and 
closed three-passenger car, is just as serviceable in the winter as in 
the summer time. The Hudson Cabriolet is Mrs. Lilley's fifth car. 
Her first was a little steam runabout purchased in 1901. Following 



They smile as they pass an eledrric car 

friends in an electric, I have to smile. The Hudson is so superior i n 
every way to the snail-like electric. The self starter does away with 
the cranking. I can dash around the city all day or out in the country 
for a hundred miles or so, if I wish. To be frank, I would not take 
another electric for a gift." 



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VOLUME V. 



DETROIT. MICHIGAN, DECEMBER 25, 1915. 



NUMBER 26 



and a SUPER- 

to all the thou- 

the Hudson 

r Car Company 

heart of each 

one of its friends wells a note of gladness that will help 

swell the song of rejoicing that our country, blessed 

above all others, is singing today. 

East, West, North, South — Merry Christmas to you 
all! On this one day of days let us put aside all cares and 
problems. Let each one give fullest expression to a joy- 
filled heart. Let us give and receive in the spirit that 
predominates the day. 

Just a Year Ago 

Christmas always is Christmas — happy, merry, joyous. 
But not always does Christmas bring such a full measure 
of happiness as this Christmas of 1915. How vastly dif- 
ferent w r ere things one year ago today and how marvelous 
the change that has been wrought in twelve months. 

Surely the Christmas that we are celebrating today 
and that of last year present a striking contrast. It was 
dark then and industry was all but prostrate. But lo! 
almost in a night, it seemed a miraculous change came 
over the country. The toddling infant, Prosperity, grew 
with amazing rapidity and in a few short months became 
a giant in stature. 

A Glorious Dawn 

As far as man can see ahead now our stage is 
set for the revelation ( 
it is to arrive at th 
foretell. Those who i 
material prophecy tell 
the sun shall shine br 
But that is another stoi 

Christmas with its 
and glorious tumult re 
the year. The week 1 
New Years is given < 
"adjusting" gifts and i 
the effects of too muc 
other things good to eat 
week is the very hub < 
of life, the week of 
cheerfulness and fesi 
which each and every 
us should take part tl 
may enter the new year 
all the virility of 
newed youth. 

Let Us All Be 
Young Again 

Today let us all be 
boys and girls again. 

package for father. A necktie by all that's 
wonderful! Rarest of gifts. And here is some- 
thing for mother, a box of handkerchiefs. Just 




?: .: 



what she wanted. She smiles her thanks. How strange 
that anyone should have thought of them. And that fat 
parcel over there on the right of the tree — a pair of 
skates for The Boy. And The Girl — brave the man who 
would attempt to chronicle what she gets. 

Happy day! Joyous day! Singing, ringing day — 
Christmas! How it simplifies the universal complexities 
of life. Calm and peaceful day — all our land at rest ! 
The spirit of content hovers over palace and cot. 

In Make-Belie ve Land 

And now that all of us are boys and girls again, just 
for today, back in the land of make-believe, was there 
ever a dawn like the dawn of Christmas? The darkness 
is yet over the land when the solemn and terrifying still- 
ness is broken by the deep tone of a distant bell. Evi- 
dently not all are asleep. There is a rustle nearby and a 
tousled head is reared above the comforters. Over there 
is another. 

Silently through the windows steals the gray of day. 
Safety first! The period of "being good" is over. Santa 
is gone, at least he can't be seen anywhere. What's that 
through the door — a Christmas tree! Out we pile! We 
laugh! We shout! Yep! Santa has been there! 

And now we leave the land of make-believe, to par- 
take of a bounteous repast. Around the groaning board 
are all those dear to us, the boys come home again, 
the girls come home again. All the commonplaces of 
life that have happened in a year are crowded into 
the conversation of a brief hour or two. The daily 
nress mav bear headlines a foot deep but what is 

eek that Willie had the 

y — Christmas. 

d Words, Kind Deeds 



re resting in the big 
\ The train of reflec- 
ently along bearing 
deeds and actions and 
forever. Some were 
t so good. 

d we stopped to dissect 
ze before, instead of 
>w many a harsh word 
lave been left unut- 
How many an un- 
>ss would have been 
tiered before birth? 
With the passing of the 
ars we realize more 
ban ever how far-reach- 
ing is kindness, the 
influence of a kind 
word or a noble deed. 
Truly, if the ghosts 
themselves on Christmas 
day were the impulses that shaped our daily lives, 
how much better men and women we would be; 
what a better place the old world would be to live in. 






Msnmq^Hoii a "memy Ulwistmas 

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How Santa Solved a Christmas Problem 



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CLAUS, seated on a bench in 
:>rkshop, was buried in deepest 
ht. Around him were veritable 
tains of toys, some useful, some 
lental, some for little boys and 
_ s, and tons for the girls, too. 

There was everything and more there than you 

ever saw on the toy floor of a big department store. 
"Everybody/' mused Santa, with a glance that 

swept the room, "has been provided for except 

the distributors, dealers and 

salesmen who sell Hudson 

automobiles, and I'm stumped 

what to bring them. 

"They have all been such 

good boys, too. Unlike other 

boys who cut up all the time 

and are real good only a week 

or two before Christmas, these 

boys are real nice all the year 

around, and what is more they 

are hard, earnest workers. 



Beat Copper-toed Boots 



(Satnrafoa 



"Business is business,'* but men are men, 
Loving and working and dreaming, 

Toiling -with pencil or spade or pen, 
Roistering, planning, scheming. 



"Business is business,*' but he's a fool 
Whose business has grown to smother 

His faith in men and the golden rule 
His love for a friend and brother. 



"Really," continued Santa 
Claus, "I ought to do some- 
thing nice for the Hudson 
boys. Last year I brought 
them the Six-40 and I believe 
they were more pleased than if 
I had given each one a pair of 
copper-toed boots with red 
leather tops If I give them another Six-40 the 
edge will be taken from their joy when they 
tumble out on Christmas morning. 

"Ah! I have it!" cried Santa, and he rushed to 
the telephone operator. 

"Get the Hudson factory for me in Detroit 
right away!" he commanded. 

"At once Santa," replied the operator. 



"Business is business,** but life is life 
Though -we're all in the game to win it, 

Let's rest sometimes from the heat and strife, 
Let's try to be friends a minute. 



Let's seek to be comrades now and then 
And slip from our golden tether, 

''Business is business," but men are men 
And we're all good pals together. 




"Hello!" roared Santa, after connection had 
been established with the factory. 
"Hello Santa," came the reply. 

Santa Wears a Big Smile 

Just at this point Santa closed the door of the 
telephone booth and the reporter who represents 
the Triangle at the North Pole was unable to 
catch the name of the man with whom he conversed 
or the remainder of St. Nick's conversation. 

At any rate it must have 

been very gratifying, for pres- 
ently he emerged wearing an 
unusually big smile for his 
always good-natured counten- 
ance 

During the next few days 
there was much earnest con- 
versation among the officials 
of the Hudson Motor Car 
Company. Joint meetings of 
the board of strategy and all 
the engineers were held behind 
drawn shades at midnight. 

What happened from that 
time on until a few weeks ago 
is shrouded in the deepest 
mystery That some momen- 
tous undertaking was under 
way was certain. The atmos- 
phere was charged with ex- 
citement. 

Presently Santa Claus got a letter. He smiled 
when he saw who it was from. He chuckled 
as he got into the contents and before he reached 
the end he was laughing aloud with joy. 

The problem of what to give the Hudson boys 
had been solved. 

On your Christmas tree today — 
THE SUPER-SIX! 



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The Cratchit Family's Christmas Dinner 



PETER and the two ubiqui- 

ung Cratchits went to fetch the 

with which they soon returned 

procession. Such a bustle en- 

lat you might have thought a 

>f all birds. The two young 

Cratchits set chairs for everybody, not forgetting 

themselves, and mounting guard upon their posts, 

crammed spoons in their mouths, lest they should 

shriek for goose before their turn came to be helped. 

At last the dishes were set 

on, and grace was said. It was 
succeeded by a breathless 
pause, as Mrs. Cratchit, look- 
ing slowly all along the carving 
knife, prepared to plunge it in 
the breast. And when the 
long expected gush of stuffing 
issued forth, one murmur 
of delight arose all around the 
board. 



Never Such a Goose 



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as achieve* 



There never was such a goose. 
Bob said he didn't believe 
there ever was such a goose 
cooked. Its tenderness, flavor, 
size and cheapness were the 
themes of universal admiration. 
With apple-sauce and mashed 
potatoes, it was a sufficient 
dinner for the whole family. 
Mrs. Cratchit said with great delight, surveying one 
small atom of bone upon the dish, they hadn't ate 
it all at last! Yet everyone had enough, and the 
youngest Cratchits in particular, were steeped in 
sage and onions to the eyebrows! But now, the 
plates being changed by Miss Belinda, Mrs. 
Cratchit left the room alone — too nervous to bear 
witnesses — to take the pudding up and bring it in. 



Who has lived -well, laughed often and 
loved much. 

Who has gained the respect o£ intelligent 
men and the love of little children. 

Who has filled his niche and accomplished 
his task. 

Who has left the world better than he 
found it, -whether by an improved poppy, a 
perfect poem, or a rescued soul. 

Who has never lacked appreciation of 
earth's beauty or failed to express it. 

Who has always looked for the best in 
others and given the best he had. 

Whose life "was an inspiration. 

Whose every-day speech -was a song. 

Whose memory a benediction. 



Suppose it should not be done enough ! Suppose 
it should break in turning out ! Suppose somebody 
should have got over the wall of the backyard, and 
stolen it, while they were merry with the goose! 
Suppositions at which the two young Cratchits 
became livid! All sorts of horrors were supposed. 
In half a minute Mrs. Cratchit entered — 
flushed, but smiling proudly — with the pudding 
like a speckled cannon ball so hard and firm blaz- 
ing in half of half-a-quartern of ignited brandy, 

and bedight with Christmas 

holly stuck into the top. 

Oh! the wonderful pudding! 
Bob Cratchit said, and calmly, 
too, that he regarded it as the 
greatest success achieved by 
Mrs. Cratchit since their mar- 
riage. Mrs. Cratchit said that 
now that the weight was off her 
mind, she would confess she 
had had her doubts about the 
quantity of flour. 



Bob Cratchit's Toast 



At last the dinner was all 
done and the fire made up. 
The compound in the jug being 
tasted, and considered perfect, 
apples and oranges were put 
upon the table. Then all the 
Cratchit family drew around 
the hearth; and at Bob 
Cratchit's elbow stood the family display of glass, 
two tumblers, and a custard cup without a handle. 
These held the hot stuff from the jug, however, 
as well as golden goblets would have done; and 
Bob served it out with beaming looks. Then 
Bob proposed: 

"A Merry Christmas to us all, my dears, God 
bless us!" Which all the family re-echoed. 



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P. J. Grant, of the contracting firm of Caulfield & 
Grant, purchased a Hudson Touring Sedan from A. L. 
Nelson, who distributes Hudsons in Erie, Pa. In re- 
ferring to this type, Grant says that the Touring Sedan 
bids fair to surpass in popularity even the famous 
Hudson Cabriolet. 

"The Hutchinson Motor Car Company, who dis- 
tribute the Hudsons in Hutchinson, Kans.,"has sold 139 
Hudsons in that territory since June 1," writes 
Manager A. E. Kirk. 

A Hudson Touring Sedan was sold by the Hudson- 
Brace Motor Company, Hudson distributors in Kansas 
City , to Alden B. Swift, of the Swift Packing Company 
of St. Joseph. This makes the fourth Hudson owned 
by Mr. Swift. 

William P. Tyler, secretary of the Automobile Trades 
Association of Colorado, has resigned to accept a selling 
position with the Tom Botterill Company, Hudson 
distributors in Denver, Colo. 

Eddie Bald, of the Eddie Bald Motor Car Company, 
distributors of the Hudson in Pittsburg, drove to 
Buffalo in less than ten hours with his family in a 
Hudson. The road conditions were bad. "The most 
unkept road," said Mr. Bald, "was in the vicinity of 
Butler and this in addition to being muddy was 
unusually slippery." 

During October and November a total of 440 auto- 
mobiles were licensed by the automobile department 
of the office of the secretary of state to operate in 
St. Louis. During October the total was 280 and during 
November 160. This report included many Hudsons. 

Fifteen hundred miles by automobile, from Elgin to 
St. Petersburg, Fla., is the trip made by Otis W. Hoyt 
in his Hudson. The party left Elgm the morning of 
October 30 and arrived at their destination at 4 o'clock 
the afternoon of November 13. The speedometer 
registered 1,550.3 miles, and the actual running time 
was 111 hours and 25 minutes. Poor roads were 
encountered on the third day of the trip, on account of 
a detour necessitated by repairs to a bridge on the 
Dixie Highway. Wash-outs were frequent and many 
small streams were forded. In one twenty-two mile 
stretch four automobiles had been towed out during 
the day on which the Hudson traversed the route. 
Interesting places visited on the route were Mount 
Eagle, the Cumberland mountains and Chickamauga 
battlefield. 

L. E. Colgrove, who distributes Hudsons in Grand 
Rapids, Mich., has moved to larger quarters in the 
Ionia Avenue Building. This change gives Mr. Col- 
grove considerable more room, a more centrally located 
show-room and is a move for the better in every respect. 
In speaking of his plans, Mr. Colgrove stated that he 
would be in a much better position to offer service to 
Hudson owners. 

No dealer on automobile row in Spokane, Wash., is 
more optimistic than Harry Twitchvil of the Doran- 
Twitchell Company, Inland-Empire distributors of the 
Hudson. With his business clothes laid aside and 
togged out in his hunting suit, high boots, cap and a 
real old-fashioned woolen shirt, Twitchell looked well 
satisfied and said he was. "I am out for a little recrea- 
tion." he declared. "I have sold 60 Hudsons since 
June 30th." Having recently purchased a high- 
powered, "sea-going yacht" at Lake Coeur d'Alene. 
Twitchell with a party of friends left for Coeur d'Alene 
to enjoy an extended hunting trip. 

A Hudson driven by Bernard Hayden, in the Hebener 
climbing contest of the Grave Yard hill at Utica, Ky., 
made the hill on high with eight passengers in the car. 

J. C. Hanford has been appointed Hudson dealer 
for Oakesdale, Washington. 



The Western Canada Motor Car Company, Ltd.. 
the home of the Hudson in Winnipeg, has a floor space 
of 3,400 square feet. It is fitted throughout in quarter 
cut oak. The floors are maple. The lighting system 
includes six 500-watt arc lamps. The garage, which is 
in the rear of the show rooms, has a floor space of 17,700 
square feet. On the second floor of the building are the 
large and modern workshops, stock room and electric 
charging plant. No expense has been spared to make 
this Hudson station one of the best and most attractive 
in Western Canada. 



(EljrtBtmaa Nujljt 

Hail to the night -when -we gather once 
more 
All the forms we love to meet ; 
When we've many a guest that's dear 
to our breast ; 
And the household dog at our feet. 
Who -would not be in the circle of glee. 

When heart to heart is yearning — 
When joy breathes out in the laughing 
shout 
While the Yule-tide log is burning? 

*Tis one of the fairy hours of life. 

When the world seems all of light ; 
For the thought of woe, or the name of 
a foe 
Ne'er darkens the festive night. 
When bursting mirth rings round the 
hearth. 
Oh ! where is the spirit that's mourn- 
ing ; 
While merry bells chime with the carol 
rhyme. 
And the Yule-tide log is burning ? 

Then is the time when the gray, old man 

Leaps back to the days of youth ; 
When brows and eyes bear no disguise. 

But flush and gleam -with truth. 
Oh! then is the time when the soul 
exults. 

And seems right heavenward turning; 
When we love and bless the hands we 
press, 

While the Yule-tide log is burriing. 



W. E. Dinneen, Cheyenne, Wyo., who distributes 
Hudsons in that vicinity, plans to enlarge his quarters 
by putting up a new building on an adjoining site. The 
new building will be used for a machine shop, thus mak- 
ing more room in the present place for salesroom and 
storage. 

The Salt Lake City "Tribune," November 28 issue, 
printed the following item about Hal. W. Smith, Hudson 
salesman for the Tom Botterill Automobile Company, 
Hudson distributors in Salt Lake City: 

"Among the well-known and old-time automobile 
salemen of the city perhaps none is better known to the 
motoring public than Hal. W. Smith of the Botterill 
Company. Smith has been prominently connected with 
the Botterill Company for several years, having had 
considerable automobile experience before forming 
Botterill connections. Mr. Smith has charge of the 
Hudson end of the Botterill business, and supervises all 
the Hudson sales. The popularity of that car in Salt 
Lake speaks well for his efforts in that direction." 



The American Motor Company, who distribute 
Hudsons in Battle Creek. Mich., has recently sold three 
coupes, one to C. P. Post, chairman of the board of 
directors of the Postum Cereal Company, one to H. E. 
Burt of the same company, and one to Dr. Thomas 
Relinsky. The selection of the Hudson Coupe by these 
three prominent residents of Battle Creek was made 
after a thorough investigation of similar models. 

* * 

Figures made public by the highway commission 
show an enormous increase in the number of motor 
vehicles registered in Massachusetts during the fiscal 
year which ended November 30. There now are regis- 
tered 90,673 automobiles, 1 1 ,960 commercial cars, 9,533 
motor cycles and 1,742 cars in the hands of manufacturers 
and dealers, making a total of 1 13.975 motor vehicles in 
Massachusetts. 

Nowadays ecclesiastics and motoring go hand in 
hand, and the minister of the gospel who does not own 
an automobile finds it difficult to keep up with the 
multitudinous demands upon him. That, at least, is 
the opinion of Rev. Baker P. Lee, one of the most 
noted pastors in Los Angeles, Cal. Mr. Lee is at the 
head of Christ Church, at Twelfth and Flower Streets. 
"I simply had to have a car from one end of the week to 
the other," states Mr. Lee, "and the element of con- 
tinuous use is the one thing that decided me in my 
selection of the Hudson. In the past four months I 
have driven it nearly 8,000 miles, and it has been on 
the go practically every day." 

? * 

Forty thousand people attended the Providence 
automobile show, November 12-20, and a decided 
stimulus to business resulted from the exhibition, 
writes R. W. Powers. Hudson distributor in Providence. 
A complete line of Hudsons was on display. 

9 ¥ 

A record-breaking variety of automobiles is scheduled 
for exhibition at the coming Cleveland automobile 
show, January 8-15, in the Wigmore Coliseum. Half a 
hundred makes are represented in the applications for 
space considered by the board of directors of the show 
company. Thus is more than ever were displayed before 
at a show in this city. The Hudson-Stuvvesant Motor 
Car Company, Hudson distributors in Cleveland, Ohio, 
have secured space for the exhibition of a complete line 
of Hudsons. 

Michigan's official "automobile blue book," the most 
pretentious work of its kind, is completed. It is in- 
tended as an aid for auto owners in figuring out license 
fees for next year. It contains the horse power rating 
and weight of 1,150 types of automobiles. Some date 
back to 1900. but the majority were built within the 
last three or four years. The data runs away back, as 
there are in use in Michigan many used cars. 

Prominent among the features of the Electrical 
Prosperity Exhibition, held in Louisville, Ky., during 
the week of December 6, was the exhibition of auto- 
mobiles. The booths included from one to three 
models of the various leading makes. Many sales were 
reported. The Southern Motors Company, Hudson 
distributors in Louisville, exhibited all the Hudson 
models. 

Harry S. Houpt, president of the Hudson Motor 
Car Company of New York has made a rather strik- 
ing addition to the decoration of his salesroom in the 
Circle Building in the shape of a fountain, which has 
for main decorative features figures of a cupid and 
a satyr. The latter holds aloft a large basin of ferns 
and other growing plants while underneath tiny 
streams of water flow from three lion heads into the 
basin underneath, which is filled with growing plants 
and goldfish. Mr. Houpt is a strong believer in the 
theory that an attractive salesroom aids materially 
in the sale of motor cars. The decorations in his 
stores are designed chiefly with a view of furnishing 
a suitable background for the Hudson, so that the 
cars stand out from the rest of the furnishings in very 
much the same manner as the masterpiece of some 
artist does when properly hung in a gallery. 



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VOLUME V. 




DETROIT, MICHIGAN, JANUARY 1, 1916. 




NUMBER 27 




President Chapin's Statement of 
Hudson Policy for the Year 1916 

INETEEN- SIXTEEN will mark the beginning of large quantity 
production from the Hudson factory. We shall build 30,000 cars during 
the year. An outline of our policies which will obtain for the year will 
interest you and help you plan your own campaign. 

The Car The story of the new Super-Six is a romance in itself. Some day soon 
we are going to get out a booklet telling how it was evolved. It is a 
new invention in the motor world. It gives us a new dominance, because 
no one else can use our design. To get these results, the Hudson car 
must be bought. 

The government has recognized the Super-Six motor by granting us 
a broad basic patent on its principles. 

Competition Our competitors have all dropped out of our class. It is their 
admission that we control the class between $1,000 and $2,000. As we 
have told you many times before, it is our intention to permanently 
dominate this class. 

Factory Hudson profits have gone into better facilities to make Hudson cars. 
We are building for the future as well as the present. Our Hudson 
account will be more valuable to you five, ten and twenty years from now 
than it is today. 

Sales Plans I want to assure you again that we contemplate no Hudson 
branches. Those of our dealers who the more firmly entrench them- 
selves in their territories by strong organizations, presentable sales rooms 
and efficient service stations, are assuring their positive future. 

Stock Jobbing There are twelve stockholders in the Hudson Company. We 
own the business, and are on the job. Our dealers can rest assured that 
we shall permanently continue this control. Hudson reputation is our 
first thought. 

The Season's Profits This is to be the big Hudson year. The factory and car 
will make good. The amount of your profits is simply up to you and 
your methods. I am sure that you are planning to make the most of 
the wonderful prospect for 1916. 

Our best wishes go with you. 




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THE CHICAGO AUTOMOBILE SHOW 

COLISEUM AND ARMORY, JANUARY 22 TO 29, INCLUSIVE 

EVERY distributor and dealer in the Chicago district, and especially those west of the 
Mississippi, should make it a point, if business permits, to be present at the Chicago 
Automobile Show. It will be held in the Coliseum and Armory from January 22 
to 29, inclusive. The Hudson exhibit will be located in the Coliseum and no doubt the 
Super-Six will create as tremendous a sensation there as it did in New York. 



Headquarters of the Hudson Motor Car Com- 
pany will be in the Hotel Congress. The Hudson 
offices in the Congress will be open from 10 A. M. 
until 12:30 P. M. and from 2 P. M. until 5 P. M. 
each day during the show. 

You Will Be Welcome 

You will be more than welcome both at the 
Hudson booth in the Coliseum and at the Hotel 
Congress. And you will be thrice welcome if you 
fill out and mail, as soon as possible, the enclosed 
card. Knowing in advance when to expect you or 
the representative of your company will enable us 
to arrange our time to suit your convenience and 
conclude any matters of business with the utmost 
dispatch. 

Make your presence known as soon as possible 
after your arrival in Chicago. If you do so your 
visit to the show will be much more enjoyable 
and satisfactory. A few minutes conversation with 
any one of the men on duty at the Hudson offices 
will give you much valuable information. 

About Your Mail 
Before leaving your home city you may direct 
any important mail addressed to you, care of the 



Hudson Motor Car Company, Hotel Congress, 
Chicago. Telegrams for our distributors and dealers 
may also be directed there. We shall be pleased 
to have you make full use of our offices and equip- 
ment. A stenographer will be at your service 
during office hours. Files of all the Chicago papers 
will be on hand daily, so that you may see just 
how much of a stir the Super-Six is creating in the 
newspapers. Local and long distance telephone 
messages may also be sent from and received at the 
Congress. 

The factory, as usual, will be represented by a 
host of attaches lead by Mr. Winningham and Mr. 
Morse. You will find both at the Congress during 
office hours and at the Coliseum in the evening. 
The traveling factory and sales, advertising and 
service department representatives will also be on 
duty at both places. 

E. V. Rippingille, service manager, will attend 
the show and will be prepared to take up any phase 
of the new service inspection plan that you do not 
understand, or he will take up any other matter you 
may wish to discuss. 



^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH 

PASTE THIS IN YOUR HAT FOR NEXT SUMMER'S USE 



Seventy-six walking and talking advertisements who participated in Hudson dealer's tour 



«^p 



*HE owner of a Hudson car is its best advertisement.' ' 

This is the business motto of R. D. Currie, of the Currie 
Motor Car Co., Hillsboro, Ohio. He has hit on the plan of 
having an annual Hudson touring party as one way of spreading the 
fame of the Hudson in his section. 

Each year he gets all the Hudson owners and their families 
together. They tour to some point in the country. Each family 
takes a basket dinner. The day's festivities are held in some important 
town in the territory. 



The long string of Hudsons winding through the country attracts 
a great deal of attention not only from persons living along the high- 
way, but from other motorists. Of course, the town in which the stop 
is made, is sure to notice the happy Hudson crowd. The editor of 
the local paper always is on hand. In a short time his paper lets 
everybody in and around town in on "the big news." 

Seventeen families, including 76 persons, participated in this sum- 
mer's trip. They arc talking about it yet. 



-2— 



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ON WITH THE GOOD ROADS ! 



BIG FAMILY GOSSIP 



GOLFING JUST LIKE FISHING 



" Editor" Helena Osher 

THE jolly looking youn$ woman whose 
likeness appears here is Miss Helena 
Osher, with the E. V. Stratton Company, 
Hudson distributors in Albany, N. Y. There 
is a reason for Miss Osher's smile. The 
camera caught her only a moment or so after 
Mr. Stratton had told her that she had been 
appointed editor of the good roads publicity 
department. 

Miss Osher's appointment was the result of 
the "Good Roads" letter sent out recently by 
the Editor of the Triangle. She is going to 
see that the Triangle is supplied with good 
roads articles from her section of the state. 

Mr. Stratton is heartily in accord with the 
convictions entertained by the factory that 
good roads facilitate the sale of more Hudson 
cars. He not only takes an active interest in 
the good roads movement, but he also sees 
that plenty of Hudsons are sold throughout 
his territory so the good roads do not go 
entirely to waste. 



HE HAS HUDSON SPIRIT 

ONLY one year a Hudson dealer, but fired 
with the Hudson spirit and planning 
extensive alterations to his establish- 
ment! 

This is the brief record of G. L. Schulz, 
proprietor of Schulz Brothers, who distribute 
the Hudson in Cheboygan, Michigan. 

The picture shows the Schulz building in 
this thriving little city. An addition 26 feet 
wide and 76 feet deep, of concrete, is now 
being built. Next summer, Mr. Schulz plans 
remodeling the front of the building. This 
will give a large display window and addi- 
tional salesroom space. 

Mr. Schulz not only expects to do consid- 
erable Hudson business next season, but he 
already has promised to take the first Super- 
Six he can get. 



Salesroom of G. L. Schulz. 
Cheboygan, Mich. 



The Geyler Company, distributor of the Hudson 
in Chicago and vicinity plans to begin work im- 
mediately upon a three story fireproof annex to its 
Michigan avenue establishment, on the former site 
of the Nelson Morris homestead at the northeast 
corner of Twenty-fifth street and Indiana avenue. 

The old Morris home was raxed several months 
ago. The ground has a frontage of 80 feet in Indiana 
avenue and runs back 180 feet. When the new 
structure is ready for occupancy, the floor area avail- 
able for the Geyler Company will have been increased 
to about 8o,000 feet in the two buildings. It is ex- 
pected the coming year for the Geyler Company will 
be the best in its existence. 

The Hudson-Stuyvesant Motor Company, Hudson 
distributor in Cleveland, Ohio, has been granted a 
permit for new sales and service garage at 2012 Euclid 
avenue. It is to be a three-story brick and to cost 
$29,500. The Samuel Austin & Son Company has 
been awarded the contract. 

* * 

The Motor Sales Company who distribute Hudsons 
in Raleigh, N. C, will open a modern garage on Barnes 
street opposite the Southern depot. E. G. Barnes, 
the manager, is a progressive young business man 
and is to be congratulated on the success he has made. 

* * 

L. E. Colgrove, the Hudson man in Grand Rapids, 
has moved into larger quarters. He now has two 
floors with an electric elevator, instead of part of one 
floor, as at the old location. His selling staff is being 
increased. He has compiled a list of 1.000 prospects 
to whom he already is sending circular letters regarding 
the Super-Six. 

* * 

Captain W. S. Smith, U. S. X., is now the owner 
of a Hudson Cabriolet. Captain Smith has been 
given the task of sorting the wheat from the chaff 
in the thousands of suggestions for naval inventions 
that have poured in since the outbreak of the European 
war. The suggestions and O. K.'s by Captain Smith 
will lx> passed along for investigation and final approval 
by the Naval Advisory Board, of which Howard E. 
Coffin is a member. 

4 4 

On a recent trial trip, Frank S. West of the Ogden 
Motor Car Company, Ogden, Utah, took four pas- 
sengers in a Hudson and covered 497 miles of desert 
road in 15 hours. Mr. West used 35 gallons of gasoline 
on the trip, making an average of better than 14 
miles to the gallon. The entire trip was made with- 
out removing the radiator cap or replenishing the 
water supply. 

Mrs. O. E. Houck writes the Lord Auto Company 
from California after having made a tour in a Hudson 
that she made the trip, including difficult mountain 
roads, without trouble. Mrs. Houck says Cali- 
fornia is full of Hudsons and she is proud to be the 
owner of one. 

Detroit automobile owners to the number of 1.500 
have agreed to place their cars at the disposal of the 
war department in case they are needed for the de- 
fense of the nation. The forming of this motor car 
reserve is being taken up with the war department 
officials by the Wolverine Automobile Club and this 
organization has the honor of having originated the 
plan. 

More than two million automobiles are now regis- 
tered in the United States. Over 60% are made in 
Detroit. With the tremendous increase in pro- 
duction, it is estimated that the output for 1916 will 
reach the million mark for the United States. Motor 
car figures for the past year compiled and just an- 
nounced by Alfred Reeves, general manager of the 
automobile chamber of commerce, show the produc- 
tion to have been 703.527 cars valued (wholesale) at 
$523,463,803, which is an advance of 36 r ,' in the 
number of cars and more than 10% in the value over 
the previous twelve months. 

The Michigan Chicago- Detroit Highway Associa- 
tion was formed by good roads advocates in Battle 
Creek, Mich. A. B. Williams was made chairman 
and W. M. Bryant, of Kalamazoo, secretary. A call 
was issued for a general meeting to be held in Battle 
Creek to be attended by business men representing 
the seven counties to be included in the work. A 
systematic campaign in support of the building of a 
paved highway between Chicago and Detroit will be- 
taken up. 

* A 

"Every inch of space is now reported sold for the 
Columbus automobile show in Memorial Hall the 
week of January 29," writes the Standard Motor Car 
Company. "Much enthusiasm is being shown and 
everything points toward a splendid exhibition. We 
will have on exhibition a complete line of Hudsons." 



MEN are just as prone to brag about golf 
scores as they are about the fish they 
catch, but do not bring home. In cither 
case, seeing goes a long way towards believing. 

So, to find out whether some of his salesmen 
were such clever golfers as they claimed to be, 
Walter J. Bemb, president of the Bemb- 
Robinson Company, Detroit, gave a golf 
tournament on a Sunday at the Bloomfield 
Hills Country Club. All the experts were on 
hand, Retail Sales Manager White, Retail 
Salesmen Barden, Gregor, Wheat, Mitchell, 
Gallagher and Keith, and H. P. McQuiston, 
manager of the used -car department. 

The way t he' 'experts" "fell down"was heart- 
rending. One after another was humbled 
by Frank R. Mitchell, a new member of the 
organization. Eventually, he was conquered 
by Mr. Bemb, who thus became winner of 
the cup offered by himself. He presented it 
to Mr. Mitchell, the runner-up. 

The golf tournament, besides settling the 
assertions of many boasters, celebrated the 
end of a highly successful season involving the 
sale of a large number of cars. 



HATS OFF TO THE FLINT MEN 

TAKE off your hat to Aibertson & Lintz, 
who distribute the Hudson in Flint, 
Michigan. 
Flint, as you all know, is the home of 
several large automobile factories. To sell a 
car of such distinctiveness as the Hudson 
there, outdoes the fringing of coals to New 
Castle. Despite this, Aibertson & Lintz have 
sold more cars than any other Hudson dealer 
in Michigan with a 25-car contract. 

The reason for the success of the firm is its 
constant aggressiveness. Aibertson devotes 
his time to retail sales in the city, while Lintz, 
looks after the outside retail sales, and also 
after wholesale sales in Owosso and Lapeer. 
This live firm now is actively engaged in 
increasing its facilities. 



Salesroom of Aibertson & Lintz. 
Flint, Mich. 



— 3 — 



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READ THIS AND BE A WISER MAN 



»ffl By WILLIAM WIELD SB- 



Manager Wholesale Department, Hudson Motor Car Company, of New York 



G)OD will is much hackneyed in discussing merchandising, but it is, nevertheless, a most 
important factor in handling the wholesale distribution of automobiles. Establish good 
will, reduce friction to a minimum, and the sub-dealer then becomes a cog in the wheel — 
helpful to the greatest results when properly carried along by a compelling force that has its 
beginning in a sound and just business policy established by the distributor. 

A sub-dealer who signs a contract with 
the idea that he has simplv been granted the 
privilege of selling HUDSON CARS— 
whether the contract be large or small — 
will never produce the same results for the 
distributor, nor will his bank balance show 
the same amount of profit to himself as one 
who has caught the "get there" spirit of the 
parent organization. 

The successful retail sales manager gets 
the most from his men in proportion to the 
confidence they have in the product, his 
ability to guide them, and last, but still im- 
portant, their confidence that he has a vital 
and equal personal interest in each sales- 
man's success. 

Everyone Must Pull 

Make each unit efficient, smooth out the 
creases, get every one pulling with equal 
force in the same direction, and you can't 
help flirting with a * 'Sales Record." 

Take an eight-oared shell and place a 
laggard between two good oarsmen and, if 
the stuff is in him, with the proper coaching 
he will soon pull a better and stronger oar 
than he ever dreamed he could. 

The personal equation can be made to 
count with the sub-dealer. Turn him 
loose to work as he will "hit or miss" and 
the minute his own enthusiasm dies out, 
or some snow blows in his face, you will not 
be burdened with orders from his section. 
Make him feel the full appreciation of his 
moral and physical obligation to the dis- 
tributor, and he will be more resourceful. 

The sub-dealer is really a partner in the 
big business. In exchange for his services 
he is given a liberal profit. He is granted 
these privileges because of the confidence 
of the distributor in his ability to make the 
greatest possible number of prospects proud 
HUDSON owners. 

Success and Big Profits 

The successful dealers are usually those 
that concentrate on one line. Their con- 
fidence in the Hudson attracts others to 
them. When a dealer can be made to see 
that it is not entirely a selfish motive that 
requires his best efforts in pushing Hudson 

sales, but that concentration plus energy brings SUCCESS AND BIG PROFITS, he is usually 
open to conviction. 

We look on our dealers as a most important part of our organization. Our headquarters 
are their headquarters — their success is our success — it is therefore of vital interest at all 
times that we protect and further their interest. We do not, however, believe that it is neces- 
sary in order to maintain good will, to carry all the dealer's burdens to keep him satisfied and 
enthusiastic. Helping the dealer to help himself is the best assistance that can be given him. 

Recently a successful dealer, whose business for the previous thirty days exceeded by 
50% any former record, complained that since the advertising placed by the factory in local 
papers had been discontinuea, the number of live prospects were decreasing. He had over- 
looked the fact that it was HIS duty to take a part of his increased profits and advertise in the 
local papers for a couple of weeks in order to boost Hudson interest. Another dealer com- 
plained that he had lost two straight sales because he had to wait one week for a small part 
to be shipped from the factory for his demonstrator. It was only a trifle, but he could not 
use the car. 

He Jumped at 20 Per Cent 

When asked if he had money to loan at 20% per week, he jumped at the chance and wanted 
to know where he could place it. Had he put it in a new demonstrator while he was waiting 
for the part, he would not have lost two sales and his increased profits would have compen- 
sated for the inconvenience. Had the same dealer brought the prospect to our office and 
there had not been a demonstrator in service, he would have been very ready to criticise. 

One of the most successful salesmen I know, talks car least of all. His main argument is the value to the 
owner of dealing with the wealthy and prominent and prosperous organization, which he represents. He has 



THE ROAD OF A MILLION 
CURVES 

WITH the opening of the Ridge Route 
the California State Highway Commis- 
sion presented to Southern California 
a road destined to become known throughout 
the west as one of the most remarkable high- 
ways in America. 

It is a road of a million curves and yet from 
nearly sea level it reaches the big pines of 
Tejon Pass by a route in general direction as 
straight as the crow flies. It leads the 
motorist by easy grades to an elevation of 
over 4,000 feet, but with the modern, well- 
designed Hudson this nearly mile-high sum- 
mit can be negotiated easily. 

To go from Los Angeles to Bakersfield on 
high gear and make the round trip in the 
same time that hitherto has been required 
for one way alone is now a possibility by the 
Ridge Route. 

One of the first automobiles to take advant- 
age of this high speed line was a Hudson sent 
over the road by Harold D. Arnold, distribu- 
tor of Hudson motor cars for Southern 
California. 



BUFFALO PLANS FINE SHOW 

"DUFFALO'S fourteenth annual automobile 
D show is being planned by the show com- 
mittee of the Buffalo Automobile Deal- 
ers' Association," writes E. G. Oliver, of the 
Hudson-Oliver Company, who distribute 
Hudsons in Buffalo, N. Y. The date of the 
exposition is January 24th to 29th, inclusive, 
and the exposition will take place at the 
Broadway auditorium. This year's show 
promises to be the largest ever planned 
in Buffalo and this is forecast by the 
deluge of applications that came to the show 
committee at the first meeting. The directors 
of the Buffalo show have always produced one 
of the finest decorative shows of the country 
and other cities have gone there for ideas of 
decoration. This year the purse strings will 
be loosened to a greater extent than in 
previous years. 



HERE'S A NEW HUDSON STUNT 

A POST-GRADUATE course in driving is 
now being given by the H. O. Harrison 
Company. Hudson distributors in San 
Francisco, Cal., to all owners of Hudsons. 
This course of instruction has just been in- 
augurated in connection with the service de- 
partment and is particularly for the benefit 
of owners who are driving their first cars, 
having had the customary lessons under the 
direction of one of the regular instructors 
and some practice in driving, but who have 
not yet become expert in the handling of 
their cars. 

H. P. Huddleston is the man in charge of 
this special course of instruction. Huddles- 
ton, who is superintendent of the splendidly 
organized service department of the H. O. 
Harrison Company, has incorporated these 
driving lessons in the regular monthly service 
on Hudson cars in order that drivers may 
have a better knowledge of their cars and 
become more expert in the handling of them, 
not only with reference to ease of operation 
and safety of control, but for economy in fuel 
consumption and general upkeep and main- 
tenance. 



talked this ho much that he simply radiates confi- 
dence. He imbues the customer with the idea that 
owning a Hudson is something to be mighty proud of. 
THIS is the spirit that should permeate the body of 
sub-dealers. To me each sub-dealer is a branch man- 
ager. If the good things in our systems, our selling 
methods and our business policies spell success for us. 
they should be his methods. He is a part of us. He 
is allotted his proportion of the work to reach the goal 
that we have set. Keeping him to this mark will ulti- 
mately yield a better dealer; a more successful dealer, 
and to him an equal proportion of the profits. 



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The Hud 



e 



VOLUME V. 



DETROIT, MICHIGAN, JANUARY 8. 1916. 



NUMBER 28 




THIS is not a drawing of a gathering of Hudson dis- 
tributors and dealers. So you won't have to get down 
in the trenches and start anything. The picture was 
made this way merely to make you think a little harder 
about it. If it had been correctly drawn to represent the 
Hudson organization, nearly all alert and only a few sleep- 
ers, some of our friends might have felt flattered. 

And you know what flattery leads to — to the office 
chair, a big cigar, thoughts of what a live wire one is, fatness, 
and then to one of those physical culture fellows. Just 
now every one is in the pink of condition and right up on 
tip-toe. And you are going to stay there! 

Many New Dealers 

The debut of The Super-Six means that scores of new 
dealers have become members of the Big Hudson Family. 
The right hand of fellowship is out to each one of you 
from each man at the factory, from your distributor, from 
your brother dealers. 

We wish each newcomer the greatest possible measure 
of success, but also we wish to impress you with the fact 
that success will come only through effort on your part. 
We are always ready to help you; so is your distributor. 
If you get in a tight place, ask for advice. 

The Hudson organization has had years of experience 
selling motor cars and it can give you the right kind of 
advice— the kind that creates sales. 

The Tie That Binds 

One of the ways that The Hudson factory keeps in touch 
with its distributors and dealers is through The Triangle. 



The Hudson Triangle is the weekly "tie that binds." 
Each issue goes to nearly 5,000 persons. All get the same 
friendly message, but all do not get as much out of it as 
others because they do not try to apply it in their business. 

"How am I going to sell this car and to whom am I 
going to sell it?" 

This is one of the first questions that will come to your 
mind. 

But you will sell The Super-Six, because it is a Hud- 
son, and because you put your energy behind it. 

Read The Triangle 

Many of your selling hints will come from actual sales. 
Others will come from The Triangle and still others from 
other sources. 

Reading The Triangle therefore is not to be regarded 
as mere pastime. If you get one idea from an issue your 
time is profitably spent. It is just as much a part of your 
business to read it through from cover to cover as it is to 
open your doors in the morning. 

Thus the title of this little heart-to-heart chat, "The 
Hearing Ear and The Seeing Eye." 

Wide Open, Too 

Keep your ears open, also your eyes. 
You are our reporter in your territory. We want to 
hear from you. Send in the Hudson news. 
Take another look at the drawing. 
Just picture yourself as the man who is wide awake. 
Make your rivals look like sleepers. 



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SOME HUDSON HINTS FROM THE LOUIS GEYLER COMPANY 



THIS photograph shows how the Louis Geyler Company, 
Chicago, takes care of Hudson patrons and records Hudson sales. 
The sample form sheet, "Hudson Owners in Chicago and Suburbs, ' ' 
is self-explanatory. The tack heads in the two maps show where 
Hudsons have been sold. The letter at the right addressed to the 



ie other communication, the letter to 
ard directly beneath it and the card 
ft-hand corner. Perhaps, you will get 
vill benefit your business. The Geyler 



WHAT LINDSEY FISHEL SAYS 

"QJERVICE — honest, capable service — is, like honesty, the best 

^ policy. Not only that, but it is the only successful actuating 

principle — it is the Motor Company principle." 

This is the concluding paragraph of a booklet that the Motor Co., 

of Winston-Salem, N. C, has issued for the benefit, not only of its 

patrons, but also its employes. In it are treated many topics of 

interest ranging from courtesy to service. The very first paragraph 

in the book indicates the ideas of President Lindsey Fishel and the 

relations of his company to its patrons. It reads: "The Motor Co. 

is operated primarily for the convenience and benefit of its patrons." 

STRIKING SERVICE SAYINGS 

//JT is a mistake for any distributor or dealer to figure that the 
J[ service feature in connection with the sile of cars is a total loss. 
We figure that our new building will brin? to us many men who are 
contemplating the sale of their used cars and the purchase of new ones. 
We believe the acquaintanceships we will form and the service they 
will see given to Hudson cars will so impress them that we will be 
able to sell them their next automobile. Any distributor who does 
not have a complete service station has no conception of the enthu- 
siasm that it develops for the Hudson car among Hudson owners, and 
for prospects." — M. 0. Thompson, Manager of the John P. Bleeg 
Company, Sioux Falls, S. D. 



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GOSSIP? RIGHT HERE! 

The Enterprise Garage Company, of Wilbur, Wash., 
will sell Hudsons in Wilbur and vicinity. They signed 
a 10-car contract. 

T. W. Weaver and W. E. Henderson, Montgomery, 
Ala., have opened the Weaver-Henderson Auto Com- 
pany, at 206 Dexter avenue, and distributes the 
Hudson car in Montgomery and the adjoining counties. 

Harry S. Houpt, president of the Hudson Motor 
Car Company of New York, announces the promotions 
of De Witt Voorhis, assistant secretary and treasurer 
of the company, and H. C. Huber, at present con- 
troller of the organization. Mr. Voorhis will be made 
manager of the New Rochelle branch of the company, 
which on January 1 will open a salesroom at Alain 
street and Center avenue. Mr. Huber will then 
become assistant secretary and treasurer of the com- 
pany. 

F. F. Pernell, of the Motor Company, Hudson 
distributors in Winston-Salem, N. C, established a 
record for automobiling over mountain highways by 
making a trip from Winston-Salem to Asheville by 
way of Statesville, Mooresville and Charlotte on 
high gear. Temptations to change gears by Pernell 
were turned down when he realized that a record 
was at stake. The speedometer on Pernell's Hudson 
showed that he had traversed 261 miles. His running 
time was eight hours and eleven minutes. 



WHAT TO DO WHEN 
ORDERS ARE SLOW 

The thoughts in this article were furnished in an 
address by a manufacturer of automobiles, who is 
one of this country's best known personal salesmen 

A WELL-KNOWN SALESMAN told one 
of his secrets the other day. It was 
the secret of the way in which he re- 
vived confidence in his own ability to sell 
goods. 

Of course he only used this method of 
stimulating himself when sales were coming 
slow and when he was beginning to lose his 
enthusiasm. 

He would come back to his hotel some- 
times when he felt so blue that he did not 
care much whether the hotel fell on him or 
not. When he would get in one of these 
moods, he would get out his order book 
and go over the sales that he had made in 
the last month or so. He would re-count 
each sale, go over in his mind the pleasurable 
details of the methods he used and the 
talking points he worked in getting this 
order and that. 

He would go through the entire months. 
He might spend an hour or two hours run- 
ning through his order book, and each name 
and type of machine assisted him in re- 
juvenating his enthusiasm, for recounting 
the sales he had made and the schemes 
he made them with would bring back the 
old fire of energy that had been responsible 
for those very sales. 

How To Revive Enthusiasm 

So when you are down in the mouth and 
find the orders are coming hard, that the 
prospects you have are offering such re- 
sistance to buying that it is difficult to 
overcome them, then get out a list of the 
order sheets which tell the sales that you 
have made. 

Recount each sale, go over the details mi- 
nutely, and presently you will find that your 
enthusiasm over your own selling ability and 
over the selling point* which xoon these orders 
will actually rejuvenate you. 

It will build a new confidence in you and 
allow you to go out and make swifter prog- 
ress on the prospects you are now working. 
Try this scheme every week or so when 
you feel that your confidence is ebbing. 
The results will amaze you. 



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THE MAKING OF A HUDSON DEALER 



By HAL BRACE 



Of the Hudson-Brace Motor Co., Kansas City, Mo. 



IN our wholesale department we make it a point to go after the best dealer in the territory, 
where we are endeavoring to get Hudson representatives, and spend considerable time 

endeavoring to find out who that dealer might be. The difference between a good dealer 
and a poor one is several sales a season, and the difference between a good dealer who believes 
in Hudson service and a good one who does not, means several sales, also. 

In some communities, we have found good 
dealers who have made quite a success of 
selling a cheaper car. They did not believe 
that the Hudson could be marketed success- 
fully in their territory, owing to the fact that 
their prospects seemed to buy readily the 
cheaper cars that were offered, and made very 
little inquiry about better ones. We have 
also found that this type of dealer did not 
have enough confidence in the Hudson line, 
and its possibilities, to invest his money in a 
demonstrator. 

The Making of a Dealer 

In order to bring him up to this point, 
we make what is called a selling agreement 
with him, whereby he becomes our agent 
without obligating himself to carry a car in 
stock. This agreement, of course, carries a 
smaller discount than that shown on regular 
contract, and in this agreement we agree to 
adjust the price of all cars taken under same 
to the basis of the regular contract, should 
the dealer at any time during the term of the 
agreement desire to take on our line in the 
regular way. 

If the dealer commences with us on this 
basis, he immediately receives The Triangle, 
and other sales information from the factory, 
and commences to talk Hudson. The result 
is that he does not continue with us very long 
on the agreement basis, and soon becomes a 
full-fledged Hudson dealer, putting up a 
deposit, and having a car on his floor to show. 

The big point with this plan is that we get the dealer to talk Hudson and announce him- 
self as our agent. As soon as he becomes convinced that there is a sale in his territory for 
better cars, it is sure to be the Hudson, inasmuch as he has practically announced to his 
prospects that it his choice of a high-grade lightweight six-cylinder car. 

On every contract that we write, we enter the name of our dealer's bank and the party 
in that bank with whom the dealer transacts his business. It has been our experience that a 
poor salesman with plenty of capital is almost equal to a good salesman without it, and a 
good salesman with a banker behind him who will assist in carrying the load during the winter 
months, so that he can have cars to deliver in the spring, is a combination that is hard to 
beat. 

Our salesmen are instructed to call on these bankers whenever possible and we get out 
mailings from here to them, advising such points as the improvements now going on at the 
factory, etc., giving the banker the impression that the Hudson Motor Car Company is 
progressing and putting them in the frame of mind, whereby when it becomes necessary for 
our dealer to stock cars, the question of getting capital to do this will be more easily solved. 



HAVE YOU TOO 
MANY PROSPECTS? 

The Hand in the Deck is Always Better 
Than the One You Are Holding 

A PROSPEROUS HUDSON distributor 
discovered a weak spot in his organiza- 
tion and sought to locate its cause. 
It was found that he was getting more 
prospects than any of his competitors. 
People were coming in every day to look 
at the HUDSON car. He was following the 
usual plan of dividing the inquiries among 
his salesmen. 

Great interest was displayed on the part 
of the salesmen in these inquiries. The 

{>rospects of one day were immediately fol- 
owed up, and the distributor was at a great 
loss to know why he was selling such a small 
percentage of prospects, whereas when there 
were only a few prospects, there was a 
greater proportionate number of sales. 

He tried to solve the perplexing question 
for some time, and as a result of very care- 
ful analysis finally found the answer. It 
was based upon the psychological and 
natural condition that we have all ex- 
perienced. 

The thing which we are to get tomorrow is 
always better than the thing we have today. 

That is why the text at the head of this 
article is used. 

Don't Forget Yesterday's Prospects 

The prospects that came in last week 
were the most promising of any that had 
been received up to that time. The sales- 
men were enthusiastic about them. But 
the very next day new prospects came in 
and those of yesterday were forgotten. 

It only proves the situation that you find 
in any store where you buy seasonable mer- 
chandise. The clerk almost invariably says, 
4 These goods just came in," and instinctively 
he pushes the articles received today, over- 
looking those which were received last week, 
even though they were just as fashionable 
and just as desirable. 

You have seen mechanics in working on a 
car do this. They are grinding a valve and 
in doing so see a loose terminal on a spark 
plug. Instead of continuing the work they 
are at they drop it and give attention to the 
loose terminal. They go through life doing 
that — taking up one kind of work and 
dropping it before it is half finished and 
paying attention to something else. 

Concentration 

Salesmen do that. They start out with 
the greatest of enthusiasm on certain pros- 
pects and before they have discovered 
whether there is a possibility of a sale to 
those prospects they jump off on others. 

The lesson this teaches is concentration. 
Of course it is impossible to sell all your 
prospects. Out of ten persons who con- 
sider the Hudson, the very best salesman 
would not sell over a term of months more 
than six or seven. Assuming that he sells 
six and that if he works harder he might 
sell two more, it still would be impossible to 
close up all of the ten. 

Salesmen should be business managers of 
their own time. They should pick out their 
prospects and not drop one because a new 
one came in today, but keep after the most 
likely buyers. 

If you study the buyer and the influence 
you are having upon him you will soon 
be like a careful mason who chooses the 
rock that fits the place, not picking up the 
last one that is thrown before him, but the 
one that with the least effort fills the place 
that he has to fill. 



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VOLUME V. DETROIT, MICHIGAN, JANUARY 15, 1916. NUMBER 29 



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WHERE HISTORY WAS MADE AT THE NEW YORK SHOW 



The Hudson Exhibit in Grand Central Palace 



story of the National Automobile 

ow in Grand Central Palace, New York, 

the story of the wonderful reception 

jorded The Super-Six. True, other 

•s were there, some 300 or so, but the 

• of cars was YOUR CAR. 

Of the 300,000 who were influenced 

the goddess, Motoria, to walk, subway 

motor to Grand Central Palace, 299,999, 

least so it seemed to the men in the 

idson booth, stopped to see, admire 

and ask questions about The Super-Six. 

All records for Hudson New York show sales were 

broken. Incidentally, The Super-Six set a new sales figure 

for any car at the show. Five minutes after the gong 

sounded on opening day, the first sale of the show was 

made from the Hudson exhibit, a beautiful black and white 

town car. In all, 176 cars were sold. 

Interest Never Flagged 

And the interest never flagged. Neither did the sales. 
Morning, noon and night the crowd was with The Super-Six. 
It got a truly amazing reception. It is an actual fact that 
on the next to the last day of the show, Friday, when 41,000 
persons passed through the gates, it was a physical impossi- 
bility for late-comers to get near the Hudson booth at all. 

One man who was not to be denied, ascended the stairs 
to the gallery, and viewed The Super-Six from that perch. 

The car was demonstrated to hundreds of prospective 
buyers who expressed themselves as delighted with its 
abundant reserve power, its flexibility, the ability to creep 
on high gear, to pick up quickly, to avoid changing gears on 
rough roads, the ability to mount hills — and there are 
plenty of them in and around New York — on high gear. 

There is no denser street traffic anywhere in the world 



than in New York. On its thoroughfares, The Super-Six 
showed its almost human pow r er to accelerate quickly, just 
as thoroughly as it had shown super-performances on the 
hills. It was away with the traffic before the man at the 
crossing had crooked his little finger. 

Even the nimble taxicabs had to take a back seat when 
it came to jumping, twisting and dodging about among the 
pillars supporting the elevated roads, and the hundreds of 
other vehicles in the streets. And anyone who has ridden 
in a New York taxicab — well, he got some ride. 

Many Distributors There 

Scores of distributors and dealers from the eastern 
states, from the south, from the west, from all over the country 
were at the show to note the reception accorded the car. 

"Never was there a car like this!" was the spontaneous 
exclamation of each after taking a Super-Six ride. All were 
amazed at the eagerness of New York to see the new member 
of the Hudson family. 

Five cars were shown, the phaeton, of course being given 
the place of honor, and receiving the greatest attention. 
The touring sedan, the all-year car, had many admirers as 
did the other body types. 

A Super-Six motor shared honors with the cars. With 
the exception of the town car in black and white, the Hudson 
had on the floor only such cars as every buyer will get. And 
they proved a magnet of sufficient drawing power to center 
the attention of show visitors. 

Why? 

Because the Hudson had something to show, a beautiful 
car with a motor that has stirred engineering circles to the 
depths, that is the talk of all those who saw it in New York 
and that soon is going to be the talk of the entire country. 
And that time is not very far away. 



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HOW THE NEW HUDSON SUPER-SIX WAS STAGED 



were given a private view of The Super-Six. On Thursday at noon, 
when the curtains were raised, the public got its first view of the new 
Hudson. The setting was superb. The car was in a great box-like 
frame lined with rose-colored velour, with rugs to match and a wealth 
of flowers about the salesroom. On Friday, December 31, the public 



IOOULU 



uisiu cugiavcu iiiTiuuviuuo uctvi uttu 

~* " was invited through newspaper advertising to view The Super-Six. 

In all more than 3,000 persons viewed the car. The highest attend- 
ance of any one day was 780 on the first day of the private exhibition. 
To make the picture complete, an almost full-size oil painting was 
advantageously placed. 




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WHY A BANKER 
BOUGHT A HUDSON 



NO bank can do business long or success- 
fully Without enjoying the confidence of 
the public. People deposit money in a 
bank because they believe it is solid; because 
they feel sure that it can go through the most 
severe financial storm safely. It makes a 
man feel proud to know that he has an account 
in a great, powerful bank, located in a building 
that alone gives one the impression of 
solidarity. 

Confidence Makes Banks 

Did it ever strike you why the leading 
business men of a town patronize the leading 
bank or banks? They have their funds on 
deposit there because that is the bank, or 
banks, in which they have the most con- 
fidence. Or in other words, the most suc- 
cessful bank is the one that gets the majority 
vote "of a town's confidence." 



The Automobile Show to be held in Columbus will 
open in Memorial Hall and continue through the week 
of January 29 to February 5. The committee in charge 
of this show is composed of Frank E. Avery, Anson B. 
Coatee, Ira P. Madden, Thomas E. Curtin, William 
Miller and J. P. Gordon, with O. G. Roberts assisting 
in many ways. These men, who have had the experi- 
ence necessary to make the show a success, announce 
that ail floor space in which motor cars alone are to be 
displayed has been sold. The Standard Motor Car 
Company will show The Super-Six. 

Preparations for "show week" in Chicago are being 
carried forward on a scale greater than ever before, due 
to the unprecedented prosperity that has come to 
branch houses and agencies along Chicago's automobile 
row. It is the custom to "doll up" the salesrooms to 
the extent of a general cleaning, but this season it is a 
case of complete decoration from top to basement. 
Practically every salesroom along Michigan avenue is 
undergoing renovating and decorating to receive the 
visitors that will come to Chicago. To show to what 
extent this work is carried on to make pleasant sur- 
roundings, a sample may be cited in the Louis Geyler 
Company, distributors of the Hudson, which is having 
installed on the main floor of the salesroom, a beautiful 
fountain. 

The Hudson-Stuyvesant Motor Company, Cleve- 
land, Ohio, will erect a four-story building at 2012 
Euclid avenue, which will be devoted to Hudson sales 
and service. The contract price is $40,000. The 
Samuel Austin & Son Company has the contract. The 
walls are up now to the first story. "We expect to 
occupy the new quarters about the middle of March," 
writes President F. E. Stuyvesant. 

J. T. Botkin, secretary of the State of Kansas, re- 
ports the registration of 70,000 automobiles. The 
roll call of automobiles in Kansas as reported March 
1. 1015 includes 879 Hudsons. 

9 * 

Seventy thousand cars have been licensed in Kansas. 
This list includes 879 Hudsons. 



Seeking something out of the ordinary for his show- 
room decoration, Louis Geyler, of the Louis Geyler 
Company, Chicago, has hit upon a novelty. He has 
brought the pine-tree idea to nis big Hudson building 
at Twenty-fifth street and Michigan avenue. With fifty 
pines brought from the mountains of New Hampshire 
and kept in good condition by a little secret utilised by 
Bohannon, the decorator, Mr. Geyler has transformed 
the main floor salesroom into a forest in miniature. 
Great quantities of moss were brought in from the 
South, and this has been twined around the roots of the 
"soughing pines" made to sough in approved fashion 
by streams of air from electric fans. The effect from 
the Michigan avenue entrance is that of entering a real 
forest. "I think the Hudson Super-Six certainly never 
had a more novel display than it nas in this salesroom," 
states Mr. Geyler. I know that it will repay my time 
and the expense to the company. I am satisfied myself 
that it is a showroom novelty never before tried by 
any one along 'Gasoline Row.' " 

At a meeting of the show committee for the annual 
auto show to be held at the Fifth Regiment Armory, 
January 18 to 22. under the auspices of the Auto- 
mobile Club of Maryland and the Baltimore Dealers' 
Association, final arrangements were made. The 
Lambert Auto Company has secured space for The 
Super-Six. 

Harold L. Arnold, Hudson distributor for southern 
California, received the following letter from J. H. 
Hutchison and wife, formerly of Ottumwa, Iowa: 

"Dear Mr. Arnold: Sinoe we saw you last we 
have been to San Francisco and back in our Hudson. 
We left here by way of the Coast route, stopping at 
Los Olivos the first night out after crossing San Marcos 
Pass, which is rather rough on the north side. 

"We spent the second night at King City and 
reached Oakland the following afternoon. There we 
met our very intimate friends, Dr. Fred Bowles and 
wife of Ottumwa, Iowa, with whom we attended the 
exposition. They accompanied us on our return 
trip, which was by way of the Inland route, with a 
side trip to the Yosemite Valley.'* 



Wm. C. Barry is president of the Rochester 
Trust and Safe Deposit Company. It is one 
of the largest and strongest trust companies 
in the state of New York. It has thousands 
of clients. They have confidence in Mr. 
Barry and the institution of which he is the 
head. 

The other day a salesman for Ailing & 
Miles called on Mr.' Barry and showed him a 

Picture of a cabriolet. The salesman asked 
. R. McCrae, sales manager for Ailing & 
Miles, to help bring the sale to a climax, in 
other words, the dotted line. 

Hudson Company Strong 

Mr. McCrae told Mr. Barry he would 
gladly explain to him all about the carburetor, 
rear axle, etc., but that first he wished to tell 
him about the strength of the Hudson Motor 
Car Company and its record. He did so. 
Mr. Barry then went out of the room and 
remained away about ten minutes. On his 
return he said he was not interested in the 
carburetor, axles, etc., that any company 
with the reputation and standing of the 
Hudson Motor Car Company undoubtedly 
built a good car, and that he would write out 
his check the minute the car was delivered. 

There is a lesson in this transaction for 
every man engaged in merchandising Hudson 
cars. You put your money in a bank in 
which you have confidence. Your customer 
buys a Hudson because he has confidence in 
the factory, the car, and in you. Incident- 
ally, why not try this little story on some of 
the bankers in your town. 



THE pur- 
chase of an 
automobile 
is the test of con- 
fidence. In 
n i n e ty-nine 
cases out of a 
hundred, the 
buyer has im- 
plicit faith in the 
mechanical per- 
fections of the 
Hudson. It is 
up to the seller 
to prove other 
Hudson merits 
by impressing 
them on him so 
forcibly that he 
never will forget 
them, that he 
feels he cannot 
get along with- 
out a Hudson. 



THE poets to 
the con- 
trary, a man 
is known by the 
clothes he wears. 
Just in the same 
way an automo- 
bile distributor 
is known by the 
automobile he 
seUs. Hudson 
sellers and own- 
ers stand out 
from the crowd. 



SPEED OF HUDSON SAVES LIVES 



THE speed and reliability of this Hudson in ambulance work have 
more than once been the means of saving life in and about 

Elizabeth, N. J. The car was sold by the Foley Motor Car 
Company of Newark, N. J., to the Alexian Brothers. It has been 
run more than 3,500 miles without expending a penny for mechanical 
trouble of any kind. 

Although the car weighs 4800 pounds, because of the solidly con- 
structed ambulance body, it averages a speed of 40 miles an hour 
During a riot at Chrome, N. J., the ambulance made a trip from that 
place to Elizabeth, 18 miles, with a load of eight persons in twenty- 
five minutes. The picture shows Rev. Brother Alban Bauer, super- 
intendent of the Alexian Brothers, driving the car. The physician with 
him is James E. Roach. Rev. Brother Bauer in a letter to the Foley 
Motor Car Company highly praised the performance of the Hudson. 



The Alexian Brothers' Ambulance 



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VOLUME V. DETROIT. MICHIGAN, JANUARY 22. 1916. NUMBER 30 

HERE IS THE STORY OF OPPORTUNITY 

A few days previous to the New Year, the Hudson Motor Car Company gave to 
the world its first message on The Super-Six. 

Short-visioned prophets said there would be nothing new at the New York show. 
When the doors of Grand Central palace were thrown open, thousands, not hun- 
dreds, asked: "Where is the Hudson Super-Six?" 

For seven days and seven nights it was the supreme center of attraction. 

Milwaukee, Philadelphia, Cleveland, Detroit — it was the same story at the 
shows there. It is going to be the same story at every show. The world has some- 
thing new to wonder about, something that it can put to practical use. 

At private exhibits, not hundreds, but thousands stormed the doors of distribu- 
tors' and dealers' salesrooms. 

The Super-Six creates almost as much excitement when first seen on the streets 
of a city, town or village as did the first automobile. At thousands of nightly fire- 
sides the topic of discussion is this new marvel of engineering. 

The automobile world has been staggered. Others are seeing markets swept 
from under their very feet since the advent of The Super-Six. 

Army and navy engineers, young men in engineering schools, are writing to 
the factory: "tell us all about your new, patented motor." 

Makers of boat and aeroplane motors want to know of it. 

The men at the factory, before The Super-Six was announced, felt that it would 
get a wonderful reception. They communicated their anticipations to every dis- 
tributor and dealer. 

Distributors, dealers and salesmen are face to face with an army of buyers and 
prospects. 

The public, quick to recognize superior merit in a moderate-priced car of dis- 
tinction, DEMANDS The Super-Six. 

Nothing else in the way of a motor car will satisfy them. This is the day when 
buyers insist on getting not only their money's worth. They want more. 

The demand for The Super-Six will continue. Every distributor and dealer 
who has been at the factory since the first of the year says so. They are jubilant. 
Never have they had such an opportunity. They are proud to be factors in such a 
monumental success. The factory, too, is proud of its achievement. 

In The Super-Six there is an opportunity big enough for us all. And it is an 
opportunity that can not get away. 



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GETTING READY TO DO BATTLE FOR THE SUPER-SIX 



tifullielvidere room of 
the Hotel As tor on the evening of Thursday, December 30, and was 
attended by more than 100 persons, including C. C. Winningham, 



Motor "Car Co., of New York. It took a great deal of persuasion to 
get Mr. Houpt to say anything, but he finally did, some of those 
good-fellow remarks, that everyone likes to hear. 



$2,500,000 FOR SALES AND SERVICE STATIONS 



The Neat Show Room of the T. C. Power Company, Helena, Mont. 



THE commodious new salesrooms just built by the T. C. Power 
Company, at Helena, Mont., are the concrete expression of an 
idea long held by Roy L. Diggs, sales manager of the concern : 
"Harmonious surroundings have a great deal to do with the suc- 
cessful selling of motor cars." 

The improvements recently completed in the building at 524 
North Main Street, give the Powers Company a large display and 
sales room, segregated from the garage, office quarters and parts 



department, making it practically new. 

No running cars are permitted in the salesroom. Here are several 
models of Hudson cars. One is stripped of the body. The prospect 
thus may see the working parts of the car. By glancing at its neigh- 
bor he can see all there is in motor car beauty. 

"We have the finest car — the Hudson. We have the salesroom. 
We give only the best service to our customers," writes Mr. Diggs. 
"That's why we are selling cars." 



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RE-ASSIGNMENT OF DUTIES 
IN SALES DEPARTMENT 

Service Department is taken over by Sales Division 
and Mr. Rippingille is made Assistant Sales Manager 

'THE routine work of the Sales Department, 
A which has been divided between Mr. Morse, 
sales manager, and the writer, will hereafter be 
under the direction of Mr. Morse. He will have 
charge of all matters concerning territories, the 
appointment of dealers, the allotment and ship- 
ment of cars, the employment and direction of 
district managers and sales office employees. 

The Service Department, which has been 
operated as a division of the Factory Production 
Organization, is now made a part of the Sales 
Division. 

Mr. E. V. Rippingille, who brought the Service 
Department up to its high degree of efficiency, 
now assumes the title of Assistant Sales Manager. 
He will continue his supervision of the service 
work, but the detail of that department will be 
under the immediate direction of Mr. Eugene 
Bemb, who has been Mr. Rippingille's assistant. 

As Assistant Sales Manager, Mr. Rippingille 
will assume the additional and broader responsi- 
bilities w r hich the position carries. He will assist 
Mr. Morse in the management of all details of the 
department, and in Mr. Morse's absence will be in 
authority. 

By relieving himself, through this arrange- 
ment, of all detail work, the Director of Sales and 
Advertising is left free to devote more time to the 
planning and development of the merchandising 
methods of the company. 



"SCOUT" O'HARA NOW 
TRAILS THE PROSPECTS 



-tr. *:. 



1 



~k*+r\* 



Director of Sales and Advertising. 



LEARN THE SUPER-SIX PRINCIPLE SO 
YOU CAN TALK INTELLIGENTLY 

EVERY man who has to do with the distribution of The Super- 
Six should learn all about it. It means money to you. 

Some men seem to think it a good joke because they do not 
understand the principle of balancing that gives The Super-Six 
motor its added power. They are inclined to joke about it with 
their friends and associates. As a matter of fact, it is a reflection 
on the intelligence of the Hudson representative. The laugh that 
follows his sally is not over The Super-Six. He is being laughed at. 

The man who doesn't know what he is talking about can not sell 
an article successfully over a long period of time. The article may 
be so good it sells itself. Sooner of later the joker will be left in 
the rut. 

Unless those who are selling The Super-Six understand it thor- 
oughly and can explain it intelligently, competitors will make it their 
business to explain it wrongly. The salesman who doesn't under- 
stand the principles of The Super-Six will not be able to meet these 
arguments. 

Salesmen must make it their business to understand this new 
principle. They must read Hudson Super-Six literature. They 
must read and absorb articles in the trade papers. They should 
take pride in being able to understand and explain it. The Hudson 
Super-Six Reference Book, "Automobile Topics" of January 15, 
"Motor Age" for January 20, "Automobile" of the same date, "The 
Horseless Age," "Scientific American," "Leslie's Weekly," "Ameri- 
can Motorist," and "Automobile Trade Journal" — each holds some- 
thing of vital interest about The Super-Six to YOU. 



F. H. O'Hara takes his parents for a Hudson ride on their 
Golden Wedding Anniversary. 

FIFTY years ago a happy young couple rode to church across the 
western plains in a wagon hauled by a yoke of steers, or as one 

might say, a "two-ox power cart." 

Recently this same couple, still smiling, still happy, still content, 
celebrated their golden wedding anniversary, but this time it was no 
ox-cart in which they rode. They were driven about in a luxurious 
Hudson, piloted by their stalwart son, F. H. O'Hara, who distributes 
the Hudson in and about Spaulding, Nebr. 

Mr. O'Hara was an early settler in that section of the country and 
was a guide and scout along with Buffalo Bill during the Indian up- 
rising. All the keenness and energy that he once put into tracking 
Indians now goes into selling Hudsons. 



WHERE IS PUYALLUP? 

NEXT to football and baseball, heckling college graduates and 
undergraduates is the day's most popular sport. Every once 
in a while, one sees in the daily newspapers a list of questions 
that college men are supposed to be able to answer. Some of these 
brain puzzlers follow: 

"Who is the most prominent carpenter in Constantinople?" 

"Who originated false teeth?" 

"Where is Puyallup?" 

"Where is Puyallup?" There is a corker. 

We are going to let you in on the secret of Puyallup. P. A. Berry, 
sales manager of the Pacific Car Company, Tacoma, Wash, is the 
man who made Puyallup famous. Puyallup is a town about 15 miles 
from Tacoma. It is full of "pep." Its chief claim to distinction, 
however, is that to reach it, one must go by sightseeing car. 

Berry had a used Hudson on his hands. He told a man that a 
sightseeing car run to Puyallup would be a big money-maker. So 
the car was lengthened, chassis and body. It now has four seats. 
This Hudson averages about 250 miles a day. Ordinarily it carries a 
load of 16 persons. It is making money for its owner. 

Some time you may have occasion to talk about the strength of 
the Hudson. Think of Puyallup. There a Hudson carries 16 persons 
on nearly every trip and on one it carried 43. 



Nothing out of the ordinary— carrying 20 persons 



— 3- 



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THE SUPER-SIX 

Uniformity in the Use of the Name 

WE should talk and write alike about 
the new Hudson creation. Speak of 
it as "The Super-Six" — without pre- 
fixing the word Huason unless absolutely 
necessary to do so. If we say "The Hudson 
Super-Six" the impression may be created 
that some other company is making a Super- 
Six. There is only one Super-Six and that 
is the Hudson Super-Six. Therefore if we 
all talk and write Super-Six every one will 
soon swing into the right idea. 

Of course there are many instances where 
the full name of the Hudson Super-Six must 
be used, but wherever possible it is strongly 
advised that verbally and in correspondence 
the car be referred to merely as "The Super- 
Six," always place a dash between the words 
Super arid Six, thus, Super-Six. 

Later on in speaking or writing of any 
record or test in which "The Super-Six" 
is mentioned, always designate the car as a 
seven-passenger car. Do not give the 
public the impression that "The Super-Six" 
is a speed car or anything of this sort. Pound 
home the fact that it is a regular, full-size, 
seven-passenger touring car. This also ap- 
plies to the Touring Sedan. Whenever you 
talk or write about the Touring Sedan 
always designate it as a seven-passenger car. 



LEST YOU FORGET! 



SAYRE AND HUDSON MAKE 
GOOD ON BET 

«D ET y° u 3200 against $100 you can't 
D do it." 

"I'll just call you on that." 

The dare was made by E. M. Baker, a 
prominent Portland, Oregon, business man. 
The acceptance was expressed by W. H. 
Sayre, one of the star salesmen of C. L. 
Boss & Co., distributors of the Hudson in 
this territory. 

The men had been discussing the possi- 
bility of driving an automobile from Port- 
land to Salem in less than two hours. Mr. 
Sayre believed he could put the Hudson over 
the road in one hour and 40 minutes and 
was willing to back his conviction with 
cash. The agreement specified that the 
Hudson should carry six passengers from the 
Portland courthouse to the Salem court- 
house within a total elapsed time of one 
hour and 40 minutes. 

Mr. Sayre jumped in his Hudson and lost 
no time hitting the West Side road via 
Tualatin, Newberg and West Salem. 
Exactly one hour and 33 minutes after the 
starting signal, he pulled up at the Salem 
courthouse after covering 57 miles. The 
car averaged better than 14 miles of travel 
to the gallon of gasoline and say , only a pint 
of water was used on the trip. 



THE greatest generals are those who 
lay out their plans of battle most 
carefully. The best salesmen are 
those who use the greatest care in 
planning their sales campaign for a 
year ahead, and sometimes even more. 



OF ALL the cars we have sold this year 99 out of a 100 have gone into the hands of owners 
so thoroughly satisfied with the Hudson product that we are constantly hearing from 
them on every hand in the way of additional sales brought about something like this: 
Remark from a prospect who came in last week: "I was talking with my friend James 
last week and when I told him I was purposing to buy another automobile, he said, 'why 
don't you go in and see Arnold and get a Hudson motor car? Arnold maintains a better 
service on his Hudson cars than you can get from any other dealer in California.' " One 
guess as to the author — Harold L. Arnold, Los Angeles. 



Some historic places in Kentucky visited by Richard J. Ton, of Roseland. III., in a Hudson 



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VOLUME V. 



DETROIT. MICHIGAN, JANUARY 29, 1916. 



NUMBER 31 



More Facts About The Super-Six 



[UCCESS is the one monarch accorded universal admiration. 

The Super-Six today is the monarch of the automobile world. Each pass- 
ing day merely serves to emphasize the far-reaching impression made by the new 
Hudson motor car. 

In the office of the United States patent commissioner NOW are 800 letters ask- 
ing for information about The Super-Six. Seven hundred copies of the application 
for patent, in which the details of The Super-Six principles were set forth, have been 
mailed inquirers. The government has ordered an additional thousand copies to sup- 
ply the demand. 

The Super-Six will revolutionize the gasoline motor. New triumphs in the air, 
on land and on the water are impending as a result of this invention. 

Among purchasers of The Super-Six are men in the foremost ranks of automo- 
bile engineers. 

Wholesale men, representing Hudson distributors, have the pick of dealers in 
their territory. Many of them have given up profitable accounts to get a Hudson 
contract. 

A motor-buying public, educated by millions of dollars' worth of advertising and 
experience with many makes of cars, demands The Super-Six. 

They are going to get a Hudson, and only a Hudson. 

They know the Hudson company in its patented motor offers something no other 
company in the world can offer. The Super-Six is the motor of long life, easy-run- 
ning qualities and general excellence for which the world has been waiting. 

At the end of this year 30,000 Super-Sixes WILL BE IN COMMISSION. Dis- 
tributors and dealers whose relations with the factory have extended over a long 
period of time KNOW this. The word of The Hudson Motor Car Company is re- 
garded by them as money in the bank. 

The close of this year will mark the greatest of all Hudson achievements. 

EVERY MAN in the vast Hudson organization, then, will be proud to say he 
had something to do with the success of The Super-Six. Every man — the man in the 
factory, who devotes his keen mind and deft fingers to the building of this car, the 
office man, the distributor and every one in his organization ! 

Item, Number Fifty-Two 

It is the last one in the Hudson Service Inspection Book. No doubt you have read item No. 1. 

But have you read Item No. 52? 



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FRISCO, I CALLED YOU UP TO SAY "HELLO" 



E. V. Stratton talks to Mayor Rolfe in San Francisco 



EV. STRATTON, of the E. V. Stratton Company, Inc., belongs to 
# the Albany Rotary club. Recently, the Albany Rotarians ar- 
ranged to talk over long-distance wires to the Rotarians in San 
Francisco. Because of the high cost of this kind of talking, only about 
15 or 20 on each end of the line took part in the neighborly chat. 



Success Greets New 
Service Plan 

The new Hudson Service Inspection already is 
an assured success. From every quarter we are 
receiving letters testifying to the enthusiastic adop- 
tion of the plan. 

And it is because of the beneficial results of the 
preparatory instruction accomplished by our Service 
Handbook during the past two seasons that we con- 
sider this new Service as far superior to all others. 

No matter how generous you may be or how 
much progress you already have made in perfecting 
your local service— one factor qualifies the result. 
That factor is the ability and intelligence of your 
service force. 

The day of the "motor wizard" is past. Cars are 
repaired and "fixed" on fundamental principles — not 
because some one man is more intelligent than an- 
other. 

The design of The Super-Six is RIGHT, as was 
the famous Six-40. 

The maintenance and repair of these cars is, or 
should be, uniform in every locality. There is no 
excuse that will protect the mechanic who makes 
mistakes when opportunities for education are fairly 
thrust on him. 

We have spent thousands of dollars to give Hud- 
son service fundamentals to the inexperienced and 
to temper the judgment of the expert. 

Real service to the owner commences in the shop 
— where the work is done. 

A workman who fails to read Hudson service 
literature may spoil the best service before it is 
started. Thus he not only limits his own earning 
capacity, but injures the business of the man by 
whom he is employed. 

Get these thoughts to your shop organization. 
Unless they understand the car THOROUGHLY 
YOU can't render adequate service. 

All who can read and are willing to study can 
help you give the kind of service that will earn an 
enviable reputation, not through advertisement, but 
by deeds. 

An under current of service repute among your 
owners is the greatest selling factor you can culti- 
vate. Educate your mechanics — it is a part of your 
selling scheme — and you reap the profits. 

Use the Hudson Service Inspection Book ALL 
THE TIME. 



A representative of the factory who happened to be in San Fran- 
cisco at the time asked for Mr. Stratton. He wanted to know how 
Hudsons were going in Albany, said they were selling fast in California. 
Thus was the Hudson advertised to the Rotarians on each end of the 
line. 



HOW WE PREPARED FOR THE SUPER-SIX 

By A. Sayer Brodhead, with Tom Botterill, Denver 



WHEN we first heard of the new series Hudson to be produced 
in large volume, we set to work to push out into virgin territory. 
A circular letter campaign of ten letters was inaugurated, and 
has brought compen- 
sating results. We 
also asked the editors 
of newspapers, in 
places where Hudson 
was not represented, 
for their recommend- 
at ion of a suitable 
man, one who was 
versed in modern mer- 
chandising methods 
and live to the power 
of publicity. Out of 
fifteen letters this 
brought nine replies, 
and two excellent new 
dealers were then ac- 
quired thru follow-up 
letters. One editor 
even suggested him- 
self. 

Perhaps, most ef- 
fective has been the 
method of personal 
presentation. Upon 
the records of past 
Hudson production, 
upon the prestige of 
the company, upon 

the reput at ion of Tom ! 

Botterill, and upon 
faith in the new car 
to come, we have not 
failed in a single in- 
stance to secure the 
best man in each lo- 
cality entered. 

The Hudson cars 
already here have 
made an unparalleled 
name under the severe 

mountain service. A. Sayer Brodhead 

With an active, wide- 
reaching organization, we shall see to it that its splendid name spreads 
to every nook and corner of the Rocky Mountain region. 



MODERN VERSIONS OF OLD SAYINGS 

According as the man is, so you must humor him. — Terence. 

Every Hudson dealer knows better than to antagonize a 
prospoft. 



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HERE IS A STORY FROM TEXAS BY STEINHARDT 



( 




■ ". ^Jn-^J'^Wi " ' JfX' 



This picture shows the contestants near the finish. 




WILLIAM STEINHARDT, of the Crockett Automobile Co., 
San Antonio, Texas, is responsible for this story of a race 
between a Hudson dealer in his territory and one of those speed- 
ster fellows who is always looking for trouble. The Hudson won, of 
course. Here is the story: 

"A young fellow in De Hanis had a car on the rear of which were 
boxes of bottled soda water. He was bragging that a Hudson could not 
follow him and arrive at the county seat, Hondo, ahead of him. Mr. 
Hudson Dealer, who is always willing to show that a Hudson can do 
things that any other car can do, immediately accepted the challenge. 



"To make the story short, the speed fiend naturally was out in 
the lead. But about five miles from the city he was being pressed so 
hard by Hudson Dealer that he began dumping off boxes of soda 
water. He thought Mr. Hudson dealer would have to stop and thro'w 
them out of the road or run over them and come to grief. But Mr. 
Dealer was not to be out-done. He picked them up and put them in 
the tonneau of the Hudson. Finally, when the speeder ran out of 
boxes of soda water bottles, Hudson Dealer over-took him and beat 
him into the county seat. 

"I have heard of sack races, potato races and three-legged races. 
I never heard of a handicap of this kind". 



ONLY A HUDSON CLIMBS IT 



WHO WILL HAVE 
THE HONOR? 



"Going Up" in New Mexico 

«TN the Triangle of October 23rd", writes 
JL R. F. Stuart, of the Nauman Motor Sales 
Co., El Paso, "we notice that E. H. 
Steininger of Colorado Springs, Colorado 
seems to have a little hill to climb. We wish 
to go on record right here that we have 
SOME hills in this country. The picture will 
substantiate our claims. 

"The present owner of this car is W. W. 
Cox, a cattleman and banker of Las Cruses, 
X. M. He stated that if we would let him 
take a Hudson and try it out on his ranch, 
he would either send the check for SI 450 or 
the car and a check for any damage back the 
next day. So the writer accompanied him 
to his ranch and over the grade. Mr. Cox 
owns five cars. He states the Hudson is the 
only one that has ever made the trips to and 
from his ranch to his complete satisfaction. 
Mr. Cox bought this car for his personal use. 



/^ET a picture of the 
first Hudson Super- 
Six owner in your terri- 
tory in the act of receiv- 
ing his first inspection 
card filled out. Send the 
picture to The Editor of 

The Triangle. 



THEIR IS NO REWARD, SAVE 
THE HONOR 



QUAPAW OIL COMPANY BUYS 
TWENTY-FIVE SUPER-SIX CARS 

TWENTY-FIVE of the new, patented 
76 horse-power Hudson Super-Sixes have 
just been sold to the Quapaw Oil and 
Gas Co., of Bartlesville, Okla., by the Mc- 
Clelland Gentry Motor Co., of Oklahoma 
City. At the present time, the company 
is using 27 cars of 18 different makes, which 
they have been testing for the past two 
years. As a result of The Super-Six pur- 
chase all those cars now in use have been 
offered for sale and the 25 Super-Sixes will 
be called on to do the work that the 27 have 
been doing. 

The sale was directly due to the fact 
that some time ago, the chief engineer of 
the company, and a number of its officials 
had a ride in a 1914 Hudson which had been 
run some 70,000 miles, which had changed 
hands four times, and still was doing all 
that it was called on to do in the oil fields, 
which is no weakling's task. 

The chief engineer accordingly went to 
Detroit and was shown about the leading 
automobile factories, where he closely scrut- 
inized methods of manufacture, material 
used and became acquainted with other 
vital factors of each make of car. Im- 
mediately on his return west, the deal with 
the McClelland-Gentry Motor Co., was 
closed. 

The 25 Super-Sixes will be operated along 
the company's pipe line from Kansas to the 
Coast. 



CHICAGO SHOW NOTES 



The new leaflet, "Hudson Super-Six, the Dynamic," 
has made a hit not only with salesmen but with pro- 
spective purchasers of cars. Its lucid explanation of 
The Super-Six principles and other interesting reading 
matter have proved a large aid to salesmanship. 

Among those registered at Hudson offices in Hotel 
Congress are W. J. Brace, G. W. Jones. A. H. Patterson, 
W. O. Jones. William Steinhardt. J. W. Goldsmith, Jr. 
G. S. Loomis, Guy L. Smith, E. T. Jones, P. J. Kalman, 
"Cy" Histed, A. T. Crawford and W. R. Katterjohn. 

Sales Manager E. C. Morse takes each distributor or 
dealer, as the case may be, into his sanctum and gives 
him an exhibition of super-enthusiasm certain to last 
for a long time. Mr. Morse impresses on each one these 
three essentials: the patented motor gives to Hudson 
buyers something that no other company can offer, 
that the season runs straight through from December 
to December, the same model the year around, and 
lastly that the peak of production will come in the 
spring and summer months when deliveries are most in 
demand. 



From Atlanta to California — members of the big 
Hudson family have come. It is expected that many 
more will be on hand before the end of the show. 
Many are getting their first Super-Six demonstration 
here. Their exclamations of wonder are music to the 
ears of the men in the sales department. 

Previous to the opening of the show, E. C. Morse 
presided at a gathering of Geyler and factory men in the 
establishment of Mr. Geyler. Assistant Sales Manager 
Rippingille gave a wonderfully clear explanation of the 
principles involved in The Super-Six. He illustrated his 
talk with black-board diagrams. Result — the cranks 
on mechanics who come around to ask hard questions 
are being floored with regularity. 

Sales Manager Busby of the Louis Geyler Company 
expressed himself today as highly gratified with the 
safes made thus far. They have been above his ex- 
pectations. Saturday night will tell whether the record 
of New York, 176 cars sold at retail, is to be beaten. 
The Chicago men are up on their toes all the time. 



The Super-Six show motor, as usual, is one of the 
great centers of attraction in the Coliseum. From the 
time the doors nre opened in the morning until they 
are closed at night, it is surrounded by crowds of 
questioners. More ladies have been observed about it 
here than in New York. 

The famous white and black town car has taken even 
better here than in New York. It was sold before the 
doors opened and could have been sold a half dozen 
times over. One of those eager to get the car is a 
prominent Michigan Avenue merchant who was out of 
the city when the show opened. He wired in an order 
for the car. 

"Doc" A. T. Crawford, with his big cow-puncher's 
hat, upset the Congress Monday evening. Everywhere 
he was a center of attraction. "Doc" said he didn't 
care, but the next morning, Tuesday, he bought a con- 
ventional stiff hat and put the other in moth balls. 
"Doc" received a telegram from Mrs. Crawford saying 
that business was fine. 

Chicago, January 25th. 



— 3— 



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M I called on one owner in particular," writes A. Sayer 
Brodhead, wholesale manager for Tom Botterill, 
Hudson distributor in Denver, "who is probably using 
his car under as severe conditions as any in this country. 
He testified to its complete satisfaction. The owner is 
J. A. Clay, general manager of the Western Colorado 
Power Company, Montrose, Colorado. He drives his 
Hudson about 700 miles a month, in the very heart of 
this mountain district. Mr. Clay seemed to be very 
glad to have us use his name; also offered to give us a 
number of prospects who had been attracted to the 
performance of his car." 



This Hudson took first prize in a recent gala week 

in Elberton, Ga. Mr. B. F. Burnett is the 

owner and resides in Bowman, Ga. 

The Hudson Motor Car Company, of Columbus, 
Ohio, is opening a branch in Mansfield, Ohio, in the 
Brucker Building in Park Avenue west. The Mansfield 
branch will be under the management of R. E. Moore- 
head of Columbus. 

Upon invitation of E. V. Stratton, about fifty 
members of the Rochester Rotary Club, immediately 
after the weekly luncheon on Friday, called at the 
Hudson showroom and spent an enjoyable half-hour 
looking over the new Hudson Super-Six. Mr. Stratton 
is holding a reception daily, the showroom being es- 
pecially decorated for the occasion. Carnations were 
given as favors to all the members who called. From 
the comments heard on every side, it was evident that 
the lines, detail finish and refinements of the new car 
met with unusual commendation. 

? * 

A. A. Lilly and W. H. Florentine have joined the 
Rose-Fosdick Company, Dallas, Texas, as Hudson 
combination road men. 

Asheville, N. C, had an automobile show that was 
an unparalleled success not only from the standpoint of 
excellent exhibits and decorations, but from an attend- 
ance and selling standpoint as well. The Hudson 
models received much favorable comment, and many 
sales were closed. 



The Harrington-Hudson Company, 348 Trumbull 
street, Hartford, Conn., has declared open house to all 
Hudson owners past, present and future, and the latter 
will be cordially received at the new Hudson showrooms 
by General Manager Daniel A. Harrington, Jr., and his 
efficient corps of assistants. The change in the Hudson 
organisation of Hartford and northern Connecticut, 
including Middletown county, was announced in "The 
Courant" last Sunday. The Hudson staff at the 
Harrington-Hudson Company's office will always be 
glad to see the Hudson owners, according to the policy 
of this company in other cities, and along with this 
good fellowship goes a sincere desire to be of material 
assistance. 

L. E. Colgrove, Hudson dealer, of Grand Rapids, 
Mich., sent to his friends, prospects and owners a nice 
little reminder in the shape of a portrait-cartoon 
accompanied by this clever little motto, "New Year's 
Greetings. You can't help having a Happy New Year 
if you drive a Hudson Super-Six." 

The Hudson-Stuyvesant Motor Company, 1914 
Euclid avenue, Cleveland, Ohio, is never satisfied with 
anything but the best in either men or materials, say 
its officials. That is why it went after and secured the 
services of two of the leading salesmen in the automobile 
business there. They are Fred E. Krum and H. H. 
Moore. 

Krum has had sixteen years' experience in garage, 
driving and sales work. He holds more trophies for 
endurance driving than any man in Cleveland. He has 
traveled as a mechanical expert and served one season 
with Barney Oldfield. Moore has been in the business 
seven years, most of which was as traveling represen- 
tative of motor concerns in the West. For the past year 
he has been in business for himself, but has decided to 
make the new connection, he says, because of his belief 
in the Hudson. 



This is the interpretation that Eddie Bald, of the 
Eddie Bald Motor Car Co., of Pittsburg, places on the 
Hudson triangle. When Mr. Bald sent in the triangle 
with a motto on each side, as shown, he forgot to fill 
the center. So the editor of The Triangle had that 
space filled in with a likeness of Mr. Bald. 



The Munroe Motor Company, where the Hudson 
is sold in Pasadena. California 

The Hudson-Phillips Motor Car Co., Hudson* dis- 
tributors in St. Louis, gave a banquet at the Planters 
Hotel for its employes. Plates were laid for 69 guests. 
In 1912, the Hudson-Phillips Company had three 
men in its employ and today they have 84. Mr. 
Phillips gave a nne talk on co-operation. 

The year 1915 will go down in history as an exceed- 
ingly prosperous period in the automobile business of 
Oregon. Up to the last count, a total of 23,581 auto- 
mobiles had been assigned 1915 license tags as com- 
pared with 16,347 for the year previous. This in- 
dicates that approximately 7,000 new cars were sold 
in Oregon during the twelvemonth. This showing is 
regarded as remarkable, in view of the population of 
the state and the proportion of increase that it sig- 
nifies. The people of Oregon have spent about 
$5,250,000 for new automobiles within the past year. 
This report includes 76 Hudsons. 

The Union Motor Company reports the sale of a 
Super-Six Hudson touring car to Dr. A. G. Payne, of 
Lexington, Ky. This will make the fourth Hudson Dr . 
Payne has owned. 

The magnificent new Hudson-Jones garage at 1212 
Locust Street, Des Moines, Iowa, was opened to the 
public January 8. Hundreds of persons visited the 
new Hudson station. Aside from the beauty of the 
new structure, of great interest was the new Hudson 
Super-Six which was on display. 



C. A. Gray and V. G. Armstrong will distribute 
the Hudson in Hollywood, Cal. They operate a 
service station at 6403 Hollywood Boulevard. 

The Sturm Motor Car Company, who distribute 
the Hudson in Tulsa, Oklahoma, has moved its sales 
room and service station to 309 East Second. The 
new quarters are much larger and the facilities greater. 

W. M. Brison is now connected with the J. H. 
Hoffmann Company, who distribute the Hudson in 
Muskogee, Okla., as salesman. 



Ready for Battle 

Here are four men from Toledo's motor row who 
pcrhap are the most uneasy, restless and anxious men 
in Toledo today, because they are oi* tip-toe ready for 
a big Super-Six season. They were calm just long 
enough for a photographer to snap the shutter. They 
are the big men in the Gamble Motor Car Company. 
Burton O. Gamble, head of the company, is seated. 
Those standing, left to right, are: Eugene Dautell 
and Edward C. Gernhard, in charge of the retail de- 
partment, and Theo. L. Herroder, manager of the 
wholesale business. 

News comes from the Crockett Automobile Com- 
pany that Hudson motor cars are increasing in num- 
ber in San Antonio as rapidly as the growth of the 
metropolis of Texas itself. "It is indeed gratifying to 
have so many satisfied Hudson owners," states William 
Steinhardt. "They bespeak the merits of Hudson 
cars more than anything we could say." 



President Harry S. Houpt, of the Hudson Motor 
Car Company, of New York is always up to the minute 
when it comes to service for his customers. Broadway 
and show visitors got a glimpse of his new service wagon. 
The body of the car, which was fitted to a Hudson 
Super-Six chassis, is designed somewhat on the lines 
of a police patrol wagon. It is finished in white enamel 
and is designed to render instant service to any Hudson 
car owner. In the car are extra tires, wheels, jacks, 
oil, gasoline, etc. All an owner has to do is telephone 
where he is and a car will come to his instant relief. 



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VOLUME V. 



DETROIT. MICHIGAN, FEBRUARY 5. 1916. 



NUMBER 32 



Production on the Boom 

Material for 6,000 cars at factory and more coming; massive 
machines shipped by express to save time. 



^\\ ITH all the dispatch incident to such a gigantic task, the productive capacity of the factory is 
fly being enlarged. Neither men nor money is being spared. Night has been turned into day. 
Distributors and dealers who have been at the factory in the past few days were astonished. They 
could hardly realize that such a wonderful transformation could be brought about. And all in a few 
short weeks. 

"It is amazing," said one of the most prominent distributors in the country yesterday after an 
inspection trip through the factory. "A wonderful change in a few weeks. What I have seen today, 
the armies of men, the hundreds of machines, the hundreds of bodies and stacks of parts, reinforces 
my conviction that preparation is the keynote of business expansion. And I am sure that every Hudson 
distributor and dealer would feel the same if they could see what I have seen today." 

We wish that you could see — see the forests of wheels, belts and whirring pulleys, the hundreds of 
men, the mountains of materials, enough for 6,000 cars, the massive machines that came by express 
to save time, the lights of the machine shops blazing at night — 

But you can not, so we are bringing such small parts of the factory as we can crowd into picture 
to you. 

No camera ever made could reproduce the view down the front of the building — 601 feet of 
machines, belts, shafts and crowded with hundreds of men. You can see them in pictures 2, 4, 5, 6, 7, 
9, 12 and several others. 

Look at picture 24, hundreds on hundreds of frames. Try to count them. They are in a space, 
320 feet long by 65 feet wide, between buildings. 

Picture 10, a small section of the block test where 126 motors can be tried out at the same 
time. And they get a real test. 

Nos. 29 and 32, two of seven huge machines that came by express. Each weighs about seven tons. 
An elephant, and a big one, just sizes up nicely with that shown in 29. 

Even today we unloaded one giant machine that covered the length of two flat cars. And it came 
through by express train. 

Pictures 13, 14, 21 and 23 indicate something of our body stock. They show only small stretches 
of three great rooms, each 540 feet long by 60 feet wide. 

In 15, gasoline tanks; in 16, steering columns; in 20, rear axles; in 31, crank cases, merely a drop 
in the bucket to the entire stock. 

One of the problems of the day is the getting of material. On this score our mind is at ease. To 
the parts in the factory for the 6,000 cars, material is being added daily. It is coming in from every 
quarter. 

Production is being brought up without regard to expenditure. 

Wednesday last, 30 motor fly wheels were added to the daily output. 

Hardly a day goes by but an order is issued to put one or more machines in commission. 

Every nook and corner of the building is crowded. 

Only a few weeks ago, things were vastly different, great stretches of space with hardly a machine 
in place. 

This industrial miracle has been achieved since about September 1. 

A thousand pictures could not do justice to the transformation that has taken place. You would 
have to see the rush and bustle for yourself, to realize how production has leaped. 

And the apex is yet to come — more men, more machines, more lights at night. 

The 30,000 Super-Sixes are on the way! 




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WHAT DISTRIBUTORS AND DEALERS SAY 

ABOUT THE SUPER-SIX 



IT would take half a dozen TRIANGLES to record all the messages that have been sent the factory about 'the Super- 
Six. They are coming in by wire and letter. Distributors and dealers, who have been in Detroit lately, have 
brought verbal messages of amazement about the new car's reception. Here are a few that came ticking in over 
the wires and some that flowed from pen points : 



Detroit, January 5, 1916. 
Hudson Motor Car Co., 
Detroit, Mich. 

THE attendance at your exhibition has 
been nothing short of remarkable. 
We formerly considered ourselves for- 
tunate if fifty prospects came in each day. 
At this exhibition, however, over twelve 
hundred came in during the first two days 
and during the eight days this new car has 
been on exhibition, a daily average of three 
hundred has been counted, including Satur- 
day, a holiday and Sunday. The daily 
count is as follows: Tuesday, 730; Wednes- 
day, 546; Thursday, 450: Friday, 317; 
Saturday, about 50; Sunday, about 50; 
Monday, 153; Tuesday, 104, and they are 
still coming, today's total being nearly a 
hundred already. 

The Bemb-Robinson Company. 



Philadelphia, Pa., Jan. 14, 1916. 
Hudson Motor Car Co., 
Detroit, Mich. 

IN regard to the reception accorded The 
Super-Six at the Show, would say that 
the only automobile in the show was the 
Hudson from the looks of the crowds that 
are filling the booth at all times. The booth 
is absolutely packed from the time the show 
opens in the morning until the very last 
minute at night. We can hear the people 
saying, upon entering the building, "Where 
is the Hudson booth? I want to see the 
new Super-Six." On Tuesday we demon- 
strated to one hundred and twenty people; 
on Wednesday, to sixty-four, and on Thurs- 
day to seventy-two people. There was not 
one person out of all these prospects that 
was not absolutely astounded by the won- 
derful performance of The Super-Six. 

Gomery-Schwartz Motor Car Co. 



Columbus, Ohio, Jan. 11, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 

DISPLAYED Super-Six first time today. 
Weather cold and pouring rain. Pub- 
lic not invited. Giving private ex- 
hibition to list of one thousand names. 
Nearly one hundred visitors first five hours. 
Car is making as much of an impression on 
public as it did on the dealers who first 
saw it. We Hudson dealers have the oppor- 
tunity of our fives. The car is a better car 
and more attractive in every way than we 
had any reason to believe from what we 
had been told. 

The Standard Motor Car Company, 6 P. M. 
H.J.Schwartz, President. 



Louisville, Ky., Jan. 15, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 



HUDSON Super-Six on 
hibition yesterday and 
previous Hudson Model 
such widespread interest and 
many visitors. Have heard 
words of praise covering ai 
and performance. We predict 
Hudson has ever known. 

Southern Motors Company, 



Des Moines, Iowa, Jan. 13, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 

WE anticipated enthusiastic reception of 
our first Super-Six showing but re- 
sults were more than that. The uni- 
versal public opinion here fully concedes the 
superiority of this wonderful car. We ex- 
pected much and are not disappointed. 

Hudson-Jones Auto Co., 11.57 A. M. 



private ex- 
today. No 

ever created 
brought so 

nothing but 
finish 

biggest year 

1.30 P.M. 



Sioux Falls, S. D., Jan. 14, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 

THE attention accorded The Super-Six 
on its first appearance here can be 
likened only to a small boy's interest in 
the arrival of a circus. In spite of thirty 
below zero weather, hundreds have crowded 
our salesroom to see the car. The admira- 
tion and praise from the buying public is a 
marked contrast to the silence ot our com- 
petitors. 

John P. Bleeg Co., 4.58. 



San Francisco, Cal., Jan. 10, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 

HUDSON Super-Six has met with as- 
tounding reception way beyond our 
most sanguine hopes. Exhibition of 
car at Hotel St. Francis attended by over 
ten thousand people first four days, a high 
tribute to Hudson popularity and the new 
marvel motor. While eager for more par- 
ticulars on the scientific principle which 
brings about the additional power the public 
recognizes that a great engineering step has 
been made in the advancement of gasoline 
engines. The most gratifying thing to us 
is that the public insists on comparing The 
Super-Six with only the highest-priced 
motor cars on the market. It has literally 
left the ranks of former competition. 

H. O. Harrison Company. 



Toledo, Ohio, Jan. 11, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 

WE are the oldest dealers in Ohio. 
Never in our history has any new 
model created the sensation that has 
the new Hudson Super-Six. 

Gamble Motor Company, 1.16 P. M. 
T. L. Herroder, Wholesale Mgr. 



Chicago, 111. 
Hudson Motor Car Company, 
Detroit, Mich. 

THE Super-Six has created a sensation. 
Here in our eleven years of selling motor 
cars we have never had a new model 
that has been criticised less and compli- 
mented more than this latest creation of 
the Hudson Company. Every indication 
shows that we will undoubtedly do the 
biggest business in our career for the year 
nineteen sixteen. 

Louis Geyler Company. 



Helena, Mont., Jan. 6, 1916. 
Hudson Motor Car Company. 
Detroit, Mich. 

HUDSON Super-Six has scored a big hit 
with Montana motor car enthusiasts. 
Inquiries and requests for dealership 
most phenomenal in history of this con- 
cern. We are looking forward to a tre- 
mendous success for the Hudson Super-Six. 
Accept our hearty congratulations for such 
a phenomenal achievement. 

The T. C. Power Company. 



San Antonio, Texas, Jan. 14, 1916. 
Hudson Motor Car Company, 
Detroit, Mich. 

EVERY day since announcement in Post 
prospective buyers have thronged our 
showroom to see The Super-Six. Re- 
ceived car today. Some prospects were 
so eager to see it they insisted on going to 
freight depot. News of car's arrival spread 
like wild fire. By actual count had three 
hundred and seventy-eight visitors, among 
them a large number of competitors. Many 
visitors left as owners. By odds the biggest 
attendance ever created for us by any new 
Hudson model. This means more than 
ever before Hudson will again be the super- 
fine car seller. We congratulate you on its 
discovery and your tactful way of an- 
nouncing it.' 

Crockett Auto Company. 



Fort Wayne, Ind., Jan. 9, 1916. 
Hulett Law Motor Car Co., 
Indianapolis, Ind. 

SUPER-Six rightly named. Arrived home 
O. K. Drove car Detroit to Fort 
Wayne in four and one-half hours over 
rough roads, distance, a hundred and sev- 
enty-two miles. Made speed test of seventy 
miles per hour with top up and side curtains 
on, carrying three passengers besides myself. 
Congratulations and more than pleased. 

Chet Scuifer. 

Cleveland, Ohio, Jan. 15, 1916. 
Hudson Motor Car Co., 
Detroit, Mich. 

CLEVELAND show just closed. The 
Super-Six was a tremendous success. 
Twelve thousand visitors daily and 
most of them came to see the new Hudson 
car. We believe that we could sell the 
allotment for our entire territory at retail. 
The Hudson-Stuyvesant Motor Car Co. 



Terre Haute, Ind., Jan. 10, 1916. 
Hulett Law Motor Car Co., 
Indianapolis, Ind. 

MY expectations on The Super-Six have 
been very high, but the car itself 
surpassed them so much by its won- 
derful performance that I have no way to 
express my delight, I telephoned three 
people to come in this morning before 
putting the car in show and sold each of 
them. 

S. C. Hanna, 12.16 P. 



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VOLUME V. DETROIT. MICHIGAN, FEBRUARY 12. 1916. NUMBER 33 

Greater and Greater Grows Demand 

for The Super-Six 

THE present mid- winter demand for The Super- Six is nothing compared with 
what it will be later on. Spring, early summer, mid- summer, these are the 
seasons when buyers are most insistent. 

Spring demand will be a MURMUR, early summer a CHORUS, mid-summer 
a CLAMOR. 

Three or four months from now your salesroom will resemble a big department 
store on "special bargain day/ ' You will be waylaid on the streets by prospects who 
want to buy cars at once. Even the telephone in your home will ring at night. When 
you answer, you will hear the man at the other end say : "I want to buy a Super- Six.' * 

These predictions are based on what has HAPPENED BEFORE at the crest 
of Hudson buying seasons. 

Each distributor and dealer who has been at the factory in the past few days 
says he NEVER HAS EXPERIENCED such demand for a motor car. 

Demand is beyond all precedent now. It is EASY to prophesy what it will be at 
the height of the automobiling season. 

Briefly the answer is this : 

You are going to SELL MORE CARS than you have ever SOLD in any 
previous year. 

The demand that you meet today is GOING TO STAY RIGHT WITH YOU. 
It will be as faithful as your shadow. You are going to sell The Super- Six with less 
effort than any car ever was sold. 

You will sell more in April than you are selling now. You will sell more in 
June than you will in April. You will sell them all through the year. 

You know the reason— in its PATENTED MOTOR The Super-Six offers some- 
thing no other motor car in the world can offer the prospect. 

The man who has his mind made up to purchase a Super-Six will be a DIS- 
APPOINTED INDIVIDUAL if through impatience he selects some other make. 

His REGRET will be intensified each time a beautiful, powerful Super-Six 
PASSES HIM on the road. Dust in the face is the food on which regret thrives. 

The factory is BACK of you. 

When the CLAMOR POINT is reached, the factory will be POURING OUT cars. 

Do not let the fires of YOUR enthusiasm get cold. Keep up steam that you 
may be able to take the FULLEST ADVANTAGE this year of the biggest production 
of Hudson cars in history. 



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THE SUPER-SIX SCORES TRIUMPH AT CHICAGO 



The Hudson Booth at the Coliseum 



ONLY those who were fortunate enough to attend the Chicago 
automobile show can realize the enthusiasm for The Super-Six 
shown there. It was a Hudson triumph as great as that re- 
corded at New York. 

The Geyler organization during the show sold 88 cars at retail. 
Twenty-seven Hudson dealers in this territory took orders at the 
show for 103 cars, making the total of retail sales 191. 

The Super-Six had one of the choice locations, on the main aisle 
running north and south. But it was not necessary to place it where 
it could easily be seen. Hundreds sought The Super-Six. 

" Where is the new Hudson car, The Super-Six?" 

"This is the car we want to see. ,, 

"You have looked at all the rest, look at a good car." 

"So, this is The Super-Six!" 

"I don't see how they can turn out such a beautiful car for the 
money." 

"I've been delegated by a number of my friends to give your car 
a critical examination." 

"Tell me all about this wonderful motor." 

The foregoing are a few of the thousands of comments and queries 
heard about the Hudson exhibit. 

The salesmen for the Louis Geyler Company, Chicago distributors, 
devoted their time to the several cars, while the factory representa- 
tives presided at the exhibition motor. 



Both were kept more than busy. The salesmen were handing 
prospects in and out of the cars as fast as they could do so. The 
difficulty was to get them out after they had comfortably seated 
themselves. There always was a waiting list. Looked just like a 
line-up for the first game of the season. 

To the factory men fell the task of explaining the motor. A pre- 
show lecture by E. V. Rippingille, assistant sales manager, gave them 
some new and valuable ideas about Super-Six principles. They 
were ready for all comers. Among the earnest seekers of informa- 
tion were the usual sprinkling of those who thought they were well 
prepared to put the Hudson forces to rout. But they were 
routed instead. 

The Super-Six advertising that created such a furore in New 
York was equally effective in Chicago. It was so strong that others 
were forced to follow it. 

One of the humorous incidents of the show was the daily desertion 
of a neighboring booth by its salesmen. They visited the Hudson 
booth to hear what the Hudson men had to say. 

Louis Geyler, veteran dealer, at the conclusion of the show, said 
never before in all his experience had he seen such spontaneous 
demand for any motor car. 

"It* seems," said Mr. Geyler, "that every one wants to own a 
Super-Six." 



OWNER OF SUPER-SIX DRIVES CAR AND MAKES CHAUFFEUR SIT INSIDE 



OF the many amusing incidents that have arisen from the wonder- 
ful demand for The Super-Six none yet told beats the following 
by G. B. Kimball, of The Henley-Kimball Co., Boston, which has 
600 retail orders: 

"Here are two instances that show the popularity of The Super-Six. 
Last week a Boston man bought a new car for which he paid $2,120. 
On his way home he stopped in and took a ride in The Super-Six. 
He then turned the brand new car in to us, taking a shrinkage of $325. 
He will drive a Hudson in the future. 



"The rival company immediately bought back the new car at the 
price we gave for it, so it was equivalent to a cash sale for us. 

"The other one is this: The first Super-Six we delivered at retail 
in our territory was a Town Car. The purchaser is a Mr. Poole. 
Mr. Poole is so fascinated by the performance of this car that he and 
his wife sit in front and the chauffeur rides inside. He has shown the 
car to every friend he has in Brookline and has sent four men in here, 
all of whom have bought Super-Sixes. Mr. Poole came back two days 
later and ordered a Super-Six Touring Car for a later delivery. Thus 
five sales resulted from the first Super-Six delivered in Boston." 



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HE KNOWS THERE IS NO TRICK - 

ABOUT SUPER-SIX PERFORMANCE 

ONE of the younger advertising men of the country is James W. 
Kelch. He is known to newspaper publishers in New Orleans, 
New York, Chicago, St. Louis, Syracuse, Cleveland, Toledo, 
Cincinnati, Detroit and many other cities. And favorably, too, 
because he believes in making men and firms who never advertise 
invest money in newspaper space. Incidentally he has driven a half 
dozen or so cars of as many makes. A short time ago while in St. 
Louis, he wrote a letter to a newspaper friend in Cleveland. That part 
of interest to Hudson distributors and dealers follows: 

"I was out in one of the new cars (Hudson Super-Six) and we 
tried it out on the hills around here on a rainy day. We passed every- 
thing else — just as if they were tied to posts. 

"One long hill here we started up at five miles an hour and at the 
top we turned around, on the grade, starting off at two miles an hour 
without touching the gears or gas and spark. We were in high, of 
course, and we had chains on. We also had this car down to one and 
one-half miles per hour and with the chains on. In a distance of 
about one hundred feet we went from a standing start through all 
gears and up to forty miles without any trouble. This was a new car, 
run 300 miles. I drove the car myself and know there was NO trick 
about it. We pulled these stunts off with the ground all rain and 
slush. 

"Take it from me — they have some hills around here and I am 
strong for the car after what I saw. 

"They are taking this car down here and writing rings around 
the 'Eights' and all other 'Sixes.' 

"The hill I tell you about where we did the stunts in high was 
about like the far hill in Edgewater Park where you pass the lake 
and tear out for Lake wood. It was about twice as long. 

"Well — after reading what I have already written it looks as if I 
were trying to sell you a car. The reason I have told you about this 
experience of mine with the car is that I know you would want to 
know about it — if you were buying a new one." 



"NO HILL TOO STEEP, NO MUD 

TO DEEP, NO LAKE TOO WIDE" 



Johnson Auto Co., Twin Fnlls. Idaho 

CO. Longley, attorney, and J. M. Maxwell, cashier of the First 
# National Bank of Twin Falls, Idaho, are Hudson owners. Both 
are sportsmen. Oft, the call of the wild creeps in among the 
musty volumes and filthy lucre and disturbs the local worlds of law 
and finance. Then Longley and Maxwell seize their "trusty" guns 
and rods, jump into their Hudsons and dash away. 

But there was one problem. The Hudson is a land yacht. Idaho's 
mountain lakes and duck marshes are wild, scattered and primeval. 
On these lakes are no boats and guides to supply nautical locomotion. 

The photograph shows the solution. The two men bought a small 
gasoline launch, and mounted it on an old running gear. Then they 
hitched it to one of the Hudsons. Now they are masters of land and 
water. Accordingly their motto is — take another look at it at the top 
of the picture. The photograph was taken in front of the salesroom 
of the Johnson Auto Sales Company in Twin Falls. 



CALIFORNIA GRAYS SELECT HUDSON WATCH THE SPEEDOMETER PICK UP 

DEMONSTRATING the accelerative powers of The Super- 
Six is one of the fine points to which the clever salesman gives 
particular attention. But The Super-Six is proving more than a 
match for some of the most nimble minds. 

In accelerating from low speeds up to the point where the car 
reaches about 15 miles an hour or more, the acceleration is not usually 
apparent unless one watches the speedometer. This is because 
the motor is so smooth in action under heavy loads as to be almost 
unnaturally free from vibration and perceptible effort. It is the 
laboring effort so apparent in some motors that gives the "feeling" 
of power and acceleration. 

In demonstrating The Super-Six, "watch the speedometer pick up." 

This is meant not only for the salesman, but for the prospect and 
the driver. Unless one watches the speedometer closely one is unable 
to realize how rapidly it is gaining speed. 

"Watch the speedometer pick up!" 



The Grays in the Gray Hudson 

THE California Grays, San Francisco's select military organization 
has chosen a Hudson for the benefit of the uniform fund for their 
band. The Hudson selected has just been obtained through the 
H. 0. Harrison Company. On special order to the factory it was 
finished in the pearl gray enamel. It is one of the handsomest cars 
ever brought to that city. Robert R. Morgan, chairman of the 
committee making the selection, states the Hudson was chosen for its 
good name. The Hudson, doubtless, will add considerable prestige 
and popularity to the fund-raising plan. 



A LIVE FIRM AND A FINE SALESROOM 

THE Hutchinson Motor Car Company, of Hutchinson, Kansas,{is 
one of the energetic firms distributing Hudsons in that territory. 
In the past year it has met with more than usual success. All 
indications point to a phenomenal business with The Super-Six. 



EXTRA ! EXTRA ! ALL ABOUT THE EXHILIRATOR ! 

THE handsome salesman was explaining The Super-Six to a 
show prospect. The part in his hair was as true as the align- 
ment of our crankshaft. The diamond on a finger of his right 
hand shed rays of fire as he negligently waved it — the hand — to 
and fro in the course of his explanations. 

"Another fine point about this car is the exhilirator," he said 
confidently, without noting the startled look on the face of the 
man to whom he was talking. "The exhiliration of this car is 
wonderful. It exhilirates up to 60 miles an hour — " 

But why go on? 

The handsome salesman was talking about the "accelerator" and 
"acceleration," that is he thought he was. Instead he was using 
the words "exhilirator" and "exhiliration." 

From Webster — Accelerator, that which increases motion or ac- 
tion; exhilirator, that which animates, gladdens, makes merry 
or cheerful. 



The Home of the Hutchinson Motor Car Co. 



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VOLUME V. 



DETROIT, MICHIGAN, FEBRUARY 19, 1916. 



NUMBER 34 



DEMONSTRATE 



You -want all the prospects you 
can get. 

You want to make all the sales 
you can make. 

You want to deliver all the cars 
you can. 

How? 

That is the question. 

DEMONSTRATE! 

There is YOUR answer. 

Demonstrate to make prospects. 

Demonstrate to effect sales. 

Demonstrate to convince the 
prospect that The Super-Six is 
the car he should wait for. 

The Super-Six will convince him. 

Convinced, he will wait. 

Thus your sales problem is 
solved. 

Think of the thousands who own 
inferior cars. 

Just imagine, if you can, the 
thousands of better cars they 
are going to buy. 

This year ! 



A man may have some car, other 
than The Super-Six in mind. 

If he buys the other car he will 
be sorry later on. 

He will ride in The Super-Six 
some time. 

Then he will realize the mistake 
he made. 

You will have made a mistake, 
too, a sale lost. 

How to avoid his and your 
mistake? 

Same answer. 

Demonstrate! 

But demonstrate in time, do not 
wait. 

DO IT NOW. 

Demonstrate morning, noon and 
night. 

Demonstrate to every one who 
looks like a prospect. 

Demonstrations will make pros- 
pects, will make sales, will 
make buyers content to wait 
for the delivery of a Super-Six, 
the world's greatest motor car 
value. 



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GAVIGAN LOST ALL DAY; SELLS THREE SUPER -SIXES 

Ailing enthusiastic over business prospects. 

TT*HE shades of night were falling 
*- fast on Tuesday, February 1. 
"Ned" Ailing, of Ailing and Miles, 
Rochester, N. Y. was in earnest con- 
sultation with several associates. They 
were discussing the whereabouts of 
James W. Gavigan. He had dis- 
appeared early in the morning. Noth- 
ing had been heard from him all day. 
Mr. Ailing was about to notify the 
police that one of his valuable sales- 
men was lost. Just then Mr. Gavigan 
opened the door and walked in. He 
wore a broad smile. In his pocket he 
had orders for three Super-Sixes. 
All were sold that day. 

The three cars were two Phaetons 
and a Touring Sedan. Last year Gavi- 
gan sold about twenty cars. Thus in 
one day of the new Super-Six season he 
sold one-sixth of the number that it 
took him all last year to dispose of. 
This merely goes to show that buyers 
are snapping up The Super-Six as 
quickly in and about Rochester as they 
are in every other section of the 
country. 

Mr. Ailing reports The Super-Six was the center of attraction at the 
Rochester show held January 17th to the 22nd inclusive. In the five days, 
eighteen Super-Sixes were sold at retail and thirty-four at wholesale. The 
average daily attendance was 10,000 persons. On Saturday night 9,000 
admirers of motor cars passed through the gates. "Society Day" was 
omitted. Instead they had an "Auto Manufacturers Day," to which 
representatives of all manufacturers were invited. It was a great success. 
Mr. Ailing said it gave them all an opportunity to see The Super-Six. 
He is more than enthusiastic over the year's business prospects. 



JAMES W. GAVIGAN 



HURRY WHILE THE 
POSTERS LAST 

THE United States Lithographing Com- 
pany have on hand a limited number of 
the large twenty-four sheet posters. 
These posters have been big result getters. 
Dealers who would like to use some of them 
should write the factory at once. They will 
have to post them at their own expense. Also 
they will have to arrange to have a slip print- 
ed with their name and address to go across 
the bottom of the posters. 

These posters have been returned since the 
letter recently sent out in which it was stated 
none remained. 

ACCIDENT EXAGGERATED 

NEWSPAPER reports of the accident in 
the factory not only were incorrect, but 
wildly exaggerated. It occurred in a 
small part of the stock room. The floor gave 
way under tons of materials piled on it. No 
one was injured. There was no interference 
with production as a result of it. 

HARRISON HILL CLIMB 

WITH this week's Triangle is sent a 
large-sized telegram poster announcing 
the' Harrison Hill Climb in San Fran- 
cisco. This is one of the greatest feats yet 
accomplished by The Super-Six. These pos- 
ters are sent you to attract attention. Please 
place them in a window where they may be 
easily seen and read. 

THAT PICTURE— WHEN? 

WHEN are you going to send in a 
picture of the first Hudson Super-Six 
owner in your territory in the act of 
receiving his first inspection card FILLED 
OUT? When? Why not do it today? 



NOW IS THE TIME TO CO- 
OPERATE WITH UNCLE SAMUEL 

r' you have not started the winter's bombardment of letters, now is 
the time to begin. The first letter the prospect receives may not 

make much of an impression, but the second will set him thinking. 
By the time he gets the fifth or sixth letter, he will think that 
you are in deadly earnest. When he is convinced you mean business, 
he will get down to business himself, providing he ever thought of 
buying a car. The very first letter may turn the trick. 

You have been in a blacksmith shop. The smith takes a piece of 
red hot iron from the forge and places it on the anvil. He hits it 
once with a sledge. One blow does not make much of an impression. 
Soon he has struck the tenth or the twentieth blow. As each blow is 
added to the ones that have gone before, the iron takes the shape which 
the smith intends it shall take. It may be entirely changed from its 
original shape. 

Thus the mind of a person, not at first receptive, may be changed 
by a steady stream of letters to a mind receptive. If at first the pros- 
pect does not think of buying a car, he cannot help but think of 
doing so as the letters continue to reach him. From a receptive state 
he is lead on to desire. The next state is ownership. 

So, take advantage of the co-operation that Uncle Samuel offers 
you. Shoot a steady stream of letters to prospects. It is far better 
to have too many prospects than not enough. Sandwich in a demon- 
stration of The Super-Six at the psychological moment. The prospect 
may not be ready to purchase at just that time, but the ride and more 
follow-up letters will bring him to the point, if he can be brought at all. 

Envelope inserts of several kinds are sent you from time to time 
by the factory. They are sent for a purpose. And that purpose is to 
aid you in getting prospects. In addition to the regular Triangle 
letter, we soon shall send others. Get [these to the prospects in 
the mails. Send the circulars that you get from the factory. Mail the 
blotters to business men. Everything m the line of envelope inserts 
sent you from the factory should be taken advantage of. 



SUPER-SIX FLIES UP CITY LINE 

HILL IN PHILADELPHIA 



A 



LL hills fade away to level plains before the conquering Super-Six. 
City Line Hill in Fairmount Park, Philadelphia, is the latest 
to be flattened out by the new Hudson car. On one occasion a 
speed of 61 miles per hour was attained while ascending it. Under the 
most unfavorable conditions, no demonstration under 55 miles per 
hour was given. 

City Line Hill because of its accessibility naturally has been the 
test hill suggested by the prospective buyer in Philadelphia. Also, it 
has been the objective of the "I-will-show-you" dealer. It is only 
eight miles from the center of the city, just a nice ride. 

To all dealers, the first question propounded by the prospect has 
been: "Can you do City Line on high?" Everyone in the automobile 
trade found it imperative to have demonstrating cars able to negotiate 
this hill. It is about a mile long, the greatest rise being a 16% grade, 
for a distance of several hundred yards. In many instances gear 
reductions were necessary to enable some cars to surmount this hill 
on high. 

When the Gomery-Schwartz Motor Car Company received its 
first Super-Six demonstrator, they broke it in and tuned it up thor- 
oughly. The next step, of course, was to ascertain how fast The 
Super-Six could do City Line. 

On the first attempt and with five passengers, The Super-Six 
attained a speed of 52 miles per hour. 

During the Automobile Show, held in a building three miles from 
the base of the hill, weather conditions were not entirely favorable for 
good demonstration. It was misty some days and rainy others. This 
necessitated keeping the top up most of the time. Nevertheless 
demonstrations were given from the show on absolute schedule. They 
were so perfectly timed that prospects never had to wait more than 
two minutes for the returning cars. It is needless to say that occu- 
pants of the cars were even more amazed at Super-Six perform- 
ances than the Philadelphia distributor. 



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THIS SALE SEEMS QUITE 
CERTAIN 

rOW comes B.O. Gamble, of the Gamble 
Motor Car Company, Toledo, with a 
Super-Six sale story. A few days ago a 
Toledo gentleman and his wife, owners of an 
electric, made up their minds it was about 
time to buy another car. The wife thought 
she would like a gasoline car. The husband 
asked what kind of a gasoline car she would 
prefer if they decided to make the exchange. 
She replied she would be satisfied with one of 
two makes, either the Hudson or the Super- 
Six. 

"We are very glad," said Mr. Gamble with 
a smile, "that there is no danger of us missing 
this sale." 

Up to February 3, the Gamble Company 
had sold thirty-eight cars in the city and had 
220 wholesale orders. 

BACK IN HUDSON FOLD 



Commends Hudson Service 

The Hudson-Stuyvesant Motor Company, Cleve- 
land, has news from David B. Gibson, expressing com- 
plete satisfaction with his Hudson purchase. Gibson 
writes in part: 

"I cannot refrain from taking this opportunity of 
telling you what splendid service we had from the 
Hudson service stations on the entire 4,000 miles we 
covered on our recent trip. It was especially gratifying 
because the car was bought without any written 
guarantee — nothing but your assurance that we would 
get real service, and we certainly have had it. You 
may be interested to know that Mrs. Gibson drove the 
Hudson during the entire trip with the exception of 
about 400 miles, and because of the necessity of my 
giving attention to business matters wherever we 
stopped, she was compelled to look after the car most 
of the time. This, however, did not entail one bit of 
hardship, and she often refers to it as a great pleasure, 
all of which, of course, is to the credit of the Hudson 
and its efficient organization." 

Record Auto Shipments 

Record shipments of motor cars continued in the 
month of December, according to reports of the traffic 
department of the National Automobile Chamber of 
Commerce. In that period 15,582 car loads of auto- 
mobiles were shipped, or 140% more than December, 
1914, with 6,378 car loads. Total car loads for the 
year 1915 will be approximately 200,000 as compared 
with 140,000 in the previous twelve months. At pres- 
ent there are 59,274 automobile cars in service, and 
this will be increased shortly by 9,000 new cars of the 
New York Central and 1,000 new cars of the Pennsyl- 
vania lines. 

Hewitt Improves Garage 

Perry Hewitt, who distributes Hudsons in Missoula, 
Mont., has made extensive improvements in his garage. 
A display' room and office have been built in the garage 
wherein cars are on display away from the shop atmo- 
sphere and dirt. The office of Mr. Hewitt, which is in 
the front part of the display room, is a spacious one, 
invitingly arranged and furnished. This improvement 
is certain to prove a big help to the firm's business. 



He Likes the Hudson 

In a letter to C. R. Wagner, who distributes Hudsons 
in Dead wood, South Dakota, George F. Baggaley 
speaks well of the Hudson. Baggaley is a special 
representative of the Standard Fire Insurance Company 
in Deadwood, South Dakota, His letter in part: 

"We drove from one end of the state of South Dakota 
to the other, covering 644 miles, through a snow storm 
from start to finish and if you will recall, we did not 
have to add water to the cooling system at any time. 

"Another item I wish to mention is the low cost for 
the year. For repairs I paid out $4.25 and none of the 
items covered was from any fault of the car. I have 
covered fifty-five hundred miles, which as you well 
know is a good year's mileage for this Black Hills 
country, and the engine works perfectly." 

Annual Valvoline Contest 

So much interest developed over the recent winning 
of the Valvoline Cup by the Hudson that a movement 
is on foot to promote an annual Fourth of July race 
over the historic Sacramento-Lake Tahoe course to 
take the place of the desultory speed trials which have 
marked the contest for this trophy. The idea is to 
patrol the road throughout its entire length, 105 
miles. There are a sufficient number of volunteer 
motorists ready to insure safety for the traveling 
public, say the advocates of the race, who insist that 
the roads would be closed to travel for but three hours. 

Hudsons on Long Trip 

Among many motorists reporting at the Harold 
L. Arnold touring information bureau were three 
parties from Guthrie, Okla., all driving Hudsons. The 
latest party to make the trip was W. T. Welch and 
family. "I have never seen a car plow through mud 
as did the Hudson," said Mr. Welch to Harold L. 
Arnold. "Three days of rain had served to make the 
roads very much like dough for hundreds of miles. 
Long before we reached Denver, two other cars which 
had been following the same route, had dropped out, 
their drivers deciding to wait for more favorable 
weather. Our Hudson, being light and powerful, 
easily made every crossing of the streams and rivers 
encountered on the way." 



H. G. Hayes 

HO. Hayes, sales manager of the Crockett 
. Automobile Company since last June, 
brings back to the Hudson Family one 
of its oldest salesmen. Mr. Hayes has been 
selling Hudson cars since 1910. At that time 
he was with the Alfred-Johns Company. 

Mr. Haves was instrumental in putting 
over some Dig publicity stunts in San Antonio 
in 1911 with a Hudson-20. He defeated 
Barney Oldfield, Kerchner, George Clark and 
many others in racing contests. In the same 
year he pitted a Hudson-20 against Rene 
Simon in his monoplane, defeating him with 
case. In 1912, he captured the San Antonio- 
Corpus Christ i endurance run. The Crockett 
Company has many of the trophies won by 
Mr. Hayes. 

Besides being an advanced and progressive 
sales manager, Mr. Hayes also is a mechanical 
engineer. In 1913, he began the ipanagement 
of the San Antonio Automobile School of 
which he was president. At the beginning of 
the 1916 season, he again became affiliated 
with the Hudson and is meeting with that 
success always resulting from putting a lot 
of energy into one's work. 



MONTHLY MESSAGE OF GOOD CHEER 
FROM SOUTHERN MOTORS COMPANY 

CONVINCED that his company had a good message to carry to its patrons twelve times 
a year, once a month, President G. S. Loomis, general manager of the Southern Motors 
Company issued on the first of the year a new magazine. It is 4^ by 6% inches in size. 
The initial number contained twelve pages. Mr. Loomis believes this little magazine will 
arouse the interest of those who have bought cars from his company and continue their present 
friendly relations indefinitely. 



Four pages from the new magazine issued by the Southern Motors Company, Louisville 

But with an eye to the future, he is sending it not only to his own buyers but to all auto- 
mobile owners in Jefferson County, Ky. The pictures show that generous space was given 
the Hudson. Quite a number of Hudson distributors and dealers are employing the booklet 
and magazine method of keeping in touch with their old friends and to make new ones. Others 
have it in contemplation. 



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VOLUME V. 



DETROIT. MICHIGAN, FEBRUARY 26. 1916. 



NUMBER 35 



THE ALLURING SUPER-SIX 



The things that we most desire are the 
hardest to get. 

The harder to get, the harder we try. 

And the harder we try the more we treas- 
ure the prize, once won. 

Such experiences are ordinary in the life 
of every man. 

The other day the richest young man in 
this country applied for membership in 
an exclusive club. 

His application was rejedted because he is 
not yet 26 years old. 

He pulled every wire, but the diredtors 
were firm. 

The firgt thing that young man will do 
when he is 26 will be to renew his 
application. 

You know of organizations that have long 
waiting \iSts. 

Usually there is some exclusive feature 
about them which makes membership 
highly desirable. 

Organizations with a long waiting ligt of 
prospective members are quite certain 
of their future. 

They sell highly-prized exclusiveness, ob- 
tainable nowhere else. 

So it is with The Super-Six. 

Because of its marvelous, powerful, pat- 
ented motor, smooth riding qualities and 
beauty of design it is more than usually 
attractive. 



Because of its attractiveness, thousands 
want it, are determined to get it. 

The longer the line of determined pros- 
Dedts now, the keener the demand will 
oe in summer when shipments come in 
arge quantities from the fadtory. 

The fadtory is doing everything it can to 
sustain the present demand and to in- 
crease that of the future. 

The larger the problems that confront it, 
the more compadt and more determined 
grows its organization. 

Every effort is being intelligently and surely 
directed towards the attainment of a 
monumental success — 

THE SALE THIS YEAR OF 30,000 
SUPER-SIXES. 

This week we are sending out a window- 
display poster with word and picture 
stories of Hudson achievements. 

This is designed to sustain and increase 
interest in The Super-Six. 

The greater the interest, the easier it will 
be to get prospects. 

The longer the line of prospects, the easier 
it will be to make sales a few weeks 
hence when the real demand begins, 
reaching its climax in the summer time. 

So redouble your efforts for prospects, 
make the waiting list longer, demonstrate 
The Super-Six; it will make them all 
the more keen to get the prize. 

Sell, and keep on selling. 



HUDSON SUPER-SIX ASCENDS LOOKOUT 
MOUNTAIN NEAR DENVER 



The center picture shows The Super-Six at the top of the mountain. That on the right shows the 

steep road that runs up to the peak. The view on the left gives one an 

idea of how things look going down from the top. 

THE first Hudson Super-Six demonstrator to arrive at the Denver salesroom of the Hudson 
distributor there, Tom Botterill, was given its baptism of fire by being pitted against Look- 
out Mountain. This is one of the many peaks near Denver. It is thirty-five miles from 
Denver to the top of the mountain and back again to the city. The Super-Six turned the trick 
on high gear with three passengers. The roads were in poor condition for travel. The road to 
the top of the mountain has an average grade of 6 per cent for more than four and one-half 
miles, winding upwards from an altitude of about 5,200 feet at Denver to 7,200 feet at the top 
of the mountain. There was no apparent consumption of water in the radiator. The entire 
trip with stops for pictures and return test for grade was made at an average of about twelve 
miles to the gallon. 



HUDSON "COMPENSATED" 
CRANKSHAFT 

THE patented feature of The Super-Six 
motor is a compensated or balanced 
crankshaft, not a counterbalanced crank- 
shaft. The choice of words used by 
dealers and salesmen in this connection is 
highly important, particularly in writing, and 
almost equally so in speaking. The dealer 
who dictates a letter using the word "counter- 
balanced" or the salesmen who speaks of a 
"counterbalanced" crankshaft will surely 
bring upon himself and on the company a 
great deal of trouble. Also he is laying the 
foundation for a misapprehension with refer- 
ence to the Hudson crankshaft. Further he 
is destroying the value of our advertising and 
publicity. 

The Hudson crankshaft is not a "counter- 
balanced" one. It is surprising that dealers 
and salesman still persist in the use of this 
word. A wide difference exists between a 
"balanced" crankshaft and a "counter- 
balanced" crankshaft. There is even a wider 
margin of difference between this and what is 
known as the "compensated" crankshaft. 
The one and the only proper word to use in 
connection with The Super-Six is that it has a 
"compensated" crankshaft. The meaning of 
a "compensated" crankshaft has been fully 
£one into in other company publications now 
in the hands of dealers and salesmen. 

ADVERTISING SUPPLIES 

IF your first supply of advertising matter has 
been exhausted ask the factory for more. 
It has on hand an adequate supply so that 
distributors and dealers can keep everlastingly 
on the trail of the prospect. Send in today for 
an additional supply if you are now without 
such material. 



EDUCATION OF THE OWNER 



COLUMBUS DISCOVERS SUPER-SIX 



IT takes more than a few days to sell an automobile. 
The work done by the salesman in rounding up the prospect 

and closing the sale, takes but a few hours. It involves no respon- 
sibility on the part of the dealer. 

Buyers of good cars take pride in their own judgment, rather 
than upon the ability of the salesman who gets the order. 

Getting the prospect's name on the dotted line may be difficult. 
But selling an automobile in this way is comparatively short work. 

It takes the average Hudson dealer at least six months to really 
sell a car. By that we mean that the purchaser's good judgment is 
not fully substantiated in his own mind until he has used his car for 
that length of time. 

The owner of a new automobile is always pleased with it when he 
first gets it. If they were all of the same frame of mind after having 
used the car for six months there would not be such a demand for 
The Super-Six today. It therefore devolves on every dealer to protect 
his sales by an efficient Service Inspection System, one that will 
insure satisfied owners after at least six months of the car's usage. 

The owner who can be made to appreciate that he really picks out 
a good automobile will prove the most reasonable person in the world 
to do business with because he is self-satisfied. 

After that period if the service inspection has been followed along 
the lines laid down in our literature and the Hudson Service Inspection 
book, everyone of your owners will realize what his just demands on 
the dealer can be. 

It will temper his judgment and establish responsibilities to an 
extent that could be accomplished by no other process than of liberal 
education and co-operation. 

The Hudson Service Inspection System includes as one of its most 
important points— EDUCATION OF THE OWNER. 



THE Super-Six met with the same wonderful reception in Colum- 
bus, Ohio, that it is getting everywhere. H. J. Schwartz, of the 
Standard Motor Car Co., who believes in displaying Hud sons 
to the best possible advantage, provided everything for a successful 
debut of the new car. The first day of the private exhibition de- 
veloped 150 prospects and they are streaming in yet. In the first five 
days there were more than nine hundred callers and Mr. Schwartz 
thought that the expense of $400.00 to $500.00 to which he had been 
put was not only justified but amply repaid. Mr. Schwartz says he 
never saw or heard of such a motor car success. He expects to do the 
greatest business this year that he ever did. 



SUPER-SIX ILLUSTRATES SERMON 

THE Super-Six was used as an illustration and mentioned by name 
in a sermon preached recently by a revivalist. The incident is 
vouched for 6y a well known Hudson dealer. The speaker was 
endeavoring to illustrate to his hearers how they could get more 
power and efficiency in their lives. He urged them to avoid those 
disagreeable things that cause friction. If they did, he said, life would 
be smoother. He illustrated his point by mentioning The Super-Six 
in which efficiency and power is increased by the lessening of friction. 



One Hundred and Fifty Prospects the First Day 

Much to the surprise of Mr. Schwartz, Columbus newspapers 
carried news stories about The Super-Six exhibition. This was the 
first time in the five years that he had been in business in Columbus 
that any week-day newspaper ever had carried a story about an 
automobile on one of the main pages. 




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SUPER-SIX; BOUGHT, NOT SOLD A SUPER-SERVICE IDEA 

« A T our private exhibition of the Hudson Super-Six, which lasted 
Jr\ three days, more than 400 people came to look at it and 
admire it. Six orders were placed with us during those three 
days without any persuasive salesmanship. 

"The motor car buying public of Louisville seems to be thinking 
and talking in terms of Hudson. A prominent merchant of Louisville, 
after having had a demonstration, remarked: 'The demonstration of 
The Super-Six was simply a succession of surprises. It is all and more 
than its manufacturers claim for it. When can I get a delivery?' The 
president of a large dry goods concern to whom we sold a Hudson 
without even making a demonstration, had but one look at the car 
and that was as it was driven by the window of his private office. 

"New models are usually subject to criticism. We have yet to 
receive our first criticism on the Hudson Super-Six. Our demonstra- 
tions were nothing short of marvelous. We have one hill in Louisville, 
the mention of which generally sends shivers up and down the spines 
of our competitors. It is a winding 15 per cent grade. The Super-Six 
loaded with seven persons negotiates it without any appreciable effort 
In approaching the bottom of this hill, we throttle down to five miles 
per hour, and at the top our speedometer shows 30 to 35 miles per 
hour. We then descend and approach this hill again at a speed of 
about 12 miles per hour and at the top show about 55. 

"The flexibility of the motor, the ease with which it negotiates 
muddy roads and hills, the way it throttles and behaves in traffic has 
resulted in a large volume of business. Hudson cars are no longer 
sold by us, but are bought by the public. 

"Southern Motors Co., Louisville, Ky." 

NINE ORDERS FROM A POSTER 

H \Y/E nave done some marvelous things on demonstration. We 
\W have proven to everybody who has ridden in any other car 
represented here that we could show more than any of our 
competitors. We sold two cars last week to people who had orders 
in for other cars. They rode in our car and were so impressed with its 
flexibility, power and riding qualities that they would be satisfied with 
no other make. All that we had for our automobile show was a poster 
picture of The Super-Six. On the strength of this alone we took nine 
retail orders. 

"Harrington-Gifford Company, Springfield, Mass. 

"a. l. gifford." 

UNANIMOUS FOR SUPER-SIX 



FRANK S. CLOUD, who recently took charge of the Louis Geyler 
Company's branch in Peoria, 111., is responsible for the following 
story about a Super-Six sold just before leaving Chicago: 
"I had a prospect, a man of some wealth, who was undecided as 
to The Super-Six or another car. His wife, who relied entirely on the 
judgment of her husband, was non-committal. They have two lively 
boys who took more than a passing interest in the purchase of a new 
car. First, I let them try out the rival car. Then I asked them to 
take a ride in The Super-Six. The man, his wife and the two boys 
accepted my invitation. With father undecided and mother neutral. 
I knew my fate depended on the two youngsters. I gave them a ride, 
such as they never had before. When the demonstration was over I 
said I would leave the purchase of either one of the cars to a vote of 
the family ? I was pretty sure of the boys, and I was not mistaken. 
With a shout of glee they yelled: 'We will make it unanimous for The 
Super-Six.' " 

NO TIME TO EAT 



u 



WE have hardly had time to take our meals since receiving the 
first Super-Six that we put on exhibition at the Cleveland 
auto show. Our booth was crowded the entire time that we 
were there. We booked more orders during the auto show than we 
ever did before or ever since I have been in the automobile business. 
After we came back from the show and placed the car in the show 
room, we have been just as busy as we were during the show. I have 
put on two extra salesmen, and we are still unable to see over 10% of 
the prospects that we now have. I believe that we could sell all the 
cars that are allotted to us for the entire territory in the city of 
Cleveland 

"The Hudson-Stuyvesant Motor Car Co., Cleveland, O. 

"F. E. 8TUYVESANT." 



Foe simile of card used by the Bemb-Robinson Company to remind Hudson 
owners of service inspection day. 

NO Hudson distributor believes more firmly in high-class service 
than Walter J. Bemb, of the Bemb-Robinson Company, Detroit. 
He forces good service on all Hudson owners to whom he has 
sold cars. He has just gotten out ten cards similar to the one shown 
above. The cards are for the ten months from March to December, 
inclusive. Each month has its distinctively colored card. Note the 
triangle at the top of the card shown. The service department stamps 
the date on each owner's service inspection card with a triangle of 
the same size. Thus he knows just what day to call at the Bemb- 
Robinson Company's establishment. 



AN EXHIBITION OF "PEP" 

,, W/E pulled off a stunt last week in which you might be interested. 
Vv The Motor Co. sent a Super-Six demonstrator down here 
Wednesday night, and as it was quite a pleasant surprise to 
have this car at this time we got busy immediately and rented a small 
space adjoining the lobby of the leading hotel. We got hold of a 
printer that night and had a number of small invitations gotten out. 
We then put an advertisement in the paper and wrote special letters 
to all our Hudson owners, requesting them to visit the exhibition. 
We got some nice chairs, ferns and carnations. On Thursday and 
Friday we did a land-office business in the prospect fine, making one 
sale. We got some nice publicity in the local papers, and although 
very modest, we consider the affair was quite a local success. 

"Barringer Garage Company, Charlotte, N. C. 

"ORMOND BARRINGER." 



iiu vn ii.-miij^. 



HOW WE ARRIVE AT THE VALUE OF USED CARS 



The Poor Orphan 

OUR method of arriving at the value of 
used cars is: 

FIRST: Whether or not the car is of 
a make which is now in business or whether it 
is an "orphan" car. In the event that it is an 
'"orphan" car, it has really little or no value. 

SECOND: We next secure an authentic 
report of the mechanical, paint and tire 
condition of the car in question. 

THIRD .* We secure from the local dealer of 
the car in question what value he places on it. 

FOURTH: What prices we have received 
for this particular make and model of car, in 
the event that we have recently owned and 
sold any. 

FIFTH: What prices are being quoted by 
New York and Boston used-car and other 
dealers, as shown in metropolitan Sunday 
papers. 

With thus information, we are able to form 
a fairly accurate value of the car, from which 



we deduct the estimated expense, if any, of 
putting the car in good salable condition. — 
E. V. titration Company, Inc. 

More For Hudson 

WISH to say, if it is a Hudson car that 
we are taking in exchange that has 
been used, we charge off about 30 per 
cent from the list or selling price. On other 
well-known makes of Light Six Cylinder cars, 
we charge about 40 per cent from the list 
price. On the heavier type of cars we charge 
about 50 per cent from the list price, and on 
cars that are without a home or "orphans" 
we charge from 60 to 75 per cent from the 
list price. Of course, the condition of tires, 
top, paint as well as the mechanicalfcondition 
of the car has to be taken into consideration. 
We are able to get more for second-hand 
Hudson Light Six Cylinder cars than any 
other car we take in exchange. — The Hudson- 
Stuyiesant Motor Co. 



Avoid Big Cars 

WE are subscribers to the National Used 
Car Market Report, published in 
Chicago, which you know, contains 
the price of second-hand cars in practically 
every state in the country. We use this as a 
basis to estimate, followed up by our own 
judgment as to what we can get for it, con- 
sidering all the different phases, including the 
demand for second-hand cars. Our aim is to 
keep away from all the large, high-priced, 
heavy-weight, seven-passenger cars, also to 
confine ourselves as much as possible Co the 
later cars with electric lights and starters. 

We have a second-hand department in a 
separate building, in charge of an experienced 
man who follows the above procedure, also 
considering the prices of current models of 
new small cars by the way of comparison. — 
The Welbon Motor Car Co. 




— 4- 



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VOLUME V. 



DETROIT. MICHIGAN. MARCH 4. 1916. 



NUMBER 36 



TWO MEN, STRONG IN CONFIDENCE 



Harry S. Houpt 

cannot do for its dealers. 



"T HAVE been in the 
-*■ automobile business in 
New York for twelve years; 
have sold during that 
period over 7,000 automo- 
biles of half a dozen makes. 

"In dealing with the fac- 
tories making these cars," 
says Harry S. Houpt of the 
Hudson Motor Car Com- 
pany of New York, in a 
letter to E. C. Morse, "I 
have had experience with 
promises kept and promises 
unkept. I believe now that 
I am capable of determin- 
ing in my own way what a 
factory can do and what it 
One learns much about fac- 



tory methods and factory promises in twelve years. 

"Many promises in the early years of the industry 
were not carried out, because the conditions surrounding 
them were such that it was futile to. expect they would 
be carried out, if one stopped to consider the proposition 
carefully. In those days the dealer was more trustful 
than he was discerning. He did not stop to analyze the 
conditions surrounding the promise that was so freely 
made, but things have changed mightily and promises are 
now made based on facts. 

"I have the utmost faith in the promises of the 
Hudson Motor Car Company, and absolute confidence 
in the promises made me by you. 

"In addition to this confidence, what I saw at the 
factory last week and what I was told by the men who 
are handling the production, convinces me conclusively 
of the ability of the Hudson Motor Car Company to 
make good with their distributors, relative to deliveries 
for their and our big market, from March 1st on. 

"Because of the immense quantities of materials I saw 
on hand at the factory and the rapidity with which motors 
are now being brought through, I really did not need the 
assurance of either you or Mr. McAneeny as to your 
ability to produce cars in goodly numbers from now on. 

"Heartiest appreciation of the excellent progress in 
the past thirty days to all those officials of the Hudson 
Motor Car Company who have given every ounce of 
effort in them to accomplish the desired results." 



T T was only a year and a 
-*■ half ago that the Louis 
Geyler Co., of Chicago, 
moved into its magnificent 
show rooms in Chicago, 
representing an investment 
of $175,000. Mr. Geyler 
felt that in this fine struc- 
ture, one of the largest in 
the country devoted to one 
make of automobile, he had 
space for some time to 
come. 

But in a short time 
there were so many more 
owners in Chicago than in 
the year before and the Louis Geyler 

prospects were that so 

many Super-Sixes would be sold, that Mr. Geyler 
was compelled to increase his establishment. This 
made necessary an investment of $150,000 for the 
splendid new service building at Indiana and Twenty- 
fifth streets. 

"This is pretty good evidence of how I regard the 
future of the Hudson," said Mr. Geyler, who was at the 
factory yesterday. "This new service building, with the 
one in which we now are located, will give us the largest 
retail automobile establishment in this country. We are 
getting ready not only for the present, but for the big 
future demand for The Super-Six that is sure to pile up 
as motor-car buyers in increasing numbers come to a 
realization that this is the greatest automobile and the 
greatest value ever offered by any company. 

"It is eleven years ago since I entered the automobile 
business. In 1910, I became distributor for the Hudson 
and sold 189 cars that year. This year I am going to sell 
2,500 Super-Sixes. My extended and friendly relations 
with the Hudson Motor Car Company and the men back 
of it fortify my belief that they will be ready for the 
biggest selling season that we ever have experienced. 

"A trip through the factory such as I took today only 
strengthens the convictions that I already hold — that 
super-human efforts are being made to supply the 
enormous demand and that even greater effort will be 
put forth and successfully, too, to meet the big mid- 
summer demand with a much greater supply of cars. 
And every Hudson dealer in the country would feel the 
same if he could see what I have seen in the factory 
today." 



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"MORE THAN CONVINCED THAT 2,000 
CAR CONTRACT IS JUSTIFIED " ' 

A SPLENDID suc- 
cesss has marked 
the business 
career of Gomery- 
Schwartz Motor Co., 
established in 1910. 
They were distributors 
for a widely-known 
company during that 
year. In the early 
part of 1911, the firm 
obtained a Hudson 
franchise, and it has 
distributed Hudsons 
exclusively in Phila- 
delphia and the terri- 
tory adjacent. 

In 1910 they sold 
160 cars. In 1911 they 
sold 276 cars. Their 
present contract is for 
more than 2,000 cars. 
They recently had 
J.E. Gomery erected an eight-story 

building at a cost of 
$325,000. This is now in use exclusively for the sale and service of 
Hudson cars. It is one of the finest and best equipped along Phila- 
delphia's automobile row. 

"More firmly convinced than ever I am by the trip through the 
factory today,'' said J. E. Gomery who was here Monday, "that our 
contract for more than 2,000 cars is fully warranted. There are 
mountains of materials and an army of employes in the factory, every 
corner of which hums with the most intense activity. It is evident 
from general conditions that only a short period of time will elapse 
before the production required to fill the coming demand will be 
reached. 

"I would be glad to materially increase our contract for this 
season." 



"GREAT!" SAYS LINDSAY FISHEL AFTER 
TRIP THROUGH FACTORY 

SEVEN years ago 
Lindsay Fishel, of 
The Motor Co., 
started in the auto- 
bile business. It was 
the numerous registra- 
tions of his- successes 
that put Winston- 
Salem, N. C, on the 
map as an automobile 
distributing center. 

A vear ago he took 
on the Hudson. His 
success with it has 
been nothing short of 
phenomenal. Through 
a systematic develop- 
ment of his territory, he 
was able to deliver 114 
cars in three months' 
time. 

Mr. Fishel was at 
the factory Monday 
and Tuesday of this 
week. He was here 
some two months ago 
and was surprised by 
the vast changes that 
had taken place in 
the meantime. 

"What do I think Lindsay Fishel 

of it?" said Mr. Fishel 
repeating the question that had been put to him. 

"Great! The trip that I made through the factory today fully con- 
vinces me that it will be only a short time before the Super-Sixes will 
be shipped in sufficient quantities to meet the bigger demand later 
in the year. 

"There is a world of material piled up in the factory. The entire 

plant is working at full blast. One of the things that I deem most 

important is that the motors are being tested out with more than 

ordinary care. This insures a great car. Our allotment is 400 cars. 

We will sell them and then some. And we will 

get them, too. The factory will make good." 



FOLEY HAS NEW HUDSON SALES AND 
SERVICE STATION 



Salesroom of the Foley Motor Car Company, Newark, N. J. 



TJERE is a splendid example of what a 
X 1 progressive firm can do in the way of 
creating a salesroom with "atmos- 
phere." And it was done at a cost far from 
excessive. The Foley Motor Car Co. is 
proud of its place. It is by far the most 



distinctive in Newark. Its owners believe 
it to be the most distinctive salesroom of its 
size in the country and herewith issue a 
challenge to all members of the big Hudson 
family to show something better in The 
Triangle. 



SIX DIPLOMATS BUY 

HUDSON SUPER-SIX 

THE most notable sale of the New York 
automobile show was that of eight 
Hudson Super-Six phaetons to six 
diplomats stationed in Portugal, and two 
members of one of the most aristocratic 
families in Lisbon. The sale of the eight 
cars was a single transaction. The cars 
were purchased by the following persons: 

Their Excellencies, Dr. F. Regis de Oli- 
veira ? Brazilian ambassador; P. Botkine, 
Russian minister; A. Van der Goes, Dutch 
minister; B. C. Sagastume, Argentina minis- 
ter; Col. Thomas H. Birch, American minis- 
ter, all of whom have their official residence 
in Lisbon; W. H. Stuve, American consul, 
Porto, Portugal, and Senhors Fernando 
Pinto Basto and Eduardo Pinto Basto, 
wealthy and aristocratic residents of Lisbon. 

Because of the high station in official 
and social life occupied by these men only 
cars of distinction were considered. An 
ambassador or a minister representing a 
foreign country must have a car in keeping 
with the dignity of his position. This nar- 
rowed the choice to a few. All have sum- 
mer residences in the mountains. Thus a 
car of great power was another vital con- 
sideration. Roominess, beauty of exterior 
and interior, high grade workmanship and 
materials, and the reputation and standing 
of the company for stability and service were 
other factors involved. 

Col. Birch is a member of the widely- 
known Birch family, which for years have 
been makers of fine carriages. It was his 
expert knowledge of materials, especially 
leather, that led him to confirm the selection. 



w^^a 




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SEVENTEEN SUPER-SIXES 
IN FIFTEEN DAYS 



SOLD 



A Sales Record for All the Hudson Family to Shoot At. 

SEVENTEEN 
Super-Sixes sold 
in fifteen days with- 
out even having a 
demonstrator to 
show and without 
one of the purchas- 
ers seeing the Hud- 
son car — except 
one man who saw 
it in another city. 
This is the great 
sales record of P. 
M. Lawrence who 
distributes the 
Hudson in Augusta, 
Maine. It is a 
mark for every 
Hudson dealer and 
salesman to shoot 
at. Mr. Lawrence 
sent in the good 
news in an enthu- 
siastic letter, that 
reads as follows: 

"Having read of 

some of the exploits of 

P. M. Lawrence some of your live wires 

in the Triangle, 
would like to have vou know that down beneath the pines of Maine 
there is something doing, even if it is dead winter with a foot of snow 
on the ground. 

"Since my return from the New York show I sold in just fif- 
teen days the following Super-Sixes : 
"Two Touring Sedans. 
"One Cabriolet. 
"One Roadster. 
"Thirteen Phaetons. 

"Seventeen Super-Sixes in fifteen days without having a demon- 
strator to show. Without one of my purchasers seeing a Super-Six, 
excepting the mayor, who bought of me a Touring Sedan, after hav- 
ing had a demonstration in Boston. 

"It is a cinch if the dealer gets busy." 

Now come on with your sales record! 
Who is going to beat that made by Lawrence — made 
beneath the pines of Maine? 



" NO QUESTION BUT WHAT LARGE QUANTI- 
TIES OF CARS WILL BE SHIPPED SOON" 

FE. STUYVES- 
. ANT,oftheHud- 
son-Stuyvesant 
Motor Co., Cleveland, 
which has recently 
shown its confidence 
in the future by taking 
a 99-year lease on a 
four-story building, 
which means an initial 
investment of $56,000, 
has been in business 
since 1904. 

For seven years, 
Mr. Stuyvesant was 
with a large Ohio 
manufacturer of motor 
cars as sales manager. 
For a time he built and 
sold his own car, the 
Stuyvesant . 

Mr. Stuyvesant, 
who is a frequent 

visitor to the factory, F. E. Stuyvesant 

happened to be here last Monday at the same time as J. E. 
Gomery, of Philadelphia. 

"It looks fine out there," he said after the long walk throuuh the 
plant. "There are worlds of material and I saw more being unloaded 
from freight cars. Thousands of frames are piled up in the big field 
at the rear of the factory. It looked to me as though there were 
enough to build all the cars that are going to be sold in this country 
this year. 

"There is no question but what large quantities of cars will be 
shipped soon. The trip through the plant has convinced me of the 
certainty with which the company has planned to meet the bigger 
coming demand with a much larger production." 



SUPER-SIX ON A SUPER ROAD 
IN MISSISSIPPI 



ANOTHER SALES RECORD 

OUR automobile show here in Fall River was really a grand 
success, particularly as far as the Hudson Super-Six was 
concerned. 
"We sold 14 Super-Sixes in the six days of the show. This by the 
way was more than all other sales combined. The Super-Six is a 
wonderful car." 

Robert W. Powers, Fall River, Mass." 



ANOTHER HILL CONQUERED 

"V\7TE took our new Super-Six and tried the Carr street hill. 
\Ar To our surprise it out demonstrated any car in Tacoma. 

"We went over the top of this hill at a speed of better 
than 33 miles per hour. The best that a much higher-priced twelve 
could do was about 15 miles per hour. This car had to be gone over 
otherwise it would not have gotten to the top of the hill. Thus we 
think The Super-Six accomplished a wonderful achievement. 

"We are thinking of offering to forfeit $100 to any stock car 
that will duplicate this performance. 

"Pacific Car Company, Tacoma, Wash. 

"p. H. BERRY." 



Mrs. Aubert Smith Driviog the First Super-Six Sold in Meridian. 

"\V THERE VER we have stopped this car on the street," writes 
\Ar Aubert Smith, manager of the Smith-Hudson Auto Com- 
pany, Meridian, "crowds have collected. We are confident 
in saying that several hundred persons have stopped to look the car 
over in the past few days. We did not hold an automobile shew, 
but we have developed many prospects by keeping it on the street 
all the time since its arrival." 




W^S^ 



— 3 



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LOWER GASOLINE PRICES ARE COMING 

SAYS DR. RITTMAN, GOVERNMENT EXPERT 

"Synthetic gasoline will catch up with the demand in the next six months. 
You can look for higher prices before lower prices, but in the course of a year 
or so most certainly we will have an available supply of gasoline. We will 
catch up with the demand." 



DR. RITTMAN is the man who an- 
nounced some eight months or so ago 
the discovery of a new method of 
getting gasoline from crude oil, says "Delco" 
magazine. Being in the employ of the 
Government, the results of his many years of 
research were given to the public, and many 
of us have been using the new product, 
which he calls, "cracked gasoline. " 

In a talk before the Dayton 
Engineers Club, Dr. Rittman 
said: "Expenditures of gasoline 
are greater today than ever 
before. One thing that has 
knocked the bottom out of the 
gasoline market is the falling off 
of Oklahoma crude oil. Less 
than a year ago, Cushing field, 
produced 300,000 barrels of 
crude oil, which analyzed from 
25% to 30% of gasoline, in other 
words, 180,000 barrels per day. 
Now that source of supply has 
fallen off until it is below one- 
third that amount. 

"That means that despite this 
discovery, which was brought 
out eight months ago, and is 
represented today by expendi- 
tures exceeding $8,000,000, 
and is now being installed in ten 
additional plants, with twenty 
more wanting it, but we simply 
cannot take care of them — it 
means that despite this progress 
we cannot cope with the prob- 
lem, and it will be some time 
before our curve catches up 
with the demand curve. 

"No two crude oils are the same. As a 
matter of fact, two wells in the same oil field 
are different, and one will contain more 
gasoline than the other. The average gasoline 
content of petroleums in America is below 
12%. By breaking processes we can bring 
that up to 60%; in other words, five times 
what it was. 

"The term gasoline means nothing. It is 
a commercial term which originally meant 
those constituents which in natural distilla- 
tion boiled off below 150 degrees Centigrade. 
That temperature has been successively raised 
until it is now about 175, and is going pro- 
gressively higher. That means that where a 
Pennsylvania oil ten years ago produced, 
say 10% of gasoline — and that same oil if 
anything, has deteriorated; that is they are 
digging deeper in the bowels of the earth — 
that same grade today is producing 25%. 

"The heat containing oils, exemplified by 
the Oklahoma oils, are also very variable for 
gasoline production. . Some of the 

oils as found in Texas, in the Hemble field, 
which has been opened up recently and is 
producing 100,000 barrels per day, contains 
practically no gasoline but contains kerosene 



to the extent of about 70%. California oils 
and Mexican oils contain practically no gaso- 
line. The average contained in California oils 
for about a 100,000,000 gallons produced per 
annum, is about 2}4%. But we can produce 
gasoline from these oils by the 'cracking 
process.' 

"Now, then, can we look forward to the 



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18 


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1915 



1916 



1917 



Diagram showing curve of gasoline prices per gallon to March 1st, 1916, 
and probable curve of final lowered prices, as predicted by Dr. Rittman. 
Arrow Indicates date of discovery of new process. Some time must neces- 
sarily elapse before Its effects will be felt. Note - Theae are Detroit price* and 
vary according to locality. 



solution of this problem by materials such as 
alcohol and other combustibles? That is not 
probable for a long time to come. Purely as a 
matter of cost, alcohol does not become a 
factor as a motor fuel until gasoline passes 
40 cents per gallon. 

"If you figure the number of acres required 
for raising the corn and potatoes to furnish 
alcohol for the internal combustion engines, 
you will find that we would use a good big 
part of the United States to do it. 

"There are today two and a half million 
automobiles, or say, two and a quarter. 
Figuring conservatively, estimated 25 horse- 
power each, we have the figures, 60,000,000 
horse-power. The combined horse-power of 
all the steam motives in America is less than 



"We do not ordinarily realize that you 
figure 500 gallons per machine per annum. 
There is considerably more than a billion 
gallons right there. Then, our rough estimate 
is that for other purposes, including export, 
we use 50% as much as we do for the internal 
combustion engines 



"Another solution that is suggested is the 
use of electricity. But electricity as a means 
of carrying forward our automobiles is not 
the thing at present, purely as a matter of 
cost. So we must wipe out this alcohol and 

other combustibles 

"The mechanical engineer has done splen- 
did things in his fine; namely, to construct 
engines to use heavier fuels. 
The chemical engineer method of 
solving it would be in making 
gasoline out of these kerosenes, 
gas oils and other materials. 
Now, how far is this a reality 
today? I will answer by saying 
that it is much more of a reality 
than any of us realize. This very 
day there are 300,000 automo- 
biles in the country that run on 
'cracked gasoline' — gasoline 
made from other materials, such 
as kerosene, gas oil, etc. 

"Now, how much gasoline can 
we hope to get by this method? 
On those Eastern crudes we 
should get from 70% to 80% 
of the crude oil. On crude 
such as the Mexican, we should 
get 40% to 50%. So you see, 
we can hope to solve this 
gasoline problem by various 
'cracking processes.' I do not 
wish to limit myself to the 
Bureau of Mines processes. I 
am trying to speak broadly. 
There are hundreds of men 
working on this problem, hun- 
dreds of intelligent men, and that 
means only one thing — that 
there is going to be a variety of solutions 
and processes. 

"Now then, a plant that would turn out 
a thousand barrels of gasoline a day, would 
make just enough to take care of 20,000 
automobiles, which is only five days' supply, 
remember — a big plant, so it seems. But 
merely to make up the deficit in gasoline 
production which has occurred since last 
July in the Oklahoma field alone, we will 
have to build fifty of those plants instead of 
our present ten, and we are going to be some 
time catching up with it. But once these 
operations come to be standardized, they will 
no longer engage the attention of those of us 
who have worked them out and who are 
familiar with them. 

"But the people will carry it further than 
we have ever hoped to carry it. That is 
why I say that synthetic gasoline will catch 
up with the demand in the next six months. 
You can look for higher prices before lower 
prices, but in the course of a year or so, 
most certainly we will have an available 
supply of gasoline. We will catch up with 
the demand." 




— 4 



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VOLUME V. 



DETROIT. MICHIGAN, MARCH 11. 1916. 



NUMBER 37 



Distributors From West Are Optimistic 




Frank Botterill. 
Salt Lake City. 



Kuitor's Note: No two automobile dealers in the West are better known 
than Frank and Tom Botterill, Hudson distributors at Salt Lake City and 
Denver, respectively. 

"The Botterills," as they are familiarly called, are pioneers in the motor car 
industry and have always been identified with the marketing of high class 
cars. They are keen 'business men and as distributors for the Hudson 
Motor Car Company have in a few years achieved notable success. They 
have been at the factory this week, surveyed things from end to end, and 
haze given free expression to their conclusions, as set forth in tlieir talks 
recorded below. 



WHEN 
Botterill 



Frank 
came 
back from a tramp 
through the factory 
he was interrogated 
as to how the situ- 
ation looked to him. 
Here's what Frank 
had to say: 

"I suppose my 
_—.«..«-_ .^___ brother "Tom" has 

already told you how 
we felt when the announcement of the new 
car came, like lightning from a clear sky. I 
never knew an automobile announcement that 
created such a sensation. Everything the Hudson 
people have claimed for the Super-Six is verified. 
"Well, we saw from the start that with such 
a car to handle in 1916 we were going to have 
the biggest selling season of our lives. Then 
the question came to me 'how fast will the fac- 
tory be able to produce the new cars.' 

"I put it to Tom. 'Let's go east just as 
soon as we can and find out' was his answer. 

"So, here we are. I've been out there in 
the factory and sized things up. What I've 
seen just about makes me dizzy. I never 
thought it would be humanly possible to gather 
such a lot of materials 
for the manufacture of 
motor cars in such a 
short space of time. 

"And there's new 
machinery, a vast army 
of workers, a scene of 
activity and hustle that 
seemed to me nothing 
short of marvelous. I'm 
going back to Salt Lake 
fully convinced that 
I'll get all the Super- 
Sixes I'll need to meet 
the demand in my 
territory." 

FRANK BOTTERILL. 



Frank and Tom Botterill at the factory. 



"JAM mighty glad 
A I came all the way 
from Denver to visit 
the home of the Super- 
Six. Naturally I was 
amazed when the first 
announcement of the 
Super-Six with its tre- 
mendous speed and 
power appeared. 

"I confess I was 
somewhat sceptical 

when I heard that the Hudson factory planned 
to turn out 30,000 of the new cars in 1916. This 
visit to Detroit has completely cured me of all 
my doubts. 

"Nobody could view the great array of 
frames, cam-shafts, motors, crank-shafts and 
other materials on hand that go into the mak- 
ing of Super-Sixes without being impressed 
by it. It was an eye-opener to me, as was the 
immense expansion of the factory in every way, 
to meet the demands of greater production. 

"I KNOW that the company is going to be able 
to produce all the cars planned, and that the 
rate of production, judging from the work that 
is being done right now, will grow by leaps and 
bounds every day from now on. 

"I am going back 
to Denver with my 
mind at rest, serene in 
the confidence that by 
the time the good 
motoring season ar- 
rives, the Super-Sixes 
will be speeding west- 
ward to me in sufficient 
numbers to take care of 
what promises to be the 
greatest demand for a 
car I have ever experi- 
enced in my career 
in the automobile 
business." 

TOM BOTTERILL. 



The New Hudson-Phillips Sales 
Manager at St. Louis 



Louisville Has Good Plan 
to Coach Salesmen 



AFTER an absence 
of a year and a half 
George S. Danaher has 
rejoined the Hudson 
family as Sales Manager 
of the Hudson-Phillips 
Motor Car Co., at St. 
Louis, Mo. 

Mr. Danaher has 
been connected with 
various Hudson agencies 
and is thoroughly 
familiar with Hudson 
policies. He has had a 
wide and successful 
career in the automobile 
business. In 1909 he 
was Hudson distributor 
for the State of Arkan- 
sas, his native state, 
and has served the 
company at Louisville, 
Memphis and Atlanta. 
His return to the 
fold is welcomed, and 

the Triangle is safe in the prediction that he will be 

heard from in old Missouri. 



George S. Danaher. 



One ! Two ! Three ! 

— The Super-Six motor is patented. It is patented be- 
cause it has features that no other motor has. Small, 
light, yet it has 76 horse power. Because in it vibration 
has been practically eliminated, it surpasses eights and 
twelves. The motor-buying public already knows about 
the excellence of The Super-Six. Thus the great demand. 

— The Super-Six season runs from December 1915 to 

December 1916. You will have the same model to sell 

in November that you had in January. You will not 

have to figure on cleaning house just when the season is at 

its best. Thus there will be no disappointed buyers. They 

will get the one best car all the year around, The Super-Six. 

3— The peak of Super-Six production will be reached 
in the spring and summer months when the demand 
is keenest and when deliveries are most urgently de- 
sired. The factory is bending every energy toward this 
end. Night is being turned into day. Hundreds of men 
have been added to the working force. More will be added. 



Service Suggestion in These Cards 

THE Bemb-Robinson Co., Detroit dealers, are making friends 
for their service department with the two cards which are 
here reproduced. One they call the "Owner's Courtesy" and 
the other "Employee's Identification" card. 

Dealers can get similar cards from their local printers at small 
cost and in this way keep Hudson Service favorably in the minds 
of their owners. 



G. S. Loomis. 



GENERAL Manager 
G. S. Loomis of the 
Southern Motors Co., 
has hit upon a plan to 
help his salesmen ac- 
quire the arguments 
that will sell the Super- 
Six which might profit- 
ably be adopted by 
Hudson dealers every- 
where. 

Mr. Loomis writes 
his salesmen the follow- 
ing letter: 

Your attention has 
been called to the 
Hudson catalog cover- 
ing the Super-Six. 

You will find in this 
catalog a world of talk- 
ing points to use in 
your sales arguments, 
and it has occurred to 
me that it is a good 
plan to give you below 
the headings of various paragraphs in the catalog as a 
skeleton outline of the arguments which you will need 
to have fully at your command to talk this new car. 
Here are the headings: 

The World's Master Motor 
An Almost Twice-Better Six 
Remember Hudson History 
The Rapid Changes in Motors 
The War On Vibration 
Found in the Super-Six 
Develops 76 Horse Power 
Eighty Per Cent More Power 
The Beauties of the Super-Six 
New Luxuries and Comforts. 

If you will learn the above headings by heart and 
will familiarize yourselves with the text in the catalog 
under each of these headings you will find that you can 
carry home to the prospect your sales arguments in a 
well connected story told in convincing form, and it 
will help you to get the names on the dotted lines. 

G. S. LOOMIS, General Manager. 

This is a fine suggestion. It goes without saying 
that the headings in the Super-Six catalog were thor- 
oughly thought out and that the arguments presented 
under each are clinchers. Salesmen who master them 
and present them with force and enthusiasm will get 
the business. 



The GOMERY-SCHWARTZ MOTOR CAR 
CO., Philadelphia, makes this announcement: 

We heartily commend the Hudson Service 
Inspection which has been inaugurated and 
thoroughly approve of the reciprocal charge of 
$4.00. We shall be glad to honor any cards on 
this basis where the inspection has been made 
by other dealers. 

We will be pleased to furnish this inspection 
to any Hudson owner and render charges on the 
basis of $4.00 to the dealer who sold the car and 
issued the inspection card. 



—2— 



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Atlanta and Columbus Dealers Pleased With 

Super-Six Production 



J. W. Goldsmith, Jr.. 



Editor's Note: /. IV. Goldsmith, Jr., Hudson distributor at At- 
lanta, Georgia, has been in the automobile business in a big way 
for nearly ten years. He has always been a "fine car" dealer, and 
has been a Hudson man since 1910. He has the entire state of 
Georgia. Mr. Goldsmith is rated among the most progressive and 
successful motor car men in the South. He dropped into the 
office of the Triangle one day this week after a visit through the 
plant, and made the following comment: 

"I had not been on a 
visit to the factory since 
last October. At that 
time the Six-40 was para- 
mount among the light 
sixes. And my season had 
been so satisfactory that it 
looked as though there 
would never be any end of 
the demand for cars. 

"Then came the an- 
nouncement of the Super- 
Six, the new car with 
such power and speed as 
to upset all precedents. 
Ever since people down 
my way heard of the 
Super-Six I have been de- 
luged with inquiries con- 
cerning it from every sec- 
tion of Georgia. Foreseeing an unprecedented demand 
for the new car, I made arrangements to visit Detroit 
just as soon as possible and see what the chances were 
to get my allotment of cars in time to meet the immense 
demand. 

"I have been treated to the surprise of my life. The 
factory changes, and the expansion which has taken 
place in the brief time which has intervened since my 
last visit to Detroit are simply wonderful. I had heard 
that 'big things were doing* at the factory to produce 
30,000 Super-Sixes in 1916, but seeing is believing. I 
am delighted beyond measure. I have had evidence 
in the past of the way in which the Hudson Motor Car 
Co. lives up to its every 
promise, and I am glad to 
know the promises as to 
Super -Six production are 
going to be no exception. 
After seeing the new equip- 
ment, the materials on 
hand, and the superhuman 
manufacturing activities 
that are in progress, I think 
there is no question but 
that distributors will 
get their supply of cars 
when the big demand comes . 
"I feel just one hundred 
per cent better since my 
arrival in Detroit and am 
going back to Georgia 
greatly satisfied at the 
outlook." 

J. W. GOLDSMITH, Jr. 



H. J. Schwartz. 



Goldsmith Sees Super-Six Assembled, 



Editor's Note: H. J. Schwartz has been a distributor of Hudson 
motor cars for four years. Before he joined the Hudson family 
Mr. Schwartz was identified for years with the marketing of var- 
ious motor cars of the better class. As the Columbus distributor 
of Hudson cars he has set a pace that has earned him a enviable 
position in the motor-car field. Before departing for Ohio he gave 
expression to the following views which were inspired by his visit 
to the factory: 

"There's a tremendous 
clamor for the new Super- 
Sixes down in central Ohio. 
Of course that is no news. 
I suppose it is the same way 
all over the country. It 
would not be possible to 
launch a car of such mighty 
prowess as the Super-Six 
without creating a big 
furore. 

"I've been wondering 
ever since the first of the 
year just where I was likely 
to come out on my quota 
of cars, having in mind the 
immense demand they 
would create. 

"People down my way 
are besieging me with in- 
quiries concerning the Super-Six, having heard of its 
record-breaking performances. I am sure that no other 
motor car shown in years had the world-wide popularity 
that seems in store for this best of Hudson achievements. 
And I venture to make the prediction that before the new 
model has been on the market six months it will demon- 
strate in many striking ways its right to the title of 
SUPER-SIX. 

"I am going back to Columbus with my mind at ease. 
A trip through the plant was enough to convince me that 
every preparation has been made to produce the cars in 
huge numbers. The materials are on hand, the additional 
equipment is all set up and working, the army of em- 
ployees has been multiplied, and the greatest feat of pro- 
duction in Hudson history is 
right now being performed. 
" I ' ve made some inquiries 
as I moved about here in 
Detroit and the answer 
has been satisfactory every 
time. You are right 'on 
the job* and I cannot begin 
to express my enthusiasm. 
This is going to be a big 
Hudson year, and I'm going 
to Columbus and key up 
my staff to the last notch 
to be ready for all emergen- 
cies. We will go right 
along demonstrating the 
Super -Six every day. I 
KNOW now that the cars 
will come along in sufficient 
numbers to satisfy me." 

H. J. SCHWARTZ. 



7? 



ESULTS are the rings on the horns of success." Theory "listens good" hut it does not always 
work out. Efficiency is all right too— sometimes overworked, but nevertheless necessary. 
But RESULTS will best tell whether efficiency is any good. 



Digitized by VjOOQIC 



The Hudj 



VOLUME V. DETROIT. MICHIGAN. MARCH 18. 1916. NUMBER 38 



The Law of Averages 



^^^HE Twentieth Century is Impatient. 

y^ J In these times men no sooner start things before 
they want to see the finished product. 

They seek to snatch wealth and successes without \ 

paying the toll of Time and labor. I 

Palaces must be reared stone by stone. They cannot | 

be brought into being with the touch of a Fairy's wand. I 

All history is a long chronicle of great achievements = 

wrung through patience and concentrated endeavor. I 

The masters in music, composition, art and literature jj 

toiled incessantly through years of hours to attain the \ 

summit of their powers. I 

The roads to the peak of success in all paramount en- \ 
terprises since the beginning of time have been paved with 
boulders that only patient labor removed. 

It takes more than mere legerdemain to do worth- [ 

while things in a big way. I 

America's giant industries are the fruit of cumulative j 

organized progress, the solutions of problems day by day. j 

There is a LAW OF AVERAGES which governs all. i 

This law is immutable — we must all bow to it. I 

To build fast we must first learn to build slow. f 

If we do not build right we might as well not build j 

at all. I 

Super-men, super-deeds have been compelled to wait j 

upon Time. j 

The fleetest ships on the seas must depend upon favor- 
able winds and tides. ! 

Human effort cannot be measured. Man's work has i 

its good and its bad days. I 

The best measure that can be made is the average. I 



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Arnold Has New Hudson Home 



Norfolk Has Hudson Funeral Cars 



IT has been said that every man has a hobby. Some ride it to 
death, others use it as a means to definite end, and in the latter 
class is Harold L. Arnold. "Hitch your wagon to a star" was 
revised years ago by Mr. Arnold to read, "Steer your motor car 
towards the brightest star," and that's what he has been doing ever 
since. The new Arnold Sales and Service Station is second to none 
in California and is a monument to Mr. Arnold's enterprise and 
business genius. 

Mr. Arnold is well up among the leaders of all distributors of 
motor cars in the United States, and it shows his faith in Southern 
California as a motor car market, when he believes that in the near 
future his territory will be at the top of the list of Hudson distributors. 

Super-Six Owners Are Proud 
of Their Cars 

WITHOUT a single exception every purchaser of a Super-Six 
car is mighty proud of it. 
Proud of its looks, proud of its refinement, conveniences, 
its luxuriousness. 

But above all, he is proud of its performance, its feel, its super- 
power, super-endurance. 

Experienced motor-car owners, used to other cars, instantly realize 
that the latest Hudson car is the super-car that its name implies. 

Some people want a car for its name; others for what it will do 
for them; then again others for its appearance. 

The Super-Six has the NAME, the POWER, the ENDURANCE, 
all the distinction and BEAUTY possible in a car. 

Get your prospect to sense this and he is more than half sold. 



OUR distributors at Norfolk, Virginia, Messrs. C E. Wright & 
Co. have just finished building funeral car bodies on a Hudson 
Six-40 and Six-54 for two of the leading funeral directors 
of that city. 

The Six-40 chassis has a plain hearse top mounted on it, while 
the Six-54 has been fitted with a highly ornamental hearse top, of 
which superb wood-carving is a feature. The smaller car was made 
for H. C. Smith & Co., and the larger one for Mr. E. L. Cox. C. E. 
Wright & Co. are automobile top manufacturers and these two 
jobs have given them considerable favorable notice in Norfolk. They 
write us that "not even death will prevent Norfolk folks from riding 
in Hudson cars." 

"Hudson Dealer From Anywhere" Film 
Proves Educational Value 

HO. HARRISON CO., San Francisco Distributors, put the 
"Hudson Dealer From Anywhere" on the screen at a get 
* together banquet recently and it created much enthusiasm. 
The unanimous verdict was that its object lesson of clean and at- 
tractive show rooms is a most valuable one for dealers, salesmen and 
service men, and generally interesting as well. 
Any dealer can get this film on request. 

Get the Super-Six Spirit 

SATURATE your whole being with Super-Six knowledge. Get its 
great talking points fixed indelibly in your mind. It is a big 
story. Cultivate the art of telling it in a big and convincing way. 
When you have the complete "spirit" of your car within you your 
selling power will be invincible. 



A Service Correction It Is a Sad Story, Mates 



THE service card illustrated, which ap- 
peared on page 3 of the issue of the 
TRIANGLE of Feb. 26 is adapted to 
the California service plan only. If it is to be 

used in con- 
nection with 
theservicein- 
spection of 
the Super- 
Six it must 
be changed 
to read "Your 
next inspec- 
tion will be 
due when 
your speed- 
ometer reads 

miles 

andyourtime 
limit expires 
on the date 
marked by 
the triangle 
on the above 
calendar." 
The inspec- 
tion cards 
from the 
owner's book 
constitute a permanent record from which 
the information regarding the next mileage 
limit and time limit can always be found. 
Such notification of owners can easily be taken 
care of at the expense of a few minutes daily. 



THE appearance of the first Super -Six 
on the streets of Atlanta, Ga., proved 
more than usually eventful. J. W. 
Goldsmith, Jr., Hudson distributor in that 
city, was speeding up one of the main thor- 
oughfares in a big, shining Super-Six. 
Among the many who stopped to admire 
the new car was Martin May. There 
was no question as to Martin's admiration 
being justified. Only he stopped in the mid- 
dle of the street to give it full expression. 
The events that followed proved others 
were admiring the Super-Six, too. 

Martin, as already stated, mouth wide 
open, stood in the middle of the street. Along 
came an automobile, the driver of which was 
admiring the Super-Six, too. He ran over Mar- 
tin without even stopping to say, "How Do 
You Do." Right on the heels of the auto- 
mobile came a motor cycle. The owner of 
the motor cycle was engaged in the same 
business as May and the driver of the auto- 
mobile, that is, admiring the Super-Six. 
Before May could recover from his atonish- 
ment the motor cycle had ran over him also. 
The result was all were gathered in by a police- 
man and taken to the recorder's court. There 
the case was heard by Judge James Meade. 
The judge after hearing the facts, and tak- 
ing into consideration that May was only 
slightly hurt, threw all three out of court, 
with the remark that the Super-Six admira- 
tion society ought to be in the local sales- 
room, instead of on the streets of the city. 



The Sales Department has issued this new 
book. It should be read by your entire organ- 
ization, including the mechanical department. 



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Super-Six Holds Crowds at Boston Show 



THE fourteenth annual exhibition at Boston, March 4 to 11, 
under the roof of Mechanics Hall, maintained its traditional 
notch for beauty of decorations, attendance and interest. 
This year, as usual, there were the singing canaries, suggesting 
indoors in the charm of spring, while weather conditions were most 
unfavorable. As per custom vari-colored incandescent lights were 
used most effectively, and produced a scene of unusual splendor. 

The consensus of opinion is that this year's Boston show was a 
better exhibition than either the New York or Chicago Show. The 
official record of attendance for 
the week was 225,000, remark- 
ably large in the face of such 
inclement weather. Attendance 
one of the days was 5 7,000, 
another it was 55,000, which in- 
dicates the keen interest and 
loyalty of New Englanders to 
their annual automobile exhibi- 
tion. In truth the crowds were 
so dense that it was necessary 
to elbow one's way through the 
exhibits. 
Henley-Kimball's Best Exhibit 



Of the regular displays that 
of the Henley- Kimball Co., 
Hudson, was the best from an all- 
around standpoint. Its merits 
as a whole surpassed those of all 
the others. It is shown in 
accompanying illustration. The cars were placed so that there was 
room in the exhibit; not stiffly —each car well displayed; a few rugs 
to add warmth and color. There was an information desk and pri- 



private business office. 



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Hudson Super-Six 
Lantern Slides Now Ready 



Super-Six Phaeton. 

Super-Six Roadster. 

Super-Six Cabriolet. 

Super-Six Touring Sedan. 

Super-Six Limousine. 

Birdseye view of the Hudson Motor 

Car Company Factory and Office. 

Hudson Super-Six used by motion 

picture corporation for filming 

drama. 

Harry Lauder seated in 

Hudson Super-Six. 

Colonel Roosevelt in Hudson 

in Montevideo. 

Howard E. Coffin in his first auto. 



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vate office arrangement at the rear. The ribbons across the hood 
were not profuse, and the one car that was placed alongside the aisle 
was placed differently from any other car so placed this season. 

It was set in about five feet, which caused the observer in the aisle 
to view it from a distance of about ten feet, which was close to the 
ideal distance for viewing a car if its body lines are to be properly 
appreciated. And, to make this first view more prepossessing, a long 
narrow rug was laid between the car and the aisle. 

The chassis was at one corner close to the aisle. Chassis at this 

show were more closely studied 
than at Western shows, because 
things mechanical were a greater 
curiosity to the New Englander 
than to the Westerner, who 
rt through necessity always has 
,4 tinkered with machinery and is 
more or less motor-wise. Plac- 
* ing a chassis in an exhibit al- 
*-* ways draws a crowd into the 
^ exhibit; placing it alongside the 
aisle permits a study of it with- 
.. out drawing a throng of the 
merely curious into the space, 
and, another advantage, does 
not cut off the view of the ex- 
hibit as would a car placed in 
the same position. 

The Hudson exhibit had the 
crowds all the week. Compari- 
sons carefully made without pre- 
judice indicated a preponderating interest in Hudson cars. 

A total of 85 cars were sold at retail. One sub-dealer made 12 sales 
on the floor of the show. 

Selling in rotation was a feature that worked out splendidly. 
Every time a sale was made a large figure at the information desk 
changed. These changes averaged about fifteen every day during 
the show. The plan helped sales. If a prospective buyer hesitated, 
his attention was called to the rotating numbers and a gentle re- 
minder was given that every time that number changed, his chances 
for getting a car lessened. This usually got the name on the dotted lines. 

Banker's Daughter Uses Hudson Limou- 
sine as Beach Dressing Room 



A I S L E. 
HUDSON 
The best exhibit at the Boston show. The cars were 
placed without stiffness, the car near the aisle was far 
enough back to permit a pood view from the aisle, rugs 
add warmth and color without effusiveness, the chassis is 
on the aisle, and at the rear is an information desk and 



These slides are made ready to be shown in any standard 
projection machine in the United States. We share no 
expense for this class of advertising. Please order slides by 
number ; send cash with order ; slides canot be sent C.O.D. 

Price 25 cents each net, Postage Prepaid. 

ADVERTISING DEPARTMENT : 

HUDSON MOTOR CAR COMPANY 

DETROIT, MICHIGAN 

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MISS Betty Bicksler, daughter of Archibald W. Bicksler, well- 
known New York banker, has used a luxurious Hudson 
limousine all winter as her dressing-room on the ocean boule- 
vard at San Francisco. 

The little Miss is a beauty, as accompanying picture shows, 
she has seemed quite unaware of the dainty picture she made on her 
daily appearances on the beach accompanied by her maid and the big 
English bull-dog which always trotted at her heels. This "poor little 
rich girl" and her daddy's big Hudson limousine have been the center 
of attraction among bathers and loungers at the California beach 
this winter. 




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Oklahoma Distributor Sees Super-Six 
Production — Is Enthusiastic 

Editor's Note: Mr. J. L. McClelland, of the McClclland-Gcntry Motor Co.. Oklahoma City, Okla., sole 
distributors of Hudson cars in the State of Oklahoma, lias been in the automobile business since 1905, always 
handling high-grade cars. His connection with Hudson dates from July 4, 1910. Mr. McClelland has been 
in this business longer than any other man in Oklahoma, starting in it, as he expressed it, "when everybody 
thought an automobile was a play-thing." Mr. McClelland has recently built the finest show room and 
parage in the Southwest for his business at Oklahoma City. 

Speaking of factory conditions as he found them, Mr. McClelland had this to say: 



"CONDITIONS are far better than I 
^ Instead of being disappointed I 
never saw such activity in my life, nor 
of material as I have seen here. 
I was thunderstruck when I 
saw that immense area of 
frames. It looks as though 
frames for all of the promised 
30,000 cars, if not more, are 
already on hand. It is now a 
foregone conclusion that the 
Hudson people are going to 
build all the cars they have 
agreed to. The material is on 
hand and they have the men — 
almost touching elbows — to do 
the work. I confess that my 
faith before coming here was 
just a little bit wobbly. I 
wanted to see with my own 
eyes — and I have done so. I 
feel confident now that the cars 
are going to come through 
without question. 



expected to find. "I asked for more than my quota of cars since coming 

am delighted. I here, and was refused, evidence that all distributors are 
such a huge pile being treated alike. There is a big clamor for Super-Sixes 

in Oklahoma and the prospects 
are better down there than at 
any time since I've been in the 
motor car business. The Super- 
Six is, of course, responsible 
for extraordinary interest in 
Hudson cars. I have already 
made some notable demonstra- 
tions of the Super-Six in hill- 
climbing and endurance tests 
before crowds in Oklahoma, 
and many are waiting for the 
car that has so astonished them 
with its performances. 

"I am going back feeling that 
I can assure all my dealers they 
will be taken care of and that 
by the time their selling season 
is at its height deliveries will be 
ample for all their needs." 

j. l. McClelland. 



j. l. McClelland 



James S. Frazer Goes Back to Tennessee 
With Happy Production Tidings 

Editor's Note: Mr. James S. Frazer, Hudson distributor at Nashville. Tenn.. has been in the motor car 
business since /?//. He has handled Hudson cars exclusively and is the leading man in his line in Central 
Tennessee. Like many other distributors he wanted to insit Detroit and get first-hand evidence of production 
of the Super-Six for which an insistent demand is being made in his territory. He went home happy, as may 
be seen from the following interview he gave to the Triangle before departure for the South: 



**TT looks to me as though when the factory gets in high 
■** gear it will keep all of us distributors busy making 
deliveries and selling the goods we expected to sell during 
a 12 months season in 7 months. 

"Judging from the reception that 
the Super-Six has already received 
in Tennessee, we will find it easy 
to dispose of even more cars than 
have been allotted to us. 

"I find the factory busier and in 
far better condition as to produc- 
tion and preparation for manufac- 
turing its 1916 output than when I 
was here recently. It looks to me 
that it is now nearly in shape to 
produce cars in large quantities. 

"The demand for Hudson cars in 
my territory is greater than ever 
before, due, of course, to the quickly 
won reputation of the Super-Six. It 
is still winter in Tennessee, but 
the people are clamoring for cars 
in spite of the weather and road 
conditions. 

"I am certain that after I get 
back home bearing with me definite 



information on the subject of delivery of cars we can 
readily induce those who want Super-Sixes to wait for 
them. As a matter of fact they will wait anyhow, for 
the simple reason that the Super- 
Six is far ahead of any other car 
that they can buy. 

"Farmers are now diversifying 
their crops in the south; road con- 
ditions are getting better every 
day, so that the farmer demand for 
motor cars is growing remarkably. 
I think it will be found that for 
these reasons, the ratio of increase 
in motor cars in the south is per- 
haps greater than in any other 
section of the country. 

"While dealers are piling up orders, 
they need have no fear for the future 
because after this visit I am filled 
with a sense of confidence which will 
be transmitted to them and to their 
customers back home. So my trip 
to the factory has been a profitable 
one and I am a whole lot happier at 
the outlook than before I came to 
Detroit." JAMES S. FRAZER. 






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VOLUME V. 



DETROIT, MICHIGAN. MARCH 25. 1916. 



NUMBER 39 



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Distributors from 
National Capital and 
Twin Cities Make 
Pilgrimage to Home 
of Super-Six and 
Each Gives Talk for 
the Hudson Triangle 



Semmes a Big Business Figure 
in National Capital 



CW. SEMMES, Hudson distributor at Washington, 
• D. C, dropped into headquarters a few days ago. 
Like others he came to see "what was doing" and went 
away with a bigger smile than the one he customarily 
wears. For Semmes is big and broad physically and men- 
tally and has trudged through life radiating a lot of sun- 
shine. Perhaps that is why he has achieved one of the big- 
gest business successes in the city of Washington during the 
less than nineteen years of his business career. About that 
many years ago, when he was just about old enough to 
vote — only they can't vote at the Nation's seat — Mr. 
Semmes took unto himself a rosy-cheeked bride, one of 
Washington's most charming young women. Their prin- 
cipal capital at the time was their youth, hosts of ad- 
miring friends and ambition. 

Things went well with Mr. Semmes and he was on the 
way to fortune when "horseless cars" made their appear- 
ance on Washington's streets. Quick to perceive their 
possibilities, Mr. Semmes embarked in the automobile 
business. Today the Semmes-Knessi Motor Car Co. is 
one of the leading distributors of motor cars in the 
country. They have one of the finest salesrooms on 
Connecticut Avenue, the fashionable thoroughfare of the 
Capital, and a big service department in an adjacent 
section of the city. 

In addition to motor cars Mr. Semmes long ago took 
on a line of trucks which he has distributed in large 
numbers to Washington merchants and to the United 
States Government. He operates the Semmes Motor 
Line, a bus service of thirty-passenger trucks, over one 
of the most historic routes in Maryland. This bus line 
makes its daily beat through Brandywine, Leonardtown, 
La Plata, Surrattsville and other old towns closely asso- 
ciated with early American history. It passes the exact 
pathway 10 miles from Washington used by Booth in 
making his escape after his assassination of Lincoln. 
Surrattsville was the home of Mrs. Surratt, executed for 
complicity with Booth in his plot to kill the civil war 
president. The bus business, with mail contracts for the 
Government, has added not a little to the success Mr. 
Semmes has made in the motor car business. He is strong 
for the Super-Six, is booking orders for it among foremost 
officials and diplomats, and left Detroit thoroughly satis- 
fied that production is coming along nicely. 



Minneapolis and St. Paul Enthusi- 
astic Over Super-Six 



JR. HISTED, General Manager of the Twin City 
• Motor Co., Minneapolis, Minn., was at the Hudson 
plant during the week and gave the following talk to the 
editor of the TRIANGLE: 

"The demand for Super-Sixes in my territory is ab- 
normal. In truth, to me it seems marvelous. This car 
seems to have been produced at the psychological moment. 
With the record-breaking crops we have out in North 
Dakota and Minnesota, meaning unexampled prosperity, 
we have firm orders for more cars than we have ever sold 
at any time previously in six months. 

"Competitors who have been hit and upon whom the 
shoe is pinching awful hard are circulating yarns about 
imaginary deficiencies of the Super-Six, but notwithstand- 
ing all this we courteously waive all that aside. We can do 
this for the simple reason that the Super-Six is 'delivering 
the goods' as per representations — doing all and more 
than has ever been claimed for it in any advertisements or 
otherwise. We have put it to every test we know how. 
It has responded every time in a way that we never 
thought was possible for any motor car to do. I never 
knew ANY car to come through with such flying colors in 
tests of endurance of the most difficult kind. We are 
trying to think of harder feats to put it through, fully 
confident that it will make good to the last limit. 

"It is only a question of getting a possible buyer into 
the car. Especially a man who has owned cars before. 
We find that if we can get a man who has owned a car 
under the wheel of the Super-Six the moment he 
steps on the accelerator he is sold. 

"We have a dealer who last year sold 17 1915-16 
models. He now has firm orders with us for 26 Super- 
Sixes, nineteen of which are sold. 

"The chairman of the board of directors of one of the 
largest financial institutions in the northwest told me the 
other day that he could not loan all the money he had to 
loan on account of the wonderful sale of the crops that we 
produced last year. Bankers in general in our country 
are deluged with money and looking for chances to place 
it. For this reason I look for the greatest year in the 
history of the motor car business in the northwest. When 
we have a car of such superlative power and endurance 
as the Super-Six to market, the prediction of a great 
Hudson year is based upon the most solid foundation." 



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THE HUDSON TRIANGLE 



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Eddie Bald, Pittsburg Distributor, Adopts Educational 

Course for Salesmen 



E 



DDIE" Bald, distributor at Pitts- 
burg, ex-bike champion, for 26 
years a "speed merchant," for- 
merly associated with Barney Oldfield, was 
a factory visitor last week. 

To the editor of the TRIANGLE the 
former speed king uncovered a splendid 
educational plan for salesmen which he has 
adopted. He has presented his salesmen 
with a three-ring leather memorandum book, 
with the Hudson trade mark and salesman's 
name imprinted in gold, and a sheaf of loose 
leaves for data. The leaves are printed with 
what is called the Self-quiz Sales Course. 
Here are some of the captions showing the 
scope of the self-quiz: 

Systematic Work — field analysis. 
Use of Advertising. 
Reports and Expenses. 
Co-operation With the Trade. 
Mental Conditions — Human Nature. 
Personal Gain — Human Nature. 



Eddie Bald 



Buying Motives. 
Influence of Others. 
Response to Others. 
Production — of the Goods. 
Use — of the Goods. 
Making the Sale. 
Alertness. 

Health and Energy. 
Economy of Time. 
Co-operation with the House. 

Eddie says these books cost him $2.00 
apiece, but that the investment has proved 
a valuable one. These self-quizzes are scien- 
tific and dig right to "brass tacks." Dis- 
tributor Bald sees that his men take full 
advantage of this course of salesmanship 
and they are enthusiastic over these handy 
vest pocket lesson books. Mr. Bald is 
setting a pretty stiff pace in distributing 
Hudson cars and his sales staff are with him 
heart and soul. 



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Doctor Wants Phonograph Record 
of Super-Six Purr 

THE TRIANGLE has received the follow- 
ing from the Southern Auto & Electric 
Co., of Little Rock, Ark.: 
"Dr. Wm. R. Bathurst of this city has a 
talking machine, a player piano and has a 
keen appreciation of music. On rainy days, 
however, his musical machines are not suffi- 
cient to console him for missing a ride in his 
Hudson. The Doctor has asked if it is 
possible to secure a talking machine record of 
the gentle purr of his Hudson, which he states 
is the best music he has ever heard." 

It is suggested that our Little Rock dis- 
tributors put the Doctor in touch with one of 
the talking machine plants. But why not go 
out on rainy days with his Hudson? The 
Hudson is a wonderful purrer on rainy days. 

Motor Car Liveries 

THE Advertising Department has re- 
ceived an attractive and complete cata- 
logue of motor car liveries from Rogers 
Peet Company, New York. The catalogue 
is fully illustrated, gives prices, etc. 

Dealers who have applications for chauf- 
feurs' uniforms will find this catalogue useful 
and a copy will be mailed them on request to 
the firm mentioned. 



Salesman Won Boys and 
Sold Car 

JH. Phillips, president of the Hudson- 
Phillips Motor Car Company, distribu- 
• tors at St. Louis, tells with a great deal 
of pride the following story of a sale of a 
Super-Six by one of his salesmen, who was 
confronted by this difficult task: 

The salesman had a prospect, a man of 
some wealth, who was undecided as to the 
Super-Six or another car. His wife, who re- 
lied entirely upon the judgment of her hus- 
band, was noncommittal. They have two 
lively boys who took more than a passing 
interest in the purchase of a new car. First 
the salesman let the family try out the rival 
car. Then he asked them to take a ride in 
the Super-Six. 

The man, his wife and the two boys ac- 
cepted the invitation. With father unde- 
cided, the mother neutral, the salesman knew 
the fate of the sale depended upon the two 
boys. He gave them a ride like they never 
had before. When the demonstration, which 
was second to none ever made in St. Louis, 
was over, the salesman stated he would leave 
the purchase of either one of the cars to the 
vote of the family. The father and mother 
unanimously agreed with the boys when they 
shouted, "The Super-Six for us," and gladly 
signed the order. 



Harry Twitchell Heads Gasoline 
Bowling League at Spokane 

FIFTY members of the Gasoline Bow- 
ling League recently held their annual 
banquet in Spokane, Washington. Fol- 
lowing the banquet a permanent organiza- 
tion was effected, the following officers being 
elected: 

Harry Twitchell, of the John Doran Co., 
Hudson distributors at Spokane, President; 
John Doran, of the same organization, first 
vice-president; Harry L. Olive, second vice- 
president; and George H. Mohr, secretary and 
treasurer. 

A program which included musical num- 
bers, boxing bouts and speeches was served 
up for the Gasoline League Bowlers. 

Gloversville, N. Y. Folks 
Prefer Super-Sixes 

THE TRIANGLE has a clipping from 
a recent issue of the Gloversville, N.Y., 
Morning Herald, giving a list of 39 new 
cars purchased by prominent people at that 
place, for spring delivery. 

Fourteen of the orders reported were for 
Hudson Super-Sixes. The remaining 25 
orders were for various other makes. The 
preference for Super-Sixes is pretty clearly 
shown. 



First Annual Convention and Banquet of Inland Empire 
Hudson Dealers at Spokane, February 19, 1916 



W. 



$. Ramsay, District Service Manager at San Francisco Explaining 
Motor of Super-Six 



Digitized byVjUUVLC 



THE HUDSON TRIANGLE 



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Advertising Department Busy 
Distributing During Past Week 

THE Advertising Department has sent 
out within the past week or so the fol- 
lowing: 

To all distributors plates of a series of eight 
small ads. Dealers can obtain plates for use 
in their local papers from their distributors. 

Plates of another series of eleven newspaper 
ads. have been sent to distributors. Proofs 
of these have been mailed dealers who can 
obtain plates for local use from distributors. 

Four envelope inserts have been sent out 
to distributors and dealers, bearing the follow- 
ing titles: The Car of Cars; After the War— 
What; Progress and Improvement Mean 
Change; How the Super-Six differs from a 
$5,000 motor car. 

The new book "Proof of The Super-Six" 
has been distributed during the week to all 
distributors and dealers. This book should 
be generally read as it contains an explanation 
of the vital principles of the motor and proves 
how it gets its increased power. 

This book has also been sent out to scientific 
and technical magazines for publicity pur- 
poses. 

Portfolios in blue vellum containing sepia- 
toned photographs of all models 
of Super-Sixes have been sent to 
distributors and dealers. This 
portfolio is beautiful and can be 
shown prospects with pride. It 
will help sales. 

Newspapers are writing the 
factory for Super-Six publicity 
articles. These are being written 
and sent out as fast as possible. 
Several will be in the hands of 
distributors and dealers by the 
time this issue of the TRI- 
ANGLE gets into their hands. 

The Salesman's Manual is on 
the press and will be ready for 
distribution within a few days. 



Get a Typewriter 



THE man who does business today with- 
out a typewriter is doing so at consider- 
able cost to himself. The neat typewritten 
letter gets attention where one written by 
pen or pencil is thrown into the waste basket. 
Every Hudson dealer who is without a type- 
writer should get into the procession at once. 
Write the advertising department at once for 
some money-saving information about type- 
writers. 



Lincoln at Front in Super-Six 
Sales Procession 

FIFTEEN hundred persons saw the Super- 
Six on the first day it was on display in 
Lincoln, Neb., in the salesroom of the 
Lord Auto Company. 

The first day's showing resulted in four 
retail sales and fifteen wholesale sales. 
Lincolnites displayed just as much interest 
in the new Hudson car as thousands have all 
over the country. 

"The one great question," writes C. A. 
Lord, "that was answered every minute was, 
'How does a motor of this size develop 
seventy-six horse power?' This is evidence 
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on our opening day to look over the Super- 
Six. After he had taken a thirty minutes' ride 
in the car, and 'felt' the motor, he left an 
order and a deposit with us for a Super-Six. 
On his return to Hastings he canceled the 
order for the 'Eight'." 



Photo Albums of Pro- 
minent Owners a 
Sales Aid 

A VALUABLE suggestion 
comes from the Harring- 
ton-Gifford Co., distribu- 
tors at Springfield, Mass., and 
the TRIANGLE is glad to 
quote it. 

"We have found that having 
an album of photographs of our 
prominent owners has been es- 
pecially valuable to us. When a 
prospect is wavering a glance at 
this album often persuades him 
to buy when he sees Mr. or Mrs. 
So and So has bought a Hudson. 
It certainly gives the prospect 
confidence in our line, and if 
there are enough prominent 
people in the album he cannot 
help but feel that if it is good 
enough for them it is 'some car' 
and he will make no mistake in 
purchasing one." 



This Distributor Keeps 
Right on Selling 



A BIG distributor visited the factory 
recently. He was pleased with what 
he saw. 

Back home, he writes to the effect that 
he is putting forth every ounce of selling 
steam. 

He is selling, hunting for new pros- 
pects, demonstrating — working every hour 
in the day. His whole organization is 
ALIVE with enthusiasm. 

He says he is going to have a waiting list 
"a mile long." 

And he adds that he's keeping 'em all 
happy while they wait. Tells 'em to drive 
their old Hudson a little longer. 

He demonstrates the Super-Six over and 
over again — makes his prospects hungry 
for it — keeps the sold ones on edge with 
expectation. 

He is training his salesmen. He is groom- 
ing the service men to be ready to do their 
part. 

He is exercising foresight by getting 
ready for the big selling season. 

His slogan is KEEP RIGHT ON SELLING. 

To his salesmen he cries "Bring in more 
prospects/' And they do so. 

By and by this distributor will have the 
pleasure of simply delivering the cars he 
is selling NOW. 



Try To Sell It! 

THE only real way to arrive 
at the exact value of a 
second-hand car is to take 
it in trade and then try to sell it. 
However, we try to guess as 
closely as possible, and go about 
it as follows: 

First, we consider the popu- 
larity of whatever make of car it 
it may be, then its size and 
weight, and last, but not least, 
its mechanical and general con- 
dition, and estimate as nearly as 
possible just what it will cost to 
put it in salable condition. 

We have found by experience 
that there is not much market 
here for any second-hand car, no 
matter how good it may be, at a 
price to exceed $600.00, and a 
big, heavy car, will not sell at 
any price. The real seller among 
the second-hand cars is some- 
thing light which can be sold for 
$500.00 or less. 

It is our custom to go over the 
cars very carefully, and discuss 
them from every angle before 
making an offer, and when we 
have once decided on the allow- 
ance to be made we do not 
change it. 

We, of course, watch our 
competitors' stock of used cars, 
and read their "ads" in the 
newspapers, thus keeping as 
closely as possible in touch with 
the general situation. — Hulett- 
Law Motor Car Company. 



Work With The Factory 

TV TfiVER forget that the interests of the company and yours are 
^\^ identical. From the president down to the most humble 
employee of the immense Hudson organization the purpose is 
the same, to-wit, the manufacture and marketing of Hudson motor 
cars. 

If our dealers and salesmen keep that big idea uppermost in their 
minds the grand total will be SUCCESS. 

The whole factory is behind the men who are selling the cars. 

Sustain your interest, make it mutual with the factory, and success 
i« assured. 



Give Your Enthusiasm Rein 

ENTHUSIASM wins. Rarely does genuine, properly expressed 
enthusiasm fail to score. 
Super-Six enthusiasm is so justified by the car's prowess in 
tests, by its daily performances up hill and down, that a right expres- 
sion of it cannot fail to be convincing. 

Super-Six salesmen are justified in giving their enthusiasm free 
rein. It will be found contagious — and the possible buyer will easily 
be inoculated. The car is proving the easiest one to sell on the market. 
But, because this is the true, is no reason for permitting enthusiasm 
to wane. Keep it aflame. The Super-Six is a world-beater. Keep that 
idea ever uppermost in your mind. 



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THE HUDSON TRIANGLE 



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Kopac Bros., Ex-Farmers, Leaders in 
Nebraska Motor Car Selling 



EDWARD and Emil Kopac, two members of the sextet com- 
prising the firm of Kopac Brothers, Hudson dealers with 
garages and salesrooms at Clarkson, Schuyler and David 
City, Nebraska, were among last week's visitors at the factory. 

The Kopac brothers are giants in stature and suggest by their 
bigness and brawn the open country west of the Missouri. This was 
their first visit to the Hudson plant, but they have handled other 
Detroit cars since 1910 and the Automobile City is familiar to them. 
This year they have added Super-Sixes. The Kopacs were much 
impressed by their Hudson visit and are carrying back to Nebraska 
a lot of Super-Six enthusiasm. 

The parents of Kopac brothers emigrated to America from 
Bohemia in 1871, settled at a point 22 miles from a railroad, bought 
land and became pioneer farmers. They prospered and raised a 
family of seven stalwart sons, all of whom helped the old folks in 
their agricultural pursuits until they sensed the great possibilities 
of the automobile business. Farming was too slow for them after 
that. Six of the boys threw their bank-rolls into one big pot and 
started out to sell motor cars. Today they sell more cars than any 
other firm in their section of Nebraska. They are solid as a rock 
financially, are citizens of high standing and the joy and pride of 
the Kopacs on both sides of the Atlantic. Pretty good for the off- 
spring of emigrant parents and one of the best examples of the work 
of the melting pot in the "Land of the Free." 



Super-Six Distinguishes Itself on 
Milwaukee Hills 



THE JESSE A. SMITH AUTO CO., distributors at Milwaukee, 
last week gave the Super-Six one of the most remarkable try- 
outs it has yet had. 
A stock Super-Six, carrying nine grown men, weighing 1,475 
pounds, climbed the Eighteenth Street hill on high gear. 

On the same day a second demonstration was made on the Nine- 
teenth Street hill, the car being loaded with four men weighing 645 
pounds. After these hill-climbing performances, the same car, carry- 
ing full load, showed a speed of better than fifty-five miles an hour. 

The grade of the Eighteenth Street hill is 13.4% and that of the 
Nineteenth Street hill 15.7%. These demonstrations of the power 
and hill-climbing prowess of the Super-Six created much comment in 
Milwaukee and have brought a flood of inquiries to the Jesse A. 
Smith Auto Co. concerning this latest product of the Hudson factory. 



Don't Forget the Prospect's 
Point of View 

IT IS a pretty safe assumption that every prospect who comes to a 
Hudson salesroom has his own point of view on motor cars. 
Try to get a line on this point of view. Endeavor to see the 
proposition from HIS angle. 

Then gradually, at the proper moment, swing him around to the 
Super-Six train of thought. 

He is a rather tough prospect who will fail to quickly see the 
MANY advantages of the Super-Six when properly presented from 
your point of view. 

But don't fail to keep in mind the possible buyer's point of view 
while trying to present yours. 

Unusually Attractive Show Display 



The Hudson Stuyvesant Motor Company's exhibit at the Cleveland show 

this year was unusually attractive. The arrangement and 

lighting effects combined to make an 

ideal exhibit. 



WHEN you hit a sales rock sit down and think about 
the best way to get around it. If calm thought 
does not bring a solution write a letter to the 
distributor in your territory. Or suppose you write the 
factory. The men there always are willing to aid in solv- 
ing your problems. 



Dealers Should Read Automobile 
Publications 

W! frequently call our dealers' attention to the necessity of 
reading the trade papers. The technical data regarding 
our competitors as well as ourselves should always be of 
interest, especially so since the advent of the Super-Six. For example, 
we hear a great deal of high speed motors, some manufacturers claim- 
ing wonderful performance and power, for this reason alone. When 
we talk of big things there is always a tendency to exaggerate and as 
a result the average salesman's ideas on such matters are influenced 
to distortion by what he hears in discussion. 

In the Motor Age, issue of March 2nd, under the "Reader's 
Clearing House" column, there is an answer to an inquiry regarding 
one of these high speed motors. The curve which they publish, and 
which we have every reason to believe is quite authentic (it having 
been supplied by the manufacturer), tells the true story of one of 
these so-called high-speed motors. The reply to the inquiry shows the 
impossibility of the claims made by the manufacturer and furnished 
excellent material for a convincing talk by any Hudson salesman. 

We do not want you to mention competitors or knock them, but 
we do want you to be able to reply accurately to direct inquiries. 
Unless we familiarize ourselves with every phase and argument which 
enters into the situation, we cannot talk intelligently. 

Every Hudson dealer should subscribe to one or more of the fol- 
lowing: the Motor Age, the Automobile, Automobile Topics, 
Horseless Age, The Motor, Motor World, The American 
Motorist, Automobile Trade Journal and Automobile Dealer 
and Repairer. An annual subscription to these journals will mean 
an investment of only a few dollars and the mail will bring them 
direct to your door. Every one of them furnishes material which 
can be used to advantage in your business. 

Your salesman should read all of them and you should hold weekly 
meetings to discuss the subjects of interest. If you will read them 
carefully, you will find thousands of arguments in favor of the Super- 
Six. 



Digitized by VjiUUy LiC 



VOLUME V. 



DETROIT. MICHIGAN. APRIL 1. 1916. 



NUMBER 40 



— for those who would achieve. 

He succeeds because he possesses 
in perfection ONE — and only one — 
great characteristic. 

He HANGS ON 

Tenacity and the bull-dog mean the 
same thing. 

"We'll fight it out on this line if it 
takes all summer," said a human bull- 
dog, famous in the annals of American 
military genius. 

Nothing worth while ever has been 
done without something of the tenacity 
of the bull-dog. 

In difficult situations the ability to 
"hang on" is the thing a man needs to 
make him a winner. 

To gain time frequently is to conquer. 

Just now a conflict of great nations 
rends the world. Even though America 
is at peace the waves of the European 
disturbance roll to our shores. 



luuay. 

To make men and mind bigger than 
mere market conditions. 

When confidence wanes, then BULL- 
DOG GRIT is needed. 

The bull-dogs who set their teeth, 
and grimly hang on, will come out 
with the prize. 

When conditions seem most unfavor- 
able, then is the time to be steadfast 
and determined. 

The tougher the outlook for the bull- 
dog, the harder he grips. 

He rises magnificently to every situ- 
ation. 

He glories in battle's tests — for it 
merely gives him an opportunity to 
show the stuff he is made of. 

Copy his grit. 

Determine that no matter what con- 
ditions confront you that the Super-Six 
will get all that is going in your territory. 



Timid, easily frightened people are Consider the bull-dog. 



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^ ^ 



THE HUDSON TRIANGLE 



ADVERTISING DEPARTMENT 
BULLETIN 

New Large Catalogue 

The permanent Super-Six catalogue has been completed and is 
now being shipped to distributors and dealers. Small catalogues 
with the red striped cover, known as the "Show" catalogue, will 
now be discontinued, their place being taken by the larger, per- 
manent book. 

Salesman's Pocket Manual 

The new edition, revised, completely rewritten and improved, is 
being sent out this week. Dealers and salesmen will find this book 
to be a veritable encyclopedia of Super-Six knowledge. Note 
suggestions relative to its use in this issue of the TRIANGLE. 

Second Printing "Letters From a Successful 

Hudson Dealer to His Son" 

This booklet is being advertised in the motor trade papers. To 
take care of the demand which has already been felt at the factory, 
a second edition has been published. This also provides extra 
copies to be sent to dealers or salesmen on request The book is 
priced at 25 cents to outsiders. To the Hudson Family it is sent 
free. 

Official Certificate of A. A. A. 

Certifying to Super-Six Speed Trials 

There is being prepared for general distribution a facsimile of the 
certificate of the officials of the A. A. A. certifying that the Super- 
Six used during the Sheepshead Bay trials was a strictly stock car 
in all respects. It also gives time by laps and full details of the 
test and is signed by the officials of the A. A. A. This publication 
will effectually settle any question as to the car used in the speed 
test being a stock car. 

Enlarged Photograph of Super-Six Crankshaft 

There is being prepared for general distribution an enlargement 
made from a photograph of the Super-Six crankshaft. It is ex- 
pected this will be ready for distribution about the 7th of April. 
The idea is that distributors and dealers should have this large 
photograph framed and hang it on the wall of their show rooms. 
Detailed instructions as to handling will be given when the photo- 
graph is sent out. 



Hero of Merrimac Likes Super-Six 



CONGRESSMAN Richmond P. Hobson, perhaps more widely 
known on account of his exploits as a naval officer in the 
Spanish -American war which earned him the sobriquet of 
"Hero of the Merrimac," had a ride not long ago in a Super-Six at 
Roanoke, Virginia. 

TRIANGLE readers will be pleased to know on the authority of 
James Frantz, Secretary of the Virginia Motor Car Co., Hudson 
dealer at Roanoke, Virginia, that the gallant Hobson liked the car 
immensely. Mr. Frantz states that during the trip taken in it, Mr. 
Hobson remarked repeatedly upon the quiet, smooth performance of 
the Super-Six, and also mentioned its "snappy and fast getaway." 



Envelope Staffers That Tell Much Weekly News Bulletin Has Sales Value 



THE Hudson Super-Six News bulletin is a more important piece 
of advertising than many dealers realize. This bulletin goes into 
the windows of 1,000 dealers and is seen each week by not less 
than a thousand people in each town where posted. This means that 
it reaches the eyes of ONE MILLION people every week. If dealers 
will get the bulletin posted in other windows its advertising value 
will be greatly multiplied. 

It is but a few steps from a look at the bulletin into your salesroom 
for further inquiry about the Super-Six. 

The intention is to make the bulletin as interesting as possible. 
Distributors and dealers can further our efforts by sending us mate- 
rial for it. Striking photographs of the Super-Six in action, showing 
its power and endurance, with interesting scenic backgrounds, are 
what we want. 

This bulletin is BIG advertising. Make the most of it. 

Toledo Show Big Success 

THE recent automobile show at Toledo is reported by the Gamble 
Motor Car Co., distributors at that point, to have been the 
most remarkable and successful ever held in that city. 
During show week nineteen sales were made and the distributors 
closed with four dealers. The Super-Six was the center of attraction. 



THE four "envelope stuff ers" recently distributed will be found of 
genuine value to all Hudson dealers. They are attractive. Each 
tells a Super-Six story interestingly. They answer the motor 
car question that is in the mind of many a wobbling prospect today. 
Much good is expected to come from these four modest little pieces 
of Super-Six literature. Dealers should religiously include one or the 
other of them in every piece of mail they send out. They'll bring 
results. 



A Super-Six triple demonstra- 
tion means a demonstration of 
hill climbing, acceleration, and 
speed on the level, with the same 
car, on the same day, at the same 
time, without driver or pass- 
engers leaving their seats. 

See Hudson Super- Six News 
bulletin No. 6, out this week. 



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THE HUDSON TRIANGLE 



A Good Tip From Rochester 

OUR Rochester distributors, Ailing & Miles, Inc., have adopted a 
1 plan that works out finely. They have printed a 3j/£ x 6 card 
to accompany all circular letters mailed out which reads as 
follows: 

In order that your inquiries may receive prompt atten- 
tion and Hudson users obtain good service we have established the 
following branches and dealers: Then follows a complete list of the 
branches and dealers in the territory. At the bottom of the card reads 
"Please address your inquiry to the nearest dealer" and the dis- 
tributors' firm name in bold type. The copy is changed from week to week. 

Mr. Ailing was in Detroit not long ago and told the editor of the 
TRIANGLE that the country around Rochester has been blanketed 
with three or four feet of snow for the past two months. He says 
there are many drifts eight feet high and that many days have passed 
that his distributor could not take his car out of the garage. In spite 
of adverse weather Mr. Ailing says the demand for Super-Sixes is 
insistent. People want to pay for them on the spot and store them 
until good weather comes — anything to make sure they get them. 

Mr. Ailing was pleased to observe the increasing power of pro- 
duction at the factory. 

Getting Free Publicity 

THE Advertising Department will be regularly sending out 
publicity matter to its distributors and dealers from now on. 
There is no reason why our people should not get this matter 
printed without charge by their local newspapers. Use your advertis- 
ing expenditures as a lever to get Super-Six publicity. It ought not 
to be difficult for dealers who spend all the time with their papers 
to get the reading matter we send them printed. It will be a good 
plan to hold some of these stories, if necessary, until you are ready 
to run some PAID advertising. Spring the publicity matter simul- 
taneously. If the advertising man of your paper wants your 
business bad enough he will respond with good grace to your request 
for the publication of your publicity matter. The latter is valuable. 
Our publicity will be directed to the discussion of Super-Sixes and 
technical and other features concerning them that we particularly 
want to bring to the eye and mind of the public. So we urge our 
dealers to get the most out of their advertising expense in the way 
of free publicity. 



Super-Six's Great Feat at Fall River 



THE Super-Six gave an amazing demonstration of its super-power 
at Fall River, Mass., early in the month. With the car's speed 
lever sealed in high gear by a committee of local newspaper men 
it climbed Fall River hills hitherto unconquered by motor cars, except 
on low gear. Five tests were made, in every one of which the Super- 
Six distinguished itself before the large crowds gathered to witness 
them. The local police gave special authority to use the various 
hills and were on hand to take care of traffic. The Lincoln Avenue 
hill climb was pronounced by wise motor car men as an unprecedented 
performance, especially in view of the fact that the hills were covered 
with snow and ice. The Super-Six valiantly did all that was expected 
of it by Robert W. Powers, distributor at Fall River. Mr. Powers 
was recently at the factory and, in discussing the event, said that in 
all his experience as an automobile man he never knew a car with 
such power and endurance under any and all conditions as the Super- 
Six, and predicted a great career for it when Time in its flight gave 
further opportunity for a display of its prowess. 



Dealers Meeting at Kansas City 



DEALERS of the Hudson-Brace organization, distributors at 
Kansas City, had their annual convention a short time ago. 
Mr. Brace was at the factory last week and declared the bringing 
out of the new Super-Six made this convention the most enthusiastic 
gathering of motor car men he ever saw. Speaking of things back 
in the "Show-Me" state, Mr. Brace remarked that "there's a very 
noticeable difference between the way a man talks about the Super- 
Six BEFORE he rides in one and afterwards. A man comes into 
our place and talks car for a while. Finally we say 'get in a car and 
let us go up the hill.' When that man comes back he is an entirely 



different prospect. We can buy his old car for less money after we 
demonstrate a Super-Six. And Kansas City is a town that 'shows up' 
a car if it isn't there with power on account of its hills. Reservation 
Hill is one on which we are doing some mighty convincing power work 
with the Super-Six. And none of it is being missed on the drivers of 
other cars, either." 

Mr. Brace was pleased with all he saw at the factory and par- 
ticularly at the sight of materials for building 30,000 Super-Sixes and 
the progress in producing them. 



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THE HUDSON TRIANGLE 



Ploeger Gets the Orders 



Harold W. Ploeger 

THE original of this sketch is Harold W. 
Ploeger, salesman with The A. L. Max- 
well Co., distributors at Evansville, Ind. 
He is 6 feet, 4 inches tall, weighs 210 pounds, 
and about as old as he looks. He sold his first 
Hudson car on March 18, 1915. On February 
25th this year he celebrated the anniversary 
of his birth and of joining the Hudson family 
by selling two Super-Sixes. March 13th he 
turned in orders for three more Super-Sixes. 
Mr. Ploeger is a most promising member of 
the Super-Six family. 

The Book of Books for Hudson 
Salesmen 



H. J. Schwartz, President of the Standard Motor 
Car Co., distributors at Columbus, Ohio, was at the 
factory a few days ago. Schwartz says he is talcing 
orders and delivering cars right along, the balance 
between both being about perfect. The editor of the 
TRIANGLE swapped travel experiences in Hawaii 
and the Far East with Mr. Schwartz during his visit. 
Mr. Schwartz was somewhat of a soldier of fortune 
before he got into the automobile business and 
settled down. The days of his wanderlust were filled 
with many interesting adventures in the far places 
of the earth. 

J. W. Goldsmith, Jr., distributor at Atlanta, Ga., 
reported on the 16th that he had just delivered a 
Super-Six limousine to G. F. Willis, a prominent 
medicine manufacturer of the south; and a Super-Six 
town car to B. M. Grant, a big real estate dealer of 
Atlanta. 

A. T. Crawford, Hudson dealer at Scott's Bluff, 
Neb., recently sold a Super-Six to a ranchman for 
April delivery. After Mr. Crawford had told the 
ranchman what he was going to do for him, and what 
a wonderful car it was, the latter handed over his 
deposit with the remark — "don't get it into your 
head that YOU sold me this car. It was my friends 
who have owned Hudson cars that convinced me 
this Super-Six was the car to buy." Crawford is now 
wondering who sold the ranchman's friends and 
intends to find out. 

W. G. Welbon, distributor at Cincinnati, spent a 
day at the home of the Super-Six last Friday. He 
said the demand for the Super-Six was great not only in 
southern Ohio but over in West Virginia, where motor 
cars are being adopted in increasing numbers. Mr. 
Welbon predicts a record -braking Hudson year with 
the Super- Six. 

H. E. Sunderland, director of the wholesale end o 
Ailing & Miles, Inc., distributors at Rochester, N. Y., 
accompanied Mr. Ailing to Detroit last week. It 
was Mr. Sunderland's first visit to the Hudson factory 
and he was enthusiastic over it. Mr. Sunderland was 
in the automobile business with other companies 
before joining the Hudson family and was 12 years 
with the Burroughs Adding Machine Co., to which 
he went from the National Cash Register Co. 



C. C. Guest, manager of the Standard Garage Co. 
Great Falls, Mont., writes of Super-Six enthusiasm 
in his section. He says: "Since unloading yesterday 
morning (March 17th) I have had possibly 75 people 
in this car and they are all just simply Super-Six 
crazy, as they have never ridden in anything with 
the same amount of surplus power and easy riding 
quality. Hills that they have all been taking on 
second speed the Super-Six climbs easily on high. 
It also surprised every one to note the slowness with 
which the car was capable of climbing high grade test 
hills and the freedom from vibration which it mani- 
fested while doing so." 

Another factory visitor of the past week was Harry 
A. Scott who, associated with his father, is a Hudson 
dealer at Kalamazoo, Mich. Mr. Scott is a registered 
A. A. A. driver and is therefore having an interesting 
time these days with the Super-Six to put through its 
paces. He says he has not been so happy with any 
car in all of the 15 years of his connection with the 
automobile business. 

J. E. Johnson, dealer at Durham, N. C, took a 
trip through the Hudson plant last week. He had 
not been through in four years and the expansion and 
improvements since his last visit were quite a reve- 
lation to him. 



J. C. McClelland, 59, passed away March 
23, at Oklahoma City. The deceased was the 
father of J. L. McClelland, and was the vice- 
president of the McClelland -Gentry Motor 
Co., Hudson distributors for the State of 
Oklahoma. 

The late Mr. McClelland was prominent in 
financial and business circles in Oklahoma 
and had held various responsible state and 
county offices. 

He was always a strong Hudson believer. 
He thought the car was second to none and 
invariably endorsed without reserve the Hud- 
son policies. His passing is a great loss to 
the Big Hudson Family. 

The entire Hudson organization extends, 
through the TRIANGLE, the deepest sym- 
pathy to the surviving members of the family. 



Super-Six Popular in Tampa 



Too much emphasis cannot be made of the import- 
ance to every man in our organization of THE 
SALESMAN'S POCKET MANUAL. The new 
edition is just off the press and is being distributed. 

Salesmen ought to practically memorize this book. 
Those who know its contents thoroughly will be 
equipped with just the right information to tell 
ANYBODY what the Super-Six is. Every reasonable 
question any prospect might ask has been antici- 
pated. The right way to use this book — which should 
be carried ALL THE TIME — is to become familiar 
with its various captions and the pages on which they 
appear. For example, you want to refer to "Hudson 
Service." Memorize the fact that it is on page 25. 
Likewise get it pat that "Beauty of Finish" is on 
page 5; "The Simple Carburetor" on page 11; "The 
Advantages of Hudson Semi-Elliptic Spring over the 
Cantilever" on page 30, and so on. The value of the 
Manual to salesmen will depend on perfect familiarity 
with its contents, and its constant possession in his 
pocket for instant reference. Make the most of this 
book. Your success as a salesman will be materially 
advanced by it. 



THE Super-Six has caught Tampa, Florida, according to reports from the Florida Auto 
and Gas Engine Co., distributors at that point. They have analyzed the southern Florida 
situation carefully and deduct that out of twenty-four makes of cars sold in that territory 
Hudsons come third. The demand in Florida for cars is growing fast because of better financial 
conditions and improved roads. The Super-Six caught the fancy of visitors to the recent 
South Florida and Gasparilla Carnival. The Super-Six was surrounded every minute and 
many orders were placed for them. 

Our distributors look to see the splendid Hudson reputation brought increasingly to the 
fore by the production of the new car which is giving such a good account of itself. 
We reproduce a picture of the Super-Six Exhibit at the Tampa show. 



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VOLUME V. 



DETROIT. MICHIGAN. APRIL 8. 1916. 



NUMBER 41 



This Bulletin Brings Prospects to Your Door 

Get it in your window. Make the most of it. 



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Saunders Says Super-Six Best 
Car Made 

BJ. Saunders, 
president of 
the Saunders 
Motor Car Co. /Birm- 
ingham, Ala., was a 
factory visitor on 
March 31. To the 
editor of the TRI- 
ANGLE who talked 
with him, Mr. Saun- 
ders said: 

"I clearly perceive 
what the factory is up 
against in producing 
this new car, but after 
looking things over 
here I feel quite sure 
all difficulty will be 
ironed out in a short 
time and we will get 
the cars we want — and 
for which there is such 
a demand. 

"You are building 
what I honestly believe 
to be the best motor 
car being made. There are 5,000 cars in Birmingham today and I 
bought the twenty-seventh car there, and have never been without 
a car since, most of the time having three at one time, and I've paid 
as high as $4,700 for them, but I believe right now we are building 
the best car on the market. I have been representing motor cars for 
15 years and believe I know one when I see and run it. I really do 
not believe you Hudson people here know what you are building — 
you have made but one mistake. You have not charged enough for 
the Super-Six." 

Photographic Suggestions for Dealers 



Attractive Billboard at San Antonio 



THE Crockett Automobile Co., distributors at San Antonio, 
Texas, are displaying the Super-Six, painted on a 35-foot bill- 
board, on one of the prominent residence streets of that city. 
The reproduction scarcely does justice to this splendid bit of out-door 
advertising. In its classic setting the Super-Six is shown to great 
advantage. Mr. Steinhardt reports that this advertising is creating 
much favorable comment as well as inquiry concerning the car 
at the salesrooms. 



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Personality Counts 

A CONVINCING personality is a powerful asset in 
salesmanship. 

Selling a car like the Super-Six ought to be 
sufficient inspiration to induce our salesmen to make the 
most of themselves. 

They should daily improve their knowledge, their 
manners, their language, the better to fit them for their 
task. Selling Super-Sixes is a dignified calling. Make 
yourself worthy of it. 



si ii ii .' ii »• a n b it n iin Mi iffi en m 



■i 







T.HE photograph reproduced above came to the Advertising 
Department with the story that went with it typewritten 
and pasted on the back as shown in the lower picture. It was a 
beautiful, clear photograph, evidently taken with care as to details, 
such as the showing of the scenic background, posing of the Super - 
Six, etc. We need interesting photographs in which the Super-Six 
figures. The suggestions given will increase the interest of pictures 
and facilitate the task of editing the stories they tell. 



"Super- Six Has Taken Baltimore 
By Storm" 

SO says E. J. Mc- 
I Laughlin, director 
of the wholesale 
department of the 
Lambert Automobile 
Co., Hudson distrib- 
utor at Baltimore. 
"We've averaged more 
than twelve sales a day 
in my territory since 
Washington's Birth- 
day. And the dealers 
weVe signed up with 
after driving the Super- 
Six have come back 
with the remark: 'It is 
the most convincing 
car I have ever driven. 
I cannot find a weak 
point.' Pretty strong 
endorsement when you 
consider that the sever- 
est critic of a car is the 
prospective dealer. Of 
all men he is ordin- 
arily the hardest to satisfy before he has contracted to sell a car." 

"Wholesale work does not consist so much in selling a contract 
as in contracting with a man for your line and then developing him 
in his own field in his line. The successful wholesale man of today 
has to do that" was a sage observation the enthusiastic McLaughlin 
made during his brief chat in the TRIANGLE office. 

Mr. McLaughlin came to Detroit to arrange details of a service 
convention to be held at Baltimore this month. His plan is to have 
all dealers, the whole shop force if possible and representatives from 
the factory present at the meeting. 



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ADVERTISING IDEPARTMENT 
BULLETIN 

Official Certificate of A. A. A. 
Certifying to Super-Six Speed Trials 

This was mentioned in last week's TRIANGLE. 
The facsimile certificate has been sent to all distribu- 
tors and dealers. Additional copies supplied on re- 
quest to factory. 

Post Card Size Illustrations of 
Different Models of the Super-Six 

A supply of photographic illustrations of the different 
models of the Super-Six has been sent to all distribu- 
tors and dealers. These show all of the seven different 
body designs. They are intended to be used as 
envelope inserts. The photographic reproduction 
work is excellent. These cards can be used to 
advantage. 

Touring Sedan and Cabriolet 
Newspaper Ads. Being Prepared 

Copy is in course of preparation for newspaper ads. 
on the Super-Six Touring Sedan and the Cabriolet. 
Proofs of these advertisements will be sent to all dis- 
tributors and dealers as soon as completed. 



Super-Six a Wonder in Snow 



Noted Aviator Buys Super-Six 

Oscar Brindley, U. S. A. Rides 
in Car— Orders One 



The above pictures show how the Super-Six easily ploughed its 

way through big snow drifts on Bald Mountain, near 

Detroit, during the recent big storm. 



THE MAN 

"f^IVE me the man who can hold on when 
VJ others let go; who pushes ahead 
when others turn back; who stiffens up when 
others weaken; who advances when others 
retreat; who knows no such word as 'can't 9 
or 'give up 9 ; and I will show you a man 
who will win in the end, no matter what 
opposes him, no matter what obstacles 
confront him." 



"Bird of a Car" Says Lauder 
of Super-Six 



LIEUT. Oscar Brindley of the U. S. Aviation School at North 
- Island, near San Diego, has just placed a rush order for a 
* Super -Six. 

He is said to have owned every make of motor car. The army 
aviator is a "speed demon." It is gossip around the government 
aviation school that he resorted to the upper air for sensation because 
there was not a motor car built with the combination of speed and 
comfort to suit him. 

A short time ago Lieutenant Brindley dropped into the salesroom 
of M. L. Sarsfield, distributor of Hudson cars at San Diego. Being 
invited for a spin in the Super-Six, he gave it a quick and sweeping 
inspection and consented. Details of that trip are lacking beyond the 
fact that the aviator stepped on the throttle and whizzed away very 
much as he might have done with his pet flying machine. When he 
came back from the ride he instructed Mr. Sarsfield to book a rush 
order for a Super-Six. 

It is obvious that the Super-Six must have satisfied Lieut. Brindley, 
that it possessed both the comfort and the speed to meet his re- 
quirements. 

The accompanying illustration was taken in beautiful Balboa Park 
in San Diego. Mr. Sarsfield and W. T. Ramsay, Hudson Pacific 
Coast Service Manager, are in the tonneau. 

Mr. Sarsfield says that Lieut. Brindley is the first man to whom 
he demonstrated the Super-Six and that the aviator's order was the 
first he booked for the new car. 

Other orders for Super-Sixes have been placed by Leslie M. Shaw, 
former Secretary of the Treasury, and several prominent San Diego 
merchants. 



WHEN the Scotch comedian, Harry Lauder, was at Sandusky 
recently he and Mrs. Lauder did considerable riding in a 
Super-Six. J. H. Reed of the Herman Auto Co., dealers 
there, snapped Mr. and Mrs. Lauder in the car. Then he went down 
to the lake and kodaked a lot of gulls, failing to shift the film along. 
The result was a double exposure and composite picture of the 
Lauder party and the birds. When Mr. Lauder was shown the 
picture he laughingly remarked, "Well, it's a bird of a car," which 
happens to be literally true in this particular picture. 



§£ 



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Factory Visitors and Field Gossip 



rumiititiiminiiii 



New Service Plant for 
Chicago. 

OUIS GEYLER, Hudson distri- 
butor at Chicago, has started 
work on a new service station, 
as been made neces- 
:r of Super-Sixes sold 
rd filters through to 
)etroit that when the 
eady for business a 
lanned which will be 
standard. 

Goodrich Resigns 

GN. GOODRICH who for a year 
or so has been in charge of the 
claim department at the factory 
goes to Cleveland as Manager of 
the Hudson - Stuyvesant Service 
Department in the Ohio metropolis. 
Mr. Goodrich succeeded P. R. McCrae 
when he became manager of the 
claim department. The latter is now 
vice-president of Ailing & Miles, 
distributors at Rochester. 

Snow Makes Sales 

WH. HOUSMAN, Hudson 
dealer at Chatham, N. Y., 
sends in the following: "We 
have just had the worst snow storm 
since 1888. I have had my demon- 
strator out every day of the storm. 

I broke out a road from my place up 
through the main street the morning of the 
storm when th< l an average of 

two and a half lis operation as 

well as each da the snow until 

last Saturday was the cause 

Of tWO Sales Of uuyti -oiAta. 



Guy L. Smith 

GUY L.SMITH was at the factory for 
several days early in March. He piloted 
his dealers Edward and Emil Kopac 
from Nebraska to Detroit and acted as 
"guide, counselor and friend" to them while 
they were here. 

Mr. Smith of Omaha did a lot more than 
walk in and right out again. He saw the 
factory from end to end and took an interest 
in the production. He told the TRIANGLE 
that "everything was just lovely" and he 
couldn't see why Nebraska should worry 
about getting cars by the time good weather 
arrived. 



Strong for New Service 
Plan— Will Adopt It Lit- 
erally At Albany 

EV. STRATTON COMPANY, 
distributors at Albany, N. Y. f 
write their endorsement of the 
new Hudson Service Plan in these 
words: 

"We are in hearty accord with the 
Hudson Service Plan as outlined in the 
new service book and are planning to 
adopt it literally. We will be glad to 
observe the reciprocal feature of it and 
recognize and promptly to remit to 
the dealer turning in to us, properly 
signed, service card of one of our 
owners." 

Pioneer Hudson Distribu- 
tor of Arkansas Calls 



A' 



H. BLACK, distristributor at 
Fort Smith and pioneer Hud- 
son man of Arkansas, spent 
two days at the factory last week. 

"In 1911 I decided to go into the 
automobile business," said Mr. Black 
to the editor of the TRIANGLE, "and 
somehow I fatefully got hold of a Hud- 
son catalogue which decided me to 
come to Detroit and see the Hud- 
son factory. It looked so good to me 
and I was so pleased with the whole organ- 
ization that I promptly decided to take the 
line. I shipped six cars, all I could get, 
back home. I sold them and they are all 
running yet and giving good service. 

"The Hudson factory of today and these 
fine offices are a vast improvement on condi- 



Hudson Road Signs are 
Beacons to Tourists 



ALL the way from Spokane came genial 
W. H. Heylman to have a look at the 
- Super-Six in the making. Mr. Heylman 
is Secretary of the John Doran Co., distribu- 
tors at Spokane. This was Mr. Heylman's 
first visit to the factory. He was a welcome 
visitor and took a keen interest in all he saw. 
Assured that he would get his allotment pro- 
rata from month to month the same as other 
distributors, he went away contented. Mr. 
Heylman says there is a huge demand for 
Super-Sixes in Washington State. 



Dealers who fail to use Hudson Road Signs are 
missing a good chance. The signs help tourists 
to find you, create good will, cost little. Properly 
used they will be 
found one of the 
most attractive and 
valuable advertis- 
ing features we 
have originated. 

Be sure and place 
your signs care- 
fully, thoughtfully and solidly. Personal supervision 
by dealers will insure this. 

Put the road signs up in the right place, and put 
them up to stay. 
A few hundred 
' thousand of these 
road signs scat- 
tered along the 
roads of America 
will give Hudson 
dealers an advan- 
tage that is more 
than worth all 
the expense and 
trouble involved. 

Remember, a 
sign in a western 
state helps the 
dealer back east ; 
and on e in the 
south makes friends 
for dealers north. Don't forget this. Get the road 
signs up. Touring time is at hand. 



.Harrisburg; 

I.W. DILL 

.HUDSON/ 



A. H. Black 

tions as they existed when I first visited 
here — and the Super-Six is the greatest car. 
Everybody in my part of the country who 
has seen the Super-Six likes it. I came to 
see how production was coming along. My 
trip convinces me that I'll get all the cars I 
contracted for in due course and I am 
extremely happy at the prospect." 



— 4 — 



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VOLUME V. 



DETROIT, MICHIGAN. APRIL 15. 1916. 



NUMBER 42 




Digitized by VjOOQ IC 



From Office Boy to Dealer 



FEW men in the Hudson family have had broader practical motor 
car experience than L. E. Colgrove, dealer at Grand Rapids, 
Michigan. 
Mr. Colgrove has been in the business fourteen years, commencing 
as office boy in a big Detroit factory. When old enough he went 
through the shops and acquired practical training. Since the days of 
his youth he has gone the whole gamut — production manager, car 
tester, salesman. As a Hudson salesman his success was pronounced 
and earned him the dealer's mantle at Grand Rapids under Bemb- 
Robinson Co., Michigan distributors. 

Our illustration shows Mr. Colgrove studying a Super-Six motor 
at the factory a week or so ago. It is no small tribute to the Super-Six 
to listen to this ripely practical man discuss its marvels. "The sale 
of Super-Sixes, " said Mr. Colgrove, "will be measured only by the 
number we are able to get. The demand for the new car is immense. 
Everybody knows about it. The factory here is in fine shape and I 
have not a particle of doubt that it will turn out all of the 30,000 
Super-Sixes scheduled for production this year." 



Reading Is Better Than Writing 

IN spite of all the suggestions that are given to dealers, in spite of 
weekly articles in the TRIANGLE, the factory still receives 
many letters from dealers asking questions which are answered 
in our literature. Hardly a day passes that some dealer does not 
write in about rumors that are spread by competitors relative to 
certain features of the motor, of the car, or of the business. Practically 
every one of these questions is answered either in the Salesman's 
Manual or in other literature published by the advertising and sales 
departments. 

It is a matter of constant surprise that some dealers seemingly pay 
little or no attention to circular letters or printed matter sent them 
from the factory. 

Might we suggest that it is impossible for anyone to keep in touch 
with what is going on, and with the information that is being sent 
out, if they will not read what is sent them. 

Dealers in remote parts of the country, several thousand miles 
from the factory, take the trouble to write a letter, which occupies 
three or four days in reaching the factory. The reply takes the same 
time in getting back. Anywhere from a week to ten days is involved 
in securing the answer to a question which in nine cases out of ten is 
thoroughly and fully answered by material that is at that moment 
lying on the dealer's desk. 

May we repeat again that the Salesman's Manual answers almost 
every question that may be thought of in connection with the car. 
All dimensions, weights, styles of bearings, answers to common ques- 
tions, replies to various rumors circulated by competitors, and other 
things of this sort, all are answered in the Salesman's Manual. 

We suggest to dealers and salesmen — and we regret to say that it is 
necessary to include some distributors — that they will save themselves 
a great deal of time and trouble, and will secure prompt answers to 
questions and better sales arguments, if they will familiarize themselves 
thoroughly with printed matter sent out from the factory before 
writing letters or sending telegrams. 

New Mansfield Branch 



Intensive Selling 



A PROSPECT was wavering between [a Super-Six and another 
car. The salesman who had taken him in hand could not 
close the sale. So he introduced the prospect to a second 
salesman. The latter made a single remark that won the order. 

The one question that he asked the prospect was this: 

"To what purpose are you going to put this car?" 

"I am going to use it on my farm for running into town daily/' 
said the prospect. 

The salesman took an order blank out of a drawer, filled it out, 
asked the man what equipment he was going to have on the car, 
pushed the blank toward him and handed him a pen. The latter 
signed it and wrote out his check for a deposit. 

Primarily this story illustrates what a little nerve and judg- 
ment will accomplish. Also, it suggests the idea of finding out 
to what particular purpose the buyer is considering putting the 
car. The minute you find out the particular function a car is to have 
in a man's daily life, concentrate your selling talk along those lines. 

This will give you a better chance of getting the order quickly. 
You take less risk of losing the order when you talk specifically. 

Some men wish to use their car on an estate. Some buy it 
for touring. Others buy a car for town use in their business, or 
for the family shopping and social calls. Others desire a car for 
use in their profession. 

The Super-Six has striking talking points on every purpose 
for which a man purchases a car. 

Find out how the prospect is going to use the car. Then 
bring the right talking point into action. 



THE Standard Motor Car Co., distributor at Columbus, formally 
opened a branch at Mansfield, Ohio, in February. 
The branch which is under the management of R. £. Moore- 
head is located at 50 Park Avenue west, an exclusive residence street, 
and is one of the most attractive motor car sales rooms in Mansfield. 
The three-day opening was marked by a large attendance of people 
attracted by announcements that the Super-Six would be displayed. 
Six Super-Sixes were sold. 

The Mansfield establishment is the natural result of the aggres- 
sively successful business methods of H. J. Schwartz, the young 
president of the Standard Motor Car Co., whose career as a Hudson 
distributor at Columbus has been a brilliant one. 



The Omaha salesroom, as will be seen from the above illustration, is both 
spacious and beautiful and compares favorably with the other attractive 
rooms at Hudson distribution points. Located on one of the best streets of 



the Nebraska metropolis, this splendidly equipped place is a fitting one 
for the display of the Super-Six. It reflects the good tastes of our Omaha 
distributor, Guy L. Smith who planned it. 



Digitized by VjUUV IC 



These Cards Are Useful 



ADVERTISING DEPARTMENT 
BULLETIN 

What Is Service 

But a Name? 

A little folder bearing this title is being sent to distri- 
butors and dealers. It shows the trend of thought 
in the motor car industry on the subject of service and 
indicates the timeliness of the recently adopted new 
Hudson Service Inspection Plan. 

Touring Sedan 
Newspaper Ads. 

Proof sheets of four of these are being sent to all dis- 
tributors and dealers. Plates or mats will be sent to 
those who desire to use them on request to the factory. 

Cabriolet News- 
paper Ads. 

Cabriolet newspaper ads. are now being set in type and 
will soon be ready for distribution. 

Photograph of 
Mexican Revolutionist. 

A photograph of Fierro, the Mexican revolutionist who 
used a Hudson car in his travels over the rough moun- 
tain passes, is being sent all distributors and dealers. 
This is in poster form and should be prominently dis- 
played in your windows. 

Newspaper 
Publicity 

We are sending out to all distributors and dealers a 
variety of publicity stories. This week there are three 
stories on the touring sedan, two on hill climbs, and 
several on other topics. Get your local newspapers to 
print them. 



A SUPPLY of these attractive photographic reproductions of the 
seven body variations of the Super-Six has been sent to all 
distributors and dealers. 
These will be found useful in answering inquiries about any par- 
ticular type of the Super-Six in which a prospect may be interested. 
Don't fail to inclose them. 

They were designed to help our dealers and are sure to attain 
this purpose if used. A further supply may be had upon request to 
the factory. 



Distributor Sells Super-Six With Hudson Service Plan Book 



WILLIAM STEINHARDT, head of the Crockett Automobile 
Co., distributor at San Antonio, Texas, recently sold a Super- 
Six to a prospect who was undecided and did not want to 
pay the price of the Super-Six for a car. The sale was clinched through 
the effective use of the new Hudson Service Plan Book. The story 
of the sale is best told in Mr. Steinhardt's own words communicated 
to the factory in his letter of March 17th, which reads as follows: 

"My experience yesterday with a customer to whom I showed the 
Hudson Service Inspection Plan has proven to me conclusively that 
this little booklet properly presented to a prospective buyer is one of 
the most valuable selling assets that a salesman or dealer can have. 



Super-Six Scales Blue Ridges 



MR. F. F. PERNELL, Hudson sales manager for The Motor 
Company, distributors at Winston-Salem, N. C, returned a 
few days ago from a trip east. 
He made the trip from Fayetteville to Winston-Salem in five 
hours, thirty minutes and seventeen seconds, distance, 157.4 miles. 

The most remarkable event during his trip was the run on high 
gear from Fayetteville to Clinton. This trip it is said has 
been tried on high gear several times by tourists but never has 
the feat been accomplished before the trip made by the Super-Six. 



I am so enthusiastic over my recent discovery that I cannot help but 
call it to your attention. 

"A prospect who was only lukewarm came into our show room 
yesterday and incidentally mentioned that he didn't think that he 
would pay as much for an automobile as the price of the Super-Six. 
He contended, before we had explained our Service Plan, that nearly 
all service by different motor car dealers and manufacturers was about 
on the same plane; he couldn't see any difference; that it was a matter 
entirely of fairness, up to the dealer and the manufacturer as to the 
amount of service that he would get. He went on to state that nearly 
every dealer had promised him service and also told him that the 
manufacturer guaranteed defective parts for one year. 

"Right there is where I got busy. I got out my Hudson Service 
Inspection Book and first explained to him thoroughly card No. 1, 
taking into consideration the 52 items on the reverse side. He finally 
agreed that a car that had run 7,500 miles with such attention as 
Hudson dealers were giving them under this service plan, would as a 
natural consequence, be a better car at the end of that time than one 
that had been given attention in a haphazard manner. 

"I then referred to the pages where the different distributors and 
dealers in the different states are enumerated. I asked him where he 
was born. This personal question naturally attracted his attention. 
After a moment's hesitation he gave me the information that he was 
born in Shenandoah, Iowa. I immediately looked up the state of 
Iowa and found that A. F. Woodward was the dealer and went on to 
state to him that if, this summer, he wanted to drive to his home 
town, he would find a Hudson dealer there ready to carry out our 
service plan for which he would not be charged one nickel excepting 
for the oil and grease that was put into the car. 

"This made such an impression upon my prospect that immediately 
he wanted to see the book; he went through it page after page, and I 
could see that I had attracted his most profound attention; I had 
struck the vital spot. All that time I had my order book in my hand 
with the order written out and I passed it and a pencil to him. He 
did not hesitate, but signed the order and told me that as soon as the 
car could be delivered he should be glad to fill out his check. I never 
saw a man leave our showroom so enthusiastic. This man felt that 
he had bought more than a mere motor car; he had conclusively in 
his own mind bought service along with it; the kind of service that 
is not confined to any one locality, but above all a service that he had 
not been able to buy with any other like car that he had looked at. 

"A distributor or dealer who is dubious as to the selling ability 
of the Hudson Service Plan when properly presented to a prospect 
has but to try it once and he will assure you that he will never be 
without his service book when he is trying to close a sale." 



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What Factory Visitors and Correspondents Say 



Gamble of Toledo Lauds 
Super-Six 

BO. GAMBLE, president of the Gamble 
Motor Car Co., Toledo distributor, 
came over last week to watch produc- 
tion and visit around some. He was in a 
satisfied and happy mood by the time he 
reached the TRIANGLE sanctum, where he 
discoursed on days past in the motor car 
industry. Speaking of his connection with it, 
he said: "A veteran automobile man sold me 
one of the first three mobile steamers made at 
Tarrytown-on-the-Hudson in September, 
1898. That car was the first motor car shown 
on the streets of Toledo, if not the entire 
'Buckeye State.' I am the second oldest 
motor car dealer in the United States outside 
of New York City. A well-known Detroit 
man was the first. I have sold Hudson cars 
since 1912, and have handled probably 20 
different makes of cars in my time. The Hud- 
son is the best car I've had anything to do 
with. After 17 years' experience with others, 
and many of them the 'high-priced sort,' I 
am now handling the greatest car of all — the 
Super-Six. I do not say this because I am 
distributing the Super-Six. I utter the state- 
ment conscientiously. I believe it to be the 
unbiased truth." 



EG. OLIVER, president of the Hudson- 
Oliver Motor Co., distributor at 
Buffalo, spent a couple of days at the 
home of the Super-Six last week and took 
a keen interest in his jaunt through the 
factory and in fraternizing with his friends in 
the various offices. He had a lot to say about 
the Super-Six and about its future in Buffalo 
and vicinity. 

F. E. Edwards of A. A. A. Calls 

FE. EDWARDS, technical expert of the 
A. A. A. visited the Hudson plant and 
executive offices on the 4th. He re- 
marked on the wonderful progress which has 
been made in production. 

Mr. Edwards was present in his official 
capacity as technical expert of the A. A. A. 
when the Super-Six made the stock car 
records on the Sheepshead Bay Speedway last 
November. He is one of the signers of the 
official certificates of the A. A. A. allowing 
these records. He thinks the Super-Six is a 
wonderful motor car and says so. 



Super-Six Saved the Day 

A. C. Brown, manager of the Alton branch of the 
Hudson-Phillips Motor Car Co., distributor at St. 
Louis, had a lively experience a few days ago in which 
the Super-Six figured as the hero. In his own words, 
the tale runs like this: 

"I attempted to place a Hudson exhibit at a local 
auto show in Jerseyville, 111. I was refused admission 
on the ground that the show was exclusively for 
Jerseyville dealers. Well, I sure led those fellows a 
dog's life. I stood my Super-Six right in front of the 
entrance to the exhibit and got the public coming and 
going. As they would come out I would be lecturing 
on the great superiority of the Super-Six, and would 
invite some of them for a ride, to see and feel what a 
REAL automobile would do. The rapid pick-up 
seemed to please most of them. In fact, the pick-up 
was much too rapid and speedy for the town constable, 
who after observing me, told me I was under arrest, 
and proceeded to ride with me to the town jail. 
Just as we arrived at the jail, the fire department 
received an alarm of a fire that had broken out, about 
a mile away, and out jumps two country-town fire- 
men, each carrying two buckets, with chemicals, etc., 
and yelled for me to take them to the fire in the 
Super-Six. I sure did tear down that old Jerseyville 
street, with the cut-out wide open, and the constable 
yelling in glee. We put out the fire, and I was told 
that the excellent performance of the Super-Six had 
saved the day, as well as a $25 fine for myself. 
Incidentally, some two hundred people had gathered 
around the machine before the fire was dead." 



WE present a portrait of C. G.Abbott, 
Maine manager of the Henley- 
Kimball Co., distributors at Boston. 
Mr. Abbott makes his headquarters at Port- 
land. He is one of the livest wires in the 
Super-Six aggregation of star motor-car men. 
He was much in the lime-light at the recent 
show in Boston. 

Syracuse Dealer Was Here 

HE. STOWELL, Syracuse, N. Y., dealer 
was a visitor at the factory March 
31st. To the editor he said: "There's 
as much Super-Six enthusiasm in my territory 
as there has been snow. There's been more 
snow thereabouts than we've known in 24 
years. The Super-Six is undoubtedly the 
greatest car at its price being manufactured in 
America." 



The Association's campaign to secure additional three year 
founders has met with marked success. Five to eight will be secured 
within 30 days adding to the Highway's pledged income from five to 
ten thousand dollars a year. Total expenses now run to about $2,000 
a month. 

An arrangement with the Kline Educational Film Association of 
Detroit for the distribution of the Lincoln Highway film is paying 
$100 royalty a week. This amount is expected to be doubled in a 
short time. This income is separate from the Association's own use of 
the film. 



The American Institute of Architects through Elmer C. Jensen, 
Chairman of the Highway Committee, is extending co-operation by 
designing a native stone arch which will be erected by E. F. Redman, 
of Salt Lake, over the Lincoln Highway at the Utah- Wyoming line, 
just west of Evans ton, Wyoming. The design will be available for 
the use of others who patriotically wish to erect similar arches. 

The Institute is designing, after suggestions of Marcus M. Marks, 
president of Manhattan Borough, a terminal marker for the eastern 
end of the highway, and also an artistic adaptation marker for use on 
the streets of New York. 



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The Hud* 



VOLUME V. 



DETROIT. MICHIGAN. APRIL 22. 1916. 



NUMBER 43 




Digitized by VjiUU' 



Loomis Demonstrates Super-Six to Rival Selling Super-Sixes 



GS. LOOMIS, general manager of the Southern Motors Co., 
distributor at Louisville, Ky., was at the factory on the 6th. 
He told the story of how he demonstrated the Super-Six to the 
assistant sales manager of a rival car of the "high-priced group." 
"The gentleman came to our place and asked for a ride in the Super- 
Six. We took him to a test hill and showed him what the car could 
do. We first made the hill on high gear at 15 miles an hour. It went 
up like a race horse with power in reserve. He asked to try it at 10 
miles. We did it just as easily. Then he wanted to know if we would 
stump the Super-Six by trying the hill at a 5-mile gait. I showed him 
by doing it handily. He was convinced. He said it 'was a very 
wonderful car.' I like to have the 'show me* folks come in. We 
always show them." 

The above is an exterior view of the Louisville salesrooms and 
garage of which Mr. Loomis is justly proud. The place is 138 feet 
front by 200 feet deep. The location is ideal. The picture was taken 
from the grounds of the Tavern Club, one of the exclusive clubs of 
the Kentucky metropolis. 

Rich Farmer Buys Super-Six 

" A FARMER with a fortune near the million mark has just 
A\^ bought a Super-Six from me," writes W. W. Farrar, manager 
of the F. H. Cole Motor Co., Hudson distributor at Bloom- 
ington, 111., under date of the 16th. 

"This farmer has owned about eight different makes of cars, all 
high-priced ones. This spring he decided to purchase a new car. 
The agencies for high-priced cars were hot on the trail of my farmer 
prospect and gave him demonstrations. Then he came to me. I 
took him out in the Super-Six and got his order. 

"I feel pretty proud of this sale, as the farmer in question has the 
means to pay as much as he wants for a motor car and has already 
owned cars costing as high as $5,000. 

"I have just added to the list of Super-Six buyers our Secretary 
of State, whose last car was one costing him nearly twice as much as 
the Super-Six. 

"We took five Super -Six orders Friday, three on Saturday, two on 
Sunday and one on Monday. Among my buyers are several physicians. 

Looks as though the F. H. Cole Motor Co. with the help of the 
Super-Six is going to make a new Hudson record in Bloomington. 



Salesmen Should Prepare Now 

WE hear it said every now and then that the Super-Six is such 
a wonderful car that it is "going to sell itself this year." 
It IS a wonderful car. We all know that it is. 
But it will NOT sell itself. If it was ten times as good a car as 
it is it could not be depended upon to sell itself. 

The Super-Six salesman rightly equipped with a thorough training 
concerning the car ought to, and no doubt will have, pretty easy sailing. 
The Salesman's Pocket Manual and the other standard Hudson 
text books will thoroughly educate the men who are selling Super- 
Sixes. A study of these books and attendance at regular salesmen's 
meetings will give a mastery of the particular points necessary to sell 
the Super-Six, of which we are all justly proud. 

Work Wins 

Work wins the Salesmanship Stakes every time. There are a 
good many salesmen greeting prospects today who have made a 
pot of money. No longer does the lust for gold lure them to the 
salesroom. They've past that stage. They like the game. Work 
and the sheer joy of testing the continuance of their power magnetizes 
them to the old tasks. Work and happiness are and always have 
been genuine playmates. 

Prospects Like Sincerity 

The veterans will tell you that the motor car salesman who is 
sincere and who, at the same time, is an authority on his car, wins 
his prospect. 

The prospective buyer likes to deal with a man who knows his 
car; who does not find it necessary to confine himself to mere general- 
ities, but who is right there with the precise facts that obviously come 
from definite education concerning it. You cannot hide sincerity, 
neither can you imitate it. It rings true. The Super-Six salesman 
who reveals to his prospect sincerity and knowledge, evidences of both 
integrity and ambition sells HIMSELF to his prospect and thus has 
his battle more than half won. 

Brains Get Their Reward 

The Super-Six salesmen who use their brains and their enthusiasm 
have a royal road open to them this year. At the end of the big selling 
season the salesmen ought to be able to look back upon a vista of 
great success. Surely the rewards in accomplishment, in net results, in 
money earned, are inducements sufficient to warrant the most con- 
scientious preparation for the task. So it is urged that our salesmen 
get busy at once, if they have not already done so, and master the 
Super-Six and all its sure-fire talking features. By and by when 
production has advanced to the point where the cars are going to 
distributors and dealers in larger volume and the demand is greater 
than even now, there will be little time for anything but demonstrat- 
ing and selling. Ambitious Super-Six salesmen will get ready NOW. 

Fine Display at Clinton, la. 



County Judge is Hudson Dealer 

RJ. NOONAN, Hudson dealer at Hondo, Texas, is the rare 
combination of a jurist and a business man. He is the head 
of the Hondo Auto Sales Company and also the County Judge 
of Medina County, Texas. On his official stationery as judge he 
writes the factory as follows: 

"The Super-Six is a beautiful car and much admired by everyone. 
The Hudson has earned a most enviable reputation in this locality 
and of the large number of the various models now in use all have 
given universal satisfaction. We do not believe that there is a Hudson 
owner who would not gladly endorse the Hudson car in a most flatter- 
ing manner, because it has delivered the goods. 

"We pronounce the Super-Six the acme of automobile perfection 
both from an engineering as well as from an artistic point of view, 
and we wish you a banner year of success." 



TWO beautifully finished Hudson Super-Sixes were displayed 
in what is said to have been by far the most attractive booth 
at the auto show recently held at Clinton, Iowa. The picture 
of this booth gives but a suggestion of beauty. On the white satin 
ribbon across both hoods was painted in black outlined letters "Hudson 
Super-Six." The Super-Six display was surrounded during the whole 
period of the show. 



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ADVERTISING DEPARTMENT 
BULLETIN 



Triple Demonstration Folder 

A folder which tells the meaning of a "A Triple Demonstration" of 
the Super-Six -which is acceleration, hill-climbing and speed— goes 
to all distributors and dealers this week. 

Hudson Super-Six Greatest of All Patents 

We are sending to all distributors and dealers a quantity of folders 
with this title, which is self-explanatory. It is a good piece of 
literature to slip into your mail, or to hand to a p rospect. 

You Are On the List 

This folder deals with a subject that is of vital importance to the 
Advertising Department— the getting of photographs of the Super-. 
Six in various situations for use in the weekly window bulletin, 
Triangle and general publicity purposes. Please fill in and return 
the postcard accompanying this folder. 

Crankshaft Pictures 

These are now being mailed. We suggest that distributors and 
dealers have them framed and prominently displayed in their 
offices, salesrooms, garages, etc. 

Official Certificate of A. A. A. 

We have a quantity of these on hand and more will be sent 
distributors and dealers who write for them. 

Publicity Stories 

A number of new publicity stories are being prepared, many 
accompanied by interesting photographs. Get as much of this free 
publicity in your local papers as possible. 

A special publicity story covering the recent record making speed 
trials at Daytona, Fla., is being prepared. This is a big feature 
and we would like to see it used extensively. 



A Busy Spot at the Factory 



Artillery Major Uses Super-Six 



ONE of the busiest places at the Hudson plant is the shipping 
dock. This is particularly true just now, as the daily output 
of Super-Sixes is constantly increasing. The upper picture 
shows the completed cars lined up on the shipping platform. The 
lower picture shows the trestle used to run them up into the freight 
cars, where they are anchored for their journeys far and near. 

Man is the Factor in Business Success 

Gloucester Dealers Rise Superior to Location 
and Circumstances. 



THE Super-Six daily becomes more popular with prominent 
military men. Existing conditions in the affairs of the United 
States have caused a marked increase in army activities. Motor 
cars of proven power, endurance and speed are being selected by 
officers of the United States Army whose duties demand dependable 
cars. 

. The latest purchaser of a Super-Six is Major S. F. Bottoms of the 
Coast Artillery Corps. We show the Major at the wheel of his new 
car on the parade grounds at the barracks at Fort Scott, near San 
Francisco, Cal. 



PERKINS & CORLISS are the Hudson dealers at Gloucester, 
Mass. Years ago they started in business on $200 of borrowed 
capital. Today they are doing a business of $300,000 a year. 
Gloucester, the field of business operations of this undaunted firm 
of business optimists, is practically an island. And it is a rocky, some- 
what desolate one at that. The population is around 25,000. Yet in 
what many business men would call "bum territory" these intrepid 
men are selling 300 motor cars a year, with a good proportion of 
Hudsons. 

No one has ever heard Perkins & Corliss wail "poor town." They 
never wail at anything, but just everlastingly plug away. They knew 
when they started that it was not the best field in the world. They 
knew the population was small. But they are men with the heart 
and spirit to fight and win. And they have won. Besides selling 
motor cars they have a side line in purveying gasoline and oil. They 
sold something like 682,000 gallons of "gas" last year. In the same 
time they have carried a stock of $50,000 worth of tires and about 
500 barrels of oil. They have six tank wagons on the road. Many 
times before they demonstrated the kind of business stuff they were 
made of, this firm was dissuaded from stocking up so heavily. They 
were advised to be more conservative* in such an unfavorable location. 
Deaf to this kind of counsel they went right ahead. All things con- 
sidered, the Perkins & Corliss success is a splendid lesson of business 
courage, of business integrity and optimism. Given a better territory 
and more favorable business environment, we wonder what this firm 
might have achieved. Or, maybe to have triumphed over obstacles is 
the greater success after all. 




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What Factory Visitors and Correspondents Say 



Rain Booms Texas Sales 



WF. ROSE, general manager of the 
Rose-Fosdick Co., distributor at 
Dallas, Texas, was at headquarters 
during the past week. To the editor he said : 
"We have just had a tremendous rain in 
Texas, the first in some portions of the State 
since last September. This big wetting abso- 
lutely assures fine crops and a prosperous 
year. I look for the biggest year the Hudson 
ever had in Texas. Money plentiful and the 
great Super-Six car assures it. My trip 
through the factory has been a revelation to 
me. It was worth the trip all the way from 
Texas to see such production activity and the 
vast accumulation of materials for building 
the season's output of Super-Sixes." 



Will Mr. Super Syrksis 
Buy a Super-Six 

A prominent fruit dealer named Super 
Syrksis, of Bay City, Mich., is a prospective 
buyer of a Hudson Super-Six. This gentle- 
man is a native of Greece, as his name 
might indicate. That he is considering the 
purchase of a motor car is evidence of the 
fact that, like so many of his countrymen, 
he has found prosperity in the United 
States. If the Greeks and Italians did not 
know more than most anybody else about 
fruit, a not easy commodity to handle 
successfully, the sons of sunny southern 
Europe would not be the leading fruit 
merchants of the country, which they are. 
Simply another proof that it pays to know 
your business perfectly. 

It would be eminently appropriate for 
Mr. Super Syrksis to buy a SUPER-SIX. 
The editor hopes Mr. Super Syrksis selects 
a Super-Six, because it will make a good 
story, and the buyer, it goes without 
saying, will have a good car. 



Scottsville Dealer Builds 

WH. ROBINSON, Hudson dealer at 
Scottsville, on the West Michigan 
coast, is to have a new salesroom 
and garage. He recently purchased property 
on a prominent corner, 60 feet front by 140 
deep, and will alter it immediately. When 
completed it will be an attractive home for 
the Super-Six and one of the best located 
garages in Mason county. 

Stuyvesant Builds at Cleveland 



FE. STUYVESANT, president of the 
Hudson-Stuyvesant Motor Car Co., 
distributor at Cleveland, Ohio, visited 
the factory last week. He says the new 
Hudson sales-room and garage on Euclid 
Avenue will be ready for business about the 
middle of May. The roof is up and the 
building is inclosed. When completed it will 
be one of the finest establishments for the 
display of motor cars in Cleveland, which 
has some pretentious places. 

Distributor Bender Talks Snow 

GEO. E. BENDER, president and general 
manager of the Hudson-Bender Motor 
Car Co., distributor at Kane, Pa., was 
at the factory a few days ago. 

"The roads in my part of the country are 
impassable. We had the heaviest snow storms 
ever known in March. I took a trip in a 
Super-Six awhile back, driving through un- 
broken roads to adjacent towns. Every- 
where there was snow from 8 inches to 2 feet 
deep with high drifts. We are 2,200 feet 
above sea level and the mountainous roads 
test motor cars under best conditions. My 
Super-Six tore through snow, up and down 
grade with power to spare. I have never seen 
a car of any make or description except the 
Super-Six that I would again attempt to take 
over that trip. The roads are banked with 
snow right now. The March snowfall broke 
all previous records in my section." 

J. J. Bisett, dealer at Bradford, Pa., accom- 
panied Mr. Bender to Detroit and they 
visited the factory together. Both were 
enthusiastic over conditions as they found 
them and predicted a great Hudson year. 



Goldsmith Expands at Atlanta 

THE major portion of the four-story 
building on Peachtree street, north of 
Cain street has been leased to J. W. 
Goldsmith, Hudson distributor at Atlanta. 

Mr. Goldsmith acquires 50,000 square feet 
additional floor space, on a ten-year lease. 

The whole building covers an area 100x130, 
Mr. Goldsmith getting 50x130 in the base- 
ment, the same on the first and second floors, 
and 100x130 on the third and fourth floors. 

The building will cost $90,000. It will be of 
mill construction and finished in white lime- 
stone, having the Sprinkler system, a large 
electric elevator and all the modern facilities. 

Mr. Goldsmith will introduce the most up- 
to-date methods of distributing cars and will 
spend $6,000 on the showroom for the display 
of the Super-Six. 

Service Boosts Sales 

THE Henley-Kimball Co., of Portland, 
Maine, in a letter of April 12 reported 
as follows: 
"As a result of the kind of service which 
Mr. Lawrence, Hudson dealer at Augusta, has 
assured his customers they are entitled to and 
will receive, he has already sold twenty-six 
Super-Sixes in a territory where the greatest 
number of Hudsons ever yet sold in one year 
was fifteen." 

Ailing of Rochester Pleased 



"T NEVER had so little to talk about or 
I so little to do" is what E. M. Ailing, of 
^ Ailing & Miles, Inc., distributor at 
Rochester, N. Y., said to the editor at the 
conclusion of a recent tour through the plant. 
"I'd like to say, though, that I am really 
affected by the increase in production and the 
evidences of preparation of manufacturing 
Super-Sixes. I fancy that in a few weeks 
from now, judging by the way things look at 
the factory today, the cars will be coming 
through in considerable numbers. The Super- 
Six is simply wonderful and has created more 
curiosity, more inquiry, more actual demand 
in my territory than any other motor car I 
ever knew of. I expect to do a record business 
this year." 



Digitized by VjiJOy LC 



VOLUME V. 



DETROIT. MICHIGAN. APRIL 29. 1916. 



NUMBER 44 



To the Approximately 15,000 Purchasers of 

Hudson Super-Sixes 



THE first steamboat was derisively called "Ful- 
ton's Folly." 

As Wm. Pitt in the House of Commons de- 
nounced the possibility of a steamboat crossing 
the Atlantic, the first boat from America steamed 
into Liverpool Harbor. 

Dr. Ben Johnson, wisest man of his time, said, 
"No man can travel as fast as twenty miles an hour 
and live. At such speed," he said, "the wind 
pressure would make breathing impossible." 

Prof. Langley, Director of the Smithsonian In- 
stitution, was driven to an early death by ridicule 
and abuse, made against him in congress because 
of his experiments with the flying machine. The 
very machine which failed in the first trials has 
since made successful flights. 

Progress triumphs through a torrent of ridicule, 
vituperation, villification and abuse. 

The "knocker" greets every advancement. He 
is ubiquitous — a destroyer — a disbeliever — and a 
spreader of untruth. 

Think of him in connection with the automo- 
bile. 

Cadillac was the first to adopt the electric self- 
starter. You remember the talk then. 

According to rumor Cadillac had to take back 
hundreds of cars either to replace the starting de- 
vice, or to remove it entirely. 

That was only four years ago. 

Then a year ago you heard the eight was a 
failure. Because the cylinders are set at an 
angle, it was predicted the weight of the piston 
would wear them oval, making compression im- 
possible. 

And last summer you heard that the Packard 
Twin-Six was a failure. 

Details that made the stories seem authentic 
were not lacking. Motors were said to be literally 
burning themselves up. The motor, it was claimed, 
had to be entirely redesigned. 

Just now the Hudson Super-Six occupies the 
attention of motordom. 

Now here are the facts presented with all the 
weight of our commercial integrity to substantiate 
them: 

In excess of 4,500 Super-Sixes have been de- 
livered. 

They are being used in every section of America 
by every type of driver. 



No car has ever been put to more severe use, 
for no other car has ever been sold with such posi- 
tive claims as to performance. Every Super-Six 
owner demands and is getting greater efficiency 
and greater performance despite what you have 
heard than he has ever required of any other car. 

We do not believe automobile makers have given 
invention to the stories about the Super-Six. 

But, sometimes, to hold orders from being 
placed for the Super-Six, salesmen and dealers 
make statements that are the expression of wish 
rather than fact. 

Such rumors have their effect upon some buyers. 

The choice of the Super-Six may be regarded 
with waning confidence because of what one hears 
from such unreliable sources. There are approxi- 
mately 15,000 who have placed their orders for the 
Super-Six. They should know the facts. That is 
our only reason for publishing this statement, as 
we know the cars will not fail to prove every claim 
we have made for them. 

The Super-Six has made 100 miles in 80 minutes 
and 24 seconds, which is faster than any other 
stock car has ever gone for such a distance. 



Official statements of the time records have 
been issued by the American Automobile Associa- 
tion covering tests of speed and endurance. 

On Daytona Beach a stock chassis Super-Six, 
identical in every mechanical detail with all Super- 
Sixes, traveled one mile at a rate of 102.53 miles 
per hour. This is a new record for a stock chassis. 

One phaeton model Hudson Super-Six, fully equipped 
with top, windshield, fenders, etc., just as the cars are shipped 
from the factory, was driven 1,350 miles at a speed exceeding 
70 miles an hour. These grueling tests would reveal any 
weakness anywhere in the car. No owner will ever put his 
car to such a trial in years of use that the Super-Six was 
subjected to long before we ever announced it to the public. 

The 4500 buyers who have received their Super-Sixes know 
that in acceleration, in speed, strength, power, sturdiness, 
endurance, comfort and safety, they have a car that is ex- 
celled by none other. 

Our production is getting larger daily. The demand for 
the Super-Six far exceeds our greatest hopes. We were not 
prepared for such a demand. 

If you who have placed your order for the Super-Six 
will bear with us until delivery can be made, we know its 
performance will be so exceptionally satisfactory as to con- 
vince you that it is worth waiting for. 

Remember the skippers of sailing craft said the steam- 
boat was impractical and dangerous and ask yourself: 

"What shall I believe that I hear about the Super- Six?" 

HUDSON MOTOR CAR CO. 



DEALERS NOTICE — // you think this article would be of interest if sent direct to 
those who have ordered Super-Sixes of you and to your prospects zee will gladly sup- 
ply 'whatever reprints of this page you may require. Please place your order at once. 



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Google 



"Kansas City Kansas Best 
Garage" 

HIS is the title the Northwestern Ga- 
rage and Storage Co., Hudson dealer at 
Kansas City, Kansas, has given to its new 
establishment. The new place was form- 
ally opened on February 22nd with music 
and entertainment for the 4,000 who at- 
tended. A glance at the pictures shows 
it to be a pretentious and beautiful home 
for the Hudson Super-Six and worthy the 
title given it. It has 16,000 feet of floor 
space. The top pictures shows the ladies' 
rest room, a charming apartment set aside 
for the exclusive use of the company's 
many women owners of Hudson cars. The lower pictures show the 
exterior of the handsome building and an interior view of the service 
garage and storage sections. Mr. Jennings writes that "the company 
has spared no pains or expense to make this the finest Hudson Service 
Station in the State of Kansas, as we feel that there is nothing too 
good in the way of equipment to take care of Hudson Service, as 
Hudson owners represent our very best class of patronage." 



Minneapolis is Prepared For 
Hudson Service 



Hudson Service Splendidly Exemplified 

TIE Harrington-Gifford Company, Hudson distributor at Spring- 
field, Mass., have just received the following letter which they 
forwarded to the factory: 

Chicopee Falls, Mass., Apr. 20, 1916. 
Gentlemen: 

Permit me to congratulate you upon the efficiency of your Service 
Corps, Sunday, April 16th, when we had a slight accident, demolishing 
a front wheel. Ten minutes after a call was sent to your office your 
men were on the spot in Chicopee Falls. Ten minutes later we were 
on our way home with a new wheel. 

Your Messrs. Brown and Miller are certainly a credit to you and 
the Hudson company. I congratulate myself upon having signed a 
contract for a Hudson Super-Six. Very truly yours, 

E. J. O'NEIL. 
1 Commenting upon the letter, the Harrington-Gifford Company 
wrote: "The writer of above letter owns a 1916 Six-40. To avoid 
running over a small child, Mr. O'Neil turned his car into a tree, 
which demolished his front wheel. Chicopee Falls is about five miles 
from our service station, so you can see the time required for our 
Service Corps to get to his assistance was very slight compared to the 
distance. We believe if more of the Hudson dealers would adopt the 
White Service Car it would be one of the best ways to advertise that 
money could buy." 



Hudson Not Party to Install- 
ment Plan 

A WRONG impression may have been created in the 
minds of dealers because of certain advertising that 
recently has been appearing. 

No definite statement is made, but the reader is given an 
idea that the Hudson amongst other companies had officially 
agreed to participate in a plan of installment purchase for 
Hudson cars through the hands of its dealers. 

This is not correct. The Hudson Company never has 
found it necessary to sell its car by any plan of this kind. 
Its product always has been in demand for cash. The com- 
pany does not look with favor on such a plan. On the con- 
trary, it strongly discourages it. 

The Hudson Company is in no sense whatever a party to 
the plan advertised. No attention should be paid to this 
publicity. So far as the company knows no Hudson dealer 
is a party to this plan. Dealers are advised, therefore, to 
continue to sell Hudson cars on the same terms as heretofore 
and to disregard the implied participation of the Hudson 
Company in this advertised installment plan. 



THE new home of the Super-Six at Minneapolis is a model one 
among the growing number of pretentious Hudson establish- 
ments. "The Twin City Motor Car Co. is proud of the new 
place," said J. P. Upham of that company, who was a factory visitor 
a few days ago. The new building was occupied for the first time 
on December 1st last. Mr. Upham says it is one of the finest motor 
car show rooms, service stations and garages in the whole country. 
He explained that the upper picture in the above group was taken 
from the outside at night, a thirty minute exposure being necessary. 
As may be judged from the picture, the Super-Sixes are seen to the 
best possible advantage by passers by. The interior furnishing and 
equipment is of the richest sort, even to the beautiful silk curtains. 
The lower left hand picture gives a view of the interior of the sales- 
room and the right hand picture shows the exterior of this large and 
imposing building. 

Mr. Upham departed from Detroit in a cheerful mood. The 
editor interviewed him. This is all he had to say: "The factory is 
O. K. I've been through it. Production is O. K. I've watched it. 
The Hudson Super-Six outlook in Minnesota is strictly O. K. The 
car is O. K., and the hit of the day. I am perfectly happy." 

Police Captain Prefers Super-Six 



THE San Francisco police have caught the Super-Six enthusiasm 
which is daily becoming more contagious. Captain Henry 
Gleason of the San Francisco Police Department has been tak- 
ing an interest in the Super-Six and recently gave one a trial. As 
usual when the Super-Six pulls up at the curb at any point in San 
Francisco's down-town section a crowd gathers about the car. This 
was no exception when Captain Gleason started out to demonstrate 
the speed and power of the Super-Six, as may be seen in the above 
picture. 



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ADVERTISING DEPARTMENT 
BULLETIN 



Proud of Triangle Radiator Cap 



Special Touring Sedan Publicity 

The touring'sedan photographs are now ready and will be mai 
at once with several special publicity stories. This publicity \ 



mailed 

^ w _,__ ity will 

help distributors and 'dealers sell their touring sedans and it is 
suggested that a special effort be made to get it published in their 
local papers. 



Folder Asking for News Bulletin Pictures 

The folder entitled "You Are on the List, Do Your Share" has 
been sent out. Again we urge distributors and dealers to co- 
operate with us on pictures for the news bulletin and TRIANGLE. 
Often these can be used for general newspaper publicity. The 
folder fully covers the question: Please "Do Your Share." 
Pill out and return the post card. 

Photographic Post Cards For Owners' Use 

A package of 12 post cards will be placed in the pocket of each 
car; shipped from the factory. Each package will picture the 
particular car in which it is placed. The buyer's attention should 
be called to these, as he might want to mail them to his friends 
to show how his new car looks. 

"Hudson Super-Six The Dynamic" 

This folder is of considerable value to Super-Six owners, as it 
tells them how to determine the accelerative possibilities of any 
car as compared with their own. We have a stock of these on 
hand and will be glad to send a further supply to distributors 
and dealers on request. 

Portfolio Photographs 

These portfolios are beautiful and ought to play an important 
part in the selling of Super-Sixes. It is suggested that these be 
distributed freely to salesmen and dealers and used on every 
possible occasion. We have plenty of them and a further supply 
will be sent on request. 

Envelope Inserts 

We still, have on hand a stock of the following envelope inserts: 
"What's In A Name"; "Hasty Buying May Mean Long Regrets"; 
"No Change in Super-Six During Mid-Season"; "A Patented 
Motor"; "Progress and Improvement After the War"; "The Car 
of Cars"; "How the Super-Six Differs from a $5,000 Car." 
These envelope inserts each have splendid selling value and good 
results will be obtained by including them in your mail. More 
will be sent on request. 



Super-Six Conquers Again — 

Climbs Parker Hill in Boston 



(This is not a picture of Mr. Peverill.) 

" A STRIKING illustration of the value of the Hudson trade 
f*K mark was brought home to us recently," writes J. A. Peverill, 
** "*• of the Peverill Motor Sales Co., Hudson distributor at 
Waterloo, Iowa. 

"We sold two cars in one family in an adjacent small town. As the cars were 
being made ready for delivery, instructions were given by the writer to install the 
usual nickel plated triangle on the radiator cap. The ladies, who were standing 
near by, overheard this conversation and at once objected, stating they did not 
want any advertising marks of any kind stuck on their car. In fact, they asked 
us if we could not take the enamel triangle off the front of the radiator. 

"The cars were delivered to these people without the triangle on the radiator 
cap. Some two weeks later, the wife of one of the owners came to us and wanted 
to know how much we would charge to install the triangle on the radiator cap of 
their cars. When asked the reason why they wanted the triangle now, but did 
not want it when the car was delivered, she stated that so many people compli- 
mented them on their good judgment in purchasing a Hudson car she felt she 
wanted everyone to know they owned and were driving a Hudson." 

The moral of the foregoing story is obvious — get the Hudson 
triangle on the radiator cap of every Super-Six you deliver to its 
owner. These trade marks are emblems of distinction. The Hudson 
Super-Six is a car owners are proud to be seen driving. The triangle 
on the radiator cap will make the Super-Sixes recognizable to every- 
body on the road. Their use is the best kind of advertising. Hudson 
distributors and dealers are urged to make it a point to use these 
trade marks on every car that leaves their hands. 

Portland, Maine's Unique Service Ad. 

THE Henley-Kimball Co., Hudson distributors for the State of 
Maine, are advertising Hudson Service in an ingenious way. 
The ads. are three column by eight inches and most of the 
space is taken up with an outline of the map of the State of Maine. 
Nothing appears on the surface within the outline but circles showing 
the names of the various cities within Maine's borders where there 
are Hudson Service Stations. These are names in plain type. The 
text of the ad. reads "Locate on this map the cities and towns you 
go through when you are touring. This map shows the location of 
Hudson Service Stations in Maine. Expert mechanics and Hudson 
parts at every station. Our universal inspection system offers Hud- 
son owners unprecedented service." The signature of the distributors 
is at the bottom. The ads. are tastefully bordered and four Hudson 
Super-Six triangles occupy the corners. These ads. tell of Hudson 
Service in a splendid way and the plan is one that might profitably 
be followed by other distributors and dealers. 

Super-Six Triangle Jewelry is Ready 



THE Super-Six, with Lon Dearborn of the Henley-Kimball Co., 
distributors at Boston, at the wheel, was driven up Parker 
Avenue to the summit of Parker Hill on high gear, carrying 
one passenger. This test was a casual one made in the course of a 
demonstration of the Super-Six car to a prospect who wanted to see 
what it could do. The hill in question is regarded by motorists as a 
particularly stiff one and rarely traveled on high gear. There was 
never any question about the ability of the Super-Six to do the trick. 
It went at its task in the most willing manner and increased its speed 
as it climbed the steepest part of the hill. Mr. Dearborn's prospect 
remarked when the summit was reached "this demonstration means a 
lot to me. This Hudson Super-Six is some car to perform a stiff hill 
climb like this and do it with such convincing ease." It seems super- 
fluous to add that one more order was added to Boston's growing 
list. 



Lapel Chain: 60 emnte mach, nmt at Detroit 
Lapel Chains, gold filled. Emblem and 
attachment same as lapel button— illustration 
shows one-half size. 



Lapml Button, 25 cent* mach, nmt at Detroit 
Border and lettering, gold plated back- 
ground blue enamel. Screw back attachment 
— illustration shows exact size. 



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Cowboy Distributor a Visitor 



n 



^OC" A. T. Crawford, the cowboy dis- 
tributor of Hudson cars at Scott's 
Bluff, Nebraska, was at the factory 
last week. "Doc" is a witty westerner, and 
entertained all hands at the factory with his 
breezy drolleries during his stay. 



Super-Six Finish Stands Test 

TIE Heydt Motor Co., Hudson dealers at 
Reading, Pa., not long ago put the 
finish of a Super-Six Phaeton and 
Touring Sedan to a severe and unusual test. 
The method they adopted was to throw 
quantities of yellow clay mud against the 
bodies and leave it on to dry twelve hours 
or so. In due course the cars were washed 
and there was found to be absolutely no 
marks or dulling of the finish on either car. 

Mr. Heydt writes that this was one of the 
most convincing demonstrations of the 
superior process of finishing the Hudson ever 
made in his vicinity and that some of the 
best carriage painters and finishers declared 
it a wonderful test. 

The value of the test is accentuated by the 
fact that motorists in that part of Pennsyl- 
vania habitually avoid these roads of yellow 
clay as they have the reputation of dulling 
the body finish of their cars. 

Mr. Heydt is to be congratulated on having 
had an opportunity to prove the company's 
claims as to the quality of the finish on 
Hudson cars. 

He Signed Second Hudson 
Contract 

\ man who signed the second contract 
as a Hudson dealer was H. H. Dillon of 
the Lord Auto Co., distributor at 
Lincoln, Neb. 

Mr. Dillon was at the factory last week for 
first time in two 
ars. Viewing produc- 
ion, plant expansion 
and mixing with old 
friends gave him 
an interesting few 
days. The new 
Hudson Super- 
Six compensa- 
ted motor has 
proved more than 
ordinarily inter- 
esting to Mr. 
Dillon, who is a 
graduate of the 
"Boston Tech" 
and an engineer of 
no mean attain- 
ments. Naturally 
. patent of such im- 
jrtance, and relating 
he particular car he 
...«.„ets, has excited 
his intense interest and was one of the 
things which attracted him to Detroit. 



McCrae At Plant 

PR. McCRAE, vice-president of Ailing 
& Miles,Inc.,distributors at Rochester, 
N.Y., has been at headquarters in 
Detroit. * Mr. McCrae formerly was head of 
the Claims Department here and has enjoyed 
visiting with old office comrades. 



H. G. Knessi. 



All Invited to San Diego 

Everybody is invited to San Diego by M. L. 
Sarsfield, our distributor at that point. 

The following invitation has been received from 
Mr. Sarsfield with the request that it be printed 
in the TRIANGLE: 

An Invitation 

The Panama California International Exposition 
extends the most hearty invitation to every auto- 
mobilist in the United States and Canada to 
drive to San Diego and participate in the unique 
programme of spectacular automobile events to 
take place on the thirty-acre demonstration field 
in the heart of the Exposition. 

Those who make a transcontinental journey to the 
Exposition will be given a reception to linger a life- 
time in their memory. 

The Exposition has just gotten up a series of 
beautiful medals of gold, silver and bronze, these to 
be given to long distance tourists arriving at the 
Exposition between April fifteenth and December 
thirty-first nineteen hundred and sixteen. 

The reception committee here will pin a gold 
medal on transcontinental tourists, silver on the 
one making a journey of two thousand miles, and 
every one coming over five hundred miles gets a 
medal of bronze. 

The reception given these parties will make any 
efforts they have made well worth while, and through 
the publicity and special events department, their 
achievements will be heralded by motion pictures and 
newspapers around the world. 

San Diego invites you to the most unique motor 
show ever given, and will make your trip worth while. 
Very truly yours, 

M. L. SARSFIELD. 



Diggs of Helena at Factory 

RL. Diggs of the T. C. Power Motor 
Car Co., Hudson distributor at 
Helena, Montana, was at the factory 
for a couple of days last week. Mr. Diggs 
brought with him news of a big demandtfor 
Super-Sixes in his territory. 

Knessi of Washington, D. C. 
at Factory. 

HG. KNESSI, vice-president and 
treasurer of the Semmes Motor Co., 
distributors at Washington, D. C, 
was a recent visitor at headquarters in 
Detroit. 

Mr. Knessi, one of the youngest Hudson 
distributors in the country, spoke of the quick 
rise to prominence of his company in these 
words: 

"In 1912 I sold five Hudson cars. In 1913 
C. W. Semmes joined me and we formed the 
Semmes-Knessi Motor Co., which has re- 
cently been changed to the Semmes Motor 
Co. In 1915-16 we marketed more light Sixes 
than all the other motor car distributors 
handling light sixes in the District of Colum- 
bia. We now have eight salesmen and employ 
twenty mechanics. Our leadership will be 
maintained with the Super-Six to handle this 
year." 

Mr. Knessi comes from a family that has 
held a foremost place in the mercantile world 
for three generations in the National Capital. 

Oak Park Dealer a Great 
Hustler 

ROBT. B. CRANDALL of the Crandall 
Motor Car Co., Hudson dealer at Oak 
Park, 111., is surely a hustler. His 
Hudson sales have gained at the rate of six 
hundred per cent in the three vears he has 
handled the line. His 
year he sold seven H 
sons. Last year tl 
number was 42. Hi 
allotment of Super 
Sixes is still more. 
He was at the fac- 
tory last week and 
said it would be 
hard to say ex- 
actly how many 
Super-Sixes he 
could sell if he had 
them the demand 
is so insistent. He 
has 21 bona -fide 
orders booked and 
awaiting delivery 
right now. Super- 
Sixes will cut some 
figure in Chicago*? 
lively suburb this yea 
Mr. Crandall had! 
first look at the plant in 
two years and commented on its expansion, 
improvement and big production activities. 



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VOLUME V. 



DETROIT. MICHIGAN. MAY 6. 1916. 



NUMBER 45 



Service First a Good Selling Slogan 



HUDSON distributors and dealers are mak- 
ing SERVICE FIRST a selling slogan 
this year. 
From all quarters of the country the com- 
pany is receiving advices of the success of the 
new service inspection plan. It is being adopted 
literally and with genuine enthusiasm. 

The plan is a good 
one. It is definite. 
It is equitable both 
to the dealer and to 
the buyer of a car. 

Motor car dealers 
generally recognize 
the fact that service 
is a far more im- 
portant factor in 
their business than 
ever before. 

Talking and ad- 
vertising "service" 
and rendering it are 
two different things. 

Hudson distribu- 
tors and dealers are 
expected to actually 
render real, tangible, 
definite service. 

This service,under 
the new Service In- 
spection Plan, IS 
SOLD WITH THE 
CAR. 

Much depends 
upon the intelligent 

operation of the service plan. Its terms are so 
clearly set forth in the hand book that no Hudson 
distributor or dealer will have any difficulty in 
perfectly comprehending it. 

The plan should be explained in detail to 
every purchaser of a car. Fill out each in- 
spection card with the owner's name, address, 
car number, etc., at the time the car is delivered. 
Explain to customers the time limit provision. 

Be sure to keep your records of inspection 
in shape for immediate reference when necessary. 

In outlining the inspection plan to your cus- 
tomer, make it clear that he will have his duty 



to perform as well as you. Call his attention 
to the lubrication chart in the back of the book 
and impress upon him the necessity of following 
the instructions, as perhaps no other feature of 
maintenance is so important to the life of a 
motor car as lubrication. 

It is a good plan to impress upon every pur- 
chaser of a car that 
his Service Inspec- 
tion book has a list 
of Hudson service 
'stations. Show him 
this list in order that 
he may see how many 
of them there are in 
the various states and 
Canada. Many sales 
have been closed 
through making the 
most of the service 
plan. 

If a Hudson owner 
from outside terri- 
tory calls upon you 
to make his inspec- 
tion, which falls due 
while touring, show 
him the same cour- 
tesy and attention 
as you would one of 
your own customers. 
The courteous ser- 
vice owners have 
received at the 
hands of Hudson 
dealers when away from home has earned a 
national reputation for Hudson Service. Keep 
it up. 

The company would like to see the white ser- 
vice cars standardized all over the country. 
Those already in use attract attention to Hudson 
Service and are a big advertisement to every 
distributor and dealer who has them. Informa- 
tion concerning the white service wagons will be 
given to those who ask for it. 

Talk Service. Sell Service. Educate your 
shop men to render it. Make your service REAL. 
It is a winning policy. 




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Thompson of South Dakota is a Hudson Booster 



ompson 



MARTIN O. THOMPSON, secretary and treasurer of the John 
P. Bleeg Co., distributors at Sioux Falls, S. D., visited the 
factory awhile back. Like many other distributors he came 
from his far western home to take a look at the new Super-Six in the 
course of production. After he looked everything over he said : 

"It is hard to realize just what this great factory is doing more 
than a thousand miles away. I am glad I came east and saw the 
production and the vast store of materials that will go into Super-Six 
cars. 

I never saw anything like it before. Few of us who see only 
the completed cars can visualize them in the raw state. The com- 
pleted parts of 30,000 motor cars stacked up in piles is really a rare 
sight. The vast progressive assembly filled with Super-Sixes moving 
on their journey to completion interested me greatly. 

I have always had a great deal of confidence in the Hudson 
organization and I have no reason to change my mind. No Hudson 
distributor can visit this factory and come into contact with the 
people who are at the helm without feeling enthusiasm and carrying 
away a better feeling than he brought with him." 

Mr. Thompson states that his company was about to make an 
experiment with a feature of Hudson service, which he outlined in 
these words: 

"In our country the men are all busy and don't have time to take 
their women folks out for afternoon calls and social engagements, 
and therefore owners of cars cannot get full efficiency out of them. 
Nine out of ten times the women won't drive, so we are coming to 
their rescue. We are going to put competent drivers in uniform and 
advertise to all Hudson owners that we will furnish one any time of 
the day or night when they may be wanted for a moderate charge. 
This is a form of service that will not only please Hudson owners, but 
give them a lot of satisfaction and keep them sold on Hudson cars." 



Suggesting The Hudson Dealers' Clipping Bureau 



HERE is a suggestion which, if acted upon by all Hudson distri- 
butors and dealers will give them a substantial return for the 
small amount of effort expended. The idea is to have dealers 
constitute themselves a clipping bureau for material published in their 
local newspapers concerning Hudson cars. 

A letter on the subject will be sent to everybody in the Hudson 
family with the TRIANGLE, accompanied by a pad of slips on which 
the clippings may be pasted and mailed direct to the Publicity Manager 
at the factory. 

In inaugurating this idea the advertising department has in 
mind the great advantage that will accrue to its dealer organization if 
we know at headquarters what they are doing in their own news- 
papers. We now have to depend upon the regular clipping bureaus 
and have no means of knowing whether or not they see all the items 
that are published about Hudson cars. The factory sends out publicity 
stories and does not know whether dealers get them inserted in their 
local papers unless the clipping bureaus send them in, or the dealer 
happens to think to mail us a copy of the story. Some of our dealers 



are active in getting publicity of their own creation into their local 
newspapers. We would like to keep track of this, and co-operate 
with them. 

Many of the stories our dealers get printed in their home news- 
papers are decidedly interesting and worth multigraphing to be sent 
to our whole organization for publication all over the country. Often 
there is a suggestion in the special publicity stories and advertising of 
dealers that will bear repeating in the TRIANGLE so that all may 
read it. 

If distributors and dealers will designate some one person in their 
organization to watch the papers and clip them and paste the clippings 
on the little pads mentioned above the clipping bureau will get an 
immediate start. It is not necessary to send in the clippings every day 
— once a week will be often enough, unless the article is one of particular 
interest that it is desired to have the factory know about at once. We 
hope our dealers will appreciate this suggestion enough to commence 
at once. The labor involved is slight. Attention to it is all that is 
necessary. 



Experienced Distributor Thinks Hudson Service Inspection Plan Best Yet 



JC. SCHWARTZ, of Gomery & Schwartz, distributors at Philadel- 
phia, was at the factory last week. 
In a casual chat, the editor asked Mr. Schwartz what he thought 
about the new Service Inspection Plan. "The best solution of the 
service problem yet attempted" was his instant response. "We are 
making it one of our best selling arguments. In many cases sales 
have been closed on the strength of it. We are devoting much time, 
thought and discussion to it. A lengthy circular letter analyzing the 
plan has recently been sent to all our dealers. The idea is to educate 
our whole organization in the operation of the plan so that it will 
accomplish its purpose in a way that will perpetuate the country-wide 
high reputation of Hudson service. 

"Our mechanical men have a meeting every Monday, with the 
technical manager in charge. The new service inspection plan is 
discussed invariably at these meetings. 

"Our salesmen have a meeting every morning at 9 o'clock with 
the sales manager presiding. The day's work is outlined, and sales 
problems discussed. These frequent meetings have the effect of keep- 
ing every department at the highest point \f efficiency and enthusiasm, 
and the department heads in close touch with their men. The Super- 
Six is an unusual car and we will have a great year marketing it." 

It will be seen that there is system at Philadelphia. It takes 
system to properly run a big business. Regular meetings of the 
various departments with free discussion of the problems of service, 
selling and advertising cannot fail to be productive of excellent results 
in education, in enthusiasm, in selling power. The Philadelphia 
system is commended to all distributors and dealers who may not 
now be following a similar course. 



J. c. s 



—2— 



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ADVERTISING DEPARTMENT 
BULLETIN 

Cabriolet Newspaper Ads. 

Proof sheets of four cabriolet newspaper advertisements Nos. 83 
to 86, inclusive, have been sent to all distributors and dealers. 
Plates or mats of these ads. will be furnished on request. In 
ordering please specify whether your local newspaper can use 
mats or plates. 

"Hudson Super-Six The Dynamic." 

Once more we bring this folder to the attention of distributors 
and dealers as one that has more than ordinary interest to the 
owner of a Super-Six car. It is suggested that this folder be 
kept prominently on display in your salesrooms and handed out 
to interested parties. More will be sent on request. 

Envelope Inserts. 

It has been demonstrated that many sales were traceable to 
little pieces of advertising literature like the envelope inserts we 
hand our distributors and dealers from time to time, so we hope 
they will not underrate their value. For instance, "Progress and 
Improvement Mean Change" is a folder that will make any 
prospective buyer think "Super-Six." "How the Super-Six 
Differs From a $5,000 Motor Car" is another folder that will 
influence a prospect every time in favor of a Super-Six. These 
folders make men think. Use them. We can send more of 
either of the two mentioned to distributors or dealers who request 
them. 

Folder Requesting Photographs. 

This folder not only conveys definite information on the subject 
of HOW TO TAKE GOOD PHOTOGRAPHS, but it also 
makes an appeal for them, particularly for use in the weekly 
pictorial news bulletin. We hope our dealers will give thought 
to this and send us good photographs for our publicity work. 



Illinois Secretary of State 

Buys Super-Six by 'Phone 

LEWIS STEVENSON, Secretary of State for Illinois, called up 
Mr. Hobbs, the Hudson dealer at Springfield on the telephone 
a few days ago and asked his opinion of the Super-Six. Hobbs 
told the State official all he could think of about the car. The Secretary 
didn't bother further about the matter but booked a rush order for a 
Super-Six phaeton. 

Tells of First South Carolina Auto Show 



Baltimore Adopts New Service Plan 



JAMES M. BLACK, of the Black-Frasier Motor Car Co., distribu- 
tors of Hudson cars exclusively at Columbia, S. C, was at the 
factory this week. He brought with him chat of the first auto- 
mobile show in his State, held by the Columbia Auto Dealers' Asso- 
ciation April 17 to 22. "The auto show was a great social event," 
said Mr. Black. "The 'first families' from all over the State and 
beyond flocked to Columbia to behold under one roof all the much 
advertised motor cars. I am right proud to relate that the Hudson 
Super-Six held the attention of the majority and won greater 
admiration by both men and women, young and old, than all the 
other cars displayed. We sold eight before our Super-Six was on the 
floor in the Hudson booth half an hour." 

Mr. Black has been a Hudson distributor since 1911. He says the 
demand for the Super-Six is greater than for any other model he has 
handled. He attributes this in part to the fact that every Hudson 
owner has found complete satisfaction with his car, and to the stir 
the Super-Six has made because of the convincing tests of speed, power 
and endurance to which it has been put. Mr. Black is a fine type 
of the modern hustling southern business man and the Black-Frasier 
Motor Car Co. occupies a position of importance in Columbia, South 
Carolina's fastest growing city. 



HUDSON dealers of the Lambert Auto Co., distributors at 
Baltimore, held a service convention recently. A feature of 
the occasion was the beefsteak dinner at the used car de- 
partment quarters, pictured above. The table was in the shape of a 
triangle. The diners wore white aprons, and music was furnished by 
colored minstrels. 

"Hudson Service" was the topic of the evening. Interesting ad- 
dresses were made by L. E. Lambert, head of the Lambert Automo- 
bile Co., W. E. Lambert, director of sales; George Norwood, manager 
of the used car department; E. J. McLaughlin, director of the whole- 
sale department; E. C. Smith, superintendent of the service depart- 
ment and Wm. B. O'Brien, Jr., district service representative of the 
Hudson factory. 

During the convention the following telegram was received at the 
factory: 

"The Hudson dealers under supervision of the Lambert Auto Co., 
agreeing to a man, hereby pledge themselves to adopt the 
new Hudson service plan in its literal sense. We congratulate the 
wonderful Hudson manufacturing organization on its great product 
the Hudson Super-Six." 

The center portrait above is that of L. E. Lambert. At left, W. E. 
Lambert. At right, E. J. McLaughlin. 

Posts Super-Six News Bulletin 

For whole Town to See 

J A. VOSS, Hudson dealer at Circleville, Ohio, posts the weekly 
Super-Six News bulletin on the main street of his town where 
everybody can see it. Manager O. L. Cartwright has had a nice 
framed bulletin board made, enclosed in glass and lined with dark 
wine-colored velvet. The Super-Six bulletin is promptly changed 
every week. The Voss establishment is located about half a block 
off the main street, from which the management can see the crowds 
gather about it. The whole town of Circleville knows about it and 
crowds constantly gather about the bulletin board with as much 
interest as though it pictured the latest prize fight or contained news 
of a world's series ball game. Mr. Cartwright says that they have 
gotten many inquiries about Hudson Super-Sixes from people who 
have seen the bulletins and who come to the salesroom for a close 
inspection of the car which is doing the wonderful things depicted in 
the weekly edition of interesting pictures. 

The suggestion in these framed bulletin boards at Circleville, 
Ohio, is one that might profitably be copied by other Hudson dealers. 
The Advertising Department is doing its utmost to keep the weekly 
pictures up to a high standard of interest. It has information that the 
bulletins are drawing crowds to dealer's windows and exciting comment 
all over the country. Dealers who are awake to opportunity will not 
look lightly upon the big advertising value of these weekly Super-Six 
bulletins. 

Seford Makes a Quick Sale 

FC. SEFORD, manager of the Helena Motor Car Co., dis- 
tributor at Helena, Ark., made a record sale of a Super-Six 
early in the month. Here's what the company writes about it: 
"From time to time we have noticed in the TRIANGLE reports of 
record-breaking sales. We have one ourselves which is entitled to 
a place near the top. Mr. Seford had a telephone call from our circuit 
judge who asked him to call at the office. Mr. Seford went at once. 
The judge said he wanted a Super-Six car. The contract was written 
on the spot and the judge signed it. The judge said he did not want 
a demonstration; that he had never even seen a Super-Six; that he'd 
read of its records in power and endurance and knew that the Hud- 
son people had the reputation of making good cars. That was enough 
for him." 



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gle 



Tickled To Be Hudson Dealer 

SE. MARQUIS, Hudson dealer at Mar- 
ion, Indiana, is one of the most enthusi- 
astic of the many dealers interviewed 
at the factory. 

Mr. Marquis sells Hudsons exclusively and 
has been a member of the Big Family for four 
years. The above picture was snapped as he 
started to drive a Super-Six from the factory 



S. E. Marquis. 

to Marion recently. This was at the time 
of the last big snow storm which blanketed 
the country and Mr. Marquis says the 
trip to Marion was a triumphal demon- 
stration of the Super-Six over the most 
unfavorable motoring conditions it would be 
possible to go up against. "I never met an- 
other car on the road for 45 miles out of 
Detroit," said Mr. Marquis. "And no won- 
der, for the snow was piled in high drifts. 
Driving five miles this side of Bryan, Ohio, 
I ran into mud instead of snow and the back 
axle of the Super-Six made a mark right 
through the center of the road. She pulled 
through without a falter. I would not have 
believed it if anybody told me such a story 
of tough going. The hubs of the car were 
solid with mud when I got back home. I 
know old owners of cars who now have Super- 
Sixes and say they never had their equal. I 
tell you I am proud — just tickled to death 
to be a Hudson Super-Six dealer." 



Service 



"QERV1CE Does Not Mean 
^% Something for Nothing. It 
^^ Means the Right Thing, at 

the Right Time, at the Right 

Price." 

The above appears on the back of 
the business card of "Doc." A. T. 
Crawford, distributor at Scottsbluff, 
Neb. 



Have Used Car Space. 

OWING to the favor with which the De- 
troit public has greeted the new Hud- 
son Super-Six, the used car business 
of the Bemb-Robinson Company, Hudson 
distributors for Michigan, has grown so 
rapidly that it has been found necessary to 
secure more space in which to properly dis- 
play the used cars on hand. 

Mr. Bemb has secured a location at 309 
East Jefferson, which is near the Bemb-Rob- 
inson building, and "just across the corner." 
Here the used car department has an ex- 
clusive salesroom where all the used cars on 
hand can be shown to good advantage to 
prospective buyers. 



A. L. Maxwell Willing to Wait 

AL. MAXWELL, head of the A. L. 
Maxwell Co., Hudson distributor at 
Lawrenceville, 111., since 1911, spent a 
few days at the factory recently. 

Mr. Maxwell is a composite of "gentleman 
of the old school" and the modern farmer- 
business man. Is a farmer of the new type 
— the kind motor cars have developed. Mr. 
Maxwell talked interestingly to the editor of 
his farms and of his big enterprise in 
marketing Hudson Super-Sixes at Law- 
renceville, headquarters, and at his branches 
at Vincennes, Evansville and Princeton, 
Ind. He thinks the Super-Six the ideal 
car for all-around farm purposes and is 
selling many to his farmer friends throughout 
his territory. Mr. Maxwell naturally regrets 
production delay, but his attitude, when he 
saw the prodigious efforts being made at the 
factory, was that of patience. As he put it, 
"I could have disposed of my entire allotment 
of 250 cars by now if they had come along to 
me. Nevertheless, the Super-Six is a car 
worth waiting for and I expect to have no 
trouble in placing every one I get as it is re- 
ceived. I have perfect faith in the Hudson 
Motor Car Company, which has always dealt 
with me upon the highest plane of fairness." 

Schrup Has Many Orders 

AF. SCHRUP, exclusive distributor of 
Hudson cars at Dubuque, Iowa, spent 
a few days at the plant recently. 
Mr. Schrup says he can sell all the Super-Sixes 
he can get this year as the demand for them 
is stronger than that for any previous 
Hudson model. He has 42 bona-fide retail 
orders on hand and the list is increasing every 
day. 

Erie, Pa. Dealer Is Hudson 
Old Timer 

AL. NELSON, of Erie, Pa., an exclusive 
distributor of Hudson cars since 1912, 
spent a couple of days at the factory 
last week. Mr. Nelson is a progressive motor 
car man and has been in the business for 
twelve years. He took great interest in 
watching the production of Super-Sixes, for 
which he predicts a great year in his section. 

First Visit to Factory an 
Eyeopener 

MD. MORSE, of the Hudson Sales Co., 
distributors at Springfield, 111., made 
his first pilgrimage to the Hudson 
factory last week. He was filled with enthu- 
siasm at seeing such a fine plant and adminis- 
tration building. Speaking of business pros- 
pects in Central Illinois he said: "The people 
in my section will not much longer pay the 
'high price' for cars when they can get the 
Hudson Super-Six, equal to the best, for its 
reasonable price. With the Super-Six to dis- 
tribute we expect to be in the front rank of 
motor car dealers in Springfield by the end 
of the present year. We had a nice auto 
show at Springfield in March. The Super-Six 
booth was by far the most attractive one at 
the show and the car outrivaled all others in 
the interest of visitors. Prominent Illinois 
people in all walks of life are placing orders 
for Super-Sixes." 



Brace of Kansas City Smiles 

WN. BRACE, of the Hudson-Brace 
Motor Co., distributor at Kansas 
City, was seen by the editor flitting 
from office to office in conference with factory 
officials last week. If Mr. Brace had serious 
matters to discuss with the heads of the various 
departments no trace of it was evidenced by 
his attitude or manner. He certainly pre- 
sents a smiling face to the world. 

New Sales Manager at 
Washington, D. C. 

IRVING J. HENDERSON has been ap- 
pointed manager of the Hudson sales de- 
partment of the Semmes Motor Co.» 
distributors at Washington, D. C. Mr. 
Henderson has heretofore served in another 
capacity and has been promoted. He recently 
spent several days at the factory to get 
acquainted with sales department officials and 
better equip himself for his new duties. Mr. 
Henderson is a man of fine personality and 
will no doubt render a good account of him- 
self in his new sphere of work. 

"Outdemonstrates 'Em All" 

DR. F. B. HESS, proprietor of the 
National Auto Co., Hudson distribu- 
tor at Uniontown, Pa., visited the 
factory a few days ago. He told of a fire 
which did considerable damage to his place 
recently. Sales and the rendering of Hudson 
service were only briefly interfered with. Dr. 
Hess says the Super-Six is making convincing 
demonstrations in his hilly country. He 
drove a prospect up Summit Hill not long ago 
at 31 miles an hour in high gear. The climb 
is three miles from base to top. "The Super- 
Six out-demonstrates every other car in 
Uniontown and vicinity. No other car has 
gone up Summit Hill as easily or at 31 miles," 
says Dr. Hess. 

Fickes a Ray of Sunshine 

ER. FICKES, of Elizabeth, Pa., who 
has sold Hudsons since they were first 
manufactured, was a recent caller at 
the factory offices. A more enthusiastic Hud- 
son dealer has not been at headquarters this 
season. Mr. Fickes would like to see the cars 
come through a little faster, but says: "I can 
wait, and my customers will be patient. They 
know that when they DO get their Super- 
Sixes they will have the cars they want. I've 
been too long a member of the Hudson family 
to kick or growl because the production of 
their new and wonderful model is a bit slow. 
I'm for the Hudson Super-Sixes when I get 
them, I am for the Hudson factory, and for 
the gentlemen who are running it, now and 
forever," was Mr. Fickes* parting salute. 

Why Is a Super-Six Like a 
Grasshopper? 

MANAGER LOOMIS, of the South- 
ern Motors Co., Hudson distribu- 
tors at Louisville, Ky., hands us this 
clever bit: 

Why is a Super-Six like a grasshopper? 
Because no living thing gets away faster 
from a standing start than a grasshopper. 



Digitized by VjUU^ IVC 



VOLUME V. 



DETROIT. MICHIGAN. MAY 13. 1916. 



NUMBER 46 



Sets New Mark for Endurance 

Hudson Super-Six is Again Triumphant 

1,819 Miles in 24 Hours ! 

(Equal in Distance from New York to Denver) 



A Hudson Super - Six Stock Chassis was 
driven a total distance of 1,819 miles in 
24 hours, May 1-2, on the Sheepshead 
Bay Speedway by Ralph Mulford. 

The average speed was 75.8 miles per 
hour for the whole 24 hours. 

The same stock chassis which Mulford 
drove a mile in 35.11 seconds at Daytona 
Beach, Florida, last month has BROKEN 
EVERY RECORD FOR ENDURANCE. 

Imagine going from New York to Chicago 
and return in 24 hours. 

This is the fastest time for such a 
distance ever made by man or machine on 
land, on water or in the air. 

The fastest railroad time ever made was 
from New York to Denver, Colorado, in 48 



hours. In going 1,819 miles in 24 hours the 
Super-Six traveled almost the same distance 
in half the time. 

The Hudson Super-Six went all the way. 
On the railroad a fresh locomotive was sub- 
stituted every 150 to 200 miles. 

The greatest distance ever made in 24 
hours by any one machine of any description, 
previous to this wonderful demonstration, 
was by an Italian made motor car which 
covered 1,492 miles. 

The Hudson Super-Six excelled that 
record by a distance of 327 miles. 

It is a record which has never been 
equaled and is not likely to be matched for 
a long time to come. 

The SUPER-Six has earned a clear title 
to its name. 



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Think What the Endurance Test Means 



HUDSON distributors and dealers are asked to sit down and 
THINK what this latest achievement of the Super-Six 
means! 
Endurance test means that the Hudson Super-Six will stand 
up under more punishment than any motor car ever built t 

Accomplished By Ending Vibration 

The Super-Six accomplished its wonderful endurance record by 
the elimination of vibration. 

Motor vibration is the greatest destroyer of automobile endurance. 
At high speeds for any sustained period the vibration literally beats 
cars to pieces. 

In the Super-Six patented motor vibration has been reduced to a 
minimum. 

Without increasing the size of the motor its efficiency has been in- 
creased 80 per cent. And it stands up under more punishment, will 
run longer at any speed and requires less attention, as has been demon- 
strated, than any other type of motor, aeroplane or locomotive engine 
ever built. 

Fatigue to driver and passengers also come largely from motor 
vibration. So in eliminating vibration, as we have in the Super-Six 
motor, we have made it not only possible to go farther and last 
longer, but have enabled the driver and passenger to ride farther with 
greater comfort. 

The vibration usual to motor cars would have made it impossible 
for any man to have driven those 1,819 miles in 24 hours as Mulford 
drove the Super-Six. 

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Long Life To Bearings 



Burned out bearings and broken crankshafts have eliminated 
cars in all long distance automobile races. 

Yet in every racing car special lubrication is arranged for. 

At high sustained speeds the crankshafts spring out of line, they 
develop intensive vibration and grind out the bearings, despite the 
most ingenious methods of lubrication. 

But the Super-Six, because of its compensated crankshaft, is free 
at all speeds from destructive vibration. 

No special oiling system was used in the endurance trial. 

Hudson engineers have not had to resort to special pistons and 
other compensating parts in order to reduce the vibration recognized 
by all as the greatest foe to motor endurance. 

Think What This Assurance Means 

The owner of a Super-Six will never attempt to equal with his 
car its records on the Speedway. Such speed tests crowd into a few 
hours punishment in excess of anything the average driver owner will 
ask of his car in a lifetime. 

The average driver wants to travel leisurely and comfortably. 
Perhaps 30 miles an hour is as fast as he wants to go. But he does 
sometimes want to leap from three or four miles an hour up to 20 or 
30 to escape being bottled up in traffic congestion. And he wants to 
ride without feeling the presence of the motor in his car. 

These things are possible only in the Hudson Super-Six and because 
of its patented motor. 



Emphasize Endurance Test Sidelights on Endurance Test 



HUDSON distributors and dealers are requested, in discussing 
the last great performance of the Super-Six to refer to it as 
an ENDURANCE TEST. 
The big grind around the Sheepshead Bay Speedway on May 1st 
and 2nd was made primarily to show Super-Six endurance, not 
speed. Although the stock chassis demonstrated speed that has never 
been equaled in such a trial, it also demonstrated endurance that 
has never been matched. It is the endurance that we want to talk 
about. The trial shows how the car stood up. And it certainly DID 
stand up marvelously. And when the big run was over the motor 
was just as perfect mechanically as it was before the starter sent the 
car away on its long day and night trip. 

Remember, then, that this was the Super-Six's ENDURANCE 
TRIAL. 



THE left-hand rear tire was changed because it showed slight 
wear. There was only one tire change. Goodrich Silvertown 
cord tires were used. 
Sixteen stops were made, most of them for gasoline, oil and water. 
The eleventh and sixteenth stops were the longest, each being of 
about six minutes' duration. 

The motor showed practically no carbon deposits. At the com- 
pletion of the run the motor was found to be running as sweetly as at 
the beginning and the car in no way showed any sign of unusual 
treatment. 

There were five official observers. They stated unofficially that 
this endurance test beats all previous records irrespective of class. 

It is worthy of particular note that Edge's record, which has stood 
for about eight years, was made with TWO Napier cars. 



— 2— 



Digitized by VjiUUy LiC 



What the Hudson Super-Six Has Done 

POWER SPEED ENDURANCE 



Sheepshead Bay Speedway, Nov., 1915. 

4 f\f\ MILES in 80 minutes, 21.4 sec- 
II II I onds, averaging 74.67 miles per 
•^^^ hour, with driver and passenger. 

75.69 miles in one hour, continuous run- 
ning, with driver and passenger. 

70.74 miles in one hour, carrying 5 passen- 
gers, with top and windshield up. 

Prom standing start to 50 miles per hour 
in 16.2 seconds. 



At Daytona Beach, Fla., April 10, 1916. 

RALPH MULFORD drove a Super-Six 
stock chassis a mile in 35.11 seconds, 
or at the rate of 102.53 miles per hour. 
This was a new American mark for a stock 
chassis over a straightaway mile. This rec- 
ord was also made under the official super- 
vision of the American Automobile Associ- 
ation, represented by F. E. Edwards, of the 
Technical Board, and by Fred J. Wagner. 



Sheepshead Bay Speedway, May 1-2, 1916. 

A HUDSON Super-Six stock chassis was 
driven by Ralph Mulford 1,819 miles 
in 24 hours, the average speed being 
75.8 per mile for every hour of the 24. This 
is a new record for man and machine. As in 
the other trials of the Super-Six this endur- 
ance trial was under the official supervision 
of the American Automobile Association, and 
electrically timed. 



And in Addition to These OFFICIAL Trials— 



THE Super-Six has been given 
every kind of a test to which a 
motor car could be put by 
Hudson distributors and dealers 
and by those who have purchased 
Super-Sixes. The car has climbed 
about all of the stiffest hills in the 
United States. It has been driven 
through snow, mud, wind and rain 
over the roughest roads of the 
country. In all these tests of the 
prowess of the Super-Six by Hudson 
distributors and by private owners 
the car has in every instance per- 
formed marvelously. It has shown 
unusual speed, unusual acceleration, 
power to spare, endurance that am- 
azed. It has certainly surprised those 
who have driven it. In short, every 
car shipped from the factory has 
shown itself capable of doing the same 
things that have been done in the 



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various official trials. The Super- 
Six has by its brilliant performances 
in all the trials given it, as well as in 
the hands of private owners, created 
more discussion, far and wide, than 
any other motor car manufactured 
this or any other year. 

Hourly Records Compared 

h Mulford 
5 in Super 
X Six. 
Mile*. 



Diagram map, showing what Mulford'a run of 1819 miles in twenty-four hours 
in the Hudson Super-Six would mean in cross-country travel. 

Endurance Record Made With Stock Chassis 



1 
2 
3 
4 
5 

6 
7 
8 
9 
10 
11 
12 



77 
154 
233 
308 
389 
463 
542 
616 
698 
770 
850 
923 K 



Edge in 
Napier 

Miles. 

70 
140 
207 
271 
342 
407 
474 
537 
609 
670 
737 
799 



Mulford Edge in 
in Super Napier 



Six 
Miles. 
1,004 
1,078 
1,158 
1,233 
1,310 
1,382 
1,461 
1,532 
1,597 
1,669 
1,740 
1,819 



Six 



Edge used 2 Napier Cars. 



866 
938 
1,006 
1,068 
1,139 
1,203 
1,263 
1,327 
1,390 
1,458 
1,519 
1,581 



The 24-hour endurance run electrically timed was under the super- 
vision of officials of the American Automobile Association. The car 
was examined by these officials and checked against the regular 
factory production. They compared every mechanical detail, 



measured valves, piston clearances and examined all materials used. 
And they have officially certified that the chassis used was identical 
in all these respects with those used in every Hudson Super-Six that 
is now being shipped to its dealers for distribution to the public 



— 3— 



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Prices Hud 


son 


Super-Six Motor 


Cars 




F. O. B. Detroit 




Phaeton ... 


$1475 


Roadster, 2 passenger 


1475 


Roadster, 4 passenger 


1525 


Cabriolet - - - 


1775 


Touring Sedan - 


2000 


Limousine - - - 


2750 


Town Car - 


2750 



Emphasize Sedan as Open Car 
at this Season of the Year 

IT is suggested that dealers demonstrate the touring sedan at this 
season of the year with the windows dropped and the sides com- 
pletely opened. Emphasis should be laid on the fact that it 
is an open TOURING CAR and not a "closed" car. 

A prospective buyer who admires the Sedan and who has it shown 
him as a luxurious, airy touring car will not fail to be impressed with 
it. If the car is shown him first as a closed car at this time of the 
year he will lose interest, If, on the other hand, it is demonstrated 
to him as the ideal touring car first and then when he is committed 
to it, he is shown how to put the sides up and told that it is our TOUR- 
ING SEDAN, the chance of selling him one at this time of the year 
is materially increased. 

It will be noticed that in all our recent advertisements of the 
Touring Sedan we have shown the car with the glasses dropped and 
the pillars removed so as to show it as an open touring car as well as 
a closed car when necessary. This is done to offset the general im- 
pression which obtains that a Sedan is of necessity a CLOSED CAR. 
Few prospects will be proof against a demonstration of the car's ad- 
vantages as an all-season car if emphasis is laid upon it as a touring 
car at this season of the year. In the same way, when the inclement 
weather of fall and winter comes around again, the reverse plan may 
be adopted. Then emphasize the Sedan as a CLOSED car. 

Dealers who act upon this suggestion will find it much easier to 
close their sales for the Touring Sedan. The car is so different from 
anything else that its appeal to buyers who can be made to appreciate 
its double advantages is growing every day. A great deal depends 
upon how the car is presented to the mind of the prospect. 



Kirk Has Shown Kansas 

What Super-Six Can Do 

AE. KIRK, head of the Hutchinson Motor Car Co., distributor 
at Hutchinson, Kans., is an original Hudson dealer. He com- 
menced with the first Hudsons manufactured seven years ago 
and has made a fortune marketing Hudson cars. 

Mr. Kirk is a strong believer in the new Hudson Service Inspection 
Plan. He says the plan is acknowledged to be the best in the State 
of Kansas. He has twenty expert mechanics always on the road. 

Mr. Kirk is also a thorough Super-Six enthusiast and says the 
car was recently given several impressive trials at Lamed in his terri- 
tory. Speaking of them, he said: 

"These trials were made primarily for the purpose of demonstrat- 
ing that the Super-Six is not a high-speed motor, but rather a motor 
that is capable of developing unusual speed when required. 

"The first test was that of running on high gear and never exceeding 
a speed of one mile per hour on the graded road. 

"The second test was that of going up Fourth Street hill, starting 
at the bottom on high gear, pulling half way and turning around on 
the hill without touching the gear, and pulling the rest of the hill at 
five miles per hour. 

"The third test was pulling up State Street hill starting at the 
bottom on high gear, pulling up half way and slowing down, then 
doing the rest of the hill at five miles per hour, all on high gear. 

"The fourth test was a speed test. The Super-Six was driven at 
the rate of 67 miles per hour on the Santa Fe trail road west of Lamed 
on a rough road, over the sand, and on the inclined roadside. At 
67 miles per hour the passengers asked to have the speed reduced. 
The road over which this trial was made had been recently graded 
and was very sandy. 

"These tests were all made with a stock car and were witnessed 
by prominent local people and by representatives of the press. The 
Hudson Super-Six was driven by E. J. Negy, sometimes called 'The 
Flying Dutchman/ formerly a United States regular army soldier, 
who was in the army at Vera Cruz, Mexico, during our brief occu- 
pation of that port. 

"These trials were very convincing and clearly proved to all who 
witnessed them that the Super-Six is not built for a high-speed car, 
but is one that is right there with speed when called on. That it is a 
strong puller and that its flexibility is so great that it may be controlled 
with ease under any and all circumstances." 



Steinhardt Captures Grand Prize 

With Super-Six at San Antonio 



THE Hudson Super-Six, entered by the Crockett Automobile 
Company, was awarded first prize in the illuminated parade 
of the San Antonio Auto Trades Association a few days ago. 

The car was covered with a bank of white chrysanthemums and 
framed in brilliant lines picked from the radiant stripes of "Old Glory." 
Above and at the front a golden war eagle with flashing, glinting eyes 
perched above coats of arms of the United States on the headlights. 

Flashing from red to white to blue, and then in the tricolors at 
once, the car seemed a living personification of patriotism as it moved 
under the majestic wings of the American eagle before the judges' 
stand. Seven hundred electric bulbs, throwing 11,000-candle power, 
illuminated this masterpiece of decoration. On the radiator and in 
the rear the Hudson triangle trade-mark in the tri-colors of Uncle 
Sam proclaimed the Super-Six's parentage. 

William Steinhardt with Mrs. Steinhardt at his right, piloted this 
creature of his dreams and H. G. Hayes pressed the keys that flashed 
the visional song of color. 



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The Hudj 



VOLUME V. 



DETROIT. MICHIGAN, MAY 20. 1916. 



NUMBER 47 



Dramatizing Super-Six Performance 



THE Hudson Super-Six has been demonstrated 
spectacularly from the day it went on the 
market. 

Every motor car is not capable of that kind 
of demonstration. 

The Super-Six possesses qualities that naturally car- 
ried it to pinnacles of performance. 

No other car has achieved more earned publicity. 

The car made its bow with records already won 
for unusual power, speed, acceleration and endurance. 

As soon as Hudson distributors got their first 
demonstrators they quickly discovered that the car is 
different 

It has more life. It is more flexible. Running with 
velvet smoothness, it develops capacity for doing the 
seemingly impossible. 

Satisfying themselves in the course of casual 
demonstrations that the Super-Six is a wizard-like per- 
former, they commenced to stage demonstrations that 
would, in a highly dramatic way, display the car's 
prowess to the public. 

Take the case of Kirk, distributor at Hutchinson, 
Kansas. HE knew what the Super-Six could do. 

How did he proceed? He announced through 
the newspapers that he was going to demonstrate pub- 
licly that the car was not a high speed motor but rather 
a motor capable of developing high speed when re- 
quired. 

He got a big crowd and took their breath away with 
demonstrations of amazing speed, of control, of hill 
climbing on high gear. 

Robert W. Powers, distributor at Fall River, Mass., 
tried out the Super-Six and discovered that it would go 
up Lincoln Avenue Hill with ease on high gear. He 
knew this hill was regarded as the terror of motorists. 

What did HE do ? He got permission of the police 
for a public demonstration. 

He invited the public through the newspapers to 
witness the Super-Six negotiate the hill. 

Representatives of the press were invited. 

The speed lever was sealed in high gear by a com- 
mittee of newspaper men. 

Then the hill was climbed with ridiculous ease, the 
motor purring like a kitten. 

This was a dramatic performance. Fall River 
papers spread stories of the performance on their first 
pages. The newspapers of the country heralded the 
achievement. 

Mr. Powers simply applied the right psychology to 
the question of Super-Six demonstration. 

It was not a question of satisfying himself or his 



own organization that the Super-Six could negotiate 
that hill. 

The thing to do was to show the public it could do 
it and to make the demonstration spectacularly. 

And that is just the way the Big Hudson Family 
should look at the proposition. It should ask itself how 
best to demonstrate to THEIR customers and prospects 
and the general public the same kind of exhibitions of 
speed, power and endurance as were staged on the 
official speedways at Daytona and Sheepshead Bay. 

Not for their own satisfaction ; not for the satisfac- 
tion of their own organizations; but to demonstrate 
the startling performances of the Super-Six for the 
benefit OF THEIR OWN LOCAL COMMUNITIES. 

Harrison has done it at San Francisco, in the Cali- 
fornia Street hill-climb, staged in a highly dramatic and 
public manner. 

So has the Jesse A. Smith Auto Co., in their 18th 
Street hill-climb. 

Likewise the Henley-Kimball Co. in the Parker 
Hill climb at Boston; and Gomery & Schwartz in the 
Fairmount Park hill-climb. 

The whole Big Family can do the same thing. They 
can do it any time they want to. 

All the hills have not yet been climbed. 

State fairs offer opportunities for demonstrations 
that great crowds will see. 

The ordinary streets of cities can be utilized for 
public exhibitions of Super-Six prowess. 

It is not sufficient that YOU know what the Super- 
Six's possibilities are. 

Let everybody know. Call the public's attention 
to the super-qualities of the Super-Six. 

Show them. That is even better than telling them 
through advertisements. 

They will understand what they see. The public 
dotes on the spectacular. Give it to 'em with the 
Super-Six. 

You know that the car is the same kind of a per- 
former whether driven by a Hudson distributor or a 
private owner. 

You know that the compensated crankshaft of the 
Super-Six gives it qualities and possibilities not matched 
by other cars. 

Demonstrate these differences so that they will be 
visible to all. You know that the Super-Six is beyond 
all question THE motor car of the day. 

Prove it to the public. You can do it any day you 
want to. 

Just follow the pace that has already been set 



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gle 



Hudson Super-Six "Ir 
Official Car of 



i Mexican Border. 
Conference. 



public eye every hour 
in the day. General 
Obregon and the Am- 
erican officers continu- 
ally rode about and 
back and forth across 
the International 
Bridge between £1 
Paso and Juarez. The 
Super-Six was sur- 
rounded by staff offi- 
cers, cavalry escorts, 
trumpeteers and full 

military pomp and ceremony. Meanwhile Griffith, moving picture 
producer, was using a Super-Six to grind out film after film picturizing 



Upper picture, General Obregon, Minister of War of Mexico, is seen in the back scat next 
to Hudson Super-Six pennant. Scaled next to him, in the middle, is General Bell, com- 
mander of the U, S. border forces at El Paso. Seated next to him is the Mexican Consul, 
Garcia, located at El Paso. In front of Gen. Obregon, on the auxiliary scat, is Gen. Trcvino. 
commander of Mexican troops in northern Chihuahua. The picture was taken as the generals 
were returning from one of the most important conferences. 

Lower left pictures is another view of party en route back to El Paso via the International 
Bridge. 

Oval view shows same officials, with cavalry escort, returning from conference in the private 
car of American Generals Funston and Scott. 

Lower right picture shows General Obregon and staff entering private car for an official call 
on the American generals. 



sion. The Nauman Motor Sales Co. are 
had such a fine opportunity to demonstrate 



was put to in carrying 
the famous American 
and Mexican generals 
and officials back and 
forth to the confer- 
ences. Great crowds 
of the curious followed 
the party. The Super- 
Six performed perfect- 
ly at every speed. It 
met every emergency, 
every requirement as a 
distinguished equipage 
for a distinguished mis- 
congratulated on having 
the Super-Six. 



Pastor Preaches Super-Six Sermon Super-Six News Bulletin is Booming 



THE prowess of the Hudson Super-Six has reached the pulpit. 
Its power has been taken as the text for a sermon by a prom- 
inent Evansville, Indiana, minister. The story is vouched for 
by Manager E. S. Snow of The A. L. Maxwell Company, Hudson 
distributors at Evansville. Here is what he says: 

"We know that the Super-Six has climbed all sorts of hills on high 
never accomplished by any other car. We've noticed that it has 
negotiated most successfully all sorts of bad roads, but right here in 
Evansville the Hudson Super-Six has mounted the pulpit of a local 
church whose congregation is one of the wealthiest in the city. 

"At the Sunday morning service, a few weeks ago, the pastor of 
the church preached a Super-Six sermon. He mentioned the Super- 
Six more times during his talk than the Hudson factory produces cars 
in a day. He exhorted his hearers to surmount the difficulties of life 
like the Hudson Super-Six negotiates a hill, surely and swiftly, with 
never a grunt. 

"He compared the human race to automobiles, saying far too 
many people were limping through the world like an inferior car 
hitting on one, two or three cylinders. Then the great multitude who 
live their lives by just getting by. Then the small crowd who take 
all the hills on high. Without hesitation, halting or stumbling, they 
go through life like a Super-Six with enough reserve power to do 
whatever comes to hand." 



EVERYBODY says the last issue of the Hudson Super-Six News 
is a "regular hummer." Already viewed by nearly a million 
and a half people weekly, plans are afoot in the Advertis- 
ing Department to greatly increase the audience for this snappy 
advertising of the Hudson Super-Six. It is also intended to mater- 
ially increase its distribution in a way that will obtain for it greater 
attention and publicity. Material is on hand for a succession of 
keenly interesting issues. 

It is suggested that distributors and dealers co-operate by using 
their ingenuity in getting the News bulletin posted in other prominent 
places in addition to their own establishments. E. A. Kemp 8b Son, 
Hudson dealers at Greenville, Mich., have tried the plan of posting 
the weekly News Bulletin in their local hotels. In one of the inns 
the Hudson bulletin is posted on the dining room door, and at another 
prominent hostelry it is posted in the writing room. Both bulletins 
are plainly visible from the lobbies and catch the eye of hundreds 
of hotel guests every hour of the day. Kemp & Son are cashing on 
their enterprise by the many inquiries they receive and the prospects 
they have made for the Super-Six. Try and get the bulletin in the 
windows of all the shops and stores you can. Every News Bulletin 
you get posted will increase its advertising value. It will help you 
get people into your salesrooms. It will help you sell Super-Sixes 
more than you realize. Write the Advertising Department for as 
many more as you can use to advantage, each week. 



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ADVERTISING DEPARTMENT 
BULLETIN 

Birdseye View of Factory. 

Elsewhere in this issue of the TRIANGLE will be found a brief 
description of a new birdseye view of the factory buildings which 
has been mailed to every distributor and dealer. This is the 
most attractive illustration of the home of the Super-Six which 
has been issued and it should be framed and displayed prom- 
inently. 

Newspaper Ad. on Super-Six Endurance Test. 

Plates and copy for a 175 line four column newspaper ad. covering 
the 24 hour endurance test of the Super-Six on the Sheepshead 
Bay Speedway May 1-2 has been sent to all publications on our 
newspaper list. The advertising value of this latest proof of 
Super-Six endurance is beyond estimate. The copy has been 
sent direct to the newspapers, instead of through distributors and 
dealers as usual, to hasten publication while the story of the 
endurance trial is still fresh in the public mind. 

Saturday Evening Post Ad. Being Prepared. 

A whole page advertisement for the Saturday Evening Post 
covering the endurance test is also in course of preparation and 
will appear in the early part of June. Other ads. exploiting the 
Super-Six, with emphasis on its proof of endurance, are also 
under way. 

Good Time to Buy Graflex Cameras. 

Distributors and dealers have already received the folder telling 
about Graflex and Graphic cameras. By arrangement with 
local dealers a discount of 20 per cent may be obtained by ordering 
one of these cameras through the Advertising Department. 

Form Letter to be Sent Those Who Placed 
Orders for Cars at Old Prices. 

A form of letter is being sent all distributors and dealers which 
may be written and mailed to those who have placed orders 
for Super-Six cars at the old prices. It would be a good idea to 
send out these letters as they are sure to create a feeling of satis- 
faction. 



Mississippi Girl Students are Super-Six 
Rooters 



Albany Makes First Sale at New Price 

DONALD HERNE, of the sales department of the E. V. Stratton 
Co., Hudson distributors at Albany, N. Y., probably made the 
first sale of a Super-Six at the new price. Mr. Stratton writes 
under date of the 11th: 

"At eight-thirty yesterday morning, May 10th, when the writer 
received the night letter advising increase in price of the Super-Six 
models, I immediately informed our sales organization. I knew some 
of them were dealing with prospects with whom they hoped to close 
yesterday. Mr. Heme was in touch with a prominent Albanian, Mr. 
Edwin Corning, to whom we had quoted a proposition accepting a 
small Fiat in exchange. In five minutes, Mr. Heme interviewed Mr. 
Corning and secured his order at the increased price. We doubt 
whether any sale was made at the new price any quicker than this, 
after the notification was received. 

"If there were any, we will be glad to hear from the dealers who 
deserve the first prize." 

Nelson Has Right Kind of Sign 



THE young lady students of the Industrial Institute and College 
at Columbus, Mississippi, are "just crazy over the Super-Six." 
N. D. Robinson, President of the Robinson Motor Car Co., 
Hudson distributor at Columbus, is responsible for this Super-Six 
enthusiasm. He had special caps lettered "Hudson Super-Six" made 
for this flock, of Southern beauties and then took 27 of them (count 
'em) "Super-Sixing" all about Columbus and the surrounding country. 
The above picture was made in front of the Institute Music Hall 
a few minutes previous to starting out on the joy ride. The girls liked 
the way the car traveled so well that they probably will refrain from 
"popping the question" this leap year to any man who is not the 
owner or prospective owner of a Hudson Super-Six. 

Please Pack Photographs Carefully 

THE Advertising Department is receiving photographs in bad 
condition. Distributors and dealers who mail valuable photo- 
graphic prints rolled up in a newspaper wrapper should not 
be surprised if they arrive at the factory totally unfit for reproduction. 
The right way to mail photographs is to pack them flat between 
corrugated boards, or in a regular photographer's mailing envelope. 
We hope this suggestion will be followed. 

Buy a Graflex at a Discount 

IF you are going to buy a camera, now is the time. Get a Graflex 
or a Graphic. A folder explaining these cameras has been sent 
to our distributors and dealers. An arrangement has been made 
with a local dealer in photographic supplies to give you all a discount 
of twenty per cent on these cameras. The Graflex is used by the 
Advertising Department for its photography. Dealers in Hudson 
Super-Six cars will need a camera to snap them in action this summer. 
This discount is an inducement worth while. Order your cameras on 
regular parts order blanks sent through the Advertising Department, 
where they will be given personal attention by the factory photog- 
rapher. 



AL. NELSON, Hudson dealer at Erie, Pa., has the right idea of 
a garage sign. He handles Hudson cars exclusively and is 
extremely proud of the Super-Six. A glance at the illustration 
will show that he has given the car he represents a fine home and 
one that is distinctively SUPER-SIX. The sign is 8 feet across the 
top and 9 feet high. It is an electric sign and shows brilliantly at 
night. This sign has real advertising value. The suggestion is made 
that it is a good model to copy. 



New Factory Views are Beauties 

THE new birdseye of the mammoth factory and administration 
buildings of the Hudson Motor Car Co. at Detroit is the most 
expensive and artistic we have ever distributed. 
It is a six-color half-tone reproduction, size 18 x 42 inches, printed 
on heavy stippled postcard stock. A special sheet of copper (now so 
scarce) had to be obtained before such a large reproduction could be 
made, the half-tone key-plate being two inches larger than the 
standard stock size, which is 30 x 40 inches. 

This birdseye should be suitably framed and displayed prominently 
in all Hudson showrooms. Dealers can point with pride to the model 
plant where the Super-Six is manufactured. Prospective buyers will 
be impressed by this picture. It will help make sales. Let the Ad- 
vertising Department know if you can use one or more of them. 
They are furnished without charge. 

"Happiness is a kind of energy; it is produced, and not 
merely possessed. Not what I have, but what I do, is 
my kingdom. — Aristotle." 



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r 3 ■ * 



Big Family Stories 



Hudson Franchise His Fortune Swede Farmer Buys Sedan Crandall Has a Good System 



FG. KLEYN, head of the Kleyn Auto 
Co., Hudson dealer at Duluth, Minn., 
was a recent visitor to the factory. 
The story of Mr. Kleyn's rise in the world 
since he became a Hudson dealer sounds like 
pure romance. Briefly told, he was a shoe 
clerk in Detroit a few years ago. He and his 
thrifty wife were ambitious. They decided 
that clerking in a shoe shop led nowhere. Mr. 
Kleyn got a job in a Detroit automobile fac- 
tory. He learned all about motor cars from 
practical work in the shops — and saved his 
money. Then he secured the agency for the 
car he worked on for Duluth. He prospered 
fairly well. He was a real merchant. He 
was shrewd and looked about him for a car 
that he thought would be a comer. He se- 
lected the Hudson. From the day he got his 
Hudson franchise he has grown to be a man 
of consequence in the big town which heads 
Lake Superior. 

During his stop in Detroit, Mr. Kleyn in- 
spected most of the up-to-the-minute sales- 
rooms for ideas to incorporate in the new 
establishment he is about to construct to 
house the Hudson Super-Six, which he is 
proud to represent. The Duluth dealer has 
the air of confidence and prosperity, but car- 
ries his fairly-won honors with becoming 
modesty. 

Flying Trip Roanoke 
to Atlantic City 

JOSEPH S. WALTON, of the Virgi™ 
Motor Car Co., Hudson distributors 
Roanoke, Virginia, accompanied by P 
Mohun, owner of a new Super-Six, : 
Newton Carroll, made a record trip fi 
Roanoke to Atlantic City a few days ag< 
Mr. Walton's telegrams to Roanoke sent 
en route tell the story. Here they are: 

May 2, 1916. 
Winchester. Va. , 9:02 A. M. , 
Arrived Winchester eight o'clock. 
Running time seven hours and fourteen 
minutes. 

May 2. 1916. 
Baltimore. Md. . 12:35 P.M.. 
Arrived Baltimore 12:15 o'clock. 
Running time 10 hours 27 minutes. 

Wilmington. Del.. May 2, 1916. 
Arrived here three-fifteen. Running t 
thirteen hours nine minutes. 

Atlantic City. H. J.. May 2. 19 
Left Roanoke twelve one A. M. Arrive 
Mr. Mohun' s cottage Atlantic City six 
fifty-nine P. M. Actual elapsed time 
eighteen hours fifty-eight minutes. Actual 
running time fourteen hours and fifty-six 
minutes. Car performed perfectly. Average 
speed twenty-eight miles per hour. 

Secretary James Frantz reports this to be 
the best time Roanoke to Atlantic yet made 
by a motor car. "The Super-Six is unques- 
tionably a time getter on the road," he writes. 
"The first 182 miles of the trip, of which 100 
miles was over very common rough country 
roads, was made at an average speed of more 
than 25 miles an hour. The total distance 
covered was 420.7 miles. Mr. Mohun, the 
owner of the car, is prominent locally and 
the trip has created a great deal of favorable 
comment on the Super-Six. 



MARTIN O. THOMPSON, Hudson 
man at Sioux Falls, S. D., told a good 
story while at the factory last week. 

"There are a good many Swedes in our 
country. Thrifty, good people and tillers of 
the soil. Well, a few days ago one of these, a 
cripple, hobbled into our salesroom accom- 
panied by his little blonde wife. I knew them. 
They'd worked hard. Their hands were 
calloused with farm labor, but they had made 
and saved. 

"The husband said, 'I like a fine car for 
my wife.' 

"I immediately decided to show them a 
Touring Sedan, never for a moment dreaming 
they would care to pay for one. But I 
wanted to show them a sure enough 'fine 
car.' So I piloted them to one of these 
handsome cars and pointed out its beauty 
and luxuriousness. 

"The eyes of the Swedish couple fairly 
gleamed at its elegance, telegraphing mes- 
sages to each other. 

"Finally Mr. Swede observed, 'Wall, I tank 
that the car I like for my wife. I take it.' 

"And he peeled off the price from the huge 
roll he was packing about with him and paid 
for it on the spot. You could have knocked 
me down with a feather, I was so surprised. 

"But the sale was made and that couple of 
thrifty Swedes are rolling around in the balmy 
spring airs of South Dakota in that beautiful 
big car, the happiest human beings, and the 
proudest, that ever emigrated to 'the land of 
the brave and the home of the free.' " 



Giving the Super-Six Grip 



OUR photographer caught these two 
happy New England distributors in 
the act of "mitting" each other at the 
factory the other day when news of the result 
of the Super-Six endurance test at Sheepshead 
Bay came over the wires. The smiling big 
man at the ieft is Wm. C. Spear, and the one 
at the right is Robert W. Powers, distribu- 
tors at Manchester, N. H., and Fall River, 
Mass., respectively. Both are everlastingly 
proud of the various tests of speed and en- 
durance through which the Super-Six has 
come so victoriously and neither ever wearies 
of telling what the car is doing in their terri- 
tory. This picture tells its own story. 



ROBERT B. CRANDALL, Hudson dis- 
tributor at Oak Park, Illinois, has a 
system that is working out great. He 
drives the new owners back to Illinois from 
the factory in their new Super-Sixes. Re- 
cently he brought the purchaser of a car and 
the prospective purchaser of another to 
Detroit. He got a Super-Six for the man 
who had bought and drove them back to 
Chicago. The Super-Six performed so 
beautifully on the way over that the man 
who bought it was in a perfect transport of 
delight. This demonstration sold the pros- 
pect a Super-Six. Crandall came back with 
him and another prospect. Repeat. The 
thing works out so nicely that the Oak Park 
distributor may be expected to be a factory 
visitor with a buyer and a prospect every 
time he makes a sale. Nothing like showing 
'em what the car can do in a real drive when 
all touring conditions are met with. On his 
last trip he had with him a new dealer, Mr. 
N. E. Nelson, of Austin, 111., who made his 
first visit to an automobile factory. He was 
enthusiastic. 

Milwaukee Distributor is a 
Hummer 

JESSE A. SMITH, of the Jesse A. Smith 
Auto Co., Milwaukee distributor, dropped 
in at the factory a few days ago. Mr. 
Smith first handled Hudson cars in 1914. 
"When I started with the company," he said 
to the editor, "there were only 150 Hudson 
cars in Wisconsin. Now there are between 
700 and 800. I expect the total will be 1500 
*— *ore the year is out. When I took the 
ison agency there were not over 10 dealers 
Wisconsin. Now there are about 70. 
e Hudson rates as the top car in the 
Jadger State' among the higher-grade 
cars. The Super-Six is the greatest Hud- 
son yet produced. It is a big winner. 
I can sell all the Super-Sixes I can get." 
Mr. Smith dispenses only "live stuff." 
He's a hustler and.his rise as a Hudson 
distributor has been phenomenal. 



Portsmouth, Ohio Dealer 
Drives Car Home 

IS. HOWE, Hudson dealer at Ports- 
mouth, Ohio, was a recent factory 
visitor. He secured a Super-Six and 
/e it back with the purchaser, S. C. Moore, 
ivir. Howe has been a Hudson man for 3 
years, and thinks the Super-Six is a world- 
beater. "I've got 15 orders booked, and can 
sell Super-Sixes as fast as I can get them. I 
have always sold as many Hudson cars as 
I could get in Portsmouth since I have had 
the agency," said Mr. Howe. "I sold a man 
a car the other day who said he'd take one if 
I could deliver it in from 30 to 45 days. He 
wanted a Super-Six bad and said he would 
wait rather than buy any other kind of a 



"Eddie" Bald, Hudson distributor at Pitts- 
burg, was at the factory during the week. 
He couldn't talk about anything else but 
the great endurance run of the Super-Six on 
May 1-2. 



Digitized by VjiJOy LC 



VOLUME V. 



DETROIT. MICHIGAN, MAY 27. 1916. 



NUMBER 48 



Farsightedness 




IREFIGHTERS are on the job 365 days a year, fires 
or no fires. 

Star ball players "warm the bench 9 ' until summoned 
for the "pinch hit" that saves the day. 

Athletes train months for contests of a few minutes. 

Slackened immigration tides and war-stopped imports do not 
shorten the government inspectors' roster. 

Whether lake "skippers" are ON the bridge in navigation time, 
or PLAY bridge in the off season, their pay goes on. 

Life savers and lighthouse tenders are on the "annual roll." 

Men can't be picked up at random to perform the tasks of 
the trained. 

Big business, public and private, from vast experience knows 
the fallacy of firing and hiring. 

The successful business man figures on the future. He knows 
that the profits of today may be needed for tomorrow. 

Manufacturers and merchant kings know the season's tides. 

Flood-tide profits pay for ebb-tide losses. 

The air is filled with the slogan "Preparedness for Peace." 

Which means that a big budget now will save battles in 
the future. 

It is the same with the making and marketing of motor cars. 

The wise distributor will maintain his selling organization. 

To do so is preparedness for the day of flood-tide in Super- 
Six deliveries. 

It is the only way to be ready with a SOLID FRONT. 



Digitized by VjOOQIC 



Super-Six Touring in Picturesque Southwest 



The Super-Six passing through famous 

Ocean-to-Ocean Highway between 

Santa Fe and Albuquerque. 



traveled up some stiff grades and through 
deep desert sands. He also says the radiator 



subject of much gossip in 
Albuquerque. 



Oklahoma Coach Presented with 
Super-Six 

BEN G. OWEN, coach of the Sooner football team in Oklahoma, 
has been presented with a Hudson Super-Six roadster by his 
admirers. 
The car was sold to business men and the University Athletic 
Association of Norman and Oklahoma City by the McClelland- 
Gentry Motor Co., distributors for Oklahoma, for presentation to the 
popular Sooner Coach. "Bennie" Owen has done more than any 
other athlete to put Oklahoma on the football map, and his friends 
are legion in the Southwest. There was a rush to donate to the 
purchasing fund when it was announced that a Super-Six was to be 
an appreciation gift to Owen. He is proud to own a car that has 
won such honors and is so generally popular with the motoring public. 
Distributor McClelland is equally proud to see his friend Coach Owen 
driving a Super-Six. 



Fast Time Buffalo to Boston in 
Super-Six 

MESSRS. Henley and Kimball, Boston distributors, made a 
fast run from Buffalo to Boston early in May. Speaking of 
the trip, Mr. Kimball says: "We left Buffalo at 5:30 A. M. 
in my Super-Six phaeton and drove straight through to Boston, arriv- 
ing at 11 P.M. The distance recorded on the speedometer was 512 
miles. The elapsed time was 17 H hours. Driving time was 14 hours 
and 10 minutes. 

"This is not the equal of Mulford's record of 1,819 miles in 24 
hours, but these 512 miles were driven over the ordinary highway, full 
of traffic, as the day was Sunday, and towns to go through every few 
miles. It was 'some trip.' The car was not touched all the way 
except to put in oil and gasoline. Between towns we maintained a 
speed of from 50 to 65 miles an hour, according to road conditions." 

Mr. Henley wants to know if anyone has a better road record than 
this with a Super-Six. 



Super-Six in Beautiful Setting at Helena Auto Show 



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ADVERTISING DEPARTMENT 
BULLETIN 

Newspaper Ads. 

Proof sheets of twelve new newspaper ads are being sent to all 
distributors and dealers with this issue of the TRIANGLE. Dealers 
can obtain plates upon request. Please specify whether your news- 
paper uses plates or mats. 

Transfer Window Signs. 

The new Super- Six window transfer signs are now in stock. Deal- 
ers orders for these signs will be promptly taken care of. 

Newspaper Ad. on Endurance Run at Sheepshead Bay. 

Dealers can obtain plates of the newspaper ad. headed "1819 
Miles in 24 Hours." This is the advertisement which ran in all 
the newspapers on our list. 

Gummed Labels With New Prices. 

The advertising department has prepared gummed labels with the 
new prices for the show books (with the striped covers) and the 
large Super-Six catalogs (with the Oriental cover design) . Please 
indicate on the circular letter which was sent to all distributors and 
dealers the quantity of show books and catalogs], you have in stock 
and we will furnish you with gummed labels. 



Here's a Clincher Endurance Proof of 
the Super-Six 



"Dad Letters" Made Salesman of Boy 

A FOURTEEN year old boy has just closed a sale for a Super- 
Six. The boy is Master Henry Testard, son of H. A. Testard, 
distributor at New Orleans. 
"The boy has been working on one of the neighbors after school 
hours," writes the father. "One day he approached me with the 
question of what commission I would give him on the sale of a Super- 
Six, saying 'Dad, I am going to close this sale all by myself.' And 
he actually did it. He got the name on the dotted line after bringing 
the prospects over to my place and putting up a strong sales-talk. 
The feature that tickles me is little Henry's advance declaration that 
he was going to do it. He had been reading the little book containing 
the 'Letters From a Successful Hudson Dealer to His Son.' I feel 
pretty sure these gave him the inspiration and the ammunition for 
his sales arguments. Anyhow, I am the dad in this instance who is 
pardonably proud of the son." 



Send Us Pictures For News Bulletin! 

We are running short of material to fill the 
weekly Hudson Super-Six News Bulletin. This 
weekly pictorial Bulletin grows in popularity and 
advertising power. Send us pictures! 

We want to maintain it at the highest stand- 
ard of interest. 



Like Phoenix Will Rise Again 



THE above picture shows all that was left of the Audley Hill 
Auto Sales Company's place at Augusta, Ga., after a fire 
which burned the establishment to the ground recently. 
While the ruins were still smoking Audley Hill, Jr., the manager, 
with commendable enterprise, had the Hudson Super-Six sign painted 
and posted on the site. The company is now housed in another place 
with 100 feet frontage and 200 feet depth, which is said to be the 
best garage, show room and storage house in Augusta. Mr. Hill is, 
as his distributor, J. W. Goldsmith, at Atlanta, says, "right on the 
job." 



Car 21 in rear of line-up is the Super-Six (third); 11 is the Maxwell 

special (winner). The other entrants were Peugots and 

other famous special racing cars. 

THE Hudson Super-Six furnished the big sensation of this year's 
Metropolitan Trophy at 150 miles. The race was run over the 
Sheepshead Bay Speedway on the 13th of the month. The 
Super-Six performed with its usual pendulum-like bull-dog endurance 
and came in a good third in competition with huge racing cars of the 
latest type. 

The Super-Six was driven by Ira Vail of Brooklyn. The car he 
used was H-30, one of the first shipped from the factory, which had 
been used as a demonstrator at the Brooklyn branch for about four 
months. Vail tried to get a stock Super-Six from every Hudson 
dealer within a radius of 100 miles from New York without success. 
Finally a friend of his secured the Super-Six demonstrator at Brooklyn 
for list price. The only changes he made were to shorten the wheel- 
base 21 inches, put on a high gear and a racing body. With these 
alterations he entered the little car at post time, getting the laugh 
from the grandstand. The "kidders" gave Vail and the Super-Six 
an ovation when the race was run. Third place and $2,000 in prize 
money was grabbed by the man who had confidence in the Hudson 
car, even though he was competing with some of the most famous 
specially built racing machines in the world, driven by men equally 
noted. The Super-Six was the ONLY car that went the whole 150 
miles WITHOUT A STOP. Although it did not show the speed of 
the big machines, it kept close to the pace and gave an exhibition of 
motor dependability and sheer ENDURANCE that won the respect 
of everybody on the track. The press of the entire country is sounding 
the praises of the plucky Super-Six and its driver, the heroes of the 
first big motor racing classic of the 1916 season. 

Super-Six Goes 506 Miles in a Day 

CHARLES H. VINCENT of the engineering department of the 
Hudson Motor Car Co., drove his stock Super-Six 506 miles 
in one day recently. 

Mr. Vincent has driven his Super-Six approximately 5150 miles 
over the country roads adjacent to Detroit within the past sixty days. 
He spends most of his time driving the car through the traffic of the 
city and on all kinds of roads just to see how it performs under all 
conditions of travel. 

On the day the 506 miles were registered the Super-Six was taken 
out at 7:15 in the morning and kept at it until midnight. Deducting 
two hours of this time to allow for traffic hold-ups and lunch, the 
Super-Six was actually driven for fifteen hours at an average rate of 
better than 33 miles an hour. 

The routes taken were through the principal thoroughfares of 
Detroit on which ordinary traffic conditions were met, and out through 
the towns within a radius of 50 miles from Detroit. 

The flexibility of the car was demonstrated in speeds from three to 
78 miles an hour in high gear. The latter speed was attained fre- 
quently over good stretches of road where the going was clear. One 
sprint at the rate of 90 miles was recorded. Seventy-eight miles an 
hour with windshield up and made at night is quite a performance. 
The day's total mileage, attained without any special effort to do more 
than test the car's capacity for getting over the ground under the 
ordinary conditions of touring that any owner of a Super-Six car might 
be expected to encounter certainly speaks well for the Super-Six. 



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gle 



Big Family Gossip 



"Super-Six Schwartz" Plans Ex- 
pansion at Columbus 



H. J. SCHWARTZ 

HJ. SCHWARTZ, president of the 
Standard Motor Car Co., Hudson 
distributor at Columbus, Ohio, re- 
cently concluded a deal whereby he obtained 
possession of one of the most valuable pieces 
of business realty in his town. 

The intention is to use the site for the con- 
struction of a new Hudson establishment next 
year. The property, 96 x 187 J/£ feet, is only 
a block from the Ohio State Capitol, faces the 
best residence street, on which is located 
"Automobile Row" in the heart of the retail 
district. This purchase gives our Hudson 
distributor a decidedly advantageous site for 
a new Super-Six home. His present place 
adjoins the newly acquired property. When 
at the factory a week or so ago Mr. Schwartz 
told the editor that the deal involved about 
$200,000. 

"We could sell Super-Sixes by the train-load 
in my territory if we could get them," Schwartz 
told the sales department when he was in 
Detroit. "Super-Six Schwartz," as he is 
called in Columbus, is always right on the 
job, and is a leader among the big motor car 
men of Central Ohio. 

"Bikes" While Waiting for 
Super-Six 

FROM the Crockett Automobile Co., 
distributors at San Antonio, comes this 
little story: 
"A prospect of ours who has purchased a 
Super-Six and is waiting for delivery came in 
a few mornings ago and asked us if we had a 
bicycle that he could ride until his Super-Six 
came. 

"We are planning to furnish him with a 
bicycle with one of those motor wheel attach- 
ments bearing a sign 'This Man is Waiting 
for the Delivery of a Super-Six.' " 



They All Drove Cars Home 

A BIG flock of Hudson dealers turned up 
at the factory right after the Super- 
Six endurance test at Sheepshead Bay 
was announced. They all said they wanted 
to give a Super-Six a personal endurance test 
on the highways which led to their own home 
towns. They were all accommodated. These 
were regular deliveries. The dealers elected 
to drive the cars home instead of waiting for 
shipment. Several were accompanied by 
their wives. 

R. J. Ton, Roseland Auto Sales Co., 
Roseland, 111.; Wm. M. Knudson, Parkway 
Garage & Auto Supply Co., Chicago; F. J. 
Gephart, Atlas Motor Car Co., Dayton, Ohio; 
John H. and H. C. Clairssen, Clairssen Bros., 
Crown Point, Ind.; J. R. Kirk, Maysville, 
Ky.; J. W. Hennessy, of H. & S. Sales Co., 
Springfield, Ohio; Peter Eich, Carthage, Ohio; 
O. B. Barker, Jr., Crandall Motor Car Co., 
Oak Park, 111.; H. H. Mueller, Mueller's 
Garage, Baraboo, Wis. 

Former Big Leaguer Now Super- 
Six Dealer 

E. A. Jones, of Thomas, Mich., resident dealer in 
Hudson Super-S.xes under I. A. Lynch, of Pontiac, 
was formerly a base ball player. He played during 
one full season as a pitcher with the Detroit Tigers 
in the American League. Jones started in base ball 
as a member of a "Semi-Pro" team in Mt. Clemens 
in 1905. In 1906 he was with the Springfield, 111., 
team in the Three I League. He graduated to the 
Detroit Tigers in 1907 and played the full season 
with them. In 1908 he was with Montreal, and in 
1909 with Indianapolis. In 1910 he was again with 
Montreal, which was then in the Eastern League, 
and is now in the International. The following sea- 
son he played with Jersey City in the Eastern League, 
and lead the club, having the highest percentage of 
any pitcher with his team. In the winter of 1911 he 
was sold to Rochester and played with them during 
part of the 1912 season. He then retired and has 
been engaged in the sale of Hudsons since the begin- 
ning of the 1916 season. 

The Letter was Delivered 

"The Super-Six, El Paso, Texas" was the super- 
scription on the envelope of a letter recently re- 
ceived by the Nauman Motor Sales Co. The local 
postomce had no difficulty in determining to whom 
it was consigned. The letter was from R. E. Bar- 
rett of Tulsa, Oklahoma, a strong Super-Six plugger. 
He told how the Hudson dealer in Tulsa walked into 
the salesroom of a rival car, whose manager had been 
issuing defiance to the Hudson man, and spread out 
five crisp, new one hundred dollar bills,' which he 
offered to wager that the Super-Six could beat the 
other in a hill-climbing contest. The writer con- 
cludes his letter with the remark that "they showed 
their good judgment by backing water." 

Hudson "Movie" at Taunton 

The S. & M. Garage, Hudson distributors at 
Taunton, Mass., put the moving picture, "Mr. Dealer 
from Anywhere," on the screen at the Star Theatre 
recently to a large audience. 

Writing of the event they report that "it created a 
great deal of interest and made an exceedingly good 
impression upon the public mind concerning the 
Hudson car and the men and the factory behind it. 
We think this the best form of advertising at this 
time when so many people are interested in the 
movies." The S. & M. Garage repeatedly show a 
spirit of most commendable enterprise which no 
doubt accounts for its high standing among Massa- 
chusetts motor car establishments. 

J. E. Gomery, of G ornery & Schwartz, Philadelphia 
distributor, shook the dust of the "Quaker City" off 
his patent leathers about a week ago and checked in 
at a Detroit hostelry. He was seen in conference 
with factory officials for a couple of days. The editor 
suspects that he MIGHT have come here to sec about 
more Super-Sixes. 



Crawford Contributes Poem 
With a Punch 

AT. CRAWFORD, Hudson distributor 
at Scottsbluff, Nebraska, is so ver- 
satile that he just naturally forces 
himself into the TRIANGLE every now and 
then. When "Doc" Crawford was at Detroit 
recently he displayed to a select few wonderful 
gifts as a raconteur. He beat a party of 
Hudson distributors from everywhere bowl- 
ing; played pool and billiards like the proverb- 
ial "shark"; performed on the piano like a 
virtuoso; and generally showed that he can 
hold his own in any kind of company for 
"money or marbles." Another thing he ra- 
diated was ABSOLUTE LOYALTY to the 
Hudson Motor Car Co., under any and all 
circumstances, fast or slow deliveries, now 
and all the time. Some of that spirit is shown 
in the verses just received by the editor, 
which are reproduced: 

THE GAME. 
By A. T. Crawford. 
When the game seems lost and you want to quit. 
And you're sticking just by your nerve and grit, 
And you can't see an earthly chance to win. 
And you're weary and jaded and near "all in," 
Don't ever quit as you want to do. 
But keep your heart till the game is thru. 
Till the last hard minute is past and gone — 
Fight on! Damn you. Fight on! 

The chaps who win are the boys with pluck. 

Who never will quit till the gong is struck, 

And many and many a game they play 

Is won at the end of a losing day — 
Won by sticking the struggle out, 
Won by going the whole long route. 
While they — tho* weary in brain and brawn — 
Fight on! By God, Fight on! 

So, tho' you're staggering, weak, and blind, 
Battered in body and dazed in mind. 
You can't be sure that the other side — 
In spite of its front of strength and pride — 

May not be tired and jaded too. 

And feeling fully "all in" as you! 

You brace and rally — their triumph's gone — 
Fight on! Damn you, Fight on! 

The Lincoln Highway Arch 



The beautiful arch pictured above is being con- 
structed on the Lincoln Highway at the Wyoming- 
Utah state line. The material is to be native red 
granite. The cost of the arch will be $6,000. The 
arch was designed by the American Institute of 
Architects. 

It is expected that similar arches will be erected at 
other points where the Lincoln Highway crosses state 
lines. 

The affairs of the Lincoln Highway Association are 
in flourishing condition due to the interest which is 
being taken in the good roads movement by all 
classes of people throughout the country. 

Harold L. Arnold, distributor at Los Angeles, is 
now in the East. He passed through Detroit a week 
or so ago and went to New York and other cities on 
the Atlantic seaboard. He intends to stop in Detroit 
for a few days at the factory before returning to "the 
coast." 



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The Hud 



VOLUME V. 



DETROIT, MICHIGAN. JUNE 3. 1916. 



NUMBER 49 



The Whole Truth 



T 



HE HUDSON Super-Six is a revelation 
in motor car construction and achieve- 
ment. 



Naturally, it has excited opposition and criti- 
cism. 

It cannot be expected that its competitors will 
permit Hudson dealers and salesmen to 
run over them with the Hudson Super-Six 
without any opposition. 

It is to be expected that they will "fight back." 

Therefore, Hudson dealers and salesmen 
should not lose their enthusiasm or op- 
timism merely because they encounter op- 
position. 

Criticism of the Super-Six is merely a compli- 
ment to its attainments. 

If competitors paid no attention to it, we 
might then become alarmed, lest it had 
failed to make an impression. 

This fact should be kept in mind when read- 
ing reports of wonderful achievements put 
out by self-styled competitors. 

Notice closely the difference between these 
reports and advertisements and those that 
have been circulated by the Hudson Com- 
pany. 

Observe that in the reports put out by the Hud- 
son Motor Car Company of achievements 
of the Super-Six that in all cases the. car is 
certified as a stock car by the American 
Automobile Association. 

Observe that we have given every detail of the 
construction of the chassis and of the car 
that made the test. 



Notice that if the fenders and top are removed, 
we say so; if there is a special body, we say 
so, and describe the kind of body; if there 
is a difference in the gearing, this is stated. 

Also note that we make very prominent men- 
tion in these tests of the fact that the car 
used was a stock car certified by a disinter- 
ested and absolutely authoritative organi- 
zation known the world around. 

Observe, also, in the reports of the competing 
cars that are stated to have made such won- 
derful records it is not stated whether or 
not the car was a stock car; that nothing 
whatever is said about any official author- 
ity for the records. 

"World's Records" are claimed without any 
basis whatever for such a claim. 

It is easy enough to write Ao//-truths and 
reports of wonderful feats, but it is an en- 
tirely different thing to add to these reports 
the authority of an organization such as 
the American Automobile Association. 

Dealers and salesmen, therefore, will not be- 
come stampeded when prospects mention 
these alleged cases where a self-styled com- 
petitor has excelled the Super-Six. They 
will call the attention of prospects to the 
facts recited above. They will show them 
the Hudson proves a definite absolute 
record officially attested by the American 
Automobile Association. 

Hudson dealers and salesmen will find it to 
their advantage to make a strong point of 
the integrity of the advertising and claims 
for the Super-Six. So much can be said 
concerning the officially attested exploits 
of the car, that it is unnecessary to resort to 
exaggeration or Aa//-truths. 




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Service Reciprocity Exemplified 



MR. PORTER KIMBALL, of Hope, North Dakota, purchased 
a Super-Six phaeton from the Simms Auto Co., of Grand 
Forks, N. D., a few weeks ago. Recently he came East with 
Mrs. Kimball. They visited the factory and took delivery of their 
Super-Six. From Detroit they started out on a tour of the Eastern 
states. On May 13th the Kimballs turned up at Lynn, Mass., 
where Green & Sibley, Hudson distributors, gave their car its second 
inspection. This picture was taken in front of Liberty Garage in 
Lynn after the inspection was concluded. 

Mr. and Mrs. Kimball are both delighted with the performance 
of the Super-Six. They have had the most convincing proof that 
the Hudson Service Inspection plan works like a charm. Their car is in 
as perfect condition as on the day they drove it away from the factory 
in Detroit. 

Thompson Succeeds Under Difficulties 

NOT long ago the A. E. Thompson Auto Co. moved into its 
new show-room and garage at 99 Pitt Street West, only four 
blocks from the ferry dock. This is said to be the finest 
looking and best equipped automobile salesroom and garage in the 
Province of Ontario this side of Toronto. 

And it is a monument to the industry, ability and salesmanship 
of its founder, A. E. Thompson. 

Up to August, 1915, he was a salaried bookkeeper for a Detroit 
manufacturing concern. Ambitious to better himself, he gave up 
his job, borrowed money with his father's help, contracted for Hud- 
son cars, got a small salesroom in downtown Windsor, then hustled, 
and sold his full quota. 

Now he has taken in a partner, Walter Morton, a practical re- 
pair and garage man. The new establishment represents a $150,000 
investment, is of steel and concrete, and built to special plans for the 
A. E. Thompson Auto Co. It is the only place in Windsor equipped 
to charge batteries, decarbonize cylinders, do welding, etc. 

Mr. Thompson says there are more than twenty cars represented 
in the county, but that he expects to get a big share of the business 
with the Hudson Super-Six. His record warrants the belief that 
he will do what he says he will. 

His associate, Mr. Morton, is not only an experienced mechanical 
man, but he is also an inventor. He has recently submitted to the 
Hudson engineers a carbureter which is being given favorable con- 
sideration. 

The success of this firm in such a short period of time is a fair 
example of what it is possible to accomplish through industry, busi- 
ness acumen and the Hudson car to market. 

When one considers that other Hudson dealers have the com- 
paratively easy task of selling Super-Sixes at the list price of $1475 
and that Thompson must sell them plus the heavy Canadian import 
duty, which brings his list price up to $2025.00, his achievement is 
remarkable. Add to this the fact that his country is at war and that 
his city has furnished a large number of soldiers who have smelled 
gas at the front in France, business conditions are far from favorable. 

Thompson's success in such a short period of time is a fair example 
of what it is possible to accomplish through industry, business acumen 
and the Hudson car to market. 



O 



NLY the man who succeeds knows 
the cost of that success. If you want 
to drink the wine of success you must be 
willing to taste daily the bitter gall of 
failure." — Character. 



Strong Praise for Touring Sedan 

RO. CASTLE, of Castle, Roper & Matthews, prominent busi- 
ness firm of Lincoln, Nebraska, is the owner of a Hudson 
Touring Sedan, purchased from the Lord Auto Co., distri- 
butors at that point. 

Mr. Castle is enthusiastic over the Sedan and has written a letter 
of appreciation to Mr. Lord, which the latter sent to the factory. 
Here is how the autograph letter reads: 

"When you met me on the road to the Omaha Auto Show last 
month and answered my questions and explained the principles of 
the new Super-Six, I was interested at once. In looking over the 
numerous styles of cars exhibited at Omaha there was nothing that 
took my eye, for the purpose I had in view, like the Touring Sedan 
and I therefore asked you to get me one. 

"I was somewhat surprised to see you drive up to my place of 
business a few days after the Omaha Show with the new car and in 
fifteen minutes you had my check and I had the new Sedan. Am sure 
I was the more pleased of the two. 

"The body of the Touring Sedan is roomy. Large enough for 
seven grown people, yet so compact is the seating arrangement that 
with only three or four people they do not look lost. The enclosed 
top absolutely defies the wind and weather. We ride with the same 
degree of comfort on a cold day or night as on the pleasantest summer 
day. 

"The car runs like a dream. I can see nothing lacking in the quiet, 
speedy engine or the car that could be improved upon. I have never 
yet used over half the power going 45 miles per hour with seven 
adult passengers aboard. Yet the motion is so smooth and easy at 
that speed that one cannot realize the car is running over 25 miles 
an hour. 

"I am much pleased with the car and so delighted with the service 
you are giving that I wanted to write and tell you that you need not 
hesitate to refer any prospective customers to me." 

Super-Six Big Advance— Say Engine 
Makers 

"A I ^HE publisher of one of the leading agricultural journals in the 

I United States, recently wrote a factory official to offer his con- 

**■ gratulations on the bringing out of the Super-Six, with its 

patented motor, which is giving such practical demonstrations of its 

possibilities. 

The farm magazine publisher in question has been a Hudson 
owner for years, is now driving one of the previous Sixes, and plans 
to buy a new Super-Six, which he calls a "real car," more so than its 
predecessors. 

The farm paper publisher concluded his communication with 
these significant words: "I have talked to several large engine 
manufacturers and they all agree that your new engine is a big step 
in advance, and a distinct success." 

This tribute to the new Super-Six motor carries much weight, 
when the source is considered. Farmers will find in the above expres- 
sion of opinion added justification for their choice of a Super-Six car. 
Distributors and dealers might mention this endorsement when 
talking Super-Six to their farmer friends. 

Miner Buys Super-Six Unseen for Cash 



LJ. ROSS, Hudson dealer at Boise, Idaho, has just sold a Super- 
Six to £. £. Carter, of Quartsburg, Idaho. 
The buyer of the car is the manager of the Gold Hill Mining Co. 
at Quartsburg. This town for eight months of the year is inundated 
with snow and entirely cut off from communication with the rest of 
the world, save for the delivery of first class mail. This is handled 
by carriers on snow-shoes. How Quartsburg looks in snow-time is 
indicated by the above picture, taken not long ago. 

Mr. Carter heard what a wonderful car the Super-Six was, and, 
without either seeing Mr. Ross or the car, sent his check for one, re- 
questing delivery to be made as soon as the mountainous roads are 
sufficiently free from snow to be passable. This is a strong expression 
of confidence in the power of the Super-Six to negotiate the rough 
roads in the vicinity of Quartsburg, which the purchaser will find 
justified when he gets his Super-Six. 



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ADVERTISING DEPARTMENT 
BULLETIN 

Window Transfer Signs 

One of the new Super-Six Window Transfer signs is 
being sent to all distributors and dealers. Additional 
signs can be had upon request. 

Newspaper Clippings 

We wish to call your attention again to sending in 
clippings of your publicity articles and advertisements. 
A pad of slips to be attached to your clippings was 
recently sent you. Write the Advertising Department 
for more pads when in need of them. 

Gummed Labels Showing New Prices 

The gummed labels containing the new prices for Super- 
Six show books (with the striped covers) and the Super- 
Six catalogs (with the Oriental Rug cover design) are 
now ready. Distributors and dealers should inform 
the Advertising Department how many show books and 
catalogs they have on hand so that labels may be sent 
them. 

Photographs for the Super-Six News Bulletin 

Do not forget to send in photographs showing the 
Super-Six taking part in any of the important events in 
your city. Such pictures have a great news value and 
no opportunity should be lost by dealers to obtain them. 
Photographs showing prominent persons can be used to 
advantage. 



Super-Six Fobs 
Are Ready 



Oxidized 12 gauge silver fob 
bearing words "HUDSON 
SUPER-SIX or HUDSON 
MOTORCARS." The lettering 
is stamped in relief and burnished , 
and is furnished with black 
leather strap with black buckle. 
Illustration shows exact size. 

Price 25 cent* each, net, at 
Detroit. 



An Aristocratic Super-Six Home 
at Sacramento 



How to Transfer 
Window Signs 



YOU will receive Hudson 
Super-Six Decalcomania 
Window Transfers to be 
transferred upon your Show 
Room Windows. By follow- 
ing our instructions you will 
encounter no trouble in trans- 
ferring these signs properly. 

1. Clean window thoroughly, 
removing all grease spots. 

2. Dip sign in water for one 
minute and then apply 
sign (paint side) to glass. 

3. Take ordinary wrapping 

paper, place over sign and 
squeeze out wrinkles, sur- 
plus water and air bub- 
bles. To do this, use a 
roller, ruler or pencil, 
starting at center and 
working towards edges. 

4. Allow sign to remain on 

window with paper back 
for 24 hours (this gives 
the litho films a chance to 
dry and harden) . 

5. Moisten back with sponge 
to release paper backing 
from the sign. 

6. Coat back of sign with 
varnish to protect it 
from water when window 
is washed. 



ARNOLD BROTHERS, Hudson distributors at Sacramento, 
California, are now settled in their new establishment. A 
glance at the accompanying exterior and interior views shows 
the new place to be impressively "toney." Hudson quality is re- 
flected inside and out in this ideal Super-Six home. 

Arnold Brothers are felicitated upon having achieved this most 
artistic establishment for the display and sale of the Super-Six. To 
have built this fine place is the evidence of faith in Hudson cars and 
of well-earned success. 

Youngstown Sees Super-Six Perform 

THE Hudson-Eckenroad Co., distributors at Youngstown, Ohio, 
showed an immense crowd what the Super-Six could do a few 
days ago. 

Tests were made with a stock Super-Six touring car under the 
direction of the automobile editors of the local newspapers. The car 
performed splendidly on the Glenwood Avenue hill, which is one of 
the recognized test grades of the city. A large audience witnessed 
the demonstration. 

With A. G. Trowell of the Service Department of the factory at 
the wheel and carrying four passengers, the car made four ascents of 
the hill on high, two of the tests being made from a standing start 
with the wheels of the car backed against the curb in Mahoning 
Avenue. All tests were made with the gear in high speed at all times. 

The first standing start test showed a speed of 43 miles per hour 
at the top, which was reached in one minute and three seconds. The 
second standing start test showed the same speed, but the hill was 
negotiated in one minute fiat. With a start on the Mahoning Avenue 
viaduct and making the sharp turn into Glenwood Avenue, which cut 
down practically all the advantage of the start, the car was doing 41 
miles at the top of the hill, which was reached in exactly one minute. 
The flying start test began at Garlick Street and Mahoning Avenue. 
After making the turn the car was going about 25 miles an hour, 
picking up to 35 as the top of the steepest section of the grade was 
reached. It crossed the finish at 46 miles an hour, in 36 seconds. 
Policemen stationed at the street intersections kept the path clear for 
the onrushing machine. 

In tests on the Maple Avenue hill, the car rounded the curve from 
Walnut Street and did not have to travel faster than nine miles an 
hour to negotiate the steep grade. 

On the roads north of the city, the car negotiated all speeds from 
one to 60 miles an hour without difficulty and later pulled itself out 
of the mud after it had dropped into the mire up to the running boards. 

Smith vs. Smith 

THEIR names are Smith. One is Harold M., and the other is 
Halbert M. Both are with the Louis Geyler Co., Hudson 
distributors at Chicago. 

They just happened to get into the organization about the same 
time, did these two Smiths. It was 'iH. M. Smith" here and "H. M. 
Smith" there, and the confusion caused by the man having the same 
initials made it bad for both Smiths. But the disorganization that 
came into the complete Geyler organization did not last long. Mr. 
Geyler appointed Harold retail sales manager and Halbert became 
wholesale sales manager. 

So what was more natural than to refer local sales to "Retail" 
Smith and dealers' sales to "Wholesale" Smith? And now it is 
"Retail" and "Wholesale" for the long-distance calls, local calls and 
telegrams. 

Does a shipment of cars come from Detroit? "Retail" will plead 
with "Wholesale" for an extra car or two. "Be good to me, Whole- 
sale; you know I have a lot of good friends of Lou Geyler who are on 
the waiting list. Be good." 

"Humph I I was about to ask you to have a heart and let me 
have one out of this lot for my Aurora dealer." 

And so they spar and parry and thrust, the "Retail" and "Whole- 
sale" Smiths. 



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Hopewell, Mushroom Town, 
Benefits Virginia Dealer 

J. B. Andrews, Hudson dealer at Petersburg, Va., 
under C. E. Wright & Co., distributors at Norfolk, 
paid his respects to headquarters recently. Mr. 
Andrews talked interestingly of Hopewell, the town 
of mushroom growth due to the establishment there 
of the Du Pont Powder Co. Before the war Hope- 
well was scarcely on the map. Today it has a 
population of 30,000. The powder works cover 2500 
acres, and is the largest plant of the kind in the world. 
Mr. Andrews has profited greatly by Hopewell's 
growth, as the town is but 10 miles east of Petersburg. 
Incidentally, he mentioned that the Super-Six has 
outrun every other car on the Virginia hills in his 
vicinity. He has the only REAL motor car show- 
room in Petersburg and it is, he says, crowded all the 
time with people eager to see the car that has earned 
such a big reputation. The weekly Super-Six News 
Bulletin has been a big attraction in Petersburg, 
according to Mr. Andrews. 



Grand Rapids Now Has Ideal 
Salesroom 



L. E. Colgrove is commander of the Hudson fort 
in Grand Rapids. Last season he was quartered in a 
little building which was attractive, but too small. 
With the advent of the Super-Six, prospects for 
the season loomed big, and a change became im- 
perative. A large two-story building in the heart 
of "Motor Row" was promptly secured, and remod- 
eling and redecorating were hastened. 

After seeing the beautiful effect secured by the 
Bemb-Robinson Company, distributors for Mich- 
igan, in staging their first presentation of the Super - 
Six, Colgrove decided to follow suit and immediately 
incorporated in his plans for remodeling his new 
building a salesroom which, though somewhat small, 
would be quite as attractive as any in his city. 
Beautiful draperies and hangings were appropriately 
used, wicker furniture was introduced and a gener- 
ally artistic place created as will be seen from the 
photographs reproduced herewith. 

The result is not difficult to imagine. Popular 
approval was immediatley bestowed upon the won- 
derful new Hudson creation, with the result that, 
including the few cars he has delivered and the orders 
on hand, more than one-third of his year's quota of 
Super-Sixes is already sold. 

A royal blue Town Car, a Hudson Limousine and 
an order for a fall series Limousine are among the 
orders taken from people belonging to exclusive social 
circles of Michigan's western metropolis. Colgrove 
is the leader of Grand Rapids in the motor car 
business. 



Mr. Simon is Proud of 
This Sale 

C. J. Simon, Hudson distributor at Van Wert, 
Ohio, came to Detroit last week to get a Super-Six 
phaeton for Dr. Geo. W. McGaveran, a prominent 
physician of his town. Mr. Simon said he was rather 
proud of the sale since the doctor has owned twelve 
motor cars, all of them high priced cars. The pur- 
chaser accompanied him to Detroit and made a 
complete tour of the Hudson factory. He had heard 
some of the competitors' "knocks" against the 
Hudson Super-Six. After visiting the home of the 
car and seeing it in the making, the doctor stated 
that he was convinced that his selection of a Super- 
Six was absolutely wise. Mr. Simon and the doctor 
drove the new phaeton from Toledo to Van Wert, 
affording a splendid opportunity to demonstrate its 
performance of which we may hear about later on. 

Tells Judge 60 Miles in Super-Six 
Like Standing Still 

W. H. Cahill, wholesale manager of the JesselA. 
Smith Auto Co., Hudson distributors at Milwaukee, 
Wis., was among those who kept the factory "enter- 
tainers" occupied not long ago. Mr. Cahill drove the 
Super-Six in the hill-climbs at Milwaukee that have 
been noticed in the TRIANGLE and Super-Six News 
Bulletin. He told the story of the mining engineer 
in Milwaukee who went out for a ride in a Super- 
Six. Far beyond the city limits he was headed off 
and taken into custody by a deputy sheriff for 
speeding. When the case was heard in court the 
latter testified that the mining engineer was driving 
his car at a speed of 60 miles an hour. Asked by the 
judge if this was so, the engineer replied, "She was 
riding so easy I thought I was standing still." He 
had to pay a fine. The moral of the tale, is to warn 
all who drive the Super-Six not to be deceived by 
how the car FEELS, but to watch the speedometer. 

* * 

J. W. Goldsmith, Jr., distributor at Atlanta, 
Georgia, was another recent visitor to Super-Six 
headquarters. Mr. Goldsmith occupied his time 
while in Detroit confering with sales and advertising 
department officials, and in fraternizing with his 
fellow townsman, "Ty" Cobb, who happened to be 
playing ball with his team in Detroit. It goes with- 
out saying that our Atlanta distributor and "the 
Georgia Peach" are the best of pals. 

* * 

W. G. Welbon, of the Welbon Motor Car Co., dis- 
tributor at Cincinnati, Ohio, put in an appearance at 
the factory a few days ago, but did not tarry long. 
He says business is humming at his end of the 
"Buckeye State" as well as over in West Virginia. 
Incidentally, the Super-Six has been shattering 
records over at Wheeling in Mr. Welbon's territory. 
Mention of these demonstrations will appearflelse- 
where in the TRIANGLE. 

Preston A. Barry of the Pacific Car Co., distrib- 
utors at Tacoma, Wash., was our guest along in mid- 
May. Mr. Berry reports a brisk demand for the 
Super-Six in the Puget Sound country. "The Hudson 
Super-Six has shown 'em all up," is the way he put it. 
The Pacific Motor Car Co. has a sheaf of bona fide 
orders for the Super-Six. 

? ? 

A. W. Cahill, brother of W. H. Cahill, of the 
Jesse A. Smith Auto Co., distributors at Milwaukee, 
has also been a factor visitory. He came in company 
with E. R. Bauer, dealer at Beaver Dam, and J. G. 
Baumgartner, one of the Milwaukee salesmen. The 
trio went through the factory and expressed their 
delight at the numerous extensions and improve- 
ments. 

J. R. His ted, of the Twin City Motor Co., dis- 
tributors at Minneapolis, Minn., paid a brief visit to 
the factory last week. 

9 ? 

O. B. Parker, Jr., associated with R. B. Crandall 
in the conduct of the Crandall Motor Car Co., dis- 
tributors at Oak Park, 111., came to Detroit a few days 
ago to drive a Super-Six back to Illinois. He was 
accompanied by his wife and Mr. H. K. Mackenzie, 
in charge of their sales department. He said he drove 
a Super-Six from Detroit to Oak Park a couple of 
weeks ago in fast time without shifting gears once 
during the whole trip. 



Kalamazoo Dealer is A. A. A. 
Technical Expert 

Harry Scott, President and General Manager of 
Harry A. Scott & Co., Hudson dealers in Kalamazoo, 
Mich., is a race driver, licensed by the A. A. A. He 
has been in the automobile business as a garage 

> the sun 



and mechanical expert for years. Since t 
of 1914 he has been connected with the A. A. A. as 
a technical inspector of race cars. During the 1915 
season he was in charge of technical inspections of 
all race cars in Michigan under the direction of W. D. 
Edenburn, who is general A. A. A. rep res en tative 
for Michigan. This year Scott has had his jurisdic- 
tion enlarged and will attend all big races in the 
country, officiating as technical inspector of cars and 
parts before the races and in the pits during the races. 

Easier for Tourists Entering Canada 

The following notice has been received from John 
J. Fitzgerald, Secretary Board of Trade, Sherbrooke, 
Quebec: 

"Complying with the demands made by the Board 
of Trade of Sherbrooke, Quebec, supported by the 
eastern townships associated boards of trade, the 
Customs Department of Canada has made new 
arrangements whereby automobile tourists from the 
United States who were previously obliged to provide 
a bond for the duty of their car, will now be permitted 
to enter the country without any other formality 
than the signature of a certificate in duplicate giving 
a description of their car and their address in the 
United States. The officer issues a 10-day permit 
for touring in Canada and at the port of exportation 
both the permit and the certificate describing the 
car must be surrendered." 

* * 

B. T. Jones of the Jones Auto Co., distributors at 
Akron, dropped into Detroit from the big Ohio rubber 
town a few days ago. "Akron Jones," as he is often 
called, is one of the veterans of the Hudson Big 
Family. He "hath a merry eye" and a nimble wit. 
Time's passage has no effect on his blythe youth- 
fulness. 

* ? 

H. G. Knessi, of the Semmes Motor Co., distrib- 
utors at Washington, D. C, was at the factory last 
week. He reports that the company will occupy their 
new establishment on June 1st. There is to be a 
formal opening with flowers, orchestra music, and all 
that. The particulars will come along in due time 
and be mentioned in the TRIANGLE. 



Model Showroom and Service 
Station 



The Harrington-Hudson Co., Hudson distributors 
at Hartford, Conn., are among the most progressive 
of the enterprising Hudson Big Family. 

Their showroom and Service Station, pictured 
above, is the outgrowth of a great deal of thought to 
place the Super-Six in a worthy setting. The show- 
room has an atmosphere of good taste. The service 
station is expressive of what it is, a well appointed 
workshop to inspect and care for Hudson cars with 
skill and speed. 



Digitized byVjUUVLC 



The Hudj 



VOLUME V. 



DETROIT, MICHIGAN, JUKE 10. 1916. 



NUMBER 50 



Looking Ahead 



R 



INGLING Brothers Big Circus pitched 
its tents near the factory a week or so 
ago. 



With mushroom rapidity lemonade and pea- 
nut vendors established stands on the show 
grounds. 

The public, hungry and thirsty, tossed nimble 
nickels by the hatful into the pockets of 
these refreshment dealers. They did a 
rushing business. While the circus was 
there and drew the crowds there was no 
end to the demand. 

When the show folded its tents and wheeled 
away to its next stand the business of the 
refreshment vendors vanished. 

Their merchandising powers were limited to 
the demand created by the circus crowds. 
They would starve to death trying to sell 
lemonade and peanuts in that spot under 
normal conditions. 

Is not this analogous to conditions in the mo- 
tor car business today? 

At the present time everybody wants cars. 
There never was such a demand in the his- 
tory of the industry. Dealers are experi- 
encing the effect of this insistent demand. 
They are impatient at any delay in deliv- 
eries. They can sell every car they get 
now when the rush is on. 

Some dealers threaten to surrender the Hud- 
son franchise because deliveries are not 
satisfactory. 



They will substitute for the Hudson, which 
has made them prosperous, most any other 
car on which they can get promises of 
quick delivery. 

Where will the dealer that actually does 
this find himself when the unprece- 
dented motor car demand of 1916 has 
passed into history? 

We opine that he will find himself in a simi- 
lar predicament to the refreshment vendor 
after the circus crowds vanished. 

The dealer who looks ahead will not place 
himself in such a situation. He will stick 
to the Hudson Super-Six which will be in 
just as great demand next year as it is 
this year. 

The Super-Six will survive, because it is a re- 
markable car. As time passes its super- 
quality, its wondrous power, its magic 
smoothness and speed will become more 
and more a household word. 

The wise dealer is he who will exercise pa- 
tience and stick loyally to the car which 
guarantees him certain sales when the big 
demand of today settles down to the nor- 
mal. When sales will be based on quality. 
When quantity will not be the only desid- 
eratum. 

The Hudson Super-Six franchise, backed by 
the Hudson organization, prospective ad- 
vertising and sales help will not be lightly 
trifled with by the far-seeing motor car 
merchant. 



Digitized by VjiJOy VC 



To the Indianapolis Speedway and 
Back in a Super-Six 

1 editor of the TRI- 

IGLE journeyed to 
i from the Indian- 
3 lis races in a 
per-Six. "Charley" 
Vincent, who has driven the 
Super-Six farther and faster over 
the roads than any other man, 
from coast to coast, did the 
driving. We were not out for a 
record, but he kept the car 
moving like a locomotive on a 
limited run whenever the roads 
permitted. The average time going was 33 miles an hour. Return- 
ing, the notch was 37V 2 miles an hour. Storms made the roads, none 
too good at best, pretty rough going. When they were fairly good 
the Super-Six streaked along smoothly and noiselessly at from 45 to 
65, sometimes 68 miles an hour. Every other car met on the road 
was passed with superlative ease. No tire troubles, no mechanical 
tinkering with the Super-Six going or coming. All you've got to do 
with the Super-Six is to give it gas and oil and GO. It will take you 
there and bring you back no matter how far it is or what obstacles 
may be on the pathway. The trip to Indianapolis is confirmatory 
personal proof to the editor that the endless daily stream of reports 
he receives of Super-Six prowess on the roads are gospel truth. The 
Super-Six is beyond compare. 

Hudson Men Were There 

J. B. Hulett and R. L. Law, distributors of Hudson cars at Indian- 
apolis, were much in evidence around the speedway. On the day of 
the big race, W. C. Spear and E. G. Oliver, distributors at Man- 
chester, N. H., and Buffalo, N. Y., respectively, occupied seats 
in one of the Hudson 
Super-Six boxes. W. G. 
Welbon, distributor at 
Cincinnati, and party, 
occupied boxes. Sev- 
eral representatives of 
the Sales and Adver- 
tising and Engineering 
Departments of the 
factory were occupants 
of the Hudson boxes. 
One or two were in 
pit 10, allotted to Mul- 

ford and his Peugeot crew. Ralph Mulford's Super-Six "Special" 
was not entered but will go at Chicago. Ira Vail also has his Super- 
Six entered at Chicago. Mulford gave his Super-Six a work-out and 
this picture was snapped by the factory photographer. 

Willing to Wait Six Months for Delivery 
of a Super-Six 

r RANK E. PRITCHETT, Hudson distributor at Huntsville, 
Texas, has a patient customer for a Super-Six. He tells the 
story in these words: 

"I noticed in the TRIANGLE that a prospect said he 
would take a Super-Six if he could get delivery in from 30 
to 45 days. 

"The other day a prospect came to our salesroom and asked if we 
could deliver him a car within a month. After taking him out for a 
demonstration we told him it would be some time before we could 
make delivery. He said: 'Well I want one if I have to wait six months 
for it.' 

"We find that selling Super-Sixes is easier than any car we ever 
handled." 

Artist-Author Bought First Super-Six 
on Pacific Coast 

M. PAYNE, the artist-author of the " 'Smatter Pop" car- 
toons, was the first man on the Pacific Coast to purchase 
a Hudson Super-Six car. Mr. Payne's pictures furnish 
amusement to newspaper readers all over America. His 
home is at Los Angeles and motoring is his hobby. He 
bought his Super-Six from Harold L. Arnold, Hudson distributor 
for the Los Angeles territory. On the radiator he has drawn a large 
white triangle within which appears the legend "Hudson Super-Six." 
He is proud of his car and takes no chances on it being mistaken 
for any other make. 



Super-Six Captures Cups in Big Auto 
Event at Spokane 






Left to right— Harry Twitchell, Vice-President, John Doran Co.; Frank J. 
MacDonald, Outside Territory Salesman, who drove Super-Six in auto events, 
and W. H. Heylman, Secretary of the John Doran Co. The two trophies are 
in foreground. This exhibit in lobby of Davenport Hotel, Spokane, Wash. 

b HE SUPER-SIX was the star performer in the contests 
which were a part of the recent auto show at Spokane, 
Wash. 

"The big motor event of the day was the hill-climbing 
contest, which was listed as Event No. 4, between the 
winners of the first three classes. This was easily captured by an 
absolutely stock Super-Six, driven by Frank J. MacDonald, of the 
John Doran Co., distributors at Spokane, beating a number of non- 
stock cars and particularly a popular eight which was stripped of 
body-fenders and running boards and used canvas hood. The hill 
course was 2139 feet with an average grade of 7.55 per cent. The 
time of the Super-Six was 36 4/5 seconds. The stripped eight was 
second in 38 1/5 seconds. The Super-Six's time was the best ever 
made up this particular hill — Spokane's test hill — in a contest, on 
high gear. 

"The trophy for the winner of this event was the Spokesman- 
Review silver cup. The meet was sanctioned by the American 
Automobile Association under Class C, for non-stock cars, and the 
Association's representative, Frank W. Guilbert, was at the finish 
line. 

"The Super-Six also annexed Event No. 2, for cars with a motor 
displacement of from 231 to 300 cubic inches, which was a dash to 
test speed. The Hudson car made a speed of 45 miles an hour at 
the finish line, doing the dash in 37 seconds flat. 

"On another day of the auto show contests, the Super-Six won 
the 100-yard dash. The requirements were that the driver should 
be standing on the ground with the door closed; at the pistol shot he 
opens the door, jumps in, starts the engine, drives 100 yards and stops 
on the line. Frank MacDonald defeated a number of entrants for 
this event in 15 2/5 seconds. 

"It will be seen that the Hudson Super-Six practically made a 
clean sweep by defeating all winners of other events in the fourth 
event, and by capturing the coveted silver trophy, as well as others 
of the events to which its piston displacement made it eligible to start." 

Following the above events a few days later, there was a hill- 
climbing contest at Waitsburg, Wash. Again, driven by MacDonald, 
the Super-Six scored a victory. The distance was one mile and nine- 
tenths over a rough country road with a grade of from seven to 
twenty-two per cent. The Super-Six made it in two minutes and 
eighteen seconds from a standing start, defeating several well-known 
six and eight cars. 

The John Doran Co. and Mr. MacDonald are congratulated on 
the success of their efforts in bringing the Super-Six through these 
events with such signal triumph. 



"PERSONALITY in salesmanship is 
1 merely the radiation of self-confi- 
dence. Be sure of your ground and you 
will have a convincing personality." 

— William Maxwell 



— 2— 



Digitized by VjiJOy LC 



ADVERTISING DEPARTMENT 
BULLETIN 

Address Stickers For Super-Six 

News Bulletin 

Sample cf an address sticker which is to be pasted on the Super- 
Six News Bulletin when it is posted at places other than the 
dealer's showroom, is being sent to all distributors and dealers. 
We will send you a quantity of these upon request. Your local 
printer can imprint your name and address on them. The 
advantage of using these is that all who see the News Bulletin 
at other locations will thus be directed to the dealer's estab- 
lishment. 

Triple Demonstration Folders 

The Super-Six Triple Demonstration Folder is now being sent to 
all distributors and dealers. This is a most interesting little 
folder. It tells what a triple demonstration of the Super-Six 
means — hill-climbing, accelerating power and speed. Dealers 
will interest every prospect in the Super-Six if one of these 
folders is mailed to him. More will be sent to all who request 
them. 

New Farm Paper Advertising 

The agricultural paper advertising campaign will be started in 
the near future. This advertising is being prepared with great 
care and it will undoubtedly create an active demand for Hudson 
Super-Six cars by the country's farmers. Also, it will have the 
effect of helping our dealers close sales with farmer prospects 
already considering the purchase of a Super-Six. 

National Advertising 

Campaign Returned 

Beginning with the June 10th issue of the Saturday Evening Post 
the national advertising campaign will be resumed. This will 
include the leading national weeklies and prominent monthlies. 
Arrangements are being made to send advance proofs of national 
advertising to all distributors and dealers so that they may know 
just what is being done. These proofs may be used for posting 
in windows. They should not be displayed, however, before the 
date upon which the advertising is seen in the various national 
publications. 



Super-Six's Great Feat in Des Moines 




Good Roads Practical Preparedness 
Says President of A. A. A. 

m NOTHER ten years will see national road systems covering 
every section of the country — the greatest practical step 
in the direction of preparedness that could be made," 
comments Dr. H. M. Rowe, the newly elected president of 
the American Automobile Association, from Washington 
headquarters. 

"In a decade we will begin to have separate roads for freight 
traffic and passenger traffic," predicts Dr. Rowe, "and the horse and 
mule will have practically disappeared. Our present highways will be 
greatly multiplied and largely increased in width and improved in 
quality. No other country on the face of the earth can make such 
good and profitable use of good roads as the United States of America. 
We will eventually excel in that as we do in many other things. 
There has been wonderful changes in all matters relating to transpor- 
tation since the introduction of the motor-car, but there are still 
greater things to come. 

"Equal justice and fair treatment for the users of motor vehicles 
must continue to be sought for some time to come. Everything the 
motorist asks for, everything the A. A. A. and the clubs affiliated with 
it have worked for, has been based on these principles. We have 
worked for good roads for the reason that they are of equal economic 
benefit in the final analysis to all, and it is only just and right that the 
people of our country should have the advantages to which they are 
entitled. We have worked for unrestricted intercourse between the 
states through the use of motor cars, because that is a constitutional 
right that has been denied us. We have asked for equal taxation. 
That is another constitutional right that has been set aside, partly 
because we submitted to it willingly, I admit, but it is an injustice 
and consitute unfair treatment just the same. 

"Much has been accomplished, it is true. But there yet remains 
more to be accomplished before it can be truthfully said that the 
owner of a motor car is not subjected to annoyances and unfair treat- 
ment, which is not visited upon those who employ other road vehicles. 

"The American Automobile Association has a great mission to 
perform. Its friends are inspired by the thought that the body is 
going to further increase its prestige until it shall possess the power 
and influence that it rightfully should exert as the national spokesman 
of the interests of the motorists of the entire country. 

"No matter what the organization may be, however, it must work 
unselfishly and for the common interest of its members. The large 
majority of motorists are men of large views. They are capable of 
seeing things big. Their efforts should be of the same character." 




Super-Six Climbing Steepest Grade in 
Des Moines on High Gear. 



HE Hudson- Jones Automobile Co., distributors at Des 
Moines, Iowa, recently gave the Super-Six one of the 
severest tests yet recorded. The car was sent up South 
28th Street Hill, 800 feet long and 13% grade in high gear. 
This is conceded to be the most difficult hill in Des Moines 
for motor cars to negotiate. The Super-Six went up the hill easily. 
The accompanying picture of the Super-Six was taken when the car 
was about half-way up. This picture is one of the best hill-climb 
photographs the factory has received from any source to date. It 
gives a perfect idea of the steep grade. The detail of having "Super- 
Six" painted on the slip-cover at the back is clever. The photography 
is splendid and stands analysis. 

Once More We Ask Dealers to Read 
Automobile Publications 

( HE TRIANGLE of March 25th suggested to dealers the 
value of reading trade papers. Since then the Hudson 
Super-Six Automobile has occupied a prominent place in 
such publications as Automobile, Motor Age, the Auto- 
mobile Topics, Horseless Age, The Motor, Motor 
World, Motor West, The American Motorist, Automobile Trade 
Journal, Automobile Dealer and Repairer and other similar 
publications. 

Extensive notice has been given to the record mile the Super-Six 
stock chassis made at Daytona, Fla., and to its great endurance test 
at Sheephead Bay early in May. 

Dealers who regularly read the automobile publications mentioned, 
or at least a few of them, will equip themselves with talking points on 
the Super-Six which will be absolutely convincing. They should 
familiarize themselves with every detail of these great public achieve- 
ments of the Super-Six. By doing so they will add materially to their 
store of information concerning the car, what it has done and what 
it can do under every possible test. Salesmen and shop men should 
read these publications. Get together and discuss these Super-Six 
performances. Much enthusiasm will be generated in this way. 
Paste these illustrated Super-Six stories in your windows. They will 
draw crowds and send prospects right into your salesrooms. 

Every now and then there will be big Super-Six articles in these 
automobile journals. Be sure to get them and use them to advantage. 




Four Passenger Roadster Not to Be 
Built at Present 

_ HE factory has found it impossible to get the 
design and quantity of four-passenger road- 
ster bodies it desired to use by the time it 
had planned. In view of this fact, and rather 
than bring these cars through in the late 
Fall and Winter, when other models would be in 
greater demand, it has been decided not to build 
them for the present. 

The Sales Department is sending a general explana- 
tory letter to all distributors and dealers on this subject. 
This letter covers every point involved. All prospects 
should be informed, as the letter suggests. 




—3- 



Digitized by VjOOQIC 




Best People in Canada Buy 
Super-Sixes 

J. R. ROWLANDS, general mana- 
ger of the International Motor Co., 
distributor at Ottawa, Canada, 
came over the border to renew old 
acquaintances recently. 
He is a former Minnesota man, but has 
been in Canada for nearly ten years. 

"The Hudson car in Ottawa is classed with 
the best," said Mr. Rowlands. "It is pur- 
chased by people who can afford to buy any- 
thing they want. 

"We expect soon to close for a Super-Six 
with Lord Richard Neville, right-hand man of 
Governor-General the Duke of Connaught. 
We have sold a touring sedan to Col. James 
W. Woods, largest manufacturer of tents, 
uniforms, kit-bags, haversacks, etc., in the 
Dominion. Hon. J. D. Reed, minister of 
Customs, is driving a Hudson Six-54, and A. 
E. Blount, Prime Minister, has a Hudson 
Six-40." 

Mr. Rowlands enjoyed his visit to the 
factory and returned to Canada with renewed 
and even greater Hudson enthusiasm. 

Ontario to Extend License 
Reciprocity 

W V INLAY MACDIARMID, minister 

^K3Fy °^ P u bl' c works, announces that an 

V J order in council will be signed 

JHto/ extending reciprocity in motor 

▼ licenses in Ohio, Pennsylvania, 
Massachusetts, in addition to New York and 
Michigan. 

Brings Prominent Iowans 
to Factory 

J. DANATT, distributor at Clin- 
ton, Iowa, brought Wm. M. Smith, 
president of the Clinton Paper Co., 
to Detroit for a trip through the 
Hudson factory. Mr. Smith had a 
long-standing order in for a Super-Six and the 
trip was planned to get delivery and drive the 
car back to Iowa as a thorough demonstration. 
It was Distributor Danatt's first look at the 
Hudson plant and he was amazed at its 
greatness. He told of a unique demonstration 
of the Super-Six just before starting to 
Detroit. 

Said Mr. Danatt, "a prospect went with me 
up our 10th Street hill, two blocks long, to 
study the car's performance. I throttled the 
Super-Six down to 1 Vi or 2 miles an hour on 
high gear, got out of the car without touch- 
ing the wheel, and let it go by me. Then I 
walked around the front and got in the side 
door. When we got in the car picked up 
instantly and we fairly flew. I sold the car to 
my prospect on the strength of this demon- 
stration." 

w ^^\. W. JONES, of the Hudson- Jones 

^ f^fr Automobile Co., distributors at 

B lir Des Moines, Iowa, was a recent 

^%*^ factory caller. Mr. Jones said he 

▼ had nothing on hand to hold him 
in Iowa, so he thought he would come for a 
breath of Michigan ozone. He enjoyed the 
change of air. 



Lincoln Highway Enthusiasm 
in Nevada 



Suffolk, Va., Distributor 
Is an Inventor 



M 



W 



HE Lincoln Highway enthusiasm 
prevailing in Nevada is typified by 
the artistic concrete bridge which 
has been built on the transconti- 
nental road in Washoe County 
about five miles west of Reno. This structure 
was erected by county funds and the addi- 
tional work necessitated by the lettering was 
contributed in the name of the Lincoln High- 
way Association by the contractor who 
originally conceived the idea. 

It has been proposed to use this same design 
on all concrete bridges required on the High- 
way in all parts of the country. 



To the wealthy communities of the East, 
this bridge may seem a small thing, but it 
should be considered that the state of Nevada 
has a population of less than 100,000 and that 
a bridge of this size is as great a burden to the 
individual tax payer as would be a Brooklyn 
Bridge to the population of Greater New 
York. 

Lincoln Highway sentiment has reached a 
high pitch in the West, particularly in Nevada 
where work on the road is being rapidly 
pushed to completion. 

Dealers Await Delivery With 
Patience in New England 

^CV-EORGE VEASEY, wholesale man- 

^g My ager of both the Harrington- 

M *W* Gifford Co. and the Harrington- 

^%a^ Hudson Co. , distributors at Spring- 

^ field, Mass., and Hartford, Conn., 

respectively, was a factory caller recently. 

"The demand for Super-Sixes is wonderful," 
said Mr. Veasey. "I am in a position to know 
the feeling in New England. We have many 
small dealers who have not even received a 
demonstrating car who are sending orders from 
all sections of our territory. We are swamped 
with unfilled orders. Still they are willing to 
wait, and will not buy other makes. These 
dealers say they know there is no other car 
made that is just as good as the Super-Six in 
performance, durability and smooth running, 
and they insist that they are going to sell 
Super-Sixes or nothing even if they have to 
wait all summer for deliveries. I believe if the 
Hudson factory was four times as large as it is 
it could market its output." 



V 



G. WELBON, distributor at Cin- 
cinnati, was observed mixing with 
factory officials, particularly dis- 
tribution headquarters, during the 
past week. 



w 




G. EDGERTON, Hudson distrib- 
utor at Suffolk, Va., was at the 
factory last week. It was his third 
trip since he took the Hudson line 
nearly four years ago. 
Mr. Edgerton has invented and applied for 
a patent on a motor testing device which he 
successfully demonstrated on a Super-Six 
while in Detroit. As this may be of interest 
to Hudson dealers a few words of description 
is given. 

It was shown in the demonstration that a 
positive test of the working condition of each 
cylinder could be made on each cylinder of the 
motor separately the same as if the motor was 
pulling the car with half or more throttle 
opening. The device instantly indicated a 
missing or weak cylinder and located the 
trouble. The device is extremely simple and 
inexpensive. Mr. Edgerton has a big demand 
for them already. He will be glad to give 
particulars to dealers who address him at 
Suffolk, Va. 

Virginia Distributor Says Com- 
pany Fair in Deliveries 

E. WRIGHT, Hudson distributor 
at Norfolk, Va., made his first 
pilgrimage to the Hudson factory 
in a long time last week. 

After "going through" Mr. 
Wright dropped in at the TRIANGLE 
sanctum for a chat. Asked how things looked 
to him he said: 

"I feel better than when I came. I am 
absolutely convinced that the company has 
been fair in their deliveries; that they will 
build the cars and that in good time we will 
get all of them we have contracted for. 

"It is a year and a half since I have been at 
the factory. I would not have believed it 
possible to work such wonders as I have seen. 
I am positively knocked in a heap by such an 
exhibition of achievement. 

"It will be a great pleasure to return to 
Virginia and tell folks of the fine prospect that 
looms up for those who are interested in 
Hudson cars — and they are legion down my 
way." 

Tom Botterill Will Open a 
Detroit Office 

S. BRODHEAD, distributing 
manager for Tom Botterill, Hud- 
son distributor at Denver and Salt 
Lake, came to Detroit recently for 
possibly a protracted stay. He 
plans to open an office in Detroit with a 
view to be in closer touch with the factory and 
make preparation for the distribution of 
Super-Sixes to Colorado and Utah when peak 
of production time arrives. The plan is 
experimental for a month or so. If found 
successful, Mr. Brodhead may be retained 
as the permanent Tom Botterill Detroit 
representative. 

Mr. Brodhead is a man of splendid per- 
sonality and found no trouble in ingratiating 
himself with factory officials. 




No one ever gets on to the top without a 
tussle. 



Digitized by VjOOQlC 



The Hudj 



VOLUME V. 



DETROIT, MICHIGAN. JUKE 17. 1916. 



NUMBER 51 



T 



HE plans for the consolidation of which the 
Hudson Company was to be a part, have been 
definitely dropped. 



At first we were quite impressed with the 
advantages which would accrue from the particular 
combination under way. We believed the results would 
be helpful to our product, our Dealers and ourselves, 
and it looked for a while as though we would go 
ahead. 

The consolidation would have in no way 
changed the management of the Hudson Company, 
and there would have been no difference whatever in 
the relations of this company with the public or our 
dealers. On this point we made absolutely sure- 
insisting that there could be no change in the Hudson 
policies, otherwise, we would not be interested. 

However, as we all got more deeply into the 
subject, we became impressed with the fact that it 
would probably be better to drop the matter entirely 
and continue to operate independently as heretofore. 




President Hudson Motor Car Company. 



Digitized by VjOOQIC 



Elks Honor Sid Hall's Super-Six 




MANY decorated cars competed for first money offered by the 
annual Indiana convention of the Benevolent and Protective 
Order of Elks at their recent convention at Huntington, Ind. 
Sid Hall, Hudson distributor at that point, entered a Super-Six which 
he personally decorated, assisted by brother Elks. Mr. Honnewell 
drove the car in the Elks' parade. The unanimous verdict of the 
judges was that Sid Hall's Super-Six was easily entitled to first prize. 
It was an important victory, aside from the cash value of the prize, as 
Indiana Elks have been taking unusual interest in the Super-Six ever 
since the convention and a number of new sales are in immediate 
prospect. 

Good Medicine 

AS. BRODHEAD, Distributing Manager for Tom Botterill, 
Hudson distributor at Denver and Salt Lake says: "The boss 
is all nerves over the situation — no cars. Whenever he is 
about to blow up he jumps into a Super-Six and takes a ride. He 
comes back feeling better." 

Of course he does. He couldn't help but feel better when he 
SEES and FEELS the matchless performance of the Super-Six and 
realizes simultaneously that he is distributing such a car. 

It is pretty sooth- 
ing medicine to 
KNOW that when you 
GET cars you've got 
SUCH CARS as the 
Super-Six to distribute. 
There are a lot of 
motor car distributors 
in this country today 
who are waiting for de- 
liveries from many fac- 
tories, but there are 
NONE who are waiting for a car like the SUPER-SIX. 

There is more than a modicum of assurance in having a GREAT 
CAR to wait for, if you have to wait at all. 

So we venture to make the suggestion to other Hudson distributors, 
that when their nerves begin to go, they take the good medicine of a 
nice long ride in a Super-Six. Open her up and let her sing the lullaby 
of a noiseless, smooth-running, fast-going motor on some beautiful, 
verdant country road. Concentrate thought on the performance of 
the Super-Six as you ride. Let it seep into your system just what it 
means to represent such a car. And remember as you spin along 
that the Hudson factory is back of you. And that deliveries will not 
ALWAYS be slow. 
^ Follow the example of Tom Botterill. 

Good Roads Cause of Commerce 

THE Federal aid roads bill has been up for discussion in Congress 
lately. Members of the A. A. A. clubs of America are much 
concerned over this legislation. 
John Sharpe Williams, of Mississippi, in an address on the bill a 
few days ago, concluded with this characteristic bit of oratory: 

"All the roads of Rome were strategic roads, and commerce grew 
upon the road, so that the road was the cause of the commerce rather 
than the existence of the commerce the cause of the construction of 
the road. But with us we have not only the strategic military reason, 
which is National; the interstate-commerce reason, which is National; 
the post-road reason, which is Federal; but the other reason which I 
have mentioned, which is educational. In addition to that, we have 
the economic reason. It is true that there can be no interstate com- 
merce of any great power unless there be good roads for a local com- 
merce forming connecting links upon which the interstate commerce 
is founded, nor can there be any great international commerce except 
for the intrastate commerce of the various countries which form the 
family of nations." 



The Highway Movement in Southern 
Michigan 

FIVE years ago, the county of Calhoun, in which the thriving 
and world-famous city of Battle Creek, Mich., is located, was 
still building roads by piecemeal, on the township system. 

The road-making wasn't "getting anywhere." 

There was widespread indifference. The public was skeptical 
about the motives behind good roads talk. A year previously the 
county good roads system had been defeated by an emphatic majority. 

The Battle Creek Enquirer and Evening News took up a vigorous 
campaign for the adoption of the county road system. The county 
was organized, speakers sent out, business men and leading farmers 
actively interested. In a whirlwind campaign of three weeks the 
previous adverse majority was turned to a substantial favorable 
majority. The building of good roads was systematically taken up. 
Practically every corner of the county is now reached by gravel roads. 
Bonuses have been repeatedly raised to finance road-building where 
public funds were lacking. 

Some months ago the Battle Creek Enquirer and Newa began 
the discussion of a lake-to-lake paved-way between Chicago and 
Detroit. Business men rallied promptly to the project. At a banquet 
held in Battle Creek in January 300 representative business and pro- 
fessional men from the seven counties interested were present, and 
the "Michigan Detroit- Chicago Highway Association" was organized. 
As a result of this organization most of the counties are proceeding 
toward the voting of bonds for immediate highway construction. The 
first two-mile stretch of concrete pavement on the line of the great 
highway is now being laid near Battle Creek. The county of which 
Battle Creek is a part proposes to submit a bond issue to finance not 
only the through east-and-west pavedway , but the immediate comple- 
tion of all her county highway system. 

There's a fine suggestion to Hudson dealers in this account of the 
development of good roads in the "Wolverine State." The right kind 
of agitation and enthusiasm, backed up by co-operation with local 
newspapers, will accomplish wonders. There is an opportunity for 
Hudson dealers to become the leaders of similar movements all over 
the country. Public service is the best service. Good roads play a 
big part in the sale of motor cars. The better the roads the more 
buyers there will be for cars. We hope our dealers will take this tip 
and get busy. 

Ottawa-Prescott Highway Reliability 
Tour is On 

THE TRIANGLE has received from the International Motor 
Co., Hudson dealers at Ottawa, a program and running and 
technical rules governing the Free Press Ottawa-Prescott 
Highway Reliability Tour, which started Friday, June 9th. The 
referee of the run is W. D. Edenburn, of Detroit, who has been in 
Canada for a week or so completing preparations for the event. 
Prominent officials of the Dominion have signified their intention of 
meeting the cars at various points along the way and at the terminus, 
Prescott. Canadian motorists are intensely interested in this relia- 
bility tour. 

Decorated Super-Six Wins Cup 



RD. CURRY, head of the Curry Motor Car Co., distributor at 
Hillsboro, Ohio, was a visitor at the factory recently. He 
brought with him the photograph reproduced above showing the 
beautifully decorated Super-Six that won him a silver cup at the 
Hillsboro High School Field Meet. Mr. Curry is seen at the wheel. 
He is right proud of the handsome silver cup he won, and equally so 
of the compliments which Hillsboro poured upon him. Super-Six 
popularity and increased demand for the car were the natural after- 
math of his prize-winning efforts. 



m 



— 2— 



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ADVERTISING DEPARTMENT 
BULLETIN 



Displaying Factory Birdseye Views. 

The suggestion is made that some good advertising may be had by 
Hudson dealers who have framed copies of the new birdseye view 
of the factory displayed in places other than their own establish- 
ments. There ought to be many places, such as garages, hotels, 
clubs, manufacturers' offices, etc., where these artistic pictures 
could be placed. The cost of framing them is slight. The return 
for a little enterprise expended in this direction will be great. 

Super-Six Catalogues. 

A reprint of Super-Six catalogues is now ready. These catalogues 
contain the new prices. Distributors and dealers will be supplied 
on request. 

Super-Six Price Cards. 

Attractively printed price cards on heavy stock are now being dis- 
tributed. The new prices are on these cards and they should be 
displayed in all Super-Six showrooms. 

Super-Six Post-cards. 

Post -cards of the various models are now being placed in the pockets 
of all cars shipped from the factory. A supply of these is being 
sent all distributors to cover shipments of cars in which these post- 
cards were not included. These packages of post-cards should be in 
turn sent to dealers to be by them given to the owners of Super- 



Hudson Car, Hudson Service Best Ever 
Says Texas Man 

k R. TURNER, of Waco, Texas, 
thinks that the Hudson car, 
Hudson Service and Hudson 
distributors in Texas are a combina- 
tion that can't be beat. Unsolicited 
he has written the following letter 
to the factory: 

"I do not suppose one gets more 
letters of praise in a day's mail than 
he desires and as I believe more in 
saying a pleasant word here on 
earth than giving flowers for the 
grave after death, I send you a few 
words of praise. 

"Last week I went fishing to 
Medina Lake — 69 miles below San Antonio. I left Waco in the early 
morning and drove 269 miles to the fishing grounds in my Hudson 
Six-40. Although two years old, it ran perfectly. Not one explosion 
did it miss in the 269 miles. On my return trip, if possible, it ran 
better. I have driven in the last six years, six makes of cars and in 
my opinion no car can drive better nor ride easier than the Six-40 
which I am now driving. So much for the Hudson car. 

"Now for Hudson service. On nearing San Antonio on my return 
trip, I had a couple of punctures and ran into San Antonio on the 
rims. I was unfortunate in striking the street car track which straight- 
ened out the inside flange of my rim and reaching San Antonio late 
that night, I was in distress. I inquired for the Hudson service station 
and went around there for help. I phoned Mr. Steinhart, your agent, 
late Saturday night. He not only pleasantly told me to leave the 
car at the station over night and he would have a man there early 
Sunday morning to give it the needed attention. As I wished to 
leave early Sunday morning, this was quite an accommodation. 
Sunday morning upon my arrival at the garage they had already 
put a new wheel on the car. They not only did this work for me 
quickly, but did it pleasantly and I cannot say too much in praise 
of the disposition of the Hudson service stations to accommodate 
patrons. This accommodation to me at the San Antonio Station is 
very similar to that which has always been accorded me by your 
Waco distributor — the Percy Willis Auto Co. 

"I have dealt with Percy Willis exclusively for six years in buying 
automobiles and he and your San Antonio distributor are certainly 
worthy representatives of the Hudson Motor Car Co. With such men 
and such cars I cannot for the life of me see how anyone sells a car 
for more money than you ask for yours. They can certainly produce 
no better service. 

"My next car will be a Hudson Super-Six. It looks like a winner 
tome. 

"I am writing this letter because of my general appreciation of 
the Hudson car and Hudson service in Texas. 

"Yours very truly, 
C. R. TURNER." 



Iowa Banker Appreciates Super-Six 

THE Ohlman-Bleeg Co., Hudson distributors at Sioux City, Iowa, 
have received the following letter of appreciation from E. T. 
Kearney, President of the Mid- West Bank of their city: 
"The longer I drive my Hudson Super-Six the better I like it. 
Have run about four thousand miles without a single adjustment to 
the engine and she purrs along as contentedly as a kitten, climbing 
everything on high that should be climbed. 

"I am very glad to recommend the Hudson to any person whom 
you may refer to me, and especially thank you for the GOOD SERV- 
ICE you have given me on my car. You have CERTAINLY KEPT 
YOUR PROMISES. I hope you will have fine success with the 
Super-Six." 

Hudson Car To the Rescue 

JOHN H. PHILLIPS, of the Hudson-Phillips Motor Car Co., 
distributors at St. Louis, is telling with a great deal of pride 
of the excellent performance of a Super-Six owned and driven 
by C. E. Heinrichs on his trip to Fenton, Mo., recently. Instead of 
using the bridge over the regular route, the Hudson party followed 
two other motorists on to a side road leading to a fishing slough. 
All three machines were caught in a sand bed, hub-deep, and none 
were able to extricate themselves, the largest car, in fact, going deeper 
at each turn of the wheels. It took Mr. Heinrichs to be the "man of 
the moment," for he was finally able to pull through, only because of 
the supreme power of the Super-Six. He reached terra firma and 
was able to pull out both of the other machines. Once again the 
wonderful flexibility and pulling power of the new Hudson Super-Six 
motor was demonstrated. 

Super-Six a Dauntless Tourer 

GA. ALLEN is touring in a Super-Six from Miami, Fla., to 
Chicago. The following is a leaf from the log of his trip, 
dated May 22nd: 
"Arrived here (Atlanta) last night after four days' driving. Made 
Cocoa, Fla. (from Miami), the first day; Jacksonville, second day; 
Douglas, Ga. (40 miles north of Waycross), third day and Atlanta 
the fourth. Drove 242 miles yesterday, 12 or 14 miles out of my 
way. Found seventy miles of awful sand between Jacksonville and 
Waycross and drove most of way at 10 or 12 miles on high. * * * * 
Car has run beautifully all the way. Car runs smoothly all day long 
through sand or good roads. Went through a ford yesterday 
that sent a wave of water over top of radiator and spread out one 
each side of hood. Car went right on without a slip." 

Test Hill in Oklahoma Climbed 
by Super-Six 



AT Enid, Okla., Jefferson Street hill has for years been a severe 
test for the powers of motor cars. 
The Oklahoma Automobile Co., Hudson distributors at that 
place recently proved the Super-Six easily master of that hill, sending 
the car up in high gear from a standing start from the pavement at 
the bottom of the hill. The Super-Six gained momentum every 
second until the summit was reached. Most cars go up this hill on 
intermediate and some have to go to low gear to make it. The Super- 
Six was also tried up the hill on intermediate gear, when the above 
picture was taken. The same day these trials was made the car was 
driven over an ordinary country road with four passengers at a speed 
of 64 miles an hour. 



—3— 



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Spokane Distributor is "Right 
There" at Golf 

»HN DORAN, 
tiead of the John 
Doran Co., Hud- 
i distributors at 
x>kane, Wash., is 
eputed to be one 
>f the best golfists 
in the Pacific 
Northwest. He 
does not come 
to Detroit often, 
but whenever 
he does he is 
easily beguiled 
to the local golf 
links. He was 
here a few days 
ago and, as usu- 
al, was carted 
away to the field 
where he gave his 
isual demonstra- 
on of golfing 
ss. Our omni- 
ent camera man 
is picture, as here 
:ed. 

Motoring a Pleasure in 
Super-Six 

T\/r R ' and Mrs. Porter Kimball, of 
l\fl Hope, N. D., who took delivery of 
^""^ their Super-Six at the factory a few 
weeks ago, are en route back west. From 
Chicago they write: "This far on return 
from New England trip. Motoring is sure a 
pleasure when driving a Hudson Super-Six. 
Found nothing in the 3,500 miles it could not 
negotiate." 

More Super-Six Enthusiasm 
from Marion Distributor 

SE. MARQUIS, Hudson distributor at 
Marion, Ind., revisited the factory 
recently to take delivery of a Super-Six 
sold some tine ago to a townsman of his. 
They drove the car back and the purchaser 
was much elated over its performance. 
"The roads were muddy for 120 miles," tells 
Mr. Marquis of the trip, "and we pulled a 
well-known light car out of the ditch en 
route. Its driver saluted us with the remark: 
'that Super-Six of yours is some puller.' 
With these road conditions we drove the 
Super-Six at an average speed of 30 miles an 
hour and got 13 V2 miles to a gallon of gasoline 
actual measure. The new owner of the Super- 
Six took pains to measure this gas consump- 
tion and was tickled to discover the figures. 
I've sold several Super-Sixes on the strength 
of this since my return home." 

WILLIAM WIELD manager of whole- 
sale sales at the New York Hudson 
distribution headquarters, was a 
caller at the factory a few days ago. He 
made his first trip through the plant in a 
long time. "Marvellous, just marvellous is 
the only word to describe the improvement 
and expansion," is what he said after the long 
jaunt was completed. 



Super-Six is The Doctor's Car 

DR. H. G. IRVINE, a prominent Minne- 
apolis surgeon, who attended the con- 
vention at Detroit of the American 
Medical Association, drove back in a Super- 
Six ordered three months ago from the Twin 
City Motor Car Co. The doctor planned to 
take delivery at Detroit when he came to 
attend the medical men's convention. 

Dr. Irvine is one of about a dozen promi- 
nent physicians from different parts of the 
United States who made similar arrange- 
ments with their local distributors and are 
expected to come to the factory at the close 
of the medical convention to take delivery of 
their Super-Sixes. They consider a drive back 
home in the fine Hudson car a fitting wind-up 
of their convention attendance. The coin- 
cidence of so many physicians arranging to 
get delivery of their cars at the factory dur- 
ing the medical convention has emphasized 
the fact that the Super-Six is becoming in- 
creasingly popular with the doctors, who 
demand a lot in a motor car the whole year 
'round. 

* * 

JAMES FRANTZ, distributor at Roanoke, 
Va., came to Detroit for a jaunt through 
the factory a few days ago. He was 
greatly impressed as he had not been at the 
home of the Hudson for a year and a half. 



Chicago Distributor is a Top 
Notch Golf Artist 



UTUSl CttUgllL IllIIl Ml 

the pose presented in the accompanying 
picture. * 



Georgia Hudson Owner Discovers New 
Kind of Genus Homo 



COL. Luther Z. Rosser made an automobile trip 
to South Georgia in his Hudson car last week 
on which he discovered people who believe that 
the automobile has ceased to be an exclusive luxury 
of the few and has now become a sort of public utility 
for the common enjoyment of all. 

These people are realizing the dream of home 
economists that some day everyone who wanted an 



The guests were given the use of the full tonneau 
while Mr. Rosser and Mr. Shelton occupied the front 
seat. 

"How far do you want to go?" asked Mr. Rosser. 

"Well/* said the old woman, as she adjusted a pair 
of well-worn goggles, "we expects to git as far as back 
home to Saginaw, Mich. How far is you gwine?" 

Mr. Rosser gasped, but regained his balance and 
replied: 

"It makes no difference how far this car is 'gwine.' 
You are going as far as Macon, but no farther." 

The extent of their plan was gradually unfolded. 
They had traveled free in automobiles from Michigan 
to Tampa, Fla., and, now, their visit completed, they 
expected to travel back by the same means. They 
said they had made up their minds to travel pretty 
much over the United States by this method before 
they died. 

When the party reached Macon, Mr. Rosser asked 
them where they wanted to get out. 

The old woman gave instructions as though to a 
chauffeur. 

"Take us by the postoffice to see if there is any 



automobile would have one; just as "A — No. 1," that 
world-wide traveler, became convinced that he had 
just as much right to ride railroad trains without 
paying fare as a member of the Legislature, and pro- 
ceeded to enjoy the scenic wonders of America in that 
democratic and inexpensive way. 

Col. Rosser, being of sound mind and suspicious 
nature, did not agree with them exactly, but their 
appeal was so strong that he was forced to a com- 
promise. 

He had been down to Valdosta in a Hudson-Six, 
of which he is seized and possessed, with Charles B. 
Shelton. his son-in-law, and they were beating it back 
to Atlanta when an old woman stepped out from the 
side of the road and hailed them. 

She was old and worn to a point to inspire pity. 

"Couldn't you give us a ride?" she asked. 

"Who is us?" asked Mr. Rosser. 

"Me and my husband," she answered. 

The husband then appeared, a one-legged man, 
carrying a camp stool. 1 1 later developed that he was 
prepared to provide his own seat if the machine his 
wife stopped happened to have all seats filled. 



mail, then let us out on the big road so we can catch 
another automobile." 

Mr. Rosser obeyed, but when rid of his passengers 
declared that he would refuse to ride any more 
automobile tramps. «N 

"But," chuckled de Kunnel, "she couldn't eat our 
beaten biscuit because some far-sighted person had 
levied on her false teeth for a board bill." 



Digitized by VjOOQ IC 



The Hud 



< 



VOLUME V. 



DETROIT, MICHIGAN, JUNE 24, 1916. 



NUMBER 52 



Super-Six Again Proves 
Its Stamina 



A N 



N OUTSTANDING feature of the run- 
ning of the Auto Derby over the 
Chicago Speedway on June 11 was the 
noteworthy performance of the two Hud- 
son Super-Sixes. 



Both were sharers in the prize money, fin- 
ishing sixth and ninth, respectively. 

The mechanical efficiency of the Super-Six 
was again strikingly demonstrated in this 
big race, in which many of the noted 
foreign specially built machines fell by the 
wayside on account of engine trouble of 
one sort or another. 

The two Super-Sixes went the whole 300 
miles without a single stop except to make 
tire changes. 

The one driven by Ira Vail — the same recon- 
structed stock Super-Six which gained 
him third position in the Metropolitan 
Trophy at Sheepshead Bay — was at the 
pit but once to replace a left rear tire. 

The other car, Ralph Mulford's Super-Six 
Special, driven by Fred McCarthy, made 
three stops for tire changes and once for 
gas. Neither motor was stopped at any 
stage of the long grind. 

And the Chicago race was the fastest contest 
of the season. All the entries had to make 
90 miles an hour to qualify. The winner's 
time was at the rate of 98.61 miles per 
hour. The Super-Sixes went the 300 miles 
in 94.48 and 90.38 miles per hour, respec- 
tively. 



The Super-Six is not entered in these big 
races with any idea of trying to prove it to 
be the fastest car. We know there are 
faster cars built • The Super-Six is entered 
to demonstrate its endurance and mechan- 
ical efficiency; to show that it will be 
"there or thereabouts" and going when the 
race ends. 

Ralph Mulford likes to drive the Hudson 
Super-Six because he has confidence in its 
staying powers, in its capacity for stand- 
ing up and keeping agoing. That's the 
kind of confidence a driver must have in 
the car he pilots in a race. Mulford says 
that when he starts out for a journey in a 
Super-Six, whether it is for 100 or 1800 
miles, he feels absolutely certain that the 
car will go the whole distance with him. 

The Chicago Derby race furnished another 
striking demonstration that the Super-Six 
is worthy of the confidence of its driver. 

The Super-Six has definitely proved that it 
can stand the strains of racing in any com- 
pany. It is already the monarch of the 
country's roads in ordinary touring for the 
same reason that it stands up in racing — 
because it is powerful, efficient, marvel- 
ously enduring. 

The Super-Six is winning laurels in racing. 
It has won them in ALL the great tests to 
which it has been subjected. It has al- 
ready had and will continue to have a 
triumphant career. 




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Super-Six Touring Party See Classic Panama-Pacific Exposition 

Buildings Soon to be Wrecked 



i* 



This is one of the courts of the Palace of Fine 
Arts, one of the few structures of the group 
of main buildings of the Exposition still un- 
touched by the wreckers. This was one of the 
beauty spots of the exposition and always 
excited the liveliest admiration. 



Upper picture shows all that 
remains of the once magnificent 
Tower of Jewels, now almost 
entirely dismantled. Lower pic- 
ture taken just opposite the 
Palace of Fine Arts. 



Another view of the Palace of Fine Arts* 
building, showing a few of the series of 
toweringlv beautiful Corinthian columns 
which held the gaze of so many Panama- 
Pacific visitors. The architecture of these 
buildings was superb. 



Milwaukee Distributor Suggests Plan 
to Hold Super-Six Orders 

JESSE A. SMITH, distributor at Milwaukee, comes forward with a 
suggestion which is brought to the attention of the Hudson Big 
Family in the hope that others may follow it with as much success 
as Mr. Smith has met. He writes: 

"I have started a plan of trying to assist our dealers in holding orders they have 
already booked for Super-Sixes, and from present indications it is having a satis- 
factory effect in a great many cases. 

"I got in touch with all of our dealers and asked them to send in the name and 
address of all persons who have orders in for Super-Sizes. I wrote these people 
a PERSONAL. LETTER. I will follow it up in a few days with another letter. 
As I am in a better position to explain the conditions to these customers than the 
local dealer can (having recently visited the factory) it is having a tendency to 
hold them a little longer than we could do otherwise. 

"The thought has occurred to me that this might be a suggestion worth passing 
on to other distributors, as we are all in the same boat and I know I would welcome 
any suggestions from anyone else that would help me out of the present dilemma." 

For the information of our distributors it should be stated that 
several other motor-car manufacturers are in no better position to 
deliver cars than we are. If Mr. Smith's plan is adopted and results 
in holding the bulk of orders for another ten days or so, no doubt 
those who are clamoring for Super- Sixes can be held for some time 
longer. Certainly the recent performances of the Super-Six ought to 
act as a stimulus to distributors to present the strongest kind of 
arguments to buyers for waiting for a car which has demonstrated 
its quality in such a distinguished manner. 

Hudson Super-Six Cigar is Out 

T. CASSELL, Hudson dealer 
at Jacksonville, 111., has 
placed the Hudson Super-Six 
cigar on the market. He says it is 
a corking good smoke and that 
great pains have been taken in its 
manufacture to bring it up to Super- 
Six quality. The box has a replica 
on the cover of the Super-Six "rug" 
catalogue, with a Super-Six car im- 
printed on it, for a label, as shown 
in the accompanying illustration. 
The price of the Hudson Super- Six 
cigars is $5.00 per 100, or $2.50 per 50. Mr. Cassell will be glad to 
receive orders for these fine smokes from Hudson distributors and 
dealers. It might be a good idea for Hudson dealers to have a few 
around to hand out to prospects. Try 'em anyhow on the say-so of 
a member of the Hudson Big Family. 



R 



Mrs. Nilla Dearborn, She Sells Cigarettes 

MRS. NILLA DEARBORN is the widow of an automobile 
driver, who lost his life driving a car on the race track. 

Left upon her own resources she looked about for the best 
possible means of a livelihood. She started the Nilla Dearborn 
Cigarette Co. at 220 West 42nd Street, New York City. 

Automobile men generally, particularly in the East, are trying to 
help her make a success in her chosen business of manufacturing 
initialed cigarettes. 

She furnished the cigarettes used by the Hudson Motor Car Co. 
of New York at its big dinner at the time of the Automobile Show last 
winter. She also supplies initialed cigarettes for big automobile 
people in different parts of the country. Her cigarettes are good 
cigarettes and their average price is somewhere around $20 a thousand. 
They can be had in various grades of tobacco, in different blends, and 
are marked with divers designs or initials to suit the taste and purposes 
of the consumer. 

The suggestion is made that when distributors have a dinner of any 
sort or a convention of their dealers, where cigarettes are used, that it 
would be nice of them to patronize Mrs. Dearborn. She will furnish 
cigarettes with the Hudson Super-Six Triangle and the dealers' names 
or initials on them, as may be desired. As long as Hudson dealers are 
going to buy and smoke cigarettes at their affairs, why not give the 
business to Mrs. Dearborn? Give her a trial order, anyhow, the next 
time you want a lot of cigarettes. 

Distributors who order should give at least ten days or two weeks 
in which to prepare goods and forward them. 

Big Paper Maker Likes Super-Six 

NW. WILSON, vice-president of the immense establishment at 
Erie, Pa., that manufactures the famous Hammermill bond 
paper, is the owner of a Hudson Super-Six which was only 
recently delivered to him. To a friend at the factory he wrote a few 
days ago: "The new Super-Six has arrived and I have today had a 
chance to try it out. To say that I am enthusiastic at its appearance 
and at the running of the car is putting it mildly. In fact, all indica- 
tions are that as time goes on I will be an even more enthusiastic 
Hudson booster than I have been in the past, which is saying a 
good deal." 

The factory is receiving similar letters from leading manufacturers 
and people prominent socially and in business all over the country. 
Every Super-Six owner becomes an enthusiast over the car. 



Digitized by 



Google 



ADVERTISING DEPARTMENT 
BULLETIN 

Sales Letters to 

Physician Prospects 

A series of six sales letters for prospective physician purchasers 
of the Super-Six has been prepared. The car is in big demand 
by the medical men. It is a good time to go after their business. 
This series will be sent dealers on request. 

Sales Letters to Prospective 
Purchasers of Touring Sedans 

There is being prepared a series of sales letters on the Touring 
Sedan model. Dealers who send letters regularly to their pros- 
pects report excellent results. The Touring Sedan letters will 
present strong selling talks to prospects and prove very effective 
aids. These letters will be sent dealers on request. 

Super-Six News Bulletins 

We are sending many thousand copies of each issue of the Super- 
Six News Bulletin to our dealers. Dealers who are sending the 
News Bulletin to their mailing lists report that this is an excel- 
lent form of advertising and that it is creating an unlimited 
amount of interest in the Super-Six. Many dealers have not 
taken advantage of this wonderful opportunity of calling atten- 
tion to the Super Six. This reminder is directed to those who 
are not sending the Super -Six News Bulletin to their mailing 
lists. 

Birdseye View of the 
Hudson Super-Six Factories 

No dealer's office, salesroom or garage should be without one of 
these beautiful enlarged photographs. Our supply of these prints 
is becoming limited. Write us today. 

Dealer Should Keep 

Supplied with Advertising Matter 

It is a mistake for dealers to allow their supply of advertising 
matter to run low. The Advertising Department prepares this 
matter with infinite care, always having solely in mind the idea 
of helping Hudson dealers with their sales. Check up your sup- 
ply. Watch this weekly bulletin. Keep your stock up. Make 
every piece of advertising literature work for you. 



Typical Hudson Establishment — Live- 
Wire Distributor 



Waits for Super-Six Duplex Roadster 

ii T"N the TRIANGLE I found an article on 'Willing to wait for a 
I Super-Six for six months/ " writes A. L. Nelson, proprietor of 
^ the Star Garage Co., distributors at Erie, Pa. "I have a similar 
prospect here in Erie. 

"Three weeks ago last Sunday I took a party of six besides myself 
to Cleveland in a Super-Six to see the ball game. After we returned 
one of the gentlemen in the party asked when the Hudson Motor 
Car Company would get out the Four-Passenger Roadster. According 
to our information at that time the factory was to commence to make 
deliveries in August on this model. I told him that the Hudson 
factory had decided not to make deliveries on this model until next 
year, and he would have to wait until next spring. He said he would 
rather wait and get a Super-Six than any other car; which means 
perhaps six or eight months' waiting. 

"This just goes to show what people think of the Hudson Super- 
Six." 

Helena Red Cross Nurses in Super-Six 



THE T. C. POWER Motor Car Co., Hudson distributors at 
Helena, Mont., furnished this charming picture for the TRI- 
ANGLE. R. L. Diggs, sales manager of that company, who 
transmitted the photograph, wrote that the Helena Red Cross nurses 
were, without a shadow of doubt, among the "fairest of the fair" of the 
Montana metropolis. Arrayed in their white uniforms, and pictured 
in their big white Hudson Super-Six, his veracity is beyond question. 
They are. Montana is to be congratulated. In the background of this 
picture may be seen a small section of towering Mt. Helena. 



HUDSON quality, Hudson dignity and good taste are written 
all over the model establishment of the Foley Motor Car Co., 
distributors at Newark, N. J. The spacious display windows 
are fine, the signs are right. The whole place is strictly and correctly 
Hudson. Every little detail has been considered. 

Edward J. Foley is the guiding spirit of this high-powered selling 
and service organization. He was a veteran motor-car man when he 
took the Hudson Newark helm in 1914. Ever since the business has 
grown by leaps and bounds. His record is a recapitulation of month- 
by-month gain. Gain not only in volume of sales, but in public 
appreciation of Hudson service and Hudson standards. 

George Beck, who was an attache of the Newark Hudson establish- 
ment before Mr. Foley became its head in 1914, says that the secret 
of their fast-growing success is the Foley personality which radiates 
enthusiasm and energy. Mr. Foley's talks at their weekly organization 
conferences and his example has impressed all hands. The result is 
strong co-operation in all departments. Mr. Foley has strongly advo- 
cated Hudson Service as a paramount policy. His force has responded. 
Owners of Hudson cars in Newark and vicinity are the strongest kind 
of Hudson "boosters." The Super-Six is having a sensational demand 
in that territory, and Mr. Beck reports that the increase in price has 
had a tendency to prevent those who placed orders from cancelling 
their pending deliveries. 

Forgets Own Business to Laud Super-Six 

WD. JAMES, secretary and general manager of the James 
Manufacturing Co., manufacturers of sanitary barn equip- 
ment at Fort Atkinson, Wis., has a new Hudson Super-Six 
roadster. He has added shock absorbers front and rear and the car 
has so aroused his enthusiasm that, as he says, "I am spending more 
time talking Hudson Super-Six than I am the James line; in other 
words, I am sacrificing my bread and butter to boost the other fellow's 
game. But Super-Six is worthy of it and I do so with much pleasure. 
I have owned several automobiles and have had two cars a year for 
six or seven years, all of standard makes, including a Hudson Six-40. 
I can say truthfully that I never owned an automobile until I bought 
the Super- Six roadster. I now have a REAL car. One that it's a 
pleasure to drive because of its wonderful power, ease of operation, 
wonderful get-away and great speed. For hill-climbing there's 
nothing that will touch it. Going over rough roads and bad roads it 
handles wonderfully well. Its riding qualities are most pleasing. Mrs. 
James says it cannot be beaten." 



—3— 



Digitized by VjiJOy LC 



An Ail-Around Sportsman 

JOHN P. BLBEG, head of the company bearing his 
name, distributes Hudson cars at Sioux Palls, S. 
D. When he is not at his place of business, he 
may be found at the golf links, at a big hunting 
camp he and his fellow-townsmen have somewhere in 

tH» n/-kf-t-Vinr»at Or mavKjt ti» «v«11 K« q£ the dub 

s fame as a 
:ur is a by- 
Also, he is a 
man shark 
i the cue. We 
ow this not 
om hearsay, 
ut from ac- 
ual experi- 
ence. Mr. 
Bleeg came 
Bast to wit- 
ness the Auto 
Derby at 
C h icago. 
There he 
met Guy 
Smith, Hud- 
distributor 
at Omaha. 
Both were so 
tickled to see 
:wo Super- 
ixes stand up 
id finish in 
e money in 
big race that 
y decided to 
me on to De- 
id fan it out 
lain tent. In 
te factory en- 
tertainment committee 
took the two westerners to see a ball game. Being 
visitors they rooted for the New Yorks, who defeated 
the home team. B. O. Gamble, Toledo Hudson dis- 
tributor happened to be at the game. Nothing was 
more natural after the game than a bite to eat at the 
Detroit Athletic Club, to which the Hudson men 
drove in a Touring Sedan. Gamble's long suit is 
ordering a meal that would tempt the palate of 
Lucullus — which he did. Being a bowler of sorts, 
Gamble wanted the party to join him at the alleys. 
A dance was on and the bowling department was 
closed. Mr. Bleeg suggested a few games of pool. 
Everybody was willing, though Guy Smith said he 
was not much at the game. Gamble umpired. The 
writer was among those present with a cue in that 
game. The gentleman from South Dakota made 
us all look apprentices. Except in one or two games, 
when Smith of Omaha got his cue eye working. 
Then it was a battle royal between Nebraska and 
South Dakota. In some "period of his incarna- 
tion" Guy Smith must have spent a lot of time 
around a pool table. The way he put the ivories in 
the corner pockets on long shots was terrific. But 
Mr. Bleeg just smiled and smiled — because he just 
knew that in the long run most of the little tin chips 
would be nestling in his right-hand pants pocket. 
And that's where the aforesaid disks were when 
Gamble called "time." After the election is over 
some of the members of that delightful evening's 
stag party will be wearing new high-class headgear. 
It was Wilson vs. Hughes, half and half. And they 
backed their man with a little hat wager, all around. 

WG. WELDON, tarried a day at the 
Hudson plant, en route to the Chi- 
cago Speedway races. Sartorially 
speaking, Mr. Weldon hikes us back in mem- 
ory to one Berry Wall, of New York, the 
gentleman of fashion of his day. 

? * 

BJ. SAUNDERS, of the Saunders 
Motor Car Co., distributor at Bir- 
mingham, Ala., came north a few 
days ago for a return visit with folks at head- 
quarters. 

LA. VOELL, Hudson dealer at Fond du 
Lac, Wis., came to Detroit last week 
to take delivery of a Super-Six long on 
order for a citizen of his town. He drove 
the car back to Wisconsin. 



Enthuses Over Hudson 
Factory 

FLANK B. GARDNER, distributor at 
Rockwell Center, Long Island, made 
his first visit to the Hudson factory 
last week. A member of the sales staff 
escorted him through, and his astonishment 
at its vast expanse, its herculean activities, 
system and store of parts, knew no bounds. 
"I have not seen many plants of this sort," 
said Mr. Gardner, "but I cannot imagine a 
more splendid manufacturing plant than this. 
I never was in a place where the men seemed 
to take hold with such vim and seemed to 
accomplish so much." 

Mr. Gardner commenced handling Hudson 
cars a year ago. He sold his aMotment of 
55 Super-Sixes in January and February and 
wishes he had made it three times as many. 
After seeing the factory he was confident that 
his deliveries would not be much longer 
delayed. 

Aultman, of Jacksonville, 
Contributes 

Kissimmee.Jla. ,918. A.M. .June 10.1916. 
12KM XH S5 Blue 
Osoar M. Johnson 

Care Metropolis, Jacksonville. Tla. 
Prom all information available at present 
writing it appears that CATTS has taken 
the KHOTTS out of WOOD, looped the loop on 
the TARRI8 wheel and skidded into Talla- 
hassee in a HUDSON Super-Six. 

1. B. Crawford. 



Wr 



UX TT XE presume that the author of the 
attached telegram owes apologies 
to George Ade," writes M. B. 
Aultman, of the motor company which bears 
his name, Hudson distributor at Jacksonville, 
Fla. "It was sent by a Mr. Crawford, of 
Kissimmee, to the Florida Metropolis here as 
a witticism on the recent Democratic primary 
held June 6th. The joke is that CATTS, 
KNOTTS, WOOD, FARRIS and HUDSON 
were the candidates for governor. Our 
interest, of course, centers around the last 
three words of the telegram. The race was a 
very close one and the telegram states the 
situation exactly. Incidentally, F. M. 
Hudson, the last candidate mentioned, owns 
a Hudson car." 

* * 

ROBERT W. POWERS, distributor at 
Fall River, Mass., turned his back on 
New England and struck out for 
Detroit last week. He got here during the 
Detroit-Philadelphia series and enjoyed the 
games. 

* * 

JOHNSON & DIXON, Hudson dealers at 
Racine, Wis., also visited the factory as a 
team last week to drive away a Super-Six 
promised them for, lo, these several weeks. 

EG. OLIVER, Hudson distributor at 
Buffalo, crossed the Lake one day last 
week for a brief visit with particular 
pals among the factory organization. 



Hudson Service Demon- 
strated at Baltimore 

THERE was an accident on one of Balti- 
more's streets recently. The car hap- 
pened to be a 1914 Hudson. As soon 
as the driver of the car got his Hudson up to 
the curb he phoned the Lambert Automobile 
Company, local Hudson distributors, and told 
of his predicament. 

By actual count of time by a watch, the 
Lambert service car with three men was at 
the scene of the accident, by seven minutes 
from the time the call was made. The service 
car had with it every conceivable part of the 
Hudson and the men on the car were expert 
mechanicians. The result was that after 18 
minutes' work several new parts were put on 
the car and the driver was on his way again. 

As the owner and driver climbed into his 
Hudson he was heard to remark: 

"Believe me, that was sure some service 
those Hudson people rendered." 

As he drove down Howard street, he re- 
marked to a companion: 

"Lambert service is really more than they 
crack it up to be." 

This is the kind of service that is making 
friends of Hudson owners every day. 

Hudson Expansion at 
Tucson, Arizona 

MCARTHUR BROTHERS, Hudson 
dealers at Tucson, Phoenix and 
Douglas, Ariz., have just completed 
plans for the remodeling of their establishment 
at Tucson. When this is done the building 
will have 7,500 square feet of floor space. 
Rapidly increased business has compelled this 
expansion. 

Kelly is Growing at Pima, 
Arizona 

AN unprecedented demand for Hudson 
Super-Sixes has forced R. M. Kelly, 
distributor at Pima, Ariz., to start the 
construction of a new garage. The new place 
will be of concrete and steel, fireproof and 
occupy 50 by 100 feet of space. The new 
plant will be ready for business in a few 
weeks. 

Schwarts, of Columbus, 
Gets a Graf lex 

HJ. SCHWARTZ, distributor at 
Columbus, Ohio, spent a couple of 
days rummaging about the factory and 
offices last week. He arranged to purchase 
a Grafiex camera and says he's going to get 
some great Super -Six pictures before the 
summer season wanes. He is the first distri- 
butor to get the factory discount. 



If you know your business, it will not be neces- 
sary for you to hang a sign out announcing the 
fact. It will leak out. The wise chap does not 
worry over his wages, but concentrates on his 
work. When he can do more work, he can com- 
mand more pay. 



Digitized by VjOOQlC 



VOLUME VI. 



DETROIT. MICHIGAN. JULY 7. 1916. 



NUMBER 1 



possess. 



Assembly 



Moderate. 



Mod&r 

will 



Mm M 



1 



rcr i ttflr r/ i 



* 



£ 



a ♦ 



r jj r i 



t Us Take Account of Ourselves 



ocks every- 
to want a 

lealer has 
could get 
hair. No 
»le to get 
dealers re- 
nake their 

i have been 
a demon- 
sir custom, 
stent for 

hortage it 

ions often 

i self-satis- 
jve we are 
smostdan- 
or anyone 
sureness." 

d as easily 
r is apt to 
they must 
lergy they 



We must not think that the Super-Six has been 
sold this year. People have bought it. 

The remarkable excellence of the car is, practic- 
ally, wholly responsible for the demand that has 
existed for it. 

Of course the prestige of the dealers 9 organiza- 
tions is an indorsement that made the claims for 
the Super-Six accepted. But it was not personal 
effort. Neither brain nor leg work has been required 
to any great extent to find buyers for the Super-Six. 

But the time comes when those conditions 
change, and the time to prepare for that condition 
is before it arrives. 

We hear much about "preparedness," and it 
should apply even in the merchandising of such 
a wanted article as the Super-Six.